KRON 4 Beats KNTV in Most News Dayparts
Research KRON 4 Makes Huge Gains over Last Year!
Here are some of the areas where KRON 4 has increased since last July:
DMA HH Rtg/Shr July ‘03 Program July ’03 July ’02 % Increase
Weekdays: KRON 4 AM News 6a 1.7/10 1.5/10 +13/flat KRON 4 Morning News 7a 1.7/7 1.3/6 +31%/+17% Dr. Phil 9a 1.7/6 0.9/4 +89%/+50% Pyramid 2-3p 0.9/3 0.5/2 +80%/+50% Judge Joe Brown 3-4p 2.3/8 1.2/4 +92%/+100% Judge Judy 4:30p 4.3/13 3.6/11 +19%/+18% M-F Prime Average 3.8/7 3.1/5 +23%/+40% M-Su Prime Average 3.2/6 2.6/5 +23%/+20% Dr. Phil 8-9p 4.9/9 3.7/7 +32%/+29% KRON 4 News at 9p 4.3/7 3.5/6 +23%/+17% Inside Edition 10p 2.9/5 2.2/4 +32%/+25% Elimidate 12m 2.2/8 1.5/6 +47%/+33% Elimidate 12:30a 1.8/8 1.2/6 +50%/+33% 5th Wheel 1a 1.5/8 0.7/4 +114%/+100%
The story continues on the next page… Source: Nielsen Media Research July ’02 time period averages, July ’03 program averages.
For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research KRON 4 Makes Huge Gains over Last Year!
Here are some of the areas where KRON 4 has increased since last July:
DMA HH Rtg/Shr Jul ‘03 Program July ‘03 July ’02 % Increase
Weekends: KRON 4 News at 9 Sun 9p 2.9/5 1.0/2 +190%/+150% Henry’s Garden Sat 10-10:30a 2.4/8 1.1/4 +118%/+100% Jack Hanna Sat 10:30-11a 1.8/6 0.7/2 +157%/+200% Wild Moments Sat 11-11:30a 1.2/4 1.0/3 +20%/+33% Jack Hanna Sat 11:30a-12n 1.4/5 1.2/4 +17%/+25% Wild Moments Sat 12n-12:30p 1.1/4 1.0/3 +10%/+33% America’s Athlete 1.0/3 0.5/2 +100%/+50% Adventure, Inc. 0.9/3 0.3/1 +200%/+200% Latin Eyes Sun 10a 2.0/6 1.4/5 +43%/+20% Rebecca’s Garden 1.2/4 0.3/1 +300%/+300% B. Smith 1.1/3 0.4/1 +175%/+200% Bay Café 0.8/2 0.7/2 +14%/flat Bay Area Backroads Sat 5:30p 2.3/6 2.2/6 +5%/flat Bay Area Backroads Sun 5:30p 3.1/8 2.1/5 +48%/+60% Hot Ticket 2.5/6 1.4/4 +79%/+50% KRON 4 Prime Movie 2.2/4 1.6/3 +38%/+33% X-Files Sat 10p 1.9/4 1.3/3 +46%/+33% X-Files Sun 8p 1.9/3 1.8/3 +6%/flat She Spies 1.4/3 1.3/2 +8%/+50% Bay Area Backroads Sun11:30p 1.7/5 1.4/5 +21%/flat 5th Wheel Sun 12:30a 1.0/4 0.9/4 +11%/flat Sign-on/Sign-off 1.9/6 1.7/5 +12%/+20%
Source: Nielsen Media Research July ’02 time period averages, July ’03 program averages.
For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research KRON 4 Morning News Makes Huge Gains Over Last Year!
• KRON 4 Morning News (7-9am) earned a 1.7 HH rating with a 7 share.
• KRON 4 Morning News held its 7 HH share share from May ’03
• Year-to-year, KRON 4 Morning News increased 31% in rating and 17% in share.
• KRON 4 Morning News had the largest percent gain in rating than any other program in the 7-9am time period.
2.2 2 1.7 1.8 1.6 1.3 1.4 1.2 1 0.8 0.6 0.4 0.2 0 J J u u ly ly
'0 '0 2 3 Source: Nielsen Media Research, Program Averages July ’02, July ’03..
For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research Book After Book, KRON 4 Morning News Beats KPIX in the Early Morning
HH Rating KRON KPIX 6-9am 6-9am July ’03 1.7 1.1 May ’03 1.8 1.5 Feb ’03 1.6 1.1 Jan ’03 1.6 1.1 Nov ’02 1.5 1.0 Oct ’02 1.4 1.1 Jul ’02 1.4 1.0 May ’02 1.5 1.2
Source: Nielsen Media Research, Program Averages May 2002 – July 2003.
For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research
KRON 4 Scores 3 out of the top 5 Programs in Early Fringe
M-F program averages July ‘03 HH Rtg
KRON Judge Judy (4:30p) 4.3 KGO Oprah 3.7 KRON KRON 4 News at 4 3.4 KTVU People’s Court 3.1 KRON Judge Joe (3:30p) 2.7 KNTV Days of Our Lives 2.3 KPIX Millionaire 2.3 KRON Judge Joe (3p) 2.0 KPIX Eyewitness News at 4:30p 1.6 KPIX Good Day Live 1.4 KTVU Montel 1.2 KGO Wayne Brady 1.1 KTVU John Edward 1.1 KNTV John Walsh 1.1 KBWB Maury 0.8 KBHK 3rd Rock 0.6 KBHK Jenny Jones 0.6 KBHK Hughleys 0.6 KBHK Steve Harvey 0.6 KBHK Sabrina 0.5
Source: Nielsen Media Research, July ‘03 M-F 3-6pm program averages.
For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research
KRON’s Early Fringe is up or stable
DMA HH Rtg/Shr KRON July ’03 July ‘02 % Change
Judge Joe 3-4pm 2.3/8 1.2/4 +92%/+100%
KRON 4 News @ 4pm 3.4/11 3.5/11 -3%/flat
Judge Judy 4:30pm 4.3/13 3.6/11 +19%/+18%
While KNTV, KGO and KTVU suffer losses
DMA HH Rtg/Shr July ’03 July ‘02 % Change
KNTV Days of Our Lives 2.3/8 2.9/10 -21%/-20% John Walsh 1.1/3 2.1/6 -48%/-50%
KGO Wayne Brady 1.1/4 2.2/7 -50%/-43% Oprah 3.7/11 4.0/12 -8%/-8%
KTVU John Edward 1.1/4 1.4/5 -21%/-20%
Source: Nielsen Media Research, July ’02 time period, July ‘03 M-F program averages.
For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research
KRON 4’s News at 5pm is a solid #2, beating both KPIX and KNTV
July ‘03 HH M-F 5-6pm News averages Rtg Share
KGO ABC7 News 5p 4.1 11
KRON KRON 4 News at 5p 3.8 10
KRON KRON 4 News at 5:30p 3.0 7
KPIX CH5 Eyewitness News 5p 2.6 7
KNTV NBC11 News at 5 2.0 5
KGO’s Losses are KRON’s Gains: KRON is now only 0.3 rating/1 share point from 1st Place
DMA HH Rtg/Shr July ’03 July ‘02 % Change KRON KRON 4 News at 5 3.8/10 3.8/10 flat
KGO ABC7 News at 5pm 4.1/11 5.0/13 -18%/-15%
Source: Nielsen Media Research July ’02, July ‘03 M-F news program averages.
For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research
“ET” beats all of KTVU, KPIX, KBHK, KBWB and KNTV in Access
July ‘03 M-F 6-8pm Program averages HH Rating KRON ET 4.4 KTVU Friends (7p) 4.2 KTVU Friends (6:30p) 3.9 KTVU Seinfeld 3.5 KBHK Simpson’s (7:30p) 2.6 KNTV Extra 2.6 KPIX Hollywood Squares 2.5 KBHK Raymond (7p) 2.4 KNTV Access Hollywood 2.3 KBHK Raymond (6:30p) 2.1 KPIX Evening Magazine 2.0 KBHK Will & Grace (6p) 1.0 KBWB King of the Hill (7p) 0.9 KBWB King of the Hill (6:30p) 0.8 KBWB Dharma & Greg (7:30p) 0.8 KBWB Dharma & Greg (6p) 0.6
Fast Fact: • They may be similar shows airing in the same time period, but in ratings they’re not even close. ET crushes Access Hollywood by 2.1 rating points.
Source: Nielsen Media Research July 2003. M-F 6-8pm program averages. For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research Year-to-Year, KRON 4 has shown the most growth in Primetime
Monday - Sunday July ‘03 July ‘02 % Difference Rtg Shr Rtg Shr Rtg Shr KRON 3.2 6 2.6 5 +23% +20% KPIX 5.4 10 5.3 10 +2% +11% KGO 3.1 6 4.0 7 -23% -14% KTVU 4.2 8 4.7 8 -11% 0% KNTV 5.0 9 4.3 8 +16% +13% KBWB 1.1 2 1.2 2 -8% 0% KBHK 1.4 2 1.7 3 -18% -33% Primetime: KRON, KGO, KNTV, KPIX M-Sa 8-11p, Sun 7-11p KBHK, KTVU, KBWB M-Sa 8-10p, Sun 7-10p
Monday - Friday July ‘03 July ‘02 % Difference Rtg Shr Rtg Shr Rtg Shr KRON 3.8 7 3.1 5 +23% +40% KPIX 5.4 9 5.5 10 -2% -10% KGO 3.6 6 4.1 7 -12% -14% KTVU 4.5 8 4.8 8 -6% 0% KNTV 5.3 9 4.5 8 +18% +13% KBWB 1.2 2 1.4 2 -14% 0% KBHK 1.5 2 1.8 3 -17% -33% Primetime: KRON, KGO, KNTV, KPIX MF 8-11p KBHK, KTVU, KBWB MF 8-10pm
For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research KRON’s Prime Programming Beats KGO/ABC!
Going head to head against ABC Network programming on KGO, KRON’s primetime finished the July sweep the clear winner!
Monday – Sunday M-Sa 8-11p + M-Su 7-11p July ‘03 July ‘02 % Difference Rtg Shr Rtg Shr Rtg Shr KRON 3.2 6 2.6 5 +23% +20% KGO 3.1 6 4.0 7 -23% -14%
Monday – Friday 8-11pm July ‘03 July ‘02 % Difference Rtg Shr Rtg Shr Rtg Shr KRON 3.8 7 3.1 5 +23% +40% KGO 3.6 6 4.1 7 -12% -14%
For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research
Dr. Phil Beats These Regularly Scheduled Network Prime Programs
HH Rtg HH KRON Dr. Phil 4.9 Rtg KPIX Big Brother/Wed 4.9 KTVU Cops 2 4.1 KNTV Fear Factor 4.9 KTVU Malcolm in Middle 4.0 KTVU Paradise 4.8 KGO Whose Line 9:30 3.9 KPIX Becker 4.7 KTVU Cops 3.9 KTVU Simpsons 4.7 KPIX Hack 3.8 KNTV Dateline Tues 4.7 KGO Life with Bonnie 3.8 KGO Accord. Jim 4.5 KTVU American Juniors 3.8 KGO ABC Thur. Movie 4.4 KNTV Dog Eat Dog 3.8 KNTV Dateline Sun. 4.4 KGO Less Than Perfect 3.7 KPIX Big Brother/Fri 4.3 KPIX Judging Amy 3.6 KNTV Dateline Fri. 4.3 KTVU Banzai 3.6 KNTV Last Comic 4.3 KPIX 48 Hours Sat 3.5 KGO Primetime Thurs 4.2 KGO Whose Line 9pm 3.5 KTVU Amer. Most Wanted 4.2 KGO 8 Simple Rules 3.5 KNTV ER 4.2 KGO NYPD Blue 3.4 KPIX 48 Hours Fri 4.1 KBHK WWE Smackdown 3.4 KPIX Still Standing 4.1 KPIX District 3.3 KGO Amer. Video 3.2
Fast Facts: • Year-to-year, Dr. Phil gained a full rating point, going from a 3.7 HH rtg to a 4.9.
For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research
KRON 4 News at 9pm Shows Growth Year to Year
Year-to-Year, KRON 4 News at 9pm has shown strong growth +23%
3.5 4.3
July '02 July '03
KRON 4 News at 9pm is competitive with other Late News in the market.
Monday – Friday News HH Rating KRON KRON4 News at 9pm 4.3 KNTV NBC11 News at 11pm 4.4 KGO ABC7 News at 11pm 3.8 KPIX Ch5 Eyewitness 11pm 3.4 KTVU 10 O'clock News 10pm 6.4
For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research
KRON 4 News at 9pm and 11pm Form a Powerful Duo in Late News
With minimal audience duplication, KRON’s 9pm and 11pm newscasts are a great way to maximize your Late News reach. Monday - Friday HH Rtg KRON KRON 4 News at 9p & 11p 7.0 KTVU 10 O’clock News 6.3 KNTV NBC11 News Bay – 11pm 4.7 KGO ABC7 News at 11pm 3.9 KPIX CH5 Eyewitness News - 11pm 4.0
Fast Fact: • KRON 4 News at 11pm earned a 2.8 HH Rtg, good for an increase of 22% over May ’02.
• On an average night: - KRON 4’s Late News Combo reaches 37% of the Late News market. - 22% of the Late News viewing households in the market only watch KRON 4 News at 9pm or 11pm.
Source: Nielsen, Meter Only-Only-Both Study Monday – Friday Avg, 3/10/03 – 3/14/03
For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research
KRON 4 is #1 in Weekend AM News HH Rtg KRON KRON 4 News Saturday 2.9 KRON KRON 4 News Sunday 2.6 KNTV NBC11 News Saturday 2.1 KNTV NBC11 News Sunday 1.7 KPIX Ch. 5 Eyewitness News Sat 2.0 KPIX Ch. 5 Eyewitness News Sun 2.4 KGO ABC7 News Sun 9am 1.6 KGO ABC7 News Sun 7am 0.8
KRON 4’s Weekend PM News beats most other newscasts HH Rtg KRON KRON 4 News Sat/Sun 5pm 2.9 KGO ABC7 News Sat/Sun 6pm 2.6 KNTV NBC11 News Sat/Sun 5pm 2.2 KNTV NBC11 News Sat/Sun 6pm 2.7 KPIX CBS 5 News Sat/Sun 5:30pm 1.9 KPIX CBS 5 News Sat/Sun 6:30pm 4.0 KTVU KTVU Ch. 2 News Sat 6pm 1.6 KTVU KTVU Ch. 2 News Sun 5pm 2.2
For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research
KRON 4 beats KNTV in most news dayparts
July ‘03 HH Rtg Midday KRON KRON 4 Midday 1.5 KNTV NBC11 News Today 1.4
Early News KRON KRON 4 News at 4pm 3.4 KRON KRON 4 News at 5pm 3.8 KRON KRON 4 News at 5:30pm 3.0 KRON KRON 4 News at 6pm 2.8 KNTV NBC11 News at 6pm 2.6 KNTV NBC11 News at 5pm 2.0
Weekend AM KRON KRON 4 News Sat AM 2.9 KNTV NBC11 News Sat 2.1
KRON KRON 4 News Sun AM 2.6 KNTV NBC11 News Sun 1.7
Weekend PM KRON KRON 4 News at 5pm Sat/Sun 2.9 KNTV NBC11 News at 5pm Sat/Sun 2.2 KNTV NBC11 News at 6pm Sat/Sun 2.7
For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc.