Case Study TV Programming August 2014 Strictly Confidential: If you are interested in learning more, please contact e:
[email protected] www.ipsos.comwww.ipsos.com/mediact/mediact 2 Consumer decision-making in TV channels Strictly Confidential: If you are interested in learning more, please contact e:
[email protected] www.ipsos.com/mediact 3 Pick Me! To diagnose and build stand out and appeal Strictly Confidential: If you are interested in learning more, please contact e:
[email protected] www.ipsos.com/mediact The Blacklist is a newer series but performs well with both viewers and non- viewers. It scores as well as NCIS – the top US ratings series now in its 11th season. 4 Strictly Confidential: If you are interested in learning more, please contact e:
[email protected] www.ipsos.com/mediact When audience share is taken into account, The Blacklist shows high potential for increase while NCIS is saturated. 5 Strictly Confidential: If you are interested in learning more, please contact e:
[email protected] www.ipsos.com/mediact The phenomenon of Where are we going, Dad? - With only one series in, this programme has moved straight to high viewership and share – will it be able to hold onto that position? 6 Perfect Dating Laugh out Loud Life Exchage Palace Empresses in the Palace First Time Potential The Palace: the Lost Daughter Index Scarlet Heart 2 If You Are The One iPartment Dream Show Iam A Singer Economic News Happy Camp Focus Today Where are we going, Dad? News Simulcast Performance Index 8.2 3.5 Strictly Confidential: If you are interested in learning more, please contact e:
[email protected] www.ipsos.com/mediact 7 Love Me! To diagnose and build engagement through emotional response and share of attention Strictly Confidential: If you are interested in learning more, please contact e:
[email protected] www.ipsos.com/mediact High engagement amongst viewers for cult series The Walking Dead.