S-Band Satellite Digital Multimedia Broadcasting Services for Mobile & Personal Users in Japan

Home , Commercial broadcasting, FM broadcasting, Tokyo FM

ESA Ground Segment Technology Workshop June 5, 6 @ESA/ESTEC - Satellite Mobile Solution -

June 5, 2008

Dr. Yoshitake YAMAGUCHI [email protected] Mobile Broadcasting Corp. http://www.mbco.co.jp

Confidential & Proprietary Launch of ＭＢＳＡＴ March 13th, 2004 (0:41AM@Florida)

Confidential & Proprietary MobileMobile BroadcastingBroadcasting CorporationCorporation

Established : May 29,1998 Paid-up Capital : 36,867.95 million Yen (as of June 2008) Shares issued :737,359 shares Shareholders : 90 companies Toshiba Corp., SK Telecom, Sharp Corp., Toyota Motor Co., Yokogawa Electric Co., Matsushita Electric Co., NTT Data Corp., Usen Corp., Nippon Television Network Corp., Mitsui Sumitomo Insurance Co., Ltd., Fujitsu Corp., Nipponkoa Insurance Co., Dentsu INC., Sun Microsystems, Tokio Marine & Nichido Fire Insurance Co., Ltd., Takara Corporation , Hakuhodo INC., Loral Space Communications, Space Communication Corp., WOWOW INC., Daiwa Securities SMBC Principal Investments Co. Ltd., Alpine Electronics INC., Kyocera Corp., Asatsu-DK Inc., Alps Electric Co., Ltd., Sanki Engineering Co., TDK Corp., Nihon Keizai Shinbun Inc., Maspro Denkho Corp., KDDI Corp., NTT Data Customer Service Co., Tokyo FM Broadcasting Co.,Kadokawa Holdings Inc., Sumitomo Corp., UFJ Bank Limited, Denso Corp., AND Private Fund Investment Limited Partnership, Kaga Electronics Co.,Ltd., Canon Inc., Daimei Telecom Engineering Co., DX Antenna Co.,Ltd., Nippon Denwa Shisetsu Co.,Ltd., Panasonic Mobile Communications Co., Ltd., Sumitomo Mitsui Banking Corp., Mitsui Corp., –SMBC Capital No.3 Venture Capital Investment Limited Partnership, Toppan Printing Co.,Ltd., Aioi Insurance Co.,Ltd., Harada Industry Co., Ltd., Mizuho Corporate Bank Ltd., EL Private Investment Partnership, Casio Computer Co.,Ltd., Kyocera Communication Systems Co.,Ltd., Clarion Co., SANGIKYO CORP., Dai Nippon Printing Co.,Ltd., Daihatsu Motor Co., Ltd., Tokyu Agency Inc., Daiamond Capital Co.,Ltd., Pioneer Corp., Hitachi, Ltd., Taiyo Yuden Co.,Ltd., Kenwood Corp., –Aishin AW Co., Ltd., IMAGICA Corp., Commuture Corp., Tohokushinsya Film Corp., Nippon Densetsu Kogyo Co.Ltd., Video Reserch Ltd., Fujitsu Ten Limited, Sanyo Electric Co.,Ltd., Mitsubishi Electric Corp., Mizuho Capital Co.,Ltd., –Mizuho Capita No.1 Venture Capital Investment Limited Partnership, Nikkei Radio Broadcasting Corp., Yellow Hat, Express Co.,Ltd., SMBC Capital Co.,Ltd., JF MiyazakiGyoren Yushikai, Hashiba Grand Corp., The Mainichi Newspapers Corp., Tokyo Broadcasting System, INC., Nippon Broadcasting System, Inc., Nippon Cultural Broadcasting Inc., RF Radio Nippon Co., Ltd., Asahi Broadcasting Corp., Osaka Broadcasting Corp., Chubu-Nippon Broadcasting Co.,Ltd., Tokai Radio Broadcasting Co.,Ltd., Mainichi Broadcasting Systems Inc.

1 Confidential & Proprietary Japan-ROK Joint Projects (Efficient Use of Frequencies, Joint Ownership of Satellites)

RHCP LHCP

Signing Ceremony by MBCO and SKT on Co-existence and Co-sharing the same S-band Joint Ownership of Satellites frequency by use of polarization isolation measure.

A broadcasting system developed by MBCO (System E) was adopted in ROK. SKT took the initiative in establishment of TU Media to start the S-DMB service in ROK.

26 Confidential & Proprietary LicenseLicense forfor BroadcastBroadcast SatelliteSatellite StationStation

Related ministerial ordinance proposal was submitted to the Radio Regulatory Council in October 2002. Report from the council in December. Preliminary license for broadcast satellite station was issued on July 25, 2003. • Adopt a combined hardware and software system. • Provide mainly audio data, and also text, graphics and short motion pictures. • Use 25MHz that can be divided as appropriate according to the number of channels. We received the license from Internal Affairs Minister Katayama (then) on July • Designate gap-fillers as “satellite 25, 2003. broadcasting support stations.” License for broadcast satellite station was issued on May 20, 2004.

9 Confidential & Proprietary S-DMB services for Individual Mobile Users

MBCO started nationwide S-DMB services for individual mobile users first in the world. We aim to create a market for completely new broadcasting services through direct distribution of real-time multi-channel broadcasting services to mobile terminals of users who are moving by cars, trains, airplanes or ships. MBSAT

Video Data Music & Audio

while commuting At home

During driving

2 Confidential & Proprietary OverviewOverview ofof MobileMobile BroadcastingBroadcasting SystemSystem

Broadcasting Center sends airwaves in the Ku-band to MBSAT. After conversion into the S-band and amplification, MBSAT uses its large antenna to sends the airwaves to all over Japan including the surrounding sea areas. To cover poor reception areas located behind tall buildings, etc, we are setting up gap-fillers. 8 Confidential & Proprietary LaunchLaunch ofof MobileMobile BroadcastingBroadcasting SatelliteSatellite

■March 13, 2004 At 2:41 p.m. Japan time, our Mobile Broadcasting Satellite (MBSAT) was launched from Cape Canaveral Air Force Station in Florida, the United States. The satellite separated successfully from its launch vehicle at 3:09 p.m. Then, it properly extended its north and south solar paddles (May 15) and its 12-meter antenna (May 29), and started routine operation in geostationary orbit.

■October 20, 2004 S-DMB Commercial broadcasting has started.

■March 24, 2008 Early Warning Earthquake Information Service has started as B to B service.

Launch vehicle (Atlas III A)

3 Confidential & Proprietary MobileMobile BroadcastingBroadcasting SatelliteSatellite（ＭＢＳＡＴ）（ＭＢＳＡＴ）

S band antenna

12m

Ku band 2.4m antenna 31m

3.1m

Orbital Position : 144deg. East Launch mass : Approx. 4.1 tons Solar array capacity: Approx. 7400W (EOL) Orbital life : More than 12 years EIRP : More than 67dBW (S band) : More than 54dBW(Ku band)

4 Confidential & Proprietary CoveredCovered 95%95% ofof MajorMajor RoadsRoads

Coverage area

Poor reception area

Our service areas have already covered about 95% of the expressways and major national and prefectural highways (except their tunnels). Currently, most of the poor reception areas are tunnels. By setting up gap fillers, we are now preparing reception environments in tunnels.

22 Confidential & Proprietary Wide Range Gap-Filler (Ground-Based Re-transmitter)

We use the following types of gap-fillers as appropriate: Wide range (areas of 1 to 3km in radius) Short range (spots of 500m in radius) Weak (indoors using S-S repeaters)

100cm

antenna gain : Approx.15dBi 10cmφ×100cm 1～3 Sectors

Signal processor

S-band transmitting antenna

7 Confidential & Proprietary S-DMB reception now available inside tunnels Gap fillers installed in expressway tunnels

As authorized by the Japan Highway Public Corporation (JH), Mobile Broadcasting Corporation has installed retransmitting devices, or gap fillers (GFs), inside tunnels on the Tohmei Expressway in order to make reception of S-DMB broadcast signals possible inside these tunnels. These gap fillers will make it possible for drivers to enjoy MobaHO! broadcasts inside these tunnels, without interruption.

Gap filler (Receiver) Gap filler (Transmitter)

Illustration of a gap filler A gap filler transmitting antenna installed in a tunnel 24 Confidential & Proprietary MediaMedia CenterCenter (in(in Akasaka)Akasaka)

Media Center manages all programs, and sends/receives broadcast data and contents to/from Broadcasting Center via network. This center has an audio studio, video editing room, CD library, data production room, and audio programming room in its limited space. We use the latest production/editing equipment to efficiently produce multi-channel contents with a small staff.

6 Confidential & Proprietary BroadcastingBroadcasting CenterCenter (in(in Ohimachi)Ohimachi)

Broadcasting Center performs around-the-clock monitoring of the service distribution and serves as a data center (IDC) to manage important customers.

5 Confidential & Proprietary FeaturesFeatures ofof MobileMobile BroadcastingBroadcasting SystemSystem

• Use of small receivers without the need for dish antennas – High-power transmission achieved by high-power repeaters and the satellite’s 12-meter antenna • Broadcasts in the S-band (2.6GHz) that doesn’t cause rain attenuation – Ability to provide disaster information during the passage of a big typhoon • Ability to provide services in poor reception areas – Setting up of gap fillers (GFs) for retransmission of airwaves from the satellite – Hybrid system consisting of the satellite and GFs • Stable reception in complex multi-path environment or while moving at high speed – Adoption of “System E” based on CDM as broadcasting system • Adoption of RAKE reception and interleave technology

10 Confidential & Proprietary Enjoy S-DMB Anytime and Anywhere!

At sidewalk cafes Driving

Sailing Climbing

18 Confidential & Proprietary ANA to adopt S-DMB as in-flight entertainment on domestic flights

All Nippon Airways Co, Ltd. (ANA) and MBCO have reached agreement on ANA's adoption of Mobile Broadcasting (S-DMB) service as in-flight entertainment (IFE) on its domestic flights and it is now in preparation. This will make the skies even more comfortable for travelers by making it possible to view and listen to news and sports in real time, as well as enjoying diverse, nonstop music programming 24 hours a day.

ANA

ANA’s aircraft In-flight service image

19 Confidential & Proprietary MobileMobile BroadcastingBroadcasting CorporationCorporation’’ss VisionVision

The essence of mobile communications is “With Me.” In 1955, Sony developed a portable radio, which allowed people to listen to the radio outdoors. Their release of Walkman in 1978 allowed people to enjoy listening to music while moving. With the development of notebook PC “DynaBook” by Toshiba in 1989, it became possible to use a computing environment anytime and anywhere. In the late 1990s, the advent of mobile phones considerably changed people’s lifestyle. In this way, the advent of new portable devices has been giving birth to new global markets that are greater than the markets for existing (stationary) devices. MBCO is aiming at a market for TV broadcasting services to mobile or outdoor users. This is the last market that has enormous untapped potentiality. Through provision of satellite digital multimedia/multi-channel broadcasting services, MBCO intends to cultivate this new market.

1955 1978 1989 last half of 1990 2004 Portable Radio Walkman Dynabook Cell-phone with Me terminal

11 Confidential & Proprietary UserUser TerminalsTerminals

Mobile receiver in-vehicle receiver

PC card tuner mobile phone built-in receiver

13 Confidential & Proprietary ChannelChannel LineupLineup (40(40 chch ofof MusicMusic && AudioAudio Programs)Programs)

Mobile Recommends USEN BEST SELECTION Jazz & Classic モバＨＯ！401 J-POPチャート THE JAZZ 小林克也チャンネル J-POP2000 THE CLASSIC レッドシューズ J-POP90's HMV Japan-COUNTDOWN J-POP80's J-POP70's oricon FM Selection oricon-Artist Special フォーク大全集 Tokyo FM J-STREET 演歌 Billboard Station BLACK MUSIC STATION J-WAVE rockin'on レゲエ FM802 CLUB MIX ポピュラー80's ポピュラーバラード English FM Station from U.S. キッズ英会話 THE FEELING BBC WORLD SERVICE KKJZ-Jazz & Blues FM94/9 – Alternative Rock WPHI-R&B/Hip-HOP KSON - Country News World FM WQXR-Classic ラジオNIKKEI第2 TRANSAMERICA Latin

Confidential & Proprietary ChannelChannel LineupLineup (8ch(8ch ofof VideoVideo Programs)Programs)

CHANNEL Music Japan TV ONE

Mobile.n TBS Channel NHK etc. Entertainment

ANIMAX MTV

NTV Horse Racing NEWS24

Confidential & Proprietary 課題４．移動体向けコンテンツとは LIVE CONTENTS are KEY for Broadcasting Service

NEWS SPORTS

写真提供：NHK 「ニュース１０」写真提供：「おはよう日本」写真提供： NHK NHK

日テレNEWS２４

日経CNBC

Confidential & Proprietary 課題４．移動体向けコンテンツとは（その２） Enjoy while driving and/or commuting ｅｔｃ．

Attractive Animations archived are now broadcasting through S-DMB in Japan.

Confidential & Proprietary Channel Lineup (Data Broadcasting)

SinceSince aa varietyvariety ofof informationinformation isis receireceivedved andand storedstored automatically,automatically, youyou cancan viewview itit anytimeanytime “while“while listeninglistening toto music/audiomusic/audio programs.programs.

News Sports Business gourmet Health Augury

Forecast Hobby Gambling Gravure English Entertainment

16 Confidential & Proprietary Subscription Fee Plans (Example)

We offer four types of packages and a premium channel to cater to specific interests. Our service packages are available from 980 yen per month.

■ Sign-up fee (at the time of sign-up only) 2,500 yen +

■ Basic charge (monthly) 400 yen +

Package A All Video & All Music & Audio (Except Premium) 2,080 yen

Package B All Video (Except Premium) 1,380 yen

Monthly Fee Package C All Music & Audio 1,380 yen

Package D Data Broadcasting 300 yen

Premium Green Channel (horse race) 1,260 yen

17 Confidential & Proprietary Mobile Broadcasting Service as Media for Disaster Prevention

MBSAT

S band wave Broadcasting Center

Nation, Municipality

– Mobile broadcasting services are able to: Provide information throughout the country via satellite even when ground-based infrastructures are severely damaged by a major disaster; – Use not only voice but also video to provide information (helpful to the aurally-challenged); – Provide emergency information that can be downloaded/stored in the form of text and still images by the use of data broadcasting functions; and – Provide NHK’s disaster reporting programs on a channel “Mobile n” around the clock at the time of a disaster (push-type distribution of minimum information).

27 Confidential & Proprietary EarlyEarly WarningWarning SystemSystem inin corporationcorporation withwith JMAJMA

Traveling of Primary wave Traveling of Secondary wave Confidential & Proprietary PreliminaryPreliminary TestTest ofof ourour EarlyEarly WarningWarning SystemSystem

（１）Earthquake Alert

Test case

Confidential & Proprietary Satellite Ground Segments

1. As Complemented Equipments – Mobile broadcasting services are now utilizing the Gap-fillers as terrestrial repeater equipments. – The fundamental functions of Gap-fillers are the almost same as the Satellite one.

2. As Base Stations for Multicasting – Provide the service throughout the country via satellite in a very efficient manner. – Acting as satellites on Ground by owing complicated functions such as modulation/demodulation and/or frequency conversion etc.

3. As a Hybrid System incorporated with Terrestrial Networks – Satellite Ground System is going to be incorporated with the terrestrial networks such as mobile communications, wireless LANs and WiMax etc.

27 Confidential & Proprietary ThroughThrough provisionprovision ofof SS--DMBDMB services,services, wewe aimaim toto createcreate ofof newnew lifestylelifestyle andand thethe safesafe andand securesecure society.society.

Thank you for your attention!

28 Confidential & Proprietary