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sign VIE 3 – 11 Dec09

Programme and Abstracts

Programme and speakers are preliminary and may be subject of change.

November-21, 2009 VIE 3 – 11 Dec ThursdayDec-3th sign09

Opening of the Exhibition

19:00 Venue: IIIDspace Mike Peter Martin Wol

MIKE WOLFF Chairman of the Sign Design Society (SDS)

PETER SIMLINGER Director of the International Institute for Information Design (IIID)

MARTIN FOESSLEITNER Director of the IIIDspace

The exhibition, sponsored by the Royal National Institute of Blind People (UK), will show over forty projects entered for the Sign Design Society‘s 2009 Awards competition, which encourages excellence in the design and implementation of signing and environmental communication wherever in the world it may be happening.Entries were assessed for innovation, environmental awareness, sustainability and accessibility as well as skill in design, planning, creativity and execution.

P.S.: We are very sorry, due to limited space by booking or invitation only.

November-21, 2009 VIE 3 – 11 Dec FridayDec-4th sign09

City Identity & Wayfinding Venue: British Embassy in Vienna

09:00 Opening & Registration 09:45 Welcome by Simon Smith, British Ambassador, and Mike Wolff 10:00 JIM NORTHOVER / UK - Global Cities, Local Places: the challenge of identity and information in urban environments ZEYNEP ARAN & HALIME FISENK / TR - Environmental sign systems as a visual language matter in Turkey KHANNA RAMAN / India - Reading the city of Delhi: wayfinding strategies for international tourism TIM FENDLEY / UK - A principled approach to designing urban wayfinding Break 12:00 BARRY GRAY/ UK - An up date from Geneva. Latest developments in the standardisation of graphical symbols and signs STEFAN EGGER / AT - “Tern”: A new traffic typeface for the Trans European Road Network (TERN) GÖKHAN NUMANOGLU / TR - Pictogram as an International Pictorial Sign Lunch 14:00 NIC BANKS / Hong Kong - Signing public transport systems MATT BUTTERS / UK - Intuative wayfinding at Heathrow Airport Terminal 5 HELMUT NESS / DE - New concepts of wayfinding in public environments. Messe Frankfurt TONY HOWARD / UK - New concepts of wayfinding in public environments / Metro Dubai Break 16:00 TOMMIE NYSTRÖM / DE - Experiences from teaching Wayshowing at Stuttgart Media University JAY RUTHERFORD / DE - Signage project in India Break 17:00 ERIK SPIEKERMANN / DE - Current Wayfinding Projects CLIFF SELBERT / USA - Finding Your Way While Enhancing Your Brand DAVID GIBSON / USA - Finding the hidden Logic Rendezvous for new projects

November-21, 2009 VIE 3 – 11 Dec FridayDec-4th sign09

Name

Jim Northover

Jim Organisation/Position Jim

Lloyd Northover / Chairman, Designer and design writer / UK

Jim Northover is a designer and design writer. He is Chairman and Co-founder of LloydNorthover, the international branding and design consultancy, and has worked on city and transport infrastructure branding, identity and signing projects in Dubai, Hong Kong and Singapore, as well as in the UK. He has recently completed a branding programme for the City of Belfast, Northern Ireland. Jim is an advisory board member of University of the Arts London Research Unit for Information Environments, and of Brunel University Business School’s Brand Management programme. He is also currently studying on the MA Design Writing Criti- cism course at London College of Communication. Recent speaking engagements include: Regeneration and Rebranding Conference, London February 2008 Beyond the Margins Experimental Typography Seminar, Cambridge September 2009 1st Place Branding and Marketing Col- loquium, Brunel University London September 2009 Previously he has spoken at IIID Vision Plus conferences: Vienna 2005, Schwarzenberg 2007; Session chair, DD4D Paris 2009

Abstract

Global Cities, Local Places: the challenge of identity and information in urban environments

I propose a context-setting talk, for the city identity/public spaces session, which challenges the way we look at information design interventions in the urban environment, both in an international and a local context. Identities of cities and towns are built up over time, layered continually, such that there are, typically, a multiplicity of languages (both literal and metaphorical) and systems that shape places through identification, orientation and direction processes. As business travel and tourism increase (albeit at a slower pace recently) the more the requirement for ‘international standards’ and ‘best practice’ strengthens. As we strive to achieve a lingua franca in pedestrian wayfinding, transport information and street signing the more people will benefit, or so current wisdom suggests. On the other hand, cities and towns are looking to promote their individuality, distinctiveness and attractiveness to encourage social and economic growth. Over the last year or so, there is evidence of a rethinking of the need for ‘local’ demands to supersede the orthodoxy of globalisation. The challenge is an important one: the richness of city life derives in part from accretions of information over time. Cities tell their own stories in different ways and information planning and design needs to be conscious of this real- ity. Can we adapt standards and systems in order to better reflect uniqueness and local culture, or is this just pandering to stereotypes? Are we importing Western methods inappropriately in some cases? My argument is not for or against, merely to propose that we, as designers, make few assumptions at the outset, ask the right questions and seek to understand the nature of locality and community to find ways to ‘square the circle’. In developing the discourse I will reference current thinking and practice, as well as historic precedence from cities around the world.

November-21, 2009 VIE 3 – 11 Dec FridayDec-4th sign09

Name

Zeynep Aran Hacettepe University / TR

Fisenk Halime AranZeynep Zeynep Aran, had studied in Bilkent University Faculty of Fine Arts, Department of Graphic Design from 2000 - 2004 and acquired a bachelor of Graphic Design. During her studies, she had also attended many real time projects; and within these experiments, her vision of creation had widened. Between years 2007 - 2008 she has graduated in NABA Fine Arts Academy, Department of Photography as a visual designer and photographer in Milan. During her studies in Italy she has worked as an intern Vanity Fair -Italia for three months. Currently she is working for Hacettepe University in Ankara as a assistant and doing her PhD studies on typography.

Halime Fisenk Baskent University / TR Halime Fisenk studied in Faculty of Art, Design and Architecture in Bilkent, University, Ankara, graduating in 2004 with Bach- elor and Master degrees in graphic design. From 2002 to 2004 she lectured graphic design at the forementioned academy. Simultaneously, she works as a freelance designer, mostly on typography. She participated exhibitions and projects on graphic design. Currently, Fisenk lives in Ankara, Turkey, where she lectures typography, sign systems and visual communication at the Faculty of Fine Arts, Design and Architecture of kent University. She also continues her Proficiency in Art studies on Environmental Sign Systems at Hacettepe University, Ankara

Abstract

Environmental sign systems as a visual language matter in Turkey

Environmental graphic design bridges all the design disciplines: planners, landscape designers, urban designers and architects. To meet the needs of the users, all these disciplines have to work together. Wayfinding, the act of finding way to a destination is strongly related with the visual culture of the society. Sign systemhas not been used not only for denoting the a direction or a location, but also have been used to as a way of entertainment and a way of symbolization of a particular community. Users are purposefully directed by the signs to being familier with a place by its envorinmental graphic systems. Turkey, as a multi-cultural country, does not have any identified environmental graphic design / wayfinding systems in any city or village. Although there are many characteristic regions in the country, it is impossible to see any environmental graphic design solutions related with the texture and culture of the places. Such problems and needs are solved only through short-term formulas. As Turkish graphic designers, we think that this is a very important problem to be analysed and solved mostly for the graphical culture of our country. While the globalization draws the world to universal design, in Turkey, the capital city, Ankara does not have a clear corporate identity on its streets and roads. Environmental graphical systems changes and differs in every location, sometimes do not have any wayfinding graphics. It is difficult to have a visual language in such a country. The reason why we do not have this language is forsure because of the lack of visual culture. It is planned to discuss the demand of visual culture in terms of environmental graphic design through researches on sign systems of Turkey by comparing the sign languages of some other countries.

November-21, 2009 VIE 3 – 11 Dec FridayDec-4th sign09

Name

Khanna Raman

Organisation/Position Khanna Khanna Design For Use / Senior Interaction Designer / India

Designation:Senior Interaction Designer, Design For Use. Educational: Bachelor of Architecture (1996-2002) from Sushant School. Post Graduation in Information Design (2005-2007) from National Institute of Design, India.

Work Experience: Signage Design, Garden of Five Senses, Delhi, India (2003) Design Internship at Honeywell on Technological Interventions for Townships (2007) Prior Experience at Conferences: Attendee, IIID Expert Forum Traffic Guiding Systems 2006, Vienna. Speaker, USID Conference-2009, Bangalore, India.

Abstract

Reading the city of Delhi: wayfinding strategies for international tourism

International tourism is one of the biggest investments for India and the South/South-East Asian region.As Delhi hosts the Commonwealth Games in 2010, it is one of the opportunities that is being put to use for development of infrastructure in all sectors. This momentum will carry on for some years to come. Being part of the developing world, wayfinding in Delhi is affected by a lot of factors. There is illiteracy, cultural biases, overcrowding, public apathy etc.

Foreigners, especially tourists face a lot of wayfinding problems in this city which is rich in terms of its culture and history. The proposed paper will run a short survey (more like a tourists\’ walkthrough) to identify problems like that of linguistics, identifying local iconography and locating public conveniences in the city. Also, the study will look at various initiatives by public bodies and the technological infrastructure available currently and in the years to come.

At the end this research will try to identify a road map for addressing these problems by proposing some guidelines and design concepts (using interactive signage, RFID etc.) that can be used generically in the South/South-East Asian context.

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Name

Tim Fendley

Fendley Organisation/Position Tim Applied Information Group / UK

Tim is the founder of Applied Information Group, an advisor to the Helen Hamlyn Centre at the RCA and on the editorial board of the IDJ. He is a tireless speaker and campaigner for the development af accessible wayfinding systems for public places. He has spoken on the subject to the London School of Economics, Reading University, Sign Design Society and the International Institute for Information Design - IIID, Vienna. As a UK member of IIID Tim organised and convened a conference on the subject of wayfinding and transportation. Tim has also spoken in London, Leeds, Glasgow, Edinburgh, Barcelona, Stockholm, Oslo, Bristol, Brussels, Molln, Antwerp, Berlin, New York, San Francisco, Arnhem, Vienna, Kyoto, Tokyo and Seoul.

Abstract

A principled approach to designing urban wayfinding

Wayfinding in cities is fundamentally an issue of urban design and architecture. Recent projects in Bristol, Brighton and London have made extensive use of information design to respond to peoples needs. Where urban design is concerned with the space between the buildings, information design is concerned with the space between the ears. This talk reviews the principles behind, and development of these recent information system.

November-21, 2009 VIE 3 – 11 Dec FridayDec-4th sign09

Name

Barry Gray

Barry Organisation/Position BG

Designer / UK

Former Chairman of SDS and currently its Treasurer. Chairman of ISO?TC 145 (Graphical Symbols) and former Chairman of ISO/TC 145/SC2 (Public Information Symbols. Chairman of BSi Committee PH/8 (Graphical Symbols and Signs) and PH/8/1 (Public Information Symbols. Former Signing and Design Manager for Network Rail and its predecessors. Hon Fellow of the University of Brighton. Have given many presentations and talks, including an IIID conference.

Abstract

An up date from Geneva. Latest developments in the standardisation of graphical symbols and signs

From tsunami warnings to wayfinding location plans; from beach flags to colorimetric properties of safety signs; from new test methods to escape and evacuation plans, the International Standards Organisation Technical Committee 145 has been busy developing its core standards and pushing back the boundaries of its work areas.

November-21, 2009 VIE 3 – 11 Dec FridayDec-4th sign09

Name

Stefan Egger

Stefan Organisation/Position Aran IIID / Design Research / AT . Previous presentations at: Vision Plus 12, Schwarzenberg, Austria 2007: “Space & Navigation: SOMS – Substituting/Optimizing (variable) Message Signs for the Trans European Road Network” Workshop “Towards A Forgiving and Self-explanatory Europe”, Brussels, Belgium, 2007: “Recommendations for European harmonised conventional and electronic signs” AID 08, Maelardalen University, Sweden 2008: “An e for Europe – A new Traffic typeface for the Trans European Road Network (TERN)”

Abstract

“Tern”: A new traffic typeface for the Trans European Road Network (TERN)

European Road Traffic Typeface “Tern” “Tern” represents one of the outcomes of the European Union sponsored project named “In-Safety” (2005–2008). The typeface was developed to meet the ever rising demands road users have to face since the introduction of international standards 41 years ago (Convention on Road Signs and Signals, Vienna,1968). Created for enhanced legibility at long viewing distances, Tern was tested according to a newly developed method. It caters for 20 European Languages- Austria will be the first country to adopt it nation-wide.

November-21, 2009 VIE 3 – 11 Dec FridayDec-4th sign09

Name

Gökhan Numanoglu

GökhanGökhan Organisation/Position

Designer / Designer / TR

Gökhan Numanoglu was born in Ankara, Turkey, on 11 November 1980. He received his Bachelor of Fine Arts in Graphic Design in 2004 from Bilkent University, Faculty of Fine Arts, Design and Architecture, Ankara. From September 2004 to Sep- tember 2005, he worked at Baskent University, Ankara, in the Faculty of Fine Arts, Design and Architecture as an academic expert. In 2004 he illustrated a children’s story book entitled “The Man in the Rainy Town,” from Kipat Publishing, Ankara. He studied at the University of Art and Design, Geneva, in a postgraduate program in New Media, from 2005 to 2007. He attended the exhibitions “Version Animée - The Animation in Contemporary Art (Geneva)” in 2006, and “Ornament and Design Process Exhibition (Basel)” in 2008. He graduated from Basel School of Design MFA Program on September 4th, 2009. His main iconic research interests are silhouette, shadow, sign and symbol, pattern, illustration and also contemporary

Pictogram as an International Pictorial Sign Research Quesitions: How can an international public of varying origins and cultural identity be informed by simple methods? Does an international pictographic language exist?

The Olympic Games are widespread events that gather the largest number of cultures together without imposing either a language or a script. In pictography they form an unavoidable source, given the size and the significance of these gatherings of people. As early as the 1936 Berlin Olympics, designers tried to answer the following questions: how can an international public of varying origins and cultural identity be informed by simple methods? Does an international pictographic language exist? This project has been initiated in order to find an answer to these questions by investigating the function, ability and the effectiveness of pictograms to overcome the language barrier in international exchanges through an applied work, in this case, pictogram family design for Istanbul Summer Olympics 2020. It can be argued that pictograms emerged as a systematical and informative iconic language phenomenon directly related to the history of the Olympic Games, and that designers should view this design task as one that requires research on local arts and crafts, and cultural heritage of the host country in order to design distinctive pictograms that identify the sports as well as informing the public of various available services. In doing so, this project investigates the universal communication systems previously used in the Olympic pictorial signs. Three areas of design considered to be key points for argumentation are investigated: abstraction to attain simplicity, regionality to achieve unique appearance and finally commonality in order to systematize universally understandable pictorial signs. Once a shape has been designed to transmit a particular message, it needs to be given simple visual form to make it instantly and clearly recognizable. This means leaving out details, only those visual qualities that suffice to make the message clear should remain. It should be noted that the higher the degree of abstraction, the more uniform the images become. Individuality of design gives way to simplification in order to achieve maximum impact. In contrast to the previous examples done for the Olympic Games, the pictograms and the method carried out for this project strive to initiate a different approach for designing the pictorial language by defending the necessity of the use of specific cultural aspects without imitating (merely using a certain amount of repetition through reinterpretation). It also claims that the possibilities of nonrepresentational aspects and the neutrality may work together in the design process of an Olympic pictogram series. Therefore, this project focuses heavily on the results achieved through research and experiments.

November-21, 2009 VIE 3 – 11 Dec FridayDec-4th sign09

Name

Nic Banks

Nic Organisation/Position Banks

Atelier Pacific Limited / Hong Kong

Education: Bachelor of Civil and Structural Engineering (Hons) - Sheffield University, UK 1984, Master of Arts Interior Design - Leicester Polytechnic, UK 1986 Member of Retail Asia Advisory Committee for Retail Asia Expo and Congress, Hong Kong & Shanghai - 2009 Present Position in Company: Managing Director, Atelier Pacific Limited Nic Banks is the Founding Director of Atelier Pacific. He obtained his first degree, with honours, in Civil and Structural Engineering at Sheffield University in the United Kingdom, followed by a Master of Arts Interior Design post-graduate degree at Leicester Polytechnic, also in the U.K. He has worked in the architectural and design practices of Lees Associates and Trickett Associates in London, Studio Citterio Dawn and Studio De Lucchi in Milan, and Sir Norman Foster & Partners in Hong Kong where he led one of the design teams responsible for the passenger terminal building at Hong Kong International Airport. Nic is a Fellow of the Chartered Society of Designers of London and has lectured on design at Leeds and Leicester Polytechnics in the U.K., The Chinese University and the Polytechnic University in Hong Kong and Shenzhen University in China. He has produced articles for a number of journals and his work has been exhibited in Hong Kong, New York and Lake Maggiore, Italy, and featured in a number of prominent publications.

Abstract

Signing public transport systems

As the density of urban environments and their associated “visual noise” has grown with time, so the need has grown for public transport systems to be more fully integrated and easily navigable. The need to clearly inform customers and assist in their ready understanding of a facility forms the back-bone of all good transport systems. However, many transport companies often view their system in isolation from their surrounding environment and in competition with other (private) transport systems, usually to the detriment of customers.

Our paper will explore how different signage systems have addressed this problem for different types of transport systems, from established mass transit railways in Europe, to newly constructed air and rail travel projects in Asia. We will explain the fundamentals behind information transfer, present examples of “good” and “bad” signing systems and conclude with at look at how public transport systems might be signed in the future.

The paper will be presented by Nic Banks, Founder and Managing Director of Atelier Pacific Ltd, a design studio based in Hong Kong with extensive experience of designing signage systems for transport systems in Bangkok, Dubai, Hong Kong, Singapore and Taiwan, among others.

November-21, 2009 VIE 3 – 11 Dec FridayDec-4th sign09

Name

Matt Butters

Matt Organisation/Position Butters

Pascall and Watson / Project Director / UK

A specialist in design for aviation he has worked on many high profile projects including most recently Terminal 5 at Heath- row and the redevelopment of Birmingham International Airport. His leadership responsibilities have covered all aspects of the airport design process including Concept, Shell, Core and Fit Out. Matthew believes that large, complex building programmes should also deliver high quality and innovative design, an approach that he brings to all of the projects that he works on. He has developed a comprehensive approach to the design of major projects including Architecture, Product, Information and Graphic Design. These combine with Pascall+Watson\’s established architectural prowess to deliver total design for buildings in the public realm. His current activities include ongoing involvement with projects at London Airports Heathrow and Gatwick and a major new build terminal in Europe.

Abstract

Intuative wayfinding at Heathrow Airport Terminal 5

Exploring the details of passenger wayfinding around a complex building, such as T5.

November-21, 2009 VIE 3 – 11 Dec FridayDec-4th sign09

Name

Helmut Ness

Helmut Organisation/Position Ness

Fuenfwerken Design AG / Designer and Managing Partner, Fuenfwerken Design AG / DE

Corporate, Information and Type Designer. Managing Partner of Fuenfwerken Design AG, Berlin, Wiesbaden. Typedesigner of Linotype Vialog (used for the wayfinding systems at the spanish rail authority RENFE and the munich transport authority). Speaker at international universities and conferences like the UdK, Berlin, German Design Conference, IIID Expert Forum, Typo Berlin, etc. He is member of the IIID and IIID Expert Forum Programme Committee 2009.

Abstract

New concepts of wayfinding in public environments. Messe Frankfurt : New wayfinding concept for the the third largest exhebition centre worldwide

Messe Frankfurt is world’s largest faire trade company with worldwide operations and services. It is the second largest exhibition ground in germany after the Hannover Messe and the third largest exhebition centre worldwide. At the home venue in Frankfurt am Main, 42 trade fairs and 200 conferences were held in 2008 with an at- tendance of over 43,600 exhibitors and some 1.68 million visitors. The exhibition area in Frankfurt grows during the last years and new plans for exhibitionhalls are still going on. 2008, before the new hall 11 and Portalhaus were opened for the operative service, the Frankfurt exhibition grounds cover 578,000 square meteres. It is an organic area for the next decades. The new main entrance changed from the east side of the area to the west side. Different user groups have different needs to explore the exhibition grounds and find their ways. The excisting signage system doesn‘t work anymore, but it is a german „design klassiker“ designed by Stankowsky+Duschek during the seventies. The idea is to present the status quo of the research, the experience with the topic wayfinding for a world leading faire trade centre and the first steps of the new concept by Fuenfwerken during the last 2 years. We will show the audience of signs09 our ideas of wayfinding concerning the right balance of dynamic and fixed information and about corporate information and exhibition based information. Finally, our idea is to show and discuss a short visionary outlook of future wayfinding on faire trade centers like Messe Frankfurt.

November-21, 2009 VIE 3 – 11 Dec FridayDec-4th sign09

Name

Tony Howard

Tony Organisation/Position H o w a r d

Transport Design Consultancy / Managing Director / UK

Tony Howard is managing director of Transport Design Consultancy and former Head of Design at British Railways. He has also worked as an independent consultant and ran the re-branding project for the Kowloon & Canton Railway (KCR) transport system in Hong Kong. As Managing Director of London branding consultancy Roundel, Tony acted as lead consultant for branding and signing on Southern Railways and Airport Express services. And for Transport for London he wrote the environmental design guidelines for the new London Tram system. Transport Design Consultancy provides design services exclusively for the transportation sector. Clients include Dubai Roads and Transport Authority, Network Rail, Union Railways, Transport for London, Eurostar, Southern Railways, GoVia, London & Continental Railways and London Underground. TDC are currently working on the new Sydney Metro, creating brand identity and signing guidelines.

Abstract

New concepts of wayfinding in public environments Dubai Metro signing and wayfinding: public service or brand opportunism?

Transport Design Consultancy (TDC) was responsible for the wayfinding strategy, signing design and environmental graphics for the new Dubai Metro which started services on 09.09.09. Dubai Metro is the first rail system in The Gulf Region.

Tony talks about the challenges creating signing and wayfinding for a general public unused to public transport and having to negotiate busy transport interchanges such as metro stations. However, the local transport authority’s decision to sell ‘naming rights’ for the new metro stations to commercial sponsors was an unexpected twist with potential impact on the clarity and ease of use of the proposed station signage. Not least because the branding for the Metro was postponed in favour of letting each sponsor company apply their own brands to the stations. This has been followed by the decision to let other companies buy ‘space’ on directional signs and locations on the local area maps displayed at each station entrance. Tony discusses how TDC negotiated this apparent quagmire without undermining the integrity of the public service ethos underpinning the network’s wayfinding system. He suggests such commercial challenges will be increasingly the norm as public service operators look to generate income within an uncertain economic climate.

November-21, 2009 VIE 3 – 11 Dec FridayDec-4th sign09

Name

Tommie Nyström

NystromTommie Organisation/Position

Stuttgart Media University / Lecturer in Graphic Communication / SWE/DE

Guest Lecturer in Graphic Communication at Stuttgart Media University (HdM), Stuttgart, Germany Teaching: Strategies for Publishing Houses, Graphic Design, Information Design, Typography, and Corporate Identity. Research: Media Trends, Information Design External expert at EACEA (The Education, Audiovisual and Culture Executive Agency) Lecturer in Graphic Communication at Linköping University, Sweden. Teaching: Graphic Communication and Design at the Master of Science in Media Technology and Engineering and at the Bachelor in Graphic Design & Communication. Vice Chairman of the Study Board for Computer and Media Technology. Chairman of the Operational board for the study programme Graphic Design & Communication

Abstract

Experiences from teaching Wayshowing at Stuttgart Media University

The course Ausstellungsdesign – Leitsysteme (Exhibition Design and Wayshowing) was offered to the 6th semester students at the Information Design Bachelor Programme. As a Guest Lecturer in Graphic Communication I had the opportu- nity to be involved in this project course taking the main responsibility for the wayshowing part. The assignment for the students was to create concepts of new wayshowing systems for three well-known places in Stut- tgart: The Wilhelma Zoo, the Porsche Museum and Areal Bosch quarters. The three places were chosen because of their differences concerning content, history and target groups. Much effort was put into understanding the design process, using the design process model of Calori . The new ideas of Mollerud also served as a theoretical background. In addition, new pedagogical methods were introduced to emphasis the importance of good teamwork. This presentation will take the audience through the different phases of the course: The creating and development of project groups, the energetic analyzing phase, when possibilities and limitations of the physical environment are defined. We will go through the testing phase, including the use of personas and scenarios, and finally discuss some of the student concepts and three-dimensional mock-ups, where they, with small means, but a lot of ingenuity, managed to present big concepts. Calori, Chris: Signage and Wayfinding Design : A Complete Guide to Creating Environmental Graphic Design systems (2007) Mollerup, Per: Wayshowing : a Guide to Environmental Signage : Principles & Practices (2005).

November-21, 2009 VIE 3 – 11 Dec FridayDec-4th sign09

Name

Jay Rutherford

Jay Organisation/Position Jay

Faculty of Art and Design, Bauhaus University Weimar / DE

Jay Rutherford was born in Canada in 1950 into a family of sign-painters and opticians. After several teaching positions, Rutherford was offered a tenured professorship in Visual Communications at the Bauhaus University Weimar. He is active in a number of international co-operation and exchange programmes, and has been instrumental in developing the Bauhaus University’s MFA in Visual Culture programme. He has been active on juries for design competitions, and is a member of numerous professional associations related to design history, information design and usability. He has spoken at numerous conferences and symposia, for example: Vision Plus (Schwarzenberg, Austria), TypeCon (Seattle and Buffalo), ATypI (Rome, Copenhagen, Leipzig), Typotage Leipzig, Annual Meeting, Centre for Learning and Teaching in Art and Design (New York), Design Week (Lodz, Poland), St. Bride’s Conference (London).

Abstract

Signage project in India

Brief talk on preparations for a signage project in India. I visited Ahmedabad (in Gujarat province) in the fall of 2006 for one month and ran a project on wayfinding in the city with students of NID, the National Institute of Design. Ahmedabad is a city of almost 5 million people, with very few marked roads and almost no numbered houses. Wayfinding is a challenge, especially for visitors. Initial ideas and sketches were presented during the project in 2006 and it has been largely on the back burner since then. I am now reviving it with two other professors at the Bauhaus University in Weimar, Dr. Bernhardt Klein, Professor of Urban Design, and Heiko Bartels, Professor of Product Design. Prof. Dr. Bibhuduta Baral and Rupesh Vyas, both teachers at NID, will be involved at the India end. We are planning a trip from Weimar to Ahmedabad next February, this time with several German students, and a return trip to Germany with Indian students at a later point. Funding for these trips is a pressing issue. While the project is still at the planning and development stage, I would be interested in presenting it to an audience of interested parties.

November-21, 2009 VIE 3 – 11 Dec FridayDec-4th sign09

Name

Erik Spiekermann

Erik Organisation/Position Spiekermann

EdenSpiekermann / DE .

Abstract

Recent Projects tbs

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Name

Cliff Selbert

Selbert Cliff Organisation/Position

Selbert Perkins Design / USA

Educated as a Landscape Architect at the Rhode Island School of Design and expanding his talents to encompass graphic design, product design, and environmental communications, Clifford Selbert has successfully developed a multidisciplinary approach to design and strategic marketing-based design process, branding him a reputation for design excellence.

Cliff is a former board member and current member of the Society for Environmental Graphic Design. He is a respected lecturer and speaker having appeared before audiences at the Harvard Graduate School of Design, Boston Design Center and Boston Architectural Center, a host to numerous student tours from the New England School of Art & Design, SUNY Purchase and Carnegie Mellon, and has served as a judge for design competitions at the SEGD, Communication Arts, and the Connecticut Art Directors Club. He has been honored with the “Business of Design Award” from the Rhode Island School of Design.

Abstract

Finding Your Way While Enhancing Your Brand

A strategically developed signage and wayfinding plan not only helps visitors navigate a complex area, but can also enhance the brand image and overall user experience. While often overlooked, a property’s signage and wayfinding plan is often the first touchpoint visitors have with an unfamiliar environment – it welcomes visitors, helps them navigate a new place and immediately shapes their overall experience and feeling about that place. Easy navigation and access shapes an overall experience and can lead to a brand-loyal customer.

Cliff Selbert, the co-founder of Selbert Perkins Design – an innovative global design firm focusing on everything from logos to landmarks with unique expertise in large scale public art and branding environments – will discuss how signage can be developed in high traffic venues to not only serve directional function, but to also enhance brand image and overall user experience.

Cliff Selbert will use visual examples and cite case studies for a number of high traffic environments – including work with the largest football stadium in the world (the new Dallas Cowboys Stadium), one of the world’s busiest transportation hubs (Los Angeles World Airports), the only high-end retail offering to open in the United States in 2009 (The Shops at The Bravern) and countless educational institutions. Cliff will walk the audience through creative solutions and strategic steps involved in creating and implementing a comprehensive branding program through signage.

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Name

David Gibson

David Organisation/Position Gibson

Two Twelve Associates, Inc. / Principal / USA

David Gibson is cofounder and managing principal of Two Twelve, a graphic design firm founded in 1980 that seeks sus- tainable solutions to problems of information, wayfinding and visioning. Mr. Gibson’s dedication to delivering thoughtful, user-centered design established the firm’s reputation as the first advocate of “public information design,” the planning and presentation of complex information to diverse audiences. Mr. Gibson recently lectured at Icograda Design Conferences in Daegu, Korea and Doha, Qatar; the Central Academy of Fine Art in Beijing, China; the AIGA National Design Conference in Memphis, Tennessee; and to other peer audiences elsewhere in the United States and Europe. David is author of The Way- finding Handbook: Information Design for Public Places, an acclaimed introduction to the discipline published by Princeton Architectural Press in early 2009.

Abstract

FINDING THE HIDDEN LOGIC

When we find ourselves in an unfamiliar city, campus, hospital or airport, we depend on systems of visual, audible, and tactile cues to lead the way and keep us safe. These are the fundamental elements of a wayfinding strategy—choosing a path within a built environment and the set of design elements that will aid in such decisions. In his new book, The Wayfind- ing Handbook: Information Design for Public Places (Princeton Architectural Press, 2009), New York City-based wayfinding strategist, environmental graphic designer and author David Gibson outlines four distinct strategies for effective wayfinding systems. Through international examples of his own firm’s work and others’, Mr. Gibson will describe his concepts of dis- tricts, streets, connectors and landmarks and how they may be used to help make places easier to understand and navigate.

November-21, 2009 VIE 3 – 11 Dec SaturdayDec-5th sign09

Respecting the blind and partially sighted Venue: IIIDspace

09:00 Opening & Registration 09:45 Transfer by Public Transports to the Relief Organization for Austria’s Blind and Visually Impaired 10:15 IRENE VOGEL Welcome at the Relief Organization for Austria’s Blind and Visually Impaired / AT ROLAND KRPATA / AT - Presentation of barrierefree design at the Wiener Linien Break 11:00 (first group) Guided visit of the barrier-free building - Self-awareness experience of visual disabilities through simulation glasses, Discussion and exchange of experiences with visually disabled CHRISTIANE HAUCK & DANIELE MARANO/ AT Design of a high contrasting environment - a perceptive chance for visually impaired ? Break 12:15 2ndGuided visit of the barrier-free building - Self-awareness experience of visual disabilities through simulation glasses Discussion and exchange of experiences with visually disabled 12:45 Departure to the IIIDspace - Participants will be provided with visual disability simulation glasses and experience the obstacles as well as the technical solution offered by the Viennapublic transportation for disabled persons. Roland Krpata will illustrate theinnovative transport accessibility features at busses and underground stations. Lunch at the IIIDspace 14:30 SIOBONNE BREWSTER / UK - Innovations in accessible wayfinding - making a cohesive journey PETER BARKER / UK - How to design Wayfinding and Signage System for visually impaired people MARTA WIECKOWSKA / PL - Understanding space as perceived by blind people 16:30 REGINA ROLAND / USA - AT - World Café: Visual Dialogue

18:00 Rendezvous for new projects

November-21, 2009 VIE 3 – 11 Dec SaturdayDec-5th sign09

Name

Irene Vogel Christiane Hauck

Daniele Marano Marano Irene Christiane Daniele Hauck Organisation/Position Vogel

The Relief Organization for Austria’s Blind and Visually Impaired / AT

Mag. Irene Vogel is Managing Director / welcome Dipl.-Ing. (FH) Christiane Hauck has studied Optometry/Vision Science at the University of Applied Sciences Jena, Germany. Specialised in Low Vision she works for the Relief Organisation for Austria’s Blind and Visually Impaired where she is in charge of optometry and vision aids counselling. She has conducted studies on contrast perception and serves as expert in advisory bodies for the mobility of visually impaired persons. Dr. Daniele Marano is project manager at the Relief Organisation for Austria’s Blind and Visually Impaired where he is in charge of web accessibility and usability and represents the organisation nationally and internationally in different disability interest committees. He has served as associate expert in the Social Development Division at the United Nations. He holds

Abstract

Design of a high contrasting environment - a perceptive chance for visually impaired ?

Different eye disorders determine a diverse perception of the real world. How do visually impaired persons affected by different eye conditions really see ? The answer of this questions is of paramount importance for the development of accessible products, visible signage and ultimately a inclusive society.

While developing a visually impaired friendly signage / way finding indoor and outdoor system particular consideration has to be put on optimising the contrast in order to make fonts and signs distinguishable from the background.

What criteria must be applied in developing perceivable and high contrasting information particularly usable by persons with visual impairment ? A series of recommendation will be offered on the basis of best praxis oriented examples

The indoor signage of the building of the Relief Organisation for Austria’s Blind and Visually Impaired will be presented through a tour with simulation glasses.

November-21, 2009 VIE 3 – 11 Dec SaturdayDec-5th sign09

Name

Roland Krpata

Organisation/Position KrpataRoland Wiener Linien / AT

Since 1988 planner and ombudsman for handicapped people of WIENER LINIEN with a focus on stations of the new Vienna U-Bahn system. Responsible for the transition to right-hand traffic of the Stadtbahn in 1989 and its transformation to U-Bahn line U6. 1997 development and implementation of the U-Bahn guiding system for visually impaired people. Member of Austrian Standards Institute’s committees working on OeNORM A3012 on visual guiding systems, B1600 on barrierfree building construction and V2102 on tactile information. Roland Krpata has been co-ordinating various research projects, among them POPTIS 1, a feasibility study of a navigation system for blind passengers and POPTIS 2 focusing on implementation and demonstration. He contributed to “Junction- Flow” (quantitative recording of traffic flows via video detectors) and RAVA (computer supported organization of event generated traffic).

Abstract

Exploring viennese public transports on barriere-free design tbs

November-21, 2009 VIE 3 – 11 Dec SaturdayDec-5th sign09

Name

Siobonne Brewster

Siobonne Organisation/Position

Royal National Institute of Blind People / UK SB

Siobonne Brewster LLB (hons) As the Senior Manager of Business Development for the Royal National Institute of Blind People I work with commercial organisations, government bodies, technology companies and organisations representing people with disabilites, to bring about more inclusive services, products, technologies and employment opportunities for people with disabilities. I strive to be a part of building an inclusive environment whilst having an understanding of and working with sector special- ists, highlighting the business case, outlining legal obligations and developing solutions in a collaborative way to meet the various needs. I\’m currently leading on various key projects in RNIB that focus on Wayfinding solutions and improving access in shopping and transport environments. RNIB has a wide range of leading expertise in signage, wayfinding and accessible built environments.

Abstract

Innovations in accessible wayfinding - making a cohesive journey

This presentation will endeavour to give an insight to the barriers created by inaccessible signage and wayfinding systems. Many people have difficulties accessing standard print and electronic forms of signage and wayfinding. This maybe because of a visual or print impairment, a learning difficulty or a language difficulty. New and innovative technologies can be a great tool to help break these barriers down. An overview will be given of fixed and mobile signage and wayfinding systems to show what can be achieved and how different mechanisms can be linked together to make a cohesive accessible journey. The mecahnisms referred to will include tactile signs, on line and mobile information systems and fixed speaking wayfinding technology.

November-21, 2009 VIE 3 – 11 Dec SaturdayDec-5th, sign09

Name

Peter Barker

Peter Organisation/Position Barker The Guide Dogs for the Blind Association / UK

Peter Barker graduated as a Mechanical Engineer and worked in several industries before settling in the construction sector for 20years. Due to rapidly failing eyesight he moved into the voluntary sector and set up the JMU Access Partnership as a joint venture between Guide Dogs and RNIB. The JMU undertook research into user needs, develop design solutions, provided consultancy services and influenced policy makers and politicians. It was a pan disability service promoting Inclusive Design and Inclusive Environments. He is author of the Sign Design Guide and Building Sight both of which publications are based on the principles and practice of Inclusion. He is Technology development Advisor for Guide Dogs and Professor of Inclusive Environments at Reading University.

Abstract

Inclusive Signage - Wayfinding and Signage for the Diverse Population.

Our Population does not comprise 25year old, fit and able-bodied males only. Who needs an Inclusive, Accessible, Wayfinding and Signage System?

Analysis of how we navigate our way around, receive and process information is not by signs alone.

Proportion of information received by each sense. Sight 70 to 75% Hearing 10 to 15% Touch 5 to 7.5%Smell and Taste Less than 10%

Principles of good design and recommended specifications based on both research and experience.

Achieving a compromise between functionality and aesthetics.

Examples of good practice.

Exploiting new technologies.

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Name

Marta Wieckowska

Marta Organisation/Position

Academy of Fine Art, Institute of Visual Research and Interaction / Professor / PL Nowy

Marta Wieckowska works at The Institute of Visual Research and Interaction which is part of the design department of the Academy of Fine Artsin Katowice (Poland). She teaches methods of visual research, psychophysiology of vision and interaction. Member of a science group (Academy of Fine Art in Katowice and The Institute of Theoretical and Applied Informatics of the Polish Academy of Sciences) researching gesture semantics and interfaces based on gesture. She was a contributor at the conference “Image and Imagery in times of electronic media” organized by the Academy of Fine Arts in Katowice. She presented ‘Gesture topology by David Mc Neill’. With dr hab. Wies?aw Gdowicz she presented thefirst results from their research around gesture meaning at the conference ‘Kansei. User interface’, organized by the Polish-Japanese Institute of Information Technology. Author of articles about perception of point arrangement, analysis of legibility hierarchy and information architecture, published in Biuletyn Sztuki Projektowania (Folia Academiae, Katowice). Author of a program for blind children which supports sensorial development and space orientation.

Abstract

Understanding space as perceived by blind people

What does it actually mean to be blind? Does it mean any limitations? That a person cannot do this or that? Blindness means using alternative skills, methods, and tools.

I decided to take on this issue from the beginning and learn about the education of blind children, especially about space orientation. This issue became the topic of my Master’s thesis. I decided to support the educational process by designing a special program which helps to learn the most important things that are helpful in unassisted movement in public spaces. During my work on this project I cooperated with the Special Center for Blind and Visually Impaired Children in Krakow, where I consulted all my ideas. This experience gave me a completely new view on this issue. First of all I had to understand how blind people perceive space. In this activity they use touch and hearing - which are very different from seeing. And these senses can be very effective if they are well trained. One of the elements of space education is learning about the names for space relations and commonly used notions of space description. All designs proposed for the blind have one purpose: to adapt space design used for people who can see to the needs of blind people. The solutions of this issue are focused on special devices based on Infrared Signage, talking and tactile signs which fill the space. But I think that the basic question about this issue is how the space would be organized if it were designed by blind people?

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Name

Regina Rowland

Regina Organisation/Position

Visual Dialogue San Francisco / USA - AT

Dr. Regina Rowland, founder of Global Syntony™, aligns leadership and organizations with people, planet, and prosperity — improving organizational effectiveness and transcultural understanding via creative engagement. As a visual thought partner she develops visual models, visual thinking and facilitation methods and tools for interactive sustainovation processes. Regina teaches and develops curriculum at the Fielding Graduate University and at the California College of the Arts where she also develops leadership and faculty trainings. She was recently invited by the National Science Foundation to serve as one of 30 chosen researchers in building models of intercultural service systems.

Abstract

Sign09 - World Café Dialogue Process

We will experience and participate in a visually supported dialogue process that has been used all around the world for the purpose of “awakening and engaging collective intelligence through conversations that matter.” In addition to addressing three important questions related to the topic we will also think about how this process can be/should be adjusted for the visually impaired.

November-21, 2009 VIE 3 – 11 Dec SundayDec-6th sign09

Exhibition Signage Venue: Künstlerhaus Museum

11:30 WOLFGANG KOS - Director of the Wien Museum / AT WolfgangK o s Erwin ERWIN K. BAUER - Bauer - konzept & gestaltung gmbh / AT Erwin K.

Guided tour through the exhibition „Kampf um die Stadt“ Politik, Kunst und Alltag um 1930 The comprehensive exhibition deals with the 1930ties in Austria as accontroversal decade. Of course politics ist the main topic, the golden years and the economic depression, civil war, the beginning second world war and many other relevant aspects. Everyday life artefacts and important pieces of fine arts are also shown, all together approx. 2000 objects.

Beside the storyline the tour will focus especially on information designcas one of the main visual elements and knowledge tools for this exhibition design. Another focus is lies on the seminal figur Otto Neurath and his social design work with the visual tool of ISOTYPE. His original work is part of the exhibition. Erwin K. Bauer will also introduce his methods and the book Otto Neurath – Bildersprache (picture language).

Followed by a T42 Tea-for-Two at the IIIDspace Four 15-minute head to head encounters with other participants and speakers Similar to the concept of speed dating or the “blackmarket for useful knowledge”, each participant can buy into this event and name preferred partners. We will attempt to fulfil this preference for two of the four meetings. T42 is a meeting room to connect participants, develop new projects, initiatives and partnerships. Anything is possible.

Be prepared for unexpected encounters. All participants have a lot to offer, whether they are speakers or listeners. T42 is a chance to connect with people in a special atmosphere

November-21, 2009 VIE 3 – 11 Dec MonayDec-7th sign09

Automotive Signage Venue: IIIDspace

09:00 Opening & Registration 09:45 Welcome Mike Wolff

10:00 CLIVE RICHARDS / UK - A picture isn’t always worth 1000 words - Warning labels for tractors NICOLAI STICKEL / INGO STEIBLER / DE - Labeling inside a car: Challenges, Solutions and Trends KONRAD BAUMANN / AT tbc RALF HERRMANN / DE - Wayfinding Typefaces

Lunch

12:45 Transfer to General Motors Austria 13:30 DIETER STOCKINGER / AT - Security and Safety in Production Environment 14:30 Guided tour at the production plant 16:00 Transfer back to the IIIDspace

17:00 Rendezvous for new projects

November-21, 2009 VIE 3 – 11 Dec MondayDec-7th sign09

Name

Dieter Stockinger

StockingerDieter Organisation/Position

General Motors Austria / Regional Manager Health and Safety / AT education : mechanical engineer and health&safety engineer career : 15 years working in a development company for specail production-machines for the automotive industry since 1999 working for GM-Austria since 2003 regional H&S Manager FIAT-GM Powertrain since 2005 regional H&S Manager GM-Europe ( responsible for H&S services at all GM sites in Europe )

Abstract

Security and safety in Production Environment what signs we use at GM-Austria for H&S visualisation , communication and training how signs ( visual reminders ) can help to safe energy , for safe maintenance work , safety instructions for visitors ..... how to find the emmergency exits , meetingpoints , etc... I will show how internatonal standard signs were used in our facility for the daily use , but also what special company specific designed signs we use for our own purpose ....

November-21, 2009 VIE 3 – 11 Dec MondayDec-7th sign09

Name

Nicolai Stickel / Ingo Steibler

Organisation/Position StickelNicolai Ingo Steibler Star Cooperation GmbH / DE

Nicolai Stickel is member of the management board at Star Cooperation - a consulting services company with 420 employees focusing on the automotive industry. After studying Economics at the University of Augsburg, Nicolai Stickel began to work for Hewlett Packard as a procurement consultant before he was appointed procurement manager. Between 1999 and 2005, he was in charge of Service Marketing at the European Marketing Center of Hewlett Packard Imaging and Printing Group. 2005 Nicolai Stickel became General Manager at Star Cooperation in charge of the consulting and marketing services. In 2008 he was appointed Managing Director of Star Engineering.

Abstract

Labeling inside a car: Challenges, Solutions and Trends

The deployment of new technology and the resulting demand to provide more information and explanation for the driver is a current challenge facing the automobile industry in the area of label management. Additionally the requirements regarding passenger safety as well as regulatory, security, certification aspects as well as product liability issues impact the automobile manufacture by adding complexity to the labelling solution. Label management operates in this rapidly changing environment, requiring a sophisticated labelling solution overcoming the cost and efficiency aspects as well as addressing the global legislative demands. The optimal labelling should deliver meaningful information to end-users world-wide as well as address the requirements of the premium car manufacturer (such as high quality appearance, proof of originality and theft protection).

This presentation explains the role of label management in the vehicle and provides a summary of the challenges faced by labelling as well as describing some innovative solutions. Based on selected examples, a variety of labelling solutions will be presented of differing design and using various production methods and materials. Furthermore, the presentation will explore the future trends and innovations in label management contrinuting to the delevopments shaping the car industry of tomorrow.

November-21, 2009 VIE 3 – 11 Dec MondayDec-7th sign09

Name

Ralf Herrmann

Organisation/Position Ralf

Herrmann Designer / DE

Public talks 2009: „Das Versaleszett“ (at the German Book Fair) „Wayfinding Typefaces“ (at Bauhaus University, Weimar) „Wayfinding Typefaces“ (at Forum Typografie, Germany)

Abstract

Wayfinding Typefaces

Over the last 3 years Ralf Herrmann researched and analyzed the use of typefaces for signage, especially for road signage. Herrmann drove all over Europe to experience and evaluate the manifold use of fonts on road signs in different countries. With a huge pool of images at hand Herrmann identified the parameters that lead to maximum legibility within signage projects. It became obvious that many typefaces used for signage are not suitable for this context. Early road sign typefaces from the beginning of the 20st century were often designed by engineers with a strict geometric or grid-based approach. Today, typefaces such as Helvetica are used, but they have their roots in the tradition of print typography. But signage is a very unique context with unique requirements. To design a typeface optimized for the use within signage projects, Herrmann developed a software tool, that could simulate bad reading conditions of signs. With this tool it was possible to remove the guesswork and to design a new typeface family suitable for the worst reading conditions. This talk gives new insight into the history and current use of typeface in signage projects and how legibility can be in- creased in this context.

An online article with images about the design of this typeface can be found here: http://opentype.info/blog/2009/09/02/designing-the-ultimate-wayfinding-typeface/

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Name

Clive Richards

Organisation/Position RichardsClive formerly Coventry University, President of IIID / UK

Clive Richards is President of the IIID and was formerly Professor of Information Design at Coventry University in the UK. His work has included industrial and commercial practice (technical illustration, information graphics, corporate identity, typography and book design), academic research, undergraduate and postgraduate teaching, PhD research supervision, higher education management plus professional body and international committee work. His doctoral research at the Royal College of Art, London, on diagram design, formed the basis for further theoretical work in diagrammatics. He was a member of the art and design sub-panel for 2008 national UK universities Research Assessment Exercise (RAE).

Abstract

A picture isn’t always worth 1000 words - Warning labels for tractors

A case study on the design of warning labels for tractors will be outlined. The tractors were sold all over the world and the manufacturer wished to minimize the number of different language variants needed on the labels by the use pictograms.

However, user trials revealed that warning signs that were solely pictographic in style were frequently liable to misinterpre- tation. Thus, in the end, in order that the correct messages would be communicated with a reasonable degree of certainty, all the labels had to have some words to help users to decode the graphical devices they displayed. So, despite the the client’s initial wishes, a completely separate label set was needed for every language zone!

Pictures, and their cousins, pictograms, are often thought to provide the basis for a universal visual language. However, to a large degree, the meanings of pictograms have to be learned, in a manner similar to way one learns the significance of non- pictorial symbols; and understanding them is of course also greatly dependent on the context in which they are displayed. In- deed, as this study demonstrates, a pictogram will often need a caption to ‘anchor’ the message sender’s intended meaning.

November-21, 2009 VIE 3 – 11 Dec MondayDec-7th sign09

Name

Konrad Baumann

Konrad Organisation/Position Baumann

Fachhochschule Joanneum Graz/ AT tbs

Abstract tbs tbs

November-21, 2009 VIE 3 – 11 Dec WednesayDec-9th sign09

Riverside -: Waterways and Signage Venue: IIIDspace

09:00 Opening & Registration Scwetz 09:45 Welcome Mike Wolff Otto

10:00 OTTO SCHWETZ - PIANC Austria / AT - Navigation on Waterways REINHARD VORDERWINKLER - BMVIT - Sektion IV, Abt. W2 - Schifffahrt - Technik und Nautik / AT - EU-Regulations GERHARD SKOFF - Danube Tourist Commission / AT - Wayfinding and Tourism

Lunch

13:30 N.N. - MA 18: Stadtmöblierung - How to get there DANIELl THIRIET (tbc) - Sea Chefs Cruise Management GmbH A-rosa / CH - Signage on Ships

16:00 T42 Tea-for-Two

17:30 Rendezvous for new projects

November-21, 2009 VIE 3 – 11 Dec ThursdayDec-10th sign09

Signage & Architecture Venue: IIIDspace

09:00 Opening & Registration Erwin 09:45 Welcome Mike Wolff Erwin K.

10:00 - 17:00 Full day workshop by ERWIN K. BAUER with presentations of:

GILLES BAUDET / FR - Wayfinding in complex underground transit places LISA FONTAINE KATHRYN McCORMICK OSCAR FERNANDEZ / USA - Universal Symbol Systems for Cross-Cultural Audiences: New Curricular Methods

DIANA FRANK / DE - Orientation by context, not by text GEORG GARTNER / AT - Dept of Geoinformation and Cartography, Vienna University of Technology FLORIAN KOECK CHRISTOPH RASTBICHLER / AT - The importance of institutional presence in public space

SUE MANLEY / UK - Celebrating the place – communicating local identity and character through wayfinding TIMOTHY NISSEN / CH - A Master Course of Advanced Studies in Signaletics ROB WALLER / UK - Wayfinding and the Reading MA in Information Design

17:00 Rendezvous for new projects

November-21, 2009 VIE 3 – 11 Dec ThursdayDec-10th sign09

Name

Gillles Baudet

Gilles Organisation/Position Baudet

Attoma Design / Designer / FR

Born in 1997, trained in France and England as product designer, Gilles Baudet worked in Finland on advanced mobile interfaces at the Nokia Research Center in Helsinki. Back to Paris, he held a product design manager position for four years at RATP. He joined Attoma in September 2009, as design consultant and project manager.

Abstract

Wayfinding in complex underground transit places: knowledge and design method

The idea is to present a short summary of the state of the art in cognitive research about navigation in complexe places, based on the white paper we’re currently writing, in which we focus on cognitive issues and related design methods. We will discuss two case studies in transportation domain, comparing Gare du Nord (the existing situation) and Châtelet-Les Halles (the existing situation and the some design principles we’re developing.

November-21, 2009 VIE 3 – 11 Dec ThursdayDec-10th sign09

Name

Lisa Fontaine Iowa State University / Associate Professor of Graphic Design / USA

FernandezOscar Kathryn Lisa McCormick Fontaine Oscar Fernåndez School of Design, University of Cincinnati / Digital Design Program Coordinator / USA

Kathryn McCormick Dpt of art and design, California Polytechnic State University / Area coordinator and associate professor / USA

Abstract

Universal Symbol Systems for Cross-Cultural Audiences: New Curricular Methods

This paper documents a U.S. design education collaboration to devise new educational methods for analyzing, designing and testing new graphic symbols for use with Limited English Populations (LEP) in health care environments. A consortium of 3 university design schools explored the design of visual elements and considered those human factors that are universally understood across cultures, and those that are culturally specific, resulting in new symbol design and analysis methods.

Symbol systems have tremendous potential for cross-cultural communication, as is evident in the past and today in airports, Olympic venues, and other places with diverse user groups. However, their extreme simplicity also risks the possibility of miscommunication. Symbol design is a challenging process, even when the audience shares a common culture and experiences, because the decoding of simple graphic elements is dependent on clear, unambiguous visual references. How do cultural differences affect an audience’s interpretation of a visual message? Minimal research has been conducted or published that examines the specific components that make a symbol work (or not work) across cultures.

This education initiative was conducted to assist Hablamos Juntos, an organization that attempts to improve LEP communication in healthcare wayfinding. In this curricular prototype project, 20 new medical symbols were developed, followed by user testing that was conducted in LEP environments. _

Intended outcomes include: 1) development of cross-cultural awareness in symbol design education; 2) introduce students to the social significance of environmental graphic design; 3) development of new and specific curricular methods for teaching universal symbology; 4) the contribution of new symbols for use in healthcare wayfinding.

November-21, 2009 VIE 3 – 11 Dec ThursdayDec-10th sign09

Name

Diana Frank

Frank Diana Organisation/Position

Office for concept and design / Designer / DE

Designer, graduated in visual communications, HfG Offenbach, Germany. Working as designer and consultant in the context of communication strategy, concept development, CI processes and design management. After first job experience in 1996 working with Pixel-Factory, Offenbach (for clients like Deutsche Bank and Lufthansa) she starts to work for own clients and different design companies in 1998. Founding her own office in 2001 in Frankfurt. In 2006, working as a consultant with iSe Hospitality, she was responsible for the signage and decorative graphics of the Official Hospitality Areas of the FIFA Worldcup in Germany. 2003 speaker, hdm, Stuttgart, Germany 2007 speaker (poster presentation), IA conference, Stuttgart, Germany 2008 speaker, applications of information design, Mälardalen, Sweden 2008/2009 certification of advanced studies (CAS) in signaletik in Bern, Switzerland

Orientation by context, not by text

Information – even information for orientation – is always provided in a given context. And to understand the role of context is vital for designing intelligent wayfinding systems.

Very basic but rarely asked questions about orientation and context are: – What is the information value of a sign itself, it’s position, the graphical system? – How do various levels of context influence this value compared to the text information? – Why can different aspects of context easily confuse or even negate the text information provided for orientation?

Three aspects have turned out to be crucial to find answers for these questions: 1) Context beats text information, even pictograms. We frequently follow signs without reading them based on just their context, our expectations, and general preferences. In certain situations (stress, time pressure, crowded places, many distractions) we just scan a sign and rely on its context for interpretation. The strongest cue is recognized, other information is not even noticed. 2) Spatial context beats arrows The location of a sign itself and its immediate context provide rich information (e.g. people read signs close to an escalator as information for vertical navigation). For orientation purposes this spatial information is stronger than written text or even arrows. 3) Cultural context and learned information systems beat everything else. You see what you know, what you need, or what you expect. Every other information needs a very high impact to get noticed (e.g. people overlook unexpected signs or signs in unexpected places).

November-21, 2009 VIE 3 – 11 Dec ThursdayDec-10th sign09

Name

Georg Gartner

Georg Garnter Organisation/Position

Dept of Geoinformation and Cartography / AT tbs

tbc tbc

November-21, 2009 VIE 3 – 11 Dec ThursdayDec-10th sign09

Name

Florian Koeck / Christoph Rastbichler

Florian Christoph Organisation/Position

D-Licious / Designer / AT

Florian Köck and Christoph Rastbichler, graduated from University of Applied Arts Vienna. Their office d-licious graphic design OG, founded in 1998, focuses on printed corporate communication and screen design for digitalKoeckRastbichler content as well as the eloboration of orientation systems both indoor and outdoor. KoeckRastbichler

Abstract

The importance of institutional presence in public space

It is an almost unique situation: the Campus of the University of Vienna is not an extra-urban spot, it is located inmidst the city center. From the 17th century till the 1980s the area was a military then a public hospital, steadily growing. With the construction of a new general public hospital by the city government this then enclosed district was donated to the University of Vienna in 1988. It took until 1998 when the new owner agreed on a joint scientific and public use. Now, after another ten years of shifting from a neglected city spot to an urban dictrict center, the campus with its 10 courts has become a vivid space and a nearby recreation spot. It is home for many University departments, lecture halls, libraries, academic service centers, restaurants, private offices, shops, a kindergarden and a museum. Thousands of students, hundreds of scientists and University employees, neighbours and visting guests enjoy the now offered possibilities. Driving is forbidden, jogging and relaxing in the green is allowed, as well as kissing.

We will give a presentation on the 3-years planning and implementation of a wayshowing and orientation system, bringing together the different needs of the involved interest groups. By the way and to say an intended side-effect is to shift the public perception. In a few years time the area will no longer be entitled as “The Former Public Hospital” but “The Campus of the University of Vienna”.

November-21, 2009 VIE 3 – 11 Dec ThursdayDec-10th sign09

Name

Sue Manley

Sue Organisation/Position

Placemarque Ltd. / UK Manley

Director Wayfinding Architect, BA (Hons) Dip Arch RIBA FRSA, First Class Bachelor of Arts degree in Architecture with Hon- ours Post Graduate Diploma in Architecture. Distinction, Member of the Royal Institute of British Architects, Fellow of the Royal Society of Arts, Board member of the SEEDA (South East Regional) Design Quality Panel(02-05) Assessor for the Civic Trust, Member of the Historic Towns Forum Streetscape working group CABE Enabler (2002-2005) Academic appointments Visiting tutor, University of Brighton School of Architecture & Interior Design, Visiting tutor, Univer- sity of Greenwich School of Architecture, Senior Lecturer 3D design, Kent Institute of Art and Design Speaker at Bristol Legible City Initiative Conference (Bristol), Historic Towns Forum (HTF) Conferences (Oxford and Bath) Regeneration and Renewal Conference (London), Sign Design Society Lecture programme (London) Resource for Urban Design Information (RUDI) conference (Manchester), Awards: Civic Trust Award, LGN Streetscape Award, FX Design Award Sue Manley is a founding director of Placemarque Ltd. She started her professional career as an architect with wide-ranging experience in major practices and Local Authorities in London and the South East. Sue’s particular expertise lies in formulating development strategies, visitor orientation techniques, wayfinding and information management through integration with urban design place reading, brief formulation, and project and design management.

Celebrating the place – communicating local identity and character through wayfinding

The talk will be an examination of developing solutions to help visitors navigate towns and cities whilst emphasising the unique character of the place and reinforcing local identity. Town and cities need to differentiate themselves from each other to avoid the clone town syndrome, and so wayfinding solutions should be rooted in the place emerging from the local character and distinctiveness rather than an imposed ‘one solution fits all’ style. In this way visitors can engage with the place, and the wayfinding can reveal the local story. The talk will look specifically at: • understanding the audience, • What are the elements that make up character and identity: History. Economy, Local materials, Local colour, Use patterns, Local landmarks Culture/ people Topography, Location - inland, coastal etc • Use of material form and colour • Mapping a place using landmarks, mental mapping and graphic styles to reinforce key elements of the place • Wide range of case studies to look at different ways this has been implemented in a number of UK towns and Cities e.g London, Bristol, Southport, Durham Cambridge Conclusions: learning from the successes, integration and consistency, seamless journeys

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Name

Timothy Nissen

TON Organisation/Position Timothy University of Arts Bern / CH

Architect ETH Zurich, NDS in Town and Regional Planning Institute ETH Zürich, Member of the Swiss Union of Architects (BSA), President of the Basle Chapter of the BSA, Member of the Swiss Federation of Engineers and Architects (SIA), Member of the Directorate of the SIA, visiting lecturer at the Virginia Institute of Technology, visiting critic at the ETH Studio, Basle, lecturer and member of core team at the University of Arts Bern in the Masters of Advanced Studies Course for Signa- letics, Partner in Nissen & Wentzlaff Architects BSA SIA AG, Basle.

Timothy Nissen has been involved in the definition of numerous larger urban development concepts and architectural projects in the fields of city deveopment, housing, research, telecommunication, administration etc.

Abstract

A Master Course of Advanced Studies in Signaletics

In contrast to using the term „signage“ we work with the term „signaletics“ and explain the reason. The corresponding course is divided into four phases: I understanding the status quo of a given problem, defining the aim of the project / analysiing the relevant project aspects and formulating deductions pertininent to the project / sketching potential solutions and appraising them according to the project goals II formulating a concept, developing the design III developing an intercultural project IV writing a thesis containing both theoretical and practical aspects of a chosen project

A wide field of disciplines is covered in the course: Urban Strutures, Architecture, Urban Scenography, Social Geography - Wayshowing and Wayfinding - Semiotics, Pictograms Psychology of Perception, of Information, of Space - Corporate Identity, Corporate Architecture Lighting - Typography, Graphics, Colour Methodology, Production Methods, Static and Dynamic Signaletics, Narrative Signaletics Cartography, Mapping Project Management, Structure of Competitions

To illustrate the depth in which the various disciplines are covered a few aspects in the fields of urban structure and architecture are presented.

November-21, 2009 VIE 3 – 11 Dec ThursdayDec-10th sign09

Name

Rob Waller

Waller Rob Organisation/Position

Department of Typography & Graphic Communication, University of Reading / Professor of Information Design / UK

Rob Waller has been Professor of Information Design at the University of Reading since 2007, and is Director of the Simplification Centre. Before that he was a director of Information Design Unit, one of the UK’s largest information design consultancies, which, following acquisition by WPP, became part of the global design agency Enterprise IG in 2001. Informa- tion Design Unit undertook wayfinding projects for public environments such as museums, hospitals and airports.

Rob is an experienced conference speaker, and has been involved with a series of information design conferences in the UK from 1982 to the present day. He was founder and first editor of Information Design Journal and has a doctorate in typography from the University of Reading.

Abstract

Wayfinding and the Reading MA in Information Design

Students on the MA programme at the University of Reading, UK, study wayfinding as one of a range of applications of information design. This paper will discuss our approach to the subject, and show work by current and past students. We use wayfinding, along with other information design applications, to teach user-centred design methods such as personas, scenarios, design patterns and user-testing, linked to principles from environmental psychology. The emphasis of the course is on linking design education for professional practice with underlying theories and research evidence. Graduates from the programme have gone on to work in city, transport and architectural wayfinding.

November-21, 2009 VIE 3 – 11 Dec FridayDec-10th sign09

Signage Technology Venue: IIIDspace

09:00 Opening & Registration 09:45 Welcome Mike Wolff

10:00 PETER BARKER / UK - New Technologies for Visual ImpaIred People KEIICHI KOYAMA / JP - Report on applied technologies in Japan ALEXANDRA MILLONIG / AT - Ubiquitous Navigation Support Let the Environment Guide You

Break

12:00 OLE WEINREICH & CONSTANTIN PEYFUSS / DE - City guides for a mobile generation NICOLAS NAVEAU / AT - SOURCE.CODE - Media Art as Guidance System STEFAN RAPP / DE - Application of LumEnActive for signage and route guidance

Lunch

14:00 LISA EHRENSTRASSER and VERONIKA EGGER / AT Evoking the senses PER MOLLERUP / AUS - Wayfinding, Wayshowing, Waylosing

15:15 Summary of sign09

16:00 Rendezvous for new projects

November-21, 2009 VIE 3 – 11 Dec FridayDec-11th sign09

Name

Peter Barker

Peter Organisation/Position Barker The Guide Dogs for the Blind Association / UK

Abstract

Tag Talk - A new System to add value to Wayfinding and Signage Systems.

Technology has moved forward slowly in the Wayfinding and Signage sector.

Most developments have influenced the design, manufacture and installation but not the medium of transmission to the sign user.

Now it is time to embrace new technologies and really make progress for the user.

Tag Talk is an exciting new approach based on RFID technology. It offers low installation cost to the service provider, is as future proof as possible and offers easy methods of changing or adding information.

This paper describes the new system.

November-21, 2009 VIE 3 – 11 Dec FridayDec-11th sign09

Name

Keiichi Koyama

KoyamaKeiichi Organisation/Position i-Design Tokyo / JP

Company: Managing Director, i Design inc. Profile: Signage and Information designer Member of Japan Industrial Designers Association, Teaching at Chiba University and Nagaoka Institute of Design Specialization in signage design of public facilities, such as Airports, Railway stations, and Environmental design fields. Main objective is to communicate information by developing and providing user-friendly signage systems. Past presentation: IIID Visionplus 10: Pictorial symbols for communication support and their relation to Tachikawa City IIID Expert forum 2006: The focus of terminal signage with an inclusive/universal design IIID Expert forum 2008: Personalized Information Systems in Japan featuring QR code and IC card & R/W The 2nd International Conference for Universal Design in Kyoto 2006: The universal information design at airports in Japan

Abstract

Report on applied technologies in Japan. tbs

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Name

Alexander Millonig

Organisation/Position Alexandra

Department of Geoinformation and Cartography, Vienna University of Technology. Millonig Dynamic Transportation Systems, Austrian Institute of Technology. / AT tbs

Abstract

Ubiquitous Navigation Support – Let the Environment Guide You!

People who try to find their way in an unfamiliar environment use a variety of different cues to orient themselves in physical space and to navigate to a specific desired destination. Usually, navigation support is given by signage or “You-Are-Here- Maps”; recently also mobile navigation services using emerging technologies are under development. However, all these solutions are passive, and people have to find and filter the information relevant to their wayfinding tasks.

A new approach now aims at using a ubiquitous environment which perceives the user and provides customised information. Wayfinding information can be supplied via a mobile device, with helpful notes via a public display, or via other presentation tools using different perceptual channels (e.g. visual, acoustic, haptic). Thus, effective support of wayfinding can be achieved by using technologies originated in ubiquitous computing to enrich guiding systems by including information captured from an active environment.

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Name

Constantin Peyfuss & Ole Weinreich

Organisation/Position Constantin-1 unlike / DE, AT

Constantin Peyfus is the co-founder and Editor-in-Chief of unlike.net, an online city publication for the mobile generation founded in Berlin in March 2008. Peyfuss has a background as a creative director and consulter working in a variety of fields ranging from fashion and travel to electronic lifestyle and journalism, among them, Kruder & Dorfmeister, Plazes and Gruner & Jahr. Ole Weinreich is the Editor-in-Chief of Vienna.unlike.net, part of the unlike.net network, an online city publication for the mobile generation. Weinreich has a background in print-, TV and online journalism, among them ORF, WDR and a range of magazines and newspapers. He’s currently head of the online departe- ment of Vice magazine Austria.

Abstract

City guides for a mobile generation tbs

November-21, 2009 VIE 3 – 11 Dec FridayDec-11th sign09

Name

Nicolas Naveau

Nicolas Organisation/Position

Ars Electronica Futurelab / Designer / AT

Juni 1994 Diplôme National Supérieur d´Expression Plastique, École Régionale des Beaux Arts d´Angers, (Abschluß Diplom, Kunst Universität von Angers, Frankreich) 1995-1999 Sprachtrainer (Französich), Berlitz Sprachschule, Wien 1997-1999 Kursleiter, Thema französiche Kultur (Kunstgeschichte, Comics, Kino), Volkshochschule Stöbergasse, Wien 1998-2000 Illustrator (Freelance) für Vok Dams (Agentur für Events und Live-Marketing), Wuppertal, Deutschland 1999-2000 Grafik Designer (Freelance) für Atelier & Friends (Werbeagentur), Wien 2000-2003 Grafik Designer / Art Direction (Freelance) für Friends Connexion (Werbeagentur), Wien 2003-2008 Grafik Designer (Freelance) für Ars Electronica, Linz (ab 2006 Key Researcher Information Design im Futurelab)

Abstract

SOURCE.CODE - Media Art as Guidance System

Watercourses form axes. They connect and mediate, they move and direct. And they do so in the new headquarters of SAP Germany too. Here, state-of-the-art technology and one of human culture’s oldest navigational aids merge to form Quell. Code, a network of interactive signage pointing the way to the Visitors Center.

“Follow the Water!” From its spring near the parking lot, the water makes its way to a 27-meter-tall steel Stele that functions as both a land- mark and an interactive architectural element. Physical contact makes its inner workings pulse with light to the rhythm of the respective visitor’s heartbeat. From here, the watercourse flows toward the main entrance. Upon arrival, it morphs into a virtual current of data fed by the global processes of SAP software. Every bit of system input and each line of recorded information is visualized as a “process-creature” swimming in a flow of data in which these virtual inhabitants interact with guests. The movement of the flow is taken up by the mechanically driven Data Wheel. The motive force for its rotation is provided by the “sum of all staff activities” in the SAP system. The stream of data flows on, following the elevator car on its upward path with countless process-creatures along for the ride. Each of these swarms is formed on the basis of the attributes of the particular process that triggered it; the identity of the overall business process to which it belongs is revealed as a form of greeting in the headquarters’ 4th Upper Level. This is the destination: the new Visitors Center. As a work of media art, this guidance system is meant as a statement that sets up a dialog between nature and culture— that is, human beings and architecture—and simultaneously opens up a lively, individualized way of looking at SAP’s business and information processes.

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Name

Stefan Rapp

Stefan Organisation/Position Rapp

LumEnActive / Manufacturer / DE

Dr. Rapp is inventor and manufacturer of LumEnActive. Before starting his own business, he was working for Sony\’s european corporate research center as a principal scientist and project leader for user interface technologies including gesture based graphical user interfaces, multimodal user interfaces and speech recognition technologies. Dr. Rapp is presenting his achievements in research as an author and speaker at international conferences and workshops starting from 1994.

Abstract

Application of LumEnActive for signage and route guidance

LumEnActive is a new display technology that is based on steerable digital projection. LumEnActive can move a projector\’s light beam freely across the room. With its ability to display symbols and text undistorted on arbitrarily oriented surfaces, even during the movement of the light beam, LumEnActive opens up new possibilites for smart digital signs.

In the talk we describe a guidance application that can be realized with the new display technology. We consider a scenario, where digital signs react to identified persons, to signal the respective individual way to their target destination to the approaching person. Rather than positioning several LCD-displays at each decision point such as a T-or X-crossing, we propose that a single LumEnActive system per decision point gives guidance in an intuitive and unobtrusive way. The idea is to dynamically show a personalized trace to follow, directly projected onto the floor in a suitable distance ahead of the person. The steerable light spot thus \’picks up\’ an approaching person, to guide around the corner by unveiling the trace ahead, advancing at a suitable pace. The mental gap between a comparably small sign on a wall and the actual route is eliminated and any possible ambiguity is removed. Signs can be made that are only visible when needed, and that do not interfere with interior design. The metaphor is suitable also for challenging users such as small children, illiterate or foreign language visitors. Compared to multiple displays with wiring to several walls, installation is simplified by mounting LumEn- Active in the ceiling. Still, LumEnActive can more flexibly display information over a greatly extended range.

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Name

Lisa Ehrenstrasser Veronika Egger Lisa Veronika Organisation/Position Lisa

Vienna University of Technology. Inst. of design & assessment of technology / AT is-Design / AT

Lisa Ehrenstrasser is the owner of the office “inclusive Design” and Assistant Professor at the Institute of Design and As- sessment of Technology/Technical University of Vienna. She holds a MA in product and interaction design and is specialized in tangible user interfaces, design methods and participatory design. She leads workshops and develops projects for barrier free and user centered design in Austria and lectures on interaction design at the University. She worked in research and development at ARC Seibersdorf research GmbH/Biomedical Systems for different projects for Ambient Intel- ligence and Interactive Input Devices.

Abstract

Evoking the senses

A workshop on the assessment of materials Materiality and material artifacts take a key role in our daily surrounding. Nevertheless, the haptic sense is merely neglected in the design and development of information systems. In this workshop we will explore with various materials and surfaces and discuss their potentials for Information Design. The workshop expands the notion of perception towards haptic experiences and combines theoretical discussion with practical hands-on-experiences on provided materials. As ‘natural collaboration’ is supported when people assemble around a table, reach out and touch with their fingers, selected materials are presented as tangibles in twoand three-dimensional form and invite multimodal experiences

The aims of the workshop are to introduce the idea of multimodality as an important design issue and invite participants to explore, observe, analyze and discuss tangibles in an interactive format. Participants will research in groups on the potential of tangibles and their possible integration into information systems. Furthermore we will negotiate about material features and how these could contribute to peoples interactions and perception in way finding.

Anyone interested in exploring the potentials of materials and discussing full body experiences in way finding. The workshop will be use to a range of social scientists, designers and technology developers - at any level of experience. There will be at maximum 30 attendees. Expression of interest should be emailed to Lisa Ehrenstrasser ([email protected]).

November-21, 2009 VIE 3 – 11 Dec FridayDec-11th sign09

Name

Per Mollerup

Organisation/Position Per Swinburne University / AUS

Born 1942 , Professor of Communication Design, Swinburne University of Technology, Melbourne The Oslo National Academy of Arts, Oslo

Doctor of Technology, Lund University, Sweden, 1997, Master of Business Administration, Aarhus School of Business, Denmark, 1968, Professor in design at Swinburne University of Technology, Melbourne, 2009– Professor in design at Oslo National Academy of the Arts, Oslo, 2006–, Managing Director of Designlab A/S, 1984– Editor of Tools Design Journal, 1984–1988, Editor of Mobilia Design Magazine, 1974–1984 Selected bibliography, Marks of Excellence, The History and Taxonomy of Trademarks, 1997 Collapsibles, A Design Album of Space-Saving Objects, 2001, Wayshowing, A Guide to Environmental Signage, 2005

Abstract

Wayfinding, Wayshowing, Waylosing tbs

November-21, 2009