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Embargoed Until 8:30 Am KST on October 28 ㅇ Embargoed until 8:30 am KST on October 28 Hyundai and SM Entertainment Present ‘The All-New Tucson, Beyond DRIVE’ Innovative Virtual Showcase for Hot New SUV The livestreamed event will use SM Entertainment’s online concert platform ‘Beyond LIVE’ with augmented reality technology and feature a performance by a globally beloved K-Pop artist Hyundai continues to leverage the latest digital presentation technologies to roll out its all-new Tucson SUV The event will be livestreamed at 10 p.m. (KST) on November 1, viewable at the HyundaiWorldwide YouTube channel SEOUL, Oct. 28, 2020 — Hyundai Motor Company announced today it will host an innovative virtual event ‘The All-New Tucson, Beyond DRIVE’, showcasing the recently launched Tucson SUV, one of Hyundai’s best-selling vehicles around the world. Working with SM Entertainment, Korea’s leading entertainment company, the online event will use augmented reality (AR) / extended reality (XR) technology and feature a performance by a globally beloved K-Pop artist using the AR concert platform Beyond LIVE. The event is designed to tell a compelling musical story about the all-new Tucson SUV while providing an immersive, engaging experience for the audience. Through the virtual showcase, Hyundai will highlight the SUV lifestyle and its vision for the new Tucson in a format that reaches highly coveted Millennial and Gen Z consumers who rely on online platforms for news, information, shopping and entertainment. The event will be livestreamed at 10 p.m. (KST) on November 1, viewable at the HyundaiWorldwide YouTube channel. Hyundai continues to leverage the latest digital presentation technologies to roll-out its all-new Hyundai Motor Company 12, Heolleung-ro, Seochogu, T +82 2 3464 2128 www.hyundai.com Seoul, 137-938, Korea Tucson, which launched via global livestream in September. The digital format provides an immersive and engaging way to highlight Tucson’s cutting-edge design, dynamic performance and best-in-class digital capabilities that provide convenience and connectivity for tech-savvy consumers. Available in two different wheelbases, the midsize SUV offers a versatile interior that accommodates various lifestyles. The subtopic of the virtual showcase, ‘Follow your hidden light,’ and the musical story was inspired by the hidden headlamps of the all-new Tucson. The SUV has no visual boundary between its daytime running lights (DRL) and grille, so the parametric jewel headlamps are hidden. When the engine is turned on, these integrated lamps shine their strong presence in the shape of wings. The virtual showcase enables the Tucson to be integrated in an AR-enhanced musical story about an ordinary person, played by KAI of EXO and SuperM, who once dreamed of being an explorer and rediscovers his sense of adventure while travelling in a fantastic space using the all-new Tucson. “Due to the pandemic, digital entertainment content is getting more popular around the world,” said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer of Hyundai Motor Company. “By working with SM Entertainment, Hyundai is leveraging the latest digital technologies to present a uniquely immersive experience befitting the innovative all-new Tucson.” VOD of the virtual showcase will be available on various YouTube channels including HyundaiWorldwide (https://www.youtube.com/HyundaiWorldwide), SMTOWN (https://youtube.com/SMTOWN), EXO (https://www.youtube.com/EXOK), and Hyundai’s Channel Hyundai (available for download from channel.hyundai.com or Samsung Electronics and LG Electronics app stores for smart TV) after the livestreaming on 10 p.m. (KST) November 1 via HyundaiWorldwide YouTube channel. – End – About Hyundai Motor Company Established in 1967, Hyundai Motor Company offers a range of world-class vehicles and mobility services in more than 200 countries. Hyundai Motor sold more than 4.4 million vehicles globally in 2019, and currently employs some 120,000 personnel worldwide. The company is enhancing its product lineup with vehicles designed to help usher in a more sustainable future, while offering innovative solutions to real-world mobility challenges. Through the process Hyundai aims to facilitate ‘Progress for Humanity’ with smart mobility solutions that vitalize connections between people and provide quality time to its customers. More information about Hyundai Motor and its products can be found at: http://worldwide.hyundai.com or http://globalpr.hyundai.com Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader. Hyundai Motor Company 12, Heolleung-ro, Seochogu, T +82 2 3464 2128 www.hyundai.com Seoul, 137-938, Korea Contact: Jin Cha Global PR Team / Hyundai Motor [email protected] +82 2 3464 2128 Hyundai Motor Company 12, Heolleung-ro, Seochogu, T +82 2 3464 2128 www.hyundai.com Seoul, 137-938, Korea .
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