THE INDIAN HOTELS COMPANY LIMITED

THE FUTURE CHECKS IN

INDEX

• INTRODUCTION

• IHCL OVERVIEW

• IHCL PORTFOLIO

• OUR DIFFERENTIATORS

• SALES, MARKETING & DISTRIBUTION

• DEVELOPMENT SUPPORT TO PARTNERS

• DEVELOPMENT SUPPORT TEAM

• OUR OFFICES “ Aspiration 2022 is based on a promise to work together to create greater enterprise value, and make IHCL South Asia's most iconic and profitable hospitality company. “ Welcome to our world of opportunities

For over 115 years, The Indian Hotels Company Limited has built a reputation of unrivalled leadership, offering a fusion of warm Indian hospitality and world class service. This strong foundation of our rich experiences has uniquely established us as South Asia’s most reputable hospitality company.

We offer a powerful portfolio of compelling and well defined brands - Taj, SeleQtions, and Ginger. These brands ensure opportunities are optimised across different segments and geographies, fuelling our growth story. Our depth of expertise across all business models and key segments, backed by a strong development team, ensures we create partnerships that are driven by a mutual focus on maximising results.

Our invaluable relationships with all our partners are built on the bedrock of trust, awareness and joy, which allow us to have engaging and meaningful alliances that stand the test of time.

We look forward to crossing many exciting milestones ahead, together. Join us in this journey of success.

Puneet Chhatwal Managing Director & Chief Executive Officer The Indian Hotels Company Limited IHCL OVERVIEW South Asia's largest hospitality brand A 115-year legacy of iconic hospitality and unparalleled service, uniquely positions us to engage with discerning travellers. Defined by our values of being visionary, authentic and passionate, we succeed in crafting delight across our diverse portfolio.

Pioneers in creating destinations Over the years, we have created destinations such as Goa, Kerala, Rajasthan and the Andamans, establishing them on the global map as major leisure attractions. 100 Locations across 4 Continents 190 Hotels in 12 Countries 70+ Spas Boston 23,000+ Keys San Francisco New York

Unique F&B Concepts Introduced gourmet cuisine in India A repertoire of over 350 Restaurants 02 Michelin Restaurants

Recent Openings in Andamans, Bengaluru, Rishikesh, Udaipur, Agra, Shimla, Katra, Kathmandu, Goa, Dwarka, Sanand.

Upcoming Hotels We will be opening 35+ hotels in the next 5 years. London (2x)

Thimpu Nepal (2x) Dubai India (134x)

Sri Lanka (3x) Maldives (2x) Langkawi

Lusaka

Cape Town TATA GROUP

Leadership with Trust Pioneering Spirit

GLOBAL BUSINESS GROUP WITH STEEL PLANT AIRLINE + ST FULLY INDIGENOUS 100 PASSENGER CAR OPERATING LUXURY HOTEL COMPANIES VER

O 1 700,000 EMPLOYEES OPERATIONS IN OVER

150COUNTRIES Nation Building GROUP REVENUE OF OVER N US$ 100 B The Tata Trusts have helped set up the Indian Institute of Science, Tata Institute of 60%REVENUES FROM Fundamental Research, Tata OUTSIDE INDIA MARKET CAP: Institute of Social Sciences and 29 LISTED COMPANIES OF OVER health care facilities such as the N

US$ B 130 Tata Memorial Hospital and Tata TOP CORPORATES 10IN THE WORLD Medical Centre.

Global Leaders

TIMELINE A HISTORY OF MILESTONES

The Indian Hotels Launches Taj Company Limited Wellington Mews 1899 (IHCL) is 2004 Luxury Residences, incorporated Mumbai.

Launches Launches Taj Exotica 1903 The Taj Mahal Palace in 2001 Resort & Spa Mumbai, India in Maldives.

Takes over Management of Taj Establishes Taj GVK Lake Palace, Udaipur Hotels and Resorts 1970 and Rambagh 2000 Limited in Palace, Jaipur. Hyderabad.

Launches Fort Aguada, The First Five-Star Opens Taj Exotica Deluxe Beach Resort 1974 1998 Resort & Spa in in Goa. Launches Bentota, Sri Lanka. Taj Coromandel in Chennai.

Acquires the St. James’ Court in Forays into Africa London. The Taj with Taj Pamodzi, 1979 1982 Palace, New Delhi, Lusaka, Zambia. is opened for the Asian Games. Forays into New York, US, with A management contract to operate . New Brand Launches: 2005 amã Stays & Trails, Restores Umaid 2019 Bhawan Palace in SeleQtions, niu�nau; Jodhpur. relaunch of The Chambers.

Unveils ‘Aspiration Acquires Ritz-Carlton in 2022.’ Taj Exotica Resort Boston, US, later & Spa, Andamans, renamed The Taj Boston. 2007 2018 A Luxury Resort offering, Launches Taj Campton commences operations Place in San Francisco. in February.

Launches The Gateway Hotels and Resorts. IHCL re-imagines it’s South-West Coastal Indian 2008 2017 brand architecture. Restaurant Quilon in London receives A Michelin-Star.

Launches A New Brand, Redesigns the Vivanta By Taj. Award-Winning Celebrates the programme, Taj 2010 reopening of The Taj 2015 InnerCircle announces Mahal Palace in Mumbai the opening of Taj after the terrorist Dubai, Unveils ‘Tajness’. attacks of 2008.

Launches a free two- year hospitality Rebrands and repositions Trade Training Taj 51 Buckingham Gate Suites & Residences and 2012 Programme for 2014 youth from below St. James’ Court, A Taj poverty line (BPL) Hotel, London under the families. Luxury Brand The TAJ brand is the hallmark of iconic luxury hospitality across the globe. With authentic living palaces, landmark hotels, idyllic resorts and PORTFOLIO wildlife safaris, the brand targets PORTFOLIO the luxury leisure and business traveller. The brand is recognised for its warm and intuitive service and remains the undisputed leader in Indian hospitality.

SeleQtions is a named collection of properties with a distinct character. Celebrating legacy of time, a sense of place or a specific theme, these properties enjoy a strong equity and bring to life experiences through their location, décor, service, cuisine and more. The brand serves multiple customer segments and caters to their specific travel needs. The brand Vivanta is dynamic, spirited and distinct and represents a collection of sophisticated upscale hotels. The brand, delivering experiences with a dash of uniqueness and an unexpected twist, A PORTFOLIO OF caters to contemporary travellers. BRANDS DELIVERING MEMORABLE EXPERIENCES

Ginger is India’s first hospitality brand for the lean luxe segment. Reflecting the rising aspiration of India, it facilitates the never-stop lifestyle of its guests via refreshing and reviving experiences. A tribute to their spirit, the brand represents the seamless ease with which they switch between work and relaxation, individualism and the collective and local and global influences.

AUTHENTIC AUTHENTICICONIC Inspired by its INDIAN HERITAGE and TRADITIONS, ICONICTaj delivers worldclass hospitality that is Inspireddis btiync ittis vINDIANely NO HERITAGEBLE and TRADITIONS, Taj delivers world class hospitality that is distinctively NOBLE.

TAJ HOTELS TAJ RESORTS

BRAND CHARACTERISTICS

Brand Style Iconic, Authentic, Timeless Iconic, Authentic, Timeless Positioning Luxury Luxury Target Audience Discerning, World Traveller Discerning, World Traveller

PROGRAM OVERVIEW

Room Size 32-36 sqm 34-40 sqm Min. Inventory 150 keys 100 keys Bathroom Fixtures >= 4 >= 4 F&B Outlets All Day Dining restaurant All Day Dining restaurant 1 Specialty restaurant 1 Specialty restaurant Bar Bar Meeting Facilities Main Ball Room: 400-600 sqm Main Ball Room: 400 sqm Conference Hall: 100 sqm Conference Hall: 100 sqm Meeting Rooms: 40 sqm Meeting Rooms: 40 sqm Outdoor Venues (To be finalized as per market requirement) (To be finalized as per market requirement)

Wellness Areas Heated Swimming Pool Heated Swimming Pool Jiva Spa(>=4 treatment rooms) Jiva Spa (>= 4 treatment rooms) Gymnasium Gymnasium Salon Salon

DEVELOPMENT ESSENTIALS

Min. Land Area ~ 8,000 sqm ~ 40,000 sqm Built-up Area*/Key 90-100 sqm 110-120 sqm Accommodation Area 55% 53% Public and F&B Areas 28% 26% Back of House Areas 17% 21% Development Cost Rs.125-135 Lakhs/key Approx. 15%-20% higher than city hotels (2019, India, excl. land) (will vary basis location, topography, regulations) Business Model Management Contract/ Franchise Management Contract/ Franchise Operating Lease Operating Lease Investment/ Ownership Investment/ Ownership *excl. parking and MEP areas

TAJ PALACES TAJ SAFARIS

BRAND CHARACTERISTICS

Brand Style Iconic, Authentic, Heritage Wilderness, Nature and Conservation Positioning Luxury Luxury Target Audience Discerning, World Traveller Discerning, World Traveller

PROGRAM OVERVIEW

Room Size Specific to the subject Palace 40-45 sqm Min. Inventory 30 keys Bathroom Fixtures >= 3 F&B Outlets All Day Dining restaurant Outdoor Dining Pavilions Meeting Facilities Conference Hall: 80-90 sqm (To be finalized as per market requirement) Wellness Areas Heated Swimming Pool Jiva Spa (>= 2 treatment rooms)

DEVELOPMENT ESSENTIALS

Min. Land Area ~ 60,000 sqm Built-up Area/Key 160-170 sqm Accommodation Area 40% Public and F&B Areas 14% Back of House Areas 46% Development Cost Rs.80-90 Lakhs/key (2019, India, excl. land) Business Model Management Contract/ Franchise Operating Lease

A NAMED COLLECTION Spanning signature city hotels and extraordinary leisure resorts, SeleQtions provides DISTINCT EXPERIENCES for travellers seeking unforgettable stories.

SELEQTIONS

BRAND CHARACTERISTICS

Brand Style A Named Collection, Distinct, Hyperlocal Target Audience Discerning Business and Leisure Traveller

PROGRAM OVERVIEW >= 3 Bathroom Fixtures Minimum 1 F&B Outlets As per location Meeting Facilities Fitness Centre (City Hotels only) Wellness Areas Lounge/Reception/Drawing Room

DEVELOPMENT ESSENTIALS

Back of House Areas Min 14% Business Model Based on Services Selected

Unique Characteristics Storied Architecture / Legacy / Sense Of Place / Distinctly Thematic

DASH OF UNIQUE

Experience for SMART travelers with a dash of UNIQUENESS Celebrating individuality with a uniqueSTYLE and distinctPERSONA

VIVANTA CITY VIVANTA LEISURE

BRAND CHARACTERISTICS

Brand Style Spirited, Ambitious, Dynamic Spirited, Ambitious, Dynamic Positioning Upscale Upscale Target Audience Contemporary Business and Leisure Traveller Contemporary Business and Leisure Traveller

PROGRAM OVERVIEW

Room Size 24-28 sqm 26-30 sqm Min. Inventory 100 keys 100 keys Bathroom Fixtures >= 3 >= 3 F&B Outlets All Day Dining restaurant All Day Dining restaurant Bar Bar Main Ball Room: 250 sqm Main Ball Room: 250 sqm Meeting Facilities Conference Hall: 100 sqm Meeting Rooms: 100 sqm Meeting Rooms: 40 sqm

Wellness Areas Swimming Pool Swimming Pool Gymnasium Gymnasium 2 treatment rooms (Optional) 2 treatment rooms Salon (Optional) Salon (Optional)

DEVELOPMENT ESSENTIALS

Min. Land Area ~ 4,000 sqm ~ 15,000 sqm Built-up Area*/Key 65-75 sqm 65-75 sqm Accommodation Area 60% 50% Public and F&B Areas 24% 26% Back of House Areas 16% 24% Development Cost Rs.70-80 Lakhs/key Approx. 15%-20% higher than city hotels. (2019, India, excl. land) (will vary basis location, topography, regulations)

Business Model Management Contract/ Franchise Management Contract/ Franchise Operating Lease Operating Lease Investment/ Ownership Investment/ Ownership *excl. parking and MEP areas

SEAMLESS Where the boundaries of WORK and PLAY are blurred. Where LOCAL merges with GLOBAL. WHERE CONTRASTS COME TOGETHER, SEAMLESSLY.

HOTELS

BRAND CHARACTERISTICS

Brand Style Refreshing, Liberating, Lively Positioning Lean Luxe Target Audience Young, Millenial, Business and Leisure Traveller

PROGRAM OVERVIEW

Room Size 16-20 sqm Min. Inventory 100 keys (metros), 80 keys (non-metros) Bathroom Fixtures 3 (no bathtubs) F&B Outlets All Day Diner cum Bar (optional) Meeting Facilities 1-2 Meeting Rooms Wellness Areas Gymnasium

DEVELOPMENT ESSENTIALS

Min. Land Area ~ 2000 sqm Built-up Area/Key 35-40 sqm Accommodation Area 60% Public and F&B Areas 30% Back of House Areas 10% Development Cost Rs.30-32 Lakhs/key (2019, India, excl. land)

Business Model Operating Leases Fully-fitted leases, Management Contracts SERVICE RETAIL BRANDS

LOCATIONS LOCATIONS LOCATIONS Cities across India and the Offbeat locations across India Cities and Resorts across India UAE (Dubai)

BRAND STYLE BRAND STYLE BRAND STYLE Luxury business club Authentic, immersive Ancient Indian wellness

TARGET AUDIENCE TARGET AUDIENCE TARGET AUDIENCE Industry thought leaders Discerning leisure traveller Wellness seekers

NATURE OF ARRANGEMENTS NATURE OF ARRANGEMENTS NATURE OF ARRANGEMENTS Owned Management contracts Owned

NUMBER OF CLUBS NUMBER OF BUNGALOWS NUMBER OF SPAS 7 9 43

ROOMS 35 LOCATIONS LOCATIONS LOCATIONS Cities and Resorts across India Cities and Resorts across India Cities and Resorts across India and global destinations

BRAND STYLE BRAND STYLE BRAND STYLE Urban contemporary beauty Indian luxury Speciality cuisine flavoured and grooming services with tradition and innovation

TARGET AUDIENCE TARGET AUDIENCE SIGNATURE BRANDS Wellness & grooming seekers Global traveller Bombay Brasserie, Golden Dragon, Wasabi, Thai Pavilion and House of Ming

NATURE OF ARRANGEMENTS NATURE OF ARRANGEMENTS NATURE OF ARRANGEMENTS Owned Multi-product retail outlet Owned

NUMBER OF SALONS NUMBER OF BOUTIQUES NUMBER OF RESTAURANTS 38 14 380+

NIU&NAU 1 OUR DIFFERENTIATORS

Owner and Operator Experience Our group owns more than half its portfolio either directly or through joint ventures and lease arrangements, which gives us the experience and unique ability to approach challenges in design, development, approvals, operations and renovations of hotels from the ownership perspective as well.

Our Internal Asset Management Team further improves business value by ensuring streamlined operations. Iconic Portfolio Jiva Spa Award-winning Indian and all-natural Our strength lies in the transformation of spas, have signature wellness undiscovered locations into landmark leisure treatments & therapies. destinations. Our success stories include being the first luxury resort in Goa, built on the historic Fort Aguada, and the opening up of Kerala, Rajasthan and These are result-oriented holistic the Andamans as prized global destinations. the only hospitality brand in India with living to Ayurveda, Naturopathy and Yoga. palaces, operationalised with strong restorative ethics and spectacular recreation of the Palaces’ history by An array of experiences lead to longer way of themed suites and signature experiences. stays and more spend per guest.

Our award winning palaces and resorts, have earned us the position of India’s top Breakaway Brands across categories, with an enviable brand recall and equity. UR DIFFERENTIATORS

Tailor made products for different Enhanced Safety and Security customer segments A systematic emergency response mechanism is in place, after emerging stronger from Indian Timeless Weddings Ocean Tsunami in 2004 in Sri Lanka and From opulent to the intimate, our in-house Maldives and the Terror Attacks in Mumbai. specialists bring dream weddings to life with an extraordinary array of venues, rituals and cuisines. We are guided by Tata Group and local legislation safety standards to cover Taj Holidays Occupational Health and Safety. Taj offers the widest selection of distinct holiday packages that cater to various customer segments. Promise of Sustainability Our Earth Check certified hotels are conscious of their carbon footprints and promote green Robust Talent Pipeline initiatives with a number of safe environment IHCL pioneered the cause of world-class practices. hospitality education in India by establishing the Institute of Hotel Management, Aurangabad in Our hotels operate under Earth Check partnership with University of Huddersfield, UK. Certification Systems.

Training programs such as TajLEAD & OLMS We engage in community participation through learning modules foster an environment for philanthropic activities and the Taj Service cutting-edge online platforms. Welfare Public Trust.

American Hotel and Lodging Educational Institute certified supervisors & junior managers are our Technology at the heart of domain experts associates. progress IHCL drives operational excellence through Individual General Manager Development Plans digitization and adoption of mobility to provide are aimed at result focussed coherent growth. anytime, anywhere service. The hotel chain works with world-class partners to ensure delivery of optimal solutions that are cost Operational Excellence effective and fit the Business needs. We Leaders in revpar, guest engagement, employee leverage Taj Central Procurement as well as engagement and online reputation in most Tata Group Procurement in IT to get the best markets. benefits from our vendors. We are members in bodies like “Hospitality Technology Next Robust certification and process compliance Generation” HTNG and HFTP from where we programs deliver consistency and quality such as adopt and contribute towards Global TPAM audits and TBEM assessments. standards in Hotel technology. Our recommended GPON based technology infrastructure ensures scalability and enhancement of seamless guest experiences in our hotel. Our world class IT outsourcing partners enable our Hotels to adhere to stringent IT standards of security, uptimes & statutory regulations like GDPR, GST etc.

SALES, MARKETING & DISTRIBUTION

S I E S N S N I I G S H U T B S Digital Platforms Analytics S I E S N S and Business N I I G Intelligence S H U T B S

Loyalty and CRM

G S R R O E W I V T H D R

Sales, PR & Marketing G Revenue Management Network and Distribution S R R O E W I V T H D R Loyalty and CRM Sales, PR & Marketing Network Taj InnerCircle programme – Signature experiences Over 100+ highly engaged sales experts across 8 with complimentary upgrades, priority check-ins sales offices in India and 5 in international and special benefits. markets • Large member base in Taj InnerCircle with a • Strong segment focus with dedicated teams significant contribution to total revenues for corporate, MICE, Weddings, Leisure • Robust Sales Force Automation Tools • Popular Dining subscription programme, Epicure facilitate sharp account management and with best-in-class renewal rates tracking • Warmer Welcome Alliance with Shangri-La: Over • Corporate Marketing drives a range of 130 destinations, 200 hotels dynamic, innovative and market specific • Robust targeted CRM campaigns initiatives including strategic customer and • Partnerships and Alliances with Banking partners B2B advertising, omni channel media outreach and Networks and strong marketing products • 3 PR offices across India, UK and UAE, with 45% share of voice contribution from India office

Digital Platforms Robust tools to improve customer engagement and drive revenue generation: Revenue Management and • Dedicated mobile responsive web-sites for each Distribution brand – Taj, SeleQtions, Vivanta and Ginger. Robust Revenue Management systems and • Multi-lingual websites to serve international Distribution connectivity ensuring omni channel audience revenue maximisation • Own channels remain the fastest growing channels • Trained on site and cluster revenue for revenue generation management associates to drive and optimise revenues • Dedicated Online Reputation Management (ORM) • Centre of Revenue Excellence (CORE) for platform and team focused revenue management for cluster • Largest social media presence in this industry hotels • Industry best central reservation systems and automated revenue management systems • Dedicated chain codes for GDS with TJ and YX Analytics and Business Intelligence to reach over 600,000 travel agents, counselors and travel management Intelligent customer segmentation leading to companies worldwide higher revenues • 24 x 7 Contact Centre via toll free numbers • Customer 360 for deeper business insights with 150 reservation agents • Hyper personalisation for superior guest • Strategic partnership with over 30+ online travel agencies with preferred commercial experience and revenue predictions agreements • Industry best technology partners and platforms DEVELOPMENT SUPPORT TO PARTNERS What we provide when you partner with us Technical Services and Central Materials Group Development Assistance A central sourcing team provides purchasing An in-house team of experts with experience economies of scale to all our partners in handling greenfield, brownfield and enabling swift, easy and economical conversion projects hand-hold our partners procurement of capital goods and operating through every stage of the development supplies. process including design and construction.

Pre-opening Support Owner Privileges

A dedicated cross-functional pre-opening Exclusive post-inaugural benefits and team comprising both corporate and on-site opportunities await our partners across the staff help to set up and launch the hotel. portfolio as a gesture of our commitment to add value to our partnership. "We see the next five years as a defining period for growth in the history of IHCL. During this time, we aim to further strengthen our portfolio and become the most iconic and profitable hospitality company in the region through an Asset S.M.A.R.T approach with Strategic, Margin Enhancement, Asset Management, Relationships and Tracking as its key pillars."

Suma Venkatesh Executive Vice President, Real Estate & Development [email protected] DEVELOPMENT SUPPORT TEAM

Regional Support Team Our Advisors

USA Karambir Singh Kang Area Director, U.S.A [email protected] K. V. Rao Pramod Ranjan Resident Director, MD, CEO & Executive Director, ASEAN - Ltd. Oriental Hotels Limited [email protected] [email protected]

UK Digvijay Singh Area Director UK and General Manager St. James' Court & Taj 51 Buckingham Gate Suites & Residences, London [email protected]

James Zhan Sudhir Nagpal President, Joint Managing Director, China - Tata Sons Ltd. PIEM Hotels Limited [email protected] [email protected]

UAE Ranjit Phillipose Area Director – Middle East and General Manager, Taj Dubai [email protected]

South Africa Sunil Sinha Rajesh Nagpal Mark Wernich Resident Director, Joint Managing Director, General Manager – Taj Cape Town Tata Sons Ltd - MENA PIEM Hotels Limited [email protected] [email protected] [email protected] Development Support Team

Sanjeev Pahwa Dinesh Chadha Archana Ram Vice President - Vice President - Vice President - Development Development Development [email protected] [email protected] [email protected]

Azeez Narain Suku Verghese Rohan Ranade Head - Associate Vice President - Associate Vice President - Business Development & Strategy Development Feasibility [email protected] [email protected] [email protected] Leah Tata Rustam Dastoor Sarthak Kapur Corporate Director - Manager - Assistant Manager - Development Feasibility Development [email protected] [email protected] [email protected]

Dattatray Hire Shivam Bhardwaj Preeti Mistry Associate Director - Assistant Manager - Executive Secretary to Development, Ginger Hotels Business Development EVP - Real Estate & Development [email protected] [email protected] [email protected] OUR OFFICES

The Indian Hotels Company Limited Corporate Office: 9th Floor, Express Towers, Barrister Rajni Patel Marg, Nariman Point, Mumbai 400 021, Tel: +91 22 6137 1720, [email protected]

Registered Office: Mandlik House, Mandlik Road, Mumbai 400 001. Tel: +91 22 6639 5515

Regional Office - North Taj Palace Delhi Sardar Patel Marg, Diplomatic Enclave, New Delhi 110 021 Tel: +91 11 6650 3891

Ginger Hotels Corporate Support Centre, Godrej & Boyce Complex, Gate No. 8, Vikhroli (East), Mumbai 400 079 Tel: +91 22 6777 3366, [email protected] www.ihcltata.com