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STRENGTH | CARDIO | VIBRATION a Healthy Lifestyle Starts with BH

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STRENGTH | CARDIO | VIBRATION a Healthy Lifestyle Starts with BH STRENGTH | CARDIO | VIBRATION A healthy lifestyle starts with BH. We’re more than equipment; each action we take, from product development to sales and marketing, is part of a lasting commitment to our customers backed by over 100 years of experience and value. BH is proud to have a positive impact on the way people live by creating a lifestyle of health and fitness. Fitness is more than working out. It is a conscientious decision to improve quality of life, to find your inner athlete and not settle for the status quo. We inspire, motivate, and challenge you to reach further and bring your game. 2 What Drives Us? PRIDE ENDURANCE INSPIRATION POWER MOMENTUM INTENSITY STRENGTH Hecktor Llanos 3 BH Sponsored Pro-Triathlete PRIDE Who we are and what’s important to us. “If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude.” ~ Colin Powell 4 We take pride in everything we do At BH North America, industry experience has led us to create a wide range of award-winning products with a focus on innovation, quality, selection and value. Our products are used globally by the finest health clubs, top rated hotels, military, multi-housing communities and individual consumers. Strength | Cardio | Vibration 5 PRIDE Who We Are Working with purpose to deliver excellence MISSION STATEMENT: To provide life improving products through profitable operations. VISION STATEMENT: To be a world-class provider of fitness, wellness and furniture products with industry leading operations and customer service. Alhóndiga - Bilboa, Spain 6 PRIDE Who We Are ENDURANCE Where we’ve been and what keeps us going. “Endurance is one of the most difficult disciplines, but it is to the one who endures that the finalvictory comes.” ~ Buddha 7 Endurance to thrive For more than 100 years, BH has been an industry leader while providing quality products and services to the world. 8 ENDURANCE Our Global Reach From fitness equipment and traditional bicycles to electric bicycles and storage products NOBODY has been at it longer! 9 ENDURANCE Our Global Reach BH exports to five continents and over sixty-five countries, providing equipment to meet a spectrum of customer needs, from the causal exerciser to elite athlete. 10 ENDURANCE Our Global Reach Our Presence Around the World BH North America Headquarters Portugal Factory BH Spain Headquarters Asia Factory 11 ENDURANCE Our Global Reach INSPIRATION Bringing better products to market for our customers. “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” ~ John Quincy Adams 12 Inspiration for the future BH Fitness was the FIRST to take indoor cycling to big box retailers. Indoor cycling has been popular for 15 years. As thousands of people have discovered the benefits of indoor cycling classes at their local gym, many have committed to buying indoor cycles of their own. 13 INSPIRATION Product Innovation Bell Fitness Center - Waxi, China Enjoy your Charge Your Use your Watch a movie, read a book, check your email, favorite apps iPod®, iPhone®, or iPad® iPod®, iPhone®, or iPad® update your status, and monitor your workout, all while exercising in a secure dock to seamlessly while exercising in the comfort of your own home. interface and control the equipment The i.Concept family of products offers the FIRST display console technology that was designed specifically for the iPad®, iPhone®, and iPod® Touch; and the ONLY seamless equipment interface that will run popular Apps and exercise programs – all at the same time. 14 INSPIRATION Product Innovation VIBRATION Vibration technology has been around since the 1800’s and is a growing category and trend in today’s fitness market. BH Fitness was the FIRST to take vibration platforms to big box retailers. With Vibration, you receive the same benefits of a hour long workout in just 15 minutes – allowing you to work smarter. Professional athletes utilizes vibration in their training to tone muscle and achieve a whole body workout; increasing blood flow, flexibility, and balance while strengthening and improving overall health. 15 INSPIRATION Product Innovation Set Up In Less Than 60 Seconds! Not available on all models 1 3 2 4 Innovations such as Plug & Run allow tool-free out-of-box setup in less than 60 seconds. All of our innovations are aimed at making your home workout simpler and more fulfilling. 16 INSPIRATION Product Innovation Customization We provide fitness solutions for all of your strength, cardio and vibration needs. BH works as an extension of your own team. We partner with you, to develop custom products in terms of color scheme and unique packaging design that best suits your individual customers. 17 INSPIRATION Product Innovation POWER Diversifying for our clients individual needs. “Power is given only to those who dare to lower themselves and pick it up. Only one thing matters, one thing; to be able to dare!” ~ Fyodor Dostoevsky 18 POWER Power of a Brand Power to make your dreams a reality BH Fitness has been steadily growing globally for over 100 years in all classes of trade. Providing the military, universities, hospitality, professional gyms, big box retailers and home consumers with quality fitness solutions. 19 POWER Power of a Brand Distinctive brands 20 POWER Power of a Brand BH North America Customers 21 Working Out With BH North America Alhóndiga Bilbao, Spain 22 Alhóndiga Bilbao, Spain 23 POWER Power of a Brand Rekalde Bilbao, Spain 24 POWER Power of a Brand Miami Grand Beach Miami Beach 25 POWER Power of a Brand Basic Fitness Heergugowaard Netherlands 26 POWER Power of a Brand Scala Fitness Estonia 27 POWER Power of a Brand Century Spring Fitness Club Zhejiang, China 28 POWER Power of a Brand Oakley Corporation Foothill Ranch, California 29 POWER Power of a Brand Jenifer F. Orange County, California 30 POWER Power of a Brand Bladez Fitness 31 POWER Power of a Brand MOMENTUM Recognition by our peers and the industry. “The more you lose yourself in something bigger than yourself, the more energy you will have.” ~ Norman Vincent Peale 32 Gaining Momentum across the globe As we have grown the brand, we have amassed industry awards and are equally endorsed by our accounts and the elite athletes who use BH Fitness every day. Reto Hug BH Sponsored Pro-Triathlete Nicola Spirig 33 MOMENTUM Testimonials BH Sponsored Pro-Triathlete 2012 Olympic Gold Medalist Dealer Testimonials BH Fitness has become for Fitness Showrooms, our value brand, not only in products but people. We feel the treadmills fit into the best value category, terrific product specifications, for a great and fair price. Over the last year our sales team has grown more and more comfortable promoting and selling the product. But there is also great value in the people that we deal with at BH Fitness. Our sales representative has worked with our team over the last year to instill the confidence that allows our sales team to promote the products with confidence. We feel very positive in the direction that BH Fitness is headed with products and people! Fabio Ravasi, President Fitness Showrooms of LI INC The products that we carry have been an exceptional value and very reliable. While no service department is perfect, yours has been steadily improving with the new leadership at the helm. With questions or concerns, every issue is taken seriously and dealt with promptly. It is always important for us to be able to speak our minds when we feel there could be some changes or improvements and BH North America always seems open and approachable to do just that! If you continue to keep an open mind and listen to your dealers we will all keep growing our sales with happy, healthy customers. Chris Cluett Spartan Fitness 34 MOMENTUM Testimonials Dealer Testimonials It is great to work with a team of professionals who listen and support their dealer network. In years past we did business with competing brands, but are very happy we made the decision to do business with BH, versus it’s competition. With BH, not only do we get quality and value for the price, we are able to compete well in a competitive market with the price points offered. It’s been a sincere pleasure! Carlos Vazquez, President Busy Body Gyms To Go We chose to partner up with BH Fitness because of our confidence not only in their superior product line, but their business structure and dealer service. The dealer support that BH Fitness offers allows Physique Fitness to portray and carry on this confidence at the consumer level. Our experience in dealing with BH Fitness has been extremely positive and has allowed our business to grow in our market as we continue to carry a product line that is consistently reliable in the field. K.G.( Ike ) Isaacson, Director Physique Fitness fitness stores 35 MOMENTUM Testimonials Product Awards Consumer Report: BH Fitness T2 Treadmill. Best Specialty Fitness Treadmill Under $2,000 and XS1 as a “Recommended Buy” & Fitness alth G e ea , H rA ts w r a o r p d S TOP of theGEAR Gear Awards: XS8 Signature Series Elliptical. Year Award Sh apeYou.com “2010 Top Gear of the Year Award” Gold Winner & Fitness alth G e ea , H rA ts w r a o r p d S Gear Awards: XS5 Signature Series Elliptical. TOP of theGEAR Year Award “2010 Top Gear of the Year Award” Silver Winner Sh apeYou.com Runner’s World: “Expansive running surface…and well designed console.” Treadmill Advice: “Best Buy of 2011. Durability, Reliability, Value and Design.” Best Buy for the LK790 and SB4 36 MOMENTUM Testimonials Athlete Testimonials Nicola Spirig 2012 Olympic Gold Medalist 3 Time European Champion 2012 ITU World Triathlon Kitzbühel Winner “My favorite machine is my BH treadmill.
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