Reggae Sumfest Expands Shuttle Service EGGAE SUMFEST Is Granting Access to ‘The Greatest Reggae Show on Rearth’ with an Expanded Shuttle Service on July 22 and 23

MISS KITTY

CONTRIBUTED Reggae Sumfest organisers Josef Bogdanovich (second right), Robert Russell (right) and Johnny Gourzong (second left) pose with Royalton White Sand’s Andre Hudson (left) and Stayce Ingram during the event’s launch party at the Iberostar in Montego Bay last Wednesday night. Reggae Sumfest set to make a 360° virtual reality turn HE REVOLUTIONARY ious points of view, including stage, ers, the app also gives patrons Reggae Sumfest 360° Live front row and back stage. The app unprecedented access to exclusive TApp is now available in the also gives exclusive access to the areas. In effect, everyone can have Google Play for Android and iOS innovative ‘Party Cam’. a front row seat to ‘The Greatest Apple stores for download. The App users can ‘spin around’ and Reggae Festival on Earth’. app is the first of its kind in see everything that is going on Media pioneer Sepp Donahower Jamaica. around them from that vantage and Yellow Bird developed the rev- The much-talked-about 360° app point. The technology works with olutionary Reggae Sumfest 360° enables global access to Reggae the built-in screen on most mobile Live cross-platform app. Sumfest 2016 performance nights phones and it works with the “There is no textbook on how a on Friday, July 22 and Saturday, optional virtual reality (VR) head- 360° virtual reality app works. It is July 23. Viewers can immerse sets that are commercially avail- highly customised and we have themselves in the festival from var- able. While great for offsite view- worked with the best in the industry

2 HOSPITALITY JAMAICA | WEDNESDAY, JULY 13, 2016 ASHLEY ANGUIN/ PHOTOGRAPHER From left: Print sponsors The Gleaner’s Kristina Hylton and Adrian Frater pose with Iberostar’s Tamika Higgins-Baker.

to make Reggae Sumfest available there. Resorts and travel sites are to markets untouched. What’s ... pretty soon we’re going to engaging the technology. more, it is available for free,” To download the app to your said Josef Bogdanovich, chair- live in a world where everyone device, go to your Google Play or man and CEO of DownSound Apple store and search for ‘Sum- Entertainment, producers of has the power to share and experi- fest Live’, click ‘install’ and fol- Reggae Sumfest. ence“ whole scenes as if you’re low the instructions. Bogdanovich admits that, “Though The transformed Reggae this 360deg technology is transform- right there in person Sumfest kicks off in Montego ing the industry, it cannot replace Bay with a Beach Party at the Montego Bay and all the energy that going to live in a world where 360deg cameras were first com- Aqua Sol Theme Park on is a mainstay of Reggae Sumfest.” everyone has the power to share mercially used by upscale real Sunday, July 17, hosted by He noted that there will also be and experience whole scenes as if estate sites to show properties. Miss Kitty and Yanique ‘The a conventional broadcast-style you’re right there in person.” Then came Google Street” views Curvy Diva’ Barrett. The All- stream viewable on all devices Many industries have experimented which lets viewers see actual loca- White Party hits Pier 1 on (cell phones, tablets, laptops and with 360deg virtual reality technology. tions from a selected point of Tuesday, July 19; and the Sound desktops). The festival website, Sport franchises are now signing view; and now with entertain- Explosion – where anything can reggaesumfest.com, will have a 360deg content deals, allowing fans ment, 360 live cameras let persons happen – with Tony Matterhorn clickable link for persons to watch to feel like they are on the team and into a venue, behind the scenes – and Firelinks, along with the as well. in the game. In fact, the upcoming feeling as though they are right island’s top sound systems, takes The consistent evolution of tech- World Cup and Olympics Games there. place on Thursday, July 21, also at nology is speeding up access to will be broadcast in 360deg video. The hospitality sector is embrac- Pier 1. Dancehall Night revs up on YANIQUE content. Earlier this year, Mark The upcoming Democratic and ing it quickly. It is an effective way the Friday at Catherine Hall with ‘CURVY Zuckerberg, the founder of Face- Republican Conventions will also be to take people to a location and the big Reggae Night to close the DIVA’ book, said “... pretty soon we’re streaming 360deg coverage. make them feel as though they are curtains on Saturday, July 23. BARRETT

HOSPITALITY JAMAICA | WEDNESDAY, JULY 13, 2016 3 We’re proud to be associated with this outstanding event OVER THE years, Reggae Sumfest important part of our vibrant cul- efiting local businesses in and Record CEO Mr Joe Bogdanovich has distinguished itself as one of ture. The Ministry of Tourism around resort areas. and his committed team for the the best reggae music festivals in recognises the positive impact that For this reason, the Ministry of innovative approach being taken in the world, showcasing many of events like Reggae Sumfest continue Tourism is proud to be associated organising this year’s event. Based Jamaica’s most talented artistes. to have on the tourism sector. The with this outstanding event. We on the strong line-up of local The event has developed an impec- festival continues to be a resound- remain committed to supporting artistes, I am confident that the cable reputation of excellence and ing success and remains a major the development and continuation festival will deliver on its promise has become one of the most eagerly crowd puller, which attracts numer- of Reggae Sumfest through our to provide exceptional entertain- anticipated events on the interna- ous visitors to our shores. It also marketing arm, the Jamaica Tourist ment and that it will be a very suc- tional entertainment calendar. generates significant economic Board, a major sponsor of the cessful and memorable event. Reggae represents the spirit of activity for the tourism sector by event. EDMUND C. BARTLETT the Jamaican people and is an boosting room occupancy and ben- BARTLETT I must commend DownSound Minister of Tourism Reggae Sumfest expands shuttle service EGGAE SUMFEST is granting access to ‘The Greatest Reggae Show on REarth’ with an expanded shuttle service on July 22 and 23. In addition to the services offered by return sponsor and official shuttle service provider Knutsford Express, organisers of the festival have finalised an agreement with the Jamaican Urban Transit Company (JUTC) to offer shuttle services from Kingston, Spanish Town, and Portmore to the Catherine Hall venue in Montego Bay. “Knutsford Express is a sponsor, and we are very happy and satisfied that they have again come on board. We are also delighted that JUTC is offering more transportation solu- tions to this year’s festival. The addition of the services of JUTC is particularly important for patrons who previously had difficulty going to and from the show,” said Robert Russell, deputy chairman and co-producer of Reggae Sumfest. JUTC buses will depart from Portmore Mall in Portmore, the Ward Theatre downtown, Kingston and the JUTC lay-by in Spanish Town at 5 p.m. each night. Patrons leaving from Papine will have two additional pick-up points: on the University of West Indies and University of Technology campuses. The roundtrip shuttle service being offered by the JUTC is only available pre-sold at a cost of $2,300 per night. Jamaica Urban Transit Company ACCESS POINTS buses. Patrons can access the shuttle service passes $6,000 on Friday; and on Saturday, general along with tickets to the festival at York ticket prices will be pre-sold $4,700, $5,000 Pharmacy in Kingston, Travelmania in Port- for regular, and VIP tickets are $7,500. more, and Chin Yee’s Travel Service in The transformed Reggae Sumfest kicks off Liguanea, which will specifically facilitate in Montego Bay with a Beach Party at the tertiary students. Aqua Sol Theme Park on Sunday, July 17, Tertiary students will also be offered a 10 hosted by Miss Kitty and Yanique ‘The Curvy per cent discount on Reggae Sumfest tickets Diva’ Barrett. The All-White Party hits Pier on presentation of a valid school ID. The dis- 1 on Tuesday, July 19; and the Sound Explo- counted prices are Dancehall night Friday, sion – where anything can happen – with July 22, $2,800 pre-sold; regular $3,200; and Tony Matterhorn and Firelinks along with VIP $5,400. Discounted prices for Saturday, the island’s top sound systems, takes place on Reggae Night are pre-sold $4,200, regular Thursday, July 21, also at Pier 1. Dancehall $2,500, and VIP $6,700. Night, revs up on the Friday at Catherine Festival tickets are also on sale at outlets Hall with the big Reggae Night to close the for pre-sold $3,200, regular $3,500, and VIP curtains on Saturday, July 23. Robert Russell

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HOSPITALITY JAMAICA | WEDNESDAY, JULY 13, 2016 5 THE BUSINESS OF TOURISM Preparing the Caribbean tourism industry for Brexit David Jessop Hospitality Jamaica Writer N JUNE 23, by a small majority, the British people Ovoted to leave the Euro- pean Union (EU). It is a decision that has consequences for the Caribbean tourism industry. What happens next is far from clear. This is because only when a new British prime minister is appointed in September will a for- mal period of reflection begin on the future options for the United David Jessop Kingdom’s (UK) relationship with sible that much will remain the the EU 27. Then, sometime after same, the UK’s limited negotiating that, possibly at the year end, will capacity suggests that the the UK decide to invoke the rele- Caribbean will not be a priority if it vant article of Europe’s Lisbon comes to resolving region-specific Treaty to leave and embark on an issues. uncertain two-year process of departure, probably followed by a LESS SUPPORT negotiation on a new relationship. And fifth, more generally, the This process is likely to be region will no longer have Britain’s lengthy and far from easy. It will FILE‘ voice in its support in the councils require high-level national leader- Remain’ supporters demonstrate in Parliament Square, London, to show their support for the of Europe, suggesting a much closer ship in both of the main UK politi- European Union in the wake of the referendum decision for Britain to leave the EU, known as relationship with France, Spain or cal parties; the civil service to ‘Brexit’, on Saturday, July 2, 2016. The UK’s vote to leave the EU creates uncertainty for its the Netherlands will be required, as develop objective options and to territories. well as enhanced dialogue with the negotiate; and possibly up to 10 French- and Dutch-speaking parts years to unravel EU regulations port, and all else will continue Caribbean is likely to last for some try and some governments had of Europe in the Caribbean. and laws, with extraordinary addi- unchanged well into the future. years. While no doubt sterling will been making significant progress It is still early days, but there are tional complications arising if Scot- In general terms, this provides the settle – some financial analysts sug- with UK support in having the EU some steps the tourism industry land seeks independence based on industry with some breathing space gest at around US$1.25 to the pound recognise the importance of could take now. its desire to remain in the EU. in which to study the strategic sterling – the present weakness sug- tourism and providing the industry The first is to develop a detailed It is, therefore, possible to envis- longer-term impact on the region, gests that the short-term outlook for and government with related assessment of how much the UK age a long period of economic and how these changes might affect its most destinations, particularly for development support. When the market matters to each nation, and political uncertainty, a possible tourism markets in the EU 27 and mid-market and family vacations in UK departs the European Develop- study the likely issues that will arise recession in the UK, the diminu- the UK, and how best to respond. Caribbean is in particular likely to be ment Fund (EDF), it will lose the out of having eventually parallel tion in the short to medium term of uncertain in the 2017 low season. UK contribution which currently EFFECTS OF BREXIT trade and regulatory environments the British economy, and the con- Second, there will be a negative accounts for almost 15 per cent of with the UK and the EU 27. tinuing weakness of the sterling. That said, tourism, unlike any effect on trade flows. The UK will the total of around €500m The second is to get to know, on Moreover, there is now wide- other industry in the region, is have to make up its mind what (US$553m) per annum. How the a sustained basis, those in the UK spread concern with the EU that uniquely exposed to the short- and trade relationship it wants with the UK then decides its bilateral devel- who will be politically and adminis- the vote could play to political and medium-term economic effects of EU and with the rest of the world. opment priorities outside of the EU tratively responsible for negotiating economic tensions within the EU Brexit. This is because the industry The three main options it has with remains to be seen, but will likely the UK’s exit and its future rela- 27 and may mortally weaken the depends on consumer and investor Europe all involve, in due course, a take account of Prime Minister tionship with the rest of the world. already shaky foundations of Euro- confidence in its principal feeder future Caribbean trade negotiation Cameron’s recent commitment of The same holds true of the Euro- pean unity. markets, the currencies of visitors with the UK. While in the shorter US$400m in grant assistance for an pean Commission and in key EU 27 Despite this, it is important to retaining purchasing power, the term, because of the weakness of infrastructure fund for the region. member states. understand that nothing structural predictability of regulation, and the sterling, purchases from the UK Fourth, there are likely to be reg- The third is to continue the in the region’s relationship with investor certainty. will become cheaper, the trade rela- ulatory issues that will arise. Every- process already under way of market either the UK or a Europe of 27 A quick analysis suggests that tionship for goods and services with thing from standards to consumer and airlift diversification in countries member states will happen suddenly. the region’s industry will be affected the UK will eventually depend on legislation, open-skies agreements that rely heavily on British visitors. Moreover, the Caribbean’s relation- in a number of ways. what type of trade deal the and environmental issues which And the fourth is for the industry, ship with the EU 27 on trade, First, the collapse in the value of Caribbean and UK want and have been agreed at an all EU levels tourism boards and governments to through the Economic Partnership sterling to US dollar rate and, by whether this is similar to the EPA. will have to be looked at again in genuinely work together on this Agreement (EPA), sums already extension, its decline in relation to Third, issues arise in relation to the context of a future relationship issue to determine how to respond programmed for development sup- all dollar-related currencies in the development assistance. The indus- with the UK. While it is quite pos- when negotiations are required.

6 HOSPITALITY JAMAICA | WEDNESDAY, JULY 13, 2016 ADVERTISEMENT HOSPITALITY JAMAICA | WEDNESDAY, JULY 13, 2016 7 Luciano endorses Romain Virgo to be ‘Lifted’ REGGAE CROONER Romain in the energy, the vibe, and the size Virgo promises to bring the heat at of the crowd. this year’s staging of Reggae Sum- He said he also enjoyed the acts Reggae Sumfest fest as this will be the first time he featured on that night. As someone performs with his own band. with a deep interest in music and all This is not the only proof that its facets, Virgo believes in separat- Virgo has been growing and evolv- ing himself from the rest by learning ing throughout his career as he all he can about music. “I always as tourism brand recently released his third project, wanted to do music, but I also wanted an EP called Lifted. The Lifted EP to be different or else I would sound is a precursor to Virgo’s highly like some of the artistes nowadays NTERNATIONAL REGGAE anticipated album Love Sick, which who just go on stage and sing or per- artiste Jepther McClymont, OD, LUCIANO is expected be released in August. form but don’t understand music, Ibetter known as Luciano, has He explained that this EP is to theoretically speaking.” stepped out in support of the revamped show that his aim was not to be doing He also wants to gain this knowl- Reggae Sumfest, which will feature an the same type of songs over and over. edge for the purpose of teaching all-Jamaican line-up for the first time “I’m just stepping out of the box a lit- others. Virgo has been quite busy in 2016 under the theme ‘Our Music, tle bit and showing the world what lately as he expects to do a few shows Our Festival’. we have to offer.” Even with all the in Africa in the coming months. He The Give Praise singer says the all- new developments in his career, he just released the music video for the star Jamaican line-up is “a great way likes to reminisce on the years build- title track Love Sick from his upcom- ing up to his current progress. ing album. Virgo will be gracing the to attract tourists and nationals alike”. Virgo recalls one of his most Reggae Sumfest stage on Dancehall Commenting on the new direction memorable moments on the Reggae Night, July 22, for the fifth time. set by Josef Bogdanovich, chairman Sumfest stage to be the 19th staging When asked if there was any- SPICE and CEO of DownSound Entertain- of the event in 2012 when he per- thing else up his sleeve, besides the ment, producers of the festival, the formed for the first time on Dance- debut of his band on the Sumfest Messenjah says, “Honestly, nuff hall Night, a night that people stage, he said that there might be a props to Mr Joe. It’s like a new light, would not expect him on, and his surprise guest in his set, but mum a vision.” reason for this being the difference was the word for now. REGGAE COUNTRY Spice up your life ROMAIN VIRGO Luciano explains that Reggae Sumfest allows people to experience CHARISMATIC, SEXY, and lyrically Performing Arts to study voice and England with Ward 21 and Baby not just the music, but also lethal are words that could be used drama. However, she soon began to Cham and no hit to her credit, Jamaican cuisine, the land, and the to describe the fast-rising deejay experiment with deejaying, and, in Spice again delivered an astounding people of “reggae country, which is Spice, who, at her first major no time, she generated interest in performance and in the process Jamaica”. Matterhorn, Firelinks for appearance at Sting 2000, made it her community with her musical earned the respect of Baby Cham, As an international reggae clear she was here to stay. abilities at local stage shows. In who later took her under his musical artiste, Luciano, The Messenjah, Today, she continues to enjoy 1999, her appearances on popular wings and introduced her to Dave joins Super Cat, Sanchez, Barring- first-ever Sound Explosion unprecedented success courtesy of JACS cable station gave her expo- Kelly. There, Spice recorded her ton Levy, Tarrus Riley, Busy Signal, sure and soon after, Spice began to her recent hit, Jim Screechie, and first single on the Mad House Christopher Martin, and a host of ON THURSDAY, July 21, popular Jamaican slang ‘tun it up’. gain a reputation for her blistering Jamaicans will experience Reggae The two DJs have made reputable the collaboration hit Ramping Shop, Label Mi Gone on the Pretty Pretty others for Reggae Sumfest’s Reggae lyrics, high energy, and risqué stage Sumfest’s first-ever Sound Explosion names for themselves in the industry, with Vybz Kartel, which had become rhythm. Night on Saturday, July 23, at performances. to take place at Pier 1, Montego Bay. not just as rival sound-clash selectors, a fixture on the Billboard R&B The single went on to do well Catherine Hall, Montego Bay. The inaugural event promises a but also as strong individual acts. charts, debuting at the #96 spot. BIG BREAK both locally and internationally. Luciano’s breakout album Where The single also received immense display of authentic Jamaican sound- They have continuously made strides In 2000, veteran promoter Heavy Soon after, Spice recorded Hype and There Is Life, released in 1995, saw system showmanship led by popular over the years, generating large local rotation on mainstream urban stations, the baritone singer emerge as one D from Supreme Promotions discov- Right There (with TOK) on Dave DJs Dufton ‘Tony Matterhorn’ Taylor and international audiences. including HOT 97 and POWER ered her talent and wasted no time of the most prominent reggae Kelly’s Bad Gal rhythm, and the and Dwayne ‘Firelinks’ Johnson. The transformed Reggae Sumfest 105.1, all of which helped to boost giving her the chance to perform at singers of all time. Having produced videos created even more inroads The sound system culture is the kicks off in Montego Bay with a her international appeal. Sting 2000. There, she delivered an more than 40 albums throughout for her. She then released one of her backbone of the dancehall culture, Beach Party at the Aqua Sol Theme But getting to this point started excellent performance in front of his musical career, the singer boasts biggest local hits, Fight Ova Man, having been the medium through Park on Sunday, July 17 hosted by more than a decade ago. Born Grace Sting’s usually acerbic crowd and quite a few stand-out albums, which created major waves in the which artistes connect with audiences Miss Kitty and Yanique ‘The Curvy Hamilton, she grew up poor in the earned four encores. That night, a namely The Messenger (1997), dancehall. for years. The event will feature Diva’ Barrett. The All-White Party Old Braeton community in Port- dancehall star was born. Sweep Over My Soul (1999), A TONY MATTERHORN FIRE LINKS In late 2008, she visited Guyana to sound systems Stone Love, Metro hits Pier 1 on Tuesday, July 19; and more, St Catherine. While attend- Following this, well-known manager (2001), do a show with Vybz Kartel and while New Day Serve Jah Media, Black Kat, and Pieces on one ning Mixpak team of four crews Firelinks has been making great the Sound Explosion – where any- ing St Catherine High School, she Earlton Clarke, who is credited with moves as a disc jock and was recently (2003), Serious Times (2004), big stage. Patrons will also enjoy what who competed in the Red Bull Cul- thing can happen – with Tony Mat- distinguished herself in the annual dancehall artiste, Mr Lexx’s early suc- there, a beverage company asked is dubbed a strong showing from featured on internationally acclaimed terhorn and Firelinks along with the Child of A King (2006), United ture Clash in London earlier this Jamaica Culture Development Com- cess, saw Spice’s potential. He went both artistes to stay an additional Super Strong, a top sound system controversial rapper Kanye West’s island’s top sound systems, takes States of Africa (2010), and Rub- year. The Mixpak team also included mission’s (JCDC) festival contest in on to manage her for two years until two days to shoot a commercial. from Montego Bay. Tony Matterhorn dancehall artistes Spice and Pop- single, Waves. The track was place on Thursday, July 21, also at A-Dub Market (2011). He is affec- music, winning several gold medals. she went on to self-manage her career. There, she began a friendship with looks forward to entertaining local caan, who are both slated to per- released in February as a single on his Pier 1. Dancehall Night revs up on tionately known for his songs It’s Spice eventually graduated from Spice has since maintained that her Vybz Kartel, so much so that they and international audiences “on a big form at Reggae Sumfest’s Dance- The Life of Pablo studio album, the Friday at Catherine Hall ,with Me Again Jah, Your World and school with eight CXC subjects and early training with Clarke helped her decided to do collaborations togeth- stage like Sumfest in Jamaica”. hall Night on Friday, July 22, at which had Firelinks’ voice running the big Reggae Night to close the Mine, and Lord Give Me immediately enrolled at the Edna career over the years. er and after returning to Jamaica, Matterhorn was part of the win- Catherine Hall, Montego Bay. throughout the song dubbing the curtains on Saturday, July 23. Strength. Manley School for the Visual and In early 2002 while on tour in they voiced Ramping Shop.

8 HOSPITALITY JAMAICA | WEDNESDAY, JULY 13, 2016 9 Music festivals: An integral pull factor for Destination Jamaica

TOURIST BOARD AMAICA IS a multidimen- sional destination with many Jlayers of intrigue and mystique. The diversity of the island belies its 4,411 square miles, boasting many natural wonders, attractions and heart-warming people. Among her many attributes, Jamaica is renowned for world- class events such as its literary, food and music festivals that are staples on the island’s calendar of events. Music has been a conduit of expression for the island’s colour- ful and captivating culture. As the place that gave the world reg- gae, rocksteady, ska and dance- hall music, Jamaica is the destina- tion with year-round musical offerings. Music festivals are a formidable element in the Jamaica Tourist Board’s (JTB) marketing mix as it promotes the virtues of the destination. Jamaican festivals have earned the loyalty of music connoisseurs worldwide, who eagerly anticipate Beenie Man (left) and Bounty Killer – two of the most anticipated artistes for Reggae Sumfest 2016. the yearly shows. But enjoying phones, thus adding to the appeal music on the island isn’t limited of the event. to a designated calendar event, as Dream Weekend’s themed par- in any given community on any ties, scheduled to take place during day, music is the order of the day Jamaica’s Emancipation holidays, and people are rocking to its have the reputation of a strong fan infectious rhythms. base among Jamaicans and visitors JAMAICAN AMBASSADORS alike. Now in its eighth year, the The island’s musicians have been live shows, the venues and the incomparable ambassadors in food are some of the pull factors spreading the country’s strong cul- that attract patrons. The exposure tural heritage around the world. that Destination Jamaica receives Their musical prowess in the inter- from these festivals is not limited national marketplace has aroused to the rave reviews from patrons, the appetite of music lovers, who but has much to do with the inter- journey to the island to experience national media that cover the the music in its birthplace. events. Jamaica’s picturesque scenes and Music festivals will remain a dom- exhilarating activities only add to inant pull factor among travellers her allure as the ideal backdrop to worldwide. Jamaica will continue to the numerous music festivals across benefit from this trend as the Some of the many persons who turned out for the Reggae Sumfest 2015 All-White Party at Pier 1, the island. demand for Jamaican music increases The summer months in particu- Montego Bay, St James, in July 2015. among international travellers. lar serve up treats with events like one of Jamaica’s premier music fes- delivering scintillating performances. This year, Reggae Sumfest will Summer is a time for festive activi- Reggae Sumfest and Dream Week- tivals. Now in its 24th staging, it The diverse talents represent the introduce live 360 degree virtual ties and Jamaican music festivals end. Dubbed the ‘Greatest Reggae remains a celebrated festival that range of the genre of music made reality streaming for the public to continue to attract repeat and first- Show on Earth’, Reggae Sumfest is features reggae and dancehall acts popular by Jamaican musicians. experience the festival on mobile time visitors from around the world.

10 HOSPITALITY JAMAICA | WEDNESDAY, JULY 13, 2016 Ishawna for Dancehall Night HIS DANCEHALL record- vocal control and range uncom- ing artiste has enough energy mon for most dancehall artistes, Tto power a small fleet of and her talent has placed her on motor vehicles. some of Jamaica’s leading stage It’s a fuel that burns full throttle, shows, including Reggae Sumfest, ignited by the heat of her soulful Sting, Ghetto Splash, GT Christmas voice and the power and passion of Extravaganza, Full Black and Chug her performance. Born on Septem- It. In 2015, the songstress recorded ber 29 in Kingston, Jamaica, Ishaw- the single, Try My Love, with na has been making music as long Nicki Minaj’s much talked-about as she can remember. She has ex, Safaree. memories of penning her first song Her latest singles, Pretty Girls at the age of six and recording her Only, Everybody Needs Someone first track at the age of eight. and Larger than Life have been Ishawna went through various receiving airplay on XM Satellite incarnations, singing a mix of Radio and over 20 radio stations gospel, rhythm and blues, and islandwide. Her unique combina- dancehall. “I’m a musical tion of raw talent, hard work and a chameleon,” Ishawna boldly pro- powerful team guarantees longevity claims. Her early musical aptitude in a rapidly fluctuating entertain- is not surprising when one consid- ment industry. ers the musical background of her She is booked for Reggae Sumfest’s father, Don Angelo – a singer who Dancehall night on Friday, July 22. worked alongside legendary pro- “My sights are set on global take- ducer King Jammy in the ‘80s. ISHAWNA over and I am poised, polished, Ishawna broke out as a name to fierce and ready to take on the watch after a performance at the leg- world!” she declares. endary Asylum nightclub in 2006. For You. Two tracks with Elephant was signed by the label’s CEO, Dancehall veteran Bounty Killer Man followed and Ishawna quickly Joseph Bogdanovich, in 2012. witnessed her set and thought she became an underground sensation. She has been putting in heavy had potential. He took her under his In 2011, the artiste started build- work ever since and has worked wings and made her a part of his ing on her hard-core street-fan base with some of the industry’s most squad, the Alliance. Two years later, and moving into the mainstream. notable producers, including Baby she was in the spotlight with her col- Around this time, she was noticed G, Jam2, Jon Fx, Skatta Burrell and laboration with Demarco dubbed by DownSound Records (DSR) and Don Corleon. Ishawna displays Reggae Sumfest 2016 fact sheet THE 24TH staging of Reggae Blacks, Ryme Minista, Masicka, other associate sponsors. Sumfest, ‘The Greatest Reggae Vershon, Devin Di Dakta, Jahmiel, PRE-SOLD TICKET PRICES Show on Earth’, is set to kick off Don Andre, Rickey Teetz, Teejay, with the Beach Party on Saturday, Savage, Dre Zee and Clymaxx. Beach Party – J$1,800/US$15 July 17 at Aquasol Theme Park, Reggae Night Saturday, July 23: Blitz - All-White Edition – followed by Blitz, the All -White Super Cat, Barrington Levy, J$2,300/US$19 Edition on Tuesday, July 19 at Pier Luciano, Sanchez, Tarrus Riley, Sound Explosion – J$1,800/US$15 1, Montego Bay. Busy Signal, Christopher Martin, Dancehall Night General – Reggae Sumfest introduces its Nature, D-Medz, Nicky Silk, J$3,200/US$27 first sound clash event, Sound Adahzeh and Dann I. Dancehall Night VIP – J$6,000/US$49 Explosion, on Thursday, July 21, SPONSORS with Tony Matterhorn and Fire- Reggae Night General – links. DIAMOND: DownSound J$4,700/US$39 Performance nights are slated for Entertainment, DownSound Season passes, VIP Weekend Friday, July 22 and Saturday, July Records Fri/Sat – J$12,500/US$103 23 at Catherine Hall, Montego Bay, PLATINUM: Iberostar, Red Weekend Fri/Sat – J$7,500/US$62 with a new format: Dancehall Stripe, Pepsi, Jamaica Tourist Reggae Night VIP – Night and Reggae Night. Board, Digicel J$7,500/US$62. GOLD: Fame 95 FM, Gleaner, Tickets are available online at: REGGAE SUMFEST 2016 LINE-UP Irie FM, TVJ, On Stage SILVER: www.reggaesumfest.com. Dancehall Night Friday, July 22: RJR 94FM, HITZ 92FM, Innova- For more information, please visit Beenie Man, Bounty Killer, Pop- tive Signs and Awnings, Zip the official website: www.reggae- caan, I-Octane, Agent Sasco, 103FM, Courts sumfest.com Facebook Page: Dexta Daps, Romain Virgo, Nes- HOTEL: Sandals, Grand Palla- https://www.facebook.com/Reg- beth, Spice, Ding Dong, I Shaw- dium, Sea Garden, RIU, Deja, gaeSumfest Twitter Page: na, Chi Ching Ching, Tanto Round Hill, Royalton, Toby’s https://twitter.com/reggaesumfest Blacks, Harry Toddler, Charly Resort, El Greco, Half Moon and Instagram: @reggaesumfest.

HOSPITALITY JAMAICA | WEDNESDAY, JULY 13, 2016 11 AROUND JA WITH PAUL H.

PHOTOS BY PAUL H. WILLIAMS Shrimp and fish canoes anchored at the ‘beach’ at Punches, St James. Side by side they wait for the end. Palm burning, chicken killing, croc baiting HE BLACK River watershed in St Elizabeth, one of the Tbiggest on the island, is extensive. It encompasses many square miles of wetlands, including the Great Morass. Within it runs the Black River, Jamaica’s longest navigable river, and its tributaries, such as the YS, Smith, and Broad rivers. Peat bogs flourish, too. The biodiversity of the region is rich, consisting of flora and fauna that thrive in abundance in a com- plex ecology. Mangroves, a variety of grasses, and water lilies are fed by the nutrient-rich waters in which fishes, shrimp, and croco- diles teem with other aquatic crea- A fisherman arriving at the ‘beach’ at Frenchman in the lower ture. It is also crab country. Residents in the lower Black River watershed are setting the Black River Morass. Recently, I travelled with a group thatch palms on fire. on a tour of parts of the lower have never seen so many thatch one at Punches and the other at At Punches, we went to the edge It was massive, “an look good”, morass, which is said to be the palms in any one region. Frenchman. To reach Punches, of the morass. Small fibreglass one youth said. He looked at me largest freshwater wetland ecosys- Their fan-shaped fronds, those we drove through a place where canoes were anchored. They and said, “It bigga dan yuh!” I was tem in the Caribbean. It is a Ram- that were still green, seemed to be logwood and acacia dominate. belong to shrimp catchers and fish- silently offended. Then he asked sar Site inhabited by rare, endan- waving to us, to go to their rescue, Not a soul in sight, no dwellings. ermen who paddle them through me how much I weigh. Another gered and endemic species. as residents have been burning When we finally reached some narrow clearings among tall grasses. youth looked at a woman travelling Apart from the aquatic vegeta- them. The damage is widespread. houses, nobody was still to be Much of the shrimp sold in Middle with us and said the croc’s head is tion, I saw an abundance of log- Grief! And the sight of the partially seen. The rest of the journey to Quarters are caught in this area. bigger than the woman’s belly. wood, acacia and thatch palms. burnt trees threatened to spoil my Punches was like that, not many There was a group of mainly young Insensitive or hyperbolic were they? The palms were everywhere in the day, so I had to find other things to houses, not many people along people, waiting for a crocodile to go They had been trying to catch districts of Salt Spring, Cattaboo, focus on. the way. Yet, there were many get a piece of chicken leg that they the croc from the day before, but I Punches, Slipe, Frenchman, etc. I We stopped at two idyllic spots, burnt palms. had set for it. told them it, too, is smart. It knew

12 HOSPITALITY JAMAICA | WEDNESDAY, JULY 13, 2016 piece of chicken leg without any seasoning was not going to draw it out from among the grass. Its “big yeye dem” can see very far. They were waiting in vain, it seemed, and so was I as I hid behind logwood clumps trying to snap bright orange crabs that scuffled into their holes and refused to emerge. On the way from Punches to see a canoe made of cotton tree wood, I came upon a scene that created flashbacks. My eyes caught a woman and her children killing and cleaning white chick- ens. Four were dangling from a cord. They were going through their last minutes on Earth. Not far from them a pot of hot water waited. There were headless fowls, gut-churning entrails, wet white feathers, and a pan of chickens’ feet and gizzards. NO PICTURES The woman demanded that their pictures not be taken unless she was paid $2,000. A friendly chat ensued, but she insisted that no pictures of her and her chil- dren be taken. She has seven of them, one still being breastfed, and wants another – another boy. “I need one more,” she kept say- ing, but could not tell why. The older children looked at her, somewhat incredulously. There were signs of poverty Summertime and the living is easy for these youths at Punches, located near the lower Black River Morass. everywhere, but it was a very beautiful, rural sight. The woman’s mood swung from friendly to hostile, from hostile to friendly, to hostile, and her chicken knife looked threatening. So, I left feeling a little peeved. The next stop was at French- man ‘beach’ that looks so much like Punches’: anchored fibreglass canoes, a narrow passage through the grasses for the canoes, one of which came into view, paddled by a youth, who said he is a shrimp catcher. He changed his attire quickly and did not tarry. Found out later that he was more than just. Apart from him, there was absolutely no one else on the ‘beach’, and no crocodile waiting to exhale. It was an interesting tour, despite my nearly being gutted by the irate chicken farmer. Memorable. But I am worried about the thatch palms. I wonder if they are protected by the law as the lower morass, a bird sanctuary, is a conservation and protected area. Chicken foot-cum-crocodile bait.

HOSPITALITY JAMAICA | WEDNESDAY, JULY 13, 2016 13 Jamaican Folk Singers serve Pepperpot again Paul H. Williams Hospitality Jamaica Writer N SATURDAY, July 2, The St Luke’s Church Hall in OCross Roads, St Andrew, was transformed into a marketplace, a fair, and the vendors and hosts were sopranos, altos, tenors, basses, and in-betweens, and instrumentalists. Hospitality Jamaica was there to hear the voices and see The Jamaican Folk Singers sharing the contents of their Pepperpot. It is one of their annual fundraising events, and it was chock-full of fun, entertainment, and bargains. Musical director of the group Christine McDonald Nevers told the tourism-trade publication that the aim of the fair “is to pro- vide an opportunity to expose more Jamaicans to aspects of our folk culture that they might not otherwise have been able to expe- rience”. And the name of the Jamaican folk singer Coleen Lewis biting ravenously into a event itself is adopted straight piece of ‘pitata puddn’. from our folk culture. Pepperpot is a traditional Jamaican soup that has a peculiar peppery flavour and texture, a pot- pourri of seasoning, vegetables, and ground provisions. And there was a big pot of it on Saturday, scorching and tantalising the taste buds of patrons. Hospitality Jamaica wit- nessed a woman nearly breaking PHOTOS BY PAUL H. WILLIAMS the bottom of her Styrofoam cup Jamaican Folk Singers’ Hazel Ramsey-McLean serving up with her plastic spoon just to get pepperpot soup with a smile. the last drop. And while she was at it, she was drooling over the array of Jamaican pastries and confectionery. Corn- meal and potato puddings, toto, drops, rock bun, etc, were enticing her sweet tooth. INGREDIENTS ON SALE In front of the pans of hot cooked food, the scale was going up, way up Pepperpot ingredients at bargain prices. as ‘market vendors’ weighed ground provisions. From their ‘trapaulin’, people were buying ingredients for their own pepperpots. Other things on sale were books, antiquities, footwear, clothes, groceries, and personal effects. But the Pepperpot would not be complete without sweet melodies, The Jamaican Folk Singers thrilling the audience at Pepperpot so in between sales, the singers and 2016. the musicians added their unique flavours, thrilling patrons, as they participate in activities such as ring Philip Supersad demonstrated why are known to do, with engaging games and pottery-making. “As he is one of Jamaica’s best. From Jamaican folk songs. They were with everything that the Jamaican the drum to the potter’s wheel, he supported throughout the event by Folk Singers do, there must be was mesmerising, the essence of the other vocal groups and musicians. some educational aspect to it ,” Pepperpot, the aroma of which is The interactive element was very McDonald Nevers said. still strong after 20 years of bub- Master potter Philip Supersad watches Kijani Williams practis- high as patrons got a chance to Master drummer and potter bling on the ‘Rock’. ing what he has learnt.

14 HOSPITALITY JAMAICA | WEDNESDAY, JULY 13, 2016 Clymaxx, Savage Don Andre added to Sumfest set to light up Dancehall Night THE LATEST breakout ‘Bash- Dancehall Night ment’ artiste from the United Kingdom goes by the name Don Andre. EIGNING QUEEN from Born Carlos Robinson to Arlene TVJ’s talent competition Bryan, who died suddenly two RClymaxx and Gully Squad’s months after his birth, Don lyricist Savage have been added Andre’s fate forever changed his to Reggae Sumfest’s Dancehall destiny as his ‘Auntie Gloria’ Night set for Friday, July 22, at assumed responsibility to raise him. Catherine Hall, Montego Bay. She noticed his passion for Clymaxx and Savage will join music early and encouraged him other fierce young acts on the to strengthen his composition Sumfest stage come Dancehall skills at the tertiary level. He Night. Ryme Minista, Masicka, took her advice and pursued uni- Vershon, Devin Di Dakta, Jahmiel, versity studies. However, music Don Andre, Rickey Teetz, Ishawna, remained his priority, and soon Teejay and Dre Zee have already enough, he officially started his created a buzz in the streets. career as a recording artiste. To Josef Bogdanovich, chairman and develop his career, Don Andre CEO of DownSound Entertainment, teamed up with Speak World producers of the Entertainment to complete his festival, first recordings: Hennessy, Oh Girl, and Imagine This. believe the He later recorded his first wide- curiosity of spread favourite, Rave All Night, dancehall and commenced work on his fans will SAVAGE debut EP, Roll Wi A Roll. Don be Andre was now prominent and quenched at this year’s staging. gave me the opening act slot, but identified as the new sensation in “This is a great time for dance- nonetheless, I am very grateful South London. He became the hall music. Jamaica has quite a because Sumfest is a big show, so go-to artiste, supporting interna- DON ANDRE few major up-and-coming acts even if me get to go on the stage at 5 tional reggae stars performing in and we have managed to p.m., me still appreciate it and me a the UK such as Gyptian, Beenie Cruise. The Tom Cruise song secure the cream of the look forward to it. So me just a gwaan Man, Spragga Benz, Assassin, and dance move catapulted to crop. People know their practise, work pon me voice, and Black Ryno, Lisa Hype, and the the top, making Don Andre a songs but may not have thing so I can leave a good impres- comical Twins Of Twins. household name, especially in Jamaica. The Tom Cruise remix seen them perform. sion at Sumfest,” says Clymaxx. BRITISH EXPOSURE video was also released to rave When they come Dancehall reggae act Savage, pop- In 2010, Don Andre made reviews and featured recording to Reggae Sum- ularly known for his singles Nuh Tek fest, they’ll see substantial progress with main- artistes and acclaimed dancers Chat, Doan Diss Nuh Man, Grave- stream radio, appearing on Ding Dong and Chi-ChingChing. them in their yard, and Mi Nah, the latter released Choice FM’s Focus show, and His follow-up single, Swaggy element,” says CLYMAXX on Jah Snow Cone’s Ital Stew Rid- gained significant rotation from Board, has been approved by Bogdanovich. dim, has received much attention for world renowned BBC’s Radio 1 Billboard hit-makers Major Lazer, MAJOR his strong disposition. Savage has and 1Xtra stations. which provided the instrumental ATTENTION worked with many Jamaican labels Don Andre was also on British for the track. Don Andre’s latest Clymaxx’s and producers such as Big Ship, Don Television in Living TV’s Party project is titled Jog, a dance singles When Corleon, Chimney records, DJ Frass, Wars with X-Factor contestant move and track that is warming up parties for the summer Mi Ride It and and Fagan Fraternity. Stacy Solomon. The need to expand his catalogue was aroused Olympic season. He is currently Good So have These young stars, coupled with and Don Andre subsequently at a great place in his career and received major greats like Beenie Man, Bounty formed his own record label, KMG. is very confident that he is get- Killer, Popcaan, I-Octane, Agent attention in the He earned his first number-one ting closer to his goals of being a Sasco, Dexta Daps, Romain Virgo, entertainment industry. The record, Show Mi Yuh Motion, a worldwide ambassador for reggae raunchy, radical lyricist is being Nesbeth, Spice, Ding Dong, Chi mega success in Costa Rica. and dancehall/bashment music. sought after by industry greats. Ching Ching, Tanto Blacks, Harry His remake of Shabba Ranks’ “This is just the beginning. My Some have gone as far as to say that Toddler, and Charly Blacks see Needle Eye also became a hit. hard work will pay off. Success is she may be dancehall’s next Lady Dancehall Night promising a pow- He later won Crytal Blues’ song the only option, cruising all the Saw. erful dose of high-energy and of the year for the hit record To m way to the top,” Don Andre says. “They [Reggae Sumfest organisers] unparalleled performances for 2016.

HOSPITALITY JAMAICA | WEDNESDAY, JULY 13, 2016 15 FILE Spice went all out with her DJ Smoke billed for the All- fairy-like costume in 2012. White Party next Tuesday She is one of the big names night at Pier 1. for this year’s event. Sumfest acts expected to raise the bar AYS AHEAD of the ‘The mickry on the Reggae Sumfest Greatest Reggae Show on stage. Dancehall acts Spice and DEarth’, fans eagerly await the Lady Saw have etched great mem- unveiling of a transformed festival. ories in the minds of their fans with The 24th staging is offering a their imaginative ensembles year jam-packed all-star local line-up after year. Spice’s most memorable under the 2016 theme, ‘Our Music, moment was in 2013 when she Our Festival’, over two perform- walked on stage in a bubble; while ance days – Dancehall Night on Lady Saw’s white, angelic-like Friday, July 22, and Reggae Night dress in 2015 may very well have on Saturday, July 23. been a preamble to her recent tran- According to the new festival sition to gospel music as Marion organisers, DownSound Hall. Entertainment (DSE), the acts hit- Many remember Elephant Man ting the Sumfest stage this year are climbing the stage trusses in recent expected to bring spectacular sets. years and, in 2014, when Mr Vegas Joe Bogdanovich, chairman and wore a purple suit with white plat- CEO of DSE, said, “Patrons should form shoes and took the thousands leave Dancehall and Reggae Nights in attendance at Dancehall Night satisfied that they have seen their through a musical timeline. favourite acts perform out-of-this- The infamous Kartel took the world sets with novel aspects to Sumfest audience by surprise when them. We have left this element of he was escorted on stage by police creativity to the artistes. Whatever officers, wearing handcuffs and support they [the artistes] need orange overalls, after being from us, the producers will be pro- released from prison in 2010. It is vided – within reason.” these great Reggae Sumfest Patrons have witnessed some of moments that cause thousands to the most amazing costumes, stage turn out year after year. Who presence, props, back-up dancers, knows what will take place this surprise collaborations and gim- year.

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