Belt and Road Countries「一帶一路」國家
The Belt and Road Initiative covers and links up over 70 countries spanning over China, ASEAN, Middle East, Central and Eastern Europe etc. 「一帶一路」倡議覆蓋及聯繫70多個國家，當中包括中國、東盟、中東、中歐及東歐。
China 中國 Northeast Asia 東北亞 Australasia 澳大利西亞 • CHINA 中國 • MONGOLIA 蒙古 • NEW ZEALAND 新西蘭 • REPUBLIC OF KOREA 韓國 Southeast Asia 東南亞 Central and Eastern Europe • BRUNEI 汶萊 Middle East 中東 中歐及東歐 • CAMBODIA 柬埔寨 • BAHRAIN 巴林 • ALBANIA 阿爾巴尼亞 • INDONESIA 印尼 • EGYPT 埃及 • BELARUS 白俄羅斯 • LAOS 老撾 • IRAN 伊朗 • BOSNIA AND HERZEGOVINA • MALAYSIA 馬來西亞 • IRAQ 伊拉克 波斯尼亞與黑塞哥維那 • MYANMAR 緬甸 • ISRAEL 以色列 • BULGARIA 保加利亞 • PHILIPPINES 菲律賓 • JORDAN 約旦 • CROATIA 克羅地亞 • SINGAPORE 新加坡 • KUWAIT 科威特 • CZECH REPUBLIC 捷克 • THAILAND 泰國 • LEBANON 黎巴嫩 • ESTONIA 愛沙尼亞 • TIMOR-LESTE 東帝汶 • OMAN 阿曼 • GEORGIA 格魯吉亞 • VIETNAM 越南 • PALESTINE 巴勒斯坦 • HUNGARY 匈牙利 • QATAR 卡塔爾 • LATVIA 拉脫維亞 South Asia 南亞 • SAUDI ARABIA 沙特阿拉伯 • LITHUANIA 立陶宛 • BANGLADESH 孟加拉 • SYRIA 敘利亞 • MACEDONIA 馬其頓 • BHUTAN 不丹 • UNITED ARAB EMIRATE • MOLDOVA 摩爾多瓦 • INDIA 印度 阿拉伯聯合酋長國 • MONTENEGRO 黑山 • MALDIVES 馬爾代夫 • YEMEN 也門 • POLAND 波蘭 • NEPAL 尼泊爾 • ROMANIA 羅馬尼亞 • PAKISTAN 巴基斯坦 Africa 非洲 • RUSSIA 俄羅斯 • SRI-LANKA 斯里蘭卡 • ETHIOPIA 埃塞俄比亞 • SERBIA 塞爾維亞 • SOUTH AFRICA 南非 • SLOVAKIA 斯洛伐克 Central Asia 中亞 • SLOVENIA 斯洛文尼亞 • AFGHANISTAN 阿富汗 • TURKEY 土耳其 • ARMENIA 亞美尼亞 • UKRAINE 烏克蘭 • AZERBAIJAN 阿塞拜疆 • KAZAKHSTAN 哈薩克 • KYRGYZSTAN 吉爾吉斯 • TAJIKISTAN 塔吉克 • TURKMENISTAN 土庫曼 • UZBEKISTAN 烏茲別克
P.1 Unimpeded Trade is the Major Goal of The Belt & Road Initiative 貿易暢通是「一帶一路」倡議的主要目標
Unimpeded Trade Policy 貿易暢通 People-to-people Co-ordination Bonds 政策溝通 民心相通
1 2 3 4 5 Facilities Financial Connectivity Integration 設施聯通 資金融通
P.2 Apothegm 題辭
Mr Edward Yau Tang-wah, GBS, JP Secretary for Commerce and Economic Development Hong Kong Special Administrative Region Government 邱騰華先生, 金紫荊星章，太平紳士 香港特別行政區商務及經濟發展局局長
Converging the Gourmets, Thriving all Flavors.
Apothegm from Mr. Yau Tang-wah, (English translation) P.3 Exhibiting Countries & Regions 參展國家及地區
CHINA ALBANIA ANGOLA BANGLADESH BULGARIA CAMBODIA CANADA 中國 阿爾巴尼亞 安哥拉 孟加拉 保加利亞 柬埔寨 加拿大
CZECH REPUBLIC GEORGIA INDIA INDONESIA IRAN ITALY LITHUANIA 捷克 格魯吉亞 印度 印尼 伊朗 義大利 立陶宛
MALAYSIA MYANMAR NAMIBIA PAKISTAN PHILIPPINES POLAND ZIMBABWE 馬來西亞 緬甸 納米比亞 巴基斯坦 菲律賓 波蘭 津巴布韋
REPUBLIC OF KOREA RUSSIA SINGAPORE SLOVAK REPUBLIC SOUTH AFRICA SRI LANKA THAILAND 韓國 俄羅斯 新加坡 斯洛伐克共和國 南非 斯里蘭卡 泰國
TURKEY UKRAINE UNITED ARAB EMIRATE VIETNAM EGYPT HONG KONG MACAU 土耳其 烏克蘭 阿拉伯聯合酋長國 越南 埃及 香港 澳門
Listed in no particular order 排名不分先後
Major Supporters 主要支持機構 Belt & Road Global Development Alliance 一帶一路國際發展聯盟 Invest Hong Kong,The Government of the HKSAR 香港特別行政區政府投資推廣署 Meetings & Exhibitions Hong Kong 香港會議及展覽拓展部
Supporting Organizations 支持機構 The Chinese Manufacturers' Association of Hong Kong (CMA) 香港中華廠商聯合會 Federation of Hong Kong Industries (FHKI) 香港工業總會 Hong Kong Chinese Industry & Commerce Association (HKCICA) 香港中華工商總會 Hong Kong Federation of Journalists 香港新聞工作者聯會 Hong Kong Small and Medium Enterprises Association 香港中小型企業聯合會 The Association for Hong Kong Catering Services Management Ltd 香港餐務管理協會 Hong Kong Logistics Association (HKLA) 香港物流協會 Chinese Tea Culture International Exchange Association 中國茶文化國際交流協會 Green Council 環保促進會 International Classics Culture Association 國際經典文化協會 The Hong Kong & Kowloon Provisions, Wine & Spirit Dealers Association 港九罐頭洋酒伙食行商會 Hong Kong Wine Chamber of Commerce 香港葡萄酒商會 North America Investment Association 北美投資商會会 The World Vegetarian Health Food Cultural Association (TWVHCAL) 世界健康素食文化推廣協會 International Food Safety Association (IFSA) 國際食品安全協會 GS1 Hong Kong 香港貨品編碼協會
Listed in no particular order 排名不分先後 P.4 Honorary Advisory Board 榮譽顧問團
4 Countries’ Ambassadors, 12 Consul-Generals, 11 Community Leaders 四個國家大使、十二個國家總領事、十一位社會賢達
Dr. Raymond Ho Chung Tai, SBS, S.B. St. J., JP Mr. Zhang Guoliang Chairman of Honorary Advisory Board of BRIFE, President of Hong Kong Federation of Journalists, Hong Kong Deputy to the 10th and 11th National People's Executive President of the Chinese Tea Culture Congress of the PRC, Chairman of Dashun Foundation International Exchange Association Founding Chairman of Belt and Road Global Development Alliance 張國良先生 何鍾泰博士 香港新聞工作者聯會會長 首屆香港一帶一路國際食品展 : 榮譽顧問團主席 中國茶文化國際交流協會執行會長 原港區全國人大代表(第十屆及十一屆)、大舜基金主席 一帶一路國際發展聯盟創會主席
Mr. Lee Kwong Lam, BBS, MH Dr. David Aptsiauri
Chairman of Tung Tai Hong, Ambassador Extraordinary and Plenipotentiary of Georgia to the Deputy Director of The Hong Kong & Kowloon Provisions, People’s Republic of China, Mongolia and the Socialist Republic Wine & Spirit Dealers Association Limited of Viet Nam 李廣林先生 大衛‧阿普恰鳥利博士 通泰行董事長、港九罐頭洋酒伙食行商會副理事長 格魯吉亞駐中華人民共和國、越南社會主義共和國、 蒙古國特命全權大使
Ms. Wan Suet Chun Ms. Ina Marčiulionytė Chairman of The World Vegetarian Health Food Cultural Association, Ambassador Extraordinary and Plenipotentiary of the Republic of Vice Chairman of International Classics Culture Association Lithuania to the People’s Republic of China 溫雪珍女士 伊娜‧瑪邱羅尼塔女士 世界健康素食文化推廣協會總會長、 立陶宛共和國駐中華人民共和國特命全權大使 國際經典文化協會副主席
Dr. Hon. Lo Wai Kwok, SBS, MH, JP Mr. Dušan Bella Chairman of Hong Kong Quality Assurance Agency, Ambassador Extraordinary and Plenipotentiary of the Slovak Legislative Council Member of the Hong Kong Special Republic to Beijing, PRC Administrative Region 杜尚‧貝拉先生 盧偉國博士 斯洛伐克共和國駐中華人民共和國特命全權大使 香港品質保證局主席、香港特別行政區立法會議員
Dr. Eddy Li Sau Hung, BBS, JP Dr. Karunasena Kodituwakku President of The Chinese Manufacturers’ Association of Hong Kong, Ambassador Extraordinary and Plenipotentiary of Democratic Member of the National Committee of the Socialist Republic of Sri Lanka to the People’s Republic of China Chinese People’s Political Consultative Conference 卡魯納塞納‧科迪圖瓦庫博士 李秀恒博士 斯里蘭卡駐中華人民共和國特命全權大使 香港中華廠商聯合會會長、全國政協委員
Mr. Jimmy Kwok, BBS, MH, JP Mr. Tri Tharyat Chairman of Federation of Hong Kong Industries, Consul General of Consulate General of Indonesia in Hong Kong Managing Director of Rambo Chemicals (HK) Ltd 印度尼西亞駐港總領事 郭振華先生 香港工業總會主席、 永保化工（香港）有限公司董事總經理
Mr. Irons Sze Wing Wai, JP Mr. Abdul Qadir Memon Permanent Honorary President of the Chinese Consul General of Consulate General of Pakistan in Hong Kong Manufacturers’ Association of Hong Kong, 巴基斯坦駐港總領事 Member of the National Committee of the Chinese People’s Political Consultative Conference, Executive Director of Hang Tung Resources Holding Limited 施榮懷先生 香港中華廠商聯合會永遠名譽會長 全國政協委員、恆通資源集團有限公司執行董事 P.5 Honorary Advisory Board 榮譽顧問團
Mr. Simon Wong Ka Wo, BBS, JP Mr. Tengku Sirajuzzaman Chairman of Hong Kong Federation of Consul General of Consulate General of Malaysia in Hong Kong Restaurants & Related Trades Limited, 馬來西亞駐港總領事 Chairman of Chamber of Food & Beverage Industry of Hong Kong Limited 黃家和先生 香港餐飲聯業協會會長、香港食品及飲品行業總會主席
Mr. Derek Lai Kar Yan Mr. Madoda Ntshinga Vice Chairman of Deloitte China Consul General of South African Consulate General of Hong Kong 黎嘉恩先生 SAR and Macao SAR, PRC 德勤中國副主席 南非駐香港及澳門特別行政區總領事
Mr. Louis Leung Wing On Mr. Hoang Chi Trung Chairman of Hong Kong Chinese Industry & Commerce Association, Consul General of Consulate General of the Socialist Republic of Chairman of Hong Kong Wing On Professional Group Vietnam in the Hong Kong SAR & the Macau SAR 梁永安先生 越南社會主義共和國駐港澳總領事 香港中華工商總會主席、香港永安專業集團主席
Mr. Asi Mamanee Mr. Antonello De Riu Consul General of Royal Thai Consulate General, Hong Kong SAR Consul General of Consulate General Italy in Hong Kong & Macau 泰國駐港總領事 意大利駐香港及澳門特別行政區總領事
Mr. Alfred Mutiwazuka Mr. Sin Siya Consul General of Consulate General of Zimbabwe in Consul General of Royal Consulate General of Cambodia in Hong Kong SAR / Macao SAR PRC Hong Kong SAR 津巴布韋駐香港及澳門特別行政區總領事 柬埔寨駐香港特別行政區總領事
Mr. M. Sarwar Mahmood Mr. Cupertino Gourgel Consul General of Consulate General of Bangladesh in Hong Kong Consul General of Consulate General of the Republic of 孟加拉駐香港特別行政區總領事 Angola in Hong Kong 安哥拉駐香港特別行政區總領事
Mr. Wunna Han Consul General of Consulate General of the Republic of the Union of Myanmar in Hong Kong & Macao SAR 緬甸駐香港特別行政區總領事
Listed in no particular order 排名不分先後 Updated as of 更新日期︰02/11/2017 P.6 About BRIFE 展會簡介 Steering World Food Industries to New Opportunities 引領全球食品行業新機遇 The Belt and Road Initiative (BRI) provides a visionary blueprint for global 「一帶一路」倡議為21世紀的全球經濟謀劃偉 economy in 21st century, brings new opportunities to promote the prosperity 大的發展藍圖，為多個新興經濟體和發展中國 and development of the developing countries and emerging economies along 家帶來推動繁榮發展的新機遇。民以食為天， the Belt & Road (B&R). “Food is heaven”, the development of agriculture and 農業和食品業是眾多「一帶一路」沿線國家重 food industries is the highest priority for the majority countries along the B&R. 點扶持和發展的行業。隨著「一帶一路」政策 With the launch of BRI, the “Unimpeded Trade” creates unprecedented 的出台和落實，「貿易暢通」將為沿線國家的 opportunities and tremendous potential for the agrifood industries. Hong Kong 農食品行業帶來前所未有的重大機遇。香港享 is renowned as an international hub in finance and trade, continuing playing 有國際金融中心和貿易樞紐的優勢，在「一帶 the role of “Super-Connector” under the BRI to provide an ideal platform for 一路」倡議下能充分發揮「超級聯絡人」的角 promoting business development and financing cooperation in the agricultural 色，為促進農產業和食品業的商貿發展以及融 and food industries. 資合作提供絕佳平台。 Under the theme “Steering World Food Industries to New Opportunities”, The 首屆香港一帶一路國際食品展以「引領全球食 First Belt & Road International Food Expo (Hong Kong) (BRIFE) 2018 aims to 品行業新機遇」為主題和促進「貿易暢通」 promote the “Unimpeded Trade” via forging a one-stop professional platform 為依歸，旨在為國際農業和食品業搭建一個 for global agrifood trade and investment cooperation, help to explore, share 「一站式」的「一帶一路」商貿對接和投資 and create the businesses under the BRI. BRIFE has received strong support 合作平台，把握「一帶一路」帶來的發展和 from major supporters Invest Hong Kong (the Government of the HKSAR), 機遇。BRIFE 獲得香港特別行政區政府投資 Meetings & Exhibitions Hong Kong (A Division of Hong Kong Tourism Board) 推廣署、香港會議及展覽拓展部、一帶一路 and the Belt & Road Global Development Alliance. BRIFE is also honored with 國際發展聯盟和多個主要的中外商協會作為 4 countries’ Ambassadors to the PRC, 12 Consul-Generals in Hong Kong and 支持機構，並榮幸獲得四位駐華大使、十二 11 prestigious community key leaders to join our Honorary Advisory Board. 位駐港總領事和十一位社會賢達組成榮譽顧 The Expo will provide 1,200 booths, exhibitors from over 35 countries and 問團。展會提供1200個展位，屆時將有逾35 regions around the world will participate. 個國家和地區的企業參展。 Launching Ceremony cum Press Announcement 啟動典禮暨新聞發佈會
Video Highlights of the BRIFE (Hong Kong) 2018 Launching Ceremony cum Press Announcement on 26 June 2017 「首屆香港一帶一路國際食品展」啟動典禮暨新聞發佈會（2017年6月26日）精華片段
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Exhibition Outlook 展會展望 65 countries and 2,600 overseas165 buying regions delegates delegations 國家及地區 15,000 代表 buyers 海外買家團 買家
government300 and 2,150 associations’ symposium65 and companies representatives 530exhibitors seminar speakers 企業 40Medias 參展商 論壇及研討會 傳媒 政府及商協會代表 主講嘉賓 P.7 Visitors by Geographic Location 買家及與會者分佈地區
North 5% America 北美洲 Europe 9% 歐洲 Asia 71% 亞洲
Oceania Africa & 大洋洲 7% Middle East South 非洲及中東 3% America 南美洲 5%
Why BRIFE? 展會優勢? Expanding business & markets Developing the Belt and Road network 擴展「一帶一路」市場 拓展「一帶一路」網絡
Generating business along the Belt and Road Exploring investment opportunities 締造「一帶一路」生意商機 尋找合作投資機會
Making partners in the Belt and Road 尋找商務合作伙伴
Event Information 展會資訊
Event Frequency: Annual 舉辦週期︰ 每年
Date: 27-29 June 2018 日期︰ 2018年6月27 - 29日
Venue: AsiaWorld-Expo, Hong Kong (next to Hong Kong International Airport) 地點︰ 香港亞洲國際博覽館 (毗鄰香港國際機場)
Event Type: Trade Exhibition (B2B & G2B) 展覽類型︰ 商貿 (企業對企業，政府對企業)
Admission: Trade only. Visitor under 18 will not be admitted. (Free Admission) 入場人士︰ 只供18歲或以上業內人士參觀 (免費入場)
27/6/2018 28/6/2018 29/6/2018 Wednesday 星期三 Thursday 星期四 Friday 星期五
Opening Hours 開放時間 10:00 - 18:30 09:30 - 18:30 09:30 - 17:00
Buyer Registration Hours 買家登記時間 09:30 - 17:30 09:00 - 17:30 09:00 - 16:00
P.8 Exhibition Planning 展區規劃 BRIFE 2018 focuses on five spotlight halls with comprehensive product categories and unique positioning. It not only brings together world food industries' exhibitors, but also attracts more professional global buyers and creates tremendous opportunities. 展會聚焦於五大主題展館，種類全面，定位精確，既能聚集環球食品行業知名展商，又能吸引更多世界各地的專業買家 及創造更大商機。
Food Trade Hall BRIFE’s food trade hall is an excellent platform for F&B exporters and suppliers to promote their 食品貿易館 products to buyers around the world. Also, you can access more than 70 new markets from the countries along Belt and Road.This hall contains a wide variety of high quality food products including meat, poultry, seafood, dairy products, fresh fruits, vegetables, frozen food which bringing the most fantastic showcase to the exhibition.
BRIFE的食品貿易館是一個絕佳的貿易平台，食品業的出口商和供應商可透過此平台輕鬆向 世界各地的買家推廣產品，亦可同時接觸到超過70個「一帶一路」沿線國家的新興市場。本 館網羅多種優質食品，包括肉類、禽類、海產、奶類製品、新鮮水果、蔬菜、冷藏食品等， 應有盡有。
Snack Food Hall Every country and region has its unique traditional snack food. Introducing more of these 零食品牌館 particular products to promote the culture of origin and to create new business opportunities are our purpose of setting up this hall.
每個國家和地區都有其傳統獨特的零食。零食品牌館的理念就是匯集各個國家和地區傳統的零 食，除推廣其傳統文化以外，亦可創造新的商機。
Exhibition Products / Service Categories 焦點展品及展商類別 Cover 30 Major Food Product Categories 包括30種主要食品類別
Food Product Catagories 食品產品類別： • Snacks & Biscuits 零食及餅乾 • Dehydrated Food 脫水食品 • Seafood 海鮮 • Beverages (Alcoholic) 帶酒精飲品 • Meat & Poultry 肉類及家禽肉類 • Beverages (Non-Alcoholic: Coffee, Tea & Drinks) • Diet Food 減肥食品 非酒精飲品：咖啡、茶及其他飲品 • Halal Food 清真食品 • Sauce & Seasoning 醬油及調味品 • Dairy Products 乳製品 • Processed Food 加工食品 • Rice & Noodles 穀麵類 • Confectionery & Sweets 糕餅甜點 • Health Food 健康食品 • Fresh Fruits and Vegetables 鮮果蔬菜 • Canned Food 罐裝食品 • Convenient & Instant Food 方便食品 • Organic Food 有機食品 • Oil & Cereals / Pulses & Grains 糧油食品 • Frozen Food 急凍冰鮮食品 • Others 其他食品和飲品 • Bakery Products 烘焙食品 P.9 Halal Food Hall The global Halal food industry is estimated to be worth of US$2.3 trillion, 80% of Halal food are 清真食品館 depending on imports. With the support of the Belt and Road Initiative, it brings huge business opportunities for Halal food industry. Grasping this rapidly expanding demand in the markets, Halal food is inevitably the spotlight in the exhibition.
全球清真食品業總值2.3萬億美元，當中80%的清真食品依賴進口。在「一帶一路」倡議下，清 真食品的需求及商機迅速增長。因清真食品的需求大增，清真食品會是本屆展會的亮點之一。
Investment Hall Hong Kong is an Asian financial hub offering good environment for investment and business 投融資館 partnership. In BRIFE, the investment hall mainly focuses on the food industries investment climates, investment projects and related products offered by the promotion authorities of countries, investors, professional financial institutes and associations from the featured countries and regions along the Belt and Road.
香港作為亞洲國際金融中心，全球最自由的經濟體，匯聚投資者、銀行和金融業界，一直擔當 亞洲投融資的主要橋樑。在BRIFE的展會平台，投融資館主力邀請「一帶一路」主要沿線國家 和地區的相關招商及投資促進機構，包括政府和商協會等，重點展示食品行業的投資環境、投 資合作項目及相關產品。
Professional Under the Belt and Road Initiative, economic and trade activities of bilateral and multilateral Service Hall trades along the Belt and Road countries trigger the huge demand of professional services. To 專業服務館 satisfy the demand, BRIFE newly introduces the comprehensive Professional Service Hall aiming to explore the business opportunities and tackle the potential inter-commerce barriers along Belt and Road. Professional Service Hall will bring together various professional service providers, such as cross border e-commerce, finance, logistics, legal, tax, quality certification and professional technical services.
在「一帶一路」倡議下，沿線國家的雙邊和多邊商貿活動日漸頻繁，帶動各項專業服務的需求 日益增加。「首屆香港一帶一路國際食品展2018」全方位面向環球食品企業，有針對性設立專 業服務館，旨在輔助各企業解決在拓展「一帶一路」商貿上的各種難題，包括跨境電商、金融、 物流、法律、稅務、質檢認證、食品安全及專業技術服務等。
Investment & Professional Services 投資及專業服務類別： • Logistics 物流 • Banking 銀行服務 • Accounting 會計 • Taxation Service 稅務 • E-commerce 電子商貿 • Legal Service 法律服務 • Financial Service 金融服務 • Investment Fund 投資基金 • Food Packaging 食品包裝 • Quality Certification 質檢認証 • Food Processing Machinery 食品處理機器 • Food Equipment & Technology 食品設備及技術 P.10 Buyers & Visitors Profile 買家及與會者資料 • Worldwide food trade importers and exporters • Investment & financial bankers 環球食品貿易進出口商 投融資銀行家 • International food wholesalers & retail traders • International corporate bankers 國際食品批發及零售商 國際企業銀行家 • International food distributors • E-commerce platform buyers 國際食品分銷商 電商平台採購商 • Food chain stores & buying offices • Professional investors 連鎖食品店及採購辦事處 專業投資者 • Catering industry management / buyers • Government institutes & regions representatives 餐飲行業採購商 政府機構及地區代表 • Restaurant / Café / Club / Bar management / buyers • Foreign consulates 餐廳／咖啡廳／俱樂部／酒吧採購商 外國領事館 • Hotel & Resort management / buyers • Trade chambers, commissions & associations 酒店及渡假村採購商 貿易商業協會代表 • Food processing manufacturers / buyers • Sales & marketing companies 食品加工製造商/採購商 銷售及市場推廣公司
Potential Buyers and Visitors 潛在買家及與會者* • 7-Eleven Inc. • Marks & Spencer Group 馬莎集團 • AEON Stores (Hong Kong) Company Ltd. 永旺(香港)百貨有限公司 • Marriott International 萬豪國際酒店集團 • AIC Merchandising (Japan) Ltd. • Maxim's Group 美心集團 • Bright Food (Group) Co., Ltd. 光明食品集團 • McDonald's Restaurants (HK) Ltd. 麥當勞(香港)有限公司 • Café de Coral Group 大家樂集團 • Meiji Dairies Corporation 明治乳業株式會社 • Carrefour China Inc 家樂福集團 • New Hope Liuhe Co Ltd. 新希望六和股份有限公司 • Central Food Retail Company Ltd 中央百貨 • Nissin Foods Group 日清食品集團 • Chi Ming Meat Co., Ltd. 珠明肉食有限公司 • Paramount Catering Group 百樂門飲食集團 • China Foods Limited 中國食品有限公司 • PARKnSHOP 百佳超級市場 • China National Cereals, Oils and Foodstuffs Corporation • Pizza Express 中國糧油食品(集團)有限公司 • Pizza Hut Hong Kong 香港必勝客有限公司 • China Resources (Holdings) Co., Ltd. 華潤集團 • Pret A Manger • Chum Sia Hena Fresh Fruits Pte Ltd. • Regal Hotel Group 富豪酒店集團 • Circle K Convenience Store OK便利店 • Royal Supermarket Co., Ltd. 來來超級市場 • city' super • Las Vegas Sands Corporation 拉斯維加斯金沙集團 • Dah Chong Hong, Ltd. 大昌行集團有限公司 • Shanghai Bailian Group Holding Co. Ltd. • Daily Fresh Food Ltd. 日鮮食品公司 上海百聯集團股份有限公司 • Dairy Farm International Holdings Ltd. 牛奶國際控股公司 • Sogo Group 祟光集團 • Delifrance (HK) Limited • Starbucks Coffee Company 星巴克咖啡店 • Disneyland Resort Hotels 迪士尼樂園度假酒店 • Starwood Hotels & Resorts 喜達屋酒店及度假村 • Dorsett Hospitality International 帝盛酒店集團 • Tesco PLC 特易購 • El Grande Holdings Ltd • Thai Million Fruits Company Ltd. • Empire Hotel Group 皇悅酒店集團 • The Venetian Macao Resort Hotel • Fairwood Fast Food Ltd 大快活快餐有限公司 澳門澳門威尼斯人度假村酒店 • Four Seasons Hotels and Resorts 四季酒店及度假酒店集團 • Triple O's Hong Kong • Guangdong Haid Group Co., Ltd 廣東海大集團股份有限公司 • Tsui Wah Restaurant Group 翠華餐廳集團 • Habibi Café • Uni-President Enterprises Corporation 統一企業股份有限公司 • Harbour Plaza Hotel Management 海逸國際酒店集團 • Vitasoy International Holding Ltd. 維他奶國際集團有限公司 • Heng Tai Consumables Group Ltd. 亨泰消費品集團有限公司 • Walmart 沃爾瑪 • Hilton Worldwide 希爾頓全球酒店集團 • Want Want China Holdings Limited 旺旺集團 • Hong Fook House Food Co., Ltd. 康福行食品有限公司 • Wellcome Supermarket 惠康超級市場 • Hong Kong Gold Coast Hotel 香港金海岸酒店 • WH Group 萬洲國際有限公司 • Hong Kong Jockey Club 香港賽馬會 • Wing On Group 永安集團 • Hyatt Hotels Corporation 凱悅酒店集團 • Woolworths Ltd. 沃爾沃斯有限公司 • InterContinental Hotels Group 洲際酒店集團 • Yakult 益力多 • J Sainsbury plc J•森寶利公共有限公司 • Yamazaki Baking 山崎麵包 • KFC Hong Kong 香港肯德基 • YATA Store 一田百貨 • King Parrot Group 景樂集團 • Yili Group 伊利集團 • Langham Hospitality Group 朗廷酒店集團 • Yurun Group Limited 雨潤集團
*Please find the full list of buyers and visitors on www.brifexpo.com 完整名單請參考網站：www.brifexpo.com P.11 Multi-channel Marketing and Promotion 多渠道宣傳推廣
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Printed Publications 印刷刊物 Business Matching 商貿配對服務 Advertising and editorials are published in food and Business Matching Service is customized to our exhibitors beverage related trade magazines. and visitors to find suitable products and services buyers / 有關BRIFE展會的廣告將於食品及飲品專業雜誌內發佈。 suppliers in the expo effectively. According to their interests, we will screen the potential buyers / suppliers, and assist in Direct Mailing 直郵推廣 arranging face-to-face business meetings at BRIFE. Send a series of promotion materials including buyer BRIFE 2018 商貿配對服務能助你輕鬆在展會中找到合適的 invitation, expo information to over 15,000 buyers. 參展商/買家。根據你的需要，主辦單位會為你在參展商/買 家當中挑選合適的合作夥伴，並安排於展會期間場進行會面。 BRIFE一系列的宣傳資料，包括買家邀請和展覽資訊，將 以郵寄方式直接發送至 位買家。 15,000 Newsletter 電子通訊 Website 網站 Our monthly E-newsletter brings the latest news of BRIFE to more than 100,000 subscribers. Exhibitor profiles and product categories will be shown on BRIFE website. Visitors and buyers can easily search their 每月的電子通訊將向超過100,000位訂閱者發送展覽最新資訊。 target exhibitors by sorting product category or keywords. Search Engine 搜尋引擎 BRIFE網站會定時更新參展商及產品資訊。訪客及買家可輕 鬆於BRIFE網站內以產品類別或關鍵字搜尋參展商。 BRIFE 2018 is easily being searched on the search engine and different websites. VIP Buyers Invitation 貴賓買家邀請 在搜尋引擎和不同網站上可輕鬆搜索BRIFE展覽會的資訊。 VIP buyers will receive the latest information of highlighted exhibitors and new products. Pre-show match meeting with Social Media 社交媒體 exhibitors will be arranged. BRIFE latest news can be found on Facebook, WeChat, 貴賓買家將收到最新的重點參展商及產品資訊。展會亦會預 Twitter, LinkedIn. 先安排於展覽會內與參展商會面。 BRIFE展會的最新資訊將上載於不同的社交媒體，如臉書、 微信、推特、領英。
P.12 Concurrent Events 展會同期活動 The three-day exhibition comprises a series of programs in conjunction with the Belt and Road, to further promote food trade in the countries among and beyond the route. The diversified International event includes: The First Belt & Road Agrifood & Trade Summit (ATS), the BRIFE 2018 Awards, The First Belt and Road International Culinary Competition, and featured seminars etc. 展覽將會有一系列「一帶一路」主題的活動，有助推動「一帶一路」沿線國家及其他地區的食品商貿往來，創造獨特優 勢！展會將舉辦多元化的全球性活動，包括：首屆一帶一路農食品產業及貿易高峰論壇(ATS)、「首屆香港一帶一路國 際食品展」獎項評選及頒獎典禮、首屆「一帶一路」國際美食烹飪大賽以及專題講座等。
The First Belt & Road Agrifood & Trade Summit 首屆一帶一路農食品產業及貿易高峰論壇
B&R 2018 Hong Kong
About ATS 關於高峰論壇 The First Belt & Road Agrifood & Trade Summit (ATS) will be a high-level 本論壇將聚焦「一帶一路」倡議對農業和食 event focusing on the opportunities and challenges to the agriculture and 品業帶來的機遇和挑戰，提供一個結合交流討 food industry under the Belt & Road Initiative (BRI), to provide a solid 論、商務配對和投資推廣的平台。伴隨著「一 platform as an integration of communication & discussion, business 帶一路」倡議的政策及設施的逐漸落成，全球 matching and investment promotion. A new cooperation framework for 經濟已進入多元合作發展的新形態。貿易暢通 diversified development in global economies has been formed. As the 是「一帶一路」的終極目標，沿線多個發展中 “Unimpeded Trade‘’ is the ultimate goal of the BRI, developing countries 國家及新興經濟體為全球農產業和食品業注入 and emerging economies along the Belt and Road (B&R) brings in 無限新商機和動力。儘管如此，要進一步促進 unprecedented business opportunities and vitality to the global agriculture 及提升這些國家和經濟體之間的雙邊及多邊商 and food industry. Nevertheless, there are challenges to further promote 貿合作，仍然存在挑戰。 and enhance the bilateral and multilateral business cooperation between 在本屆高峰論壇中，多個「一帶一路」沿線 these countries and economies. 國家的農業及貿易部長將作為演講嘉賓，並 In the ATS, the agriculture and trade ministers from the countries along B&R 就「一帶一路」農產業和食品業的投資需求 will be invited as guest speakers, to discuss and exchange views regarding 和發展，以及對雙邊及多邊商貿合作帶來的投 to the demand in investment and development in agriculture and food 資和商貿合作機遇與挑戰，進行討論與交流意 industry, the opportunity and challenge of cooperation brought by business 見。約超過1,000名來自世界各國的精英，包 collaboration under the Initiative. Expecting over 1,000 senior government 括政府高層官員、大使館代表、領事館代表、 officials, ambassadors, consulates, potential investors, food industry 專業投資者、食品業高管、銀行家、商界翹 leaders, bankers, top-managements of private institutions will attend to 楚，將聚首一堂，共同開拓新機遇。 build partnership and to seize the opportunities under the BRI. Main Summit 主論壇 Speakers : Agriculture & Trade Ministers from the Belt & Road countries 演講嘉賓 ： 「一帶一路」國家與其他國家的農 & beyond 業及貿易部長 Session 1 : Belt & Road Agriculture & Food Industry Investment & 第一場 ： 「一帶一路」農產業和食品業的 Business Opportunity 投資需求和商機 Session 2 : The opportunity and challenge of cooperation brought by the 第二場 ： 「一帶一路」商貿合作的機遇與 挑戰 business collaboration under the Belt & Road Initiative P.13 The First Belt and Road International Culinary Competition 首屆「一帶一路」國際美食烹飪大賽
BRIFE is delighted to launch The First International Culinary Competition which aims to recognize the professional chefs who are qualified in various cuisines. It paves an international platform for those talents from the Belt & Road countries to showcase their cooking arts and masterly skills, to further promote the exchange of food culture and realize the vision of People to People Bonds. 「首屆香港一帶一路國際食品展」將於期內舉行首屆「一 帶一路」國際美食烹飪大賽，旨在挖掘「一帶一路」沿線 各國廚藝精湛、經驗豐富的廚師，提供國際競賽平台展示 其高超的烹飪手藝和技巧並進行切磋，且通過比賽交流飲 食文化，促進民心相通。
BRIFE 2018 Awards BRIFE 2018 獎項 Discovering excellence and innovation across every category within the global food businesses and consumer markets. BRIFE 2018 Awards application starts! 「首屆香港一帶一路國際食品展」將頒發不同類別的獎項，以表彰業內出色的產品，促進食品行業的發展與創新。BRIFE 2018 獎項現正接受報名！ Awards Include 獎項包括
The Belt and Road Finest The Best Food Packaging / The Most Innovative Halal Food Featured Food Awards Beverage Packaging Design Awards Product Awards 「一帶一路」特色食品獎 最佳食品/最佳飲品包裝設計獎 最具創意清真食品獎 To explore & present the featured food Focus on the eye-catching design for The Awards is to recognize the with high quality from B&R countries / its ingenuity and effectiveness in distinctive and Hi-Q Halal food in the regions to promote the development display of the food’s features and market, and promote the popularity & of local food industries sales promotion knowledge of Halal food in society 發掘及展示沿線國家/地區富有特色的 該獎項著眼於食品包裝的外觀和功能 該獎項鼓勵並認可優質和具備創新內 優質食品，以促進不同國家/地區的食 性，藉此鼓勵設計出眾、概念新穎的 涵的清真食品企業，並著力推動清真 品行業發展 食品包裝 食品及相關知識的推廣普及
The Belt and Road Featured Seminars 「一帶一路」專題講座
Featured seminars will bring together experts from food industries to share their knowledge and insights on the theme of the Belt & Road Initiative. Detail information will be announced later. 專題講座將邀請食品行業內的專家就「一帶一路」相關議題，分享其專 業知識與見解。詳情將於稍後公佈。
P.14 Booth Package 展台規格
Raw Space Standard Booth Premium Booth 空地展台 標準展台 特級展台
開單邊 開單邊 Area 面積︰9 sqm平方米 Open One Side Open One Side 面積︰ 平方米 面積︰ 平方米 At least 18sqm Area 9 sqm Area 9 sqm 最少18平方米
HKD USD CNY HKD USD CNY HKD USD CNY 港幣 美元 人民幣 港幣 美元 人民幣 港幣 美元 人民幣 28,142 3,608 23,723* 31,980 4,100 26,959* 35,490 4,550 29,918*
Standard Booth 標準展台 Premium Booth 特級展台
Company fascia board (with company logo) 公司招牌板 (含公司標誌)
Booth panels 攤位圍板
Booth carpet 攤位地毯
Information counter (with company logo) 1 1 詢問桌 (含公司標誌)
Long-arm spot light 長臂射燈 2 2
Folding chair 摺椅 2 2
Garbage bin 1 1 廢紙箱
500W / 220V power socket 1 1 500瓦 / 220伏特電源插座
Storage room 1m(W) x 1m(L) storage room for booth 儲物室 size 18m2; a 2m(W) x 1m(L) storage room for booth size 27m2, and so, respectively 18平方米展台包含1米(闊)x1米(長)儲 物室；27平方米展台包含2米(闊)x1米( 長)儲物室，如此類推
Remark 備註︰ Corner surcharge will be applied for 2-side open booth 開兩邊的展台需另加附加費用 Non contractual pictures. Please note that the final design may be subjected to changes 非實際效果圖，最終設計可能會有變動 *Reference Price 參考價︰ HKD to RMB exchange rate 港幣兌人民幣匯率為︰1:0.843 P.15 Sponsors and Advertising 贊助及廣告宣傳
Exhibition Events Sponsors 大會贊助 As the Exhibition Sponsor, the company will be recognized in numerous visible ways of promotion, by increasing brand exposure in the food and beverage industry, gaining media attention and publicity, including: 大會贊助商可享有展會相關的廣告宣傳優勢，在食品行業中凸顯公司品牌，提升品牌知名度和媒體關注度，詳情包括：
Diamond Sponsor 鑽石贊助 Exposure at Seminar & Stage Session 研討會及舞台時段的宣傳
Logo Acknowledgement 公司標誌鳴謝
Platinum Sponsor Advertising Opportunity 白金贊助 廣告宣傳機會
Gold Sponsor 黃金贊助 Gala Dinner/ Summit/ Culinary Competition 歡迎晚宴 / 論壇 / 烹飪大賽
Awards Sponsors 獎項贊助 Advertising Sponsors 廣告宣傳贊助 Raise Your Brand Awareness via BRIFE Awards 2018 How do your companies can be outstanding in the 參加BRIFE 2018獎項， 提升企業品牌知名度 exhibition and the competitors? Apart from providing a one-stop shop professional food 參展商如何在展覽會及業界中突圍而出? trade platform for the Belt and Road countries, BRIFE also Maximize your exposure by every advertising opportunity at presents awards to explore and present the high-quality and BRIFE 2018.Don't miss any chance to have your company's finest food to the market, encouraging and promote the advertisement circulated amongst the targeted global prosperous development of the food industry. buyers coming to our Expo. BRIFE 除了提供一站式「一帶一路」商貿平台外，於展覽會 BRIFE 2018 的廣告機會能擴大您企業品牌的關注和知名度， 期間將頒發不同獎項，發掘更多優質的產品給市場認識，同 萬勿錯過每一個讓您的廣告在目標買家中廣泛宣傳的機會。 時鼓勵及推廣不同國家的特色食品，促進食品業界的交流和 繁榮發展。
Awards include 獎項包括︰ 1. The Belt and Road Finest Featured Food Awards 「一帶一路」特色食品獎
2. The Most Innovative Halal Food Product Awards 最具創意清真食品獎 3. The Best Food Packaging/ Beverages Packaging Design Awards 最佳食品包裝設計獎 / 最佳飲品包裝設計獎
4. The First Belt & Road International Culinary Awards 首屆「一帶一路」國際美食烹飪大賽
For more information, please email 如有查詢，請電郵至︰[email protected] P.16 AsiaWorld-Expo 亞洲國際博覽館 Being exclusively enjoy the first stop of Hong Kong-Zhuhai-Macau Bridge, Asia-World Expo covers about 60 million people by two-hour drive with GDP reaches HKD7 trillion among the Pearl River Delta. 獨享港珠澳大橋首站的優勢，從亞博館出發兩小時車程便連接約六千萬人口及GDP達7萬億的珠三角地區 AsiaWorld-Expo (AWE) is Asia’s leading exhibition, convention and 亞洲國際博覽館是與香港國際機場全面結合的 events venue with 10 ground-level and column-free halls. Strategically 先進的展覽、會議及活動場館。場館坐擁完善 located at the heart of a multi-modal transportation hub and fully 的海陸空運輸網路，佔地超過70,000平方米， integrated with the Hong Kong International Airport, AWE offers over 備有10個位於地面及採用無柱式設計的先進展 70,000 sqm of rentable spaces and welcomed over 300 mega events 館。亞洲國際博覽館全年舉辦超過300個大型博 each year which attracted more than four millions of visitors and high-end 覽活動，參觀及到訪人次超過400萬。 business travelers per annum.
• Estimate the completion of the Hong r drive from AWE to P -hou earl Kong-Zhuhai-Macau Bridge (HKZMB) Two covers around Riv 60 m er D by the end of 2017 illio elt 際博覽館至珠三 n p a c 洲國 角地 eo iti 預計港珠澳大橋工程 年底落成啟用 從亞 區兩 pl es 2017 Guangzhou 覆蓋約六千萬 小 e 人口 時車 廣州市 程 Dongguan 範 圍 • An “one-hour intercity circle” will be 東莞市 ， created with the closer connection circle” is able to rcity cove between Hong Kong and Pearl River inte 時經濟生活圈 r ar ur 一小 覆蓋 ou Foshan o 約 nd Delta cities -h 三 3 彿山市 ne 千 0 連接香港、澳門及珠三角其他地區， “o 萬 m n 人 il A 口 lio 發展一小時經濟生活圈 n p e o p le • An “one-hour intercity circle” is able to
cover around 30 million people Shenzhen Baoan Shenzhen 一小時經濟生活圈覆蓋約三千萬人口 International Airport 深圳市 深圳寶安國際機場
Zhongshan AsiaWorld-Expo • Two-hour drive from AWE to Pearl 中山市 亞洲國際博覽館 River Delta cities, is able to cover Hong Kong around 60 million people, with GPD International Airport 香港國際機場 around HKD7 trillion Zhuhai 從香港亞洲國際博覽館出發約兩小時車 珠海市 Macau Lantau Island 程範圍，遠達珠三角地區，覆蓋約六 澳門 Macau 大嶼山 Hong Kong Island International Airport 香港島 千萬人口，國內生產總值約7萬億港元 澳門國際機場
Hong Kong-Zhuhai-Macau Bridge 港珠澳大橋 Hong Kong Link Road 香港接線 Airport Express & North Lantau Highway 機場快綫及北大嶼山公路 Tuen Mun-Chek Lap Kok Link 屯門至赤鱲角連接路 Hong Kong-Shenzhen Western Corridor 深港西部通道
By Airport Express 機場快綫 By Airport Express 機場快綫 Airport Station to AsiaWorld-Expo Station 28 Hong Kong Station to AsiaWorld-Expo Station min1 分鐘 mins 分鐘 機場站至博覽館站 香港站至博覽館站 By Ferry 渡輪 By Car 汽車 Hong Kong International Airport to Shenzhen International Airport AsiaWorld-Expo to Shenzhen International Airport mins40 分鐘 90 香港國際機場至深圳寶安國際機場 mins 分鐘 香港亞洲國際博覽館至深圳寶安國際機場 展館平面圖 Floor Plan MTR Exit B (Upper West Lobby) 港鐵B出口 (西大堂) MTR Exit A (Upper East Lobby) Food Trade Hall 港鐵A出口 (東大堂) 食品貿易館 Runway / Hall 11 Hall 9 AsiaWorld-Summit / 11號展館 Snack Food Hall 9號展館 Hall 7 Hall 2 號展館 零食品牌館 7號展館 Hall 5 2 5號展館 Halal Food Hall 清真食品館 Hall 10 10號展館 Hall 8 Arena / Hall 1 號展館 號展館 8 Hall 6 1 Investment Hall 6號展館 Hall 3 投融資館 3號展館
Professional Service Hall Remark 備註︰ To Hotel 往酒店 專業服務館 The Organizer reserves the right to amend 主辦機構保留修改權利 P.17 EXHIBITION
About Organizer 關於主辦機構
Forever Marketing Consultant Co. Ltd (FMC) is a Hong Kong 恒揚營銷策劃有限公司(FMC)，主要為多個海外國家領 based company devoted to providing professional business and 事館、商協會及食品企業提供專業的市場策劃服務。 marketing consulting service to overseas consulates, chambers, FMC的專業顧問團隊擁有豐富的市場實戰經驗及強大的 business associations and food companies. FMC Exhibition Co. 商業網絡聯繫，能協助客戶拓展中港和海外商貿市場和 Limited, as a subsidiary of FMC, aims to provide professional 建立銷售渠道。成立恒揚展覽策劃有限公司FMC exhibition planning services and organize large-scale Exhibition Co., Ltd.，旨在為食品行業和其他行業提供 international exhibitions and conference. 專業的展覽策劃服務及舉辦大型的國際性展覽和會議。
Contact Us 聯絡我們
Phone 電話 ︰ +852 2370 0829 Fax 傳真 ︰ +852 2370 0072 Address 地址 ︰ Rm 7-9, 18/F, Sterling Centre,11 Cheung Yue Street, Lai Chi Kok, Kowloon, Hong Kong 香港九龍荔枝角長裕街11號定豐中心18樓7-9室
General Enquiry 一般查詢 ︰[email protected]
Sales Enquiry 銷售查詢 China 中國 ︰[email protected] Hong Kong and Oversea 香港及海外 ︰[email protected]
Media Enquiry 媒體查詢 ︰[email protected]
Follow Us 加入我們
BRIF EXPO 一帶一路國際食品展 fmcexhibition FmcExhibition
Belt and Road International Food Expo (Hong Kong) www.brifexpo.com P.18