STRENGTH | CARDIO | VIBRATION A healthy lifestyle starts with BH. We’re more than equipment; each action we take, from product development to sales and marketing, is part of a lasting commitment to our customers backed by over 100 years of experience and value. BH is proud to have a positive impact on the way people live by creating a lifestyle of health and fitness.
Fitness is more than working out. It is a conscientious decision to improve quality of life, to find your inner athlete and not settle for the status quo. We inspire, motivate, and challenge you to reach further and bring your game.
2 What Drives Us? PRIDE ENDURANCE INSPIRATION POWER MOMENTUM INTENSITY STRENGTH
Hecktor Llanos
3 BH Sponsored Pro-Triathlete PRIDE Who we are and what’s important to us.
“If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude.” ~ Colin Powell
4 We take pride in everything we do
At BH North America, industry experience has led us to create a wide range of award-winning products with a focus on innovation, quality, selection and value. Our products are used globally by the finest health clubs, top rated hotels, military, multi-housing communities and individual consumers.
Strength | Cardio | Vibration
5 PRIDE Who We Are Working with purpose to deliver excellence MISSION STATEMENT: To provide life improving products through profitable operations. VISION STATEMENT: To be a world-class provider of fitness, wellness and furniture products with industry leading operations and customer service.
Alhóndiga - Bilboa, Spain
6 PRIDE Who We Are ENDURANCE Where we’ve been and what keeps us going.
“Endurance is one of the most difficult disciplines, but it is to the one who endures that the finalvictory comes.” ~ Buddha
7 Endurance to thrive
For more than 100 years, BH has been an industry leader while providing quality products and services to the world.
8 ENDURANCE Our Global Reach From fitness equipment and traditional bicycles to electric bicycles and storage products NOBODY has been at it longer!
9 ENDURANCE Our Global Reach BH exports to five continents and over sixty-five countries, providing equipment to meet a spectrum of customer needs, from the causal exerciser to elite athlete.
10 ENDURANCE Our Global Reach Our Presence Around the World
BH North America Headquarters Portugal Factory
BH Spain Headquarters Asia Factory
11 ENDURANCE Our Global Reach INSPIRATION Bringing better products to market for our customers.
“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” ~ John Quincy Adams
12 Inspiration for the future
BH Fitness was the FIRST to take indoor cycling to big box retailers. Indoor cycling has been popular for 15 years. As thousands of people have discovered the benefits of indoor cycling classes at their local gym, many have committed to buying indoor cycles of their own.
13 INSPIRATION Product Innovation Bell Fitness Center - Waxi, China Enjoy your Charge Your Use your Watch a movie, read a book, check your email, favorite apps iPod®, iPhone®, or iPad® iPod®, iPhone®, or iPad® update your status, and monitor your workout, all while exercising in a secure dock to seamlessly while exercising in the comfort of your own home. interface and control the equipment The i.Concept family of products offers the FIRST display console technology that was designed specifically for the iPad®, iPhone®, and iPod® Touch; and the ONLY seamless equipment interface that will run popular Apps and exercise programs – all at the same time.
14 INSPIRATION Product Innovation VIBRATION
Vibration technology has been around since the 1800’s and is a growing category and trend in today’s fitness market. BH Fitness was the FIRST to take vibration platforms to big box retailers. With Vibration, you receive the same benefits of a hour long workout in just 15 minutes – allowing you to work smarter. Professional athletes utilizes vibration in their training to tone muscle and achieve a whole body workout; increasing blood flow, flexibility, and balance while strengthening and improving overall health.
15 INSPIRATION Product Innovation Set Up In Less Than 60 Seconds! Not available on all models
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Innovations such as Plug & Run allow tool-free out-of-box setup in less than 60 seconds. All of our innovations are aimed at making your home workout simpler and more fulfilling.
16 INSPIRATION Product Innovation Customization
We provide fitness solutions for all of your strength, cardio and vibration needs. BH works as an extension of your own team. We partner with you, to develop custom products in terms of color scheme and unique packaging design that best suits your individual customers.
17 INSPIRATION Product Innovation POWER Diversifying for our clients individual needs.
“Power is given only to those who dare to lower themselves and pick it up. Only one thing matters, one thing; to be able to dare!” ~ Fyodor Dostoevsky
18 POWER Power of a Brand Power to make your dreams a reality
BH Fitness has been steadily growing globally for over 100 years in all classes of trade. Providing the military, universities, hospitality, professional gyms, big box retailers and home consumers with quality fitness solutions.
19 POWER Power of a Brand Distinctive brands
20 POWER Power of a Brand BH North America Customers
21 Working Out With BH North America Alhóndiga Bilbao, Spain
22 Alhóndiga Bilbao, Spain
23 POWER Power of a Brand Rekalde Bilbao, Spain
24 POWER Power of a Brand Miami Grand Beach Miami Beach
25 POWER Power of a Brand Basic Fitness Heergugowaard Netherlands
26 POWER Power of a Brand Scala Fitness Estonia
27 POWER Power of a Brand Century Spring Fitness Club Zhejiang, China
28 POWER Power of a Brand Oakley Corporation Foothill Ranch, California
29 POWER Power of a Brand Jenifer F. Orange County, California
30 POWER Power of a Brand Bladez Fitness
31 POWER Power of a Brand MOMENTUM Recognition by our peers and the industry.
“The more you lose yourself in something bigger than yourself, the more energy you will have.” ~ Norman Vincent Peale
32 Gaining Momentum across the globe
As we have grown the brand, we have amassed industry awards and are equally endorsed by our accounts and the elite athletes who use BH Fitness every day.
Reto Hug BH Sponsored Pro-Triathlete Nicola Spirig 33 MOMENTUM Testimonials BH Sponsored Pro-Triathlete 2012 Olympic Gold Medalist Dealer Testimonials
BH Fitness has become for Fitness Showrooms, our value brand, not only in products but people. We feel the treadmills fit into the best value category, terrific product specifications, for a great and fair price. Over the last year our sales team has grown more and more comfortable promoting and selling the product. But there is also great value in the people that we deal with at BH Fitness. Our sales representative has worked with our team over the last year to instill the confidence that allows our sales team to promote the products with confidence. We feel very positive in the direction that BH Fitness is headed with products and people!
Fabio Ravasi, President Fitness Showrooms of LI INC
The products that we carry have been an exceptional value and very reliable. While no service department is perfect, yours has been steadily improving with the new leadership at the helm. With questions or concerns, every issue is taken seriously and dealt with promptly. It is always important for us to be able to speak our minds when we feel there could be some changes or improvements and BH North America always seems open and approachable to do just that! If you continue to keep an open mind and listen to your dealers we will all keep growing our sales with happy, healthy customers.
Chris Cluett Spartan Fitness
34 MOMENTUM Testimonials Dealer Testimonials
It is great to work with a team of professionals who listen and support their dealer network. In years past we did business with competing brands, but are very happy we made the decision to do business with BH, versus it’s competition. With BH, not only do we get quality and value for the price, we are able to compete well in a competitive market with the price points offered. It’s been a sincere pleasure!
Carlos Vazquez, President Busy Body Gyms To Go
We chose to partner up with BH Fitness because of our confidence not only in their superior product line, but their business structure and dealer service. The dealer support that BH Fitness offers allows Physique Fitness to portray and carry on this confidence at the consumer level. Our experience in dealing with BH Fitness has been extremely positive and has allowed our business to grow in our market as we continue to carry a product line that is consistently reliable in the field.
K.G.( Ike ) Isaacson, Director Physique Fitness fitness stores
35 MOMENTUM Testimonials Product Awards Consumer Report: BH Fitness T2 Treadmill. Best Specialty Fitness Treadmill Under $2,000 and XS1 as a “Recommended Buy”
& Fitness alth G e ea , H rA ts w r a o r p d S TOP of theGEAR Gear Awards: XS8 Signature Series Elliptical. Year Award
Sh apeYou.com “2010 Top Gear of the Year Award” Gold Winner
& Fitness alth G e ea , H rA ts w r a o r p d S Gear Awards: XS5 Signature Series Elliptical. TOP of theGEAR Year Award “2010 Top Gear of the Year Award” Silver Winner Sh apeYou.com
Runner’s World: “Expansive running surface…and well designed console.”
Treadmill Advice: “Best Buy of 2011. Durability, Reliability, Value and Design.”
Best Buy for the LK790 and SB4
36 MOMENTUM Testimonials Athlete Testimonials
Nicola Spirig 2012 Olympic Gold Medalist 3 Time European Champion 2012 ITU World Triathlon Kitzbühel Winner
“My favorite machine is my BH treadmill. It allows for very specific training and has some advantages over running outside. It gives me 100% control over my training and enables me to do exercises that otherwise would be impossible. I also find that whole body vibration increases performance in an incredible way.”
37 MOMENTUM Testimonials Athlete Testimonials
Eneko Llanos 9-Time Zarautz Triathlon Champion 2012 iCAN Valladolid Winner 2011 Ironman Arizona Winner “I use vibration for warm-up, cool-down, and as a key component of my training program. I also like the sturdiness of the treadmill, it’s resistance and reliable and provides me with the advantage of being able to run at an incline without having to look for a place outdoors.”
38 MOMENTUM Testimonials Athlete Testimonials
Angela Naeth 2011 Boulder Ironman Winner 2012 Panama Ironman Winner 2012 Syracuse Ironman Winner
“My BH bike is my primary weapon of choice, but I’ve also been fortunate enough to use BH’s entire catalog of equipment, which runs the gamut! I’m especially fond of the elliptical, which allows me the chance to keep my upper and lower back strong, as these have been problem areas for me in the past. Not anymore! I’m fitter because I’m healthier and BH Fitness equipment has helped enable this.”
39 MOMENTUM Testimonials INTENSITY A focus on being the brand of choice.
“Your profession is what you were put on earth to do. With such passion and such intensity that it becomes spiritual in calling.” ~ Virgil
40 An intense desire for quality
We’ve created a variety of branded template ads and collateral for our dealers and retailers to utilize. Featuring those with the most intensity who know our product best – the world-class athletes who train on BH Fitness equipment.
41 INTENSITY Image Athletes have long endorsed BH Fitness with their stringent Advertising training regimen. BH performs to keep them race ready! Ads, banners, posters, box packaging and web elements have been created showcasing a few of our sponsored athletes, highlighting why BH is their brand of choice.
42 INTENSITY Image 43 INTENSITY Image The Biggest Loser is a juggernaut lifestyle brand encompassing club, resort, apparel, DVD’s, food and snacks. The Biggest Loser is a Top 10 Nielsen rated show with consistently 10 million viewers in the U.S. alone.
The show has 6 successful spin- offs and 22 versions of the show filmed globally. BH Fitness is proud to have served as the official equipment sponsor for The Biggest Loser UK, season 2.
Jodie Prenger Season 2 Winner The Biggest Loser UK
44 INTENSITY Image The Tour de France®, first staged in 1903, has grown into the most prestigious cycling event. The rider with the lowest aggregate time at the end of each day wears the coveted yellow jersey. The BH Bikes brand served as a Tour de France team sponsor in 2009, where our riders held the yellow jersey for eight stages. BH has notably become one of the most respected cycling brands in the world.
45 INTENSITY Image July 18, 2012 – Six-time Ironman and Ultrarunner Lamar Sepulveda, founder of the “Pay It Forward” Challenge, shattered the world record for most miles run on a treadmill in 12 hours by running 64.35 miles on the BH Fitness SK Series treadmill. The previous Guinness World Record for a solo 12-hour treadmill run was 58.05 miles. Upon completion of this feat, on his 55th birthday, Lamar hoisted his two grandchildren into the air during his cool down. Breaking this unique world record allowed Lamar to raise money and awareness for the Challenge Athletes Foundation (CAF).
46 INTENSITY Image STRENGTH Helping you succeed.
“True strength lies in submission which permits one to dedicate his life, through devotion, to something beyond himself.” ~ Henry Miller
47 Strength Reshaping lives. Reshaping business.
Drive and determination fuels us to exceed basic requirements. That’s why we have a million dollars in replacement parts, an 80,000 square foot U.S. facility, global quality control measures and a customer service department with live Skype in over nine languages.
48 STRENGTH Customer Service Quality Control Quality control is of the upmost importance, that’s why we work in tandem, on a continuous basis, with our factories, engineering team and our local parts and service department.
Our expansive warehouse provides the space to house over a million dollars of replacement parts locally. This ensures we have the right part in stock for a 98% same day fulfillment rate on parts ordered for dealers, consumers and repair companies.
In 2012 the company will implement a new ERP system, allowing our sales and customer service reps online and real- time access to customers data, purchase history and our complete inventory of products to assist them in maximizing their product offerings.
49 STRENGTH Customer Service ECO Control At BH Fitness, we’ve created eco-friendly “Powered by You” products and have adopted environmentally friendly solutions into our daily business practices.
Our energy saving actions include, warehouse lighting with motion sensitive low energy lighting, a recycling program for paper waste, cardboard, dunnage, used/damaged parts and metals, replacing old CRT monitors with LCD monitors or energy saving laptops, C.A.R.B. certified furniture products, and we consistently print brochures with soy inks and FSC certified paper.
50 STRENGTH Customer Service Customer Service Did you know that from your computer or smart phone you can easily video chat and Skype live with a knowledgeable BH Fitness Customer Service Representative (Monday-Friday 8-5PST) to fully communicate your product or service needs. This allows BH to further interact with customers and technicians in the field to accurately access, diagnose and solve your problem.
Our friendly team is fluent in Spanish, German, and French. We also have access to Mandarin Chinese and Vietnamese linguists to aid you.
Jenny Lascik Customer Service Representative - 5 Years 51 STRENGTH Customer Service Thank you for the opportunity to partner with you and promote a healthy lifestyle with BH Fitness. For more information call 949.206.0330 or visit www.BHNorthAmerica.com
52 North America Asia BH North America Corporation BH Asia Ltd. 20155 Ellipse No. 139, Jhongshan Rd., Daya Township Foothill Ranch, Ca 92610 (USA) Taichung County 428, Taiwan Phone: 949.206.0300 Phone: +886 4 2560 9200 Toll Free: 800.475.7899 Fax: +886 4 2560 9280 Fax. 949.206.0013 [email protected] [email protected] www.i-bh.com.tw www.bhnorthamerica.com www.i-bh.es www.bhfitness.com BH (China) Co., Ltd Block A, No.68, Brach Lane 455, Europe Lane 822, Exercycle, S.L. Zhen Nan Rd., Li Zi Yuan, Putuo Zurrupitieta, 22 Phone: +86 21 5284 6694 01015 Vitoria (SPAIN) Fax: +86 21 5284 6814 Phone: +34 945 290 258 [email protected] Fax. +34 945 290 049 www.i-bh.cn www.hipower-gym.com bhfitness.es Maquinasport Latin America Aparelhos de Desporto, S.A. BH Exercycle de Mexico, S.A. de CV Z.I. Assequins s/n Eje 132/126 Giesteira Terreirinho Zona Industrial, 2a Secc. 3750-325 Agueda (PORTUGAL) 78395 San Luis Potosi Phone: +351 234 729 510 S.L.P. MEXICO Fax: +352 234 729 519 Phone: 52 (444) 824 00 29 Fax. 52 (444) 824 00 31 53