Salesforce to Acquire Demandware for $2.8 Billion in Cash

JUNE 2, 2016

Salesforce to Acquire Demandware for $2.8 Billion in Cash • Salesforce and Demandware announced on Wednesday that Salesforce will acquire Demandware for $75 per share in cash, for a total transaction value of $2.8 billion. • Salesforce, which calls itself the number one customer relationship management (CRM) software company, provides a suite of cloud-based platforms and tools for businesses. • Demandware is a leader in enterprise cloud commerce solutions via its Demandware Commerce Cloud platform. • The acquisition is expected to close during Salesforce’s fiscal 2Q17 (ending July) and raise Salesforce’s fiscal 2017 revenues by $100–$200 million, but reduce its full-year EPS by $0.07. Salesforce (NYSE: CRM) and Demandware (NYSE: DWRE) announced on Wednesday an agreement under which Salesforce, which calls itself the number one CRM software company, will acquire Demandware for $75 per share in cash, for a total transaction value of $2.8 billion. The acquisition is expected to extend Salesforce’s CRM leadership and position the company to capture the multibillion-dollar digital commerce market. Demandware’s platform will be renamed Salesforce Commerce Cloud. The transaction is expected to close during Salesforce’s fiscal 2Q17, which ends July 31, 2016. Demandware is a leader in enterprise cloud commerce solutions, and its Demandware Commerce Cloud platform enables its customers to establish and execute complex digital commerce strategies, as well as global expansion strategies, omni-channel processes, multibrand and multisite rollouts, predictive merchandising, and in-store operations. The company’s customer list includes multinational corporations, retailers and branded manufacturers in apparel and footwear, health and beauty, home and garden, sporting goods, general merchandise, and other categories. Salesforce provides enterprise cloud-computing solutions, with a focus on CRM, to various businesses and industries worldwide. Its product and service offerings include Sales Cloud, which enables companies to store data, monitor leads and progress, forecast opportunities, gain insights through relationship intelligence, and collaborate around sales on desktop and mobile devices; Service Cloud, which enables companies to deliver personalized customer service and support, as well as connect their service agents with customers on various devices; and Marketing Cloud, which enables companies to plan, personalize and optimize customer interactions. The company also offers other products and platforms, including Community Cloud, Analytics Cloud, IoT Cloud and App Cloud, as well as professional services, including consulting, deployment, training, design, and integration and education offerings. The acquisition is expected to increase Salesforce’s fiscal 2017 revenues by $100–$120 million, but reduce full-year EPS by $0.07 due to integration costs and transaction fees.

JUNE 2, 2016

Deborah Weinswig, CPA Managing Director Fung Global Retail & Technology New York: 917.655.6790 Hong Kong: 852.6119.1779 China: 86.186.1420.3016 [email protected]

John Harmon, CFA Senior Analyst

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