The Business of Songwriting
EBOOK GUIDE The business of songwriting.
"A wonderful, forthright guide to the ins and outs of what music publishing actually is, from a functional and realistic viewpoint, focused on what songwriters (and those musicians who don't even know they are songwriters yet) have questions about and should know."
-Jeremy Peters, University of Michigan School of Music, Theatre and Dance.
It is our goal at Songtrust to increase transparency and
awareness about how songwriters support themselves. Songtrust
provides this education along with publishing administration service for
all types of music industry figures--songwriters, labels, managers,
lawyers, publishers, distributors, etc. We have designed this ebook
to give you an overview of the business of songwriting.
Note that terms in bold are defined in the glossary. Enjoy!
-keep in touch with us through social media-
Table Of Contents
1. Introduction……………………………………………………….…………...4 2. Copyright & Ownership……………………………………….…………...7 Co-Writing 3. Performing Rights Organizations (PROs)……………….…….……12 Affiliating and Registering Your Songs Samples 4. Royalties and Licensing………….……………………………….…...…..16 Performance Mechanical Print Sync Fees 5. Publishing Deals…………………..…………………………….….………..23 Administration Agreement Co-Publishing Agreement Work-for-Hire Exclusive Songwriter Agreement Creating Your Own Publishing Company 6. Songtrust………………………………………………………..………….…..32 What is Songtrust? 7. Resources……………………………………………………………….….…..35 Collecting Master Royalties Distribution Synchronization Promotion Songwriting Tools Education 8. Conclusion……………………………………………………………………...41 9. Glossary……………………………………………………………………..…..44 Terms Societies & Organizations
Introduction
Introduction
Anyone who creates original music is a songwriter and can collect songwriting royalties. Artists of every genre; composers, band members, film/television writers, DJs, and any owner of an original1 composition or song is due royalties when their music is used around the world. Unfortunately, making money from songwriting is not as straight-forward as your average nine-to-five. However, there is now ample opportunity to earn money from songwriting. With the advent of Songtrust, along with several other new music- tech startups, the modern day songwriter can take advantage of a myriad of outlets and revenue streams for their songs. It is important for songwriters to know their options in order to curate their personal and professional approach.
As a songwriter, you are the publisher and owner of your songs. Music publishing refers to the business of making money as the copyright holder of the music you write2. Copyright law protects songwriters by giving them exclusive rights to grant or deny the reproduction, distribution, or performance
1 If you make it, you own it. You can also collect royalties from cover songs, arrangements, and public domain songs. Further, we will discuss what happens with Samples later in the guide. 2 quite contrary to the popular belief that music publishing is the business of publishing sheet music.
of their work. When you write original music and register the copyrights correctly and comprehensively, you are able to start collecting royalties on that music, provided that others are streaming, downloading, performing, or synchronizing, that music.
For many songwriters, publishing royalties can be their most consistent and dependable sources of income. Advances in digital music distribution and streaming services have made it possible for independent musicians to make their music available to a vast audience via many different payment models. “Discovery” no longer depends upon an established music publishing company pitching music to exclusive connections. It is now possible for a songwriter to maintain 100% ownership, publish their own music, and collect global royalties for that music.
This guide will go into detail about the many ways you can make money as a songwriter and music publisher. We will discuss Streaming/Sales,
Synchronization, Performance, and more. Enjoy.
Copyright & Ownership Copyright & Ownership
Copyright ownership is divided into two parts; the sound recording and the underlying composition. Both parts collect royalties. The sound recording represents the master recording of a song. Labels and Distributors collect sound recording royalties. The underlying composition, a bit less tangible, represents the structure, lyrics, melody, etc. This composition copyright belongs to the songwriter(s) of the song, and their respective publishers. Think of a composition as being embedded within recordings. Publishers and writers collect composition royalties.
A common misconception is that one doesn’t own their work until they’ve filed a formal copyright. However, the moment you decide that the song you have been creating is finished and exists in some tangible form (such as a lead sheet or recorded demo), you automatically own a copyright for that
composition and 100% of the publishing. It is your intellectual property. Under some circumstances, you may want to file a formal copyright to be safe. As a songwriter, you are the publisher, until you have a publisher. Your 100% ownership is divided into two pieces: the writer’s share (50%) and the publisher’s share (50%).3
If you decide to sign a publishing deal, the publisher will only take a cut of the publisher’s share and often take a percentage of ownership. If you decide to simply sign a publishing administration deal, where a company like Songtrust registers your songs and collects global royalties on your behalf, you collect all of your money minus a small commission for administrative/business expenses and time spent on your behalf.
3 Sometimes these shares will be considered to be 100% each, adding up to a total 200% for the ownership of the composition, but for the purposes of this guide, we’ll stick to 50% per share, equaling 100% for the song as a whole
It is very important to use a publishing administrator like Songtrust because independent songwriters are unable to collect mechanical royalties without a publishing entity. Songtrust acts as that publishing entity and collects your mechanical royalties. Without Songtrust acting as a publisher on your behalf, you miss out on 85% of the royalties you should get from streaming.
Co-Writing
It is common for songwriters to work on songs together. Your co- writer(s) could be a fellow songwriter, your band members, a producer or arranger who works on the song, or even a friend who gives you a great title idea. Each songwriter owns their own percentage of the song and the publishing rights. He or she is entitled to publishing royalties based on that ownership. These percentages, known as splits, must be negotiated by the songwriters. Examples of Splits
It is very important in a co-writing situation to decide on the splits as soon as all writers agree that the song is finished. Otherwise, you may find
yourself in somewhat of a “he said she said” situation, and negotiations will get messy. It’s also important that all co-writers are in agreement about when the song was actually finished. When you bring the song to a recording session, will the producer or session musicians who arrange parts for the song receive writing credit? You may or may not want that, but you’ll want it to be clear before the session, either way. A good way to set this in stone is to get it in writing, perhaps in the form of a split sheet, and even to register the song with the US Copyright Office. While having a physical copyright isn’t completely necessary (as intellectual property is copyrighted as soon as it is created), it can be helpful if you are ever involved in a lawsuit regarding the use of your intellectual property. Another way to lock down your splits is to register the song with a Performing Rights Organization or a PRO, which we’ll discuss in the next section.
Once a song becomes a joint work, meaning you’ve agreed that you are all co-writers and therefore co-owners of the song and copyright, the work becomes a unitary whole. This means there is no “separate but equal” concept involving the differentiation between the music and lyrics. If you’ve decided to split a song 50/50 between two writers because one wrote the lyrics and the other wrote the music, both writers now own 50% of both the music and the lyrics. For example, if the song gets a sync (we’ll discuss this concept more later) in a film but only the instrumental version is used, both writers will still receive 50% of the royalties and sync fees.
@songtrust
Performing Rights Organizations (PROs) Performing Rights Organizations (PROs)
A Performing Rights Organization or PRO is a society responsible for collecting income on behalf of songwriters and music publishers when a song is publically performed. Restaurants, bars, clubs, radio stations, television networks, concert venues, streaming services, and any other entity that uses music in a public manner is required to pay licenses in order to play that music. They pay these license fees to the PROs, who in turn, pay out to the songwriters and publishers in the form of performance royalties.
In the United States, songwriters can affiliate and register their songs with one of three PROs: ASCAP, BMI, or SESAC. The differences between the three are subtle, and are outlined in the Glossary under Societies and Organizations. Territories around the world each have their own Performing
Rights Organization that collects performance royalties for writers in that territory (we’ve listed these organizations in the glossary section). PROs in the US collect performances royalties from public performances of your song within the US. If your music is being used outside of the US, you are owed royalties from those countries’ PROs. The best way to register your songs with foreign societies is through Songtrust. Songtrust has direct deals (read: no extra fees) that cover 120+ territories. This is the most expansive (and least expensive) publishing administration deal that currently exists.
Affiliating and Registering Your Songs
When you affiliate with a PRO, you will receive an IPI number. This stands for Interested Parties Information. This number identifies you as a songwriter and connects you with your songs to ensure that you’re receiving all royalties owed to you. You can also affiliate yourself as a publisher with your PRO. This process and its benefits are outlined below.
After you’ve affiliated with a PRO, the next step is to register your songs. This is where you tell the PRO the name of each song, who wrote it, and who has administrative control of the publishing. Below are some important things to remember remember in order to properly register your songs.
1. List any and all performers (artists) of the song. 2. List any and all writers and/or publishers with their correct shares. 3. List any alternate titles (i.e., if your song is called “2 Good 4 U,” list “Too Good For You” as an alternate title). 4. Be sure your writer/publisher account has up-to-date contact information.
5. If you perform your songs live, report these using the various programs from ASCAP, BMI and SESAC to collect your live performance royalties. Songtrust also allows you to register live performances in other countries.
Once you’ve successfully registered your song, you’ll receive an ISWC. This stands for International Standard Work Code. An ISWC is a song’s identifier, which allows it to be tracked and royalties to be mapped to it.
Royalties & Licensing Royalties and Licensing
A royalty is a percentage of profit entitled to a creator or owner for the use of their intellectual property. Simply put, any public use or sale of your music will accrue royalties. PROs and collection societies issue licenses, track4 usage of music, and pay out royalties. Royalty rates differ greatly across platforms and venues and continue to be negotiated. Further, it is an enormous undertaking to track and monetize the use of music throughout the world. The process involves massive datasets and many codes and identifiers. As a result, registration and monetization often takes months to complete. Below are the different types of royalties, and the mediums by which they are generated:
Performance Royalties
Performance has a broad meaning in the world of music. Essentially, it means the broadcast of a song in a public place. This means that any time your song is played at a concert, in a restaurant, at a sports game, in an elevator, etc., you are owed performance royalties. That includes if you perform your music publicly. Establishments and other businesses that use music pay license fees to the PROs in order to use their music.
4 with the help of tracking services
Performance royalties can be generated from: TV (This is not to be confused with the fee involved in the actual placement of your songs in TV, film or commercials) Radio Live venues Restaurants Bars Elevator music services Supermarkets Clothing stores Gyms Sampling Jukebox Online interactive streaming (e.g. Spotify)
Internet radio/non-interactive streaming (e.g. Pandora)
Mechanical Royalties
Mechanical royalties have to do with the mechanical reproduction of a song, such as in the form of physical copies (CDs, vinyl, DVDs if your song is in a TV show or film) or digital copies (mp3s, streams). The statutory rate for these types of reproductions is $0.091 per song and is known as a “compulsory license,” as established by the Copyright Act. Rates for streaming are completely negotiated by the mechanical collection societies (such as HFA in the US) and the Digital Service Providers (DSPs) who use the music.
Media that generate mechanical royalties are:
Record sales Online interactive streaming (e.g. Spotify) Internet radio/non-interactive streaming (e.g. Pandora) Collaborative listening (e.g. Turntable) Ringtones/ringbacks Recorded cover songs Film soundtracks Karaoke recordings
Greeting cards
Toys/accessories
Print Royalties
As a copyright owner, you have the exclusive right to authorize others to display copyrights sheet music, or lyric reprints.
This includes the following: Lyric reprints Guitar tabs
Music sheet books
Sync Licensing Fees
When you license your song to be synchronized with visual media (such as in a TV show or movie), you are entitled to a sync licensing fee. This is negotiated between the copyright owner (on both the publishing and master sides) and the entity using the music. Sometimes songwriters/artists will agree to license their music for free in exchange for the exposure of having their music in the project. This is up to the copyright owners to decide.
Visual media with which music can be synchronized: TV shows Advertisements (Web & TV) Films & trailers Video games Smartphone apps
DVDs / Blu-Rays
YouTube videos
Derivative Works
1. Cover: If another artist makes a cover of the songwriter’s original song, the songwriters will get paid through mechanical licenses. 2. Derivative Works: A derivative work is a new work that includes aspects of a preexisting copyrighted work. Ex: A big band jazz arrangement of the song “Happy Birthday” would count as a derivative work. The original copyright owner can make money through licenses.
Sampling
A sample is a piece of a recording from a song that you don’t own used in your own song. You can do this legally with permission from both the sound recording owner, and the publisher(s) of the composition, as well as by paying a licensing fee to both sides, and sometimes by giving the writers of the song you sampled writing credit on your song.
The answer to the question ‘How much are songwriters paid?’ is complex. PROs have different music licensing rates for different venues. They get very specific and complicated. For example, there are different licensing rates when one’s music is played at a polo match than there are at a roller skating rink, different licensing rates between a university and a theme park, and different licensing rates between using music on a jukebox and using music in a private club.
Nevertheless, if you are able to get your music played in a combination of these outlets, you can begin to build a revenue stream.
For a better idea of how much money songwriters make, check out these visuals provided by Information is Beautiful. Also take a look at the raw data from those infographics to see how rates differ for the writer’s share across platforms. 5
5 This data is from 2015. Rates and policies often change
@songtrust
Publishing Deals Publishing Deals
When you’ve reached a certain degree of success independently as a songwriter, you may want to seek out representation in the form of a publishing deal. A publishing deal is essentially an agreement with a publishing company to provide administrative (and sometimes creative) support for your catalog, to leave you time to focus on what you do best: write. There are many different types of publishing deals, but we’ll outline four of the most common below.
Administration Agreement
In an admin deal, you--the songwriter--keep 100% ownership of your copyright and give away 10-25% of your publisher’s share in the form of an administrative fee for a term of usually 1-3 years. Publishing administrators do not own or control any percentage of your copyright at any point during or after the term of the agreement. Administration agreements ordinarily do not include any
creative services and focus solely on administrative duties such as properly registering your songs with collection societies around the world as well as collecting royalties on your behalf. Admin deals can occasionally include an advance, which must be recouped in the same way as in a co-publishing deal.
Publishing administrators like Songtrust have relationships with performance and mechanical collection societies around the world that make royalty collection much simpler than it would be for a single songwriter to do on their own, and this leaves you time to focus on writing as well as to work on pushing your songs creatively.
Co-Publishing Agreement
As the songwriter partaking in a co-publishing agreement, you typically give away 50% ownership of your publisher’s share to the publisher with which you sign (hence the name "co-publishing"). In doing so, you retain 100% of your writer’s share and 50% of your publisher’s share, therefore you will receive 75% of your total publishing royalties. The term of these agreements is typically one year, though the publishing company can exercise options to renew the deal if certain stipulations of the contract are met. Within the term, you, the songwriter, will have certain obligations, such as submitting a minimum number of songs that are commercially satisfactory. If you have co-written any of the songs being submitted, only the percentage that you have written will count towards satisfying the minimum amount of songs agreed upon in the contract (i.e., if you write 50% of two songs, it will count as one full song towards your minimum requirement). Sometimes the agreement will also require that a number of your songs are recorded and released by an artist on a label.
Because the publisher takes partial ownership over the works, they have much more of an incentive to exploit your compositions and generate royalties from them. They will do this in a number of ways: pitching your songs to music supervisors for synchronization in television, film, and advertising, as well as to labels to be recorded and released by major artists, and by setting you up on co-writes with artists and other songwriters. In addition to this creative work, your publisher will also be doing all of the necessary administrative duties, such as registering your songs with PROs and collecting royalties on your behalf.
Though you retain ownership of 50% of the publisher’s share in this deal, you are often giving away 100% creative control over the song itself. This means you will have little say in how the song is used (aside from what is agreed upon in terms set by the initial contract, i.e., not allowing your compositions to be used for political campaigns or in inappropriate content). This control will often be granted to the publisher in perpetuity, meaning the publishing company will retain rights to your compositions written under your deal with them, even after your deal is over. There are certain laws in place that allow you to have your rights reverted back to you a number of years after the termination of your deal (normally 35-40 years).
One of the most enticing aspects of a co-publishing deal is the advance. Publishing companies will customarily offer you a sum of $25,000-$250,000 upon signing the contract. This can be alluring for a songwriter, because it means you can quit your day job and focus all of your energy on writing. But it’s important to know that this advance must be recouped in full by the publisher before you are paid out any royalties from your compositions. Typically, the publisher will collect their 25% (50% of the publisher’s share), and set your 75% (100% writer’s share and 50% publisher’s share) against your
advance until it is paid back entirely. It is only then that you will begin to be paid 75% of all future income your songs generate.
Work-for-Hire
In a work-for-hire agreement, for a flat fee, you give up all ownership and administration rights for your works for the life of the copyright. This means that you are not entitled to any publishing royalties earned by the composition in the future, and you do not even need to be credited as the composer. These agreements are most common in film and advertising when the film studio or production company wishes to own and control all aspects of the production.
Exclusive Songwriter Agreement
Under an exclusive songwriter agreement or “staff writer” contract, the songwriter generally assigns the entire publisher’s share of any songs written
during the term of the agreement to a publishing company. In exchange, the publisher provides the songwriter with an advance paid out on a weekly, monthly, or quarterly basis like a salary, and must be recouped in the same way as in a co-publishing or administration deal. These salary-like advance payments are the draw of this type of deal, as a songwriter can feel a bit more financially secure. The publisher will also perform administrative and creative duties for the writer’s catalog within the agreement. This type of deal is usually offered to writers who have already demonstrated a good deal of success so that the publisher is confident that they will receive a return on their investment.
Creating Your Own Publishing Company
Songwriters have quite a few different options when signing a publishing deal. But as an independent songwriter you are already your own publisher, and there are major benefits to exploiting that opportunity as well. So whether you’re just starting out or you’ve been around the songwriting block a few times, know that you can take control of your own publishing.
You can register a publishing company with a PRO in basically the same way you register as a writer. That publishing company will serve as a separate business entity and your publisher’s share will be distributed to that entity. Both checks will come to you, just as they would if you were solely registered as a songwriter, but the publisher’s share will be made out to your publishing entity. Note: If you’re affiliated with ASCAP, you must register as a separate publishing entity in order to collect both your writer’s share and your publisher’s share. If you’re affiliated with BMI, you will receive two separate checks--one for your writer’s share and one for your publisher’s share--whether you’ve registered a publishing entity or not. The benefits of creating this publishing entity are similar to those of creating an LLC or incorporating a personal business--it allows you to earn income, pay taxes, and do business in general as an entity, rather than an individual, and protect yourself and your personal assets from becoming personally liable for business debts.
Creating your own publishing entity will not prohibit you from signing a co- publishing or admin deal in the future. In that case, your publisher would just send a letter of direction to your PRO, notifying them that they will be taking administrative control of your catalog on your behalf. Below are some steps to creating your own publishing company:
1) Decide on a name. You will need a unique name so that royalty payments don’t get improperly assigned. When you go through your affiliation process (see step 2), you will be required to submit a few potential names.
2) Affiliate with a Performing Rights Organization.
Apply to affiliate as a publisher with ASCAP, BMI, or SESAC. If you are publishing your own music, you will need to affiliate with a performing rights organization as a songwriter first. Affiliate as a publisher with the same society you are affiliated with as a writer. If you will be publishing music from other writers, you should affiliate with all of the organizations with which your writers are affiliated. Approval to become a writer or publisher affiliate takes several weeks and there is typically a fee involved to apply.
3) Register in your area for a fictitious business name or “DBA” name. DBA stands for “Doing Business As.” These forms can be found at the Secretary of State’s office website for your local state. There are fees involved in obtaining a DBA.
The publisher will also perform administrative and creative duties for the writer’s catalog within the agreement.
You will use this account to collect royalties earned from your publishing company.
4) Register your company’s songs with your PRO.
5) Get a publishing administrator to handle local and international registration and royalty collection. In order to collect royalties globally (i.e., outside the US or wherever your local PRO is located), you will need to become affiliated and register your songs with local performing rights organizations. To do this however, you will need to go through a laundry list (much longer and pricier than this one) of paperwork and legal work. Instead, you can join a publishing administration service such as
Songtrust to handle administrative work for you.
Songtrust Songtrust
Songtrust, a Billboard Magazine Top 10 Music Start-Up, provides a technology platform for royalty collection services to independent songwriters and music business professionals. Our industry-leading online solutions help songwriters, artists, managers, labels, distributors, and publishers simplify music rights management, including the administration of music publishing assets, performing rights, and digital licensing.
Launched by Downtown Music Publishing CEO Justin Kalifowitz in 2010, Songtrust provides efficient and accountable royalty collection services in over
50 major music markets worldwide.
Before Songtrust, most songwriters were unable to collect global royalties for the performance of their music. Local PROs are unable to collect all foreign performance royalties owed to songwriters, and the royalties they can collect are subject to many fees, leaving the songwriter with a fraction of their royalties.
With Songtrust, songwriters are able to register their songs directly with collection societies across the globe and collect every penny they are owed.
Songtrust offers: