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Your Association is working for you! contents
Yes, the recession is still with us and the signs are that it will SSA UK News ...... 8 take a while for the general economy to start growing. This News Features ...... 10 to 13 was confirmed by our speakers from the banking (Barclays and The Royal Bank of Scotland) and business (John Dunning • Self Storage – started by cavemen? of the South Cheshire Chamber of Commerce) sectors at our • Safebox Self Storage sponsored... recent and successful conference in Manchester. However, it • BiG Storage hosts Big Lunch is clear that every one of you has been fighting the recession • Dudley storage company’s grand... positively and most operators agree that, to date, the industry • BiG Storage wins award as a whole is showing itself to be fairly resilient. Expansion plans have not • Self storage company thrives... surprisingly been held back; that said, there are clear opportunities for future growth. No doubt the trick is to decide when the time is exactly right to make the Company Features next move. • Quality assured with Kilmarnock Removals ...... 15 Although less well attended than of late, the conference was much enjoyed and • Big Box, Maidstone ...... 16 many more delegates than usual stayed to the end to listen to all the presentations. Most of the speakers were from member organisations, or those with whom we • Always room to buck the recession .18 are associated. Day One was led by our trainers, Geoff Langston and Steve Bent, • Big Yellow and Armadillo Self who were encouraging everyone to keep going and do what you have always Storage’s charitable works ...... 21 done, but a little better. Rob Riddleston and Andrew Garvey of Barclays and Paul • Merthyr Self Storage ...... 25 Turton of the RBS launched the second day, explaining what had happened in the Business News ...... 27 banking sector and how anyone requiring finance should go about preparing their case. Sustainable development, be it new builds or refurbishing older • Progress on the Business Rates... properties, remains a very important theme which I am convinced the industry • Energy Efficiency Loans should follow. We were grateful to Abigail Dean of Upstream Sustainability • Statutory Redundancy Pay Rate Rise Services (part of Jones Lang LaSalle) for her practical input on this subject; an Conference Features . . . . . 28 to 33 article by her appears on Pages 32 and 33. Finally, and most importantly, Louis Hill of Source PR, who is now working with the SSA UK on its marketing campaign, • SSA UK Conference – Trade Show and Rob Smith of Blueleaf, gave masterful presentations on marketing and the • A step in the right direction... importance and use of web-based digital marketing. Copies of their slides are • Introducing Sustainability to the... available from Head Office. Technology Features But that is not all. Our marketing campaign on your behalf has certainly taken off and it has been confirmed to us that the short feature on BBC Breakfast • SSA UK to launch new and improved television last month has brought in new customers for some operators. Louis website ...... 34 Hill’s article on Page 31 is well worth reading. From nowhere we have managed • The World’s Gone Tweeting Mad! 37 to obtain some coverage of our industry in the national newspapers and on prime- Employment Feature ...... 39 time TV. It is now our aim to build on this early success and we urge you to take advantage of what we are doing in your own localities. By working together we • Immigration Update can surely spread the positive message about your business to more and more To subscribe to the Focus and Self Storage Europe people in our communities. magazine, please contact: Self Storage Association, Priestley House, The Gullet, Concurrent with the production of this edition, we are launching a new website. Nantwich, Cheshire. CW5 5SZ Tel: + 44 (0)1270 623 150 There is an article about this on Pages 34 and 35. We hope it will assist you in Fax: + 44 (0)1270 623 471 finding out what is going on and support and enhance the marketing campaign e-mail: [email protected] I have just mentioned. We are also starting to put together the results of this Editorial year’s SSA UK Mintel Survey, which we know will be very important for our industry. News items and articles on all aspects of the self storage Again, may I encourage any operator who has not yet submitted their survey industry are welcomed, and should be sent, together with photographs if appropriate, to the editor, Stan McKerron: results to do so as quickly as possible, so that we really can have a pan-UK and e-mail: [email protected] fully representative document. Opinions expressed in the Focus magazine are not necessarily those of the SSA UK or FEDESSA While I know it is very early, may we wish you all a Happy Christmas. Advertising Please contact Stan McKerron: Rodney Walker, 48 Talbot Way, Stapeley, Nantwich, CW5 7RQ. CEO, SSA UK Tel: + 44 (0)1270 624 622 e-mail: [email protected] 7 40023 Focus:Layout 1 1/12/09 08:14 Page 8
SSA UK NEWS Self Storage Focus
New SSA UK Members NOTICEBOARD
On behalf of the Directors and members of the Self Storage Association, we would like to extend a warm welcome to: Training Course Dates: 18 November - Proactive Selling, London Full Operator Members • Harrogate Self Storage Ltd. Notes for members Associate Provisional Operator Members From Sue Brash, SSA UK Business Manager
• Self Storage Tameside. The SSA UK’s new website will be launched soon. Members should check that their log-in details are still working correctly. Associate Supplier Members Go to www.ssauk.com, and click on the “Member Login” tab at • Basil E Fry & Company Ltd. the top of the page. Then, type in your “Username” and “Password” and click “Submit ”. If you cannot access the Members’ Section of the website, please contact the SSA UK as Focus Magazine Deadlines soon as possible ( 01270 623 150).
The deadline for submitting contributions to the next edition of the There are plenty of Anti-terrorism posters and SSA UK window Focus magazine is the 24th of December, 2009. Any news items stickers available to members. If you require any of these, or articles, together with any photographs, should be e-mailed to please e-mail: [email protected] with details of your Stan McKerron, at: [email protected]. requirements.
The deadline for Advertising Booking Forms is Friday the 1st of There has been a great response to the Members’ Survey. If January, 2010 and for Advertisement Artwork it is Friday the 8th of you have not yet done so, you can still send us your completed January, 2010. survey; it’s not too late!
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NEWS FEATURE Self Storage Focus
Self Storage – started by cavemen?
Following extensive field studies, Prof. Krik Semaj believes that self storage has been a thriving business for 35,000 years. Here, he explores the historical development of self storage. The Upper Palaeolithic peoples of Central Europe are well known for their exquisite cave drawings. Fine examples exist in Lascaux, France; the Cave of Altamira, Spain and at Creswell Crags, UK. The eminent professor’s extensive studies suggest that the drawings of bison, horses and deer, informed hunter-gatherer cavemen of what could be stored safely in each cave. Further research is required to validate this exciting hypothesis. The Great Pyramid of Giza, built in 2560 BC for King Khufu, is a spectacular early storage facility. Construction of this Wonder of the Ancient World took 20 years. For over 3,800 years it stood proudly as the tallest man-made structure. However, despite its size it only has three chambers. Such poor space utilisation would dismay modern self storage operators. Security would also cause McQueen was in and out of the cooler for his many escapes. concern, given that all three chambers were looted. Storage professionals always take care of security; it’s what the Noah benefited from a tip-off about an impending flood and business is about. created the first floating self storage facility. Subsequently he The United States Bullion Depository is a fortified vault building cornered the market and achieved one of the fastest fill rates ever located near Fort Knox, Kentucky, which is used to store a large known for self storage. The flood removed his competitors, giving portion of the United States’ official gold reserves and, him a monopoly on storage provision. However, his charitable occasionally, other precious items belonging or entrusted to the disposition meant he didn’t abuse this dominant position and federal government. Now that makes it a pretty valuable self instead gave shelter to animals. storage operation. Who else can claim to store $134 billion An army of terracotta soldiers would present a challenge to some worth of goods? Well, Jeremy Irons in Die Hard with a Vengeance storage companies. The army included strong warriors, chariots, knew that he’d make more by targeting the Federal Reserve in horses, officials, acrobats, strongmen and musicians. Everyone New York. you need for conquests in the afterlife. For the first emperor of In all its glorious history, self storage operatives have striven for the China, Qin Shi Huang, this was an easy storage task. Aided by highest levels of honesty, integrity and professionalism. Sadly, one 7,000 motivated staff, he stored them in no time. And, they storage centre in London has recently let the side down. What is remained undiscovered until 1974, which was an impressive going on in the Houses of Parliament, where British politicians are security performance. stored? This building seems to house a lot of bad eggs. Security If you had to store Steve McQueen, Charles Bronson, James is lapse; they can come and go as they please. Instead of offering Coburn, Gordon Jackson and David McCallum, you wouldn’t put leadership of the highest order, many appear to have their noses them all in the same place would you? You’d send a couple to in the trough. Colditz. But no, the German Air Force decided to put them all in Who’d have thought when Zog the caveman offered to store the same camp. What a mistake. Tom, Dick and Harry were some meat for the hunter-gatherers of the Upper Palaeolithic being dug before you could say “more pudding Mr. Goering”. period, that self storage would endure for so long? At some point Clever Mr. McCallum used his socks to get rid of the dirt and Steve in their lives everyone needs a little storage space.
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Volume 4, 2009 NEWS FEATURES
Safebox Self Storage sponsored driver BiG Storage hosts Big Lunch wins the East Anglian Championship A community fun day was held at BiG Storage in July as part of the Big Lunch street party celebrations, which took part throughout The Safebox Group, which incorporates Safebox Self Storage the United Kingdom. and Safebox Document Storage, announced a major Millions attended the street parties and picnics, which were held sponsorship deal with local racing hero Steve Santry back in across the country to encourage people to meet their neighbours. February this year. Sadie Lund of BiG Storage said: “The Big Lunch was held at BiG As Steve’s major sponsor, Safebox is delighted to announce that Storage and we raised several hundred pounds for the Hospice of Steve has become the East Anglian Lightning Rod Champion, the Good Shepherd, despite the atrocious weather.” having beaten 18 rivals at an event held at Yarmouth Stadium. BiG Storage hosted the event on Sunday, July the 19th, from His success follows on from a previous event when he won both noon, and put on entertainment for adults and children, as well his heat and final races in the Lightning Rod category at as providing an opportunity to tuck into the fayre on offer. Wimbledon Stadium. Andrew Donaldson of BiG Storage said: “Everyone was welcome to come along and have their fill of the local fayre, while they joined in and enjoyed all the entertainment that was on offer.”
Dudley storage company’s grand reception for bridal firm A West Midlands bridal business has become the 1,000th customer to join forces with a Dudley self storage company. Lifelong friends Lisa Humphreys, aged 33, of Great Bridge, and Clare Tivey, aged 29, of Netherton, set up their mobile bridal Steve Santry, Lightning Rod Champion shop earlier this year. “All About The Bride”, which runs bridal parties at customers’ After a very successful career in Stock Car racing, spanning over homes, was a milestone customer for Storage King, based on 20 years and including a number of major accolades such as the Ionic Business Park in Birmingham New Road, Dudley. World Champion in 2001 and ranking 1st in the world, Steve “All About The Bride is our 1,000th self storage customer. It is has made a major impact following his switch to Lightning Rod great to have such a unique firm for this milestone,” said Nick car racing. He has already successfully competed in the Norfolk Green, the Storage King manager at Dudley. Championships and last year in the Budweiser Series “We provided a specially-adapted unit, with racks and hanging Championship. rails, in which to keep the wedding gowns and accessories; and, The sponsorship deal ensures that Safebox’s bold black and all at a special rental rate to mark the occasion!” yellow logo is emblazoned across the yellow number 368 Red Lisa said: “The location is ideal and we have 24-hour access, Top Lightning Rod and signifies the start of a long-term enabling us to drop off the dresses and accessories after each relationship between Steve’s racing career and Safebox Self party.” Storage. The Safebox group of companies operates a number of Do you have any news for Focus? properties in and around Cambridge, providing in excess of 40,000 sq. ft. of self storage space, along with serviced offices, If you have any News Items or Articles for the Focus magazine, please e-mail your contributions to industrial units and over 2.5 million managed archives in Stan McKerron at: [email protected] purpose-built dehumidified stores.
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Volume 4, 2009 NEWS FEATURES
BiG Storage wins award
A decade of success was celebrated at the Warrington Business Awards in July, 2009. In its tenth year, dozens of businesses came to the Park Royal Hotel in Stretton for the annual event. Among the big winners were Martin Dawes Systems, named “Business of the Decade” and BiG Storage, which took home the “Business of the Year” prize. The winners not only walked away with prizes, but more importantly the honour of winning such prestigious awards.
obvious economic pressures, the company has seen continued growth and success, and recently improved its services by introducing Sunday opening at its Torquay branch. Local estate agent David Vernon says that people are at last selling their houses, and some choose to move into temporary accommodation before buying their next home. “People who have been waiting until the market picks up before they move, have realised that they can benefit from storing their belongings in a safe storage facility, and in the current market this invariably means having to do so for periods of six months Sean Jinks and Alison Taylor from BiG Storage’s or more,” he said. Warrington Branch with Andrew Donaldson Meanwhile, one of snooker’s most recognisable stars took a break Success... from the sport to talk at this year’s Warrington Business Awards. Dennis Taylor, known as much for his over-sized glasses as his cue action, entertained guests at the awards ceremony.
Self storage company thrives in recession
“The Self Storage Industry in Devon is booming, despite the economic downturn,” says Andy Patrick, Managing Director of Quickstore. Quickstore Storage Limited, which has facilities in Torquay, Plymouth and Exeter, has been providing storage solutions for businesses and domestic customers across Devon since 1989. It is now the major space provider in the county offering over 125,000 sq. ft. of secure storage space, divided into self- ...is teaching an old dog new tricks. contained units varying from 16 to 500 sq. ft. Regardless of the
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Volume 4, 2009 COMPANY FEATURE
Quality Assured with Kilmarnock Removals
Kilmarnock Removals, which was bought by Matt. Purdie & Sons and power doors, which compliment the existing 92 self storage on the 1st of May 2009, has now achieved all four Quality units that were built in 2007. Standards available to it. This was all done within 14 weeks and Kilmarnock Removals After Matt. Purdie & Sons bought Kilmarnock Removals, there became the first company to achieve the new Self Storage was an extensive review and the entire premises were Standard, BS EN 15696. It is also the only company in the UK refurbished, the offices were re-furnished, new Move Administer to hold all four of the Quality Standards available to the software was installed and all the IT infrastructure including the removals and self storage industries. computers were replaced. Kilmarnock Removals became the first company to achieve the new Self Storage Standard, BS EN 15696.
“The attitude of the Kilmarnock staff has been excellent,” said Matt. Campbell, the Depot Manager. “When Matt. Purdie & Sons took over, Kilmarnock Removals were on a three day week. All of the staff members were retained and an extra employee was added to the payroll, in an administrative capacity. I am very proud of them all and the prominent position of the business, which with three depots is now the largest removal Matt. Campbell (Depot Manager), Jaclyn Imrie and Angela company in Central Scotland. There is no doubt that Quality Gallacher (Admin & Sales) and drivers Alastair McMaster, Standards make a difference to the conversion rate, from surveys Robert Kenny and Stevie Collins to actual bookings. The public are very aware of Quality Standards and having them is a fantastic selling point, A showroom, with colour-coded displays and new windows to particularly if your competitors do not. The Quality Standards exhibit the packing materials and self storage products on offer, are actually worth a small premium on the price in some cases, was added. The showroom now incorporates a large tropical as customers feel that they are getting something tangible and fish tank, which is a focal point for the younger customers who visible for their money.” visit the facility with their parents. New uniforms were designed for all staff, to compliment the Matt. Purdie & Sons company image. However, they still retain the separate identity of Kilmarnock Removals.
...a full re-training programme was implemented for all of the staff.
All of the vehicles were replaced, including the forklift truck, and a full re-training programme was implemented for all of the staff. 24 extra self storage units were added and a new fire escape
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COMPANY FEATURE Self Storage Focus
Big Box, Maidstone
The Big Box Storage Centres company, which has its head office in Brighton, was founded in 1995 by brothers Mike and Peter Rayner. The company was originally a removals business, but was quick to realise the opportunity that the Self Storage Industry offered. Now, this impressive operation comprises eight facilities around the South East of England, and it has expanded rapidly as demand for quality storage has increased. Due to the increase in demand, a decision was made to extend their self storage facility in Maidstone, Kent. The two-tier
mezzanine floor in the extension to the existing building has increased the footprint of the storage facility by approximately 14,600 sq. ft. and increased the net lettable area to 64,000 sq. ft., bringing the centre into line with Big Box’s other facilities. Work on the project started in November, 2008 and Contracts Manager, Steven Kelly worked closely with Active Supply and Design, who started the fit-out in April, 2009. The new reception was opened in July, 2009. Unit sizes range from lockers up to 225 sq. ft. with high gloss corridor walling systems complemented by Linden Green door leaves set within white door frames, to give the facility a crisp and modern appearance.
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COMPANY FEATURE Self Storage Focus
Always room to buck the recession. . .
Britain may be in the middle of the worst Tom said the “churn rate”, where people take an recession for decades, but Evans Business office or unit but don’t stay long, has increased Centre in Bolton is leading the way by letting but they were still gaining overall. He put the more units and workshops. increased churn rate down to more people Whether it is a small regional office of a deciding to cut costs by working from home, but national company, or a redundant worker using that was offset by more companies deciding to a pay-off to start up in business, the serviced expand into larger offices. offices at the Manchester Road centre are being Sue said: “We now have 79 people in a number filled rapidly. of companies working out of here. And, Managing Director of the Evans Business companies that were here from the start are now Centre Group, Tom Stokes, said Bolton was one expanding and taking bigger offices. For of the top performing centres in the country. example, one company has moved from a four- station office to a ten-station office.” On a visit to the Bolton site, Tom Stokes said: Evans Business Centre “We normally hope to fill our centres over a Managing Director Tom Stokes There are a selection of workshops at the two-year period, but we have been open in and manager Sue Sheffield Manchester Road site and the number of lettings for these is also increasing. Bolton for a year and we are not far from being full. Nationally we are performing well. Last year we were letting Tom Stokes said that the self storage units had also taken off, as around 15 units a week; now we are letting 22 a week, almost a more people who had moved or were considering moving, or 50% increase. were letting their properties, needed space to store their personal belongings. We are particularly pleased with the performance of the Bolton centre, but our business is a people business and a lot of the Evans Business Centres and Evans Easy Storage Centres began life in 2000 and are now a £10 million-a-year business, with 54 success in Bolton is down to the good manager we have in Sue centres employing 54 people. Sheffield.”
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Volume 4, 2009 COMPANY FEATURE
Big Yellow and Armadillo Self Storage’s charitable works
Cancer Research Big Yellow’s staff elected Cancer Research as their recognised charity in December, 2006. Since beginning their fundraising in 2007, Big Yellow and Armadillo have donated over £76,500 to Cancer Research through various activities, including: Donation Stations – Each store is provided with collection bags, which are supplied to customers who have good quality clothes, home ware, books, CD’s and DVD’s, which they no longer want. These items are then sold in Cancer Research shops. The store acts as a drop-off point for the customers’ collection bags and arranges for the goods to be picked up by Cancer Research. As much as £30 per bag can be raised in this way. Sponsored Events – Big Yellow and Armadillo’s staff have taken part in numerous charity runs, including the Great Capital Run, Race for Life events in Hyde Park, Swindon, Edinburgh, Sheffield and Hull, the BUPA Great Capital Run and the Hampton Court Palace 10k Run. Forthcoming events include the Great South Race for Life, Hyde Park: Rachel Finch, Trish Evans Run in Portsmouth and the London to Brighton Cycle Ride in (Store Manager, Barking East) and Jo Baker June 2010, for which they currently have a team of over 30 (Assistant Store Manager, Barking Central) people! sale of unwanted concert tickets, sports tickets, etc. Free Storage Space – 23 of Big Yellow and Armadillo’s facilities currently provide free storage to Cancer Research shops, totalling over 2,000 sq. ft. of storage space. Other charitable projects Donations – Since April, 2007 Big Yellow and Armadillo have donated £45,500 to various other charities, including the Lennox Cancer Fund, the Ashley Hyde Appeal, Comic Relief, Strongbones Children’s Charitable Trust, Children in Need, Cystic Fibrosis, the RSPCA, the British Red Cross and Help for Heroes. In addition, many other donations have been made to local schools, churches, hospitals and hospices. Free Storage Space – 35 of their self storage facilities currently Race for Life, Edinburgh: Kerry Struthers, provide free storage to other charities, totalling just over (Store Manager, Edinburgh) with friends behind 5,400 sq. ft. of storage space. Customer and Supplier Donations – Each self storage facility collects on behalf of Cancer Research and a number of stores have agreements in place with local contractors who make donations from any referrals that they receive. Other Activities – Last November Big Yellow sponsored a table at the Bobby Moore Sports Quiz and places were allocated to reward performance both at Head Office and in the stores. As part of their application for Best Companies, they made a donation to Cancer Research for every survey completed by their staff. Members of staff also ask for awards made to them to be donated to the charity and one lady at their Head Office donates a percentage of her Avon sales commission! Staff at their Kennington facility packed customers’ shopping at their local Tesco supermarket, using Big Yellow packing materials, while at the same time collecting for Cancer Research. Various company Race for Life, Sheffield: Kirsty Smith, second from the left, raffles have been held for which Big Yellow donated both the (Store Manager, Sheffield Bramall Lane) prizes and proceeds, and staff members have also kindly with friends and family auctioned or donated the proceeds or a percentage from the ...continued on Page 23
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Volume 4, 2009 COMPANY FEATURE
Project 65 – One recent and notable event involved Paul Holmes, a member of their staff, taking part in Project 65. For this, he completed a 65 mile run with four soldiers from the 7th Battalion, The Rifles, on the 65th Anniversary of D-Day, starting from Tarrant Rushton Airfield in Dorset and running to Pegasus Bridge in France. Paul and his colleagues had 21 hours to complete the run through towns and villages including Ringwood, Lyndhurst, Southampton and finally Portsmouth, where they boarded a ferry to Normandy and thereafter ran the final three miles to Pegasus Bridge. They raised a total of £4,000 between them and Paul personally contributed £1,650, including sponsorship from Big Yellow and its staff.
Project 65 RSPCA at Chobham: back row L to R, Jonathan Beggs Paul, pictured left, (Development Surveyor), Cheryl Hathaway (Head of HR), Alice Newport (T&D Advisor), Reggie Kerr (PA), personally contributed James Taylor (Help Desk Analyst), Carmen Montenegro £1,650, including (Management Accountant), Catherine Eason (HR Advisor), sponsorship Angela Robinson (Development Surveyor), from Big Yellow Shauna Beavis (Chief Accountant) and its staff. The commitment of their staff members has recently been recognised by Cancer Research, who have included them as a Case Study in a corporate fundraising pack that they are producing to raise awareness of fundraising opportunities and to inspire potential supporters. Local Charities – Big Yellow and Armadillo’s self storage facilities also support local charities and they are provided with a local budget for this purpose. RSPCA – Recently nine Head Office staff members attended the RSPCA centre in Chobham to renovate a log cabin used for the rehabilitation and socialisation of dogs. The team also made improvements to the garden area, as well as the fencing, and Big Yellow paid for all of the materials used. As their charity work continues to grow, Head Office and each self storage facility have elected Charity Representatives to co-ordinate and communicate local events. They regularly communicate and promote charitable activities and forthcoming events through their quarterly newsletter and Intranet. Big Yellow and Armadillo Self Storage also recognise charitable commitment through their annual Charitable Giving Awards, which for 2009 were won by Paul Holmes at Head Office and the Dragon Boat Race: Michaela Briggs (Deputy Store team at their Barking East store. Manager, Sheffield Parkway) with her team
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Volume 4, 2009 COMPANY FEATURE
Merthyr Self Storage
Merthyr Self Storage was converted from a multi-storey car park “On returning from Mount Everest on the 7th of December, we will into a successful self storage facility, with internal and external rest for one day to recover from jet lag,” said Paul. “Then, at storage. They now store over 200 caravans and campervans, 6.00 am on the 9th of December, we will start walking from and they provide pallet and archive storage. The 100,000 sq. ft. Heathrow back to Merthyr Tydfil, which is about 240 miles. We site in Merthyr Tydfil was acquired in May, 2007. hope to walk 25 to 30 miles per day, with a support vehicle guiding us. Merthyr Borough Council will be working in During the next 12 months, the company plans to expand its self conjunction with Merthyr Self Storage and Cancer Research storage capacity from 8,000 to 24,000 sq. ft. The design and Wales, in supporting our final hike. It should take us ten days to installation is being carried out by Steel Storage, who did the fit- reach our target, and we will camp out each night. We are out for the original project. scheduled to return on the 19th of December, to the Head Currently Merthyr Self Storage has 40 storage containers and Quarters of our main sponsor, Merthyr Self Storage, before hiking 60 self storage units; however, this will be expanded to 240 units the final mile to the Merthyr Council Offices.” by next year. Soon, they will also be providing a drop-off and But for 21-year-old Scott Cullen, who battled leukaemia as a pick-up archive service for a large local organisation. teenager, his ultimate goal is a little further away as he still needs The facility, which provides 24-hour manned security, also offers sponsorship. easy, flexible storage solutions and its customers can hire units He has already joined father-of-two Paul on England’s highest from 25 to 320 sq. ft. All customers have free 24-hour access peak, Scafell Pike in the Lake District, and on Carrauntoohil in to their goods and there is a professional security team on site County Kerry, Ireland. seven days a week, 365 days a year. Each customer is given a Explaining why he wanted to undertake the challenge, Scott said: “I just know that I can’t ever do enough to repay the people who security check by the security team on entry to the site. This gives helped me when I had cancer. Having leukaemia has made me the customer total control over who enters their storage unit, and a totally different person. The attitude I have to life is different; I the freedom to gain access to their goods, whenever required. appreciate things now and if I want to do something, I just go for Merthyr Self Storage sponsors Everest charity climb it. That’s how it is when I climb mountains.” Scaling new heights has just got a whole lot easier for one If you would like to make a donation, log on to: former soldier from Merthyr Tydfil, who has received the vital www.merthyrselfstorage.co.uk and click on Donate Now for the sponsorship he needed to get to Mount Everest. Seven Peak Challenge 2009. Paul Thomas, 31, has been climbing mountains around the country for the past few months with postman Scott Cullen. They’ve already completed Pen y fan, Ben Nevis and Snowdon. But, thanks to sponsorship from Merthyr Tydfil businessman Shahid Karim, who owns Merthyr Self Storage in South Wales, Paul can now make his way to the ultimate challenges of Everest and Kilimanjaro. Shahid Karim dug deep to help out his old friend and said he is proud to be a part of the fundraising. All the cash that Paul, an ex-Army man, raises is going towards Cancer Research Wales, a charity which is very close to his heart. The idea for the pair’s adventure was thought up by Paul as a way of raising money in tribute to a family member who successfully battled breast cancer. Paul Thomas and Scott Cullen
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Volume 4, 2009 BUSINESS NEWS
Progress on the Business Rates SMEs that have been trading for at least one year are eligible to Deferral Scheme apply. While these loans were previously only available to SMEs, they The Non-Domestic Rating (Deferred Payments) (England) are now also available to larger companies that don’t fall under Regulations 2009 No. 1597 implementing the business rates the Carbon Reduction Commitment. Typically, this relates to deferral scheme, were laid down by Parliament on Monday the companies that spend less than £500,000 a year on electricity. 6th of July and came into force on the 31st of July, 2009. For more information, visit: Details are available on line at: www.carbontrust.co.uk/energy/takingaction/loans.htm http://www.opsi.gov.uk/si/si2009/uksi_20091597_en_1 The Carbon Trust, 8th Floor, 3 Clement’s Inn, London, In advance of the implementation at the end of July, the WC2A 2AZ. Tel: 0800 085 2005 Department for Communities and Local Government issued E-mail: [email protected] guidance to billing authorities to help them with preparations for administering the scheme. This guidance enclosed the letter and information flyer that billing authorities must send to their ratepayers, inviting them to apply for the scheme. The application form, which should go out with the letter, is attached to the regulations.
Energy Efficiency Loans
If old equipment is making your business uncompetitive, or is costing you a small fortune in energy bills, you could consider an interest-free Energy Efficiency Loan. This type of loan gives you the opportunity to modernise your business and reduce overheads, and your loan repayments may be financed entirely by your energy savings. Statutory Redundancy Pay Rate Rise The expansion of the interest-free Energy Efficiency Loan scheme An increase in the weekly limit used to calculate Statutory for Small and Medium-sized Enterprises (SMEs) enables Redundancy Pay, from £350 to £380, took place on the 1st of companies to replace or upgrade equipment with more energy- October, 2009. An employee being made redundant with two efficient types. The business loans are unsecured and interest or more years’ continuous service, has the right to receive: free, with no arrangement fees and the application process is straightforward. Loans can be repaid over a period of up to • a statutory redundancy payment four years and the scheme is designed for the energy savings to • a written statement setting out the payment amount and how cover the repayments. it was calculated. The scheme is administered by the Carbon Trust (CT), and its The payment due to each employee under the Statutory criteria have now been expanded following the announcement Redundancy Payment Scheme is based on: of additional funding for the scheme in the 2009 Budget. • the employee’s age The scheme has been augmented to make more businesses • the length of the employee’s continuous service, subject to a eligible; some of these changes include: minimum of two years and a maximum of 20 years • lowering the minimum loan value from £5,000 to • the employee’s weekly gross pay, up to a limit of £350 for £3,000, and... redundancies up to and including the 30th of September, • increasing the maximum loan value from £200,000 to 2009. This limit was raised to £380 on the 1st of October, £400,000. 2009.
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CONFERENCE FEATURE Self Storage Focus
SSA UK Conference – Trade Show
Rod Craig (Storage King), Neil Matthews, Peter Jordan Vincent Timmins (Harrogate Self Storage), Rachel Blades and Rob Thacker (Pound Gates & Company) and Barry Rimmer (PTI Integrated Systems)
Stephen Scott (Scott Self Storage), Richard Allen (Active Linda Schofield (Smithpack) talking to Mark Chegwin Supply & Design), Kevin Thompson (The Storage Team) (F Le Gallais & Sons)
Sponsors of the SSA UK Conference:
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Volume 4, 2009 CONFERENCE FEATURE
A step in the right direction…
As the United Kingdom slowly emerges from one of its toughest about the industry in the Daily recessions, the prospects look positive for the Self Storage Telegraph and the role of self storage Industry. Having shown strong growth for the last ten years, was pushed higher up the media some resilience during the recession and having learnt lessons, agenda. the industry emerges with a stronger sense of direction in Both articles were subsequently determining the most rewarding way ahead. followed by positive pieces in The The right path has always been apparent, as a successful self Sunday Times, Daily Mail as well as Louis Hill (Source PR) storage business needs two principal ingredients: a viable BBC Breakfast TV and Radio 5 Live. market and good levels of product awareness. There is no As the flow of coverage appears to be slowly growing, the reason why the social factors that influence people to turn to self challenge now is for us all to maintain the trickle and convert it storage, such as moving home, marriage, divorce, retirement, into a steadier stream, as the self storage concept becomes etc. should not continue (admittedly with some highs and lows) more widely understood throughout the UK. so the focus needs to be on increasing industry awareness. Although Source PR has the remit and experience to drive this The success of primary coloured sites, in highly visible locations campaign, the presentation highlighted how Members can go around the country’s leading cities and towns, are testament to some way to increase the momentum, as they individually speak the success that improved awareness brings. The UK’s Self to their own local media and raise their profile independently. Storage Industry has already taken a solid foothold and grown Naturally, as awareness increases at a local level, the effort put to a position where there are now more than 750 primary in by those involved will bear fruit. facilities, with a combined turnover of more than £360m per To further grow this opportunity, Source PR opened its doors to annum. Members at the UK conference and agreed to offer its support and assistance to those looking to write their own press releases, or engage positively with their local media. Source PR’s contact The SSA UK appointed Source PR in details can be found on line at: www.sourcepr.co.uk or on the May, 2009 to help raise awareness of the SSA’s website. In addition, the SSA’s new website (to be launched in Autumn, industry and to support its members. 2009) will provide an initial point of contact for customers looking for self storage facilities in the UK. Providing a private area for members and consumer-orientated information about Although many operators are happy with their levels of success, the industry, the new website aims to be a positive resource for at the recent UK conference we outlined during our presentation all those wanting more information about the industry. One of on “Cost Effective Marketing” that there are still considerable the biggest attractions will be a new UK-wide Store Locator opportunities. Recent research from YouGov highlights that 50% Service, which can independently drive traffic to local stores. of consumers have never heard of self storage and know nothing As the Self Storage Industry gains greater recognition and about it. That suggests that half the population of the UK would prominence, it is important that it protects its reputation and puts not use self storage, simply because they do not know it exists. forward a cohesive and positive image. This is best achieved by Although this is a surprising figure for the 2,600 who work in working together and taking practical steps; whether it is a the industry, it also presents a fantastic opportunity for UK simple thing such as promoting membership of the SSA, industry operators. To help maximise the opportunity by making people standards or quality of service. more aware, the presentation outlined some of the positive steps With these standards in place, a positive market opportunity and that the SSA has taken to promote the industry, as well as steps a cohesive marketing strategy, the industry can set off on the members can take to help themselves. right foot for the challenging yet rewarding journey ahead in the Coming from a standing start, it was always going to be media spotlight. challenging to achieve immediate coverage. However, after a considerable amount of time spent speaking with both national and regional journalists, the groundwork has begun to pay dividends as the curiosity of the journalists appears to have been provoked. The momentum gradually turned in favour of the industry after a positive article in Property Week, where Rodney Walker and Paul Glenister from the SSA and Steve Williams from Safestore were all interviewed. This was followed closely by a high-profile piece, instigated by Big Yellow, in which Boris Johnson wrote
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CONFERENCE FEATURE Self Storage Focus
Introducing Sustainability to the Self Storage Sector: enhancing value and reducing costs
In September this year, Safestore joined Big Yellow in the FTSE4Good Index, indicating that the big players in the self storage sector do see the value in addressing environmental and socio-economic issues. The sector has been slow to rise to the sustainability challenge, particularly when compared to other sectors of the real estate industry, where the pace of change in recent years has been rapid. All operators, both large and small, should be watching Big Yellow and Safestore and judging whether the benefits that they are reaping make the development of a sustainability strategy a worthwhile exercise. When faced with this question, many will be asking themselves whether this is an unnecessary diversion from core business activity, or whether there is the possibility of the planning process, adding costly delays to development adding real value and increased profitability. projects. The construction stage is also when sustainability is most tightly legislated, with a need for companies to prevent pollution, manage health and safety and reduce waste. On a more positive note, effectively integrating sustainability into development plans can significantly reduce the time taken to obtain planning permission. Waste and energy management at site level can also reduce the cost of construction, and the development stage is the most cost-effective point at which to introduce sustainability measures. Big Yellow has been the first to embrace the opportunities for sustainable facility development. Its Sheen Store achieved the highest “Excellent” rating on the Building Research Establishment’s Environmental Assessment Methodology (BREEAM), in the industrial buildings category. As well as bringing the benefits of a facility that should be less expensive to operate, this has also proved to be positive for Big Yellow’s reputation. First and foremost, the development of a sustainability strategy is a risk management exercise. Understanding risks and opportunities should provide protection against potential losses in revenue and decreases in property value, in both the short and long term. It should also be possible to capitalise on opportunities such as cost savings, as described in more detail in this article. Short-term risks and opportunities A well thought through sustainability programme should lead to cost reductions. Energy prices have fluctuated in recent years and they are predicted to continue to rise in the future. Good energy monitoring and management can have a positive impact on the bottom line. There are relatively simple and cost-effective procedures that can be introduced. Big Yellow, for example, Long-term risks and opportunities reported savings of £100,000 from a mixture of energy efficiency and on-site renewable energy. As Landfill Tax The latest predictions from a Met Office study suggest that the continues to increase by £8 each year, waste reduction and average global temperature could rise by 4ºC as early as 2060, recycling will also reduce operating costs. if fossil fuel consumption remains unchecked. This may mean a 2ºC rise within the next 20 to 30 years. Globally, we can For those self storage operators involved in developing new expect a considerable increase in weather-related disasters and facilities, there is significant risk within the planning and drought, leading to displaced people, starvation and deaths. construction process. Sustainability requirements can hold up
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Volume 4, 2009 CONFERENCE FEATURE
The worst of these impacts will probably not be felt in Northern Europe this century, but what we can expect is an increase in flooding in the winter and higher temperatures and drought in the summer. This will impact on those developing and managing buildings. There will be greater potential for damage from floods and strong winds, greater potential for subsidence, and increased demand for cooling. This will mean that maintenance and insurance costs will increase. The impacts of climate change have an effect on operating costs and also on property values, with those assets that are clearly ill-adapted to withstand more extreme weather events potentially becoming obsolescent. This will be particularly true in certain geographical locations. In the self storage sector, the risk of damage to buildings and potential to increase their attractiveness to customers and contents is particularly acute and this could mean that some enhance brand strength. Things to consider are low-emission facilities are deemed to be unfit for purpose. The development vehicles and the use of recycled or reusable materials. of climate-change adaptation plans would, therefore, be To sum up, operators who are considering introducing sensible for all those who have a medium to long-term interest sustainability to their business strategy should take the following (10 to 30 years) in self storage facilities. initial steps: Consequently, opportunities exist to mitigate against the risk of • Consider the key impacts associated with their business: is asset value depreciation and obsolescence, to cut operating this, for example, through construction, energy use in facility costs, reduce the time taken to achieve planning permission, cut management or waste generation? costs in the construction process and to enhance reputation. It • Focus on those areas where there is greatest potential for is also worth thinking about further potential opportunities that impact, greatest risk to the business, or the greatest are presented through alternative revenue streams; for example, opportunity to enhance value van hire and the sale of goods such as boxes and bubble wrap. • Think about where they want to be in five, ten and twenty Integrating sustainability into these goods and services has the years time. How does this relate to sustainability risks and opportunities? • Put an action plan in place to address the impacts identified in the previous steps, to get them where they want to be. For further information, e-mail: [email protected], or 020 7399 5049. Abigail Dean, Upstream Sustainability Services, Jones Lang LaSalle
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TECHNOLOGY FEATURE Self Storage Focus
SSA UK to launch new and improved website
Before the end of November, 2009 the SSA is due to launch its newly revamped website as part of its concerted drive to raise awareness of self storage, and to support members in attracting new business to their self storage facilities. A presentation by Rob Smith of Blueleaf at the recent UK conference further highlighted the importance of a web presence and some of the key ways in which members can effectively drive customers to their websites. The intention of the SSA’s new website is to provide the first port of call for all self storage users, whether it is the first place customers go to look for a facility and information, or an initial contact point for members to go to find the latest information and industry contacts. As well as improved functionality, simpler navigation and effective content management, the website is designed to offer users a more user-friendly experience. The website is split into three core areas, with sections for members, non-member industry professionals and customers, with the content of each section tailored to their specific needs. One of the new key features for potential self storage customers, whether businesses or private individuals, will be an easy-to-use, searchable Store Locator Service. All SSA UK members’ facilities will be listed and customers will be able to search using a postcode or company name for the store that is nearest to them. Each of the facilities listed will have their postal address, e-mail address and telephone number included, along with a link to their own website. The secure members’ section will include regular updates and information about upcoming events, forthcoming legislation that may affect the self storage industry, member news, as well as upcoming surveys and industry reports. An important element of the website will be to promote the benefits of SSA membership, as a means of attracting new members. The website will, therefore, have a section targeted at other industry professionals and will include more information about membership, as well as information about the standards that the Association’s members are required to attain. Throughout the website there will be more colour and animation making it more dynamic and attractive to users. The images will also include pictures of self storage facilities, so customers will be more aware of what self storage is. And, there will be regularly updated consumer-orientated news to help keep the content fresh, interesting and useful. This, in turn, will encourage people to visit the website more often.
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Volume 4, 2009 TECHNOLOGY FEATURE
The website will focus on the SSA and the advantages of membership, which it is hoped will be of benefit to both customers and members. By promoting the standards that members must achieve to join the Association, it aims to educate customers to look for the SSA logo when selecting a self storage provider. In addition, there will be information about the people who work for the Association, should members have any queries or require a point of contact. As part of the SSA’s campaign to raise awareness of the industry, the latest press releases will also be posted to provide the media with a catalogue of news items and articles that have come out of the Association in recent months. There will also be more background and industry information, so the media and other interested parties can acquire a better understanding of self storage and its benefits. A number of random, yet regular, on-line polls will be posted not only to encourage the involvement of users, but also to provide a useful stream of information to the SSA and ultimately to its members. This feature will be used to help generate feedback on both self storage and the broader industry in general. Although, it is unlikely to be completed in time for the initial launch, it is intended that the website will offer a regular blog, or discussion forum, in the members’ section as a more informal way to build relationships and to encourage member participation and the exchange of information. This feature could also create an opportunity to have guest bloggers or commentators to offer an insight into their experiences of the self storage world and possibly suggest innovative developments or opportunities for members. The new website is undoubtedly a positive development for the SSA, customers using the website and the Association’s members. Having listened to Blueleaf’s presentation, the task ahead is to ensure that the content remains fresh so the website becomes a one-stop-shop for members looking for the most recent industry information, as well as a central point for potential self storage users who are looking for a store or more information about this fast-growing and exciting industry.
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Volume 4, 2009 TECHNOLOGY FEATURE
Applications worth checking out: Desktop Apps Mobile Apps Tweet Deck Twinkini (WinMob) Seesmic Tweet Deck (iPhone) TweetGenius (B’berry) Web Apps twitter.com Hoot Suite apps
are pretty slim! Facebook’s 200 million users looks more appealing to those using social networking sites to build their customer base. Monitoring your brand on Twitter is probably essential if you are BMW or Virgin. It’s possibly a good idea if you have a business with an instantly recognisable brand name. But, I would It’s pretty hard not to have heard of Twitter, which is a global question whether it was worth monitoring “Ace Self Store” or the phenomenon. In a nutshell, Twitter allows you to upload short like. Even a search of all tweets in the last ten days with the posts, known as “tweets”, and to follow streams of posts from search term “safestore” yields just four results, which is less than other users. half a tweet per day, or perhaps more importantly, less than one “Following” a person on Twitter simply means keeping track of tweet per twenty stores. that person’s posts or “tweets”. Anyone who is following you, So why bother? Without winning direct business or even can see your tweets and you can keep track of anyone’s tweets advertising, there are still a number of business cases for using you follow. Okay so far? Twitter. The primary one is as an information resource for The trick is that tweets can only be 140 characters long, which business leaders. Want to know what the cutting-edge sales, is shorter than a standard mobile phone text message. For marketing or leadership gurus are saying? Follow them on example, the blue text above is exactly 140 characters. Twitter. In reality, Twitter is a new and unusual way of connecting with In the last three months through Twitter, I have personally gained people that is hard to describe; it has to be tried to be fully access to people and information that I would simply never have understood. And, there is an initial learning curve to negotiate found using Google. It has proved invaluable for sourcing before its power can be harnessed. Thankfully, there are excellent web content and making vital connections with people. thousands of software applications to help you make full use of And, these leads have already provided significant benefits to Twitter’s possibilities. my business. Like any applications, Twitter “apps” allow you to perform almost To conclude, if interested in direct growth, you’re unlikely to all functions much faster than via a website. More importantly, create new self storage customers through Twitter. In fact, you they help you manage the streams of tweets (or “tweetfeeds”) would probably stand a better chance knocking on doors in your from the users you are following and help you to interact with local area! However, if you are interested in all facets of brand your network. Perhaps the most interesting feature of these tools awareness, connecting with like-minded people and using is that they notify you if anyone tweets a certain word or phrase. Twitter as a resource to help you get the most out of your team, “Self storage” is an example. However, an even more significant then I believe it’s worth investigating. We’re very happy to business use is monitoring “your company name”. Many users discuss this further and hear your views, so feel free to contact are seeing this as a fantastic tool for learning what people are us at: [email protected], or tweet me via my saying about their brand. storage-specific twitter account: @storagetips, or simply see what we’re saying on: www.twitter.com/storagetips. Joining Twitter takes a matter of minutes. You just log on to twitter.com, create an account, search for a few interesting people to follow, post a few tweets and you’re away! Even though it’s the fastest growing on-line networking tool (1,382% monthly subscriber growth Feb, 20091), Twitter is one of those “Marmite” things, which you either love or hate. However, deciding to use it should be a business decision. So, it’s viewed as a way to reach out to new and existing customers, to find out more about them and start new relationships. Many US operators are tweeting about discounts and benefits. However, with under 10 million Twitter users worldwide, the chances of finding anyone within your five-mile radius who needs storage and who actually follows your tweets, 1 Source: eMarketer April, 2009 37 40023 Focus:Layout 1 1/12/09 08:16 Page 38 40023 Focus:Layout 1 1/12/09 08:16 Page 39
Volume 4, 2009 EMPLOYMENT FEATURE
Immigration Update
Baroness Scotland, the Attorney General, was recently fined Sarah Anderson, an employment £5,000 for employing a migrant housekeeper who did not have law specialist with SSA Supplier the right to work in the United Kingdom. This case, and the Member Rooks Rider, writes publicity surrounding it, serves as a timely reminder to employers about immigration law about UK immigration law and the consequences of breaching this law. This article provides a brief immigration update. Sarah Anderson Obligation of an employer to prevent illegal working a Certificate of Sponsorship (CoS) provided the migrant scores It is unlawful to employ an individual who does not have the a total of 70 points in accordance with certain criteria. Points right to work in the UK, or who is working in breach of their are awarded in three categories, namely: attributes (including conditions of stay in the UK. An employer must check the academic qualifications and prospective earnings), English immigration status of their staff and retain proof of the language skills and maintenance funds. Once the CoS has documents checked. been issued, the migrant will need to submit an on-line visa New Points-Based System (PBS) application to the UKBA (if already in the UK) or to the British The new PBS is being phased in during 2008 and 2009 and it Diplomatic Post overseas (if outside the UK). Once approved, condenses over 80 immigration categories into five tiers of a migrant will be granted leave to work in the UK for a maximum individuals, who are eligible to work in the UK: of three years and one month, or for the required period plus Tier 1: highly-skilled workers, entrepreneurs, investors and one month (whichever is shorter). post-study workers Penalties Tier 2: skilled workers The Asylum and Nationality Act 1996 applies to those employed Tier 3: low-skilled workers between 27 January, 1997 and 28 February, 2008. This Act Tier 4: students introduced the criminal offence of employing an individual who Tier 5: temporary workers and youth mobility. did not have permission to work in the UK. In relation to each of the above tiers, a migrant has to earn The Immigration, Asylum and Nationality Act 2006 applies to sufficient points in order to qualify to come to the UK to work or those employed from 29 February, 2008 onwards. Under this study. This article focuses on Tiers 1 and 2, which are expected Act, an employer may face civil or criminal sanctions as follows: to be of most relevance to employers. Civil Penalty Tier 1 came into force in stages between February and June, A civil penalty may be imposed if an employer negligently 2008 and is aimed at individuals who will contribute to the UK’s employs someone without the right to undertake the work for economic productivity and growth. It consists of four categories, which they are employed. The civil penalty can be up to namely: general (which replaces the old Highly Skilled Migrant £10,000 for each person employed illegally. Programme), entrepreneurs, investors and post-study work. In Criminal Offence each case, the migrant must submit a single application either A criminal offence will be committed if an employer knowingly to the UK Border Agency (UKBA) in the UK, or to a British employs an individual who does not have the appropriate Diplomatic Post overseas (depending on where the applicant is permission to undertake the work for which they are employed. based and/or their UK immigration status). This is the only tier On summary conviction, the employer will be liable to a fine where immigration permission attaches to the migrant and not and/or to imprisonment for a term not exceeding twelve months. to the sponsor. Migrants with Tier 1 permission may, therefore, Following conviction on indictment, the employer will be liable work as an employee for whoever they choose, or on a self- to a fine and/or to imprisonment for a term not exceeding two employed basis in any role (except as a doctor in training) for the years. length of their visa. Conclusion Tier 2 came into force on 27 November, 2008 and replaces Baroness Scotland’s recent fine imposed by the UKBA and the the old Work Permit System. It is the route by which UK previously-mentioned new penalties should concentrate the employers can sponsor individuals who require immigration minds of employers, and in particular their personnel permission to work in the UK. An employer will want to use Tier departments, on the increasing need for scrutinising their 2 where, for example, no-one from the resident labour market practices with regard to record-keeping and reporting. can fill the particular vacancy, or an individual is moving as part of an intra-company transfer. The content of this article is provided for general information Under Tier 2, an employer must first register as a sponsor with purposes only and does not constitute legal advice. It is not a the UKBA and obtain a licence. This licence is valid for four substitute for obtaining legal advice on a specific query and is years. As a condition of obtaining and keeping the licence, not intended as such. While every reasonable effort is taken to sponsors will be subject to onerous compliance and reporting ensure it is up to date, no responsibility is accepted by the author obligations. Once the licence is issued, the employer can issue or Rooks Rider for any consequence of relying on it.
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