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Matsuri As Japan's Soft Power

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Matsuri As Japan's Soft Power MATSURI AS JAPAN’S SOFT POWER MEANS TOWARD INDONESIA (2013-2017) By FAHROZI FIRDIANSYAH 016201400058 A thesis presented to the Faculty of Humanities President University In partial fulfilment of the requirements for Bachelor Degree in International Relations Major in Diplomacy Studies 2018 THESIS ADVISOR RECOMMENDATION LETTER This thesis entitled “MATSURI AS JAPAN’S SOFT POWER MEANS TOWARD INDONESIA (2013-2017)” created and submitted by Fahrozi Firdiansyah in partial fulfilment of the requirements for the degree of Bachelor of Arts in International Relations in the Faculty of Humanities has been reviewed and found to have satisfied the requirements for a thesis reliable to be presented. I therefore recommend this thesis for Oral Defence. Cikarang, 11 May 2018 Isyana Adriani, B.A, M.Si Thesis Advisor ii DECLARATION OF ORIGINALITY I declare this thesis, entitled “MATSURI AS JAPAN’S SOFT POWER MEANS TOWARD INDONESIA (2013-2017)” is, to the best of my knowledge and belief, an original piece of work that has not been submitted, either in whole or in part, to another university to obtain a degree. Cikarang, 11 May 2018 Fahrozi Firdiansyah iii PANEL OF EXAMINER APPROVAL SHEET The Panel of Examiners declare that the thesis entitled “MATSURI AS JAPAN’S SOFT POWER MEANS TOWARD INDONESIA (2013-2017)” that was submitted by Fahrozi Firdiansyah majoring in International Relations from the Faculty of Humanities was assessed and approved to have passed the Oral Examinations on May 17, 2018. Bustanul Arifin, BA.IR., MA. Chair of Panel of Examiners Anggara Rahayo, S.IP., M.PS. Examiner Isyana Adriani, B.A, M.Si Thesis Advisor iv TABLE OF CONTENTS THESIS ADVISER RECOMMENDATION LETTER ........................................ ii DECLARATION OF ORIGINALITY .................................................................. iii PANEL OF EXAMINER APPROVAL SHEET .................................................... iv TABLE OF CONTENT ............................................................................................. v ABSTRACT ............................................................................................................. vii ABSTRAK .............................................................................................................. viii ACKNOWLEDGEMENT ........................................................................................ ix LIST OF TABLE ....................................................................................................... x LIST OF FIGURE .................................................................................................... xi LIST OF ABBREVIATIONS ............................................................................... xiii CHAPTER I ............................................................................................................... 1 INTRODUCTION ...................................................................................................... 1 I.1. Background of The Study .................................................................................... 1 I.2. Problem of Identification ..................................................................................... 6 I.3. Statement of Problem .......................................................................................... 6 I.4. Research Objective .............................................................................................. 7 I.5 Significance of Study .......................................................................................... 7 I.6. Theoretical Framework ........................................................................................ 7 I.6.1. Soft Power ....................................................................................... 8 I.6.3. Cultural Diplomacy ......................................................................... 9 I.7. Scope and Limitation ......................................................................................... 11 I.8. Research Methodology ...................................................................................... 11 I.9. Thesis Structure ................................................................................................. 12 I.10. Definition of Terms ........................................................................................... 14 CHAPTER II ............................................................................................................ 16 LITERATURE REVIEW ....................................................................................... 16 v II.1. Joseph S. Nye, Jr. (2004), “Soft Power: The Means t Success in World Politics” .................................................................................................................................... 16 II.2. Hwajung Kim (2011), “Cultural Diplomacy as The Means of Soft Power in Information Age” ....................................................................................................... 18 II.3. Kazuo Ogura (2009), “Japan‟s Cultural Diplomacy” ....................................... 19 II.4. Watanabe Yasushi and David L. McConnell (2008), “Soft Power Superpowers, Cultural and National Asset of Japan and the United States” .................................... 20 II.5 Happy Nugraha (2017), “Upaya The Japan Foundation Dalam Meningkatkan Hubungan Indonesia – Japan di Bidang Budaya” ...................................................... 21 II.6. Aulia AMalina (2012), “Budaya Jepang Sebagai Instrumen Diplomasi Jepang dan Pengaruhnya Terhadap Komunitas di Indonesia” ............................................... 22 II.7. Ike Iswary Lawanda (2004), “ Matsuri Upacara Sosial Dalam Masyarakat Jepang” ....................................................................................................................... 23 CHAPTER III .......................................................................................................... 25 MATSURI IN JAPAN AND INDONESIA ............................................................ 25 III.1. Matsuri in Japan: The Japanese Culture .......................................................... 25 III.2. Matsuri in Indonesia: The Japanese Cultural Festival .................................... 31 CHAPTER IV ........................................................................................................... 38 THE BENEFITS OF MATSURI IN INDONESIA FOR JAPAN AS THE PURPOSE OF PROMOTING JAPAN’S SOFT POWER .................................. 38 IV.1. Strengthening the Relationship of Indonesia and Japan ................................. 41 IV.2. Create of Positive Image of Japan Toward Indonesians ................................. 50 IV.3. The Increase of Indonesian Tourists Visiting Japan ....................................... 52 CHAPTER V ............................................................................................................ 58 CONCLUSION ........................................................................................................ 58 BIBLIOGRAPHY .................................................................................................... 62 APPENDICES ........................................................................................................... 68 vi Abstract Matsuri as Japan‟s Soft Power Means Toward Indonesia (2013-2017) Globalization creates the world where everything I connected and create change in the world power. It create shift that back in the past hard power into the more use of soft power to attract others in order to get what nation want. According to Joseph S. Nye, Jr. culture is one of the nation soft power source and it tend to lead into cooperation relations with other. Matsuri is one of the cultural diplomacy policies that become annual events in Indonesia; it is the events that promoting Japanese culture for achieving the stronger relationship of with Indonesia. Japan‟s cultural diplomacy is stated in the diplomatic blue book from Ministry of Foreign Affairs Japan (MOFA), it is stated that MOFA conduct large scale and comprehensive programs in commemorative years celebrating diplomatic relations with others through mutual visit, conferences, and cultural project aiming for the effective promotion of the understanding about Japan. In case of Indonesia Matsuri is including in the program that is held to celebrate the diplomatic relations with the support from MOFA through Japan Foundation. The hold of Matsuri in Indonesia will bring benefits for Japan. The benefit that Japan will get are the stronger relationship with Indonesia, create the positive image of Japan toward Indonesians, and the increase of Indonesian tourists visiting Japan Keywords: Soft Power, Cultural Diplomacy, Matsuri, Indonesia, Japan. vii Abstrak Matsuri as Japan‟s Soft Power Means Toward Indonesia (2013-2017) Globalisasi menciptakan dunia di mana semuanya saling terhubung dan menciptakan perubahan dalam kekuatan dunia. Dalam hal perubahan kekuatan yaitu dimana dulu hard power lebih sering di gunakan berubah menjadi penggunaan soft power untuk menarik Negara lain dengan tujuan untuk mencapai apa yang ingin negara inginkan. Menurut Joseph S. Nye, Jr. budaya adalah salah satu sumber soft power negara dan cenderung mengarah ke dalam hubungan kerjasama. Matsuri adalah salah satu kebijakan diplomasi budaya Jepang yang telah menjadi acara tahunan di Indonesia; Matsuri adalah event yang dimana kebudayaan Jepang di promosikan untuk mencapai hubungan yang lebih kuat dengan Indonesia. Kebijakan diplomasi
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