Research KRON 4 Makes Huge Gains over Last Year! Here are some of the areas where KRON 4 has increased since last July: DMA HH Rtg/Shr July ‘03 Program July ’03 July ’02 % Increase Weekdays: KRON 4 AM News 6a 1.7/10 1.5/10 +13/flat KRON 4 Morning News 7a 1.7/7 1.3/6 +31%/+17% Dr. Phil 9a 1.7/6 0.9/4 +89%/+50% Pyramid 2-3p 0.9/3 0.5/2 +80%/+50% Judge Joe Brown 3-4p 2.3/8 1.2/4 +92%/+100% Judge Judy 4:30p 4.3/13 3.6/11 +19%/+18% M-F Prime Average 3.8/7 3.1/5 +23%/+40% M-Su Prime Average 3.2/6 2.6/5 +23%/+20% Dr. Phil 8-9p 4.9/9 3.7/7 +32%/+29% KRON 4 News at 9p 4.3/7 3.5/6 +23%/+17% Inside Edition 10p 2.9/5 2.2/4 +32%/+25% Elimidate 12m 2.2/8 1.5/6 +47%/+33% Elimidate 12:30a 1.8/8 1.2/6 +50%/+33% 5th Wheel 1a 1.5/8 0.7/4 +114%/+100% The story continues on the next page… Source: Nielsen Media Research July ’02 time period averages, July ’03 program averages. For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research KRON 4 Makes Huge Gains over Last Year! Here are some of the areas where KRON 4 has increased since last July: DMA HH Rtg/Shr Jul ‘03 Program July ‘03 July ’02 % Increase Weekends: KRON 4 News at 9 Sun 9p 2.9/5 1.0/2 +190%/+150% Henry’s Garden Sat 10-10:30a 2.4/8 1.1/4 +118%/+100% Jack Hanna Sat 10:30-11a 1.8/6 0.7/2 +157%/+200% Wild Moments Sat 11-11:30a 1.2/4 1.0/3 +20%/+33% Jack Hanna Sat 11:30a-12n 1.4/5 1.2/4 +17%/+25% Wild Moments Sat 12n-12:30p 1.1/4 1.0/3 +10%/+33% America’s Athlete 1.0/3 0.5/2 +100%/+50% Adventure, Inc. 0.9/3 0.3/1 +200%/+200% Latin Eyes Sun 10a 2.0/6 1.4/5 +43%/+20% Rebecca’s Garden 1.2/4 0.3/1 +300%/+300% B. Smith 1.1/3 0.4/1 +175%/+200% Bay Café 0.8/2 0.7/2 +14%/flat Bay Area Backroads Sat 5:30p 2.3/6 2.2/6 +5%/flat Bay Area Backroads Sun 5:30p 3.1/8 2.1/5 +48%/+60% Hot Ticket 2.5/6 1.4/4 +79%/+50% KRON 4 Prime Movie 2.2/4 1.6/3 +38%/+33% X-Files Sat 10p 1.9/4 1.3/3 +46%/+33% X-Files Sun 8p 1.9/3 1.8/3 +6%/flat She Spies 1.4/3 1.3/2 +8%/+50% Bay Area Backroads Sun11:30p 1.7/5 1.4/5 +21%/flat 5th Wheel Sun 12:30a 1.0/4 0.9/4 +11%/flat Sign-on/Sign-off 1.9/6 1.7/5 +12%/+20% Source: Nielsen Media Research July ’02 time period averages, July ’03 program averages. For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research KRON 4 Morning News Makes Huge Gains Over Last Year! • KRON 4 Morning News (7-9am) earned a 1.7 HH rating with a 7 share. • KRON 4 Morning News held its 7 HH share share from May ’03 • Year-to-year, KRON 4 Morning News increased 31% in rating and 17% in share. • KRON 4 Morning News had the largest percent gain in rating than any other program in the 7-9am time period. 2.2 2 1.7 1.8 1.6 1.3 1.4 1.2 1 0.8 0.6 0.4 0.2 0 J J u u ly ly '0 '0 2 3 Source: Nielsen Media Research, Program Averages July ’02, July ’03.. For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research Book After Book, KRON 4 Morning News Beats KPIX in the Early Morning HH Rating KRON KPIX 6-9am 6-9am July ’03 1.7 1.1 May ’03 1.8 1.5 Feb ’03 1.6 1.1 Jan ’03 1.6 1.1 Nov ’02 1.5 1.0 Oct ’02 1.4 1.1 Jul ’02 1.4 1.0 May ’02 1.5 1.2 Source: Nielsen Media Research, Program Averages May 2002 – July 2003. For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research KRON 4 Scores 3 out of the top 5 Programs in Early Fringe M-F program averages July ‘03 HH Rtg KRON Judge Judy (4:30p) 4.3 KGO Oprah 3.7 KRON KRON 4 News at 4 3.4 KTVU People’s Court 3.1 KRON Judge Joe (3:30p) 2.7 KNTV Days of Our Lives 2.3 KPIX Millionaire 2.3 KRON Judge Joe (3p) 2.0 KPIX Eyewitness News at 4:30p 1.6 KPIX Good Day Live 1.4 KTVU Montel 1.2 KGO Wayne Brady 1.1 KTVU John Edward 1.1 KNTV John Walsh 1.1 KBWB Maury 0.8 KBHK 3rd Rock 0.6 KBHK Jenny Jones 0.6 KBHK Hughleys 0.6 KBHK Steve Harvey 0.6 KBHK Sabrina 0.5 Source: Nielsen Media Research, July ‘03 M-F 3-6pm program averages. For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research KRON’s Early Fringe is up or stable DMA HH Rtg/Shr KRON July ’03 July ‘02 % Change Judge Joe 3-4pm 2.3/8 1.2/4 +92%/+100% KRON 4 News @ 4pm 3.4/11 3.5/11 -3%/flat Judge Judy 4:30pm 4.3/13 3.6/11 +19%/+18% While KNTV, KGO and KTVU suffer losses DMA HH Rtg/Shr July ’03 July ‘02 % Change KNTV Days of Our Lives 2.3/8 2.9/10 -21%/-20% John Walsh 1.1/3 2.1/6 -48%/-50% KGO Wayne Brady 1.1/4 2.2/7 -50%/-43% Oprah 3.7/11 4.0/12 -8%/-8% KTVU John Edward 1.1/4 1.4/5 -21%/-20% Source: Nielsen Media Research, July ’02 time period, July ‘03 M-F program averages. For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research KRON 4’s News at 5pm is a solid #2, beating both KPIX and KNTV July ‘03 HH M-F 5-6pm News averages Rtg Share KGO ABC7 News 5p 4.1 11 KRON KRON 4 News at 5p 3.8 10 KRON KRON 4 News at 5:30p 3.0 7 KPIX CH5 Eyewitness News 5p 2.6 7 KNTV NBC11 News at 5 2.0 5 KGO’s Losses are KRON’s Gains: KRON is now only 0.3 rating/1 share point from 1st Place DMA HH Rtg/Shr July ’03 July ‘02 % Change KRON KRON 4 News at 5 3.8/10 3.8/10 flat KGO ABC7 News at 5pm 4.1/11 5.0/13 -18%/-15% Source: Nielsen Media Research July ’02, July ‘03 M-F news program averages. For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research “ET” beats all of KTVU, KPIX, KBHK, KBWB and KNTV in Access July ‘03 M-F 6-8pm Program averages HH Rating KRON ET 4.4 KTVU Friends (7p) 4.2 KTVU Friends (6:30p) 3.9 KTVU Seinfeld 3.5 KBHK Simpson’s (7:30p) 2.6 KNTV Extra 2.6 KPIX Hollywood Squares 2.5 KBHK Raymond (7p) 2.4 KNTV Access Hollywood 2.3 KBHK Raymond (6:30p) 2.1 KPIX Evening Magazine 2.0 KBHK Will & Grace (6p) 1.0 KBWB King of the Hill (7p) 0.9 KBWB King of the Hill (6:30p) 0.8 KBWB Dharma & Greg (7:30p) 0.8 KBWB Dharma & Greg (6p) 0.6 Fast Fact: • They may be similar shows airing in the same time period, but in ratings they’re not even close. ET crushes Access Hollywood by 2.1 rating points. Source: Nielsen Media Research July 2003. M-F 6-8pm program averages. For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc. Research Year-to-Year, KRON 4 has shown the most growth in Primetime Monday - Sunday July ‘03 July ‘02 % Difference Rtg Shr Rtg Shr Rtg Shr KRON 3.2 6 2.6 5 +23% +20% KPIX 5.4 10 5.3 10 +2% +11% KGO 3.1 6 4.0 7 -23% -14% KTVU 4.2 8 4.7 8 -11% 0% KNTV 5.0 9 4.3 8 +16% +13% KBWB 1.1 2 1.2 2 -8% 0% KBHK 1.4 2 1.7 3 -18% -33% Primetime: KRON, KGO, KNTV, KPIX M-Sa 8-11p, Sun 7-11p KBHK, KTVU, KBWB M-Sa 8-10p, Sun 7-10p Monday - Friday July ‘03 July ‘02 % Difference Rtg Shr Rtg Shr Rtg Shr KRON 3.8 7 3.1 5 +23% +40% KPIX 5.4 9 5.5 10 -2% -10% KGO 3.6 6 4.1 7 -12% -14% KTVU 4.5 8 4.8 8 -6% 0% KNTV 5.3 9 4.5 8 +18% +13% KBWB 1.2 2 1.4 2 -14% 0% KBHK 1.5 2 1.8 3 -17% -33% Primetime: KRON, KGO, KNTV, KPIX MF 8-11p KBHK, KTVU, KBWB MF 8-10pm For more information, call KRON 4 Sales at (415) 561-8601 Represented Nationally by Adam Young, Inc.