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Rigo Chacon - KGO / KNTV emotional about that comment than they will ever realize,” says Chacon, who received the Governors’ Award in 2003. “I’ve always taken pride in meeting young people who tell me they stayed in school and went on to college because they saw me on televi- sion.” One of those college graduates is Damian Trujillo, a reporter at KNTV/NBC Bay Area for more than a decade. Class of ‘97 “I met Rigo when he spoke at my San Jose State journalism class,” Trujillo says. “He gave me his business card, and a handshake. I kept his business Silver Circle Profile By: Kevin Wing card, and never let go of the handshake. Rigo is now my compadre — a man of great class. He set the bar high for every Bay Area reporter, a bar that’s still In the San Francisco Bay area, and particularly there today, even with all the changes to our indus- in San Jose and the South Bay, one can confidently try.” say that Rigo Chacon has touched many lives. He The three-time Emmy® Award winner is best has inspired and mentored countless students and known for his association with KGO-TV, but it wasn’t colleagues over his 32-plus years as a popular and his first TV job. Chacon’s first tour of duty was for respected television reporter. KNTV. He was hired by KNTV’s then-news director, Those who know Chacon best might say these Fred LaCosse, and worked there from 1971 to claims are an understatement. But, the always 1974. The opportunity to be a reporter at KNTV modest and humble Chacon — who spent nearly 30 came at a time when station management wanted years as KGO-TV’s South Bay Bureau chief — would to reach out to represent minorities on its news- be the first to discount these claims. No matter how casts. one sees it, there appears to exist a Rigo Chacon Back then the broadcasting industry hadn’t edition of “Six Degrees of Separation” from San Jose traditionally hired minorities. As a result, young to his native Janos, Chihuahua, Mexico. people of color didn’t study broadcast communica- Throughout most of his adult life, Chacon has tions. So, KNTV had a difficult time finding candi- been a magnet, through his work as a Bay Area TV dates. reporter — first, for KNTV, and then later for nearly Undaunted, KNTV began searching for talent in three decades at KGO-TV — as well as through his the greater San Jose area. Chacon, by then in his commitment to community service, especially in the mid-20s, was already making a name for himself with Santa Clara Valley. Chacon remains an inspiration to his involvement in community affairs since attending many of his television colleagues, who have always San Jose High School, where he served as student looked up to him, hoping to meet the high standards body president. Several individuals who knew he set forth every day in his work. Honors and Chacon, such as then-San Jose Mayor Norman accolades from the Bay Area community — too Mineta and United Farm Workers leader Cesar numerous to include — prove how much the always- Chavez, suggested his name to KNTV. LaCosse trustworthy “favorite son” of San Jose is revered immediately hired Chacon, becoming the Bay Area’s and called upon when needed. Many years ago, first Mexican-American TV reporter. even a South Bay murder suspect, wanting to turn “We met over lunch. I quickly discovered this himself in to authorities but fearful of doing so, young man’s attributes,” LaCosse recalls. “He was called on Chacon to accompany him because of his intelligent. He was articulate in both Spanish and trust in the veteran newsman. English. He was handsome. All Hispanic viewers Chacon, who was inducted into the Silver Circle could easily identify with him.” in 1997, has indeed touched many lives, including “I didn’t see myself as a minority reporter,” this writer’s. When I was a 16-year-old working the Chacon recalls. “I was a reporter who happened to drive-through window at a Jack-in-the-Box in Fre- have access to populations that had been thereto- mont, Chacon drove through one evening on his way fore ignored.” Since then, many fellow journalists home from a live shot. I told him of my TV news have credited Chacon for paving the way for them. aspirations and still remember what he said: “Go for Chacon’s hiring at KNTV was a smart move for your dream, and don’t give up.” Little did I realize the station. During his three years there, Chacon then that one day I’d work side-by-side with Chacon was the recipient of his and the station’s first at KGO-TV’s South Bay Bureau. Emmy® Award, also becoming the nation’s first “When younger people tell me they consider me Mexican-American journalist to receive one. as their mentor, I’m honored and, perhaps, more continued on page 7 Off Camera, April 2009, page 6 Rigo 2008 Lucy & Rigo Chacon Governors’ result of his mom taking a morning sickness medica- Award tion during her pregnancy,” Chacon says. “Marco continued from page 6 had a brilliant mind and a beautiful heart. I think of In addition to reporting, Chacon also anchored a him often. Years later, Marco was killed by a drunk Spanish-language newscast every Saturday night driver. When I found out that he died, I was at the for two years. “I was proud of the newscast, be- bureau and I had to stop what I was doing to take a cause it provided a service that wasn’t being pro- walk around the block. Marco had such an impact on vided by any other Bay Area station,” he says. me.” During that time, Chacon received offers for Chacon says he covered hundreds of exciting reporting jobs from Los Angeles’ KNBC and KTLA, but assignments during his three decades at KGO-TV. he remained at KNTV because he didn’t feel he was Among them: “The ’89 quake, the Lexington Hills ready for such a big jump. KRON wooed Chacon as fire, and the Monica Rios story,” he recalls. “Her well, but he lost out to Bob Jimenez. “I never lost parents were divorced, and one of them kidnapped to a better man,” Chacon says of the longtime KRON her. She wasn’t returned until six years later.” anchor and reporter. Chacon’s coverage led to parental child stealing After Chacon won his and KNTV’s first Emmy® legislation in California. Award for his documentary on the widow of Pancho During his career, four murder suspects surren- Villa, the Mexican Revolutionary General, KGO-TV dered to Chacon. One, Ricky Flores, surrendered to took notice. Then-station General Manager Russ him and KGO-TV cameraman Clyde Powell in Coughlan offered the former migrant farm-working Mexico. “He was wanted for murdering his girlfriend child a reporting job. In the summer of 1974, Chacon and for seriously wounding a Santa Clara County went to work for KGO-TV. Sheriff’s deputy,” Chacon recalls. “He had been on Chacon remembers, “The Reporters were very the run for a year. We brought him back to Santa sincere in their welcome: Valerie Coleman, Don Clara County to face charges.” Flores’ family felt Sanchez, David Louie, Evan White, Ed Leslie, comfortable telling Chacon where he could meet Dwight Casimere, Rick Davis, Steve Davis and their son in Mexico. “They wanted assurances,” he Jim Vargas; (Fred) Van (Amburg), Jerry says, “that I wouldn’t contact law enforcement, (Jensen) and Pete (Giddings) were very support- because they thought Ricky might get hurt or killed. ive.” At the time, he was the object of the biggest Although Chacon was based originally at KGO- manhunt in Santa Clara County history.” TV’s studios in San Francisco, it was a series of In late 2003, Chacon decided it was time to turn South Bay stories that prompted him to suggest to in his microphone. “Working for Channel 7 was management to open a South Bay Bureau. “I kept professionally the greatest experience of my life,” he generating stories out of Santa Clara County, and says. “The support I received from Channel 7 was eventually, the station started up the South Bay unparalleled. In the end, however, too many ele- Bureau,” Chacon says. “The bureau was so well- ments combined to the point where my job ended up received that other stations soon followed suit.” owning much of my personal life.” Chacon says the South Bay Bureau proved to Chacon adds he doesn’t miss being on television, KGO-TV management, and to viewers, that Santa but he misses working in it. “So much of that work Clara County deserved a full-fledged news bureau. entailed having the camaraderie with friends at KGO “We were right,” he says. “We started the bureau and the other stations.” right at the beginning of the Silicon Valley explosion. Chacon is president and executive director of It was already evident that Silicon Valley was about Abrazos and Books, a charitable organization he to burst onto the scene.” established. Since 1990, Abrazos has provided more One story that always comes to mind for Chacon than $600,000 in college scholarships to 334 gradu- was Marco Cordova, a March of Dimes poster child ating Santa Clara County high school seniors. The in the late 1970s. “Marco was severely disabled, a continued on page 8 Off Camera, April 2009, page 7 Rigo Chacon Pete Giddings, Lynn R Friedman, Rigo Chacon continued from page 7 scholarships are awarded during a gala event each summer.

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