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Making New Amigos Welcome to the 1st Library Marketing and Communications Conference Making New Amigos November 3-4, 2015 Dallas, TX Table of Contents Welcome 3 Meet the Planning Committee 4 Contact Information 4 Hotel Information & Map 5 Conference at a Glance 6-7 Session Descriptions & Speaker Bios Tuesday, November 3 8 Wednesday, November 4 15 Thank You to our Sponsors! Thanks to Amigos Library Services for making this entire event possible, and for giving us e-cloths for everyone. www.amigos.org Thanks to OrangeBoy, Inc. for contributing customized bags for everyone. www.orangeboyinc.com Thanks to LibraryAware for making mousepads for everyone. www.libraryaware.com Thanks to the South Carolina State Library for sending pens for everyone. www.statelibrary.sc.gov Thanks to Marketing Library Services for donating newsletters for everyone. www.marketinglibraryservices.com 2 #LMCC15 Welcome to LMCC 2015! I’m a professional communicator—some might even say a communication junkie—yet I’m having trouble finding the words to express how thrilled I am about chairing this first Library Marketing and Communications Conference. I’ve dreamed of doing this for years. I think the best way I can describe my feelings is “beyond ecstatic.” Of course, fulfilling dreams demands hard work from lots of great people and partners. LMCC 2015 is happening because 13 other library people who are passionate about marketing volunteered to join me on this exciting, exhausting journey. Please note their names on page 4 and say Hello to them while you’re here. We all owe them a debt of gratitude for sharing their time, skills, ideas, and determination. Thank you, LMCC Planning Committee! You rock! However, all of our energy and drive still could not have produced this event (in a mere 6 months!) had it not been for the amazing organization called Amigos Library Services. We are forever indebted to them. Amigos took a chance on us—a disparate group of people from across North America who had a vision, but no formal organization behind them. We needed an established group that could provide a registration system and financial support, and our “new amigos” stepped in and performed brilliantly. Special thanks to Keith, Megan, and Tony, who worked with us directly; to Bonnie, for approving and supporting our crazy notions; and to the rest of their staff for their unsung work. If your library needs a service organization for any extra tasks, I highly recommend this hard-working, efficient group. Finally, thanks to all of YOU! When we began planning in earnest in June, we weren’t sure how many responses we’d have to our call for proposals—but we got 101 in just 2 weeks! We really weren’t sure if we could get enough attendees to even hold the event. We needed at least 35 to be viable—and we got more than 250! All of us planners have been, chronologically, nervous, surprised, and blown away. We’re incredibly grateful for your interest, support, and attendance. Your response has proven the need and desire for a specialized conference like this, so we’re already planning on making LMCC bigger and better in 2016! Here’s what’s in store for you at LMCC 2015: • After other conferences, people often say that the “hallway discussions” and the people they meet outside the sessions were at least as valuable as the presentations themselves. So we’ve built in extra networking time and opportunities, especially over meals. • We’ve assembled a program that addresses many of the myriad concerns of MarCom workers in public, academic, and special libraries. We’ve got everything from millage campaigns to academic events to graphic design. I hope you like and benefit from what our team has put together. Please let us know how we’re doing by filling out our end-of-conference survey and by communicating with the LMC Group on social media. We’d love for this to be only the first of many great MarCom events. Enjoy the conference while Making New Amigos! ~Kathy Dempsey, Conference Chair 3 #LMCC15 Meet the Conference Planning Committee Kathy Dempsey (Conference Chair) Chris Olson Founder, Libraries Are Essential Principal, Chris Olson & Associates Editor, Marketing Library Services Grasonville, MD Medford, NJ [email protected] [email protected] Mark Aaron Polger Gabrielle Annala Assistant Professor & First Year Experience Librarian Reference/Instruction Librarian College of Staten Island, City University of New York Loyola University Chicago New York, NY Chicago, IL [email protected] [email protected] Michelle Rempel Joan Barnes Marketing & Communications Manager Community Engagement Librarian Grande Prairie Public Library University of Nebraska-Lincoln Grande Prairie, Alberta, Canada Lincoln, NE [email protected] [email protected] Curtis Rogers Jodie Borgerding Communications Director Instruction & Liaison Services Librarian South Carolina State Library Webster University Columbia, SC St. Louis, MO [email protected] [email protected] Rita Spisak Jennifer Burke Librarian, Instruction/Outreach President, IntelliCraft Research Kennesaw State University Quakertown, PA Kennesaw, GA [email protected] [email protected] Rebecca Jones Laura Tomcik Library Public Relations and Event Coordinator Assistant Professor, Wheaton College University of Wisconsin-Whitewater Wheaton, IL Whitewater, WI [email protected] [email protected] Robin Klaene Public Relations & Development Director Kenton County Public Library Ft. Mitchell, KY [email protected] Heidi Nagel Manager of Communications & Programming Kent District Library Comstock Park, MI [email protected] 4 #LMCC15 Conference Hotel Crowne Plaza Dallas Near Galleria–Addison 14315 Midway Road Addison, Texas, 75001 1-972-980-8877 [email protected] http://www.ihg.com/crowneplaza/hotels/us/en/addison/dalad/hoteldetail How do I get there? Shuttles are available from Dallas Fort Worth and Love Field airports. To reserve your place and set up pickup/drop off times, please visit: http://yellowcheckershuttle.hudsonltd.net/res?USERIDENTRY=H119124&LOGON=GO A discount is available through this link. First Floor Second Floor Keynotes will be held in the full Oak Ballroom. Afterward, it will be split into 3 rooms for our sessions. Our 4th breakout room will be Dogwood, just down the hall. All beverage breaks will be set up in the hall outside of the Oak rooms. 5 #LMCC15 Tuesday, November 3, 2015 8:00 am - 9:00 am Registration 9:00 am - 10:15 am Oak Ballroom Keynote: Face2Face With David Lee King: Social Media for Customer Connections 10:15 am - 10:45 am Beverage & Networking Break TRACK 1 TRACK 2 TRACK 3 TRACK 4 Marketing Planning & Communications Collaborations & Design & Technology Strategies Campaigns Partnerships Red Oak Room Dogwood Room Live Oak Room Pin Oak Room 10:45 am - 11:45 am 10:45 am - 11:45 am 10:45 am - 11:45 am 10:45 am - 11:45 am Successful Library The Dean’s Fist vs. the Using Relationship Telling Your Library's Stories Marketing Starts With Purple Kangaroo: Marketing to Develop a With Articles and Videos Asking the Right Questions Communications Planning in Successful First-Year a DIY Marketing Library Workshop Program Environment 11:45 am - 12:00 pm Short Break 12:00 pm - 1:30 pm Lunch Red Oak Room Dogwood Room Live Oak Room Pin Oak Room 1:30 pm - 2:45 pm 1:30 pm - 2:45 pm 1:30 pm - 2:45 pm 1:30 pm - 2:45 pm Developing Your Annual Pardon Our Progress: Library Stories: Capturing Intentional Graphic Design: Marketina eg Roadma oad app Manaa agging Communications Co u ca o s anda d Promotin o o g Ever ey ydayday Improvin og Your ou Librar b ay ’s s for Library Renovations and Innovation Visual Communication Construction Projects 2:45 pm - 3:00 pm Short Break Red Oak Room Dogwood Room Live Oak Room Pin Oak Room 3:00 pm - 4:00 pm 3:00 pm - 4:00 pm 3:00 pm - 4:00 pm 3:00 pm - 4:00 pm K.I.S.S. (Knowledge in When You Can't Call to A Community Approach to Accessible Library Steadily Surveying) Action: Marketing Library Creating Marketing Videos Marketing and Millage Campaigns and Print Materials: Working Communications With a Vendor, Campus Friends, and Library Staff 4:00 pm - 4:30 pm Beverage & Networking Break Red Oak Room Dogwood Room Live Oak Room Pin Oak Room 4:30 pm - 5:30 pm 4:30 pm - 5:30 pm 4:30 pm - 5:30 pm 4:30 pm - 5:30 pm Using Humor and Creativity Budgetwise Branding Student-to-Student From Expense to Revenue: to Increase Engagement and Marketing and Engagement: Getting Promotional Signage Library Value UNL Peer Guides Off the Easels and Onto Your Library Computers 6 #LMCC15 Wednesday, November 4, 2015 9:00 am - 10:15 am Oak Ballroom Keynote: Reaching Multicultural Customers: The Personal Touch With Yolanda Cuesta 10:15 am - 10:45 am Beverae e agege & Networkin e og Break ea TRACK 1 TRACK 2 TRACK 3 TRACK 4 Marketing Planning & Communication Events & Outreach Social Media Strategies Campaigns Pin Oak Room Live Oak Room Dogwood Room Red Oak Room 10:45 am - 11:45 am 10:45 am - 11:45 am 10:4510:45 am - -1 11:451:45 am 10:4510:45 am - 11:4511:45 am So We Have a Brand, Now Segmented Messaging: Planning a Value-Added Catching Up With Social What? Modernizing and Data-Driven Customer Exhibit: A Practical Guide Media Tools Marketing an 'Ask Us' Service Engagement at an Academic Library 11:45 am - 12:00 pm Short Break 12:00 pm - 1:30 pm Lunch Pin Oak Room Live Oak Room Dogwood Room Red Oak Room 1:30 pm - 2:45 pm 1:30 pm - 2:45 pm 1:30 1:30pm - - 2:452:45 pm 1:30 pm - 2:45 pm 1:35 A Place at the Table: Marketing & Advocacy: Build an Outreach Event Planning, Analyzing, and Demonstrating
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