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Haute Couture and Ready- To-Wear

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Haute Couture and Ready- To-Wear Report Fashion Designing, Fashion Forecast and Fashion Trends as well as Fashion and Textile Calendar Subject: Introduction to Fashion designing Name: Muhammad Awais Semester: AMM-1B Submitted to: Mam Sadaf J Vastani Fashion Designing: Art of application of design on clothes and accessories. The art dedicated to the creation of wearing apparel and lifestyle. Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories such as bracelets and necklace, because of the time required to bring a garment onto the market, must at times anticipate changing consumer tastes. Fashion design is a form of art dedicated to the creation of clothing and other lifestyle accessories. Modern fashion design is divided into two basic categories: haute couture and ready- to-wear. The haute couture collection is dedicated to certain customers and is custom sized to fit these customers exactly. In order to qualify as a haute couture house, a designer has to be part of the Syndical Chamber for Haute Couture and show a new collection twice a year presenting a minimum of 35 different outfits each time. Ready-to-wear collections are standard sized, not custom made, so they are more suitable for large production runs. They are also split into two categories: designer or creature and confection collections. Designer collections have a higher quality and finish as well as an unique design. They often represent a certain philosophy and are created to make a statement rather than for sale. Both ready-to-wear and haute-couture collections are presented on international catwalks. The first fashion designer who was more than a simple seamster was Charles Frederick Worth, in the 19th century. Before he set up his fashion design house in Paris, clothing was made by anonymous dressmakers and fashion standards were derived from the styles worn by royalty. Worth was the first designer to actually dictate to his customers what to wear rather than following their demands. His fashion house became so famous that people were able to attach a face and a name to designs when they knew they were from the House of Worth. This was the beginning of the tradition to have a designer of a house not only create clothing, but also represent the symbol of the brand. Farichino is the ever first Fashion brand of Pakistan, who introduces the idea of merging the theme of Arabian nights or fairy tales with our very own cultural touch. Farichino is also earning good name in creating modern western outfits with the eastern touch, it means that a variety of tastes is available, under one roof, which is called Farichino. Farichino by Fashion designer Bushra Shahid generally presents classic formal and Pakistani traditional and Arabic outfits, but has specialty in making Bridal wear and Aabyas. Fashion Designing FARICHINO PAKISTANI FASHION: Fashion Collections: 1: HAUTE COUTURE. 2: PRET-A-PORTER. HAUTE COUTURE: The term "haute couture" is French. Haute means "high" or "elegant." Couture literally means "sewing," but has come to indicate the business of designing, creating, and selling custom- made, high fashion women's clothes. Strict Regulations: To be called an Haute couture house, a business must belong to the Syndical Chamber for Haute Couture in “Paris” which is regulated by the French Department of Industry. Members must employ 15 or more people and present their collections twice a year. Each presentation must include at least 35 separate outfits for day and eveningwear. Glittering Names: The syndicate has about 18 members, including such fashion giants as Coco Chanel, Christian Dior, and Pierre Cardin. The houses generate more than $1 billion in annual sales and employ close to 5,000 people, including 2,200 seamstresses. Workers often specialize in one area, such as feathers, fabric, buttons, shoes, etc. Before World War II, 35,000 people worked at couture houses. Staggering Prices: Made from scratch for each customer, haute couture clothing typically requires three fittings. It usually takes from 100 to 400 hours to make one dress, costing from $26,000 to over $100,000. A tailored suit starts at $16,000, an evening gown at $60,000. A small Market: Today only 2,000 women in the world buy couture clothes; 60% are American. Only 200 are regular customers. Often, designers will loan clothes to movie stars or other public figures for publicity. During fashion's "golden age," after World War II, some 15,000 women wore couture. Socialites such as the Duchess of Windsor Babe Paley, and Gloria Guiness would order whole collections at a time. Despite the small market, designers maintain haute couture operations partly because the prestige helps sell other products, such as perfume, cosmetics, and their ready-to-wear lines available in stores. Members: Members of Haute Couture chamber are Chanel, Givenchy, Elie Saab, and Valentino. HAUTE COUTURE: Fashion Capital: NEW YORK is the most fashionable city in the world, having been crowned the 2014 Top Global Fashion Capital, taking the title from London who came first in 2011 and 2012, but third this year. Paris ranked in second place, only 0.05 per cent below New York. Los Angeles came in fourth position - the first time that the city has made it into the top four. Barcelona was fifth, followed by Rome and then Berlin. New York City has, indeed, earned its Top Global Fashion Capital ranking through its disciplined, methodical yet creative approach to its fashion industry. Said Bekka Payack, New York-based fashion director for The Global Language Monitor . Paris, with the Top Haute Couture ranking, of course has a centuries-long heritage, having invented the very concept, also scored highly in the prêt-à-porter category. Top global fashion cities. 1. New York, U.S. 2: Paris, France. 3: London, 4: Los Angeles, U.S. 5: Barcelona, Spain. 6: Rome, Italy. 7: Berlin, Germany. 8: Sao Paulo, Brazil. 9: Milan, Italy. 10: Los Angeles, U.S. 11: Antwerpen, Belgium. 12: Hong Kong, China. 13: Buenos Aires, Argentina. 14: Bali, Indonesia. 15: Sydney, Australia. PRET-A-PORTER: Pret-a-porter is a French phrase meaning “ready to wear.” Ready-to-wear clothing is sold "off the rack" in standardized sizes. Pret-a-Porter (Ready-to-wear) are clothing made in standard sizes. Traditionally, they are made for ordinary people. These collections are aimed to satisfy the demands of masses. Of course, the material and the intensity of labor of the ready-to-wear collections are much more moderate than the couture collections. Hence, the price is more approachable to the mass media. Almost each Fashion house produces ready-to-wear collections. They bring a lot of money and clients, because of a quicker and bigger volume turnover. Also, they cost less and many people can afford them. In the meantime, they look adorable as well. Ready-to-wear clothing is casual, informal and practical that you can wear it daily. Mass Production: Ready-to-wear apparel is generally mass-produced in factories, using standardized patterns and inexpensive construction methods. It is manufactured this way to produce low-cost garments. In the fashion industry, designers produce ready-to-wear clothing intended to be worn without significant alteration, because clothing made to standard sizes fits most people. They use standard patterns, factory equipment, and faster construction techniques to keep costs low, compared to a custom-sewn version of the same item. Some fashion houses and fashion designers produce mass-produced and industrially manufactured ready-to-wear lines, while others offer garments that, while not unique, are produced in limited numbers. PRET-A-PORTER Today: All clothing found in chain stores and department stores today is ready-to-wear. The exceptions are men suiting, which is sometimes considered semi-ready-to-wear because it is tailored specifically for the customer. PRET-A-PORTER Collections: Most couture designers, such as Dior and Chanel, also design ready-to-wear collections, which produce larger profits than haute couture. At Fashion Week, designers show these Pret-A-Porter collections. Low cost: Prêt-a-porter has low cost because of this, every class of society can afford. Pret-a-porter is less expensive then Haute Couture. PRET-A-PORTER Fashion Forecast: Fashion forecasting is a global career that focuses on upcoming trends. A fashion forecaster predicts the colors, fabrics and styles that will be presented on the runway and in the stores for the upcoming seasons. The concept applies to not one, but all levels of the fashion industry including haute couture, ready-to-wear, mass market, and street wear. Trend forecasting is an overall process that focuses on other industries such as automobiles, medicine, food and beverages, literature, and home furnishings. Fashion forecasters are responsible for attracting consumers and helping retail businesses and designers sell their brands. Today, fashion industry workers rely on the Internet to retrieve information on new looks, hot colors, celebrity wardrobes, and designer collections. Foreseeing fashion trends and predicting those trends early enough to allow time for production to meet the consumer demand. Because of the time required for textile design and development, the textile segment leads in recognizing fashion directions. Textile designers work at least 18 months ahead of the schedule for products to hit the market. Steps to developing the forecast: 1: Determine cause of change in the past. 2: Look at differences between past forecasts and consumer behavior. 3: Identify factors likely to affect future trends. 4: Apply forecasting tools and techniques accurately.
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