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Home , Collie Buddz, Cutty Ranks, Gyptian, I Wayne, Laurel Aitken, Lovers rock

Media and Advertising Information Why Advertise on BigUp Radio? Ranked in the top 50,000 of all sites according to Amazon’s Alexa service

Audience 16-34 year-old trend-setters and early adopters of new products. Our visitors purchase an average of $40–$50 each time they buy music on bigupradio.com and more than 30% of those consumers are repeat customers.

Typical Traffic More than 1,000,000 unique page views per month Audience & Traffic 1.5 million tune-ins to the BigUp Radio stations Site Quick Facts Over 75,000 pod-cast downloads each month of BigUp Radio shows Our Stations Exclusive DJ Shows A Strong Image in the Industry Our Media Player BigUp Radio is in touch with the biggest artists on the scene as well as the Advertising Opportunities hottest upcoming new artists. Our A/R Dept listens to every CD that comes in selecting the very best tracks for airplay on our 7 stations. Among artists that Supporting Artists’ Rights have been on BigUp Radio for interviews and special guest appearances are: Rate Card Contact Information: Lil Jon TOK Kyle Russell Luciano (617) 771.5119 Bushman Tami Chynn [email protected] Mr. Vegas Delly Ranx Kevin Lyttle Richie Spice Sasha Da’Ville Twinkle Brothers Ziggi Freddie McGregor Jr. Reid Worldwide Music Available to anyone with an Internet connection.

7 Reggae Internet Radio Stations , Roots, Dub, , , Soca and .

Broadcast 24/7 Seven days a week twenty-four hours a day.

Audience & Traffic Listen Anywhere Accessible using iTunes,™ Windows Media,™ Real Player™ and Site Quick Facts mobile devices through the Mobile Broadcast Network. Our Stations Exclusive DJ Shows Retail Merchandise Our Media Player Over 15,000 reggae CDs, vinyl records, VHS/DVD movies. Advertising Opportunities Largest online retail catalog of Reggae music. Supporting Artists’ Rights About BigUp Radio Rate Card BigUp Radio, Inc. (www.bigupradio.com) was founded in 2003 in an effort to make reggae music available to anyone with an Internet connection worldwide. BigUp Radio has grown Contact Information: into 7 reggae internet radio stations. BigUp Radio supplies its loyal users with the latest Kyle Russell reggae news, events, reviews, music and is a one-stop reggae shop. As an added bonus, (617) 771.5119 BigUp Radio also offers free web-based email accounts for all users and artists. [email protected] 2007 is already proving to be a year of growth for BigUp, with new shows launching each month, new stations added, more promotional partnerships with BigUp Radio and more listeners tuning in each day. BigUp Radio produces 7 genre-based reggae stations.

DANCEHALL SKA With its upbeat rhythym, Dancehall has been a club Ska originated in in the early 1960s from favorite since the 70’s. Our “Slamming Dancehall blues, jazz and calypso. Marked by a fast tempo and Reggae” station plays dancehall music from the early a strongly accented offbeat, Ska has gone through days to the never before heard tracks. Dancehall is many phases in the past decades growing from a our flagship and has a very large worldwide following. small audience in Jamaica to a worldwide popularity. Today Ska and Punk go together hand in hand Dancehall artists include: , Beenie Man, with Rudeboys, Mods, and as fans. Our , Buju Banton, Elephant Man “Skankin Ska” station sticks to the roots of Ska and plays mostly Jamaican artists from the 60s-80s. ROOTS is a spiritual music with a lyrical focus Ska artists include: Laurel Aitken, Jackie Mittoo, on , Rastafarian religion, poverty and oppression. Ethiopians, Tommy McCook, early Roots reggae is an important part of Jamaican culture. Our “Steady Rockin’ Roots Reggae” station SOCA Audience & Traffic plays the entire history of roots reggae, blending Soca music is a wonderful island sound originating in , dub, ska, Nyabingi drums and version. the West Indies. Soca music is a mixture of soul and Site Quick Facts calypso. Soca is very similar to dancehall reggae and Roots artists include: Bob Marley, , there have been a lot of crossover songs released Our Stations , Black Uhuru, Jimmy Cliff, Midnite in recent years. Our “Sweet Soca” station plays non- Exclusive DJ Shows stop dance-till-you-drop soca music. DUB Our Media Player Dub, also known as “version,” evolved from ska and Soca artists include: Kevin Lyttle, Maximus Dan, Allison Hinds, Edwin Yearwood, Machel Montano Advertising Opportunities roots reggae in the 70’s. The dub sound includes the underlying rhythm with special reverb effects Supporting Artists’ Rights including clips of vocals at times. Dub takes many REGGAETON forms today like drum & bass and jungle. Our Reggaeton is a new style of music that started in Rate Card “Massive Dub” station plays continuous dub and is the late 1990s in Puerto Rico and spread quickly perfect for relaxation and just cooling out. throughout North America, Europe and the entire Latin community worldwide. Reggaeton is the fastest Dub artists include: Lee Perry, King Tubby, Mad Contact Information: growing genre of music today. Our “Toma Reggaeton” Professor, Scientist, Kyle Russell plays the latest and greatest reggaeton 24 hours a (617) 771.5119 day. LOVERS ROCK [email protected] Lovers Rock reggae came from South , Reggaeton artists include: Daddy Yankee, Don Omar, England in the 1970’s. A lovers style of reggae Andy Boy, Nicky Jam, Tego Calderón music, Lovers Rock appeals to women and to any in relationships. Our station plays a blend of oldies and some of today’s conscious lovers tunes. Lovers Rock artists include: Eddie Lovette, , Pluto Shervington, Dobby Dobson BigUp Radio broadcasts exclusive DJ shows everyday with listeners tuning in from around the globe.

KNOTTY DREAD RADIO SOCA TOUCH PLATINUM VIBES DJ Jah Marvin Golden Touch Sound Ronnie Biggs (knottydreadsound.com) (goldentouch.com) Brighton, England Washington, D.C. Baltimore, MD Dancehall Dancehall Soca WICKED & WILD BOOM SHOTS BADMAN RADIO Rising Sun International DJ Boom DJ Trasha The Booty Shaker Seattle, WA & Miami, FL (bassmentalitysound.com) Los Angeles, CA Dancehall Audience & Traffic Baltimore, MD Dancehall Site Quick Facts Dancehall SLOWBOUNCE Our Stations REALITY TIME DJ Septik & Psar Exclusive DJ Shows ALLSPICE REGGAE Selecta Kurious and (slowbounce.be) DJ Common Sensi MC Taiyefoon Bruxelles, Belgium Our Media Player Oakland, CA Oakland, CA Dancehall Advertising Opportunities Dancehall Dancehall Supporting Artists’ Rights NOWADAYZ DANCEHALL REGGAE MAKOSSA JAH GLORY Mr. Shakes and Crew Rate Card Makeda Dread Tribe of Kings (nowadayzdancehall.com) (reggaemakossa.com) (tribeofkings.com) New York, NY Contact Information: San Diego, CA San Diego, CA Dancehall Kyle Russell Roots Dancehall (617) 771.5119 [email protected] DEADLY MIX RADIO Lonestar Sound San Francisco, CA Dancehall THE ALL NEW BIGUP RADIO MEDIA PLAYER BigUp Radio has popup media player that can be launched from any site that chooses to link to it. This standalone player gives the user full access to all 7 reggae stations, reggae podcasts, reggae music videos and exclusive interviews.

Key features: All-in-one player for audio and video Access all 7 reggae internet radio stations Access to the top of the charts reggae music videos Access to BigUp Radio’s latest reggae podcasts Audience & Traffic Access to weekly interviews with the latest reggae artists Site Quick Facts Free for any reggae site to use for content Our Stations Available for full branding sponsorship Exclusive DJ Shows Accommodates rich-media ads and video ads Our Media Player Advertising Opportunities Supporting Artists’ Rights Rate Card

Contact Information: Kyle Russell (617) 771.5119 [email protected] Advertising Opportunities

Sponsorship and exclusive branding of Media-Player

Branding of an entire section of the site (Events, Video, Genre, etc.)

Sponsorship of Podcasts including graphics on site and audio-ads on downloaded files

Sponsorship on site and in-stream of any station or show Audience & Traffic Site Quick Facts Sponsorship of Compilation/Branded CDs including multi- Our Stations media advertising on CD & graphics on CD packaging Exclusive DJ Shows Media-Stream Advertising Our Media Player (available on a CPM or monthly discounted rate) Advertising Opportunities 20, 30 & 60 second spots available Supporting Artists’ Rights Video Gateway Rate Card Audio Gateway Audio In-Stream Contact Information: 300 x 250 Kyle Russell (617) 771.5119 [email protected] Banner Advertising (available on a CPM or monthly discounted rate) 728 x 90 728 x 90 160 x 600 300x250 video 300 x 250 In-Vue Interstitial 160 x 600 Playing the Best Reggae Music BigUp Radio Features Music from:

Audience & Traffic Site Quick Facts Our Stations Exclusive DJ Shows Our Media Player Advertising Opportunities Supporting Artists’ Rights Rate Card Supporting Artists’ Rights Contact Information: BigUp Radio has a deep appreciation for the work of artist and songwriters rights. In Kyle Russell compliance with the DMCA requirements, BigUp reports and makes required payments to: (617) 771.5119 [email protected] RATE CARD

Sponsorships: Media-Player Branded with sponsors’ logo $15,000/qtr Events, Video or other section $5,000/month Podcasts (of DJ shows) $2,500/show Compilation CDs Subject to quantity Custom Sponsorship Packages available Audience & Traffic Site Quick Facts Banner Advertising Our Stations 728 x 90 (top of site) $8/cpm Exclusive DJ Shows 160 x 600 $6/cpm Our Media Player 300 x 250 $6/cpm Advertising Opportunities 300 x 250 video $18/cpm Supporting Artists’ Rights Interstitial $20/cpm Rate Card In-Vue $18/cpm

Contact Information: Kyle Russell (617) 771.5119 Media-Stream Advertising [email protected] Monthly rates may also be available for media-stream advertising Audio Gateway $40/cpm Audio In-Stream $30/cpm