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Microsoft Powerpoint Réunion Charentexport Jeudi 16 juin 2011 BRESIL Rodolpho WILMERS –Sales Manager Southern Cone Franco PADUANO- Sales Manager Andean Community LEROY SOMER Michel GOUGES -Directeur Division Internationale Brazil & Mercosur Rodolpho Wilmers - 35 years experience on industrial Brazilian market - Mechanical Engineer / Master Science Administration - Responsibility for Leroy Somer Business in Emerson Corp. - Working with Leroy Somer since 1994 -University Teacher since 1985 Communauté Andine-CAN Francisco PADUANO 33 ans d’expérience du marché Vénézuelien, Colombien Péruvien… IUT Electrotechnique et Master de Ventes Responsable du bureau de Caracas depuis 1986 Acteur de télévision dans ses temps libres Brésil-Géographie Zone intertropicale Zone tempérée Latin America Agreements G3: Mex, Col, Ven LS VENEZUELA (Caracas) Reduced taxes from Mexico to the 2 S.A Markets Southern Market (Mercosur) - Brazil Argentina, Uruguay Paraguay + Venezuela Chili & Bolivia invited. Large market Political influence Andean Community -CAN No taxes inside -Colombia, Ecuador, Peru, Bolivia - Reduced to 4 countries LS Brazil Sao-Paulo Venezuela joined Mercosur CAN+ Mercosur =UNASUR NAFTA: USA-Can-Mex Union des Nations Sud-Américaines Alena créé en 2007 -Initiative Brésil FTAA. Tentative USA. Echec Free Trade Area of the Americas LS main activities in Brazil • Present since 1990 for sales and service • Local office to support our main customers : •Caterpillar (Gensets), main customer •Schindler (local manufacturing for elevator motors) • International customers with local plants •Michelin , Bobst, Ingersoll Rand, Atlas Copco, Carrier •2 Distributors •electrical motors, drives •Gearboxes, mechanical •4 Service Workshop LS main activities in Brazil Some applications of Leroy Somer products in Brazil STEEL CUTTING MACHINE • Gearboxes • Motors • Drives Some applications of Leroy Somer products in Brazil GEARLESS MACHINES FOR LIFTS LS main activities in Venezuela • Present since 1975 for sales and service Local follow up of our main customers : • Petroleos de Venezuela (PDVSA) with two applications •ESP or PCP with electronic drives •Nema D motors for Beam pumps •After sales servives • Gensets OEM •Venezuela, Peru, Colombia, central america • Area Distributors for electrical motors, drives and gearboxes •Dinamo (Venezuela •Redes (Colombia) •La Llave (Ecuador) Succès Industrie Pétrolière-Venezuela = 3.8Mi€ Pompage par Pompes à balancier 1.8Mi€ moteurs nema D, 50 à 150HP Client PDVSA Distributeur LUKIVEN VENEZUELA – OIL & GAS pétrole pétrole Sincor Leroy Somer - PDVSA LEROY SOMER EXPERTISE .Pompage par pompes à cavité variable LSN 100HP+ Variation de vitesse « low harmonics » PDVSA Ingéniérie, 2Mi$ / an Power drive Regenerative 100 HP ATEX Motor --100100 HP EnergyEnergy--LatinLatin America Power Gas Turbine Commercial Telecom Oil & Gas Industrial Automation – Leader Award Leroy Somer Latin America 2009 LL--AA Destination Sales $M 2004-2009 CAGR: 32.0% 25 24 23 $22,0 F 22 21 20 19 $18 18 17 $15,7 16 15 $13,3 14 13 12 11 $9,6 10 9 $7,8 Motors & drives for Oil & Gas 8 7 $6,1 6 5 $3,9 4 3 2 Industrial & Hydraulic Generators 1 0 4 6 1 0 0 1 0 0 007 009 010 0 2 2005 2 2 2008 2 2 2 Motors& Drives Distribution Highlights •Strong 5-Year Growth in the Region, with 18% growth in a challenging year •Development of key Distributors for motor and drives with US$3.0M •Generators sales growth for Industry 5.8M$ and Hydraulic Turbine US$2.2M. •Several offering for Oil pumping running for more than US$1.4M FY’10F 1/3/2012 Le Brésil Portugais, Histoire B. DIAZ Portugais, dès 1440 Côte africaine. Bulle Aeterna Regis Bulle Inter Caetera en 1493, puis traité de Tordesillas en 1494 C. COLOMB 1 er Voyage: 1492-93 Haiti 2ième voyage: 1493-96 Cuba 3 ième voyage: 1498-1500 Venezuela/Trinidad 4 ième Voyage: Amérique Centrale P. Alvares Cabral 1500: Pedro Alvares CABRAL . Découverte du Brésil (Vera Cruz) lors d’un voyage en Inde. TORDESIILAS 1494 Création d’un Brésil Portugais Routes commerciales Portugaises et Espagnoles après 1494 Brésil – Conquête du territoire Territoire organisé en capitaineries, l’économie Est principalement sucrière et d’exportation. Les Portugais vont longtemps rester sur la bande côtière et disputeront avec succès leur territoire aux Hollandais et Français. Pau Brasil puis Canne. 2 Les Bandeirantes , aventuriers /prospecteurs seront les acteurs de la « dilatation » du Brésil face au désintérêt des espagnols pour ce territoire. Ils vont découvrir l’or au nord de Rio (Mina Gerais) et provoquer la ruée au sud. Mixité et Migrations Européennes De la conquête à 1850 Le monde brésilien s’est formé depuis sa création sur la mixité entre indiens, esclaves noirs (1550-1887) et créoles blancs . Société métissée dès l’origine. Entre 1850-70 puis 1910-30 Plus de 2.5Mi d’Européens vont venir peupler le Sud et Sud Est du Brésil (Allemands et Italiens surtout). Le Brésil métissé du XVI au XVIIIème siècle fait place à un monde blanc au Sud. Le Brésil a connu au cours de son histoire, une succession de " cycles " économiques pour la plupart fondés sur une production agricole: Bois de braise « pau brasil » Sucre, « l’or » Café, coton, caoutchouc, Ces cycles ont été les étapes du peuplement et du développement économique Dans chaque cycle agricole le Brésil deviendra premier producteur mondial -bois, Sucre, café, caoutchouc, avant de décliner et de passer à un nouveau produit: Soja et élevage actuellement. Conquête du territoire Nouveau centre industriel Conséquences BRAZIL - OUTLOOK Les 2 mandats du Président Lula ont vu la consolidation macro- économique du pays. Sa politique économique a permis de stabiliser le pays et de diversifier les secteurs porteurs. Le Brésil occupe une place de plus en plus prépondérante dans les relations internationales conséquence d’une redistribution des équilibres alimentaires et énergétiques mondiaux. Relativement peu touché par la crise économique mondiale, le pays n’a connu que 2 trimestres de récession porté par une demande intérieure solide et un système bancaire stable. Le Brésil a su tirer parti de ses abondantes ressources naturelles. La prochaine organisation de la Coupe du monde de football en 2014 et des Jeux olympiques à Rio en 2016 offrent d’énormes opportunités sur un marché déjà structurellement très porteur. Engouement pour ce pays, terre privilégiée d’investissements étrangers, Fiche d’identité Brésil • Démocratie: Fédération de 26 états et 1 district fédéral, Brasilia, capitale. • Le 5ième pays du monde Surface (8.5Mkm²), 15 fois la France. • Population :+ 191 millions, 5ème mondiale et la moitié de d’Amérique latine Age moyen : 28.6 ans,( 2009). Espérance de vie : 72 ans 84 % de la population vit en zone urbaine, 16 % dans les campagnes. - São Paulo : 10,4 millions d’habitants,1er pôle de développement économique - Rio de Janeiro : 6,2 millions, 2ème pôle de développement industriel et de consommation. - Salvado r : 3 millions, 1ère capitale du pays jusqu’en 1763, classée au patrimoine de l’Unesco, - Brasilia : 2 millions. La capitale et district fédéral a été fondée en 1960 - Belo Horizonte : 2,5 millions, 3ème pôle de consommation, - Manaus : 1,7 millions unique zone franche du pays, 3ème pôle industriel, • Langue : portugais-brésilien . Religions : catholique 73.9 %, protestante : 16.1 %, • Climat : principalement tropical, tempéré au sud. • Ressources naturelles : bauxite, fer, or, diamant, manganèse, nickel, phosphates, platine, étain, uranium, pétrole, bois, énergie hydraulique….. • Monnaie : le real brésilien ( BRL), Reais – s’est fortement appréciée (+25%). 8ième ECONOMIE MONDIALE– 2010 GDP Mi US$ • Latin America and Caribbean 4,512 Mi $ • Brazil 2,090 M$ • Mexico 1,039 • Argentina 370 • Colombia 285 • Venezuela 283 • Chile 203 N°8 • Peru 152 • Ecuador 61 L’Economie Brésilienne - 2011 Le marché brésilien se caractérise par une demande interne vigoureuse soutenue par la croissance démographique, l’émergence d’une classe moyenne qui a vu son pouvoir d’achat s’apprécier. La politique économique menée par le président Lula depuis fin 2002 a concilié Réduction de la pauvreté extrême et contrôle des dépenses publiques , Maîtrise de l’inflation et croissance économique . Conséquences : Taux d’intérêt élevés et Real surévalué (25%). Cette monnaie forte est bénéfique pour l’ exportateur étranger. Le pays présente une image d’économie ouverte attirant une grande part des investissements directs étrangers (IDE). Les échanges commerciaux internationaux s’intensifient Le secteur agroalimentaire doté d’abondantes ressources naturelles est demandeur d’expertise internationale. Croissance du PIB Taux de croissance du PIB 2005-2012E 7 6,1 6 5,1 5 4,7 4,7 5 3,9 4 3,1 3 2 1 -0,3 0 La croissance moyenne s’est élevée -1 2005 2006 2007 2008 2009 2010 2011 2012 à 4.5% pour la période 2004 -8 -2 -3 Bresil Monde La croissance est soutenue par : Augmentation consommation des ménages , conséquences de la politique de réduction des inégalités sociales qui a vu l’émergence d’une classe moyenne de 100 Mi de personnes. Accès facile au crédit , via la BNDES, banque publique crée en 1952. Forte augmentation des exportations soutenu par la hausse des matières premières et un Partenariat avec la Chine , premier client du pays. La croissance chinoise entrainant celle du Brésil. L’alternance politique • Les deux partis politiques les plus importants : Fernando Henrique CARDOSO: Sociale Démocratie Brésilienne. Luis Ignacio LULA: Parti des Travailleurs (PT) • Stabilité démocratique depuis 1985 – 1985 Sarney, – 1989 Collor 53% contre Lula 47% (PT), 1er Ministre F. Cardoso (Plan Real) – 1994 Cardoso 54% contre Lula 27% réélu en 1989 53% contre Lula 32%, – 2002 Lula 61%, puis réélu en 2006 avec 61%, désigne Dilma Rousseff (1 er Ministre) son successeur, élue en décembre 2010. 20 dernières années: arrêt de l’inflation, croissance économique forte Brésil - PIB/hab et IDH - PIB/habitants : 8250 $ - IDH : 0,813 (70e rang mondial) - taux de croissance économique : 5% - espérance de vie : 72,8 ans - taux de chômage : 8% taux d'alphabétisation : 90% - population sous le seuil de pauvreté : 23% - taux de mortalité infantile : 22/1000 (données 2010) (données 2010 BOLSA FAMILIA (IDH) Le plus important régime de transferts en espèces conditionnels dans le monde .
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