22 The Yiddish Conundrum: A Cautionary Tale for Language Revivalism Dovid Katz For those who cherish the goal of preserving small, endangered languages, some developments (and lessons) from the case of Yiddish might be illuminating, though not in the sense of some straightforward measure of ‘success’ or ‘failure’. There is no consensus on the interpretation of the current curious—and con- tentious—situation. If the issues raised might serve as a point of departure for debate on its implications for other languages, particularly the potential damage from exaggeratedly purist ‘corpus planning movements’ as well as potentially associated ‘linguistic disrespect’ toward the majority of the living speakers of the ‘language to be saved’, then this chapter’s modest goal will have been realized. Moreover, the perils of a sociolinguistic theory overapplied by a coterie with access to funding, infrastructure, and public relations need to be studied.1 Ultimately, the backdrop for study of the current situation is the pre- Holocaust status quo ante of a population of Yiddish speakers for which esti- mates have been in the range of 10 to 13 million native speakers.2 Nowadays, on the one hand, millions of dollars a year are spent on ‘saving Yiddish’ among ‘modern Jews’ (secular and ‘modern Orthodox’) and inter- ested non-Jews. People may be academically, culturally, literarily, musically, sentimentally, ideologically, and otherwise attracted. The number of Yiddish- speaking families these efforts have generated is in dispute, but it is under a D. Katz (*) Department of Philosophy and Cultural Studies, Faculty of Creative Industries, Vilnius Gediminas Technical University, Vilnius, Lithuania e-mail:
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