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PT Pelni's Operational Performance As a Livestock Ship Operator DOI ISSN 2355-4721 PT Pelni's Operational Performance as a Livestock Ship Operator DOI: http://dx.doi.org/10.25292/j.mtl.v6i3.342 PT Pelni's Operational Performance as a Livestock Ship Operator Dignawan Yuwono a,1, Sri Untung b,2 Francis Tantri c,2 a,b,c Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia 1* [email protected], 2 [email protected], 3 [email protected] *corresponding e-mail This is an open access article under the terms of the CC-BY-NC license ABSTRA CT Research aims to determine the achievement of operational performance of ships in aspects of marketing, operations, and finance in the Livestock Transport and Distribution Program. It started from the achievement of the number of livestock, the fulfillment of proper ship facilities, and the achievement of efficient financial value. This research was conducted at PT Pelni (Persero) using descriptive qualitative methods. Data were collected from interviews with 26 related people, observations, documentation, and Focus Group Discussion (FGD) with 8 interested parties. The results of marketing performance analysis show that service product development is return cargo, the image of service products organized by the government, the highest market share acquisition of 23.30% in 2018, and lower tariffs of 25.77% to 48.14% from private operators. Whereas the results of the analysis of operating performance show that OTP has not achieved 3 (three) times in 2018, an eligible tracking system, completed SMC, and animal welfare facilities. Finally, the results of financial performance analysis show that the highest GPM is 8.64% and NPM 7.44%, government subsidies above 80%, and fuel costs above 40% in common-size, and livestock payload income is below the index. Keywords : operational performance; special vessels; livestock transportation; animal welfare A. Introduction The problem in distribution is the long ensuring continuity of distribution, the distance from the production center to the government is currently carry out consumption center. In addition, depreciation decentralization development in the of livestock weights is also a problem. outermost and potential borders. By Previously, livestock transportation required developing the area, it is hoped that traders to collect a certain amount of inequality can be reduced. With strong livestock, and the transport vessels used were determination the government overcame this not cattle-specific vessels so that the through the Government's Nawacita schedule was not clear, and the livestock Strategic Agenda in point three, which is were loaded in conditional cages, and animal "Building Indonesia from the periphery by welfare was not fulfilled. In the context of strengthening regions and villages within the supporting the policy of self-sufficiency and framework of a unitary state." Jurnal Manajemen Transportasi & Logistik - Vol. 06 No. 03, November 2019 257 https://journal.itltrisakti.ac.id/index.php/jmtranslog Dignawan Yuwono , Sri Untung, Francis Tantri ISSN 2355-4721 DOI: http://dx.doi.org/10.25292/j.mtl.v6i3.342 The agenda assigned a special fleet of Pangesti (2012) conveyed the definition of cattle transportation to PT Pelni in mid-2016 performance is the ability, effort, and to take part in the distribution and transport opportunity of personnel, teams, or of cattle from Kupang with KM Camara organizational units in carrying out their Nusantara I and III with their respective duties to realize the strategic objectives set. routes serving port to port pattern in each "In an organization there are three voyage. The ship has a size of 654 tons types of performance, namely operational DWT each, 2,000 tons GT, and can go up to performance, administrative performance, 13.00 knots, as well as decks that have been and strategic performance." (Moeheriono, modified and designed with facilities in 2012). The explanation is as follows (1) accordance with animal welfare (animal operational performance is related to the welfare) that can carry up to 500 head of usage effectiveness used by the organization cattle. or company in each resource, such as capital, In this study, the operational raw materials, and technology to the performance of PT Pelni as the operator of a maximum extent to achieve the goal. The special ship transporting livestock owned by ability to achieve the effectiveness of this use the government needs to be analyzed so that depends on each individual who works. (2) it is accountable to each stakeholder. The Administrative performance relates to the results of the performance analysis are administration of an organization or expected to illustrate operational company. This includes the administrative performance which certainly has a good structure that governs the relationship of impact if the results of the analysis can be authority and responsibility at every level of directly followed up to improve management. In addition, administrative performance, but it will have a negative performance is related to the performance of impact if the analysis results are ignored. It is the information flow mechanism between necessary to analyze operational work units, in order to achieve performance from various aspects which are synchronization. (3) Strategic performance is expected to help the government and PT usually related to strategies in adjusting to Pelni's management in making decisions. the environment and the ability where an First, it starts from how far the organization or company is located. Usually accomplishment of the number of livestock strategic policies are related to the future that can be transported in meeting the targets vision of macroeconomic conditions and are and success of the program. Second, the held by top management because it involves main problem in the distribution and strategies to deal with outsiders. transportation of livestock is the fleet of One of the sea transportation modes ships that should be operationally feasible, that can be used in transportation and in seaworthy and serviceable, and facilities that accordance with the scope of this research, is are in line with animal welfare. Third, explained as follows according to Decree of financial benchmarks on the livestock the Director General of Animal Husbandry distribution and transportation program are and Health number 30.1502 / Kpts / F / efficient, beneficial to the community and 12/2016 concerning Animal Trade through operators, and do not overburden the Sea Transportation, describing a special government budget and finance. cattle ship is a means of transporting cattle "Performance is a condition that must which is equipped with animal welfare be known and confirmed to certain parties to facilities; all matters relating to the physical determine the level of result achieved by an and mental state of animals according to the institution associated with the vision carried size of the animal's natural behavior that by the company and to know the positive and need to be applied and enforced to protect negative impacts of an operational policy." animals from any improper treatment of (Annisa, 2011). In business activities, animals used by humans. Jurnal Manajemen Transportasi & Logistik - Vol. 06 No. 03, November 2019 258 https://journal.itltrisakti.ac.id/index.php/jmtranslog ISSN 2355-4721 PT Pelni's Operational Performance as a Livestock Ship Operator DOI: http://dx.doi.org/10.25292/j.mtl.v6i3.342 Furthermore, Saefuddin, et al (2015), a The number of aspects and review of types of livestock transport vessels benchmarks can be done in performance into two types, that are (1) open livestock measurement, but according to Herman, et al ships are ships with open decks on all or part (2014), in an effort to optimize performance of animal cages. This type of open carrier into one need, the success of marketing provides natural ventilation and avoids performance can be measured from several dependence on mechanical ventilation benchmarks as follows (1) product image systems; (2) closed livestock ships are ships services are the extrinsic nature of the that have the advantage of providing a more product or service, including the ways in controlled environment where animals will which the brand tries to meet the be protected from bad weather. However, to psychological and social needs of the depend almost entirely on mechanical customer. The benchmarks are recognition systems, it requires construction rules and and reputation. (2) Product service special ventilation standards in the room. development is a strategy for company Analysis of the operational growth by offering new or modified products performance of special livestock transport to current market segments. Develop vessels is critical for ship operators. In this concepts to ensure that products can be study, specifically explained, observed, transformed into products that can be analyzed research objects with sub-variables realized. The strategies that can be used are used, which are marketing, operations, and quality improvement strategies, idiosyncratic finance. strategies, and style. (3) Market Share is a In business activities, Abdullah and percentage of the entire market for a product Tantri (2016) conveyed the definition of or service category that has been controlled marketing is a total system of business by a company in the same category. The activities designed to plan, determine prices, calculation is Market Share = Firm Earning / promote and distribute goods that can satisfy Industry Earning. (4) Competitive rates are desires and services
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