MOVEMBER GLOBAL ANNUAL REPORT 2011 CHANGING THE FACE OF MEN’S HEALTH YESTERDAY, TODAY AND TOMORROW 2003, MELBOURNE⁄AUSTRALIA Movember was established in 2003 by some friends over a beer in a small bar in Fitzroy, Australia. Th e goal was simple – to create a campaign promoting the growth of the moustache among like-minded people and have fun along the way. Every decision made and action taken by the team is true to the origins of Movember and its humble beginnings.
01
02 CONTENTS
04 Word from the Chairman
06 Word from the CEO
10 About Movember
14 Th ere are two sides to every mo
16 Th e face of men’s health
18 Global Action Plan
20 Awareness and education
34 Partners
40 Around the globe
60 Corporate Governance
62 Financial Overview
64 Summary Financial Statements Movember Group
66 Declaration of Directors
67 Audit Report Movember Group
68 Summary Financial Statements USA
70 Audit Report USA
Th is is Movember’s global annual report which includes a section on each country where a formal campaign is run and the programs being funded.
03 THE QUALITY OF LIFE FOR MANY MEN LIVING WITH PROSTATE CANCER IS UNACCEPTABLE A WORD FROM THE CHAIRMAN PAUL VILLANTI
04 I am delighted to report that Movember In 2010 Movember launched its Global Action Plan, paul villanti, chairman continues to build momentum towards achieving an international prostate cancer research collaboration email [email protected] its vision of having an everlasting impact on seeking to bring together the global prostate cancer the face of men’s health. It is with pride and humility community to address some of the key challenges. that we acknowledge the extraordinary eff ort As a result, Movember funded researchers across the of the 447,808 Mo Bros and Mo Sistas who together, globe are playing a crucial role, and we are encouraged across nine countries, raised in excess of $AUS 72 by the momentum we now see with emerging new ($US 81) million for men’s health programs. medicines and diagnostics. One such extraordinary Mo Bro I’ve had the privilege In Australia and New Zealand, male depression is our of meeting is Christian Georgio, who was told other priority area. As a community we are only now on 23 August 2010 that he had a brain tumour. beginning to fully understand the devastating impact As Christian said on his Movember Mo space page and cost of mental illness. Th e loss of life, particularly “Bit of a bummer, but it’s not going to stop me from young men’s lives, as a result of depression is reaching the ripe old age of 88!! Only 60 years away”. disturbing. For men living with depression, being able Christian raised over $16,000 last year but what was to fully participate in work and family activities even more gratifying was the awareness he created is oft en a great challenge. Our men’s health partners about men’s health issues in his local community. At have played a key leadership role in addressing these the same time that Christian was facing an immense issues, and we are pleased to see the progress that has personal challenge, he was prepared to commit his been made. We are also pleased to see many national precious time and energy to the greater good of men, governments increasing their investment in mental both locally and globally. Christian, thank you again health, which is necessary to support men, women and may you continue to win your fi ght. and their families living with mental illness. Th e funds that Movember raise are invested Our ability to be a catalytic funder of national and in programs that address the strategic priorities global programs that result in signifi cant and positive Movember has identifi ed. Globally, fi ghting prostate improvements for men can only be achieved through cancer continues to be our highest priority. Today, the team. Under the leadership of Adam Garone, we still do not have an accurate test that tells a man the quality of the Movember crew is exceptional. whether he has prostate cancer. Furthermore, we Th e team might be small in number, but the results cannot tell a man which type (there are at least 25) they have achieved are amazing. of prostate cancer he has, resulting in many men Our men’s health partners across the globe manage having unnecessary and harmful treatment. most of the programs that seek to achieve our Vision Th e quality of life for many men living with prostate and Goals, and we continue to be grateful for their cancer is unacceptable, particularly as the disease critical contribution. Our strategic partners, corporate progresses. Th ese are critical challenges that we partners and campaign partners are a vital part are addressing through our funding of world class of our success, and I thank them for their ongoing research and survivorship programs. support and participation. My fellow directors continue to provide strong governance and strategic guidance to the organisation, and I thank them for their eff orts. In 2010 we welcomed three new non-executive Directors – Dr. Colleen Nelson, John Hughes and Mark Fewell, all of whom have already made a valuable contribution. May the moustache continue to be the catalyst for changing the face of men’s health.
Paul Villanti Chairman
05 COLLECTIVE COMMITMENT, PASSION AND SENSE OF COMMUNITY A WORD FROM THE CEO ADAM GARONE
06 Dear Mo Bros, Mo Sistas and friends of Movember, Our vision is to have an everlasting impact on if you have any questions, the face of men’s health. To achieve this we focus please email me at Movember 2010 was a truly epic campaign; it was the funds raised in three program areas: Awareness [email protected] the fi rst year that another country, Canada, challenged and Education, Survivor Support and Research. or follow me on Australia as the number one fundraising nation. Paul, in his Chairman’s letter, touched on the impact twitter: @adamgarone In the end Australia won out by a tiny margin, however of the Survivor Support and Research programs, it marked the year that Movember became a truly and I would like to address our third program area global movement with signifi cant campaigns outside of Awareness and Education. Th is important program of Australia, in the UK, the US, New Zealand, Ireland, we conduct is saving and changing lives today. South Africa, Finland, the Netherlands, Spain and We are achieving this by educating the Movember the Czech Republic. Together these countries and community that the best way to cure cancer is to ex-pats spread across the globe had 447,808 registered prevent it through a healthy diet, not smoking, being Mo Bros and Mo Sistas that garnered 1.8 million physically active, staying at a healthy weight and individual donations raising $AUS 72 ($US 81) million. knowing your family medical history. We are also urging all Mo Bros to make Movember the month Th ese global fi gures are almost beyond they have an annual physical which includes cancer comprehension, they are amazing particularly given screening because most cancers, particularly prostate that Movember started as a bit of a joke to bring back cancer, is highly curable if caught early. We know from the moustache over a few beers in 2003. Beyond the the heart-felt e-mails thanking Movember, numbers, what inspires me each year is the individual that our awareness and education program is saving Mo Bro and Mo Sista stories from around the world and changing lives today, a truly remarkable outcome. that support the cause for their own reasons and who create change in their own lives and communities. Now to some thank you’s… From the Mo Bro taxi driver I met in Toronto who was growing his Mo as a tribute to his Mum he Behind every great moustache is a great recently lost to cancer in Sri Lanka, to eight year old Mo Sista, supporting and loving their Mo Bro. Mo Sista Lakin in Houston who lost her Dad to I want to acknowledge the signifi cant contribution cancer, to the many Mo Bros I meet battling prostate the Mo Sistas play in the Movember campaign cancer, to the young Mo Bros doing it for their Dads, and more generally in men’s health – thank you for to the high profi le Mo Bros and Mo Sistas – the your continued support, and that wink and nod of politicians, the pro athletes, the celebrity entertainers, appreciation no matter how bad our moustaches look. no matter what they do or where they live everyone To the wonderfully gift ed team at Movember – comes together, united for the 30 days of Movember thank you! Even though we are spread across fi ve to make men’s health a priority. countries and fi ve offi ces we are one family with It is this collective commitment, passion and sense a deep sense of purpose. We all know that our of community that I believe makes Movember so role is to serve the Movember community, to put on unique. During 2010, I was aware of week-long cycle a great campaign each year, to work in the background rides, marathons, 5 and 10km runs, entire police forces diligently managing every aspect of the campaign and taking part, the relaxation of military dress regulations organisation. I am honoured to lead such a talented to allow Mo growth, giant moustaches appearing team and incredibly proud of what they are able to on buildings, on boats, on planes, on military achieve each year; it is testament to their hard work, helicopters and entire national sporting teams dedication and loyalty. growing moustaches for the month of November. To the Movember board members who generously volunteer their time, energy and expertise – thank you! And fi nally to the Mo Bros, words can’t adequately describe your individual and collective passion, loyalty and genius – thank you so much for your continued support. Know that we are working tirelessly, year round to fund programs made possible by you that will have an everlasting impact on the face of men’s health. Th ank you and see you all in Movember 2011.
Adam Garone CEO and co-founder
07 THE MO IS
KINGOUR RIBBON, OUR BADGE Th e moustache is here to change the actions and attitudes of men when it comes to their health. We will achieve this by harnessing the power of the Mo, a badge, if you like, worn by all Mo Bros. Th e Mo is a catalyst for change, prompting both public and private conversation, and through the continued growth of a moustache during November, we will continue to increase early detection, diagnosis and eff ective treatment for men around the world.
08 09 10 a global movement ABOUT Since humble beginnings in 2003 in 2003 US Melbourne Australia, Movember has grown to become a truly global movement inspiring The Movember millions of Mo Bros and Mo Sistas to idea was born participate. Today, offi cial campaigns are run Australia in Australia, New Zealand, the US, Canada, 30 Mo Bros & Mo Sistas During November each year, Movember the UK, Finland, the Netherlands, Spain, No money raised is responsible for the sprouting of moustaches South Africa, Ireland and the Czech Republic. In addition, Movember is aware on thousands of men’s faces around the world, of Mo Bros and Mo Sistas supporting 2004 the aim of which is to raise much needed funds the campaign and men’s health cause right and awareness for men’s health issues, specifi cally across the globe, from Russia to Dubai, The Movember Group prostate cancer and male depression. Hong Kong to Antarctica, Rio de Janeiro was offi cially established to Mumbai and everywhere in between. Australia On Movember 1st, guys register at movember.com 450 Mo Bros & Mo Sistas Th e global expansion experienced by $54,000 raised with a clean-shaven face and for the rest of the Movember in the last couple of years is month, these selfl ess and generous men, known not something that was driven or planned as Mo Bros, groom, trim and wax their way into from within – it was invited and encouraged 2005 the annals of fi ne moustachery. Supported by by supporters based outside of Australia. Word of mouth, the movement of expats Australia the women in their lives, Mo Sistas, Movember and the incredible power of the internet all Mo Bros raise funds by seeking out sponsorship 9,315 Mo Bros & Mo Sistas contributed to Movember reaching people $1.2m raised for their Mo growing eff orts. across the globe. Together with men’s health Mo Bros eff ectively become walking, talking partners based in each country, Movember has been able to take bigger steps towards 2006 billboards for the 30 days of November, and achieving its goal of changing the face through their actions and words raise awareness of men’s health. Movember receives by prompting private and public conversation offi cial charity status Th e geographic expansion of Movember in Australia around the oft en ignored issue of men’s health. supports and delivers on our primary Australia, New Zealand At the end of the month, Mo Bros and Mo Sistas objective of spreading key health messages to 56,129 Mo Bros & Mo Sistas men everywhere. Th e issues relating to men’s $9.3m raised celebrate their collective gallantry and valour health which were recognised by Movember’s by either throwing their own Movember party founders are not unique to Australia and or attending one of the infamous Gala Partés held it is with great pride that those involved 2007 around the world by Movember as a thank you watch Movember grow international legs. to the Movember community. By expanding globally we aim to: Australia, Canada, New Zealand, Spain, UK and USA 01 134,131 Mo Bros & Mo Sistas Raise more money for prostate cancer $21.5m raised global funds raised $178 million (figures in aud) research than we ever could in Australia alone, and ultimately be part of the cure 75m for prostate cancer. For example, if we raise 2008 65m money in the USA for prostate cancer 55m research and that contributes to fi nding Australia, Canada, Ireland, 45m a cure, better treatment or a better screening New Zealand, Spain, UK 35m method, then that will have a global impact and USA 25m on prostate cancer. 173,435 Mo Bros & Mo Sistas $29.7 million raised 15m 02 10m Enable other countries to raise awareness 5m and money for support programs for prostate 2009 0m 0 54,000 1.2m 9.3m 21.5m 29.7m 44.3m 72m cancer or other signifi cant men’s health issues 2003 2004 2005 2006 2007 2008 2009 2010 (for example – depression in Australia and Movember receives offi cial New Zealand) charity status in the US 03 Australia, Canada, Czech Become a conduit for all our men’s health Republic, Finland, Ireland, global registrants 1.1 million mo bros & mo sistas Netherlands, New Zealand, partners to better communicate between South Africa, Spain, UK 500,000 themselves, thus helping to avoid duplication and USA 450,000 of materials, research and deliverables. 255,722 Mo Bros & Mo Sistas 400,000 Going forward, Movember will continue $44.3m raised 350,000 to expand into countries where there 300,000 is substantial grassroots support and where 2010 250,000 the campaign can have a signifi cant impact 200,000 on men’s health. Australia, Canada, Czech 150,000 Republic, Finland, Ireland, 100,000 Netherlands, New Zealand, 50,000 South Africa, Spain, UK 0 30 450 9,315 56,129 134,171 173,435 255,722 447,808 and USA 2003 2004 2005 2006 2007 2008 2009 2010 447,808 Mo Bros & Mo Sistas $72m raised
11 REAL MEN GROWING REAL MOUSTACHES, TALKING ABOUT REAL ISSUES. SIMPLE. WHAT WE STAND FOR Men sporting Movember moustaches eff ectively become walking, talking billboards for the 30 days of November and through their actions and words raise, not only funds, but much needed awareness around the oft en ignored issue of men’s health.
12 13 THERE ARE TWO SIDES TO EVERY MO THE MOVEMBER FOUNDATION
14 Th e fun and irreverence of the Movember campaign only works because it’s backed CAMPAIGN by a Foundation that is both serious STRATEGIC VALUES in its goals and professional in its conduct. GOAL Th e Movember Foundation exists as a direct We will get men to grow moustaches by result of the Movember community and creating an innovative, fun and engaging fun its generosity, and serves them by upholding annual Movember campaign that raises We create fun. and delivering on Movember’s vision. funds and awareness globally. accountable Th e Movember Foundation aims to We are accountable and set a new benchmark in the charity sector transparent. We strive STRATEGIC to exceed best practice and open up an innovative and modern cost-to-fundraising ratios. generation of philanthropy through low GOALS FROM cost-to-fundraising ratios, smart use of THE FUNDS caring technology, clever marketing, transparency RAISED We are passionate, dedicated, caring people and a focus on making an impact, not just survivorship that are here to serve the raising funds. Movember community. To help men make informed decisions and to improve their quality of life, we will team movember fund survivorship initiatives that provide Although we are spread across the world we are information and support for men and one team with the same VISION their families aff ected by prostate cancer deeper sense of purpose. and depression. TO HAVE AN humble EVER LASTING awareness and education We have a humble attitude and approach Th rough our annual campaign and to everything we do. IMPACT ON funded programs we will signifi cantly THE FACE OF increase the understanding of the health remarkable risk that men face and encourage men experiences MEN’S HEALTH to act on that knowledge. At every touch point – phone, e-mail, online, depression in men in person, at our events – we create a remarkable We will increase the understanding experience. of depression and anxiety in men and reduce the associated stigmas. outcomes oriented We will drive signifi cant prostate cancer research outcomes for men’s health from the funds we raise. We will fund catalytic research and clinical trials infrastructure that leads innovative to signifi cantly improved diagnostic Born from an and prognostic tests and treatments entrepreneurial spirit, we apply innovation across to reduce the burden of prostate cancer. the organisation to improve effi ciency and the Mo Bro influencing change in men’s health and Mo Sista experience. We will fund research that helps to inform health policy and knowledge translation that accelerates improved health outcomes for men.
STRATEGIC GOALS
AWARENESS PROSTATE SURVIVORSHIP AND DEPRESSION CANCER INFLUENCING EDUCATION IN MEN RESEARCH CHANCE
15 THE FACE OF MEN’S HEALTH AREAS OF FOCUS
16 Statistics show that on average, Australian men die Movember has two main areas of depression at a younger age than women – the life expectancy focus: prostate cancer and depression. for a male is currently 79.3 years, compared to Depression is an area of focus for the female average of 83.9 years, and a similar gap prostate cancer the Australia and New Zealand campaigns. exists in many other nations. As with prostate cancer, it is a ‘silent’ illness, When Movember fi rst started out, meaning that there are oft en no obvious Th e reasons for the poor state of men’s health prostate cancer was a relatively unheard signs. Movember fi rst started supporting around the world are numerous and complex; of cancer; in fact some early Movember programs related to depression in 2006 however, what is known is that the main reasons participants were unsure of where their and since that time there have been defi nite for men being less healthy than women are lifestyle prostate was in their body. Th ere was improvements in terms of awareness and choices and a lack of awareness of the risks they face. a frighteningly low level of awareness; attitudes towards the issue of depression. Men are more likely to smoke and to drink too especially given that prostate cancer In partnership with our men’s health much alcohol, while their traditional involvement is the most commonly diagnosed male partners, Movember aims to: in high-risk activities such as sport, dangerous jobs cancer in many western countries. 01 and dangerous driving means they are injured, or In partnership with our men’s health Initiate and support die of injuries, more frequently than women. Men are partners around the world, Movember depression related research also prone to eat more fatty foods than women and helps reduce the impact of prostate 02 a high fat diet can contribute to problems like heart cancer on families through: Raise community awareness about disease, stroke, diabetes and some types of cancer. 01 depression and reduce the stigma Although more men are increasingly taking a more Helping men deal with the diagnosis associated with the illness active interest in their health, a large percentage of and treatment of prostate cancer 03 men continue to access health services less frequently Provide people living with depression 02 than women and when they do visit the doctor, they and their caregivers with information on typically present late, thereby denying themselves the Raising awareness about prostate the illness and eff ective treatment options cancer in the general community chance of early detection and eff ective treatment of Depression is one of the most common common diseases. Studies have shown that men don’t 03 mental health problems. Millions of adults get regular health checks for the following reasons: Funding research into better screening live with depression or have experienced 01 tests, treatments and ultimately fi nding depression in their lifetime. Depression Scared it will lead to a hospital visit a cure for prostate cancer can be as serious, debilitating and life-threatening as a physical illness – 02 A little known fact is that roughly as yet less than half of those experiencing Embarrassed to discuss their health issues many men die of prostate cancer each depression seek help. 03 year than women do of breast cancer. Th e chart below details the numbers Men’s depression is complicated by the fact Find it too hard to see a GP because that men are less likely than women to ask of limited opening hours in each of the countries where we ran offi cial campaigns in 2010. for assistance; with only 1 in 8 men seeking 04 help. Rather than discussing mental Just can’t be bothered making an appointment Th e number of recorded cases has health issues or seeking treatment when increased signifi cantly in recent years, depressed or anxious, men may turn to By putting a fun twist on a serious issue, Movember aims and this is partly due to the increased alcohol or drugs. Th e stigma attached to to change the way a large number of men think about use of the PSA blood test resulting depression remains a huge issue – the lack and treat their health. Th e moustache is Movember’s in more cases being detected. of understanding and misconceptions catalyst for change and will be used to bring about It is also because men are living longer. about depression contribute to the attitude change and give men the opportunity and confi dence held by many that people can just “snap to talk about their health with friends and family. Movember wants all men over the age out of it.” of 50, and those over 40 with a family Movember has an interest in all issues relating history of prostate cancer, to know that Men are also more likely to focus on to men’s health but currently concentrates its eff orts they are potentially at risk and should the physical symptoms of depression such on raising awareness and funds for prostate cancer talk to their doctor about annual testing. as feeling tired or losing weight, rather than and male depression. Prostate cancer is highly curable if saying they feel low. Th is means it is oft en detected and treated early. And, while not picked up by themselves or others, prostate cancer is most common including doctors. Raising awareness of in men over the age of 50, younger the signs of depression is a critical pathway AREAS men diagnosed are more likely to die to ensuring eff ective treatment and OF FOCUS prematurely from it. Family history support. Depression is an illness which can be treated and, with the right treatment, increases the risk. For example, most people recover. for a man who has a father or brother Movember’s strategic goals guide program policy diagnosed with prostate cancer, across the world. Currently, Movember focuses its the risk is at least twice as high. attention on raising much needed awareness and Prostate cancer can be cured if treated funds for prostate cancer and depression (in Australia while it is confi ned to the prostate and New Zealand only). Both illnesses are highly gland. Early, curable prostate cancer prevalent amongst men and both suff er historically from may not have symptoms but simple being underfunded and misunderstood by suff erers testing can be carried out by a GP. and the wider public. prostate cancer statistics aus nz uk us ire can
Ratio of men that 1 in 11 1 in 10 1 in 11 1 in 6 1 in 12 1 in 6 will develop prostate cancer Number of men diagnosed 20,000 3,000 35,000 192,000 2,406 25,500 with prostate cancer each year Number of men that will die 3,300 600 10,200 27,000 503 4,400 from prostate cancer in 2010
17 GLOBAL ACTION PLAN GLOBAL INITIATIVES
18 Country specifi c achievements are detailed GSC Independent Chair, Dr Colleen Nelson, Th e objective of the 2010/11 global on their respective pages within this report. knows the importance of Movember’s GAP: collaborative research project, the Global However, running alongside our localised “Prostate cancer research is oft en most Prostate Cancer Biomarker Initiative, programs focussed on prostate cancer and is to allow clinicians to better predict male depression, Movember has two global eff ective when multi-disciplinary teams aggressive prostate cancer and characterise initiatives: across diff erent research institutions metastatic disease and treatment resistance, work together to address key scientifi c 01 by identifying clinical biomarkers that Th e Movember Global Action Plan challenges. Th is is usually done within ultimately enhance patient treatment a given centre, occasionally across one decisions. Movember has appointed 02 country. Rarely is there an opportunity a Global Research Program Manager, Th e Awareness and Education Program to do this on a global scale. Movember Dr Mark Buzza, to implement the program. GAP provides an unprecedented 02 opportunity to unite prostate cancer promoveo — a prostate cancer researchers across the globe to achieve knowledge exchange platform GLOBAL key breakthroughs faster.” Movember is creating a global, online ACTION PLAN community for prostate cancer researchers, Movember’s GAP program clinicians and organisations called currently has two elements: Promoveo. Similar to LinkedIn, but tailored specifi cally for the prostate cancer research 01 community, Promoveo members can ACCELERATING annual global collaborative share ideas, fi nd out what key research RESEARCH research project resources are available in other countries, OUTCOMES Th e overall goal of the global collaborative post information to foster discussion, research project is to accelerate research and connect with other researchers from THROUGH outcomes through joint eff orts on annually across the globe to drive outcomes. GLOBAL identifi ed priority scientifi c questions. Stemming from Latin, Promoveo means Th ese projects complement our substantial to move forward, accomplish, advance, COLLABORATION national research programs provided by bring to light. Our aim is to create a forum Th e Movember Foundation’s vision our prostate cancer partners. We believe for free information exchange about prostate is to have an everlasting impact on the state that getting the best researchers from around cancer research that will accelerate outcomes. of men’s health. To this end Movember has the world to work together on key challenges Imagine what possible opportunities may established the Movember Global Action will accelerate breakthroughs that will arise when a prostate cancer researcher in the Plan (GAP), which aims to accelerate ultimately benefi t men with prostate cancer. Netherlands, for example, is able to connect prostate cancer outcomes through global Furthermore, we believe that team-based with other researchers involved in the same research collaboration. research, performed across borders with fi eld in Australia, Canada, the UK, US, and a strong collaborative mindset, can deliver Brazil to share knowledge and resources. Working with our prostate cancer partners innovation and knowledge sharing faster in each country over the last few years, than research conducted primarily at we identifi ed an opportunity to accelerate a national level. research outcomes by providing researchers around the world with the ability to work Each year, Movember’s Global Scientifi c together to address critical research Committee (GSC) meets to determine the challenges. Given our international presence, number one research area that could benefi t Movember is uniquely placed to address this most from global collaboration. Once the challenge by facilitating and funding a new priority area is endorsed by Movember’s and bold approach to prostate cancer research Board, the best prostate cancer researchers collaboration that fast tracks outcomes. in the world from both Movember and non-Movember countries are brought To direct the GAP research priorities together and funded to collaborate and an independent Global Scientifi c Committee answer that question. Funded programs (GSC) has been established by Movember; will be no more than two years in duration comprised of internationally renowned and will be required to deliver data and prostate cancer experts from around measurable outcomes within that timeframe, the world. with reporting of interim milestones. Importantly, the execution of the global collaborative research projects will lead to the generation of key data that will be shared freely with the entire prostate cancer community and beyond, via the Movember website. Over time, the sharing of this data will avoid unnecessary duplication of research eff orts and deliver greater return on the funds that Movember and other organisations invest in prostate cancer research.
19 AWA RENESS AND EDUCATION GLOBAL INITIATIVES
20 is movember making a difference? Th e impact of this authentic communication coming from someone known and trusted AWARENESS Th e answer is yes, absolutely. Recent research is signifi cantly more meaningful than AND carried out by Movember highlighted that any other sort of promotion. Th is is where EDUCATION the campaign is raising awareness whilst the eff ectiveness of Movember’s awareness having a positive impact on making men think program lies; the moustache is the reason for about their health. Movember participants On average men die fi ve to six years younger Movember’s success and will always remain were spending more time thinking about the central focus of all that Movember does. than women. Th e suicide rate is four times health issues or refl ecting on them than higher for men than women and far too many non-participants (the general population). Th e goal of Movember’s Awareness and men die prematurely each hour from accidents Th e table below reveals the research fi ndings. Education program is to signifi cantly and potentially preventable illnesses. increase the understanding of the health Encouragingly, the research shows that Hard hitting facts; there is no biological risks that men face and encourage them participation in Movember does inspire men to act on that knowledge. Th is is achieved by: disadvantage that puts men at greater to proactively engage in the management risk than women, and according to recent of their health. However, fi ndings also 01 research up to half of male cancer cases could highlighted that 50% of men had ignored Encouraging public and private be prevented by making healthy diet and an issue rather than go to a doctor. Th is is conversation about the issue of men’s lifestyle choices. Th e reasons for the current proof that there is still work to be done health via the growth of a moustache state of men’s health are numerous and and Movember has a responsibility to keep 02 complex but it appears that the biggest raising awareness, thereby motivating and Educating the Movember community that issue is the way in which men think about engaging men around the world to change the best way to deal with cancer is to prevent their health; many men simply don’t think the face of men’s health. it through a healthy diet, not smoking, being about preventative health. It is this issue physically active, staying at a healthy weight that Movember’s Awareness and Education and knowing your family medical history program is working hard to change. empowering the mo bro 03 Awareness and education alters behaviour It’s the Mo Bros themselves that become Prompting Mo Bros to make Movember and mind-sets; it gradually breaks down men’s health advocates and are literally the month to have an annual physical which barriers, removes stigmas and brings about walking and talking billboards for 30 days. includes cancer screening because most real change. Movember wants men to take Movember provides the platform, by way cancers, particularly prostate, testicular and responsibility for their health, prevent illness of the website, and tools for Mo Bros to skin cancer are highly curable if caught early by leading a healthy lifestyle and understand participate but it is the individual Mo Bros 04 the symptoms and signs in both themselves that bring the campaign to life by making it Removing the stigmas around health issues and others so they can appreciate when and their own and communicating Movember’s like prostate cancer and mental illness by how to seek help if needed. men’s health messages in a way that is giving men the opportunity and confi dence meaningful to them, their family and peers. to talk about their health more openly spreading the word one mo at a time: Th e Movember research revealed that 05 how it works the average Mo Bro talks face-to-face about Educating men on the health risks they face, Movember and its men’s health messages the symptoms and signs in both themselves Th e average Mo Bro talks face-to-face about to 52 people during the month. Th is means and others and appreciate when and how Movember and its men’s health messages that during the 2010 campaign, the 448,000 to seek help if needed to 52 people during the month. global participants personally informed Movember’s tag line is ‘changing the face 23 million people about Movember and its Movember success lies in the fact that of men’s health’ which articulately describes key health messages. Th is isn’t taking into the campaign empowers Mo Bros and the challenge – changing your appearance account the number of people they would Mo Sistas and allows them to express and by growing a moustache for 30 days and have reached with messages sent via e-mail, experience their journey in a way that is the outcome – changing the understanding posted on Facebook and Twitter. As a result meaningful to them. Movember provides and attitudes men have towards their health. of the awareness generated online, them with the tools but each individual Th e moustache is Movember’s ribbon; approximately 17.3% of the global online is encouraged to stamp their own personal it is the catalyst by which Movember population had the opportunity to be mark on their journey – there is no right intends to bring about real change through exposed to this year’s Movember campaign or wrong way to take part in Movember; the awareness generated by the simple act during the month of November. it is participation that is key. It is through of growing a Mo. the mediums detailed in the following pages Th e appearance of a moustache on a usually that Movember helps Mo Bros and Mo Sistas clean shaven man prompts questions from spread the men’s health messages. those around them. Th roughout the month of Movember they are constantly asked the question - why the moustache? Each is movember making a difference? aus nz uk ire us can Mo Bro then needs to justify his new look with an explanation about the unique challenges Percentage of participants that spent time 90% 94% 89% 89% 96% 93% men face with their health and key messages thinking about improving their general health about prostate cancer and male depression. Percentage of participants that 86% 73% 57% 59% 86% 76% Th e result is a highly eff ective and authentic visited a doctor in the last 12 months word-of-mouth campaign. Percentage that discussed men’s health with 67% 73% 70% 70% 77% 80% family, friends or colleagues during Movember Percentage that conducted their own research 53% 53% 58% 63% 59% 59% into men’s health issues during Movember Percentage that cited prostate cancer 50% 55% 51% 65% 64% 68% as the fi rst issue that comes to mind when thinking of men’s health Percentage that understood that their health 89% 86% 77% 81% 87% 87% depends on how well they take care of themselves
21 campaign creative Each year a new creative concept is built which runs through all communication POSTERS channels, including the website, printed materials and media. Th is ensures the campaign is kept fresh and engaging for both returning Mo Bros and Mo Sistas and new recruits. movember.com Th e website is the hub of Movember, it is where Mo Bros and Mo Sistas register and in doing so, create an active and engaged global community. Th e online platform enables this community, united in their commitment to the cause, to share and experience the Movember journey through:
01 Mo Space: post photos and messages 02 News room: latest updates on Mo news from around the country 03 Accessing men’s health information 04 Finding out about offi cial Movember events, such as the Galas and running events 05 Competitions
MEN’S HEALTH PARTNERS PROUDLY GROWN BY
WHAT MEN’S HEALTH PARTNERS MOVEMBER EVERY CHANGING MO BRO AND SISTA THE FACE SHOULD You don’t have to wait until you are sick to see KNOW a doctor. Stay on top of your game by having an OF MEN’S annual general health check. Early detection of disease and mental illness provides the best chance for catching things early and preventing complications HEALTHH and side effects.
20s 30s 40s 50s 60s 70s
Your 20s are an awesome and Your 30s are a busy and exciting Are you working too hard, spending Are you as busy as ever or is it time Your 60s is a decade of major By now you’ve worked out that your challenging time. A time of transition time. You might be building a career, extra time at work, feeling less to take the pressure off a little and change. Are you still working? lifestyle is directly affected by the to adulthood and independence, developing relationships, starting a productive, missing your kids, and reap the rewards of your hard work? Planning to retire? Kids all left home? state of your health. You need to having fun and taking risks. You start family or paying off your first home. Most men are planning a life outside maximise your well-being in order always too busy or exhausted Your 50s are often described as your work and move into your own home. You are still pretty fit, but the way to exercise on weekends? Is the the workforce. Past routines disappear to stay active, maintain relationships It’s probably also the fittest time prime, when you can appreciate the and you have more time to do your with family and friends or even do you live your life now will directly pace of life starting to take its toll? finer things in life. But health risks of your life, so it’s hard to imagine affect the way you age. You may not own thing yet this can be a challenge some work. The risks for heart getting sick. In your 40s, it can be harder juggling increase in your 50s, especially if you in itself. disease and stroke, plus cancer and notice the effects of abusing your the demands of work and family and have neglected your health in the But taking control of your life means body during your 30s, but in 10 years By now, you may have financial mental illness increase for many men the needs of ageing parents might past. There may be hidden risks throughout this decade of life. taking care of your health. A healthy time you could be paying the price. be adding to the pressure. associated with your family history peace of mind, but how healthy you lifestyle now will pay later on. So, A quick check-up with a GP will It’s getting harder to do what you used for diseases such as prostate cancer. are ultimately determines what you It can also be hard dealing with have the time of your life, but be make sure you are staying on top to as your body starts to remind you can do with your newfound time off. an ageing body and the stress aware that many of the health issues You may also find it challenging Good health means greater of illness, lost independence, of your game. Check your blood of your age. as ageing is gradually affecting your affecting young men are largely pressure, blood cholesterol and fat opportunities to enjoy your retirement, increased frailty, alienation, mental self-inflicted – too much booze, Strike a healthier work-life balance. physical strength, energy and libido, travel and spend time with your decline and partners and mates levels, as the risk of heart disease You want to be around in 10 years which can mess with your sense of smoking and drugs, sexually and high blood pressure increases grandchildren. dying. Remember, depression transmitted diseases and injuries to enjoy the rewards of the hard work self and masculinity. is not a normal part of ageing. with age. Your mental health is also you are putting in now. Look after Even if you haven’t looked after your caused by car accidents. important. If you’re often feeling Have an annual health check to get health as well as you should have, Keep an eye on signs and symptoms, your mental health – depression and the all-clear and speak to your doctor stay active and connected to keep Young men are also particularly down, anxious or uptight, it’s anxiety are common in men. it’s never too late to make healthy vulnerable to depression and anxiety. important that you talk to your doctor. about any health or emotional lifestyle changes. Exercise is a good depression and anxiety at bay. It’s important to seek help early – concerns. Remember to look after Listen to what your friends are saying Depression and anxiety are illnesses, the sooner the better. investment in your long-term mobility It’s never too late to improve your without judging them, take time to not weaknesses, and you shouldn’t your mental health. Help is available and energy levels. diet, get fit, find new interests, talk about what’s going on, and seek feel ashamed to ask for help. In your 40s, your body needs more for depression and anxiety and with make new friends and stay healthy, care and attention to prevent you the right treatment, most people Retiring from work can take some help early. Your birthday is a good reminder adjustment. It is important to stay productive and energetic – well to have your annual check-up. getting sick. Annual health checks recover. beyond 70. If you don’t have a family GP, can pick up any problems early. active, exercise and build social find a doctor you feel comfortable Your doctor can recommend changes It is also vital to talk to your GP networks to maintain wellbeing Keep in touch with your GP to stay talking to and have an annual health to help you stay healthy, physically Diseases of the heart and blood about prostate cancer and consider and mental health. on top of your health, and don’t check. Don’t forget you can also talk and mentally. vessels generally develop gradually. the available tests – the Prostate forget to look after and talk about If you have a family history of prostate Specific Antigen (PSA) Blood test Have an annual health check to your GP about your mental health. and speak to your doctor about any your mental health. It is also vital HEALTH CHECK or bowel cancer, talk to your GP and Digital Rectal Examination (DRE) to talk to your GP about prostate about what screening is appropriate – to determine what is right for you. concerns. It is also important to talk Weight and blood pressure to your GP about your mental health. cancer and consider the available for you. tests – the Prostate Specific Antigen Blood cholesterol and glucose HEALTH CHECK If you’re withdrawing from family, (PSA) Blood test and Digital Rectal Skin cancer screening HEALTH CHECK Weight and blood pressure friends and social situations, stressing Examination (DRE) – to determine over small things or you find yourself Self examination of the testicles Weight and blood pressure Blood cholesterol what is right for you. smoking or drinking more heavily, sources of traffic for lumps or swelling Blood cholesterol and glucose (diabetes) it could be a sign of depression or Depression and anxiety and glucose (diabetes) Eye checks anxiety. If you notice any changes HEALTH CHECK Blood tests to check Bowel cancer screening Weight and blood pressure kidney/liver function and iron in your body or how you’re feeling, Tetanus booster (every 10 years) let your doctor know. Blood cholesterol to movember.com Skin cancer screening and glucose (diabetes) Blood tests to check It is also vital to talk to your GP Self examination of the testicles kidney/liver function and iron Eyeyg checks for gglaucoma for lumps about prostate cancer and consider Depression and anxiety and other conditions Depression and anxiety the available tests – the Prostate Talk to your GP about Specific Antigen (PSA) Blood test Bowel cancer screening prostate cancer and Digital Rectal Examination (DRE) Flu shot – to determine what is right for you. Pneumonia vaccine (from 65) Bone density HEALTH CHECK Blood tests to check Weight and blood pressure kidney/liver function and iron THE *MOUSTACHE TO Depression and anxiety Blood cholesterol Direct 41.9% MODERN GENTLEMAN and glucose (diabetes) Talk to your GP about A well maintained moustache is a symbol of a modern gentleman. Like a coat of What’s more, he knows what it feels like to have that little something extra, Eyeyg checks for gglaucoma prostate cancer arms for his face, a moustache instantly places the man in the International that special touch for when life calls for it, but mostly, a man who grows a Mo and other conditions Society of Modern Gentlemen. A man who sports a moustache knows what it knows what it’s like to have his very own piece of luxury, something every Bowel cancer screening means, and he knows the responsibility it holds. man deserves. Flu shot Google 17.82% Pneumonia vaccine (from 65) How to grow a moustache How to ggroom your Trimming your Mo Using the barber scissors, trim longer Bone density and stray hairs on the outer edge and Ask yourself the question, who moustache Invest in the right equipment. A man Blood tests to check bottom line of your moustache. You do you want to be? For every style of fine and serious moustachery kidney/liver function and iron Shampoo regularly. As becoming may wish to use a finger to hold or of moustache there is a different should have in his quiver a pair of Depression and anxiety as they are, moustaches collect the fine toothed comb as a barber personality. You will become that barber scissors for precise trimming; things and no matter how fine the would to hold the hair as you trim. Talk to your GP about Other search engines 1.20% man, you will be treated as that food, it doesn’t belong in your Mo. a fine toothed comb for guidance; a prostate cancer Trim conservatively. You can always man and you will act like that man. bright and large mirror for a good (well Moustache hair is coarse and go over it again. Make sure you like who he is. let’s face it, exquisite) view; a razor, a benefits from regular conditioning. Run the clippers over the body of the FURTHER Be brave. The first few days, even steady hand and a sensible mind. Massage your Mo with a dollop of Mo to get a consistent and even level weeks can be uncomfortable and a Dampen the moustache hair to trim. INFORMATION conditioner then rinse thoroughly. It of bush and bounce. little awkward as your face goodness Wet hair is easier to cut but dry hair beyondblue:y the national Facebook 22.72% will make it softer to touch to both depressionp initiative grows and your Mo takes shape. you and your intimate friends. easier to trim. It is important to Finish with a sharp razor to highlight Focus on the end game. note that wet hair does bounce up the outer lines. www.beyondblue.org.auyg Use a hot face washer to steam and Info line 1300 22 4636 when dry. Ignore the itching. Remind cleanse the skin under your For more elaborate styles, use a fine Prostate Cancer Foundation yourself that other men have endured moustache that can suffer from Using a fine-toothed comb, tidy your and appropriate moustache wax to of Australia the discomfort of war, surely you drying and itching. For the modern moustache so the hairs run in the shape the remaining hair into place. www.prostate.org.au Twitter 1.18% can stand a little face tickle from gentleman, out of sight does not direction you intend them to and Movember your Mo. mean out of mind. lasso any strays into line. www.movember.com Start to shape your moustache using Outline in your mind the shape of your Foundation 49 proper grooming techniques. moustache using your eye or www.49.com.au A great Mo comes down to the existing shape that needs to be Check to see if youry workplace Other 16.63% grooming. Look after your Mo. freshened up. offers health checks
22 website statistics 2009 2010
Total website visits 6,775,387 14,881,421 Total unique website visitors 3,128,803 7,394,131 Total page views 37,373,234 65,537,094 Average length of visit 4:11 min 3:24 min
site usage
700,000 700,000
350,000 350,000
15 Oct 1 Nov 15 Nov 28 Nov 13 Dec
15 October 2010 – 15 December 2010 15 October 2009 – 15 December 2009
14,881,421 Visits 43.82% Bounce rate Previous 6,775,387 (+119.64%) Previous 33 86% (–29.39%) 65,537,094 Pageviews 00:03:24 Average time on site Previous 37,373,234 (+75.36%) Previous: 00:04:11 (–18.92%) 4.40 Pages/Visits 17.05% Percentage new visits 341,775,000 Previous 5.52 (–20.16%) Previous 44.81% (–61.95%) movember 2010 overall digital reach
MOVEMBER .COM
23 free awareness and A education collateral Movember creates a bank of information and collateral that helps organisations, teams and individuals spread the Movember message, educating themselves and others on the health risks men face during their time. Packs include: 01 Men’s health information 02 Posters: Men’s health and general campaign creative 03 Donation boxes 04 Mo Party Packs 05 Wristbands and badges
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24 G A. Party guide B. Party guide spreads C. Sashes D. What sort of man grows a mo E. Styleguide F. Cards G. Donation box H. Stickers and sticker sets I. Wristbands J. Badge set K. Fold-out posters
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COLLATERAL
25 the media Positively engaging the media is absolutely essential to Movember in continuing its growth and spreading its word. With Movember comes a multitude of amazing stories and it is the role of the team in each country to share these stories with the media thereby enlisting their help for the cause. Globally in 2010, there were over 12,000 media hits from the Wall Street Journal, to Th e Sunday Times to Th e Globe and Mail to Th e Guardian, educating millions on the importance of men’s health. In addition, approximately 17.3% of the global online population had the opportunity to be exposed to last year’s Movember campaign during the month of November.
26 MEDIA AND PR
27 events & activities A B Movember events are important vehicles for delivering a Movember experience to the community. By design, they are always fun events that engage, educate and excite those taking part. A Movember event can come in many guises – launch event, Mo Run, end of month Offi ce Party or one of the offi cial Movember Gala Partés held around the world to thank Mo Bros and Mo Sistas for their Mo growing eff orts. community engagement: mos on the ground Spreading the word and engaging local communities and businesses is critical to spreading Movember’s health messages. Th e Movember team is regularly asked to speak at events and is happy to oblige wherever possible. In addition, Movember proactively seeks out communities, groups and businesses with which we can engage. educating: health spokesmen Working in conjunction with the Movember men’s health partners, Movember is able to arrange for health spokesmen, in the fi elds of prostate cancer and depression, to deliver talks to groups/organisations, with a view to fulfi lling the goal of educating men on the health risks they face.
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C EVENTS
A. Mo Run B. Launch events C. The Fine Line Exhibition D. Mo Ride E. Movember Gala Partés
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29 30 31 ambassadors B Each year, Movember is supported by well-known personalities who agree to come on board in an ambassadorial role. Th e awareness they generate for the cause is pivotal to the campaign’s success. Ambassadors include politicians, sports stars, TV personalities, comedians, entertainers, musicians and high profi le businessmen. Going forward, Movember will continue to invest, develop and grow its Education and Awareness program, with a view to changing the actions and attitudes of men around the world.
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A. Hulk Hogan, Wrestler B. Tom Carroll, 2x World Surf Champion / 4x Pipe Master C. Jesse Hughes, Musician, Eagles of the Death Metal D. Fuzzy Agolley, TV Host E. Lance Armstrong, Pro-Cyclist F. Malin Ackerman, Actress G. Mark Gable, Musician, Choir Boys H. Ryan Jespersen, Radio Host I. Lanny McDonald, Ice Hockey player J. Kurt Fearnley, Paralympian
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33 PARTNERS LONG LASTING RELATIONSHIPS
34 men’s health partners campaign partners One of the key ingredients of achieving Two brands can oft en be stronger than one MEN’S HEALTH our vision is the ability of our men’s health and collaborating with like-minded, relevant, PARTNERS partners to eff ectively identify and effi ciently on-brand, innovative and exciting partners manage world class Survivorship and has been, and will continue to be, hugely Research programs that deliver real results. important to Movember. Th e association and Given the reliance upon the men’s health what is delivered as a result is truly valuable partners, Movember invests a signifi cant to Movember and not just from a monetary CAMPAIGN amount of time and eff ort into aligning point of view; the brand association, joint PARTNERS strategies and building strong, solid promotion and resulting activation is oft en working relationships with each partner. of more value. Good collaborations are Th e selection of these partners is incredibly also a great way of delivering Movember important and Movember takes that brand values and expanding audience reach. responsibility seriously, making sure that Th e ability to ‘crossover’ a brand into BUSINESS in each case they are the most suitable new markets and attain instant credibility is AND CORPORATE organisation in their country. Th ose selected very important to the success of Movember, PARTNERS all agree and adhere to a strict set of criteria especially in light of the fact that the campaign which include: has a relatively short time in the limelight each year. 01 Corporate governance Each year, in order to support the existing and future growth of the Movember COMMUNITY 02 campaign, Movember teams up with PARTNERS Leadership a number of partners, either as a major, 03 supporting or promotional partner. Outcomes achieved Partners are chosen for their fi t and relevance 04 to the Movember brand, their passion for Financial management the cause and appeal to the Movember target audience. Th e Major Partners play a huge 05 part in growing the campaign each year. Alignment with the Movember vision Each creates a fully integrated awareness campaign to support their involvement Th e Movember team in each country in Movember which contributes powerfully has a close working relationship with their to the overall awareness campaign. men’s health partners, meeting regularly and proactively seeking out information Partner involvement helps bolster on Movember funded projects. Keeping the participation of Mo Bros and Mo Sistas the Movember community informed of how and as a result funds and awareness raised their funds are making a diff erence is a key through the campaign. Typically, partner objective for the Movember team, especially activations include: outside of the immediate campaign period. 01 Movember prides itself on being Providing goods and/or services that an open and transparent organisation facilitate the growth and development and works to ensure that this is evident of the Movember campaign in the communication of outcomes. 02 Enhancing Movember’s profi le through real moustaches = real outcomes their advertising, PR and promotions Th e continued success of Movember is dependent upon showing the community 03 real impact from each program area: Engaging internal participation through Awareness & Education, Survivorship and customer and industry networks Research. Movember has a responsibility to 04 work with each men’s health partner Supporting and complementing to identify key programs and eff ectively the campaign rather than ‘owning’ it communicate them to the Movember community. Support for Movember will only 05 continue if there is complete faith in the fact Committing to monetary contribution that the money is being put to good use and which assists in underwriting that further funds are required to continue the Movember campaign the work that is being done. 06 Providing ‘money can’t buy’ experiences for prizes 07 Spreading Movember’s health messages throughout their own businesses, to their business partners, customers and friends
35 Th e 2010 campaign quiksilver supporting partners custom boardshorts added life to the campaign Iconic surf brand, Quiksilver through non-traditional has been a long term partner of marketing campaigns. Movember and the relationship has delivered some great Th e Movember team examples of what true would like to thank collaboration can off er. In 2010, each one of our partners Quiksilver bought back the bespoke board short of the 60s. who supported us in 2010. It was an awesome opportunity which saw Mo Bros create their own board shorts by picking from fi ve colours specifi c COLLAB to Movember and selecting ORATIONS where the Mo icon appeared on their shorts.
marshall amplification Movember has always had a pretty special affi nity with the world of rock ‘n’ roll; largely due to those stunning nose neighbours nestling on the faces of such royalty as the Beatles, Hendrix and Frank Zappa. A good example of how Movember has leveraged this association is through our collaboration with Marshall Amplifi cation, designers and manufacturers of music amps. Marshal Amp in the UK made a special edition Movember half-stack, off ering the amps as prizes to the fund raising, Mo growing brethren. In addition to the credibility that Marshal Amps brought with them, the collaboration also generously off ered some great PR and word-of-mouth communications.
36 toms grill’d burgers Taking a cue from the Grill’d has been fl ipping patties traditional Spanish espadrille, for Movember in Australia since the TOMS Movember Edition 2006. During this time they shoe became a much sought have given away thousands aft er item by the Movember of healthy burgers to Mo Bros community in North America. and Mo Sistas: helping sustain Generously, for each pair them through the month as of shoes sold, TOMS donated they try to either cultivate their a portion of the proceeds to Mo or support the growth the Movember cause as well as of their man’s Mo. Th e idea giving a pair of shoes to a child is pretty simple: raise AUS $40 in need. Morning Joe to evening worth of donations and claim Martini, the versatile shoe kept your free burger in-store. Th e Mo Bros looking sharp at any Mo community embraces it each time of day, for all occasions. year and queues of people lining Better still, they helped spread up for their burgers can be seen the Movember word, one foot each year around Australia. at a time.
mr.mo target Th e Mr Mo is one of only a handful of characters to be created since the original Mr Men author and illustrator, Roger Hargreaves,Hargreav passed away in 1988. Mr MoMo made his debut appearance forfor Movember on a range ofof limitedlimite edition t-st-shirts,hirts, availableavailab in four styles, nationwinationwidede tthroughhro Target stores in Australia.Austra A percentage ffromrom the sale of each t-shirt was donated directldirectlyy to Movember. Adam HargreaHargreaves,v Roger’s son, was happhappyy to be involved in the MMovemberovember cacampaign:m “I think it’s ggreatreat that MrM Men has been given the oppoopportunityr to be invinvolvedolved in such a worthwhile and important initiativei as the Movember ccause. Hopefully MMrr Mo will do hish bit in helping to increase awareness,awar added to whichwhich I hadhad a lot of fun comincomingg up witwithh some ideas fforor tthehe Mr MMoo eelement.”
37 business & corporate partners delivering health messages to staff Our employees had fun during Movember and were more engaged as a result, Each year, Movember works alongside Although a lot of fun, Movember has a large number of companies from all a very serious message to deliver. To ensure pulling together to raise a substantial sum corners of the business world, ranging in that this goal is achieved, we work closely of money for the cause. Our participation size from the relatively small, to some of the with our partners to provide the necessary also gave us a great vehicle to promote largest global corporations. Th e contribution information and tools to spread positive important health messages. Th is resulted and level of involvement may vary but health messages easily. in a number of employees visiting their every eff ort helps Movember work towards TransACT was proud to participate doctor for an overdue check-up. For me achieving its vision, to have an everlasting one of the nicest benefi ts of being part impact on the state of men’s health. in Movember in 2010. A committee of twelve staff had a great time organising of the Movember campaign was that it At Movember, we recognise that each a range of community and staff events got people talking to those they might not business is unique and has diff erent in support of our Movember team. usually engage with – some moustaches expectations from their participation in just command a comment! Movember, as such, we work with each one Hundreds of our staff engaged with the cause through regular fundraisers Carrie Clark, Community and Partnerships to develop a tailored program. We take the Manager, CITIC Pacifi c Mining time to understand the culture of a business, including weekly BBQ and Beer Fridays, appreciating their altruistic activities and community fun days, and a black tie available resources, before helping develop Movember gala dinner. Following a relationship that will add genuine value. the great success of the last Movember, Th ere are many benefi ts that participating we’re excited and looking forward to in Movember can bring to a company, participating again in 2011. from team building and moral boosting to improving the understanding of the health Ivan Slavich, Chief Executive Offi cer, risks men face and getting them to take TransACT, Australia action. Our aim is to build genuine, long term relationships that improve the health PwC has participated in Movember of male staff . nationally since 2007 and it’s growing in scale each year. Over the last four years more than 1000 PwC Mo Bros team building have signed up to grow a Mo, and last By its very nature, Movember acts as an year (2010) we saw more than ever, excellent team building exercise. Staff of including 60 Mo Sistas. Movember all levels, in diff erent departments, across is a winning fundraiser to run as its fun offi ces and sites are brought together and appeal crosses all levels of staff . each year by the experience of growing Younger or older, everyone enjoys a Mo! a moustache. Th e result is some healthy We always see many groups getting competition – who can grow the best Mo, who can raise the most money, which department together to participate and co-fundraise. or site has the most people registered – Th is was great team-building for them, combined with some gentle ribbing ensures and also encourages a bit of healthy that the month is kept lively, eff ortless team competition between the groups. fun all in the name of men’s health. Ferdi Hepworth, Corporate Responsibility, Despite being a charity focused on raising PriceWaterhouseCoopers the issue of men’s health, Movember isn’t just for the guys. Mo Sistas have been pivotal to our success and nowhere is this more evident than in the workplace, organising offi ce parties, registering and captaining teams, WHAT fundraising and ensuring that costumes for CONFIDENCE MOVEMBER IMPORTANT DONATIONS ARE PRIDE IN THEIR MIX WITH the end of month Mo Parties are arranged. BRINGS TO HEALTH MESSAGES MAKING A INVOLVEMENT COLLEAGUES THE TABLE TO ALL STAFF DIFFERENCE EMPLOYEE BENEFITS FEELING FUN AND PART SENSE OF UNITE ALL ENJOYMENT OF THE TEAM ACHIEVEMENT DEPARTMENTS
EMPLOYER BENEFITS ATTRACTION CORPORATE ENHANCE EMPLOYEE AND RETENTION VALUES COMPANY ENGAGEMENT OF STAFF IN ACTION REPUTATION
POSITIVE STAND OUT HEALTH MESSAGE REAL FUN AND FROM DELIVERED TO COMMUNITY ENGAGING COMPETITORS EMPLOYEES IMPACT WORKPLACE
38 community partners oxo tower london from moama to ‘motown’ Each year, local communities embrace In what is thought to be an Australian fi rst, the moustache and get on board with Harvey Nichols Restaurants each year run a the township of Moama on the border Movember. Th e young, the old and everyone Movember dessert and Mo-jito on the menu. of NSW and Victoria changed its name in between, cities, suburbs and towns across Th ey also hosted a second Movember Long to ‘Motown’ for the month of November. each participating country can be seen doing lunch at the iconic OXO Tower restaurant in To cement their support, offi cial town their bit for men’s health. Th e levels and London. A fantastic event bringing together sign posts were altered, shop fronts sported types of support vary from one community Mo Bros and Mo Sistas from all over London moustaches, Mo events were held and the to another but the combined eff orts play and raising lots of money in the process. majority of residents, including the mayor a vital role in helping Movember achieve Th e team at 64th & Social in Clapham and local politicians, all grew moustaches. its vision of having an everlasting impact and Th e Botanist in Sloane Square also on the face of men’s health. got behind the cause with Movember providing a great way to interact and engage Movember has been built on a swell of customers while raising the important issue enthusiasm from the ground up in Australia; of men’s health. and now the world. Starting with only 30 supporters, it has grown to a campaign which last year saw a worldwide movement of over 450,000 Mo Bros and Mo Sistas support the cause and engage in open and constructive conversation, proving that men’s health is a global issue and one which people are concerned about. mo = the winning accessory for an athlete 211 NHL players in the US and Canada grew Mo’s for Movember 2010. One of NHL’s most famous Mo’s, belonging to the Anaheim Ducks’ George Parros, was shaved clean on Movember 1st to support the cause. “If I just mousdash kept my moustache and preached to give to Each year Th e Weekend Warrior boys Movember I wouldn’t have turned as many in Australia organise a run called the heads as I did”, said Parros. “It’s great to be Mousdash; enabling Mo Bros, Mo Sistas and able to help raise awareness for Movember service mo’s their donors to give more than just a little and men’s health.” sweat to the Movember cause. It’s a great way Movember is honoured to have men and for everyone to get involved and encourages Along with the NHL, there was incredible women from the Armed Services supporting the Movember community to get out there Movember support from our friends in the cause from their deployments around and do something a little bit healthy. Major League Baseball, including White Sox the globe. Servicemen and women in Djibouti, Catcher AJ Pierzynski and NY Yankees Japan, Afghanistan, and many other Outfi elder Nick Swisher, as well as NFL countries came together to change the face players from Oakland, Jacksonville, and of men’s health through the power of the Mo. Philadelphia and drivers from NASCAR.
39 AROUND THE GLOBE COUNTRY CAMPAIGNS
40 Th e 2010 campaign once again surpassed all expectations; giving the birthplace of AUSTRALIA Movember its most successful year to date; both in terms of participating Mo Bros KEY and Mo Sistas and funds raised. HIGHLIGHTS 129,882 Australian Mo Bros and Mo Sistas got on board last year and together, with the support of their donors, raised a staggering 01 AUS $25.6 million for prostate cancer and Th e town of Moama offi cially changed male depression programs. its name to Motown for the month Th e level of men’s health awareness raised 02 by the 2010 campaign was higher than A P&O ship sported a giant moustache whilst in any previous year; with over 8,858 (up hosting a lunch for the 1963 Ashes team from 4,946 in 09) media hits being generated 03 during November alone. In addition, the Australian Wallabies sprouted campaign was supported by over 30 well Mo’s on their Spring Tour known personalities coming on board as ambassadors, and the month bore witness 04 to some great Movember activations and 2010 Mo Mentors: Max Walker, Dennis partnerships which helped to drive the Lillee and John Newcombe – possibly campaign to achieving its ninth consecutive the fi nest examples of the art of moustachery successful year. in the nation 05 Individual and team participation A host of players from the Australian reached new heights, with one team raising cricket team grew moustaches an incredible new global record of $268,621 for Movember. Not to be outdone, the 06 individual leader board was topped by A series of Mo Movie nights were a Mo Bro raising $65,142, again another new held across Australia Movember record. 07 Bondi Rescue Life Guards helped to build a giant Mo sandcastle 08 Culinary icons from some of Australia’s top restaurants battled it out on the Mo fi eld 09 Th e Hyundai A-League dedicated week 16 of its 2010/11 competition to Movember
Despite our international growth, there will always be something unique and stand-out about the Australian campaign. It’s where the fi rst Movember moustaches were grown back in 2003 and as a result the team take great pride in watching the campaign continue to grow year on year. Due to the established nature of the campaign we’re in a position to witness the tangible diff erence that funds raised are making and that is a remarkable feeling. We’re incredibly proud of the Australian body of work currently being funded as a result of the eff orts of the ACMovember community. Adam Garone, Movember CEO and original Mo Bro
Th e united eff orts of many ensured that Movember 2010 was an exceptional year for Movember Australia and looking to the future the team is confi dent of continued success.
A. P&O ship sported a giant moustache B. The giant mo sandcastle at Bondi Beach C. Australian Wallabies sprouted Mo’s on their Spring Tour D. Dennis Lillee, BD a legendary Mo Mentor
41 men’s health partner information Program 02 Program 03 Movember Funds Australia’s First Research Program Example Prostate Cancer Specialist Nurses prostate cancer foundation Prostate cancer is the most common type of australia (pcfa) We are all aware of the fantastic work of cancer in men in Australia. Over 20,000 Th e Prostate Cancer Foundation of Australia done by the McGrath specialist breast men will be diagnosed with prostate (PCFA) has been a partner of Movember cancer nurses, but now, as a direct result cancer in 2011 and 3300 will die from this since 2004 and together we are working of Movember funding, men with prostate devastating disease. To reduce the burden towards a shared goal of reducing the impact cancer are set to benefi t from a similar of this cancer in our community we need of prostate cancer on Australian men and program that will deliver nurses specialising better diagnostic tools, novel and eff ective their loved ones. in prostate cancer. treatments and better preventive measures. Together, Movember and Th e program – the fi rst of its type To be able to reach these goals and fi nd the PCFA are dedicated to: in Australia to focus on prostate cancer – a cure for prostate cancer research funding was recently launched by Movember and the is desperately needed. 01 PCFA and will ensure men diagnosed with Funding important, world-class Australian Since 2007, Movember has supported prostate cancer benefi t from coordinated, the largest competitive research program research into the cause, diagnosis, prevention specialist nursing care. and treatment of prostate cancer established by a not-for-profi t organisation, PCFA, and has become the second major 02 Over the next three years, the Prostate Cancer Specialist Nursing Pilot Program funding source in the prostate cancer fi eld. Providing information, support and In the last four years Movember has invested advocacy to those aff ected by prostate cancer will focus on recruiting up to 15 nurses in both metropolitan and regional Australia more than $27M in prostate cancer research 03 to provide men with prostate cancer both nationwide and currently supports 61 active Raising community awareness about clinical and supportive care. Unlike other projects in fi ve states. prostate cancer nurses, the Prostate Cancer Specialist Nurses Since 2008, new fi ndings by PCFA grantees PCFA receives limited government will be an expert point of contact for patients supported by Movember have published funding, instead relying on the generosity and their families during the entire cycle more than 60 peer review papers in highly of the community and partners like of prostate cancer care – including post ranked journals, have lodged four patents Movember to provide and grow its vital treatment support. pertaining to major discoveries in the fi eld, services across Australia. have constantly taken their fi ndings to international and national forums and have been awarded major awards and prizes. movember funds in action: From 2008–2010 PCFA grantees have secured take a look at what the movember up to $5.5M in leveraged funding from other agencies, a return of approximately 20% of community is funding through the pcfa the Movember total investment for that period. Program 01 Movember support has in addition enabled Localise Prostate Cancer the recruitment of 10 new investigators into Patient Support Kit prostate cancer research. Th e number It is estimated that in 2011, almost 20,000 of our funded Young Investigators in 2010 Australian men will be diagnosed with reached 11, of whom 9 are now independent prostate cancer. At a time when men are researchers and run their own laboratories. oft en bewildered by the news that they have Research supported by Movember through prostate cancer, they also have to make PCFA’s research program has been potentially life-changing decisions. presented and acknowledged in more than 200 international and national conferences In response to this issue, Movember funds and media sources. have allowed the PCFA to create a localised Prostate Cancer Pack, providing important information about treatment options, side eff ects and the overall prostate cancer experience in one easy-to-manage pack. Th e pack also provides information about support services and helps patients track medical appointments and expenses, as well as thoughts and feelings throughout the prostate cancer experience.
A. Localised Prostate Cancer Patient Support Kit B. Prof. Gail Risbridger and her team at Monash University are generously A supported by Movember B
42 beyondblue: the national Program 03 Program 05 Research – Important Research Delivery of National Workplace depression initiative into Men’s Health Program Targeting Men Funds raised by the Movember community are allowing beyondblue: the national Th e 2011 beyondblue National Priority Driven Depression and anxiety tend to aff ect depression initiative to carry out a number of Research (NPDR) is a national grant funding Australians during their prime working key programs that are making a tangible round which funds critical research projects years – the highest prevalence of depression diff erence to the lives of men and their focused on mental health. Movember funding in men is 35–44. has allowed research grants for projects families. Th is is hugely important when you As a result, the workplace is an ideal setting addressing depression and anxiety amongst consider that one in eight men in Australia to reach and deliver health and wellbeing adolescent boys and young men, older men will experience depression in their lifetime, messages. beyondblue takes its National and fathers/expectant fathers. Th is research and one in ten men will experience an Workplace Program to Movember will fi nd out more about depression and anxiety disorder in any one year. community partners and participants. anxiety in men, how to prevent it, how Together, beyondblue and Movember are to promote help-seeking behaviour, how working to create awareness of depression, to treat it and how to stay well. Program 06 anxiety and related conditions, and to break First Time Fathers down stigma, which can sometimes prevent All of beyondblue’s programs are based men speaking up, and getting treatment. on extensive research. Th is strong evidence Movember funds a booklet called ‘Hey Dad’ base is vital to the development of policies that targets new fathers. Its creation is part Funds raised by the Movember community and practices that will lead to improved of beyondblue’s campaign targeting men have been dedicated to improving men’s health outcomes for all men in Australia. who are about to become fi rst time fathers, health in rural, remote, regional and metro in recognition of the emotional impact areas across Australia. fatherhood can have on men. Program 04 Movember Funded examples of movember Men’s Health Materials Program 07 funded programs In 2010, beyondblue distributed over 370,000 Indigenous Hip Hop Projects FREE fact sheets, booklets and information Movember funds have been put to use Program 01 cards to men and their families, friends The Info Line (1300 22 4636) supporting Indigenous Hip Hop Projects or carers across Australia. Funding from to run hip hop workshops to communicate Th e info line works as a national 24/7 Movember allows beyondblue to continue to beyondblue messages to young Indigenous telephone service providing depression produce these high-quality, evidence-based children in the Katherine region of and anxiety information, as well as acting resources about depression, anxiety and Northern Territory. as a referral service advising where further related disorders. local help should be sought. IHHP promotes self-expression through Movember has allowed beyondblue to movement, music and art, boosting morale Movember funds this service, which provides continue to fi nd ways of making important and confi dence and promoting positive trained mental health professionals to help health information available to men and social behaviours in remote communities. people any time, for the cost of a local call. their families, such as the production of an Th e workshops are run with beyondblue In the six months from June to December audio version of the “Taking Care of Yourself community partner, Hawthorn Football 2010, over 44,000 calls were received. and Your Family” book. Materials and Club, during their AFL fostership program information are available free of charge community tours in Katherine. via the beyondblue info line 1300 22 46 36 Program 02 or beyondblue.org.au. The Shed Online – Movember funds build world’s biggest shed – online! Funds raised by Mo Bros and Mo Sistas have resulted in an important meeting place for men throughout Australia – Th e Shed Online! Th e Shed Online is a website where guys can get together and talk about ‘whatever’. Th e idea is that they can learn about projects australia results summary 2010 2009 they would do in a mate’s shed such as tinkering with cars or doing woodwork.... or they can talk about footy, fi shing or life Participation in general. Th is is an important new tool as it’s recognised that being isolated can be Registered Mo Bros and Mo Sistas 129,882 127,893 bad for your mental health and sometimes Number of individual donations 592,347 498,000 people don’t have many opportunities to get out and about and mix socially. Funds raised Th e Shed Online is a joint project of Total funds raised $25,589,686 $22,329,876 beyondblue and the Australian Men’s Shed Association (AMSA), and is funded by Percentage donated to Th e Movember Foundation. men’s health partners /committed to programs 91% 88% Average raised per Mo Bro / Mo Sista $182 $164
Average donation amount $40 $42
Community awareness Movember media hits 8,858 4,946 Total visits to AUS website 4.17 million 1.34 million Total page views of website 15.02 million 14.30 million
43 2010 was Movember’s fi ft h year in New men’s health partner information Zealand and the campaign produced some NEW positive results, in terms of participation cancer society of new zealand ZEALAND fi gures and funds raised. 9,497 Mo Bros Th e Cancer Society of New Zealand is the and Mo Sistas raised a total of $NZ 934,572 leading organisation dedicated to reducing for the men’s health partners in New Zealand. the incidence of cancer and ensuring the best cancer care for everyone in New Zealand. Th ey are the leading cancer patient advocates in New Zealand, providing a voice on all kinds of issues including cancer detection KEY and treatment. HIGHLIGHTS Th ey have a national offi ce located in Wellington, six regional offi ces and 15 centres. Th e Cancer Society of New Zealand has been a partner of Movember 01 since 2008 and together we are working Th ree high profi le ambassadors came towards a shared goal of reducing on board – John McBeth, Will Hall the impact of prostate cancer on and Mike King New Zealand men and their loved ones. 02 A lawn mower race provided national Together, Movember and media coverage and wide spread awareness the Cancer Society are dedicated to: 03 01 Magazine partnership with M2 magazine Funding important, world-class New provided huge audience reach Zealand research into the cause, diagnosis, prevention and treatment of prostate cancer 04 250 media hits 02 Providing information, support and advocacy 05 to those aff ected by prostate cancer ANZ’s sponsorship drove up awareness and participation levels 03 Raising community awareness 06 about prostate cancer. Th e Snickers Workplace Shout successfully drove registrations 07 check out movember funds in action: Free TradeMe job ad for a ‘Moustache Expert’ provided a great talking point Program 01 Radar Research Program RADAR prostate cancer trial is the biggest prostate cancer trial in Australasia and has been running since 2007. Associate Professor David Lamb, based in Wellington, is investigating how long to use hormone therapy in prostate cancer and whether the side eff ects of treatment (osteoporosis) could be reduced by the use of bone- hardening drugs (bisphosphonates).
Program 02 Effects of Physical Activity on Prostate Cancer Dr Justin Keogh and Dr Daniel Shepherd, School of Sport and Recreation, AUT A University, Auckland are working on methods to improve the health and quality of life of prostate cancer patients on androgen deprivation therapy by programmed physical activity. Money from this grant will be used by the investigator to explore how best to get men with prostate cancer into exercise programs. It is hoped exercise may help to reverse the loss of strength men experience whilst on hormone treatment.
A. Shave-off in Auckland on the 1st of Movember B. One of New Zealand’s strongest workplace teams in 2010 Dominion Constructors with B their team captain Julie Whyte
44 Program 03 mental health foundation Program 02 The National Men’s Health Challenge of new zealand SONZ – Sons of New Zealand Th e national offi ce ran the Men’s Health Th e funds raised through the 2010 Movember Th e issue of rural isolation can at times Challenge for the third year, specifi cally campaign have been used to signifi cantly be overwhelming especially for families targeting organisations such as the Defence increase awareness of men’s depression with wayward young boys. In addition Forces, Fire and Police Services where the through the Mental Health Foundation rural communities are oft en forgotten when majority of employees are men. Th e Men’s of New Zealand’s ‘Out of the Blue’ campaign. it comes to allocating resources. SONZ Health Challenge was launched on Father’s Th e following projects have been funded by is a rural based ‘whanau ora’ – family Day and aimed to encourage men – especially the 2010 Movember campaign. well-being program; targeting wayward those over 50 – to be more proactive about Maori youth. It uses marae based activities their health. Men are challenged to ‘tick’ and sport as vehicles to engage with young their risk factors on a scorecard and make Program 01 adolescent Maori males. ‘SONZ’ was chosen an appointment to see a health professional The Nutters Club as the name to positively identify the roles if they have ticked two or more risks. Th e Nutters Club is the brain child of and relationships for Tane (male) Maori. New Zealand entertainer and comedian Mike Tane Maori are over represented in all Program 04 King. It is an innovative non-conventional the worst social statistics for mental health Get the Tools Cancer approach to helping people with mental and far too many other social ills. It is the Information Website health conditions and has been recognised aim of SONZ to set about aff ecting positive with awards for playing a major public role social change in the far north by providing Th e Cancer Society received feedback in de-stigmatising mental illness. Th e Nutters a physical, mental, spiritual, culturally that men wanted information on cancer Club deals with all the tough issues associated safe and inspiring opportunity for rangitahi awareness and prevention in a way that is with mental illness like: bi-polar, depression, (Maori Youth). SONZ takes a holistic simple, private, and easy to understand with schizophrenia, anxiety, suicide, and alcohol approach to well-being. It is not only for a touch of humour. Th e result of this feedback and drug addiction. the boys, but also for parents, guardians, was the Canwork Tool Kit. Th e Tool Kit Its purpose is “Nutter’s helping other Nutter’s and other adults who may contribute to these is an online information site that targets boys development. SONZ actively involves workplaces with a strong male presence. live at peace with themselves and others, so that we can all lead meaningful lives.” and encourage adults into the program Movember is funding the Tool Kit, which is to extend their life skills. Th ey have found trying to encourage men to take responsibility Th e Nutters Club radio show was a fi nalist this works best because it bridges the parent/ for their own health by making them more in the 2010 New Zealand radio awards. adolescent gaps by having a third party role aware of the symptoms of cancer in a private Th e show is four hours of nationally model for both the boys and their parents. and confi dential setting. broadcast talk back radio every Sunday night. ‘Certifi ed Nut’ comedian Mike King is the show’s host. Mike is ably assisted by Program 03 Program 05 ‘Certifi ed Nutcracker’ Dr David Codyre. Framework Indoor Soccer League Exercise Program for Men with a Cancer Diagnosis Highlights from the radio show are Th e program brings Mental Health Service edited and formatted into a half hour show users across Auckland together to play Colleen Kendrick looked at the amount to create the television series. In 2010, in four – 8 week tournaments throughout of programs available for women diagnosed 12 episodes were initially commissioned. the year. It has been an overwhelming with cancer and realised that there was Th e series was so positively received that success with up to 20 teams taking part. almost nothing similar for men. Colleen is another three programs were specially Th e program promotes regular physical a Tauranga based Cancer Society liaison requested. In 2011, 20 programs have been activity and social networking opportunities nurse and joined with physiotherapist Lucy commissioned including an hour long special for participants and their support workers. Osborne to develop a six week exercise with former All Black legend John Kirwan. Social exclusion is oft en a major barrier program specifi cally designed for men with for people with mental illness and sport a cancer diagnosis. As a support resource Th e Nutters Club has fostered a burgeoning online Facebook is a great way to help mental health service Th e program was extremely well community with nearly 4,000 members users get out and about. received and meets an untapped need and all back episodes of the radio show are amongst men. Th e vast majority of the men available on iTunes. Th e Nutters Club is also participating have never sought out Cancer on Twitter and has its own YouTube channel. Society services before and the success of the program is likely to see it expand.
45 Program 04 Program 06 ‘Your Story’ Father & Child Th rough Movember funding ‘Your Story’ Father & Child was created to provide is supported by Radio Live and Th e Sunday support for dads and kids. Married dads, News. It is a short story writing competition solo dads, teen dads, divorced and separated that asks readers to tell their own story dads – how do you cope and what do about how they have battled or are battling you do? What do you do if your partner/wife depression, addiction or any other mental has post natal depression or you yourself illness. Your story runs for the four weeks are feeling depressed following the birth immediately preceding Mental Awareness of your child? Week in October and has proven to be a very Father & Child is a support group run by cathartic outlet for those with mental illness men who care and is there to help dads cope and very insightful for those supporting and care for their children. Th eir mission people with mental health issues. Th e judges is to provide fathers and their families were former All Black John Kirwan and New with help, information and support and to Zealand’s Mike King. Both John and Mike improve fathers’ access to family services. have overcome experiences with mental illness. A new father may fi nd himself unable to relate properly to his baby (even if he has Program 05 had children before), become negligent Christchurch Men’s Centre about work commitments, be irritable, delay coming home from work, seek more Th e Mental Health Foundation works very solitude than usual, feel guilty about his closely with a number of organisations in small contribution, feel superfl uous within Christchurch. While the Christchurch Men’s the mother-baby harmony and even Centre lost its offi ces during the earthquakes withdraw socially – any of these symptoms it has not stopped the centre providing help can indicate that adjustment problems have to men in need of support. A major project developed into depression. Funding will be the Centre has undertaken is the publication used to support the work of Father & Child of a one stop guide to support services in in the area of post-natal depression from Canterbury – “Blokes Book.” 20,000 copies a dad’s perspective. have been produced and the Mental Health Foundation are funding distribution of the booklet in Christchurch.
new zealand results summary 2010 2009
Participation Registered Mo Bros and Mo Sistas 9,497 11,587 Number of individual donations 29,031 26,778
Funds raised Total funds raised $934,572 $1,001,298 Percentage donated to men’s health partners /committed to programs 81% 74% Average raised per Mo Bro / Mo Sista $98 $86 Average donation amount $32 $37
Community awareness Movember media hits 255 468 Total visits to NZ website 1.66 million 1.01 million Total page views of website 1.08 million 1.07 million
46 47 Th e UK Movember campaign in 2010 was one of exceptional moustaches, fabulous UNITED events, incredible fundraising for the men’s health partners and more passion and KEY KINGDOM understanding for the very real health HIGHLIGHTS issues men face than ever before. With the additional funds from Gift Aid (thank you to all the donors that ticked that box!) the UK raised a staggering £11.6 million. 01 In total the Prostate Cancer Charity (TPCC) 111,837 Mo Bros and Mo Sistas across the general enquiries number took just over 3,300 country registered and joined the Movember phone calls during October and November team on a month long journey of hair growth, 02 upper lip grooming and Mo appreciation. 20,000 Mo Packs went out across the country; Across the United Kingdom, from these included a poster, cards, sticker, wristband, the Orkney Isles to the Channel Isles and badges and outcomes info from TPCC all the soil in between we raised the profi le 03 of men’s health, generated conversations 7,000 Poster Packs sent across the UK, about prostate and testicular cancer, 5 posters in each – 35,000 posters hanging stood up, stood out and celebrated on walls across the country the UK’s most modern of gentlemen, bravely. 04 A gentleman in Northern Scotland grew 1,800 Party Packs across the UK his fi rst Mo, at age 93, with the growing team 05 eff ort of both his son and grandson, from Cities such as Newcastle, Manchester his hospital bed. Daughters, wives, sisters and Glasgow saw over 300% growth while and friends went to work with drawn on Sheffi eld and Belfast saw over 400% growth moustaches, they rallied their Mo growing on the previous year teams, promoted, encouraged, giggled a little and most importantly supported 06 their Mo Bros everywhere. Kevin Peterson Facebook fan page grew from 2,000 fans tweeted pictures of his Mo from the showers at the start of October to well over 17,000. of Australian cricket ground dressing rooms, More than 3,700 ‘likes and posts’ generated Charley Borman shared tales of his up close directly relating to posts we uploaded during and personal cancer experience, and Claudia Movember Ripley led her Blackrock team on the charge 07 for the top of the leader board in honour of Twitter in the UK we grew her father’s own battle against prostate cancer. from 1,000 to 3,183 followers Movember UK 2010 was a success, 08 thanks to all the Mo Bros and Mo Sistas, 41 Movember events hosted their generous donors and supporters, 09 passionate ambassadors, proud partners In total Movember ran 18 offi ce grooming and of course their moustaches. stunts across UK companies. Th e companies Another amazing year rolled out for went on to raise over £229,730 between them 2010 we saw our millionth citizen join
the Movember family, we launched our Global Action Plan in which we are aspiring to accelerate key outcomes in prostate cancer research, by facilitating global research collaboration projects with some of the smartest people in the room, so stay tuned for all the remarkable and signifi cant outcomes. We saw another amazing growth year across the world A in both awareness and fundraising and all this was only made possible by the incredible dedication, support, passion, drive and hairy lips from our Mo Bro’s and not so hairy lips of our Mo Sista’s, you are all truly changing the face of men’s health and for this we salute you. Justin Coghlan General Manager Europe and Co–Founder
A. Glasgow saw over 300% growth in participation in 2010 B B. Shave-down at Murdock in London
48 men’s health partner information Movember’s funding has enabled Ross, like countless others, says he will Th e Prostate Cancer Charity to reach those never forget the help he received, and is now who can make a diff erence to men aff ected a committed volunteer, helping to shape new the prostate cancer charity by prostate cancer. A hugely oversubscribed services: “Support was there for me when Over the past 12 months, Th e Prostate professional education event, held in I needed it the most. Th ey may not realise it, Cancer Charity, as the men’s health partner association with King’s College, is now being or they may just do it for fun, but there is of Movember in the UK, has been able developed into an online learning tool for a serious impact behind each Mo Bro’s eff orts, to make huge strides in its activities – and thousands of specialists. One in fi ve MPs and I, for one, will be forever grateful.” reaching men – thanks to the funds raised were galvanised behind the charity’s ‘Testing by Mo Bros and Mo Sistas across the UK. Choices’ campaign, with David Cameron actually being asked about the disease during Program 02 Th e charity has been able to invest Research in more research than ever before, with Prime Minister’s Questions. Th e Charity an impressive array of 14 projects, covering has also extended its regional footprint Biophysicist and Clinical Researcher, a broad spectrum, from diagnosis and by expanding operations into Scotland, Dmitri Pshezhetskiy, is committed to treatment to prevention. Th e projects are growing the volunteer program and research into prostate cancer. Th is is because focused on clear outcomes, from improving developing local support groups. he believes investment into men’s health survival rates for men undergoing As well as sparking thousands of water cooler needs to increase radically and also because radiotherapy to understanding and conversations, and the fun of the Gala Partés, his own father died of the disease. improving the emotional, physical and Movember’s funding has enabled some Dmitri, based at Imperial College London, psychological impact of hormone therapy. seriously positive outcomes and developments is one of a number of researchers off ered Th anks to the support from Movember, and for men. grants, who are focused on better this energetic program, the charity has been understanding the causes of prostate accepted into the National Cancer Research cancer and improving diagnostic tools Institute, the fi rst men’s health charity movember funds in action and treatments. to receive such recognition. Th e charity is also investing in, and partnering with, Program 01 Th e injection of support from Movember Movember’s Global Action Plan, which Survivorship meant that Dmitri and his team could looks at international priorities for research. pursue two critical lines of research: one Prostate cancer is a complex disease – looking at signalling pathways, which All cancer diagnoses are life-changing. and the array of treatment options alone may help in the creation of new therapies, Prostate cancer is complicated as men do not can leave men, and oft en their families, the other to investigate how to halt cancer always display symptoms and can be faced in need of support and information. which has spread to the bones. with a complex range of treatment options. Th e funds generated by Movember helped Th is means that clear information is critical. the Prostate Cancer Charity to answer more Th e fi rst project generated a series Th anks to the eff orts of over 100,000 Mo Bros than 5,000 calls to its Helpline, staff ed by of outcomes, which will now be explored and Mo Sistas, the charity has been able specialist nurses, last year. further, including a molecular therapy to give more people more support in 2010. which could mean men have lower doses Th e charity’s helpline, staff ed by specialist One of these callers was Ross Fenton, who of chemotherapy. was diagnosed with the disease in December nurses, received more than 5,000 urgent Th e second, that will focus on the discovery calls – many of which can last for up to 2009. Fit, healthy and in his early fi ft ies, Ross was looking forward to enjoying life of a novel mechanism used by prostate one hour – from men and women concerned cancer to spread, known as metastasis. about the disease, or facing diffi cult issues. with his wife and two young daughters. Prostate cancer was simply not on his radar. His father was diagnosed with the disease, Around 330,000 copies of the charity’s when it had sadly already spread to his bones. award-winning publications, accredited Following a shock diagnosis, Ross left by the Department of Health as best-in-class his doctor’s ‘in a whirl’. It was only later “My father’s prostate cancer was picked up health information, were requested or that the questions set in. “I developed a thirst when it had already spread. He did not have downloaded, and are widely used across for knowledge, as I became determined much of a chance from the beginning. the NHS. A new website has also attracted to do all that I could to treat my prostate He was a very strong man, and he kept 20 per cent more views, which peaked cancer. Th e charity’s Helpline was going for several years before he died. Th is during Movember, with 55 per cent more an incredible support to me. Th e nurses is obviously a very important line of research, visitors than average. are so reassuring. Unlike a doctor, you do not just because I have a personal interest, not need an appointment, they are there but because it could help prolong men’s lives.” at that moment you have a doubt or question. Dmitri is delighted that research is such “Although I was initially optimistic, a priority for the Movember Foundation, my surgery did not quite ‘mop up’ the prostate and will not rest until he secures tangible cancer, and I became quite depressed and outcomes for men: “It is fantastic that anxious as I started radiotherapy. My wife Movember is investing in research in Ann was a rock throughout my treatment, this way. Men’s health and prostate cancer but, like many men, I did not want her in particular, suff ered a level of neglect. or the girls to see quite how worried I was. Every Mo Bro is helping to move this cause Having an expert to talk to, with the facts forward,” he said. at their fi ngertips, was immensely helpful. I am, luckily, still at the curable stage and with time my situation is improving. Th e Prostate Cancer Charity has played a critical role in helping me to cope with, and to manage, this disease.”
49 Program 03 Th e phenomenal eff orts of the Movember The Institute of Cancer Research movement are helping to transform the In 2010 we also contributed funding – battle against prostate cancer in the UK via the Prostate Cancer Charity – into a crusade. Mo Bros and Mo Sistas to the Institute of Cancer Research’s in their thousands have generated major Everyman campaign. Th is will contribute funding to help tackle the disease. to research into male cancers, including And what’s more, they’re helping to testicular cancer, and broaden our impact raise awareness and educate hundreds on Men’s Health. of thousands more through their actions... Professor Alan Ashworth, CEO of the and have a lot of fun along the way. 2010 Institute of Cancer Research, told us what was another amazing campaign, raising is being achieved with Movember funds: well over £10 million – and counting! “Money raised by Mo Bros and Mo Sistas Owen Sharp, CEO, is channelled directly into vital research Th e Prostate Cancer Charity (TPCC) projects at the ICR. Th is year we’ve been able to fund studies which will help us to Th e Prostate Cancer Charity truly values A understand the causes of testicular and male breast cancer. Th is kind of work is hugely the partnership with Movember. We will signifi cant in tackling male cancers, where continue to make huge strides together we are striving to develop better screening over the coming years to undertake tests, and life-saving treatments. We would new ground-breaking clinical research like to say a massive thank you to Movember. and further improve survivorship. I would Your support will help us to make real like to thank every Mo Bro and Mo Sista advances in the fi ght against cancer.” for all that you have done so far, with Identifi cation of Testicular Cancer your continued eff orts we really can beat Predisposition Genes this disease and make a real diff erence in the lives of so many men. Professor Nazneen Rahman is leading a study at the ICR to identify genes that Money raised by Mo Bros and Mo Sistas predispose people to testicular cancer. is channelled directly into vital research projects at the ICR. Th is year we’ve been Studies show that the risk of developing able to fund studies which will help Testicular Germ Cell Tumour (TGCT) is increased by eight to tenfold if your us to understand the causes of testicular B brother has the disease and by four cancer. Th is kind of work is hugely signifi cant in tackling male cancers, A. OXO Tower chefs team to six-fold if your father or son is aff ected. B. Fine moustache on Th is is signifi cantly higher than the relative where we are striving to develop better a Movember 2010 gentleman familial risk for breast, colorectal or prostate screening tests, and life-saving treatments. cancer, which have a two-fold increased risk We would like to say a massive thank you on that of the general population. Studies to all the Mo Bros and Mo Sistas, your also demonstrate that this increased familial support will help us to make real advances risk is primarily attributable to genetic in the fi ght against cancer. rather than environmental factors. Alan Ashworth, CEO, Over the past few years, large-scale Institute of Cancer Research Genome Wide Association Studies (GWAS) have discovered six genes that identify a small increased risk of developing TGCT, but it is highly likely that other genetic factors not identifi able by GWAS can cause testicular cancer. united kingdom results summary 2010 2009 New sequencing technologies now allow analysis of all genes (known as the ‘exome’) in one experiment. Th is study will use Participation exomic analysis to identify new TGCT Registered Mo Bros and Mo Sistas 111,837 44,520 predisposition genes. Professor Rahman Number of individual donations 558,940 226,287 explains: “Th is technique has already proved successful in identifying a new gene that causes a childhood disorder, and it has Funds raised huge potential to elucidate genetic causes Total funds raised £10,252,500 £4,963,288 of diseases including testicular cancer. Gift Aid £1,201,768 £877,797 We will undertake exomic analysis in 42 men from 14 families using the technical Percentage donated to and analytical strategy we have developed men’s health partners /committed to programs 89% 90% and successfully utilised in previous studies.” Average raised per Mo Bro / Mo Sista (incl. Gift Aid) £102 £131 Any genes identifi ed from the study will Average donation amount (incl. Gift Aid) £20 £26 be further analysed using a sample of 1,000 TGCT cases compared with a control group Community awareness to confi rm and defi ne any contribution of the gene to the development of testicular cancer. Movember media hits 1,718 880 Total visits to UK website 5.16 million 2.36 million Total page views of website 16.99 million 9.08 million
50 51 In Ireland 12,738 Mo Bros and Mo Sistas IRELAND across the country registered, raising a staggering €1.6 million. KEY Across the country, from the Malin Head HIGHLIGHTS to Mizen Head and all the soil in between we raised the profi le of men’s health, generated conversations about prostate cancer, stood up, stood out and celebrated Irelands most 01 modern of gentlemen, bravely. Front page coverage on the Irish Times Th is year there were Mo Bros and Mo Sistas Sunday edition, an eight page lift out running with their Mo’s, eating with their supplement in the Sunday Independent, Mo’s, cooking and enjoying that one hero leading stories and great coverage drink with a Mo. Th ey dressed up for from Metro Herald, Irish Daily Star, end of month Gala Partés, they shared their Irish Sun and regional press titles Mo growing journeys and they all made 02 a very real diff erence. 3,500 Mo Packets went out across the country; Importantly, the media really got behind these included a poster, cards, sticker, the campaign, with over 1,000 media hits, wristband, badge and health and outcomes an increase of 80% from the previous year, information from the Irish Cancer Society with an audience reach of 30,626,461. 03 1,000 Poster Packs sent across the country, It’s early days for the campaign but fi ve posters in each – 5,000 posters hanging it’s great to see it beginning to take off on walls across the country and see the impact that our committed 04 Irish Mo Bros and Mo Sistas are having 225 Party Packs were sent out across Ireland on the state of men’s health. Th e subject 05 of men’s health has been put on the Cities such as Cork, Galway, Sligo, national news agenda and it’s our plan Wexford and Limerick saw well over to keep it there by continuing to grow 200% growth while Dublin, Waterford the campaign going forward. and Kilkenny continue to grow at more than 150% year on year Justin Coghlan General Manager Europe and Co–Founder 06 Facebook in Ireland grew quickly to over 7,000 fans and there were more than 10,000 active users during campaign period 07 In total we took more than 2,000 general enquiries during the campaign from the Mo Bros and Mo Sistas of Ireland
men’s health information the irish cancer society Funds raised by the Movember community are allowing Action Prostate Cancer and the Irish Cancer Society to carry out a number of key programs that are making a tangible diff erence to the lives of men and their families. Th is is hugely important when you consider Irish men have a one in nine chance of developing prostate cancer. Prostate cancer rates in Ireland are the A highest in Europe and amongst the highest in the world. Across Ireland too many men are living with the consequences of prostate cancer treatment, oft en without adequate support and treatment. Th ere are major issues which need to be addressed to improve services for men living aft er prostate cancer.
A. Shave-down at Wardorfs in Dublin B. Jamie Heaslip, Cian Healy and Andrew Trimble (Irish Rugby Union) B growing for Movember
52 Th e Irish Cancer Society (ICS) has made Th is was a scary journey, not just for me, but Th e consortium has also established one of its core strategic goals to transform also for my family. Ultimately, I count myself a prostate cancer biobank, the fi rst biobank prostate cancer care in Ireland. Th e funds very lucky. Had I not had the PSA test – who in Ireland to be approved and licensed raised by Movember are helping in knows what the outcome might have been.” by the Data Protection Commissioner. achieving this. Th e charity has been able Over 550 patients have been recruited Pat said he received “tremendous support” to invest in more research than ever before, to the biobank in the last fi ve years. from the Irish Cancer Society, which is why the projects are focused on clear outcomes, he became involved with its support group Th e detection of Prostate Specifi c Antigen from improving survival rates for men MAC, Men Against Cancer – providing (PSA) is a blood test or ‘biomarker’ that is undergoing radiotherapy to understanding support and counselling to men who currently used to test for prostate cancer. and improving the emotional, physical are facing a cancer. From his experience While an increase in PSA level does not and psychological impact of treatments. it was very helpful to talk to someone necessarily mean that a patient has prostate Th e charity is also investing in, and who had been through a similar journey. cancer, it does suggest the possibility that partnering with, Movember’s Global Action they have this disease. However the current When men hear that Pat is cancer-free Plan, which is investing in international work of the PCRC has allowed them to come and living a normal life it gives them priorities for research. up with better potential markers that will comfort. Pat urges men to get themselves All cancer diagnoses are life-changing. allow them to detect the disease earlier and checked every year and if they are Prostate cancer is complicated as men do not with more certainty than currently possible experiencing any symptoms to have always display symptoms and can be faced and if they detect the disease earlier, they them investigated immediately. with a complex range of treatment options. will have a better chance of successfully Th is means that clear information is critical. treating and curing it. Th anks to the eff orts of Ireland’s Mo Bros Program 02 Th e PCRC researchers have already discovered and Mo Sistas, the charity has been able Research: Predicting outcome and published signifi cant results and the next to give more people more support in 2010. for the treatment of prostate cancer step is to bring these new biomarkers (or blood Th e charity’s Helpline, staff ed by specialist test for prostate cancer) into the clinical nurses, and copies of the charity’s award- Irish men have a one-in-nine chance of developing prostate cancer. Prostate cancer setting. To do this the PCRC has established winning publications, were utilised, collaborations with partners in Australia, requested or downloaded, and are widely rates in Ireland are the highest in Europe and amongst the highest in the world Austria and the US and will be submitting used across the health sector, all these services these biomarkers for international validation. are able to reach and provide information and in 2009, 2859 men were diagnosed for people when it is most needed. with prostate cancer in this country. Th e Irish Cancer Society is so privileged As well as sparking thousands of water Th e Prostate Cancer Research to be the Movember partner in Ireland cooler conversations, and the fun of Consortium (PCRC) is a co-ordinated and the 2010 Movember campaign the Gala Partés, Movember’s funding has group of researchers and clinicians from was just ‘mo-tastic’. Th e number of enabled some seriously positive outcomes universities and hospitals in Dublin Irish Mo Bros and their ever supportive and developments for men. whose aim is to improve the diagnosis Mo Sistas just keeps on growing and treatment of prostate cancer. as do their Mo’s and the funds raised. Established in 2004 with funding from Movember is such an incredibly fun movember funds in action the Irish Cancer Society, the PCRC and novel campaign that has captured celebrated fi ve years of collaborative research all of our imaginations in a way we Program 01 into prostate cancer in 2010.Th e PCRC has Survivorship: Patrick McBride – been involved in the training of 33 young never expected. Th ank you Movember Prostate Cancer Survivor dedicated prostate cancer researchers and and all your Mo Bros and Mo Sistas. Pat was diagnosed with prostate cancer doctors and has developed international John McCormack, CEO, in 2003, following a PSA test. He had no collaborations with groups in Europe, Irish Cancer Society symptoms. He was only 49 years of age and Australia, Canada and the USA. had no history of prostate cancer in his family. He was told his cancer was advanced but contained and aft er some consideration he decided to have a radical prostatectomy, even though he was aware of the two main side-eff ects – incontinence and erectile ireland results summary 2010 2009 dysfunction. Seven years on, he is now cancer-free. His bladder function is back to a level that is manageable, while his Participation sexual functions returned to normal within 12 months. Registered Mo Bros and Mo Sistas 12,738 6,568 Number of individual donations 51,601 30,876 In his own words: “It was frightening and for my family it was very diffi cult. My youngest son was only 16 but I was fairly confi dent Funds raised I would survive. My surgery was completed Total funds raised €1,636,680 €1,015,533 successfully without complications. Percentage donated to In fact, I returned to Ireland to see my family men’s health partners /committed to programs 81% 80% within two weeks of my operation. While Average raised per Mo Bro / Mo Sista €128 €155 I did have bladder control issues initially, this returned relatively quickly (within eight Average donation amount €32 €33 weeks). Sexual function took longer to return to ‘normalised’ levels, but the support from Community awareness the hospital and medical staff , and their willingness to try various approaches Movember media hits 457 255 was critical in getting my confi dence back. Total visits to Ireland website 1.03 million 1.79 million Total page views of website 1.41 million 1.83 million
53 Movember offi cially launched in the US in 2007 and, since that time, has continued UNITED to steadily grow with each campaign; last year being the most successful year to date. KEY STATES In 2010 participation grew by 132%; proving HIGHLIGHTS that the US campaign is on track to become one of the key players in the men’s health space in North America. 01 Th e 64,927 American Mo Bros and Mo Sistas 4500 pieces of media coverage raised $US 7.5 million last year, with the net 02 proceeds being split between Movember’s Top media placements include Today Show, US men’s health partners, the Prostate Cancer Wall Street Journal. People Magazine, ESPN Foundation and LIVESTRONG. and Associated Press Th e real heroes are each and every Mo Bro 03 and Mo Sista. Th rough their incredible 18 National Hockey League eff orts, we are helping fund world-class teams participated research and survivorship programs, 04 as well as bringing much needed Th ree high profi le ambassadors came awareness and education to the space. on board – Nick Swisher, George Parros With their support, we are gaining ground and AJ Pierzynski on our goal – to have an everlasting 05 impact on men’s health. Although there Corporate America took more of an active is much more work to be done, we want role with employees at Google, Amazon, to take this time to honor and recognise PepsiCo, Deloitte, Starbucks, General Mills those who are making it all possible. and Microsoft taking part Donny Killian IV, Country Manager, US Campaign men’s health partner information In addition to strong public support, In the US, funds raised during the Movember the media continued to be hugely supportive campaign go initially to the Movember of the campaign, with increased media hits Foundation, which is a registered 501(c)(3) across all mediums. Th e campaign reached not-for-profi t organisation. At the end of a record number of Americans with national each campaign, the net funds are split evenly coverage including Today, CNN, and and donated to Movember’s established ABC News, as well as the Associated Press, men’s health partners: the Prostate Cancer Los Angeles Times, Wall Street Journal, Foundation and LIVESTRONG. and New York Daily News. Th e money is then channelled Th e number of online mentions skyrocketed by Movember’s men’s health partners into from 4,972 the fi rst week of Movember a number of world class and innovative to 36,201 in the fourth week, giving the initiatives, which focus on research, support, campaign an overall reach of 341,775,000 education, and awareness of men’s health through online conversations and page issues, particularly cancers aff ecting men. views. Approximately 17.3% of the global Movember has initiated a growing online population had the opportunity to be international dialogue on the critical exposed to this year’s Movember campaign during the month. men’s health cause, prostate cancer, acting as an invaluable partner to its In addition, social media played an important global research enterprise. Here in the part in Movember’s success, with celebrities US, unrestricted funding from Movember such as Dr. Oz, Alyssa Milano, Kylie Minogue, Pearl Jam, Justin Bieber, Lance Armstrong, is helping the Prostate Cancer Foundation Tommy Lasorda, Nelly Furtado, Pete Carroll accelerate the world’s most promising and Zachary Levi all tweeting their support research, enabling game-changing during the month. projects from whole genome sequencing and the development of innovative therapies. Th ese will help men with advanced prostate cancer live longer, more productive lives than ever before. Dr. Jonathan Simons, CEO and President of the Prostate Cancer Foundation
A. The Fine Lines exhibition A and launch event
54 Program 02 movember funds in action Survivorship Program 01 LIVESTRONG empowers the cancer Research community to address the unmet needs One of the research programs that of cancer survivors through collaboration, Movember is helping to fund through the PCF, knowledge sharing, and partnership. at the University of Michigan, has recently Th ey then develop solutions to address led to the discovery of 25+ diff erent types both the common and unique problems of prostate cancer. Th is discovery hopes survivors are facing. to answer the agonizing question facing men Movember and LIVESTRONG are working with prostate cancer: Does their cancer need together to identify and create programs immediate treatment or can it be monitored? for men that address their specifi c emotional By identifying which type of prostate cancer and practical needs when they are faced a man has, the PCF will soon enable physicians with the agonizing news that they have and clinicians to distinguish between cancer. Th is will be a comprehensive, national aggressive and non-aggressive prostate program with local components that will cancers and prescribe targeted treatments help men navigate the best treatment option, or proactive surveillance for patients. support them through treatment and help Th is same study found that rare their quality of life post treatment. As these rearrangements of a certain gene may be programs are introduced the details will associated with more aggressive prostate be posted on movember.com. cancers and tumor progression. Th is is the fi rst time this type of gene has been found in prostate cancer. We are tremendously grateful for Movember’s support of LIVESTRONG’s Th ese discoveries will eventually help scientists identify potential new drug targets mission to serve those fi ghting and and move us closer to the goal of curing aff ected by cancer. Funds raised by prostate cancer with less over-treatment. Mo Bros and Mo Sistas help us continue to focus on support programs for those Th ese fi ndings bring us one step closer to discovering cures for these diff erent diagnosed with cancer, their families, prostate cancers. Th anks to this, along with friends, loved ones, and the health other research victories, the death rate from care professionals who work with prostate cancer has dropped nearly 40% them. We are proud to be part of the from what was once projected. While this is Movember movement. progress, too many men continue to die from Doug Ulman, CEO and President, prostate cancer; too many families still suff er. LIVESTRONG, and 3-time cancer survivor
united states results summary 2010 2009
Participation Registered Mo Bros and Mo Sistas 64,927 28,223 Number of individual donations 173,343 65,869
Funds raised Total funds raised $7,528,863 $3,236,388 Percentage donated to men’s health partners /committed to programs 83% 80% Average raised per Mo Bro / Mo Sista $116 $115 Average donation amount $43 $49
Community awareness Movember media hits 4,500 445 Total visits to US website 3.69 million 1.55 million Total page views of website 8.32 million 3.74 million
55 Movember’s fourth year in Canada Engaging business communities was key was a phenomenal success; it surpassed all to Canada’s success in 2010. To do this CANADA expectations and came within an inch of the Movember team worked with companies being the highest fundraising country in the across diff erent sectors of business to get world. Nearly 119,000 Mo Bros and Mo Sistas teams registered on movember.com and to took part in 2010, supported by 482,209 compete in a contest to ‘out Mo’ each other. individual donations, raising a staggering Th e Bay Street Challenge (BSC) saw the $22.3 million for Movember’s men’s health fi nancial community on Toronto’s Bay Street partner, Prostate Cancer Canada. get involved in a big way. Th e BSC invited Bay Street businesses to grow great Mo’s, It was a year that saw people and groups raise funds and have a ton of fun while doing from all over Canada take part including it. Teams included representation from NHL players, college campuses nationwide, CIBC, KPMG, Macquarie Canada, Price fi refi ghters, politicians, police, Olympic Waterhouse Cooper and more. Th e 2010 BSC athletes, doctors, banks and more. had over 1,800 participants and raised over Th ey banded together and helped to raise $1.8 Million during the challenge. the profi le of Movember to new heights and take the men’s health message further CIBC became involved in the Movember than ever antipated. With Mo’s across the campaign in 2008. We quickly learned country and blanket coverage on national that a lot of our employees were not and regional media it was hard to miss informed about prostate cancer and Movember in 2010. those who were chose not to talk about it. Movember Canada is following a very Th at has changed through the power similar growth path to the Australian of the moustache and the great support we campaign and looks set to be the country have received from Movember. Movember with the highest participation and fundraising numbers in the coming year. is bringing awareness to men’s health in a very inspired and visible way – Movember Canada’s 2010 campaign saw something CIBC is proud to support. an immense growth in media coverage Ted Nash, Managing Director and Head, with a three-fold increase (6,500 media hits). Strategic Merchant Banking and Corporate Numerous national and local broadcast and print media covered the campaign, and radio Development CIBC DJs embraced the Mo spirit by growing Mo’s, Another major factor in the success of last discussing their journey and men’s health year’s campaign was the Campus Challenge on air on a daily basis. Movember had an which helped to engage over 80 universities overall reach of 341,775,000 through online and 12,325 students. Together these conversations and page views. campus Mo Bros and Mo Sistas raised One of the reasons for this success was over $1.2 million for Movember. the establishment of offi cial local committees 2010 also marked a banner year for Gala led by passionate Mo Bros and Mo Sistas in attendance, with more than 10,000 Mo Bros every major city in Canada. Th ese committees and Mo Sistas attending Movember Gala helped to organise events, facilitate Mo Town Partés across Canada, in Calgary, Victoria, Parties, communicate outcomes, and more. Edmonton, Halifax, Montreal, Toronto and Th e loyal committee members made sure that Vancouver. Th e Gala Partés are Movember’s each region got its fair share of Mo Love and way to get everyone together in major experienced the Movember journey the way regions to say ‘thank you’ for the amazing it was intended. support and it gives Mo Bros and Mo Sistas a chance to celebrate the journey they went on with all their fellow citizens of Movember. It is truly humbling and an inspiration to have seen the way that Canadians pulled together in 2010 to put men’s health and Movember on the national agenda. A Th ese Canadian Mo Bros and Mo Sistas raised critical awareness for a disease that is 90% curable if caught in time. Th e funds raised for prostate cancer are being put to use in research and survivorship programs that are making a diff erence to the lives men across the country. Every Mo makes a diff erence and together they are helping Movember make an everlasting impact on the face of men’s health. Pete Bombaci, Movember Canada Country Manager A. Mo Bros from the Niagara Falls Fire Department B. The NBA gave Movember home court advantage with an offi cial B Movember exhibition game
56 movember funds in action One of the most recent recipients of the Clinician Scientist Award, Dr. Vincent Movember funds are used in three main Fradet, will be investigating drug and dietary KEY ways; Awareness, Research and Survivorship. elements and their role in the progression HIGHLIGHTS In 2010 PCC allocated funds to ground and prevention of prostate cancer. Within breaking research and programs including this investigation, Dr. Fradet will work with bio banks, Pilot Grants, Clinician Scientist a group of patients on a protocol of ‘active Awards, and an international collaborative surveillance’— men who have been diagnosed 01 prostate cancer gene mapping project being with early-stage, low-grade prostate cancer 1,239 Mo Parties were held across led by Canada. Full details of these projects that can be monitored over time to determine Canada in 2010 at universities, pub, offi ces, can be found at movember.com. when treatment is required (if at all) based police stations, and on military bases Th e amount of funds generated by on the progression of the cancer. 02 Movember has enabled PCC to commence Working with a nutritionist, Dr. Fradet Online mentions skyrocketed from development of a comprehensive national will divide the patients into sub-groups and 4,972 the fi rst week of Movember research strategy expanding on the current provide them with one of the commonly to 36,201 in the fourth week. Pilot Grants program and Clinician Scientist used drugs to treat infl ammation of the 03 Awards. Th e development of this strategy prostate, while monitoring changes in their Movember Canada opened will require a complete environment analysis dietary intake of fatty acids. Th is study aims the Toronto Stock Exchange identifying the gaps that exist in the prostate to develop a model for examining the eff ect 04 cancer research community in Canada and, of combining drugs and diet interventions Mo Bros and Mo Sistas from Halifax therefore, where best to invest the Movember on low risk prostate cancer. A better challenged the record for the world’s funds for maximum impact. It is expected understanding of the biological mechanisms largest man made moustache. that PCC’s research strategy will be of drug and dietary interventions on early completed in fall of 2011. Details of the 05 stage disease will enable development complete research program will be posted of methods for personalized prevention Th e NBA gave Movember home court on movember.com. advantage with an offi cial Movember and treatment. exhibition game Th rough this research and the national In addition to an expanded research 06 research program under development, program the Movember funds are enabling Fitness and health legend Hal Johnson Movember and PCC are accelerating the PCC to develop a comprehensive survivor grew back his iconic moustache world’s most promising research, enabling support program that extends on the current game-changing projects from the development Prostate Cancer support groups. Movember 07 of innovative therapies and more eff ective and PCC will work together to identify and Five Mo Bros biked it from Toronto screening tests. Th ese outcomes will help create programs for men that address their to Ottawa Mo’d to the max. men with prostate cancer live longer, emotional and practical needs when they are 08 more productive lives than ever before. faced with the agonising news that they have Th e senior men’s team from Rugby Canada Th e Clinician Scientist Awards currently prostate cancer and to support their quality went on tour with moustaches across funded by Movember through PCC provide of life as a prostate cancer survivor. Th is will their shorts. salary and research support for outstanding be a comprehensive, national program with 09 Clinician Scientists initiating a career as local components that will help navigate the Members of Parliament fl ooded independent investigators/junior faculty best treatment option and aid men all across Parliament House with moustaches in prostate cancer research. Th e awards the country. as ministers grew Mos work to translate research knowledge into improved patient care and health, provide the opportunity for new faculty with men’s health information four or fewer years of service to develop Movember Canada works with Prostate and demonstrate independence in initiating Cancer Canada (PCC) as its offi cial men’s and conducting prostate cancer research. health partner in Canada. It is Canada’s leading organisation devoted to eliminating the threat of prostate cancer. PCC’s mission is to fund the research for the prevention, canada states results summary 2010 2009 treatment and recovery from prostate cancer. Th ey do this by engaging Canadians through awareness, research, education Participation and advocacy. Registered Mo Bros and Mo Sistas 118,927 35,035 Movember funds helps Prostate Cancer Number of individual donations 482,541 144,149 Canada forge ahead in the area of collaborative research which will greatly Funds raised improve and fast track new diagnostic methods and treatment options. Total funds raised $22,266,200 $7,847,725 Additionally, thanks to Movember, Percentage donated to we will be able to grow and better assist men’s health partners /committed to programs 88% 85% our Support Group Network so that those Average raised per Mo Bro / Mo Sista $187 $224 living with prostate cancer have access Average donation amount $46 $54 to the resources they need to ensure they maintain the best quality of life. Community awareness Steve Jones, CEO, Prostate Cancer Canada Movember media hits 6,055 757 Total visits to US website 5.36 million 1.81 million Total page views of website 18.67 million 6.11 million
57 58 59 Adam Garone John Hughes Executive Director and CEO Non-Executive Director CORPORATE Adam was one of the founders of Movember (Joined September 2010) GOVERNANCE and has been CEO since the organisation John brings with him over 35 years was formed. Adam has an extensive corporate banking experience. John was recently background in developing, managing CEO of Macquarie Infrastructure Group Th e Movember Foundation commits to act and marketing emerging web and mobile (MIG) Ltd, Macquarie’s fi rst and largest listed on behalf of the Movember community technologies. Prior to Adam’s corporate Infrastructure fund. Th is role entailed to maximise the impact of their support experience he served for nine years as managing a global road asset portfolio and and the funds they raise. Movember aims to an offi cer in the Australian Army where he representing MIG on Boards across Europe, meet best practice standards of governance was selected to join the special forces. Adam’s USA, Canada and Australia. John is currently in each country in which it operates. military career taught him the art of leadership head of Macquarie’s Principal Equity and intricacies of operations management. Investment Group managing a portfolio Movember’s corporate governance of global assets. framework is available on our website. Adam’s corporate experience and military service has given him the perfect skill set Mark Fewell Th e framework is regularly reviewed Non-Executive Director in line with the standards detailed for his role as CEO of Movember. In 2008 Adam was awarded the Ernst&Young (Joined April 2010) by the Australian Stock Exchange (ASX) Mark Fewell joined the board in April 2010. Corporate Governance Council, to ensure Australian Entrepreneur of Th e Year and in 2009 awarded the Melbourne Business School Mark has broad experience in lifestyle that the corporate governance framework business development, marketing and refl ects best practice and the particular Outstanding Recent Alumnus Award for his role in leading the Movember Foundation. international expansion. He was integrally needs of the charitable sector. Adam holds a Bachelor of Science from involved in launching Boost Mobile the University of New South Wales and in Australia, New Zealand and USA. the board of directors a Masters of Marketing from Melbourne As a founding member of Boost Mobile USA he oversaw signifi cant marketing, Th e Board is accountable to the Movember Business School. communications, and brand business community to ensure that Movember Travis Garone development areas as the business grew maintains the highest standards Non-Executive Director from start up to $2 billion in annual revenues. of performance, corporate governance, With impressive creative talent, 17 years accountability and transparency. Th e board of experience and a founding partner in Previously Mark was a practicing lawyer, is responsible for directing the Foundation his creative agency Travis has contributed with specialties in sports, media, marketing and guiding and monitoring its strategy extensively from the initial Movember idea, and business law. He has also been a sports and business aff airs. the creation of the Movember brand and journalist for over 20 years, and worked on some of the world’s largest events, including Movember’s community includes: creative concepts. Travis is a founding member of Movember. the Olympic Games. Mark received his Th e Mo Bros and Mo Sistas Bachelor of Law degree with Honours from who participate in Movember Andrew Gibbins UTS, Sydney. Th ose individuals and organisations who Non-Executive Director Andrew brings 20 years’ experience in various Dr Colleen Nelson donate and support the Mo Bros and Mo Sistas Non-Executive Director fi elds of private business strategy, operations, (Joined September 2010) Movember’s men’s health partners logistics and property development. Regularly Dr Nelson was appointed to the board at the Movember’s campaign partners introduced in Movember and men’s health end of 2010, and Chair’s Movember’s Global circles as ‘One of the original 30 Mo Bro’s’, Movember staff Scientifi c Committee. She is the Professor and Andrew has been a volunteer Director of Chair, Prostate Cancer Research, Institute of Movember since the board was created in Th is year we welcomed three new directors Health and Biomedical Science, Queensland 2007. Whilst playing a part in making sure the to our Board, John Hughes, Colleen Nelson University of Technology. and Mark Fewell, who each bring a diverse organisation stays true to its vision, Andrew and wide range of experiences. is oft en accused of having a single-minded Dr Nelson established the Australian Prostate motivation to ensure Movember’s long-term Cancer Research Centre-Queensland in 2007, Th e Board now has a total of eight members success – just so he can roll out his banked-up and was a co-founder of the Vancouver and is comprised of fi ve non executive list of Gala Parté costume ideas... Prostate Centre in 1998. She founded and independent directors, one executive director is the Director of the Federal Government and two of the Foundation’s founders. Elaine Farrelly funded Australian-Canadian Prostate In keeping with Movember’s focus on Non-Executive Director Cancer Research Alliance, a global network minimising administrative costs, all Board Elaine has executive level experience of researchers, clinicians, academics, members are unpaid for their directorship. across the telecommunications, media, and scientists who work in prostate cancer. property development, manufacturing and directors not-for-profi t sectors. She is a Chartered Accountant with more than 20 years’ charter and policies Th e following persons are currently experience with international corporations Th e Board works to a Charter and a number directors of Movember and each including KPMG, Optus, ICI (now Orica), of Governance Policies. Th e Board Charter of its subsidiary entities. Fairfax and has experience in the not-for-profi t provides a guiding framework for the Paul Villanti sector. Elaine has managed the establishment corporate governance of the Foundation Chairman of the Movember fi nance function in a part and covers the role of the Board and Paul has successfully led and built time executive capacity, and now continues to the composition and operating principles businesses over the past 20 years across serve on the board as a non-executive member. of the Board. A Directors Code of Conduct the infrastructure, technology, property has also been adopted. and telecommunications sectors. He was appointed Chairman of Movember in 2007 All Directors, individually and as a Board and has overseen Movember’s success are required upon appointment to agree and expansion globally. He has a particular to act in accordance with the Board Charter, interest in leveraging Movember’s role the Code of Conduct and the Policies. as a global funder to accelerate research A copy of the Board Charter is available at: breakthroughs through global collaboration. http://au.movemberfoundation.com/ Paul holds a Bachelor of Laws and Bachelor about-us/corporate-governance/ of Jurisprudence from Monash University.
60 Movember Europe is a private company sub committees marketing committee limited by guarantee in England and Wales Th e Board has formed three subcommittees Th e role of the Marketing Committee is to (company no. 7275694). It is a registered – the Finance and Audit Committee, assist the Board in discharging its obligations charity in England and Wales (charity Corporate Governance and Best Practice with respect to ensuring: no. 1137948) and in Scotland (charity no. Committee, and the Marketing Committee. 01 SC041981). Th e Movember Group Pty Ltd Th e integrity and management as Trustee for the Movember Foundation finance and audit committee of the Movember brand and product is the sole member of Movember Europe. Th e role of the Finance and Audit Committee 02 Movember Canada is a new entity, which is to assist the Board in discharging Overseeing the key elements will run the 2011 campaign for the fi rst time. its obligations with respect to ensuring: of the Movember campaign Prior to this year, all funds were received 01 directly by our benefi ciary partner, P Th e integrity and reliability of information, Th e Marketing Committee was formed in late rostate Cancer Canada. Movember Canada including fi nancial information, prepared 2010 and has reviewed the parameters around is a not-for-profi t corporation (company for use by the Board. which Movember engages with its campaign no. 767531-3) whose sole member is Th e partners and policies around the use of the Movember Group Pty Ltd as Trustee for the 02 Movember marks. Movember Foundation. Movember Canada Th e integrity of the Foundation’s internal is registered charity (charity no. 84821 5604 controls aff ecting the preparation meetings of directors RR0001) under the Canada Corporations and provision of information provided Act of Industry. to the Board and in external reports. Six Board meetings and three strategy days were held in the 2010 fi nancial year. Meetings For the 2010 campaign, funds raised in Th e committee also monitors the of the two subcommittees have been held Australia and the US were received directly eff ectiveness of the external audit function. as shown below. by the Movember entity in those countries, and at the conclusion of each campaign, corporate governance structure the proceeds, aft er deducting costs and and best practice committee a retention for direct Movember program Th e role of the Corporate Governance and movember foundation grants and future campaign costs, Best Practice Committee is to assist the Board Th e Movember Foundation is an Australian are donated to the men’s health partners. in discharging its obligations with respect based not-for-profi t, unincorporated trust, Th e Movember campaign also runs to ensuring: Australian Business Number 48 894 537 905 in Canada, the UK, New Zealand, Ireland, 01 which is run by Th e Movember Group Pty Ltd and South Africa but for the 2010 campaign Th e integrity and management as Trustee (ACN 119 012 243). Th e Movember Movember did not have incorporated entities of the funds raised by Movember Foundation has been granted Deductible Gift in those countries, as such the funds were Recipient status in Australia, and as such all received directly by Movember’s benefi ciary 02 donors are entitled to a tax receipt and a full partners. Movember has agreements with Th e good governance and management tax deduction for their donations. each of these partners who issue tax receipts of Movember Movember Inc (EIN 77-0714052) is a wholly locally and reimburse Movember for agreed 03 owned subsidiary of Th e Movember Group campaign costs. Transparency in respect of Pty Ltd (the Trustee entity for the Movember the distribution of funds Foundation in Australia), and is governed by forideas pty ltd 04 the same Board of Directors. Movember Inc. An additional company, Forideas Best practice in respect of cost of fundraising was established to run the Movember US Pty Limited, is the owner of the Movember Since its formation, the Corporate campaign. Movember Inc is a not-for-profi t intellectual property rights and concept, Governance Committee has reviewed organisation that is exempt from Federal including names, trademarks, logos and a number of areas including men’s health income tax under section 501(c)(3) of the goodwill (“Intellectual Property”). Internal Revenue Code and contributions partner arrangements, contract tendering, Th e Movember Group Pty Ltd has exclusive remuneration and monitoring the Australia to Movember in the US are deductible under section 170 of the Code. rights to use the intellectual property at no Senate review of the not-for-profi t section. cost to the organisation. Movember Group Movember Europe is a new charity, which Pty Ltd pays the legal costs of any associated will run the 2011 campaign in the UK. trademark and intellectual property Prior to this year, all funds were received protection. Th is arrangement allows for directly by our benefi ciary partner in the UK. a streamlined approach to the management and protection of the intellectual property.
the board finance and corp gov ernance and audit commitee best practice commitee Directors Eligible Number Eligible Number Eligible Number to attend attended to attend attended to attend attended
Mr P Villanti 6 6 2 2 3 3 Mr A Garone 6 6 2 2 3 3 Mr T Garone 6 6 – – – – Mr L Slattery 6 6 – – – – Ms E Farrelly 6 6 2 2 – – Mr A Gibbins 6 6 2 1 3 3
61 funds raised funds used FINANCIAL Movember raised $AUS 72.0 million Movember’s focus on minimising its costs, during the 2010 campaign, an increase as well as the economies of scale achieved OVERVIEW of $AUS 27.7 million (62%) over the prior through a global campaign, have resulted year. Th ese additional funds were raised in a global fundraising and administration with an extra investment in fundraising cost to funds raised ratio of 8.0% compared and administration costs of $AUS 1.5 million, with 9.0% last year. Th is ratio is very low or 5% of the additional funds raised; by international fundraising standards – an excellent result achieved through best practice is in the range of 15% – 25%, a tight focus on cost control and effi cient and is refl ective of ongoing eff orts to reduce use of funds spent. costs through the smart use of technology. Th e global fundraising was achieved by Of the funds raised, 88% has been committed 447,808 Mo Bros, Mo Sistas and their donors to programs supporting prostate cancer located in Australia, New Zealand, the US, and male depression initiatives, and of this Canada, the UK and Ireland. On average, 75% was donated to our global men’s health each registrant raised $AUS 161 compared partners. Th e remaining 13% has been with $AUS 173 last year; this slight allocated to Movember Foundation programs decrease is largely due to exchange as shown in the table on the next page. translation eff ects caused by the strength Movember works together with all of our of the Australian dollar. Men’s Health Partners to ensure that all Signifi cant growth was achieved funded programs are supporting a broad range in Canada and the UK this year with the of innovative, world-class programs in line Canadian campaign fi nishing only slightly with our strategic goals. Information about behind Australia. Movember’s programs can be found in each of the country specifi c pages of this report. Aft er costs are taken out and allocations made to programs, a further 4% of funds was retained to cover future campaigns, and to ensure that Movember holds a fi scally responsible level of assets for the long term continuity of the organisation.
% 88% 2% 4
6%
6%
funds raised and registered participants application of funds by country raised internationally
Fund raised Registered Year of fi rst in $AUD1 Participants fundraising Men’s health programs 88% campaign Fundraising 6% Australia 25.6m 129,882 2004 Administration 2% New Zealand 0.7m 9,497 2006 Retained funds 4% UK 15.2m 111,837 2007 Canada 20.9m 118,927 2007 US 7.5m 64,927 2007 Ireland 2.1m 12,738 2008
Total 72.0m 447,808
1 Funds from all sources including Gala ticket sales, sponsorship and interest. 62 Th e following table provides outlook a breakdown of Movember’s allocation of the $AUS 72 million raised from Movember expects its campaign to grow the 2010 Global Campaign. again in 2011, with further increases in the UK, Canadian and US programs in particular. In 2011 we will run our movember use of funds awareness and fund raising campaign in Australia, New Zealand, Canada, the US, Year to Year to Increase Year to the UK, Ireland and South Africa. Th is year April 2011 April 2010 (Decrease) April 2011 we will also run modifi ed versions of the $AUD m $AUD m Percent of campaign in Norway, Denmark, Finland, Funds RaisedBelgium and the Czech Republic. Movember will maintain a strong focus Movember funds 72.0 1 44.3 27.7 on costs across the global organisation, raised globally and will continue to provide centralised shared services to take advantages of global economies of scale; each of the country’s Used for programs as follows in which we work will benefi t from Donated to / retained 53.7 35.8 18.2 75% the resulting lower administration costs. by men’s health partners Movember expects some cost increases this year as we invest in staff , systems Allocated to Movember’s prostate 6.3 – 6.3 9% and other resources to meet the challenges cancer Survivorship program of our expanding international campaign, and Global Action Plan and as we invest further in the management of our programs. Movember’s men’s health 3.7 3.2 0.4 5% awareness and education program As always, we will endeavour to maximise Movember’s contribution to programs and to ensure that high quality outcomes Total program allocation 63.7 39.0 24.9 88% are achieved with our program investment. Percentage allocated to programs 88% 88%
Balance of funds used as follows: Fundraising costs 4.2 2.8 1.3 6% Administration and 1.3 1.1 0.1 2% foreign exchange costs General reserve to run 2.8 1.4 1.4 4% future campaigns
Total other costs 8.3 5.3 2.8
Total funds allocated/used 72.0 44.3 27.7
1 The Movember Group Statement of Comprehensive Income shown on the following pages shows a revenue fi gure of $AUS 38.5 million. The difference between this number and the $AUS 72 million shown above, represents the donations that have been received and retained directly by our Men’s Health Partners in various international locations.
63 SUMMARISED FINANCIAL STATEMENTS FOR THE MOVEMBER GROUP summarised statements of comprehensive income for the period ended 30 april 2011
Consolidated Parent Entity 2011 2010 2011 2010 $AUS $AUS $AUS $AUS revenue
Mo Bro / Mo Sista sponsorship – Australia 31,040,047 24,439,932 23,600,865 21,018,129 Corporate sponsorship 1,007,805 977,279 956,667 977,279 Gala Parté / merchandise 105,318 135,654 75,579 113,497 Management fees for running 5,379,370 3,079,596 5,379,370 3,079,596 other Movember global events Interest and other revenue 963,695 448,986 819,932 392,665 total revenue 38,496,235 29,081,447 30,832,413 25,581,166 expenditure
Donated to Men’s Health partners (20,252,924) (20,373,704) (15,370,000) (18,267,856) Men’s health awareness and education program (3,655,196) (3,247,185) (2,928,883) (2,691,576) Fundraising (4,176,121) (2,883,319) (3,242,211) (2,392,675) Administration (1,000,656) (669,340) (771,583) (527,918) Foreign exchange loss (302,607) (448,869) (134,474) (291,881) funds retained for the year 9,108,731 1,459,030 8,385,262 1,409,260
exchange difference on translation (491,599) 34,304 (27,592) 27,592 of foreign operation total comprehensive income for the year 8,617,132 1,494,334 8,357,670 1,436,852
Note: the consolidated columns include the results for the total Movember Group. The parent entity columns include only the Movember Group Pty Ltd and do not include Movember Inc.
64 SUMMARISED FINANCIAL STATEMENTS FOR THE MOVEMBER GROUP summarised movember group balance sheet as at 30 april 2011
Consolidated Parent Entity 2011 2010 2011 2010 $AUS $AUS $AUS $AUS assets
Current assets Cash and cash equivalents 22,406,339 9,935,661 18,051,140 8,569,268 Trade and other receivables 1,048,097 1,958,581 1,487,787 2,165,396 total current assets 23,454,436 11,894,242 19,538,927 10,734,664
Non-current assets Plant and equipment 73,840 43,446 68,445 39,412 total assets 23,528,276 11,937,688 19,607,372 10,774,076 liabilities
Current liabilities Trade and other payables 11,729,376 8,755,920 8,150,241 7,674,615 net assets 11,798,900 3,181,768 11,457,131 3,099,461 accumulated funds
Reserves Foreign currency translation reserve (457,295) 34,304 – 27,592 Restricted reserve 6,254,760 – 6,254,760 – Funds available for future use 6,001,435 3,147,464 5,202,371 3,071,869 total funds 11,798,900 3,181,768 11,457,131 3,099,461
Note: the consolidated columns include the results for the total Movember Group. The parent entity columns include only the Movember Group Pty Ltd and do not include Movember Inc
65 As stated in Note 1 to the audited fi nancial For further information about report, in the directors’ opinion, the the Movember Foundation, DIRECTOR’S Foundation is not a reporting entity because please contact: DECLARATION there are no users dependent on general Juliette Barnes purpose fi nancial reports. Th ese are special PO Box 292 purpose summary fi nancial statements Prahran Victoria 3181 Australia that have been prepared to meet the fi nancial reporting responsibilities of the directors 1300 GROW MO (1300 4769 66) as set out in the Foundation’s trust deed. www.movember.com Th e summary fi nancial statements have or [email protected] been derived from the audited fi nancial report of Th e Movember Group Pty Ltd as Trustee for the Movember Foundation for the year ended 30 April 2011 in accordance with accounting policies described in Note 1 to the audited fi nancial report. Th e summary fi nancial statements should be read in conjunction with the audited fi nancial report, available upon request at our registered offi ce at 233 Punt Road, Richmond VIC 3121. In the directors’ opinion: (a) Th e summary fi nancial statements: (i) are consistent with the audited fi nancial report of Th e Movember Group Pty Ltd as Trustee for the Movember Foundation for the year ended 30 April 2011; and (ii) presents fairly the association’s fi nancial position as at 30 April 2011 and its performance for the fi nancial year ended on that date. (b) Th ere are reasonable grounds to believe that Th e Foundation will be able to pay its debts as and when they become due and payable. Th is declaration is made in accordance with a resolution of the directors.
Adam Garone Director Melbourne, Australia 1 September 2011
66 Report on the fi nancial report Basis of Accounting and Restriction on Distribution and Use AUDIT Th e accompanying summary fi nancial statements of Th e Movember Group Pty Ltd Without modifying our opinion, REPORT as Trustee of the Movember Foundation, we draw attention to Note 1 to the audited which comprise the summarised balance fi nancial report, which describes the basis sheets as at 30 April 2011, and the summarised of accounting. Th e summary fi nancial Independent auditor’s report statements have been prepared to assist to the members of The Movember statements of comprehensive income for the year then ended, are derived from the the directors of Th e Movember Group Pty Group Pty Ltd as Trustee Ltd as Trustee for Th e Movember for The Movember Foundation audited fi nancial report of Th e Movember Group Pty Ltd as Trustee of the Movember Foundation to meet the fi nancial reporting Foundation for the year ended 30 April 2011. obligations under the trust deed dated We expressed an unmodifi ed auditor’s 9 August 2006, amended 15 December opinion on that fi nancial report in our 2010. As a result, the summary fi nancial auditor’s report dated 1 September 2011. statements may not be suitable for another purpose. Our report is intended solely Th e summary fi nancial statements do for the members of Th e Movember Group not contain all the disclosures required Pty Ltd as Trustee for Th e Movember by accounting policies applied in Foundation and for the unitholders of preparation of the audited fi nancial report Th e Movember Foundation. of Th e Movember Group Pty Ltd as Trustee of the Movember Foundation. Reading Matters relating to the electronic presentation the summary fi nancial statements, therefore of the summary fi nancial statements is not a substitute for reading the audited Th is auditor’s report relates to the summary fi nancial report of Th e Movember Group Pty fi nancial statements of Th e Movember Ltd as Trustee of the Movember Foundation. Group Pty Ltd as Trustee for Th e Movember Foundation for the year ended 30 April 2011 Director’s responsibility for included on Th e Movember Foundation the summary fi nancial statements web site. Th e directors of Th e Movember Th e directors of the trustee are responsible Group Pty Ltd as Trustee for Th e Movember for the preparation of the summary Foundation are responsible for the integrity fi nancial statements on the basis described of Th e Movember Foundation web site. in Note 1 to the audited fi nancial report, We have not been engaged to report on to the extent applicable to the summary the integrity of this web site. Th e auditor’s fi nancial statements. report refers only to the summary fi nancial statements named above. It does not provide Auditor’s responsibility an opinion on any other information which Our responsibility is to express an opinion may have been hyperlinked to/from the on the summary fi nancial statements based summary fi nancial statements. If users of this on our procedures, which were conducted report are concerned with the inherent risks in accordance with Australian Auditing arising from electronic data communications Standard ASA810 Engagements to Report they are advised to refer to the hard copy on Summary Financial Statements. of the audited fi nancial report and/or to the hard copy of the auditor’s report on Auditor’s opinion the summary fi nancial statements to confi rm In our opinion, the summary fi nancial the information included in the summary statements derived from the audited fi nancial statements presented on this fi nancial report of Th e Movember Group Pty web site. Ltd as Trustee of the Movember Foundation for the year ended 30 April 2011 are consistent, in all material respects, with that audited fi nancial report, on the basis described in Note 1 to the audited fi nancial report, to the extent applicable to PricewaterhouseCoopers the summary fi nancial statements.
Manoj Santiago Partner
Sydney 1 September 2011
67 FINANCIAL STATEMENTS FOR MOVEMBER INC. (US SUBSIDIARY)
statement of activities and changes in net assets for the years ended april 30, 2011 and 2010
2011 2010 US$ US$ support and revenue
Contributions received 7,498,600 3,208,672 Gala Parté 5,550 11,450 Merchandise 24,713 9,310 Interest and other revenue 7,078 6,906 total support and revenue 7,535,941 3,236,338 expenses
Program — Men’s health awareness 941,897 597,015 — Donated to benefi ciary partners 5,289,672 2,007,505 Administration 497,714 317,957 Fundraising 488,598 264,669 total expenses 7,217,881 3,177,146
increase in unrestricted net assets 318,060 59,192
Unrestricted Net Assets at the Beginning of Year 78,310 19,118 Unrestricted Net Assets at the End of Year 396,370 78,310
68 FINANCIAL STATEMENTS FOR MOVEMBER INC. (US SUBSIDIARY)
statements of financial position april 30, 2011 and 2010
2011 2010 US$ US$ assets
Current assets Cash and cash equivalents 4,884,355 1,303,403 Related party receivable 7,129 37,225 Prepaid expenses 7,802 150 total currents assets 4,899,286 1,340,778
Property and equipment, net 6,050 3,848 Other assets Deposits 9,600 9,600 total assets 4,914,936 1,354,226
liabilities and net assets
Current liabilities Accounts payable 605 6,067 Accrued expenses 46,745 59,066 Payable to benefi ciary partners 3,967,254 1,003,752 Related party payable 503,962 207,031 total current liabilities 4,518,566 1,275,916
net assets
Unrestricted 396,370 78,310 total liabilities and net assets 4,914,936 1,354,226
69 To The Board of Directors INDEPENDENT Movember, Inc. Venice, California AUDITORS’ We have audited the accompanying fi nancial statements of Movember, Inc. (a not-for- REPORT profi t organization) as of April 30, 2011 and 2010, and for the years then ended, as listed in the foregoing table of contents. Th ese fi nancial statements are the responsibility of Movember, Inc.’s management. Our responsibility is to express an opinion on these fi nancial statements based on our audit. We conducted our audit in accordance with auditing standards generally accepted in the United States of America. Th ose standards require that we plan and perform the audit to obtain reasonable assurance about whether the fi nancial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the fi nancial statements. An audit also includes assessing the accounting principles used and signifi cant estimates made by management, as well as evaluating the overall fi nancial statement presentation. We believe that our audit provides a reasonable basis for our opinion. In our opinion, the fi nancial statements referred to above present fairly, in all material respects, the fi nancial position of Movember, Inc. as of April 30, 2011 and 2010, and the related statements of activities, functional expenses and cash fl ows for the year then ended in conformity with accounting principles generally accepted in the United States of America. June 30, 2011
70 71 HOW WE ROLL BRAND PERSONALITY Th e brand roots remain integral to Movember today; how and why it all began is never forgotten by the Movember crew when making a decision on behalf of the brand. Despite growing to be a global entity, the team knows that the original core values are the backbone to the cause and are what keep Movember relevant and grounded today. We keep it simple, keep it fun, keep it about mates and never stray from what we’re about: real men, growing a real moustache for a real cause: men’s health. Th at’s just the way we roll.
72 73 MOVEMBER CHANGING THE FACE OF MEN’S HEALTH