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The Peta Guide To THE PETA BECOMINGBECOMING GUIDE TO ANAN ACTIVISTACTIVIST PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS TABLE OF CONTENTS Introduction . .5 CHAPTER 1 GETTING STARTED . .7 CHAPTER 2 TABLING . .10 CHAPTER 3 MAKING DISPLAYS . .12 CHAPTER 4 MAKING AND DISTRIBUTING LEAFLETS . .14 CHAPTER 5 STARTING A GROUP . .19 CHAPTER 6 PUBLIC SPEAKING . .22 CHAPTER 7 ORGANIZING A PUBLIC MEETING . .25 CHAPTER 8 LOBBYING . .27 CHAPTER 9 RESEARCHING THE FACTS . .29 CHAPTER 10 WORKING WITH THE MEDIA . .40 CHAPTER 11 CAMPAIGNING . .50 CHAPTER 12 FUNDRAISING . .56 CHAPTER 13 INCORPORATING AND APPLYING FOR TAX-EXEMPT STATUS . .59 CHAPTER 14 FREQUENTLY ASKED QUESTIONS AND COMMENTS . .63 Illustrations by Doug Hall and Juliet Breese INTRODUCTION WHO ARE YOU? activists around the world organize to protect animal rights. You’ve recently learned how animals are treated in laboratories. Or one day you realized you would not eat your dog, so WHAT CAN THIS MANUAL why should you eat a cow or a chicken? Or you’ve been working in an animal DO FOR YOU? shelter for many years and have decided it’s time to change society’s attitudes Every day, PETA is deluged with tele- toward animals. phone calls and letters from people all You may be timid or think you do not over the world who want to help animals speak well in public. Perhaps you’ve but don’t know how to get started. This never been involved in an activist group manual provides step-by-step instructions and you do not know the first thing about to help you channel them. You may feel that you are all alone. your concern into But as an individual you can educate activism. hundreds of people in your community and affect their often unwittingly exploitative attitudes and lifestyles. Perhaps there are no animal rights groups in your area. But there is one animal rights person—you. Anyone can be an activist. It does not take any special skills or superhuman abilities. You just need to care enough about animals to want to help them. WHAT IS PETA? People for the Ethical Treatment of Animals is an animal rights group founded in 1980. PETA works primarily on the issues of animals used in labor- atories, for food, clothing, and enter- tainment. We have grown from a handful of volunteers to an international organization with more than 500,000 supporters. Grassroots work is essential to the success of the animal rights movement, and PETA is committed to helping local CHAPTER 1 GETTING STARTED PRACTICE WHAT YOU farming while munching on a hamburger or picketing a fur store with leather shoes (ARE GOING TO) PREACH on your feet, others may dismiss you as a hypocrite. Skeptics are quick to notice and The best way to persuade others to adopt take advantage of inconsistencies. humane lifestyles is to set a good Dress neatly. Society has many example. Becoming a vegetarian is an prejudices, and, despite the old adage, excellent first step; or better yet, adopt a people do judge a book by its cover. By vegan lifestyle. While a vegetarian eats no adapting your dress to the style of your meat, a vegan also eats no eggs or dairy audience, you’re saying, “I’m like you. products, wears no animal products such You can understand what I’m saying.” as leather or wool, and uses only cruelty- Rather than being distracted by your free products (products that do not appearance, people will hear your contain animal ingredients and that are message. manufactured by companies that do not use live animals for testing). PETA can send you a list of companies that sell cruelty-free household products, LET’S GET REALISTIC toiletries, and cosmetics. Many wonderful cookbooks are avail- Think realistically about how you’re able, including The Compassionate Cook, going to fit activism into your life. You Ecological Cooking, The Farm Vegetarian may have a full-time job and may have to Cookbook, and Tofu Cookery, that you can juggle time with family and friends. Can order from PETA or find at your local you replan your schedule or transfer health food store or library. some duties to a coworker, spouse, or You might not get rid of your leather someone else to allow yourself time to shoes or the leather belt you received for focus on animal rights activities? your birthday right away. But start Maybe you can incorporate some shopping for canvas, fabric, or vinyl animal rights work into the church, office, instead, and gently remind your friends family, or political activities you’re and relatives of your preferences. The already involved in. For example, you can switch to a cruelty-free lifestyle is often show the film “We Are All Noah” to your made in small steps, but it is important to religious group or support only those begin taking those steps. political candidates who will champion humane legislation. You do not want to overextend yourself in a blaze of glory, only to burn out in six DRESSING THE PART months. Think carefully about how you’re going to schedule activism into Remember, when you’re presenting an your daily routine so that it will become a animal rights point of view, your part of your life and not an intrusion.” appearance and actions must reflect your concern. If you’re discussing factory NOTES I The Power of Your Plate, by Neal CHOOSE YOUR ISSUES Barnard, M.D. — a concise and fas- cinating guide to the tremendous impact As you read and learn more about animal food choices have on your health and rights issues, start choosing the ones that your life. mean the most to you. Animal abuse is so widespread you cannot possibly address I In Defense of Animals, edited by Peter all of it. PETA concerns itself primarily Singer — excellent essays on factory with projects that will help the greatest farming, zoos, and other animal rights number of animals, such as those issues. Includes a chapter by PETA involving animals used in laboratories or President Alex Pacheco, who recounts his slaughtered for food, or that will help experiences while working in the change the fundamental attitudes of large laboratory in which he exposed the abuse numbers of people. In specific cruelty of the famous Silver Spring monkeys. cases, your local animal welfare/humane society can be a good resource for I Animal Factories, by Jim Mason and individual placement of animals. Peter Singer — an exposé of modern factory farming and how it affects the animals, the environment, and the world. GETTING AN EDUCATION I Slaughter of the Innocent, by Hans Ruesch — a description of the vivisection You do not need to “know it all” to start industry with graphic examples of the getting active, but before you can educate human health hazards of animal tests. others effectively you need to know some basic facts. I Diet for a New America, by John We highly recommend Peter Singer’s Robbins* — a moving and well- Animal Liberation as a basic primer on documented book that describes the animal rights. You can order it from PETA inhumane and unhealthy conditions or you can try a local bookstore or library. under which animals are raised for food We also recommend the following books and shows how our health and ecological (the ones with an asterisk are available well-being are linked to the adoption of a from PETA). vegan diet. I Save the Animals, by PETA President I Animals’ Rights — Considered in Relation Ingrid Newkirk* — bursting with tips for to Social Progress, by Henry Salt — first activists, from investing in compassionate published in 1892, this book provides an corporations to forming a neighborhood insightful look into our attitudes toward animal watch group and just about animals. Published by the International everything in between. Society for Animal Rights, Clarks Summit, Pa., 1980. I Free the Animals, by Ingrid Newkirk* — the compelling inside story of the I The Extended Circle: A Commonplace Book dedicated activists whose daring rescues of Animal Rights, edited by Jon Wynne- exposed the abuse of animals in labor- Tyson — a wonderful collection of atories, as told to the author by the leader humane writings that inspire and of the American Animal Liberation Front, educate. Published by Centaur Press, “Valerie.” Sussex, England, 1989. I Monkey Business, by Kathy Snow PETA has prepared an activist pack Guillermo* — the exciting story of the containing more than 70 factsheets on a people who began PETA and their variety of animal issues; write to us for an GETTING STARTED decade-long struggle to free the Silver order form. PETA’s library may also Spring monkeys. contain other useful information you’re 8 looking for — just ask us! NOTES Know your city, county, and state anti- good? Do they refuse to release animals to cruelty laws, which you can get from laboratories? If your local shelter provides your local humane society or find in a law inadequate care, what other options exist? library. Most cities have a law library that (It’s important to understand the is open to the public; for information, call problems animal shelters face — many the mayor’s office or county admin- are overburdened with huge numbers of istrator’s office, or try the government animals in poor condition and are able to listing in your telephone book. find very few acceptable homes.) Finally, flip to the back of this manual Check out “no-kill” shelters in your and study the “Frequently Asked area. Are they overcrowded? Are the Questions and Comments.” Ask a friend animals starved for attention? Do they to quiz you on tough questions so that seem withdrawn and depressed? Are the you can think about the issues and shelter officials concerned with the prepare good answers.
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