@ KUVEMPU @@ UNIVERSITY Department of Journalism and Mass Gommunication Jnana Sahyadri, Shankaraghatta, Shimoga - 577 451 Phone No:08282 -256324
KU/JMC/ 2018-19 ,r,S ' + Date:01-12-2018
To: Ph.D 2018-19 Applicants
Pn.D ErurRerucE Ex.AM -2018 (Rescheduled) We have received your application for the Ph.D Programme - 2018. The Department will be conducting the entrance examination as part of the admission process. Details are given below.
Date December 15, 2018 Exam Time 10.00 - 1.00 pm Duration 3 hrs Reporting Time 9.30 am, Collection of Hall Ticket Venue Dept of Journalism and MC, Kuvempu University.
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Short Notes t 2 T + 6 30 (Answer any five)
a Essays (Answer J J 3 l0 40 anv four) Maximum Marks for Written entrance Exam is 90. Minimum pass marks is 45 (50%); and for SC/ST 40 (45%) except those fall under section 8.3 of Ph.D resulations. 4 Viva Voce l0 Total Marks 100
Note: l. Come with any Personal ID card, and a photocopy of the same 2. Successful completion of the entrance examination is a pre-requisite for the admission for the Ph.D Programme of the University as per regulations ..' 'a '
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Prof. Varghese P A i' '. r;' r : ; r': '*| Copy to: All Ph.D Applicants / Website administrator '. -"i. -; ,1,:._ 'r- r - ,, iil:..1., -iir..r,jl:;,! i,.j. ,:i, r; 1.j;,1',r.r1;ilrr i.,:, ,rt1rrr,,.:.: Jl!1: _l*tt\r.:,iii- i:: I . r!i. Kuvempu University Department of Journalism & Mass Communication Ph. D APPlicants List: 2018
NOre : PUOTOCOpY OF PENDING DOCI-iNlliNTS LISTED BELO\I SHOITLD BE sLrBN{trrED To rHE ORrtcn BEpoRE rHP EN1R,'rNCE EXA\IINATI9N
NET / SET Candidate Cat Pending Documents Reg, No Name of the etc. JMC 18 01 AATISH il t-B JMC 18 02 ABDUL BAIS.P GM NET JMC 18 03 ABRAHAM GM SSLC, MA - Marks Cards JMC 18 04 ABY AUGUSTINE GM NET JMC 18 0s ANU MICHAEL GM SSLC, NET, MA - Marks Cards JMC 18 06 ANURAG VERMA GM SSLC, MA - Marks Cards JMC 18 07 ASHOK KUMAR M Cat-l SET JMC 18 08 ATHIRA.K GM SET JMC 18 09 AVINASH R SC SET JMC 1810 BANUPRASADA K N ilt-A SET a^+ | JMC 1811 BHEEMAPPA B LOL-I JMC 1812 CHANDAN M RAIKAR GM JMC 1813 DEEPA R ilt-A JMC 1814 DEVISHREE SHETTY il t-B SET JMC 1815 FAZIL AHAMED.N il-B JMC 18 16 JEETHA GM PHOTO, SSLC, MA - Marks Cards GM JMC 1817 JISHNU S Transaction details
JMC 1818 KAVYA L il t-B JMC 1819 KOKILA M S il t-B SET JMC 18 20 MUHAMMED SHAFEECK.K GM NET SSLC JMC 18 21 NEEREJ DEV GM SSLC, MA - Marks Cards JMC1822 PRABHAKAR JMC 18 23 PRADEEP ANTHONY -B NET & SET SSLC JMC 18 24 PRASADA SHETTY .B JMC 18 25 PREMAVATHI M JMC 18 26 PREVIN P F NET + SET SSLC, MA - Marks Cards JMC 18 27 PRIYANKA G K SC JMC 18 28 RAJANIKANTH G SC JMC 18 29 RAMAKRUSHNA K il-A JMC 18 30 RASHAD.K GM JMC 18 31 RUDRAYYA.P.DONUR lil-B JMC 18 32 SADIQ PASHA il-B JMC 18 33 SANGEETHA GOPI GM NET JMC 18 34 SANGEETHA P S Everv document JMC 18 35 SHILPA MATHEW GM NET JMC 18 36 SHILPA SHETTY GM JMC 18 37 SHIVAKUMAR C SC JMC 18 38 SHRIGOURI S JOSHI GM Cat-l JMC 18 39 SIDDAIAH.B c r.r F Ntr)V GM SET JMC 18 40 GM SET JMC 18 41 42 il-A JMC 18 a N/l n NIerk< Cards GM - JMC 18 43 C,I IN/IT NASGI.JPTA SC JMC 18 44 sr rNll .s ST JMC 18 45 C.I INIKANNA T SC JMC 18 46 NET SSLC, MA - Marks Cards , GM JMC 18 47 TIA BABAN Transaction details
SC JMC 18 48 I IMA F BHAVIKATTI GM NET JMC 18 49 \/^II AROSF SUVEENA PLKL IKA ST JMC 18 50 \/ARNASHREE R GM SET JMC 18 51 \/INVAqHRI C HALAKERIMA I H MARCEL RODRIGUT5 GM JMC 18 s2 WILLIAM ('- /-,, (tur' it \*:=* ' \!!a'fman
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r rqlc'r ii;'Jili' .', , r. !lt 1 g Kuvempu UniversitY COMMUNICATION DEPT. OF JOURNALISM AND MASS
Syn.Leus FoR PnD ExrR'q'NcE Tnsr - 2018
50ToQuestionswillbefromResearchMethodology Subjects 50o/ Qu.rtions will be from Cognate
SYllabus: Cognate PaPers Communication Theories functions; Types of communication: LJNIT I lntroduction to Communication: intrapersonal,inter-personal,group,masscommunication'Verbal'non-verbal Aristotle, Shannon and weaver' communication. Models of c-ommunication: HUBmodel,DavidBerlo,HaroldLasswell'CharlesOsgood'Wilbur Theodore Ner'vCombs' Schramm, Melvin D.Fltu', George Gerbner'
lntroductiontoMassCommunicationTheory:Masssocietytheory. UNIT II communication theory' Hypodermic needle ittto'y' Paradigm shift in press: Authoritarian, libeftarian, Normative Theories: four iheori., oi the Developmental media theory social responsibility and Soviet media theoiy. and democratic participator) theory'
step flow; multi-step flow; attitude change LII{IT III Limited Effects Theories: two theories;selective'p,"..'''infbrmationflowtheory;Functionalanalysis Phenornen i stic theory' upprou.il, D iffusion ih.o'y, K lapper' s gratifications, reception studies' framing IV Media and Audiences: Uses and UNIT the spiral of silence' cultivation analysis, knowteOge gup, Agtnda, setting' arralysis, catharsis, social learning theory'
LNIT V Criticalculturalstudies:MarxistandNeo-Marxistapproaches,Frankfurt economy theory; Harold Innis; bias of School; Birminghari i;oot. political industries' communication, Marshall McLuhan' Cultural
MA JMC SYllabus 2016' 1 of 13 RePorting
Reportingformedia,Qualificationand^responsibilitiesofarepofier,organisationof UNIT I reporter' ;;-p;i;;t".tion in a newspaper - Role of a Chief
LINIT II News.concept,deflnitions,ner,vsvalues.elements-Newswritingtechniques-News lead -TyPes of leads, bodY'
III Newsgatheringskills,Newssources_.cultivationandprotectionofsources-offtheTypes of UNIT intervie,vs, Interviewing techniques, record. Preparations fo, .ondu.ting phone' interview - on the spot, planned and on
UNIT IV Reporling.t.ypes-speech,po.litics.election,crime,court'accidents,educationhealth. scienceandtechnology,agriculture,economics'development,art,cuiture,spoftS' of Investigative repofting, Ethical aspects religion, environmenil?*a.? related irru"r. reporting.
V Reporting,legislatureproceedings-Privilegesoflegislatures.Analysisofne\vs- UNIT Jurtain reporting for nervs agencres' lnterpretation skilts- Writini Uu.t"gtounders, :l,t:tt' for news agencles' oublished and online sources' Reporting
Editing Structure and good writing. Nervs writing- principles, Ner,vs Writing: Fundamentals of UNIT I functions, types' techniques of headline methods of writing ,atyl Headlinesl "'".* trends' *riri"g, f.."dline wiiting for magazines' new news paper organization' Structure and Editorial deparlment structure: Structure of UNIT II and'roie of editor' nervs editor and sub- functions of editorial department. Qualifications ethical aspects, style sheet, typography. editor. Editing_ oelnitli, pri".ipr.r, inside pages' types of design: Principles of page design- Ot:1t1]"g-l",lt,lnd UNIT III Nervspaper trends in newspaper design' Page page designing. Vagazine page dt'ign' tontttpo'u'y making software.
E,ditorialpage:Contentsofeditorialpage-Structureandpurpose,E,ditorials-functions. UNIT IV Special arlicles' Light leader' Op-Ed' types, Middles, f-.tt"r, to the editoi' bot*n'' Translation.lmportance,need,techniques.Supplements-Weekendpullouts,targetaudience supplements. printing. 'l.ypes rotogravure, offset, Screen, digital methods: of printing. letterpress, UNIT V Printing uni n.* rnedia in newsrooms, Online Recent trends in printing. Use of .orpu1.rr online publications' newspapers- characteristitl, typtt' Editing
MA .lMC SYllabtts 2016" 2 of 13 DeveloPment of Media of printing in lndia' Early Guttenberg,s contribution. Development I Invention of printing. UNIT Augustus Hickey' efforts in publishing newspapers' James
LNIT II BirlhofthelndianLanguagepress,contributionofSeramporemissionaries.RajaRamin ihe 19'r'Century' First war of Roy. Birlh or Indian newspapers und ;;g;n.s Mohan uio gror"tn of journalism in Kannada' lndian independenc.'""J ,n. pr.rr. origio i nut't-tuiah.-D V Gundappa' T' T' Samyukta Karnataka. trt. v.nututur.rirnn'oiu1r,-F in the unification of Kamataka" Sharma. TSR. Role oifunnuOu;oumalism personalities of lndian press and the freedorn movement. important UNIT III The lndian ric Horniman' Annie Besant' S journalism: euf cunguOt.t* titutt' JS,B;;ki";'tu*' Historical development of impoftant Mahatma tunOtli. lunuuharlal Nehril' Sadanand, A;;l; Butu' Patrika' The Times of lndia' The newspapers and magazines: The Hindu' Indian Express. Media during emergency'
IV Developmentofradioasamediumofmasscommunication,Publicserviceand UNIT nadio, viuiJh Bharathi, FM - public commercial broadcasring: All India 1I1 rY:::19rn as a medium of mass communrcatron community ,"0i". n.".i"il;f of tele,vision and cable television' India and Karnataka' Doordarshan' satellite of films in Films as mass media' Historical development V Early efforts in tllm making. UNIT Phalke award. Film Division' lndia. Film festivals unJuruior. Dada Saheb
Feature Writing story' feature and afticle' Difference between feature and news I Feature Definition- Structure and LNIT - cut1r.ring und organising information; Techniques of writing r.uiur" stories: leads' r,yi., iiir., lead, bodi, conclusion: Types offeature features' how-to do backgr"'ld: personality'. scientific UNIT II Types of t'eatures-news, features' Sources of human l)l1:1ence'int.r.ri,-iliJtori.ur uno photo it f-eatures, traver, ousiness, reference oilnfort"*lon, use of libtutv and other features: primary lour.", ""d;;;;;;"rf resources' Feature Syndicates' material, newspapers and magazines as
Writingarticles,profiles,obituaries'Columns-types'columnists'cattoons'cartoonists' LNIT III journalism .o*i. lnipr, freelance journalism' citizen
UNIT IV Review-definition'Techniques.of'rev.iervingbook,film,theatre,art,music,TVprogrammes. Difference betrveen revierv and crtttctsm'
V Magazine:Newspapersupplement.aldMagazines'Typesofmagazines:generalinterestteen' LNIT interest"mag-i":!-^-Y-"^Ten's' men's' children's' magazines, n.*, ,llu!u'in!!' scholarly 'p""iut consumer magazines; and academic or cine, scienc. uno t.Snnology,'business, of magazine scene and r,veb magazines. An overview magazines, literary ;*-ffi online in lndia.
MA JMC SYllabtrs 2016: 3 of 13 Science Communication
from ancient times- Great scientists of ancient and I Growth of science and technology UNIT schools of thought about modern India- Evolution of scientific methods- Different scientific methods. and superstition-Goals and assumptions of UNIT II Science and rational thinking- Science science and technology; genetic science- Industrial revolution, Recent trends in information explosion- engineering. uiotecnnotogy, nu.l.ul. technology, computerization- Space technologY' central and state government institutions UNIT III Science and technology institutions in India; Science policy- R & D policy of National laboratories ina otn.I. scientifrc institutions' of S & T institutions' the Government-Technology transfer- status and trends
in S & T reporling- Source and techniques UNIT IV Reporting science and technology- Accuracy in different media- Problems of to gather S & T data- Coveragi'of S & T lnfo'nation to popularize science' teciinical terminologies - Appliiation of low cost media study of their content patterns' LNIT V s & T Publications in English and regional languages-A und voluntary agencies in popularizing Science for social change-"Efforts of glovern,ll.nl for radio and TV' science- Practical .*.r.i-ir., in lvriting reports, scripting
Communication Research
elements of scientific research; Concepts, Constructs, UN]T I Research: Definition and purpose, Variables. communication research- Basic and applied research.
Steps in research'. Research Approaches: UNIT II The Research Process and Approaches: lo"u, group, observation, semiotic analysis, rhetorical Qualitative; "ur.'rtudi"r, .fleld Experimental research' analysis euantitative;"'Suiu.y research, content analysis; longitudinal studies. Sampling techniques'
questionnaires, interview schedules' LNIT II] Research Tools and Data Analysis: Research tools- Descriptive statistics- measures Levels of measurement, measurement scales. Hypothesis. procedures: Chi-sqare' t-test' of central tendency andvariability; normal curve. Statistical correlation- regression- analysis of variance- ANOVA' types- Readership research' Circulation L|NIT IV Media Research: Research in Print media- Research in Electronic media- research, typographic research, Readability research. types- nutingt ind non ratings research' Advertising research'
Styles of presenting research findings- UNIT V Reporl writing: writing research proposals; ethics in research' essential urp..i, ofthesiil dissefiation, citation styles.
MA JMC Syllabus 2016: 4 of 13 Radio Broadcasting other media. Commercial and Public Service Broadcasting' LNIT I Characteristics of radio and broadcasting' AM' FM' DAB' Uses of radio waves. Technological innovations in radio HAM, Satellite, Web radio. Mjke.s, recorders, editing, mixing' UNIT II Nature and qualities of sound. sound engineering. and broadcasting' dubbing. Sound effects and library, analogue and digital .recording and narrowcasting' archives management. Studio and held recording. Broadcasting programs: Bulletins' talks, intervier'v' III Reporting and writing for radio. Various radio LTNIT affairs programs'' Principles of discussions, phone-in, serials and dramas, "uri.ni translation. and children. Special programs on UNIT IV Special audience programs: rural, youth, women health, science, education, development, and environment' jingles ads, RJ-ing, Disk Jockeying' Nervs reading L]NIT V Adlibbing and commentary, Raclio and styles. Radio policy, broadcasting code' AIR Code'
Media Management
structure and characteristics of Media LTNIT I Management concept, Principles of Management. production houses' Media organizations - newspapers, magazines, radio, television ownership-Government and Private'
of rnedia ownership-merits and de merits' UNIT II Factors influencing management decisions. types distribution, newspaper Economics of newspapJr: Marketing, adveftising, circulation, agencies.
gathering, processing, printing, UNIT III Management problems of small, medium, large newspapers: circulltion, distribution. FDI. Advertising, professionalism, trade unionism'
media-private channels- market UNIT IV Administrative Concerns of Government owned electronic policy. Economics of film driven media-social commitment vs profit making. FM Radio piracy' industry, production. marketing, distribution, exhibition' fi lm
Human Resource Management in rnedia UNIT V Structure and functions of ner.vs agencies in India. the problems of the various media houses. Accreditation ofjournalisti. Committees to study committee, Ram in India- chanda committee, B.G.Verghese working Group, P.Ramaiah committee' Prof-essional vilas Paswan committee, Kutdip Nayyar committee, Khosla India, Indian Broadcasting organizations- Indian Newspaper Society, Editors Guild of Federation. Nervs Broadcasters Association'
MA JMC Syllabus 20I6: 5 of 13 Advertising in India' Evolution of adverlising' E'volution of advertising I Fundamentals of adverlising: LINIT and Malrketing- marketing mix' advertising Advertising- definition, purpose, Ad.,,erfising market segmentation, Advefiising and as a tool of markerin;."il;;;- classificaiion, market economy' functions of advertising Advertising industry in lndia' Structure and UNIT I Advertising industry: ASCI' Legal and ethical aspects of adverlising- agencies. Leading tndian ad aglncies, prof-essional organizations- AAAI' and sociar ;ii..; Economic "i;dverriiing, campaigns- objectives, strategy, Brand- brand Campaign planning: Planning advertising UNIT III poritiJning,.market positioning' Advertising building, brand equity:;;;;T""t";- Uruia body' colour' trademarks' slogans' copy, visualization, itlu'i*tion, Lyout' headiine' Radio and television commerclals'
UNIT IV Mediaselection:Mediaplanning-process,mediamix,Mediascheduling,Print,"Oigiiat media. Evaluation of adver-tising effectiveness- broadcast, outdoor, tr""tit, mouie, research' copy testing, consumer behavior, Market
LNIT V Typesofads:lndustrialadveftising,retailadverlising,corporateadvertising,public Social Marketing' Case studies of advertising service adverlising, p"iiil."f advertislng' campaigns.
Photo Journalism
UNIT I Photography:meaning,natureandsc.ope'E'volutionofphotography'BasicsofCamera- of field. Camera operations' Types of Camera- apefture, shutter rp.ii, fo*i i.ng1l-,, depth Boxcamera,sLR.fLR,polaroid.pinhole.TypesofLensesandtheirfunctions,useof filters. II Digitalphotography:evolutionofdigitalphotography'advantagesanddisadvantages' LNIT prrotolruprly. typ.t of digital camera' Ethics differences between truditional and digitai in the era of digital PhotograPhY' exposing and focusing, Types of lighting- III Understanding lighting-indoor and outdoor, UNIT exposure meters, flashes. Techniques of natural and artificial lights, controlling lights, composing picture-technical and aesthetic aspects' spotls, architecture. pofiraiture, landscape, wild life, UNIT IV Branches of photography-nature, environment'aerial,travel.industry,fashionandglamour,advertising'press photography' pitotogtupfty- origin and development of press V Conceptofphotojournalism,attribr-rtesofagoodplrotograph.(aestheticandtechnical)' UNIT use of prrotos in a ner'vspaper; selection' photo as a news: attribr-rtes of a ner,vs pl-rotol Photo editing:' cropping,. digital photo editing-softr'vares deciding placeme,rt and ,ir.. readers' fb"atures,'arc-hivt photot' photos tiom used for photo editing- Photoshop. Photo writing Photo caPtions'
MA JMC SYllabtts 2016: 6 of 13 Media and societY Radio' characteristics of mass media' Newspapers' Mass society, mass communication, LTNIT I of media' Television and Cinema as mass media. Responsibilities to media and democracy- public sphere' right II Freedom of speech and expression- LNIT and social change' infbnnation- right to privacy, mass media
UNIT III Mediaorvnershipandcontrol-Pressuresonmedia-,mediaregulation,censorship. digital - the internet, global village, social media, UNIT IV Ne,,v communication technologies divide. gender and coverage of issues related to religion' V Social movemenrs and the media. UNIT in media' ;;il;;"" Sensationalism, violence and obscenity
Radio and Television media Characteristics of radio broadcasting' print Development of radio. Radio in India. UNIT I initiatives; Community Radio' Types of Vs. radio medium lV ruJio- state and private service and commercial service' radio programmes - home service, external writing techniques- broadcast journalist- structure II principles of writing for radio-- news LTNIT progrJrn-'., interview techniques and its types - and types of nervs and current affairs - p.in.ipt.t of translation, reporting for radio'
UNIT III Formatsofradioprogrammes-Talks.interviervs'groupdiscussionsanddramasci"'iiir.n, women, Youth, Health' programmes fbr speciilised audienc. - Labour, programmes' f,nfr"uttu.. - Radio lessons - Radio serials- Phone in characteristics of television' Evolution of Development of television as a mass medium. UNIT IV in television channels' Satellite and Doordarshan. prasara Bharathi, progrurr. fattern cable television.
UNIT V Typesofprogrammesrnews'currentaffairs'edr'rcationalandotherprogrammes.Writing andpresentationoftelevisionnews.Ethicalissuesintelevisionbroadcasting. research' Commercial \zalion of television' Audience
MA JMC SYllabtrs 2016: 7 of 13 Media Law and Ethics
features. directive principles of state policy' UNIT I Introduction to Indian Constitution-salient - declaration of human rights' fundamental rights and duties. Human rights- universal
expressions- Arlicle 19(1) a' Reasonable IJNIT II Constitutional provisions for freedom of speech and in lndia' Rightto Information Acq restrictions- Afticle ;57fil ihr"ur, to freedom of the press 2005. 1952- Filrn Certification' Law of Defamation, Sedition, obscenity, Cinematograph Act UNIT III of Courl Act' Legislative Official Secrets Act 1g2g. Copyright. Video Piracy, Cont"tnpt Remedies (Objectionable privileges and media, Cont.nlpi ff iegistature, Drugs and Magic (Prohibition) Act 1986' Press adveftisements) Act 1954, Indecent Representation of Women and Registration of Books Act.
journalists, Prasar Bharati Act 1990' Cable UNIT IV working Journalists Act 1955, Wage Boards for Information Technology Act' Major Television Network (Regulation) eit t9g5, Cybei laws- India Act, a critical study of recommendations of pr!r, .ottissions, Press Council of functionsandperformanceofthePressCounciloflndia.ASCl,BCCC. to privacy, right to reply' c.ommunal V Ethics: Media,s ethical problems- Sting operation, Right UNIT culture, plagiarism' lvriting, sensational and yellow .iournaiism, Paid ner'vs, Page-Three ,euealing confi dential sources' off-the-record, Ombudsman'
Television Journalism
medium of communication; telecasting UNIT I Characteristics of television: Television as a writing, budgeting, types, Production process- Pre production; research, script _ components, principles; basics ,'c't-,eduting, prog.u* proposal. Production-Video camera- aspects' types of lighting of composition--typ., of shots; Lighting- technical and aesthetic instruments, studio lighting techniqr-tes' fi eld lighting'
types of microphones, aesthetics UNIT II Post production: Sound- audio system for TV programs- and animation' E'diting- linear of sound; Voice over, dubbing, titling-subtitling, graphics andnon-lineareditingprocess'digitaleffects,transitiondevices. script writing techniques. for television UNIT III Television journalism: writing for television- piece to the camera and news, Rundolvn script; ENG- research. intervie\v techniques, voice over; Audio visuals' Ner'vs packages' Special programs; skills' screen presence, use of LNIT IV program presentation: Anchoring- voice broadcast studio disct-tssions' Anchoring teleprompter; Live studio and fleld intervier'vs; Moderating reporting and chat shows. con..ptuul and technological changes in television presentation, scroll. nerv media integration'
productions, floor management' Role V Production management: Single and mr-rlti-camera UNIT formats- Intervierv' of production .i.* members, cues and commands; Program patlicipation' documentaries' discussion, phone-in programs. chat shorvs with audience ethical challenges; Educational and other enlerging form"ats. Issues in TV Broadcasting- prospects' and Developmental broadcasting- problems and
MA JMC Syllabus 2016: 8 of 13 Media and Environment Biodiversity and its conservation' I Environmentalism. Grorvth of eco-consciousness' UNIT resources' Development vs' Endangered species. Renervable and non-renervable Karnataka. enviroiment debate. Environmental movements in India and
population on environment' special Economic II lmpact of urbanization, life style changes, IJI\IT global warming, acid rain, war, Zones. Major environmental issues: bli*ut. change, water pollution. Impact of plastic ozone depletion, big aunl', radiation, land, air and chemicals. National, international environmental UNIT III Strategies for environmental protection. policies, rules and regulations in agreements, declarations and protocols. Environmental MIB' The Environment India. UNE,P, International environment groups and NGOs' policy' Rules regarding (protection) Act, Forest (Conservation) Act. Environmental . and State Pollution control noise, air. plastic and hazardous chernicals. Role of central Boards.
new media. Major environmental IV Reporling environment through print, electronic and LNIT Environment content and publications. Environmental cimpaigns through social media. -lrtu.t and objectivity in television. E,nvironmental nervs sources. of advocacy environmental rePorti ng. (SEJ)' journalists organizations. Society of Environmental Journalists LINIT V Environmental (IFEJ) and Forum of International Federation of Environmental Journalists for environmental nervs E,nvironmental Journalists in India (FEJI). code of ethics coverage, case studies in environmental reporting'
SC 3.2: Film Studies and other afis, film and literature' the language UNIT I Early cinerr,a. Film as an art form. f-rlm of cinema PoPular cinema editing UNIT II Elements of film: camera. lighting. sound' colour, Arnheim, Siegfried Kracauer, Montage and UNIT III Film theories: Hugo Munsterberg, Rudolf Bela Balaz Eisenstein, Christiin Metz, Andre Baz\n, Jean Mitry' Garde, Fjlm Expressionism, Neo realism' French new wave' Avant UNIT IV Film movement: film Film Genres-Documentary films. Film culture, Film criticism, Noir, cinema 'erite. society movement.
Jean-Luc Godard, Ingmar Bergman, Alfred UNIT V Major filmmakers: vittorio De Sica, Satyajit Ray, Sham Benegal, Hitchcock, orson Wells. Akira Kurosawa, Majid Majidi, Girish Kasaravalli.
MA JMC SYllabus 2016: 9 of 13 Folk Media
media" characteristics of folk media' relevance I origin and Meaning of the concept'folk UNIT of folk media study. of folk media in .ooe,n society, historical background games' folk folk theatre' folk songs, folk dance' folk UNIT II classification of folk media forms- tales, folk Proverbs and idioms'
III Useoffolkartformsformeaningfulcommunication'Useoffolkmediaincinema, LNIT media on folk media' possibility of television, internet and adverlising, impact of mass folk theatre, folk songs and folk dances' communicating devetop;ent messages ihrough communication: Gee Gee, folk arts in Karnataka and their use in development UNIT IV Popular Dollu kunitha' Veeragase' Yakshagana, Bayalata, Harikatha, Puppetry Chowdike' Kamsale, Pooja kunitha, Karaga' Popular Bhootharadane, Nagaradane, Somana kunitha, Tamasha, Jatra, Bhangra. folk arls of India- grrr;iutLu, Kathakali. Villupattu,
media. role of government agencies like DFP' UNIT V lntegrated use of folk media and mass lnformation und Public Relations in use of folk Song and Drama ni"iri"n, o.paftment oJ Yakshagana and Bayalata Academy' media, Karnataka Janapada Academy, Karnataka Shivaram Karanth, Keremane Shambhu Some prominent folk arlists-Habib Tanveer, Hegade,Uppinakudr,rfogguKamath,H'L'Nagegowda'problemsandprospectoffolk afiists.
Writing for Print Media
process - Stages,.of lvriting - outlining' I Fundamentals of rvriting - cornposition, LNIT bLrilding' resource materials of creativity, effective sentJnces and paragraphs-Vocabulary a rvriter Elements of nervs. Structure of a ner'vs story' UNIT II Literary and.lournalistic r.vriting. Attribution, identification and authority' UNIT III Writingarticlesfbrnewspapers-Writingcolumns-Differenttypesofcolumns- Challeiges in column writing - Syndicating' Human interest, travel, historical personality' UNIT IV writing features - Types of features - writing for target groups and special interest audience' afts, cinema, the.atre, books, Freelancing - LNIT V Art appreciation and revier,ving for media- pitfalls of freelancing. Avenues and challenges - Advintages and
MA J MC SYllabus 20 I 6: l0 of 13 EL 3.2: Intercultural Communication
of media LNIT I Broad concepts of culture- culture as social institution - Value system-Growth and their imPact on culture.
communication LNIT Il Media as intercultural communication vehicles- Barriers to intercultural - Globalization effects on culture'
Mass culture UNIT III Media as culture manufacturing industry - Media as cultural institutions ' topologies, Indian heritage - Cultural values' of various foreign UNIT IV Sources of Indian culture - Dance - Songs - Aft forms - Influence cultures on India.
Indian cultural LINIT IV Folk culture heritage of India - Folk songs, drama, theatre, riddles, stories, and literature heritage as sources of ideas for film/TV programmes.
DeveloPment Communication
UNIT I Development: Indicators of development, Theories and models of development- Dominant paradigm, modernization, Rostow, David McClelland, Everett Hagan, Daniel Lerner, Alex Inkles, E,verett Rogers, Gandhi. Dependency theory, globalization. Concept of human development, Sustainable development'
UNIT ll Development communication: Role of communication in development, Communication planning, Development supporl communication. Factors affecting communication in . India. of innovation, Role of media in LTNIIT Ill The role of different media in development- Diffusion empowerment, Development journalism- development news coverage in print and electronic media.
UNIT IV Communication technologies and their role in development. Communication through Video. The role of ICT in development' E-governance'
UNIT V Traditional media in lndia and their relevance, Agricultural communication- Ertension communication, Health communication, Case studies of experiments in development communication- SITE, Project Chhatera, Kheda communication project, Jhabua communication project, Udayavani experiment, Communication for rural development.
MA JMC Syllabus 2016: ll of 13 New Media TechnologY technologies Digital Technology. Invention UNIT I Emergence of nerv communication Q\CT). parls and memory systems' Data storage and spread of computer and Internet. Computer and operating system' Jeuices: CD, DVD, Blue Ray, Servers. Computer language blogging and social netrvorking' II Internet content, lnfbrmation superhighway, browsing, LINIT television, advertising. lmpact of digital, n.i*ort , satellit! technologies on radio, HDTV, ELD' Virtual telecommunication and cinema. DBS, ITV, IPIV, LCDiLED/ reality. society" knowledge society' Media UNIT III convergence, interactivity. Theories of information social initiatives' symbiosis and fragmentation. E-governance, NCT and -development Bhoomi, Sakala. leapfrogging. NCr in India. Case Jtudi.r in NCT applications: divide' NCT Impact on Media New media and globalization. NCT market trends, digital UNIT IV web journalism, practices: Reach. access and utilization. Reporling and editing for education' culture' society' DTP/EI publishing. New media and ethics. NCT impact on Shop, Flash, PageMaker, Quark Express, UNIT V Software Applications: Corel Draw, Photo InDesign, HTML, MS Windows'
Corporate Communication
organization; System theory approach to. Public UNIT I Structure and characteristics of an public relations' Leadership' Relations Closed systems' public relations, Open systems' - power' Communication communication decision n-'uiing, balance and' authority and in an organisation iunftionr, factors lnnr"n.ing coirmunication. florv of communication _ Bottom_up, top down, vertical and horizontal barriers to communication.
publicity, propaganda and PR, evolution of PR' UNIT II Definitions of PR, Differences between evolutionofPRinlndia.TypesofPR,organisationofaPRDeparlment-PRasa a. PR person in the^modern management runctionlQuutincutions and resp-onsibilities^of Social Responsibility (CSR)' era. PR counseling. coriorate image building, Cotpotute evaluation of PR plans- Process of PR Fact finding, Planning and implementation, UNIT III - publics' Crisis organisational communication Datterns - Internal and external management.
new media, exhibitions, events and other LINIT IV pR tools: Print media, Radio, TV, cinema, press releases, corporate films, media for pR exercises. Media relations, press conference, community relations'
pressure groups, PR for Government and for UNIT V House Journals and their contents, handling Professional organizations; PRSI development suppofi activities, Status of PR in India, ' prospects of PR' E'vent PRCI and their activities, academic support - Problems and manasement, ethics in PR, PR in the era of globalization'
MA JMC SYllubtrs 2016: 12 of 13 SC 4.2: Political Communication
Theoretical approaches' Politics in the UNIT I Scope and impoftance of political communication' information age.
public LNIT II Mass media as political actors. Media as a fourlh estate' media and democracy, public interest' Media sphere, mediatisation, political socialization, political parlicipation, and political populism. Agenda setting.
Intemational UNIT III Media and political conflict. Television as a campaign tool' Propaganda' political communication. Media and national identity. Nation as an imagined entity and print capitalism.
networking sites in UNIT IV Using non-conventional media; micro-targeting' Blogs and social political shaping campaign strategy and news coverage' Online campaigns by major partres.
Public relations 2q UNIT V Political marketing and adverlising: Positive and negative ads. political communiiation. Opinion polls, election surveys, exit polls' Case studies of political campaigns.
Technical Writing
and other forms of UNIT I Nature of technical rvriting: Difference betrveen technical rvriting rvriting. Qualities and qualifications of technical rvriters' proposals, project abstracts' LINIT II End products of technical r.vriting - technical repofls' project project documents and manuals-- technical, installation end -user. Creating a technical bocumenq professionals involved - project manager/editor, writers, graphic a(ists; liaison with product engineers/scientists and clients' formats- hard UNIT III Roles and responsibilities of r,r,ritet's, editors/project managers' Document rvriting; and soft copy versions designs, Principles of technicalwriting; styles in technical clarity, precision, coherence and logical sequence in rvriting' its clients and end UNIT IV The ,,vriting process-aim of writing, knorving the writing assignment, writing users; gath-ering of facts/date; planning the documents content and organization; the draft; draft revision; use of graphics/illustrations' content and its UNIT V The technical editing process - Review of the document, aim, Editing organisation; Editing lor^u..uru.y of technical details, language style and usage; editing tu61.r, graphs/illustrations, copy irtting, design and layout of documents' On-line process, outsourcing technical rvriting.
MA JMC Svllabus 2016: 13 of l3