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Areas of Business IHCL Operates in the Luxury, Premium, Mid-Market and Value Segments of the Market Through the Following

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Areas of Business IHCL Operates in the Luxury, Premium, Mid-Market and Value Segments of the Market Through the Following TAJ HOTELS RESORTS AND PALACES The Indian Hotels Company (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces, which is recognised as one of Asia's largest and finest hotel companies. Incorporated by the founder of the Tata group, Jamsetji Tata, the company opened its first property, the Taj Mahal Palace hotel, Bombay in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003. Taj Hotels Resorts and Palaces comprises 64 hotels in 45 locations across India with an additional 15 international hotels. The most significant additions to the Taj portfolio have been The Pierre, the iconic landmark hotel on New York's Fifth Avenue, the Taj Boston and the Blue, Sydney. In 1993, the company established the Indian Institute of Hotel Management in Aurangabad in Maharashtra in western India. Areas of business IHCL operates in the luxury, premium, mid-market and value segments of the market through the following: • Taj is the flagship brand for the world’s most discerning travellers seeking authentic experiences in luxury. Besides luxurious living and fine dining, Taj Hotels also promise a whole new experience of tranquility and total ‘wellness’, through Jiva Spas, a unique concept, which brings together the wisdom and heritage of the Asian and Indian philosophy of wellness and well-being. • Taj Exotica is a resort and spa brand found in the most exotic and relaxing locales of the world. • Taj Safaris are India's first and only wildlife lodges circuit, that allow travellers to experience the unparalleled beauty of the Indian jungle amidst luxurious surroundings • Premium Hotels provide the new generation of travellers a contemporary and creative hospitality experience that matches their work-hard, play-hard lifestyles. • The Gateway Hotel is a pan-India network of hotels and resorts that offers business and leisure travellers a contemporary hotel experience. • Ginger is IHCL’s revolutionary concept in hospitality for the value segment. The other areas of business include: Taj Air, a luxury private jet operation and Taj Yachts, which can be used by guests in Mumbai and Kochi, in Kerala. It also operates airline catering services. Joint ventures, subsidiaries, associates TajSats Air Catering: a joint venture with Singapore Airport Terminal Services, a subsidiary of Singapore Airlines, TajSats Air Catering is the largest airline catering service in South Asia Roots Corporation: a wholly-owned subsidiary that operates the Ginger chain of budget hotels in India. Location IHCL’s head office is in Mumbai, India. Taj properties are located in Asia, the UK, the US, Australia and Africa. The GATEWAY HOTEL Taj Hotels, Resorts and Palaces, India's largest hospitality group, has launched a new brand, 'The Gateway Hotel', a pan India network of up-scale hotels and resorts that offer travel nomads a crisp, contemporary and warm experience. Announcing the launch of The Gateway Hotel brand, Raymond N Bickson, managing director, Indian Hotels Company, said, "India is one of the world's most dynamic and booming economies, and the Taj group, India's leading hospitality chain in the country, intends to leverage this boom and reiterate its leadership position. We are currently witnessing a shortage of world class accommodation in India. Our experience and expertise across the full range of hotel accommodation styles will be an immediate and significant answer to it." He further added, "The Gateway Hotel will be a new brand catering to the emerging set of contemporary travellers. Gateway is a part of the Taj group's strategy to have a large footprint across India. It will be an important growth vehicle for the group, and we are looking at quickly scaling up the brand to a large number of hotels across India. It comes from the Tata and Taj group which has a host of successful brands that are hallmarks of trust, quality and assurance. The brand launches today with a portfolio of 26 hotels." The Gateway Hotel is a brand that will cater to the emerging needs of the contemporary traveller. It offers customers the experience of flexibility, freedom and fitness. The hotels have various options that help the guest lead a smarter choice of healthy lifestyles. All key services in these hotels will work to cater to the emerging guests who have their own independent schedules. The hotels also give the guests the freedom to be themselves, while everything they need is taken care of by the hotel. The service is crisp, courteous and informal. Every touch point across the customer's journey has been carefully thought through to make it a relaxed, refreshing and contemporary experience. The customer experience across the hotel has been divided into zones, and special initiatives have been introduced to deliver the brand promise. The different zones are – enter, stay, hangout, meet, work, workout, unwind and explore. The various initiatives introduced are — a 24/7 approach to all services — all key services of the hotel will be available round the clock; active foods — superfoods and low glycemic index foods for health conscious guests; eat in — a refreshed in-room dining menu; yoga mats in each room; 'wake up' — the buffet breakfast with a range of healthy and indulge options; 'explore' — the packages that let the guest explore the destinations where the hotels are located. Landor Associates, which is one of the world's leading brand consultancies, has worked closely with the Taj team to develop the brand. The Gateway brand has an international identity. The logo is a personification of the Gateway brand values. The brand signature is a clean, legible word mark that denotes warmth, welcome and trust. Upper case typography has been used to provide a sense of security, professionalism and consistency. The distinctive visual style is crisp, courteous, warm and welcoming, captures its values and sets it apart from the competition. The colour palette of red, grey and white gives the brand a simple, bold, stylish and welcoming look. The Gateway Hotel will be launched through a national advertising campaign. The brand is focused on the emerging guests and their specific needs. The brand denotes success and people who are successful in their fields. The campaign highlights this angle and the various new services the brand offers. The brand celebrates the personalities of new age achievers from different walks of life and how The Gateway Hotel is the hotel brand for them. Taj Hotels have received overwhelming interest from the hotel development community since the management showcased this brand to them. This interest is evident from the fact that 16 existing hotels are migrating today to this brand. A total of 10 new hotels have already been signed up and the management is in active negotiations for another 10. With 26 Gateway hotels already under its fold, the management is targeting 50 operating and signed hotels in the near future. The hotels that will be re-flagged today as Gateway are at Agra, Bangalore, Calicut, Chikmagalur, Coonoor, Jaipur, Jaisalmer, Madurai, Mangalore, Nasik, Sasan Gir, Surat, Vadodara, Varanasi, Vijayawada and Vishakhapatnam. New hotels have been signed up in all key metros — Mumbai, Bangalore, Chennai, Pune. Other locations signed up are Jullunder, Mysore, Navi Mumbai, and Raipur and Gondia. The Taj group has aggressive expansion plans for the brand, and is open to owned hotels and management contracts. This brand will be present in all business districts and leisure locations across India. The brand will also explore new formats under business, leisure and extended stay categories. India is growing at a rapid pace in various ways and the group wants to ensure that it caters to all requirements of the emerging guest segments. Ginger HOTELS Tata group to start 50 new budget hotels Jamshedpur, Aug 7 : Tata group, which owns luxurious Taj hotels through Indian Hotels Company Ltd, will start at least fifty new budget category hotels in the country in the next five years. On the occasion of opening of the 20th no frills category 'Ginger' hotel of the country here by Roots Corporation Ltd, a fully owned subsidiary of Indian hotels, its Chief Operating Officer and Director Subhash Pani said that 50 more such hotels would be opened in the next five years all over the country. ''Of these 10 would be opened by the December 2010. These hotels with several modern facilities cost much less than five or seven ]star hotels,'' he said adding that the first such hotel was started in Bangalore in 2004. To a query, Mr Pani said claimed that recession has had a positive effect on the no frills budget hotels because it had forced the professionals to shift to them from a much costlier five or seven star hotel, as a cost cutting measure. Meanwhile, Tata Steel managing director B Muthuraman inaugurated the hotel in this city, known as the hub of the Tatas. The hotel spread over 1.3 acre land with 94 rooms, is the first hotel belonging to the Tata group in this main industrial city of the country. This is only the fifth hotel of the Ginger series in the Eastern India apart from Bhubaneshwar, Durgapur, Itanagar and Guwahati. North India West India • Ginger Hotel Haridwar • Ginger Hotel Nashik • Ginger Hotel Pantnagar • Ginger Hotel Pune • Ginger Hotel New Delhi • Ginger Hotel Vadodara • Ginger Hotel Ahmedabad • Ginger Hotel Ludhiana • Ginger Hotel Panjim Goa East India South India • Ginger Hotel, Agartala • Ginger Hotel Mysore • Ginger Hotel Guwahati • Ginger Hotel Bangalore • Ginger Hotel Mangalore • Ginger Hotel Bhubaneswar • Ginger Hotel Pondicherry (Puducherry) • Ginger Hotel Trivandrum (Thiruvananthapuram) Tata Group Hotels In Cape Town & Johannesburg With an aim to invest 1.2 billion dollar in South Africa, India- based Tata Group has decided to set up two hotels there.
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