JW Marriott Palm Springs, CA Feb. 22-25, 2016
Transforming Retail. Together THE EVENT FOR ECOMMERCE & MULTI-CHANNEL INNOVATORS
Lead Sponsors The eTail West event was awesome! Great venue, great food, excellent weather, and most importantly, I enjoyed the “networking with other retailers and vendors.
David Nelson, Product Owner, Lowe’s
Page 2 17 YOUR KEYNOTES Table of Contents Leave Inspired Click on each section to get there faster! 19 04 YOUR RETAIL SPEAKERS INSPIRATION. IMAGINATION. INNOVATION. Full Speaker List THAT’S ETAIL. Why Attend 23 05 AGENDA HIGHLIGHTS TRANSFORMING RETAIL. Pre-Conference Online Media and Search Summit The Content Pre-Conference Email Marketing and CRM Summit Pre-Conference UX, Merchandising and Design Summit Pre-Conference Mobile Summit Main Conference Day One 06 Main Conference Day Two TOGETHER Main Conference Day Three The Networking 30 FULL AGENDA Pre-Conference Online Media and Search Summit 08 Pre-Conference Email Marketing and CRM Summit THE FUN STUFF Pre-Conference UX, Merchandising and Design Summit Prizes & Giveaways Pre-Conference Mobile Summit Infamous Nights in Palm Springs Main Conference Day One The Exhibits Main Conference Day Two TheTechnology Main Conference Day Three The eTail Best-In-Class Awards 15 43 THE CONFERENCE APP OUR PARTNERS Get Your Mobile On Lead Sponsors Full List of Sponsors And Exhibitors Media Partners 57 16 REGISTRATION YOU’LL FALL IN LOVE WITH Pricing and Information PALM SPRINGS The JW Marriott
Page 3 Imagination. Innovation. That’s eTail. eTail is your one-stop shop for all things multi-channel and eCommerce; an event where inspiration meets innovation; socializing meets ROI. We’re bigger and better this year – covering every topic related to your job, both strategically and tactically. Experience tons of new sessions, interactive learning, guest speakers and keynotes, all in beautiful Palm Springs. You’ll never forget the four days you spend here.
INSPIRATION MEETS GUEST SPEAKERS INNOVATION Don’t miss our guest Keynote Keynote speakers come from speaker on the morning of top retailers – companies such as February 23rd, Sarah Lacy, Barnes & Noble, JustFab, HSN, Founder, Editor-In-Chief and Coach, HP, Sears – to name a CEO, Pandomedia. She’s spent few. You can attend high impact more than a decade discovering eTail was transformative for us. presentations, debate –themed the latest and greatest in tech in It was just the thing we needed panel discussions, collaborative Silicon Valley, as the former senior working group sessions, retailer- editor at Techcrunch.com. for a culture shift, and it really got only meet-ups – you’re guaranteed the wheels moving toward a clear to leave with pages of notes. Bring your team – there’s more sessions “vision of our digital future. Major and content than ever before. change is afoot!
April Kling Meyer, Sales & Marketing Manager, Lammes Candies
REGISTER NOW RETAILERS: Register your place by November 30th and instantly save a whopping $700! Call 888-482-6012 or register online. Page 4 Transforming Retail
Whatever your pain point, we’ve definitely got you covered. Our topics cover every area impacting your business – personalization, content marketing, mobile engagement, social marketing, data, omni-channel and a lot more – check the agenda to see all that eTail has to offer. You can feel the electricity in the air when you land in Palm Springs – the excitement of meeting new friends, the exhilaration around discovering a new way to boost your bottom line, the joy of a finding the right partner for your business. You will leave Palm Springs literally transformed.
This conference is my all time favorite. The whole experience has been amazing! Starting from the beautiful hotel, user friendly eTail app, connection with the right people and the entertaining “functions. I feel very inspired and ready to transform my business!
Khanh Nguyen, Senior Web Producer at Arbonne International
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 5 CASE STUDY REVOLUTIONS RETAILER –ONLY LIBATIONS & CONVERSATIONS We’re flipping basic Find others that share your presentations on their heads! budget and resources. Broken You’ll hear from a speaker, up by online revenue size, these then gather in small group sessions are a great way to start the discussions to debate solutions to a top show. Roundtables and hosts include: eCommerce challenge. Each group will present their Workshop A: 0-25 Million in online revenues – Hosted By Eileen Shulock, VP findings at the end – you’ll leave with multiple ways eCommerce, Kirna Zabete to solve the same pain point. Workshop B: 25 – 100 Million in online revenues – Hosted By Michael Zuccato, Director Online Marketing, Sourcebooks Together Workshop C: 100 – 500 Million in online revenues – Hosted By HERE’S HOW WE DO IT AT ETAIL WEST: Jonathan Wu, COO, Touch of Modern Workshop D: 500 Million+ in online revenues – Hosted By Morgan Where else can you network Chemij, Director NA Marketing, Hewlett Packard like you can at eTail. Nowhere. There is a new chance to make a valuable business contact, THE MOSHPIT OF connect one on one with other RETAILER-ONLY EXHIBIT HALL ECOMMERCE EXPERTS: THE retailers and catch up with old MEET-UPS friends – every single day. FUTURE OF ECOMMERCE Head to the social lounges in the This is perhaps the most fun exhibition hall to mix it up with you’ll have at the conference. executives who can give you free Led by eCommerce masters of advice about areas affecting your industry, you’ll be in an exciting, business. Each host will tackle a different problem fast-paced gameshow-like session where the area in retail. They’ll happen throughout the day audience (that means YOU) share what is working on February 23rd and 24th. in eCommerce. A mix of lightning round game show, audience participation and quick witted MCs – you’ll enjoy a rare combination of laughter and learning.
Page 6 VOICE YOUR OPINION! INTERACTIVE WORKING WOMEN IN RETAIL GROUPS NETWORKING EVENT AND A mix of short, high impact LEADERSHIP PANEL presentation and audience-run Just for the ladies! If you’re a working groups where you’ll be female eCommerce executive, a main part of the discussion. join us on February 24th. You’ll Break into small working groups, collaborate to hash meet other dynamic executives out answers, and voice your opinion. attending the conference (both seasoned and new). The cocktail hour will kick off with a group discussion featuring digital leaders, such as Stormy Simon, President, Overstock.com and Ivka Adam, Founder, Iconery. Cultivate new friendships and focus on your personal development, all in Together great company.
RETAIL DEBATE SESSIONS BEER AND WINE RETAILER- ONLY CHATS
Tired of sitting through Q&A After a full day of sessions, your sessions, getting no real answers brain can get overloaded. Relax to your questions? Speakers take with a glass of wine (or a cold sides on your hot button issues in beer) during our casual chats at these new, super interactive sessions, the end of the day. These sessions and give detailed responses. are great to not only mingle with fellow retailers, but get real solutions you can share with your office.
REGISTER NOW RETAILERS: Register your place by November 30th and instantly save a whopping $700! Call 888-482-6012 or register online. Page 7 The Fun Stuff
eTail brings together industry pioneers for four days of idea sharing. But don’t forget the fun stuff! Join in competitions to win huge prizes, have a taste of California at our kick off reception, and try some play some games at our beer garden reception - We guarantee a good time at eTail!
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 8 Prizes & Giveaways
Everyone loves free stuff, and we love to give it away! Head into the Exhibit Hall to check out the latest retail technologies, grab a drink, and you can win amazing prizes like Apple watches, even an all-expense paid vacation! You’ll have the chance to win something fantastic every break on February 23rd and 24th.
Page 9 Our Infamous Evening Receptions
Every night we’ll have mixologists on tap for our legendary evening receptions. Taste some wine, have great food, perhaps see a break dancing act or two! We’ll have super fun games and prizes so make sure you get there early. These are the perfect moments to get involved in some informal networking, fun and laughter.
Page 10 The Exhibition Hall
Mix it up with other retailers at our Social Lounges, located only in the Exhibit Hall. Enjoy retailer- only meet-ups, video games and much more. We’ll also have specialty cocktails and food... you could probably spend the entire day lounging and networking!
EXHIBIT HALL HOURS Mark these dates and times in your calendar so you don’t miss any of the fun!
Tuesday, February 23rd Wednesday, February 24th
7:25 AM Hall Opens 7:45 AM Hall Opens 10:10 AM Refreshment Break 10:20 AM Refreshment Break 1:55 PM Retailer Meet-Ups 1:55 PM Retailer Meet-Ups 3:15 PM Refreshment Break 3:15 PM Refreshment Break 5:00 PM Refreshment Break 5:05 PM Refreshment Break 6:25 PM Hall Closes 5:35 PM Hall Closes
Page 11 The Technology
For retailers, the Exhibit Hall is the one-stop shop for technologies that really make an impact for your business. For solution providers, there’s no better place to showcase your solutions. Establish your presence, build buzz and drive demand.
SOCIALIZE WHILE YOU TEST ALL THE TECHNOLOGY YOU SOLUTIONS NEED UNDER ONE ROOF With awesome video games, fun Our Solutions Zone is not about a competitions, cocktails, refreshments, bunch of executives pushing a random roundtable discussions - you may technology, trying to sell you the want to spend the entire day in the “hottest thing” – you’ll identify which Exhibit Hall (and some do)! solution will work for your business. We’ve done the legwork, cultivating the latest and greatest in tech – simply walk into the Exhibit Hall and find your next long-term partner. INTERESTED IN SPONSORING? HAVE A CHAT WITH CHET The attendees are engaged, excited and looking to get a leg up on the competition. The energy in the hall is contagious, the connections real, and the opportunities endless. Looking after the Sponsorship and Exhibition sales for eTail, Chet is here to put together a customized sponsorship package to ensure your product or service reaches the executives you want it to reach. Give Chet a call today: Chet Silverman, Sponsorship Sales Manager Phone: 646-200-7478
Page 12 Meet Our Premier Solution Zone Exhibitors
Main Foyer Table Top Station Exhibitors
Page 13 #Winning – The eTail Best- In-Class Awards Are Back!
Your eCommerce programs are running like gang busters. Your results are insane. The only thing missing? The industry doesn’t know about it yet! For the last four years, eTail has been honoring the best of the best, recognizing their extraordinary achievements in eCommerce. Past award winners include Staples, Bookrenter.com, Walmart, Sears, The North Face and many more retailers.
eTail West 2016 will shine a bright light on your success during our Best In Class Awards Reception the evening of February 24th.
• We showcase industry visionaries, rockstars - like you! • Enter in one of these categories: email, mobile, search and social media • Or enter to win our brand new, highly coveted award - Retail Innovator Of The Year • A panel of your peers will select each winner • More details to come via www.etailwest.com.
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 14 Start socializing and mingling before you get to Palm Springs. Set up meetings, check out speakers, set reminders for must attend sessions... The Official it’s all available on the App. WE’RE SAVING TREES! NEVER MISS OUT HAVE SOME FUN eTail App - Stay We’ve gone digital. The Set up your profile and First check out the app entire conference agenda you’ll have access to timeline. You can post is on the mobile app. You’ll everything the app has to updates, take selfies, organize learn about speakers, offer. You can schedule your calendar, link to Twitter, Connected On sponsors, get session meetings, set reminders and get notifications when information, and find for sessions, get updates you need to. Our app takes exhibits easily. It’s all right on fun activities, even the conference experience to The Go there, at your fingertips. message other attendees. the next level. You’ll never miss out when you’re signed in.
Page 15 ESCAPE TO AN OASIS OF LUXURY AT OUR PALM SPRINGS HOTEL JW Marriott Palm Desert Resort & Spa 74-855 Country Club Drive Palm Desert, CA 92260 (760) 341-2211 From the minute you drive up the palm-lined path leading to JW Marriott, you’ll be glad you’re there! Luxury and relaxation galore await you, including cascading waterfalls and meandering waterways, six restaurants serving everything from fresh sushi to hand- stretched pizza, two championship golf courses and a full service spa.
The JW Marriott Is Currently Sold Out, But Don’t Fear! We have reserved more rooms close by at the Hyatt Regency Indian Wells: You’ll Fall In Love With 44600 Indian Wells Ln, Indian Wells, Palm Desert, CA 92210 (760) 776-1234 Palm Springs www.indianwells.hyatt.com Once you have booked and paid for your conference registration, you will receive the Welcome to Palm Springs, a place that marries old world preferential booking email from our customer Hollywood charm and 80-degree days with beautiful snow- service department. If you do not receive the email, please contact us at +1 646 200 7530. capped mountains in the distance. Extend your trip to explore But hurry, the JW Marriott sold out very the lush surroundings, award-winning golf courses, grandiose quickly, and so will the Hyatt Indian Wells - architecture or outdoor fun, you’re sure to fall in love with this So make sure you secure your conference registration and book your room right away! city. Shuttle service will be provided Monday, February 22nd – Thursday, February 25th. The hotel will provide you with a shuttle schedule upon check in to the hotel.
REGISTER NOW Mitch Spolan Ron Boire Eoin Comerford Shane Evangelist EVP Marketing Services CEO CEO CEO Chegg Barnes & Noble Moosejaw US Auto Parts
The speakers and attendees are professionals who Your Keynotes not only understand the immense value of digital Be Inspired – Here’s a Selection of Your 2016 Keynotes retail marketing, but they clearly have insights and are hungry to push the boundaries of their current “ understandings. Eric Wu, Sr. Director, Edmunds.com
Kelly McGann David Katz Jen Cotter Gregg Throgmartin CMO, Consumer Electronics and SVP Product Management EVP Television and Content President Retail Connected Solutions Fanatics HSN JustFab Sears Holdings Corporation
Page 17 Eve Richey Soren Mills Brian Beitler David Weissman Chief Digital Officer CMO EVP/CMO Founder and CEO Haggar Clothing Co. Newegg Lane Bryant Beauty By Design
We thought eTail West was fabulous and very Your Keynotes much worth the investment! We found it to be very Be Inspired – Here’s a Selection of Your 2016 Keynotes informative, filled with actionable insights and critical interaction with other comparable ecommerce “ retailers. Diana Eavzan, eCommerce Merchandising Director, Bluestem Brands
Amit Shah Kendall Hulet Sarah Lacy Vishal Agarwal SVP Online Marketing, Mobile, Social SVP Product Founder, Editor-In-Chief, CEO EVP & CMO 1800Flowers Ancestry.com Pandomedia Choxi.com Inc
Page 18 Your Retail Speakers You can attend high impact presentations, debate –themed panel discussions, collaborative working group sessions, retailer-only meet-ups – you’re guaranteed to leave with pages of notes. Learn from this group’s successes (and avoid pitfalls). They’ll outline what worked for their businesses and what didn’t. Check www.etailwest.com to learn more about their backgrounds.
Ron Boire Jen Cotter Steve Weiskircher Ricky Joshi Alison Ehrmann CEO EVP Television and CIO CMO and Co-Founder VP Consumer Marketing Barnes & Noble Content ThinkGeek Saatva Fresh Direct HSN Stormy Simon Mitch Spolan Mike Ritter David Weissman President Gregg Throgmartin EVP Marketing Services CMO Founder and CEO Overstock.com President Retail Chegg Excelligence Beauty By Design JustFab Eoin Comerford Chris Sutton Dominique Raccah Erik Lautier CEO Soren Mills VP Marketing and CEO/Publisher SVP Direct to Consumer Moosejaw CMO Consumer Insights Sourcebooks Francesca’s Newegg HH Gregg Shane Evangelist Ivka Adam Jason Stuempfig CEO Brian Beitler Jon Kubo Founder COO US Auto Parts EVP/CMO Chief Digital Officer Iconery Shoemetro Lane Bryant Boot Barn Daniel Neukomm Katie Doyle Brandon Proctor CEO Amit Shah Jonathan Wu Co-Founder President La Jolla Group SVP Online Marketing, COO Brass Clothing Ice.com Mobile, Social Touch of Modern Stan Pavlovsky 1800Flowers David Sasson Sandeep Varma President Eve Richey President and CEO Enterprise VP CRM & Allrecipes.com Kendall Hulet Chief Digital Officer Overstockart.com Loyalty SVP Product Haggar Clothing Co. 1800Flowers Kelly McGann Ancestry.com Eric Hughes CMO, Consumer Daniel Neukomm VP Omnichannel Process Joan King Electronics and Vishal Agarwal CEO & Systems VP eCommerce Connected Solutions EVP & CMO La Jolla Group Macy’s Crate and Barrel Sears Holdings Choxi.com Inc Corporation Daniel Moure Dan Haarmann Angela Caltagirone Ken Chen CMO VP Global Strategy and VP eMarketing and Email David Katz CRO & Co-Founder Pureformulas.com Operations Marketing SVP Product Management Naturebox Hewlett Packard Williams-Sonoma Fanatics Jason Roussos CMO Living Direct
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 19 Your Speakers
Anoop Kulshreshtha Emery Skolfield Chris Vitale Christy Rogers Carol Hedeen VP Digital Technology VP Omnichannel Strategy VP Digital Operations and Executive Director, Digital Sr. Director, Digital Design, Barneys New York Samsung eCommerce Customer Experience UX, Site Marketing + Pep Boys Dell Content Dominique Essig Nicole Haase The Home Depot VP Product and Customer VP/GMM Ryan Linders Alaa Hassan Experience Modcloth VP CRM and Loyalty GM Global Marketplaces Samara Tuchband Bonobos Sally Beauty Supply Beyond The Rack Sr. Director / GM Online Alex Golshan Merchandising Mark Fiske VP Global eCommerce & Scott Cohn Jaime Wilson Home Depot VP Channel Marketing Omnichannel VP eCommerce Sr. Director User Ancestry.com BCBG Max Azria Group, Chinese Laundry Experience Design Chris Seahorn LLC Overstock.com VP Marketing Anthony McLoughlin Kim Lewis eBags VP Digital Marketing Jarred Goldberg VP Omnichannel Ankur Gupta The Men’s Wearhouse CMO Marketing Sr. Director Big Data Blake Clark Bouqs Golfsmith Sears Holding Company Sr. Director Customer D. Kate Forbes Experience VP, eCommerce Digital Kimberly Tobman Amber Otero Cheri Siedle Cheapcaribbean.com Experience & Operations VP Global VP Interactive, User Sr. Director, eCommerce Belk Communications Experience Office Depot Eric Nash JUSTFAB QVC Sr. Director Online Eileen Shulock Marketing VP eCommerce Nizzi Renaud Kristen Taganashi Anshuman Tenaja Stamps.com Kirna Zabete CMO VP Ecommerce & Sr. Director and Head of Zazzle Omnichannel Digital Product Nick Fairbairn Jean-Marx Mantilla Shopko Management Sr. Director Acquisition VP Digital Marketing Mark Keeney Abercrombie & Fitch Marketing Apmex VP Marketing Michael Hines Dollar Shave Club Ritani VP eCommerce Lewis Broadnax Meera Bhatia Technology Executive Director, Eric Wu VP Product Richard Cohene Nine West Holdings Lenovo.com, Marketing & Sr. Director SEO Stella and Dot VP Marketing Merchandising Edmunds.com Beyond The Rack Liz Greenberg Lenovo Eric Anderson VP eCommerce Jim Ferolo President and GM Igor Krakovsky The Moret Group Bob Sherwin Sr. Director, Web, Mobile LensCrafters VP Online Acquisition Sr. Director Customer and Digital Technology Beachbody Acquisition Maui Jim Sunglasses John Kim Kathy Hecht Wayfair VP Pricing and Profitability VP Marketing and Wayfair Business Development Silver Star Brands
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 20 Your Speakers
Nathan Decker Wayne Duan Kumar Padmanabhan Debbie Johnsen Michael Zuccato Sr. Director of eCommerce Director Digital Director, Web Engineering Director, Interactive Director Online Marketing evo Commerce Art.com Marketing Sourcebooks Walgreens The Leading Hotels of the Tony Baumann Jeff Lerner World Justin Bergson Sr. Director of PMO and Stefanie Kruse Director Customer Content Marketing Business Solutions Director, Strategic Acquisition Matt Chwat Designer Directbuy Planning & Analysis, FTD Companies Director User Experience Build.com Walgreens Digital ThinkGeek Bendee Anzures Commerce Michael Aki Arash Hadipanah Executive Director of Walgreens Director Digital Marketing Mark McKnight Senior Mobile Product Customer Database Aeropostale Creative Director Manager Marketing Mithalesh Kumar Rock/Creek RUE LA LA Beachbody Director, Pricing Tari Huddleston Option Care Director eCommerce Reid Greenberg Manan Singh Jennifer Wong Jeanswear Director eCommerce and Sr Manager eCommerce Head of Mobile Apps Karthik Vish VF Corporation Consumer Engagement Shutterfly The Honest Company Director, Acquisition Seventh Generation Marketing Howard Blumenthal Val DuVernet Angel Doran Macys.com Director eBusiness Scott Perry Sr. Program Manager - Director Product Product Management VP Digital Content & Social Media Analytics and Optimization Jennifer Heim Advance Auto Parts Jerome’s Furniture Strategy Sephora Director Customer Advance Auto Parts Marketing Hemal Gandhi Ian Macdonald Andrea Grant Silver Star Brands Director Data Engineering Director eCommerce Jinzhou Huang Director Digital Marketing One Kings Lane Silver Star Brands Sr. Mgr Testing & Cabela’s Kedar Deshpande Optimization Head of Marketing - Free Amanda Kendrick Greg Casey Home Depot Bobby Lyons Traffic Director eCommerce User Experience Architect Director Online Zappos Pep Boys eBags Bruce Starnes Marketing, SEO VP/Merchandise Manager Walgreens Kevin Winneroski Ashish Braganza Emily Campbell Target Global Business Director Global Business Director, Digital Business Mari Corella Development & Key Intelligence National Instruments Ryan Saginor Director, Digital Alliance Management Lenovo Online Product Manager, Merchandising & Director Victor Castro Fulfillment and Availability Operations Hewlett-Packard Marta Dalton Director eCommerce Home Depot Avon Director of eCommerce Zachys Carrie Matuga Coca-Cola Tracy Hermans Director of eCommerce Jonathan Bradbury Digital Marketing Manager Too Faced Cosmetics John Eckhardt Director Global Wet Seal Director CRM & Analytics eCommerce Sally Beauty Munchkin Page 21 Your Speakers
Rob Crutchley John Deming Dominic Czarnota Web Analytics Manager Senior Digital Marketing Web Engineer Pep Boys Manager Art.com Seventh Generation Jamie Braxton Samantha Sakemiller Marketing Manager Feng Chang Senior Director Omni- US Mattress Sr Manager, Digital channel Marketing Strategy LensCrafters Mosheh Poltorak RUE LA LA Customer Retention Tomer Molovinksy Manager Roy Steves Sr. Product Marketing Blinds.com Sr. Marketing Manager Manager, Payments evo Opentable Gary Penn Head of eCommerce Morgan Chemij Darin Hardy prAna Director NA Marketing Director Acquisition Hewlett Packard Marketing Annella Kelso Nastygal eComm Customer Brent Layton Success Manager AVP/Director of Retail Alex Banys Snake River Farms Operations Director eCommerce Sierra Trading Post Swiss Army Dave Krohn eCommerce & Acquisition Anjie Moin Mark Deruyter Manager Director eCommerce Director Digital and Delcity Marketing eCommerce Marketing Office Depot Columbia Sportswear Corbin deRubertis VP, Sales & GM, Shopper Jason Scoggins Hamid Saify Marketing Director 1:1 Marketing SVP of Marketing Meredith Corporation JC Penney Razorgator
Ross Higgins Cara Ferguson Director of User Director Search Marketing Experience and Design Living Direct Newegg Jeff McRitchie Justin Parker VP Marketing Director Retention MyBinding.com Marketing TheRealReal
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 22 Agenda Highlights: Pre-Conference Online Media & Search Summit Don’t Blow Your Budget On Search
MONDAY, FEBRUARY 22, 2016 We’ll talk SEO, SEM, display, online advertising. Focusing on how to get the most out of these vehicles, and how not to blow through your budget. You’ll network too – we’ll have roundtables with subject experts throughout the day, and a mix of case studies and panels that get into the nitty gritty of what you’d like to discuss.
11:00 AM 11:30 AM 1:50 PM Keynote SEO And SEM Panel Discussion: Site Performance vs. Page Position: Who’s The SEO Site Audit And Interactive Working Reviewing In Depth Changes In The Search Winner? Groups: Fitting SEO Into The OmniChannel Landscape (Paid And Organic) To Stay Ahead Customer Journey In A Multi-Device World Bobby Lyons Of The Game Director Online Marketing, SEO Matt Storms Bob Sherwin Ricky Joshi Walgreens SEO Expert Sr. Director Customer CMO and Organic Growth Hacker Acquisition Co-Founder As of May 2015 mobile search engine queries surpassed Wayfair Saatva desktop. Google drew a line in the sand in April 2015 with an Eric Wu algorithm change for mobile that favored websites providing Sr. Director of SEO Udayan Bose a “mobile friendly” experience, which led to it becoming the Edmunds.com Founder & CEO NetElixir new buzz word in SEO. Learn how “mobile friendly” will evolve, how mobile and desktop experiences will combine to impact Putting a unified message across all marketing channels is important. So it’s even more important to have SEO (your largest Search is changing so quickly, it’s almost too difficult for positioning, and the tools and metrics SEO professionals online traffic driver) fit into your overall story telling, hitting marketers to keep up. Is the marketplace going through a should be using today to prepare for Google’s impending future customers with the right messaging at the right time. They’ll look major shift right now? Should your ads be managed differently, algorithm updates at how to best integrate SEO strategically both online and offline, and how should PLAs be forecasted? What’s the best way to as well as across devices. And they’ll explore tools such as Schema. manage SEO? These executives know, and they are going to org to bring the benefits of PLSAs to your organic listings (which walk through all of your search concerns, challenges, issues, will be pivotal during those mobile micro moments). They’ll also questions – and the best part? You’ll leave with tons of insight show 2-3 site audits where they can dive into concrete examples of and pages of notes. implementations in practice.
REGISTER NOW RETAILERS: Register your place by November 30th and instantly save a whopping $700! Call 888-482-6012 or register online. Page 23 Agenda Highlights: Pre-Conference Email Marketing & CRM Summit You Can Get More Out Of Your Email Programs.
MONDAY, FEBRUARY 22, 2016 A lot more. Move the needle with strategies that keep customers coming back. Increase your open rates. Get in the inbox. We’ll only talk email during this day, so you can leave with not only tons of notes, but tangible ways to solve your challenges. As a bonus we’ll have roundtables designed to get you talking with your peers.
9:05 AM 9:30 AM 12:25 PM Don’t Be Stagnant – Revitalize Your Email Keynote: Use Data To Plan And Develop Raising The Steaks On Email Marketing. Marketing Email Calendars Effectively Targeting Your Customers To Their Needs! Jon Kubo Jennifer Heim Annella Kelso Chief Digital Officer Director Customer Marketing E-Commerce Customer Success Manager Boot Barn Silver Star Brands Snake River Farms
Despite being one of the most crucial sales channels for Silver Star Brands, a company that manages six brands, had Email is a key revenue driver for Snake River Farms – and for good Ecommerce, the email channel for many companies has become their biggest email initiative in 2015 - to increase relevancy. reason - they increased their email revenue growth by 766% this stagnant. This session will discuss how the Chief Digital Officer They’ve always built their plans based on past experience, past year! Are you looking for growth like this? Learn about the impact for Boot Barn started over again to assess the email program results, and merchandising initiatives. In addition everything that email marketing can have on your online business. With an from scratch and then rebuild the channel into its largest sales they did was one-size-fits all. What they wanted to do was online sales revenue increase of over 140% YOY, snakeriverfarms. channel in six months. Topics covered include initial assessment, be smarter about their email. Working with a partner, they com has used triggered emails (as well as personalized broadcast channel attribution, segmentation, testing, integration to direct used data science in support of building their email marketing emails) to significantly grow their presence in the perishable online mail programs, and integration to site personalization. calendars, and to help support various merchandising initiatives food shopping market. by targeting specific audiences. Through this partnership Silver Star Brands saw up to a 25% lift in engagement and revenue. Now you have the chance to listen to their story.
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 24 Agenda Highlights: Pre-Conference Summit: UX, Merchandising & Design Summit Check Out Your Website Speed + Usability Testing + Merchandising Strategies = Your Best Day EVER
MONDAY, FEBRUARY 22, 2016 This summit marries hands-on testing, site redesign, and online merchandising tactics. You’ll know what to improve, how to improve it, and when to do it. Too good to be true? It’s not. Sign up now!
9:20 AM 11:30 AM 2:30 PM Leveraging Data To Create An Immersive Case Study Revolution And Live Demo: Web ECommerce Project Delivery Success For Your Customer Experience Site Performance: Realizing How Page Load Site Redesign Time Impacts Conversion (For Better Or Worse) Tony Baumann Kendall Hulet Matt Chwat Senior Director of PMO and Business Solutions SVP Product Director User Steve Weiskircher Directbuy Ancestry.com Experience CIO ThinkGeek ThinkGeek Structure your eCommerce Project effectively to provide you As a leader with more than 20 years of experience preserving the biggest bang for your buck. Cut the cost of your project Thinkgeek has spent a lot of time working on increasing their page and aggregating data, Ancestry has become the largest family delivery in half by maximizing your in-house talent. This session load speeds – figuring out the sweet spot for their audience. They history and consumer genetics company. This session will explore will help you put the control of your project in your hands use multiple tools, which they are going to share and demo for the journey of leveraging anonymized data to understand instead of entrusting the delivery strictly to a third party. attendees. Learn how to monitor your page loads and make your customer behaviors, patterns and trends to influence re-designs, updates manageable, and most importantly, get customers to the and iterating product design to meet customer needs from pages they want to get to as quickly as possible. inception to the present-day mobile-first world. Kendall Hulet, SVP of product at Ancestry will breakdown the challenges, best practices and lessons learned in order to transform how you view, share, analyze and leverage data for optimal UX and UI and an immersive end-user experience.
REGISTER NOW RETAILERS: Register your place by November 30th and instantly save a whopping $700! Call 888-482-6012 or register online. Page 25 Agenda Highlights: Pre-Conference Mobile Summit: How Much Is Mobile Driving Your Business?
MONDAY, FEBRUARY 22, 2016 Consumers spend more time interacting with brands on smart devices than they do on desktop sites. That means there is a lot of money left on the table if you can’t convert them. So let’s starting converting them, now. This day consists of detailed, tactical presentations and panel discussions, with tons of roundtables in between. It is a “retailer-only” day in terms of attendance (outside of our roundtable hosts).
9:00 AM 11:35 AM 2:30 PM Keynote: A 360 Degree Mobile Journey Keynote: Delivering The Right Product To The Using Responsive Design To Create The Best At Pep Boys Right Customer Using Mobile Personalization Possible eCommerce Experience For Your Customers Chris Vitale Amanda Kendrick Anshuman Tenaja Sr. Director and Head of Digital Product Management VP Digital Operations Director of Kumar Padmanabhan Abercrombie & Fitch and eCommerce eCommerce Director, Web Engineering Pep Boys Pep Boys Art.com Anshuman is responsible for the growth of their mobile Chris and Amanda will share their next steps in mobile, how their business. They’ve achieved much of their growth through Dominic Czarnota programs are performing, how they are defining success, where mobile personalization. Learn how to get the most out of Web Engineer they have to go back to the drawing board (as well as future plans mobile commerce for your website. Anshuman presents mobile Art.com are). The main focus of this talk - customer conversion. They’ll design, KPIs, and acquisition strategies. review the impact (dollar, growth, customer KPI rates) across all Art.com decided to go with responsive design, and is here to tell you initiatives that have driven increased mobile conversion in both why. With so many retailers heading down the “responsive road” their retail and service channels. – join this session to see what responsive success really looks like. They’ll share results, discuss metrics, and much more.
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 26 Agenda Highlights: Main Conference Day One: Grow Your Business- The Nuts And Bolts Of Online And Multi-Channel Retail
TUESDAY, FEBRUARY 23, 2016 The first main conference day is simply not to be missed. High impact presentations that get to the meat of the subject, panels that debate the hottest topics, and more mingling and socializing than you can imagine. And we didn’t even mention the parties in the evening! Check out some of the highlights.
8:15 AM 2:00 PM 5:30 PM Keynote Fire Side Chat: A Retail Case Study Revolution: What Was, What Is, 2016 Moshpit Of eCommerce Experts: The Reinvention And What’s Coming – Here Is The Future Of Future Of eCommerce Technology Sean McDonald Ron Boire Managing Director Sam Decker CEO Gary Penn PwC Co-founder and Chairman Barnes & Noble Head of eCommerce Clearhead prAna
Ron joined Barnes & Noble in September 2015, bringing his years This is the most fun — and learning — you may at the conference. Just eight short years ago we often used alarm clocks, changed of expertise at retailers such as Sears Canada and Brookstone to YOU and your esteemed colleagues become short-term panelists. TV channels with a button and went to the dentist when we had continue the company’s growth trajectory. We’ll sit down with Led by digital masters Sam Decker and Sean McDonald, they create a blue tooth. Not so much in 2015. As the internet of things Ron to talk past, present and future. Get the CEO’s perspective a fun, fast paced, gameshow-like session where the audience (that invades our lives, we check text messages on our wrists and talk during this keynote session. means YOU) share what works in eCommerce. A combination to our cars we’re finding more and more ways that technology is of lightning round game show audience participation and quick “enhancing” our very social fabric in ways we would never have witted MCs create a rare combination of laughter and learning. The predicted. Or did we? Mr. Penn will update and expound upon insights and no-“BS” stories from your peers are fascinating. You his popular topic from eTail West 2015 on the future of digital will be cheered and revered by your fellow audience members (or gadgetry for even the most connected of us. not). Prizes and fame await. Fun and insightful, this session promises more help in preparing for the future of commerce than anything else!
REGISTER NOW RETAILERS: Register your place by November 30th and instantly save a whopping $700! Call 888-482-6012 or register online. Page 27 Agenda Highlights: Main Conference Day Two: Innovation and Transformation In Retail
WEDNESDAY, FEBRUARY 24, 2016 The second main conference day delves into retail transformation, disruption, innovation and growth. You’ll leave with a new perspective on the future, and tons of pages of notes. And don’t miss all of the mingling and socializing with our retailer meet-ups, workshop sessions and the Women In Retail Leadership Hour.
9:55 AM 11:05 AM 1:55 PM Keynote: Making Video Content Shareable To Keynote: Integrating Retail, Mobile, Kick Off Session: Anatomy Of A “Decently” Drive Engagement eCommerce & Big Data: How Sears & Kmart Successful Site Redesign Are Transforming Their Consumer Electronics Jen Cotter Business Into Connected Solutions Eoin Comerford EVP Television and Content CEO HSN Moosejaw Kelly McGann CMO and Head of eCommerce, Consumer Jen is fully immersed in video commerce. Under Jen’s Electronics, Connected Solutions & Wally Home leadership, HSN has developed highly engaging cross-platform Sears Holdings Corporation In June of 2015, Moosejaw relaunched their leading ecommerce content. She’ll give you the keys to creating amazing shareable site. This “behind the scenes” look will walk through the before- content, looking at different distribution channels and best In early 2014, Sears, a leading integrated retailer and #5 and-after of the site along with the process it used to achieve practices. Want to do more with the content you have? This eCommerce website, began transforming its Consumer meaningful performance improvements. The frank and funny talk is keynote presentation will show you how. Electronics business into Connected Solutions. They opened a must-see for anyone contemplating a site redesign or just wanting three pilot stores in 2014, a flagship location in San Bruno, CA to share the joy and pain of web development projects. and online experience last spring, and expanded the assortment to 200 stores this past summer. Sears is committed to simplifying the way people shop for their connected home and playing a role in educating customers about how these smart technology products will benefit their lives. Kelly will review how they are integrating retail, mobile, eCommerce and big data using connected solutions.
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 28 Agenda Highlights: Main Conference Day Three: Reimagining Mobile, Social & Digital
THURSDAY, FEBRUARY 25TH, 2016 How much does mobile mean to your business? Social? Get a holistic view of not only how to increase conversions, but engage customers using these marketing and sales channels.
9:25 AM 10:05 AM 11:30 AM Keynote: Mobile + Social + Content = Success Keynote Interactive Tutorial: Unlocking Beyond The Rack’s Mobile Review Instagram — Connecting In A Mobile-First Stan Pavlovsky Richard Cohene President World VP Marketing Allrecipes.com Beyond The Rack Mike Hondorp Brand Development Lead With more than half of total internet time now happening Instagram Mobile has the potential to change retail as we know it. Richard via mobile devices, its critical brands learn to connect with jumped on the mobile bandwagon early, and has the results to consumers through content and advertising formats that are In this session, Instagram’s Mike Hondorp will showcase show it. As part of his responsibilities Richard leads Mobile/Tablet/ truly additive to the mobile experience. To do this successfully, the most recent developments on the platform, and give an web/ APP/ IOS and Android. Richard is predicting over 60% of their retailers and brands are required to have a deep understanding interactive tutorial on how e-commerce companies can reach traffic will come from mobile this year, and he is taking advantage of of their target consumer’s immediate preferences, location, target audiences where they are spending the bulk of their time it. He’ll show you how in this keynote case study presentation. wants and needs – and then harness these highly granular, real — on mobile. time insights to drive touch points that are authentic, meaningful, and non-disruptive – and above all else, measurable. Join Stan Learn how top-tier brands around the world have found Pavlovsky, Allrecipes President, to learn how Allrecipes’ recent success marketing to their core consumers on Instagram, transformation to world’s largest food-focused social network with examples of results-oriented campaigns, the power of is providing the foundation to an innovative ‘always on’ social advertising with content native to Instagram’s visually inspired shopper native advertising platform where brands and retailers community and how retailers are leveraging the platform for find success by being a genuine part of the community and full-funnel marketing objectives. conversation.
REGISTER NOW RETAILERS: Register your place by November 30th and instantly save a whopping $700! Call 888-482-6012 or register online. Page 29 Bobby Lyons 5.15 Libations & Conversations Pre-Conference Online Director Online (Retailer-Only): Connect With Marketing, SEO Walgreens Retail Peers From Similar Sized Organizations Media and Search Summit: 12:00 Interactive Roundtables 6:00 Conclusion Of Libations & The Future of Search, Display & Programmatic 1:00 Lunch & Networking Conversations 1:50 SEO Site Audit And Interactive 6:00 eTail Official Welcome MONDAY, FEBRUARY 22, 2016 Working Groups: Fitting SEO Reception: A Taste Of Into The OmniChannel Customer California Journey In A Multi-Device World 7:00 Registration Closed 7:40 Networking Breakfast & Debbie Johnsen Matt Storms Registration Director, Interactive SEO Expert Organic Growth Interactive Roundtable Sessions: Marketing Get Your Challenges Solved By The Leading Hotels of Hacker 8:10 Welcome Remarks & Subject Experts From: Benchmarking Study the World Eric Wu John Deming Sr. Director of SEO Table 1: Google Identifies The Key Edmunds.com 8:20 Chairperson’s Opening Senior Digital Marketing To Attracting New Online Customers Remarks Manager And Finding The Most Valuable Seventh Generation 2:25 Interactive Roundtables Source Of New Traffic Moderator: Joe Melton, Director of Gary Smith Joe Melton 3:25 Afternoon Coffee & Sales and Search Marketing Specialist, VP, Worldwide Sales & Marketing Director of Sales and Search Marketing Your Amigo YourAmigo Specialist Refreshments Retail Moderator: Jeff McRitchie, VP YourAmigo 4:00 Display Panel Discussion: 8:35 Keynote Media Panel Marketing, MyBinding.com What’s Your Display Reality: Discussion: Bringing Media 9:30 Interactive Roundtables Table 2: Moderator: Netelixir Buying In-House To Save Looking Beyond Retargeting Executive Money And Target Customers 10:30 Morning Coffee & Anjie Moin Table 3: Moderator: Quantcast Refreshments Director eCommerce Executive Ken Chen Marketing Co-Founder and CRO 11:00 Keynote SEO and SEM Panel Office Depot Table 4: Moderator: EliteSEM Naturebox Executive Discussion: Reviewing In Debbie Johnsen Depth Changes In The Search Darin Hardy Director, Interactive Table 5: Moderator: SearchDex Director Acquisition Marketing, Landscape (Paid And Organic) Marketing Executive Nastygal To Stay Ahead Of The Game The Leading Hotels of the World Table 6: Moderator: Don Nelson, Bob Sherwin 9:00 Keynote Search Panel Practice Lead, Global Commerce & Sr. Director Customer Bradon Rice Content, eClerx Discussion: “The State Of The Acquisition Director of Sales Nation” On Search Results Wayfair Quantcast Table 7: Moderator: Steve Tutelman, Pages And Your Search Spend Ricky Joshi COO, Sidecar Retail Moderator: David Escobar, Jeff Lerner CMO and Co-Founder, 4:30 eTail Best-In-Class Award Saatva Finalists Presentation Senior Manager Digital Marketing, Director Acquisition Analytics, Marketplaces and Planning, Marketing Udayan Bose Bealls FTD Companies 4:45 eTail Best-In-Class Award Founder & CEO Finalists Presentation NetElixir Table 8: Videos In Search - Gusher Karthik Vish Of Money For Advertisers? Director, Acquisition 5:00 Conclusion Of Search & 11:30 Site Performance vs. Page Moderator: Henry Wong, Marketing Online Media Summit Co-Founder and COO, Buzztala Macys.com Position: Who’s The Winner?
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 30 Victor Castro 6:00 Conclusion Of Libations & Director eCommerce Conversations Pre-Conference Zachys 6:00 eTail Official Welcome Summit: Email 12:25 Raising The Steaks On Reception: A Taste Of Email Marketing. Effectively California Targeting Your Customers To Marketing & CRM: Meat Their Needs! 7:00 Registration Closed Annella Kelso Content, Email Marketing & CRM Best Practices E-Commerce Customer Interactive Roundtable Sessions: Success Manager Get Your Challenges Solved By Snake River Farms MONDAY, FEBRUARY 22, 2016 From:
12:50 Interactive Roundtables Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program 1:30 Lunch & Networking 8:10 Networking Breakfast & Jason Scoggins Moderator: Max Bennett, Co- Registration Director 1:1 Marketing Founder & VP Bluecore Labs, JC Penney 2:30 Content Panel Discussion: Bluecore Retail Moderator: Matt Rude, 8:40 Welcome Remarks & Bendee Anzures Using Content In Different Benchmarking Study Executive Director of Forms, Managing It Wisely Email Marketing Manager, Oriental Customer Database And Gaining Loyal Customers Trading 8:50 Marketing Chairperson’s Opening Mark Fiske Table 2: Beachbody Remarks VP Channel Marketing Moderator: Windsor Circle Ancestry.com Executive 9:05 Keynote: Don’t Be Stagnant – 10:25 Interactive Roundtables Table 3: Revitalize Your Email Tari Huddleston Moderator: Message Systems Director eCommerce 11:25 Executive Jon Kubo Morning Coffee & Jeanswear Chief Digital Officer Refreshments VF Corporation Table 4: Boot Barn Moderator: Coherent Path Executive 11:55 Email Personalization Panel 3:00 Interactive Roundtables 9:30 Keynote: Use Data To Plan Discussion: With Email Table 5: And Develop Marketing Email Moderator: eDataSource Personalization, It’s All About 4:20 eTail Best-In-Class Award Calendars Executive The Data Finalists Presentation Jennifer Heim Justin Parker Table 6: The Role Of Email In World-Class User Engagement Director Customer Director of Retention 4:35 eTail Best-In-Class Award Marketing Marketing Finalists Presentation Moderator: David Rangel, VP Silver Star Brands TheRealReal Marketing, Iterable Bendee Anzures Retail Moderator: Mindy Welford, 9:55 Keynote Email Panel 4:50 Afternoon Coffee & Executive Director of Email and Customer Relationship Discussion: Going Down The Customer Database Refreshments/Conclusion Of Manager, Spring Path To Create Value Driven Marketing Email & CRM Summit Marketing In Email Beachbody Table 7: Moderator: Scott Treske, Criteo Jennifer Heim Jamie Braxton 5:15 Libations & Conversations Director Customer Marketing Manager (Retailer-Only): Connect With Marketing US Mattress Retail Peers From Similar Sized Silver Star Brands Organizations 888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 31 12:05 Keynote Executive Mithalesh Kumar Presentation Director, Pricing Pre-Conference Summit: Option Care
12:30 Panel Discussion: Putting The Scott Cohn UX, Merchandising & VP eCommerce Right KPIs In Place Around UX Chinese Laundry Projects
Design Summit: Rob Crutchley 3:50 Afternoon Coffee & Web Analytics Manager Refreshments Design, Merchandising & Usability Pep Boys Matt Chwat 4:30 Conclusion Of Merchandising/ MONDAY, FEBRUARY 22, 2016 Director User Experience Design/Usability Summit ThinkGeek Blake Clark 5:15 Libations & Conversations Sr. Director Customer (Retailer-Only): Connect With 8:30 Networking Breakfast & 10:35 Let’s Talk About Content And Experience Retail Peers From Similar Sized Registration Merchandising At Home Depot Cheapcaribbean.com Organizations Carol Hedeen 1:00 Lunch & Networking For All 8:55 Welcome Remarks & Sr. Director, Digital Design, 6:00 Attendees Conclusion Of Libations & Benchmark Survey UX, Site Marketing + Conversations Content 2:00 Panel Discussion: Leveraging 9:05 Chairperson’s Opening The Home Depot User Generated Content To 6:00 eTail Official Welcome Remarks Samara Tuchband Make Your Site Content A One Reception: A Taste Of Sr. Director / GM Online Stop Shop For Customers California 9:20 Keynote: Leveraging Data Merchandising Home Depot Nicole Haase To Create An Immersive 7:00 Registration Closed Customer Experience VP/GMM Modcloth 11:00 Coffee & Refreshments Kendall Hulet SVP Product 2:30 ECommerce Project Delivery 11:30 Ancestry.com Case Study Revolution Success For Your Site Redesign And Live Demo: Web Site Tony Baumann 9:45 Keynote Performance: Realizing How Page Load Time Impacts Senior Director of PMO and Business Solutions Dominique Essig Conversion (For Better Or VP Product and Directbuy Customer Experience Worse) Bonobos Matt Chwat 3:05 Closing Keynote Pricing Director User Experience Panel Discussion: Retail 10:10 Keynote: Executive ThinkGeek Pricing In The Age Of Online Presentation Steve Weiskircher Transparency Unbxd Executive And Retail Client CIO John Kim ThinkGeek VP Pricing and Profitability Wayfair
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 32 12:00 Interactive Roundtables 4:00 Mobile Best-In-Class Award Pre-Conference Winner Presentation
1:00 Lunch & Networking For All 4:15 Mobile Best-In-Class Award Summit: Mobile Attendees Winner Presentation
2:00 Panel Discussion: Making More 4:30 Conclusion Of Mobile & Tablet Summit: Money From Mobile Search Summit Kedar Deshpande 5:15 Libations & Conversations Avoid The “Mobilegeddon” And Make More Money Head of Marketing- Free From Mobile Traffic (Retailer-Only): Connect With Zappos Retail Peers From Similar Sized Organizations MONDAY, FEBRUARY 22, 2016 Cara Ferguson Director Search Marketing 6:00 Living Direct Conclusion Of Retailer-Only Libations & Conversations Scott Cohn VP eCommerce 6:00 eTail Official Welcome 8:00 Networking Breakfast & 9:25 Keynote Panel Discussion: Chinese Laundry Registration Getting The Sale Completed Reception: A Taste Of On Mobile Devices California 2:30 Using Responsive Design 8:30 Welcome Remarks & Anshuman Tenaja To Create The Best Possible 7:00 Registration Closed Benchmark Survey Sr. Director and Head of eCommerce Experience For Digital Product Your Customers 8:45 Chairperson’s Opening Management Interactive Roundtable Abercrombie & Fitch Kumar Padmanabhan Remarks Sessions Feng Chang Director, Web Engineering Art.com Get Your Mobile Challenges Solved Cliff Conneighton Sr Manager, Digital CMO By Subject Experts From: Marketing Strategy Dominic Czarnota Mobify RUE LA LA Web Engineer Table 1: AppsFlyer Art.com Moderator: Sunil Bhagwan, VP Eileen Shulock 9:00 Keynote: A 360 Degree Mobile Sales, AppsFlyer Journey At Pep Boys VP eCommerce Kirna Zabete 2:55 Mobile Application Design: How Table 2: Using Mobile For Integrated Chris Vitale ThinkGeek Delivered Its First Real-Time Customer Engagement: VP Digital Operations and 10:00 Interactive Roundtables Mobile App In Four Months Web, Apps, Messaging, Location eCommerce And More Steve Weiskircher Pep Boys Moderator: Cliff Conneighton, 11:00 Coffee & Refreshments CIO Amanda Kendrick ThinkGeek CMO, Mobify Director of eCommerce 11:35 Pep Boys Keynote: Delivering The Right Matt Chwat Table 3: The Intersection Of Mobile Product To The Right Customer Director User Experience And Big Data Using Mobile Personalization ThinkGeek Moderator: Jeff Kirchick, VP, Enterprise Sales, Nextcaller Anshuman Tenaja Retail Moderator: Brigette Klakring, Sr. Director and Head of 3:20 Afternoon Coffee & Marketing Director, Gym Source Digital Product Management Refreshments Abercrombie & Fitch
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 33 11:35 Keynote: Executive PRIVATE LUNCH Hosted By Main Conference Presentation MediaMath Silverpop Executive And Retail Client Day One: Track A: Retention, Loyalty & Engagement Omni-channel & Online Growth Strategies 12:00 Keynote Panel Discussion: Migrating To An Omnichannel 1:55 Chairperson’s Opening Remarks TUESDAY, FEBRUARY 23, 2016 Philosophy: Assessing Technology, Resources And Kelly Oneill Strategies Acquia D. Kate Forbes 7:15 Invitation-Only Private Breakfast 9:25 Keynote Panel Discussion: VP, eCommerce Digital 2:00 Kick Off Panel Discussion: Competing In The Digital World Experience & Operations What’s Happening To The Role Hosted By Azoya International Of Today By Becoming An Agile Belk Of Catalog (And Ecommerce)? 7:20 Networking Breakfast & eCommerce Organization Anoop Kulshreshtha Mike Ritter VP, Web Technology Registration Soren Mills CMO CMO Barneys New York Excelligence 7:50 Opening Remarks & Opening Newegg Kathy Hecht Alexandra Reuter Icebreaker Adobe Executive VP Marketing and Sr. Director eCommerce and Business Development Lori Hawthorne Digital Experience Silver Star Brands Events Director 9:55 Keynote: Becoming Social Athleta eTail Conference Series Brian Beitler Domo Executive Chris Sutton EVP/CMO VP Marketing and 8:00 Chairperson’s Remarks Lane Bryant 12:30 Guest Speaker Presentation: Is The Consumer Insights James Green Future Of eCommerce Becoming HH Gregg 10:20 Free Mimosas & Refreshment CEO Less About E-Tail? Allon Caidar Magnetic Break In The Exhibit Hall CEO Sarah Lacy TVPage 8:15 Keynote Fire Side Chat: A Retail 11:10 Keynote C-Level Panel Founder, Editor-In-Chief, Discussion: Framing The Retail CEO Reinvention 2:30 Organization Of The Future Pandomedia Executive Presentation
Ron Boire Windsor Circle Executive And CEO Shane Evangelist 12:55 Meet & Greet Lunch & Retail Client Barnes & Noble CEO US Auto Parts Networking For All Attendees 8:40 Keynote: Executive Presentation 2:55 How CRM And Loyalty Are David Weissman 12:55 PRIVATE LUNCH Hosted By Driving An Omni-Channel Founder and CEO Akamai Executive And Retail Client Symantec Beauty By Design Marketing Makeover At Sally Beauty 9:05 Keynote: Executive Presentation Eric Engineer PRIVATE LUNCH Hosted By VP Strategy & Business Ryan Linders Eric Anderson Demandware VP CRM and Loyalty President and GM Development Invodo Sally Beauty LensCrafters PRIVATE LUNCH Hosted By John Eckhardt Rocketfuel Director CRM & Analytics Sally Beauty REGISTER NOW RETAILERS: Register your place by November 30th and instantly save a whopping $700! Call 888-482-6012 or register online. Page 34 3:20 Games & Refreshment Break 5:30 Retention Panel Discussion: Stefanie Kruse Wayne Duan In The Exhibit Hall Focusing On Retention To Director of Strategic Director Digital Make More Money From Your Planning And Analysis, Commerce Walgreens Digital Walgreens 3:50 Loyalty Panel Discussion: Customers Commerce Increasing Share Of Wallet Alison Ehrmann Walgreens Cheri Siedle Using Loyalty Programs VP Consumer Marketing Sr. Director, eCommerce Fresh Direct Brent Layton Office Depot Alison Ehrmann AVP/Director of Retail VP Consumer Marketing Brandon Proctor Operations Omer Artun Fresh Direct President Sierra Trading Pos CEO and Founder Ice.com AgilOne Howard Blumenthal Mark Deruyter Director eBusiness Kim Lewis Director Digital and 4:20 Executive Presentation Product Management VP Omnichannel eCommerce Marketing Advance Auto Parts Marketing Columbia Sportswear Instart Logic Executive And Retail Golfsmith Client Dan Haarmann Sapient Executive VP Global Strategy and Gary Lombardo Operations, HP Shopping VP Demand Generation 4:35 The Future Is Now: Creating 2:30 Operations, Printing and and Product Marketing Executive Presentation Augmented Reality And 3D Personal Systems Group Sailthru Hewlett-Packard Merkle Executive And Retail Client Applications For Retail Company 6:00 Holiday E-Mail Strategies That Jim Ferolo 2:55 Organizational Structures Sr. Director, Web, Mobile Andy Mantis Wrap Up Sales And Incentives That Enable and Digital Technology EVP Checkout Tracking Matt Lindner NPD Group Success Maui Jim Sunglasses Associate Editor Anshuman Tenaja Internet Retailer 5:00 4:20 Executive Presentation Sr. Director and Head of Digital Get Your Game On (Again) & Product Management Happy Hour Inside The Exhibit Needle Executive And Retail Client Track B: Omni-Channel Everything (From Abercrombie & Fitch Hall Operations to Fulfillment) 4:35 Accelerating Your Customer 3:20 5:30 Panel Discussion: Competing 1:55 Chairperson’s Opening Games & Refreshment Break Segmentation From 0-60 In In Today’s Market Using The Remarks In The Exhibit Hall Only Five Steps Best Delivery And Shipping Mosheh Poltorak Jonathan Ricard 3:50 Cross-Channel Panel Strategies Head of Strategic Developments and Marketing Manager, Discussion: Here’s How To Eric Hughes Customer Retention Partnerships Signal Create Your Cross-Channel VP Omnichannel Process Blinds.com Retail Future & Systems Macy’s 5:00 Get Your Game On (Again) & 2:00 Omni-Channel Panel Angela Caltagirone Happy Hour Inside The Exhibit Hall Discussion: Taking A Close VP eMarketing and Email Ryan Saginor Look At Organizational Marketing Online Product Manager Williams-Sonoma Structures To Handle The Fulfillment and Availability Home Depot Challenge Of Omni-channel Karthik Vish Director, Acquisition Jeremy Bodenhamer Igor Krakovsky Marketing CEO and Co-Founder VP Online Acquisition Macys.com ShipHawk Beachbody
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 35 Erik Lautier 2:55 Case Study Revolution: Kathy Hecht 2:55 After the Click: New Research SVP Direct to Consumer Conversion Rate Optimization: VP Marketing and In Using First Party Data To Francesca’s Which Test Won? Business Development Drive Marketing Performance Silver Star Brands Carrie Matuga Casey Carey 6:00 5 Proven Shipping Strategies Shilo Jones Director of eCommerce Director That Lower Costs And Director eCommerce Too Faced Cosmetics Dolan NW Google Analytics Increase Profits Marketing Eric Nash 3:20 Games & Refreshment Break 5:00 Get Your Game On (Again) & Chris Duncan Sr. Director Online In The Exhibit Hall Happy Hour Inside The Exhibit VP CRM and Digital Marketing Hall Marketing Stamps.com 3:50 Testing Panel Discussion: Kohl’s Reconsidering Testing 5:30 BRAND NEW INTERACTIVE Strategies To Be More Efficient SESSION! The Moshpit of 3:20 Games & Refreshment Break And Get The Results You Need Track C: Conversion Optimization & Testing eCommerce Experts: The In The Exhibit Hall Jinzhou Huang Future Of eCommerce 1:55 Chairperson’s Opening Sr. Mgr Testing and Sean McDonald 3:50 Marketplaces Debate & Remarks Optimization Home Depot Managing Director Panel Discussion: Managing Wyatt Jenkins PwC Your Marketplace Business VP Product Erik Lautier Appropriately Sam Decker Optimizely SVP Direct to Consumer Francesca’s Co-Founder and Ian Macdonald Chairman Director eCommerce 2:00 Kick-Off Session: Retail’s Michael Zuccato Clearhead Silver Star Brands Future Vision: Using Data Director Online Marketing Sourcebooks To Innovate The Customer Liz Greenberg Track D: Traffic Acquisition & Digital VP eCommerce Experience (It’s All About Neville Davey Innovation Moret Group Mobile, Social And In-Store) Lead Product Manager, HP Shopping Jason Stuempfig Angel Doran 1:55 Hewlett Packard Chairperson’s Opening COO Director Product Remarks Shoemetro Management-Product Analytics and 4:20 Executive Presentation Jesse Eisenberg VP Client Services 4:20 Optimization Reflektion Executive And Retail Executive Presentation EliteSEM Sephora Client BloomReach Executive And Retail Client 4:35 2:30 Optimize The Path To Testing Panel Discussion: 2:00 Kick-Off Session: Tapping Into Performing Effective Testing The Power Of Shopper Intent Conversion: 5 Discovery 4:35 Case Study Revolution: What It To Increase Revenues Tactics That Maximize Daniel Neukomm Takes To Create An Enterprise Relevant Product Findability Ross Higgins CEO Level Marketplace Strategy Director of User La Jolla Group Meyar Sheik Experience and Design Alaa Hassan CEO Newegg GM Global Marketplaces Certona 2:30 Executive Presentation Beyond The Rack Nathan Decker SmarterHQ Executive And Retail Sr. Director of eCommerce evo Client 5:00 Get Your Game On (Again) & Happy Hour Inside The Exhibit Hall
REGISTER NOW RETAILERS: Register your place by November 30th and instantly save a whopping $700! Call 888-482-6012 or register online. Page 36 5:30 International Panel Discussion: 2:00 Case Study Revolution: What Brian Rigney Taking Advantage Of The Was, What Is, And What’s CEO Track F: Omni-Channel & Digital Marketing Nuances Of Global Markets Coming – Here Is The Future Zmags To Grow Your Business Of Technology 1:55 Chairperson’s Opening Internationally 4:20 Are Retail Strategies Gary Penn Remarks Dan Haarmann Reflecting Consumer Head of eCommerce Romney Evans VP Global Strategy and prAna Changes? Operations, HP Shopping Co-founder Operations, Printing and Tim Wilson True Fit Personal Systems Group 2:30 How Trust Drives E-Commerce VP, eCommerce Insights Hewlett Packard Differentiation And 1010Data 2:00 Bringing Digital And In-Store Alex Golshan Conversions Together Holistically 4:35 Growth Hacking Your VP Global eCommerce & Alex Wong Anthony McLoughlin Omnichannel Ecommerce Brand: Simple Website Security VP Digital Marketing BCBG Max Azria Evangelist Steps For Explosive Growth Group, LLC The Men’s Wearhouse Symantec Jeff McRitchie Emery Skolfield Iyad Kamal VP Marketing VP Omnichannel Strategy COO 2:55 Case Study Revolution: Let’s MyBinding.com Samsung Aramex Innovate Our Email – Delight Your Customers And Drive 5:00 Get Your Game On (Again) & Bruce Starnes VP/Merchandise Manager 6:00 Case Study Revolution: Sales With Automation Happy Hour Inside The Exhibit Bringing Inspiration Home - Target.com Nathan Decker Hall How Build.Com Is Leveraging RetailMeNot Executive UGC To Tell Stories And Sr. Director of eCommerce Inspire Visitors evo 5:30 Case Study Revolution: From Clicks To Bricks: How We 2:30 Executive Presentation Justin Bergson Made The Decision To Move Content Marketing 3:20 Games & Refreshment Break ROI Revolution Executive And Designer In The Exhibit Hall Into Traditional Brick And Retail Client Build.com Mortar Retail 3:50 Content Panel Discussion: Michael Zuccato 2:55 Redefining The Grocery Making The eCommerce Director Online Marketing Shopping Experience Through Track E: eCommerce Fundamentals Experience A Content Sourcebooks Micro-Moments Experience To Drive Traffic And Conversions Dominique Raccah Corbin deRubertis 1:55 Chairperson’s Opening Publisher and Founder VP, Sales & GM, Shopper Remarks Nick Fairbairn Sourcebooks Marketing Sr. Director Acquisition Meredith Corporation Eldar Sadikov Marketing Founder and CEO Dollar Shave Club 6:00 The First Steps To Your Jetlore Customers And Drive 3:20 Games & Refreshment Break Jean-Marx Mantilla Innovation: A Successful In The Exhibit Hall VP of Digital Marketing Replatform Apmex David Sasson Kevin Winneroski President and CEO Global Business OverstockArt.com Development & Key Alliance Management Director Hewlett Packard
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 37 3:50 Omni-Channel Panel Brendan Witcher 6:25 Conclusion Of Main Day One Discussion: Using Mobile To Principal Analyst Bridge The Omni-Channel Gap Forrester 6:25 Commencement Of The eTail Kim Lewis International Beer Garden 6:00 Case Study Revolution: How VP Omnichannel Reception Marketing To Bring Digital Relevance To Golfsmith A Legacy Company 8:00 End Of The eTail Reception Scott Perry Ian Macdonald VP Digital Director eCommerce 9:30 After oursH Drinking & Jerome’s Furniture Silver Star Brands Mingling At The Lobby Bar Michael Aki
Director Digital Marketing Aeropostale Exhibit Hall Retailer Meet-Ups
Mark Ghermezian 1:55 Join Us In the TVPage Social Co-founder and CEO Lounge For Retailer Meet-Up AppBoy Sessions. Get Free Advice You Can’t Get Anywhere Else 4:20 Personalization At Scale From Facebook To Instagram , Key Tomas Puig Wins To Maximize Paid Social ROI CMO Hosted By: Chris Seahorn, VP Emarsys Marketing, eBags Jim Davidson Head of Global Content 3:15 Games & Refreshment Break Emarsys In The Exhibit Hall
4:35 Scaling An eTail Company 3:50 Multi-Channel Attribution And For Global Growth While Budgeting Improving Margins Hosted By: Roy Steves, Sr. Marketing Jonathan Wu Manager, evo COO Touch of Modern 5:00 Get Your Game On (Again) & Happy Hour Inside The Exhibit 5:00 Get Your Game On (Again) & Hall Happy Hour Inside The Exhibit Hall 5:30 Join Us Outdoors For Cocktails & Retailer Meet-Ups – 5:30 Case Study Revolution: Time Connect With Executives To Prioritize Personalization From A Similar Vertical Strategies To Engage Your Customers
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 38 11:05 Keynote: Integrating Retail, 12:25 Keynote: Starting Lean, Mobile, eCommerce & Big Staying Lean: Reaping The Main Conference Data: How Sears & Kmart Are Benefits Of A Start-Up Transforming Their Consumer Mentality Electronics Business Into Day Two: Vishal Agarwal Connected Solutions EVP & CMO Innovation and Transformation Kelly McGann Choxi.com (Formerly CMO and Head of Nomorerack.com) eCommerce, Consumer WEDNESDAY, FEBRUARY 24, 2016 Electronics, Connected 12:50 Meet & Greet Lunch & Solutions & Wally Home Networking Sears Holdings Corporation 12:50 PRIVATE LUNCH Hosted By Amplience 11:30 Keynote Panel Discussion: 7:30 Private Breakfast Ensighten Executive Here’s What eCommerce Will PRIVATE LUNCH Jason Roussos Look Like In The Future Hosted By Rubicon Project 7:30 Private Breakfast CMO Eoin Comerford Living Direct CEO PRIVATE LUNCH 7:45 Networking Breakfast & Mitch Spolan Moosejaw Hosted By Persado Registration EVP Marketing Services Morgan Chemij Chegg Director NA Marketing 8:20 Chairperson’s Opening Data, Analytics, Security & IT Hewlett Packard Track A: Remarks 9:30 Keynote: Devices Don’t Michael Hines 1:50 Chairperson’s Opening Ann Sung Ruckstuhl Convert, People Do: Pivoting VP Mobile Strategy and Remarks Chief Marketing Officer To People In The Cross-Device eCommerce Technology, SOASTA Era Nine West Holdings 1:55 Kick-Off Session: Put James Smith Customers First With Your Big Eve Richey 8:35 Keynote: The JustFab EVP Americas Data Platform Chief Digital Officer Story: Reorganizing Your Criteo Haggar Clothing Co. Ashish Braganza Organization To Create Director Global Business Matt Roche Amazing Omni-Channel 9:55 Keynote: Making Video Intelligence Experiences Content Shareable To Drive CEO Lenovo Extole Gregg Throgmartin Engagement President Retail 2:20 True Life: How Taking Meaningful Jen Cotter 12:00 Keynote: Executive Presentation JustFab EVP Television and Action On Data Drove My Content Chris Boncimino Career, And My Business 9:00 Keynote Panel Debate: Going HSN SVP, Head of Solution Delivery, Digital Developed Fayez Mohamood Beyond Disruption: What’s Co-Founder and CEO The Next Generation Of 10:20 Markets Bloody Mary Morning Visa Bluecore Retail? Refreshment Break Tommy Lamb Mark Keeney Senior Manager, Retention VP Marketing Marketing Ritani DermStore (Target Corp.)
REGISTER NOW RETAILERS: Register your place by November 30th and instantly save a whopping $700! Call 888-482-6012 or register online. Page 39 2:45 Attribution Debate And 4:40 Building An Intelligent Data 3:45 UX Panel Discussion: 2:45 Brand Manufacturer Panel Discussion: This Is How To Platform At One Kings Lane Overcoming UX Problems Discussion: Balancing Selling Allocate Your Budget Using Data On Their Site Vs. Your Site: Hemal Gandhi Working As A Brand With Lewis Broadnax Director Data Engineering Ross Higgins Retail Partners Executive Director, One Kings Lane Director of User Lenovo.com, Marketing & Experience and Design Liz Greenberg VP eCommerce, Merchandising Newegg Lenovo Moret Group Track B: User Experience Optimization & Blake Clark Scott Perry Usability Sr. Director Customer Tari Huddleston VP Digital Experience Director eCommerce VP Jerome’s Furniture 1:50 Chairperson’s Opening Cheapcaribbean.com Jeanswear Remarks VF Corporation Mark Deruyter Eileen Shulock Alex Banys Director Digital and 1:55 Kick-Off Session: Anatomy Of VP eCommerce Director eCommerce eCommerce Marketing A “Decently” Successful Site Kirna Zabete Columbia Sportswear Swiss Army Redesign Neville Davey Lead Product Manager, Eoin Comerford 3:15 Games & Refreshment Break 3:15 Games & Refreshment Break HP Shopping CEO In The Exhibit Hall/Conclusion Hewlett Packard In The Exhibit Hall/Conclusion Moosejaw of Meet & Greet Lunch Of Meet & Greet Lunch 4:15 Case Study Revolution: Get 2:20 Executive Presentation 3:45 A Big Data Panel Discussion: The Tools You Need To Do 3:45 Panel Discussion: The Roles Actually Using Big Data To Verizon Digital Media Services Behavioral Analysis For Sites And Responsibilities Needed Drive Your Business Executive and Retail Client Of Any Size To Advance eCommerce Organizations Chris Vitale 2:45 Panel Discussion: Creating The Roy Steves VP Digital Operations and Best Multi-Screen Experiences Sr. Marketing Manager Christy Rogers Executive Director Digital eCommerce To Meet Customer evo Pep Boys Customer Experience Expectations Dell Ankur Gupta Mark Keeney Track C: Digital Innovation & Brand Kristen Taganashi Sr. Director Big Data VP Marketing Sears Holding Marketing VP Ecommerce & Ritani Omnichannel Company 1:50 Chairperson’s Opening Greg Casey Shopko Mark McKnight Remarks User Experience Architect Stefanie Kruse Creative Director eBags Rock/Creek 1:55 eTail Best-In-Class Retail Director of Strategic Innovator Finalists Planning And Analysis, 3:15 Games & Refreshment Break Edgecase Executive Presentations Walgreens Digital In The Exhibit Hall/Conclusion Commerce 4:15 Don’t Ignore Your Data: of Meet & Greet Lunch 2:20 Executive Presentation Walgreens Enabling (Big) Data-Driven DataScience Executive And Retail Michael Angioletti Decisions Client Tilly’s Ankur Gupta Sr. Director Big Data Sears Holding Company
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 40 4:15 Growing More Share Of 2:45 Personalization Panel Discussion: 4:40 Case Study Revolution: 3:15 Games & Refreshment Break Brand, No Matter Where Your The Soup To Nuts Of Creating Personalizing The Customer In The Exhibit Hall/Conclusion Products Are Sold Personalized Experiences Experience To Get Customers Of Meet & Greet Lunch Jonathan Bradbury Katie Doyle To Buy Director Global Co-Founder Manan Singh 3:45 Payment Panel Discussion: eCommerce Brass Clothing Sr Manager eCommerce Closing The Gap Between Munchkin Shutterfly Consumers And Retailers Jean-Marx Mantilla Expectations Around Payment VP of Digital Marketing 4:40 Data = Content = Money: How Options Apmex Track E: Mobile, Social & Payments Properly Managing PIM/PCM Dave Frankland Chris Seahorn Can Deliver For Your Business 1:50 Chairperson’s Opening Chief Strategy Officer VP Marketing Gabe Mattingly StrongView, a Selligent Remarks eBags Senior Brand eCommerce Company Spark Central Executive FuturePay Executive Kimberly-Clark 3:15 Games & Refreshment Break In 1:55 Kick-Off Session: Mobile 4:15 Geomarketing: Understanding The Exhibit Hall/Conclusion Of Design At Overstock How To Use The Power Of Track D: Content & Personalization Meet & Greet Lunch Jaime Wilson Location Based Marketing Sr. Director User 1:50 Chairperson’s Opening Asif R. Khan 3:45 Content Panel Debate: Getting Experience Design Founder and President Remarks Products Into The Cart vs. Content Overstock.com Location Based Scott Stollwerk – Where Is The Happy Medium? Marketing Association Director of Sales Darin Hardy 2:20 Are You Turning Away Good Automated Insights Director Acquisition Marketing Orders From Mobile Devices? Nastygal You’re Not Alone! Track F: B2B 1:55 Kick-Off Session: Personalizing Amanda Kendrick Forter Executive And Retail Client Customers Experiences For Director of eCommerce 1:50 Chairperson’s Opening Big Results Pep Boys Remarks 2:45 Mobile Panel Discussion: Samantha Sakemiller John Deming Building Mobile Solutions That Brian Beck Senior Director Omni- Senior Digital Marketing Meet Consumer Expectations SVP Ecommerce & Omni- channel Manager Channel Strategy LensCrafters Seventh Generation Meera Bhatia Guidance VP Product Tracy Hermans 2:20 Use Your Data To Keep Stella & Dot Digital Marketing Manager 1:55 Kick-Off Session: Utilizing The Customers Coming Back For Wet Seal Arash Hadipanah Customer Journey To Drive More Senior Mobile Product Digital Transformation Manager Kestrel Lemen 4:15 Making It Personal: Tapping Into RUE LA LA Emily Campbell Marketing Strategist People, Passions, Emotions And Director, Digital Business Bronto Software Interests Jennifer Wong National Instruments Head of Mobile Apps Daniel Moure The Honest Company CMO 2:20 Executive Presentation Sheryl McKenzie Pureformulas.com Curalate Executive And Retail Client VP Products and Capabilities Alliance Data 888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page41 2:45 Case Study Revolution: Hosted By: Table 2: Omni-Channel Returns Digging For Gold: How To Find Igor Krakovsky Management And Fix Your Worst Pages VP Online Acquisition Hosted By: Beachbody Eric Hughes Marta Dalton VP Omnichannel Process Director eCommerce 3:15 & Systems Coca Cola Games & Refreshment Break In The Exhibit Hall/Conclusion Macy’s of Meet & Greet Lunch Table 3: 3:15 Games & Refreshment Break Hosted By: In The Exhibit Hall/Conclusion 3:45 Join Us Outdoors on the Joan King Of Meet & Greet Lunch Spring Patio For The Women VP eCommerce In Retail Networking Event Crate and Barrel 3:45 B2B Panel Discussion: And Women’s Leadership Rethinking Content Creation Panel Table 4: Online Advertising And Management In The B2B Hosted By: Space Panelists: Ricky Joshi Stormy Simon Marta Dalton CMO and Co-Founder President Saatva Director eCommerce Overstock.com Coca Cola Nizzi Renaud Table 5: Content Marketing and Dave Krohn CMO UGC eCommerce & Acquisition Zazzle Manager Hosted By: Delcity Ivka Adam Justin Bergson Founder Content Marketing Iconery Designer 4:15 Overhauling Personalization In Build.com The B2b Space: Learning How, Table 6: SEO Everything Where And Who Is Going To 5:05 Final Networking Break & Buy Your Products Happy Hour Inside The Exhibit Hosted By: Hall: Featuring Domestic & Matt Chwat Dave Krohn International Beer Director User Experience eCommerce & Acquisition ThinkGeek Manager Delcity 5:35 Beer And Wine Retailer Table 7: Mobile Hosted Chats – Pick A Focus Table, Bring Your Challenges Hosted By: Andrea Grant And Get Solutions (And A Exhibit Hall Retailer Meet-Ups Director Digital Marketing Cocktail!) Cabela’s 1:50 Join Us In the TVPage Social Table 1: How To Build A Career In Lounge For our Retailer Meet- Digital Retail 6:20 Conclusion Of Retailer Hosted Up Sessions. Get Free Advice Hosted By: Chats You Can’t Get Anywhere Else Mari Corella, Director, Digital 6:20 Topic: Cross-Channel Measurement eTail Best-In-Class Awards Merchandising & & Breaking Down Organizational Reception Operations Silos Avon
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 42 Carlson Choi 1:10 Lunch & Networking For All VP Digital Initiatives Attendees Main Conference Mattel Reid Greenberg Track A: Mobile Director eCommerce and Day Three: Consumer Engagement 2:00 Chairperson’s Opening Seventh Generation Mobile, Social & Digital Innovation Strategies Remarks 11:30 Don’t Leave Money On The 2:10 Executive Presentation THURSDAY, FEBRUARY 25, 2016 Table: Beyond The Rack’s Mobile Review 2:35 Executive Micro-Session Richard Cohene VP Marketing 2:50 Executive Presentation Beyond The Rack Track B: Social 7:50 Private Breakfast 9:25 Keynote: Mobile + Social + 11:55 Social Panel Discussion: Content = Success 8:00 Networking Breakfast For All Attributing The Right Value To 2:00 Chairperson’s Opening Attendees Stan Pavlovsky Social Media Remarks President Kimberly Tobman 8:25 Chairperson’s Remarks Allrecipes.com VP Global 2:10 The Growing Role Of Social Al Lalani Communications Advertising Within Media And Chief Strategist 9:50 Executive Presentation JUSTFAB Digital Marketing Social Annex Trueffect Executive Val Duvernet Emily Dybwad 8:40 Keynote Mobile Innovation Sr. Program Manager- Global Digital Marketing Panel Discussion: Optimizing 10:05 Keynote Interactive Tutorial: Content & Social Media Manager The Overall Customer Unlocking Instagram — Strategy Benefit Cosmetics Experience For The Mobile Connecting In A Mobile-First Advance Auto Parts Customer Through Innovation World 2:35 Executive Micro-Session Amit Shah 12:25 Executive Micro-Session Mike Hondorp SVP Online Marketing, 2:50 Executive Presentation Brand Development Lead Interana executive Mobile, Social 1800Flowers Instagram 3:15 Conclusion Of Day 3/ 12:40 Social Panel Discussion: David Katz Afternoon Networking & 10:30 Pre-Lunch Refreshment Break Integrating Social Into Your Site SVP Product Management Refreshments Served Fanatics Experience To Drive Engagement 11:00 Mobile Content Panel Discussion: Andrea Grant Reid Greenberg Director Digital Marketing Using Mobile As A Content Director eCommerce and Cabela’s Driver To Engage Customers And Consumer Engagement Amber Otero Meet Their Needs Seventh Generation VP Interactive, User Val Duvernet Meera Bhatia Experience Sr. Program Manager- QVC VP Product Content & Social Media Stella & Dot Tomer Molovinksy Strategy Sr. Product Marketing Manager, Advance Auto Parts Tracy Hermans Payments, Opentable Digital Marketing Manager Usertesting.com Wet Seal
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Akamai roster of leading brands, including Armani Curalate aren't even aware that they're being examined. Exchange, Timex, Samsonite, Theory and Vince Forter is so confident in the accuracy of its Akamai® is the leading cloud Curalate is the most Camuto. The Bronto Marketing Platform is decisions that the company offers a chargeback platform for helping enterprises provide comprehensive platform for marketing with deeply integrated with commerce platforms, guarantee, something that gives online retailers secure, high-performing user experiences images. Hundreds of the world’s leading brands, such as Netsuite, Magento, Demandware and the peace of mind to leave fear behind and on any device, anywhere. At the core of the including Gap, Neiman Marcus, Swarovski, MarketLive. 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Adlucent business focal points with the best software 4Cite Agile One Adlucent is an innovative AgilOne is the industry’s tools available and to create breathtaking 4Cite maximizes return on digital advertising partner chosen by retailers first Predictive Marketing Cloud that allows customer experiences.” digital marketing investment through real-time, to deliver profitable solutions through a marketers to deliver the most relevant and Anders specializes in building business automated personalization of email and web- unique data-centric approach to paid search profitable customer relationships, online and critical online solutions in addition to crucial based customer interactions. 4Cite stands above advertising. Adlucent’s Customer SpectrumTM offline. 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Leading consumer brands, 4Cite tools are easy to implement, up and running software industry with development of a next Unlike traditional digital agencies that deliver including The Body Shop, BetaBrand, Shazam, in a matter of days. Now celebrating its five-year generation open source ecommerce SaaS standard performance outcomes, Adlucent’s Deckers, Moosejaw and shopPBS.org, use anniversary, the company’s roots date back to product, Shoop® for its client Shoop Inc. strategic partnership approach and data-driven AgilOne to boost customer engagement and 2000 when 4Cite’s management team founded Anders employs professionals globally with technology deliver unmatched performance revenue. Headquartered in Silicon Valley, I-Centrix and later Alexa Marketing. After selling offices in Santa Monica CA, Europe and Hong results. AgilOne investors include Sequoia Capital, the I-Centrix, Alexa was merged into 4Cite. Kong. In 2015, Anders was awarded placement Mayfield Fund, and Tenaya Capital. For more on the Deloitte Technology Fast50 list, Great information, please visit www.AgilOne.com. Adobe Place to Work survey and European Business Adestra Adobe is the global leader in digital Awards. Adestra is a leading global marketing solutions. Our tools and Amplience provider of one-to-one email and lifecycle services enable our customers to The AmplienceOne Big marketing solutions for global and growing Appboy create groundbreaking digital content, deploy Content Platform is a cloud content platform brands alike. The company’s industry leading Appboy is pioneering it across media and devices, measure and optimized for the visual, mobile, and social web. digital marketing platform provides marketers a new vertical in the marketing automation optimize it over time, and achieve greater The platform’s powerful content authoring with a powerful infrastructure that helps industry with a powerful platform designed for business success. 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Adroll segmentation engine at its core, coupled with This integrated approach reduces content Along with a superior platform to execute an advanced multi-channel campaign creation AdRoll is the world’s production costs by up to 90% and eliminates marketing automation, Adestra was founded on and delivery system that automates life-cycle largest retargeting platform with over 15,000 inefficient content silos, while improving quality the principle that marketing success takes more marketing campaigns, Appboy empowers active advertisers worldwide. The company’s and reach. than technology, which is why customer service innovative and easy-to-use marketing marketers to make intelligent, data-driven is at the heart of our business. Adestra was the platform enables brands of all sizes to create decisions around how to best engage, retain winner of the 2014 Customer Focus Award from personalized ad campaigns based on their own Anders Innovations and monetize customers. The Appboy platform the Customer Service Institute, and we continue website data, ensuring maximum return on Inc. powers the most successful brands in the new to maintain one of the highest customer retention online advertising spend. With a 97% customer “We build custom e-commerce sites better mobile economy, such as PicsArt, iHeartMedia, rates in the industry. Adestra is trusted by top rate, AdRoll provides unmatched transparency than any other company.” Anders Innovations EPIX, Urban Outfitters and many more. For companies like UBM, Franklin Covey, Incisive and reach across the largest inventory sources, Inc. is an international Tech solution more information, visit www.appboy.com. Media and The London Symphony Orchestra, including Google AdX, Facebook Exchange and company with more than 2500 successful among others. Established in 2005, Adestra is Twitter tailored audiences. e-commerce customer projects. “Our mission based in Oxford, United Kingdom with offices in is to understand and digitize our customers’ London, Dallas and Sydney.
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Aramex your content and visitors, matching this with Clicktale Coremedia demand and intent data. The WRE then adapts Aramex is a provider of ClickTale®, the enterprise CoreMedia is a and personalizes your website, mobile site and comprehensive logistics and transportation leader in Digital Customer Experience, leading digital mobile apps to optimize for relevance and your solutions. Established in 1982 as an express enables businesses to maximize revenues by experience (DX) company that powers the business goals while using machine learning operator, the company rapidly transformed optimizing the way people experience the online strategy of organizations, providing to continuously improve. BloomReach’s tools itself into a global brand recognized for its Web and Mobile. ClickTale’s comprehensive them with a digital stage to tell their stories make insights accessible and actionable, customized services and innovative multi- solution features the industry’s most innovative and engage their audiences. For more than 19 improving merchandising and performance product offering. The range of services offered heatmap technology, playback of individual- years we have partnered with our customers across marketing worldwide. Learn more: www. by the company includes international and user browsing sessions and Customer to connect them with their audiences bloomreach.com domestic express delivery, freight forwarding, Experience Consultants dedicated to your wherever they are by seamlessly integrating integrated logistics solutions, information and success. A subscription-based SaaS solution, digital, e-Commerce and social media assets, document management solutions, consumer Blue Triangle ClickTale effortlessly integrates with web accelerating time to market, and increasing the retail services and e-commerce solutions. In Technologies analytics, testing tools and any infrastructure to productivity of business users. Our solutions reveal how users really interact with your site. also help transform e-Commerce stores by January 1997, Aramex became the first Arab- Blue Triangle Technologies are leaders in lost ClickTale creates revenue-winning customer infusing visually compelling and immersive based international company to trade its shares revenue analysis and remediation for mobile experiences for over 100,000 businesses content into the online customer experience, on the NASDAQ stock exchange. After five and eCommerce merchants. eRevenueView, worldwide, including a large number of Fortune resulting in increased engagement, sales, and years of successful trading, Aramex returned the company’s flagship product, pinpoints 500 companies. We are committed to making loyalty. to private ownership in February 2002 and causes of online shopper abandonment, the digital world more enjoyable for people and continued to expand and excel as a privately measures the associated lost revenue that more lucrative for businesses. For more info: owned company, establishing global alliances comes with that abandonment, and provides www.clicktale.com. Custora and gaining stronger brand recognition. In effective recommended prescriptive Custora is a predictive June 2005 Aramex went public on the Dubai remediation to restore full revenue earning marketing platform for e-commerce teams. We Financial Market (DFM). Today, the Aramex potential. The company’s clients are some of the Coherent Path help retailers acquire valuable customers and network encompasses more than 354 offices top online retailers in the world and its partners Coherent Path’s improve customer retention. Our software and employs over 13,900 people offering include leading technology companies. comprehensive logistics and transportation personalization platform helps retailers analyzes data to predict how customers will solutions to both retail and wholesale increase loyalty, drive in-store purchases, behave in future -- the things they’re likely to customers worldwide. Bounce Exchange and optimize customer engagement around buy, how much they’ll spend, even how often strategic business objectives. In contrast to they’ll shop. These customer-specific insights Founded in 2012 by Cole 1st generation recommendation tools that enable brands to advertise and communicate Sharp and Ryan Urban, Bloomreach focus only on the next step, Coherent Path in more effective and meaningful ways. We Bounce Exchange provides builds maps of product and transactional work with a variety of online and omnichannel The BloomReach a machine learning platform that automates environments and identifies unique customer retailers including LOFT, Guess, Reebok, Crocs, Personalized Discovery Platform understands conversion rate optimization and user journeys through these spaces. With this BaubleBar, Bonobos, Nasty Gal, and Etsy. and matches your content to what people acquisition. The technology is employed by foundation, retailers can deliver personalized are seeking, across marketing channels and digital marketers to build complete profiles multi-step offers and optimize promotional devices. BloomReach makes your content of their site visitors and then, based on these efforts around products that increase more discoverable with applications for organic profiles, direct marketing efforts towards the customer lifetime value. On average, Coherent search, site search and digital marketing most valuable action possible. Headquartered Path clients realized a 20%-40% lift in key and merchandising. BloomReach Organic in the New York Times Building, Bounce Demandware Search want. BloomReach Compass surfaces engagement metrics as well as revenue. Exchange has hundreds of clients in the Demandware Commerce is the only digital recommendations and provide tools to take e-commerce, B2B and publishing industries, commerce platform that delivers the speed, precise actions that drive engagement and including: Ann Taylor, Sephora, RocketInternet, agility, innovation and superior economics revenue. BloomReach’s Web Relevance CNBC, Hearst, and USA Today. required to master the new retail reality of Engine (WRE) algorithmically understands
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 47 About Our Sponsors & Exhibitors constant and unpredictable change. With DynamicAction Edgecase was founded in 2012 and is based technology, powers companies generating over intuitive applications for both business and DynamicAction gives in Austin, Texas. The team is comprised of $1.9 trillion in revenue in over 150 countries. technical users, retailers are empowered to The world’s leading brands (Microsoft, Capital meaning to retail data. Inspired by a group passionate and innovative thinkers who know quickly execute omni-channel merchandising One, United Airlines, T-Mobile and Walmart) of retail executives and big data experts that company success is created through the and marketing; manage operations globally; and achieve marketing agility by implementing with a shared vision, DynamicAction is a powerful combination of unique technology, develop unique capabilities that differentiate Ensighten’s single line of code. Ensighten is system that offers one source of truth that expertise and deep client relationships. The their brand. Seamless upgrades deliver Edgecase team is committed to creating headquartered in the heart of Silicon Valley in instantly connects data from every part of San Jose, with offices in San Diego, London and a continuous flow of innovation without memorable shopping experiences and the organization – merchandising, customers, Sydney. To learn more visit HYPERLINK “http:// disrupting business, ensuring that platform propelling what’s next in retail. marketing, operations, returns and finance – www.ensighten.com” www.ensighten.com, and functionality is always current. Based on a across all channels. It is a prescriptive analytics join the conversation on LinkedIn linkedin.com/ scalable cloud infrastructure that delivers solution that determines what’s impacting profit company/ensighten and Twitter @ensighten. optimal performance, security and uptime, Emarsys and revenue, and then prescribes the actions to Demandware Commerce removes the barriers most positively impact the business. Emarsys provides the industry’s and complexities of traditional licensed first B2C Marketing Cloud Evergage software, and allows retailers to focus on the DynamicAction is touted by the world’s top purpose built for the unique Evergage’s cloud-based strategic business initiatives that drive growth. retailers as a “business revolution” and “like challenges facing brands and ecommerce platform empowers e-commerce companies walking into a dark room with a very bright companies today. The B2C marketing to convert more shoppers into buyers and torch.” Research firm Frost & Sullivan declares Cloud integrates customer intelligence, increase average order values with real-time Distill Networks it’s “first-of-its-kind technology” and “critical personalization, predictive recommendations web personalization based on deep behavioral Distil Networks, the global for retail success.” It enables retailers across and multichannel marketing automation at analytics...without the need for developers. leader in bot detection and mitigation, offers the globe, including Neiman Marcus, Brooks scale, across all devices and social channels Evergage tracks each visitor’s shopping behavior the most automated and accurate way to Brothers, Sur la Table, Tesco, T.M. Lewin, Nine into a single cloud platform. Customers include on your site, and empowers you to respond in real time with relevant offers or messages, identify and police malicious website traffic, West and Cole Haan, to make more accurate Lacoste, Volvo, eBay, Toys R Us and Canon. automatically promoted products or brands, blocking 99.9% of bad bots without impacting decisions and to get to fast, profitable action on With more than 500 employees in 17 global and timely incentives. You can also A/B test legitimate users. Distil protects against web more than $15 billion of consumer transactions office locations, Emarsys serves more than each year. your content for different audiences to optimize scraping, competitive data mining, account 1,500 clients in 140 countries. Every month, conversion rates. And with the innovative hijacking, form spam and click fraud while Emarsys segments and analyzes more than Evergage Tribes™ solution, you can differentiate slashing the high tax that bots place on your Edgecase one billion customer profiles and creates over the shopping experience by empowering your internal teams and web infrastructure. 250,000 personalized campaigns, helping visitors to browse products and reviews based Edgecase is the leading customers increase revenue and ROI. on the behavior of like-minded shoppers, guiding provider of curated product data that fuels them to purchase decisions faster. Evergage Domo retail and helps shoppers find what they are works with 150 organizations including Rue La As a retailer, you need the right actually looking for. By identifying and creating Ensighten La, Cartera Commerce, Wayfair, and Gardener’s Supply Company. information at the right time. enriched product attributes that align with how Ensighten, the global leader Unfortunately, that information lives in an ever- consumers think and communicate, Edgecase in omnichannel data and tag management, increasing mess of disconnected spreadsheets, empowers retailers to speak the language of is changing the face of digital marketing by Experian Marketing systems, databases and applications. Domo their shoppers. Edgecase’s Adaptive Navigation transforming the way enterprises collect, Services solves that problem by bringing your business tools leverage this expanded product own and act on their customer data across Experian Marketing and its data together in one intuitive platform. vocabulary to power discovery experiences all marketing channels and devices. The Services is a leader in data-driven marketing With Domo, it’s easy to see all the information that connect shoppers with the products Ensighten Agile Marketing Platform (AMP) and cloud-based marketing technology. enables enterprises to achieve true one-to- you care about in one place, to make better- they’ll love, resulting in higher engagement, Experian® is the only company in the world one personalization, accelerate the execution informed decisions, faster. conversion, and cross-channel revenue. to offer a comprehensive Marketing Suite that Forward-thinking retailers using Edgecase and optimization of their marketing initiatives unites customer insights, analytics, data quality and deliver superior user experiences. The include Crate & Barrel, LD Products, Pier 1 and and cross-channel marketing technology into Ensighten AMP, with its unique hybridtagging Urban Decay. a single platform. Backed by the industry’s
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 48 About Our Sponsors & Exhibitors highest-rated client services team and the a customer experience that’s not only relevant be converted in to stars in Ad campaigns. Invodo world’s largest consumer database, we provide and timely, but also seamless and on-brand. The Feefo service gives consumers making At Invodo, we believe in showing, more than 10,000 brands in more than 30 Results: sharply increased conversion rates purchasing decisions real feedback from countries with unique competitive advantages not telling. We think consumers agree. So we and AOV, plus a healthy lift to new customer customers about merchants and their through marketing services and technology. help our clients create rich, interactive, visual acquisition. In-depth insights and analytics, Our extended legacy in data security, products, and merchants discover what experiences by combining the right blend of dedicated account managers, and in-house management and consumer privacy has earned genuine customers think about their service technology, creative content, and vision. The industry experts have enabled Fanplayr to the trust of organizations and consumers from and products. Feefo is independent, simple results are increased sales and measurable improve over 500 million online shopping around the world for more than three decades. to use and provides definitive results for the engagement through the whole customer experiences across the globe. For more information, please visit www. benefit of consumers and merchants; these journey. Learn how you can get visual at www. experian.com/marketingservices or follow us @ come together to make Feefo’s ratings and invodo.com. ExperianMkt. reviews the most trusted in the world. From Fastly major online retail websites to special interest Extole Founded in 2011, Fastly is merchants and to high street stores, Feefo Kount the only content delivery network that gives Extole helps retailers is the preferred partner for retailers seeking Merchants don’t win by businesses complete control over how they acquire their best new customers. Our referral customer insight in to service levels and product only stopping fraud. They win by approving marketing platform powers large-scale refer- serve content, unprecedented access to real- quality. Feefo has a huge presence within the the maximum number of orders…while safely a-friend programs that turn the love your time performance analytics, and the ability to retail sector with over 2000 retailers using and cost effectively mitigating fraud. Kount’s existing customers have for your brand and cache frequently changing content at the edge. the platform. These include, FeelUnique.com, Software as a Service platform helps online products into new customers. Our technology Our secure, global network allows enterprises Heels.com, GANT, Beautybay.com and Charles merchants approve more orders, uncover new lets marketers easily launch, scale, and optimize to increase revenue and improve customer Tyrwhitt. Feefo continues to innovate its revenue streams, simplify fraud detection and refer-a-friend to convert new customers experiences across their websites and mobile system, responding to the needs of merchants, dramatically improve bottom line profitability. while cementing brand loyalty and driving applications while maintaining fast, consistent, the expectations of consumers and, through Our proprietary technology has reviewed reactivations among the ones they already and reliable performance. Fastly is funded transactions for some of the world’s best- have. Clear analytics give visibility into what’s our close partnership with Google, the needs of by Amplify Partners, August Capital, Battery known brands. Most importantly, Kount’s working. Instant reward fulfillment keeps search engines. Our goal is to be the number one Ventures, Iconiq Capital, IDG Ventures, and turnkey solution is both easy to implement customers engaged, and expert services make choice for both consumers and merchants when and easy to use. With minimal time and no O’Reilly AlphaTech Ventures. With offices in it easy. Referral programs can apply to your it comes to giving and receiving feedback online. disruption, your business will accept more San Francisco, New York, London and Tokyo, brands, target specific customer segments, and For more information, visit www.feefo.com orders from more people in more places than promote individual products and categories. Fastly powers popular online destinations ever before. Deep advocate insights, flexible reward options, including Twitter, the Guardian, GOV.UK, Imgur, and a powerful API let marketers integrate Fast Company, GitHub, Wayfair, Pinterest, and Instart Logic referrals everywhere, including mobile, social, Shazam. Learn more at Fastly.com and follow us Instart Logic accelerates Linc web, and offline. at @fastly. cloud application delivery for the world’s most Linc helps the world’s best performance-obsessed organizations. Its brands to turn their order tracking and return experience into revenue unique software-defined application delivery Fanplayr Feefo opportunity. Linc’s data-driven shopper technology solves performance challenges Fanplayr is an innovative experience platform integrates with over Feefo, the global feedback inherent in wireless connections and makes eCommerce solutions company tackling the 300 shipping carriers globally to provide a engine, is an award-winning consumer content delivery networks (CDNs) obsolete. branded carrier agnostic shopper experience. most important and fundamental challenge in ratings and reviews platform. Offering a Using Instart Logic, organizations can provide It’s premier recommendation engine is the space - converting online window shoppers comprehensive solution that harnesses the ultra-fast, visually immersive experiences on any optimized to recoup revenue from return and into loyal customers. Fanplayr’s cloud-based, power of customer reviews using Feefo can device to maximize revenue, deliver superior inspire new sales from order status tracking data-driven Smart & Targeted Conversions experience. Linc is a certified partner with enhance your online visibility, grow sales customer experiences and gain competitive tool tracks online shoppers in real time, then leading commerce platforms like Demandware, conversions and provide valuable customer advantage. Learn more at http://instartlogic.com using a rich variety of segmentation attributes, Magento and Hybris and serves some of the insight. As a Google licensed Content Partner, or follow us on Twitter at @InstartLogic. targets cohorts of those visitors with messages most customer-centric brands like Carter’s, Feefo publishes its output to Google. Reviews Crocs, GoPro, Hugo Boss, L’Oeal, KiKo Milano or offers. Our sophisticated UX tools ensure are shown in search listings, and ratings can and more. Get to know us at www.letslinc.com
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Listrak Mobify Our mission is to enable convenient shopping and around the clock campaign management Listrak offers a single, integrated digital Mobify powers the mobile experiences: how, when and where customers services have enabled over 200 retail search marketing platform providing omnichannel shopping experiences of leading global retailers want. Our approach is to create turnkey advertisers around the world maximize return solutions for retailers. Our solutions will help including Ann Taylor, Crocs, Superdry, Eddie SaaS solutions that are equal parts intuitive, on their marketing investment. Visit us at www. you create personalized experiences across all Bauer and Tommy Bahama. Our platform enables beautiful & engaging. We pride ourselves in netelixir.com to learn more. customer touchpoints; and our comprehensive online retailers to use all their existing digital making the complicated seem amazingly simple. data hub provides 360° shopper insights Our powerful enterprise platform leverages that power sophisticated, customer-centric commerce tools across smartphones, tablets, the latest machine learning built on a SaaS Netmining campaigns that drive incremental revenue. apps and in-store technology in a way that is fast With Listrak as a partner, you get the collective to implement, easy to manage, and accelerates framework to enable rapid deployment and Netmining provides knowledge and experience of our retail business growth. Established in 2007, Mobify continuous optimization. It interfaces with intelligent audience targeting, powered by data strategists and eCommerce professionals who is a technology company with headquarters in e-commerce platforms and carriers around the and shaped by the best analytical minds in the are passionate about helping you succeed. Vancouver, Canada, an office in London, and a world to deliver flexible post-purchase options. business. Marketers today have access to more We understand the challenges retailers face, network of partners in Europe, North and South By leveraging Narvar technology, brands can consumer data than ever before. Netmining and we work hard to help you click with your quickly respond to customers without separate develops powerful strategies that unlock the customers. America, Asia and Australia. To learn more, visit mobify.com or call +1 (866) 502 5880. integrations with the ever-growing ecosystem maximum value in data, transforming it into of small package carriers, freight carriers, actionable audience intelligence. We believe Magnetic couriers, consolidators, 3PLs, and regional your marketing should be driven by human Magnetic is a Monetate logistics vendors. Narvar translates all this into insights using data as a tool, not the other technology company Monetate is the global a seamless experience tailored for each brand way around. This approach creates a deeper with a marketing platform for enterprises, leader in cloud-based testing, email optimization that drives customer engagement and loyalty. understanding of your brand. The result is your brands and agencies. Our ad, email and site most important audience, delivered. Netmining. solutions help marketers find, keep and bring and in-the-moment personalization software Know Your Audience. back customers. These solutions are powered that empowers marketers to create, deliver and Needle by our unique data including purchase intent measure personalized marketing campaigns In the fast-growing data from more than 450,000 partner across all touch points at scale Customers use NPD Group sites, shopping profiles of over 250 Million Monetate’s solutions to identify important category of advocacy, Needle is the pioneer. individuals, and behavioral insights across a customer segments, target them with dynamic Needle’s innovative technology connects a The NPD Group provides market billion active devices. For more information, company’s most engaged product experts and information and business solutions visit magnetic.com digital marketing campaigns, and measure the results of those campaigns in real time within a brand enthusiasts – advocates – to its customers that drive better decision-making single easy-to-use interface. Monetate is used at the very moment they’re looking for help. and better results. The world’s leading brands Media Math by the world’s leading brands to grow revenue Advocates are already one of the most powerful rely on us to help them get the right products in the right places for the right people. NPD’s MediaMath is the software company for faster by delivering better digital experiences influencers of customer decision-making and Checkout TrackingSM is the first service that marketers. Our tools enable marketers to for billions of dollars in revenue every year for buying behavior. Now Needle can help companies reach the audiences they want at the scale world-class companies like Patagonia, Best Buy, unleash the power of their own advocates provides detailed information on consumer they need. Since 2007, when we created the National Geographic, QVC, Celebrity Cruises to deliver a better, more profitable customer buying behavior at the market basket level, first programmatic platform for marketers, and hundreds of other market leaders. experience. Check out www.needle.com – or based on receipts for both online and brick- MediaMath’s global infrastructure, vast email us [email protected] – to learn more. and-mortar retail purchases from the same partner network and quantitative approach consumers over time -- providing category, have delivered transformative results – truly Narvar brand, and item-level purchase detail for NetElixir strength in numbers. MediaMath is partnering Narvar believes a good analyzing competitive market baskets and with the most forward-thinking marketers customer experience shouldn’t end once a It takes a certain identifying purchase patterns. NPD offers and agencies to accelerate these changes. We purchase is made. Customers demand convenient precision and expertise to thrive in the hyper- expertise in more than 20 practice areas, build on the leading edge of technology, hyper- competitive digital marketing arena that drives including fashion, footwear and technology. focused on scalable innovation, resulting in a shipping, tracking, and returns options. With Narvar, retailers are able to convert one-time success.From Paid Search Management to history of industry firsts. Our offering marries Search Engine Optimization to Web Analytics, software – purpose-built for marketers – with shoppers into lifelong brand advocates. since 2005, our fanatically analytical approach premium partners, data and training.
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ObservePoint Persado make the most informed marketing decisions. Owner IQ The accuracy of your data is paramount Persado’s digital marketing With a client list that’s a “Who’s Who” of retail OwnerIQ transforms the digital audiences of when it comes to making informed strategic platform uses math organizations, PM Digital has continued to leading retail and manufacturing brands into Path decisions,increasing workplace efficiency, and and science to automate the creation of grow their reputation as some of the industry’s to Purchase Media. Retailers use OwnerIQ to ensuring the privacy of yours and your customer’s marketing messages. The system uses most critical thinkers and leaders. For more generate revenue, power co-operative advertising data.ObservePoint’s DataAssurance™ technology semantic algorithms to map human emotions information, visit www.pmdigital.com. and drive channel sell-through. Manufacturers ensures that your data is accurately collected, and generate the most persuasive pitch for use OwnerIQ to activate their retail channels and utilized, and safeguarded. any given email, SMS, social message or drive sell through. Our retail and manufacturing PowerReviews other marketing communication. By parsing clients enable OwnerIQ to offer the largest PowerReviews is the marketing language into emotional, descriptive, Offerpop network of in-market shoppers to advertisers choice of more than and stylistic components, Persado linguistically of all types. OwnerIQ’s network of in-market 1,000 global brands and retailers to collect and Offerpop’s Visual UGC engineers the optimal wording, replacing the shoppers combined with our unique technology display ratings and reviews on 5,000 websites. Marketing SaaS platform guesswork implicit in human copywriting. empowers brands to that optimizes campaigns based consumer An essential resource for consumers as they encourage and leverage user generated content brand and product interaction delivers the most search and shop online and in-store, ratings at every stage of the buyer journey, improving effective programmatic solution for shopper Pitney Bowes and reviews drive relevant traffic, increase marketing performance. Leading brands and marketing and driving new customers. Pitney Bowes is a global sales, and create actionable insights to improve agencies use Offerpop’s Visual UGC platform technology company offering innovative products and services. PowerReviews’ mobile- friendly rating and review and Q&A software to create campaigns and promotions from a PCA Predict products and solutions that enable commerce. library of templates to inspire the creation of Our end-to-end global ecommerce solutions is fast to implement and simple to customize, The checkout is quality UGC, manage and leverage UGC across help businesses successfully develop and making it easy for brands and retailers to the final step between shoppers and paying marketing channels, and build consumer profiles manage their cross-border ecommerce generate more authentic content that is seen customers, optimizing your online forms and to improve segmentation and targeting. The platforms in over 220+ countries and by more consumers. The PowerReviews Open removing unnecessary friction for users, can company is headquartered in New York City, territories by providing marketing services, Syndication Network is the largest in the be the difference between complaints and with offices in London. website localization, compliance management, industry, reaching 2,500 retailers and more repeat orders. Our checkout optimization tool, payment solutions, fully landed costs, and than 700 million in-market shoppers every Checkout+, removes friction on web forms customer care services. month, giving retailers and brands the power OpinionLab allowing you to verify customer email addresses, to reach shoppers wherever they are. For more OpinionLab is a high- cell phone numbers AND delivery addresses information, visit www.powerreviews.com. growth SaaS provider of continuous Voice of in real-time. Going way beyond checking the PM Digital format of the text entered into form fields, Customer listening solutions that drive smarter, PM Digital, a digital PriceManager real-time business action to deliver a high Checkout+ can detect if an email has a valid business of Paradysz, Inc., PriceManager quality and consistent customer experience. mailbox, if cell phone numbers actually exist and is a full-service, integrated digital marketing provides a dynamic service that monitors The world’s largest brands, including: 4 of verify international addresses using predictive agency specializing in Paid Media, Content online pricing and gathers competitive the top 5 U.S. retailers; 8 of the 10 largest type-ahead technology, making it quicker and Marketing, Social Media, Shopping Feed intelligence. Our actionable data allows our American banks; the 5 largest U.S. insurance easier for customers to complete contact forms. Management, Email Marketing, Direct Mail, Checkout+ assures customers that the details clients to formulate and maintain effective companies; and 3 of the top 4 U.S. airlines use Performance Management, and Creative. pricing to matching products, which combines entered are correct, improving user experience OpinionLab to optimize customer experience Our core capabilities are based in a data- our high-tech automated matching system and reducing cart abandonment rates. Visit our and drive engagement across channels. driven approach to understanding, targeting, with our Quality Assurance Teams, guarantees OpinionLab continuously introduces new booth to see a demo of what Checkout+ could acquiring, cultivating and optimizing customer accurate matches as the cornerstone for a innovation to serve marketing and customer look like in your online checkout. value for its clients. Through comprehensive robust reporting tool. PriceManager’s user- experience leaders, and is accelerating all experience in multiple media channels, we friendly interface and dynamic reporting aspects of its business to best serve the needs leverage proprietary research tools and an presents all the data you need to make precise of its global customer base. obsessive focus on performance to help clients pricing decisions. Email alerts and customized
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 51 About Our Sponsors & Exhibitors datafeeds allow you to further automate price customer. From website optimization to in- RetailMeNot, Inc. over $10 billion in sales for its clients, which changes. We also provide you with valuable store merchandizing, we put the data in your RetailMeNot, Inc. include Target, Costco, Marks & Spencer and insight into competitive assortments and hands to make informed decisions and bring Priceminister. Recently, the company opened brand crossover. Additionally, we work with your most creative strategies to life. Qubit is operates the world’s largest marketplace for digital offers. The company enables consumers its cloud-based platform through its service- manufacturers to monitor and enforce MAP trusted to deliver real impact to the bottom line oriented architecture (SOA) to accelerate policies. Our clients range from Fortune 500 across the globe to find hundreds of thousands for the biggest brands in ecommerce including “Relevance in Store”--a strategic omnichannel companies to medium-sized businesses in TOPSHOP, Uniqlo, John Lewis, Hilton Hotels, of digital offers from their favorite retailers initiative that enables clients to seamlessly 46 countries, including both retailers and Jimmy Choo, bebe, and Staples. To date, we and brands. During the 12 months ended merge disparate data sources and build manufacturers. PriceManager will deliver the have received over $36 million in funding September 30, 2014, RetailMeNot, Inc. solutions your business needs to establish and from Accel Partners, Balderton Capital, and experienced more than 655 million visits to applications that adapt to where, when and how maintain your competitive edge. Salesforce Ventures. Qubit. Deliver your big its websites. In 2013, RetailMeNot estimates consumers shop today. Headquartered in San ideas. www.qubit.com $3.5 billion in its paid retailer sales were Francisco, RichRelevance serves clients in 40 visit www.richrelevance.com. Quantcast attributable to consumer traffic from digital offers in its marketplace. The RetailMeNot, Inc. Quantcast is a technology Rakuten Marketing portfolio includes www.RetailMeNot.com, the company specialized in real-time advertising Rocketfuel Rakuten Marketing largest digital offer marketplace in the United and audience measurement. As the pioneer Rocket Fuel delivers a is the global leader in States; www.RetailMeNot.ca in Canada; www. of direct audience measurement in 2006, leading programmatic media-buying platform omnichannel marketing, delivering its vision VoucherCodes.co.uk, the largest digital offer Quantcast has the most in-depth understanding at Big Data scale ROI in digital media across of driving the omni experience - marketing marketplace in the United Kingdom; www.Deals. of digital audiences across the Web, allowing web, mobile, video, and social channels. Rocket designed for a streamlined consumer com in Germany;www.Actiepagina.nl, a leading marketers and publishers to make the smartest Fuel powers digital advertising and marketing choices as they buy and sell the most effective experience. Offering an integrated strategy digital offer site in the Netherlands; Bons-de- programs globally for customers in North targeted advertising on the market. More that combines consumer centric insights with Reduction.com andwww.ma-reduc.com, leading America, Europe, and APAC. Customers than 1,000 brands rely on Quantcast for real- e-commerce expertise, Rakuten Marketing digital offer sites in France; www.Poulpeo.com, a trust Rocket Fuel’s Advertising That Learns® time advertising. As the leader in Big Data aims to inspire better marketing. Rakuten leading digital offer site with cash back in France; platform to achieve brand and direct- for the digital advertising industry, Quantcast Marketing’s omnichannel services include and www.Deals2Buy. com, a leading digital worldwide and trades on the NASDAQ Global directly measures more than 100 million Web Rakuten Affiliate Network (formerly LinkShare), offer site in North America. RetailMeNot, Inc. Select Market under the ticker symbol “FUEL.” destinations, incorporates over 2 trillion new Rakuten Display (formerly MediaForge), is listed on the NASDAQ stock exchange under For more information, please visit http://www. data records every month and continuously Rakuten Attribution (formerly DC Storm), and the ticker symbol “SALE.” Investors interested processes as much as 30 petabytes of data rocketfuel.com or call 1-888-717-8873. Rakuten Search. in learning more about the company can visit: every day. Quantcast is headquartered in San http://investor.retailmenot.com/. Francisco and is backed by Founders Fund, Polaris Venture Partners and Cisco Systems. For Reflektion Rubicon Project more information, visit www.quantcast.com. Reflektion provides retailers Founded in 2007, Rubicon and brands with a platform Project’s mission is to keep the Internet free Quibit that creates a highly intuitive and open and fuel its growth by making it easy and safe to buy and sell advertising. Rubicon Qubit offers a blank canvas and personalized shopping experience for RichRlevence Project pioneered advertising automation for businesses to deliver their their customers. By capturing and analyzing RichRelevance is the global leader in technology to enable the world’s leading big ideas. Whether it’s acting on data science every unique visitor’s behavioral touchpoint omnichannel personalization. Ranked #1 for brands, content creators and application or creating highly targeted personalizations, and applying machine learning algorithms, we personalization in both the US and EMEA, developers to trade and protect trillions we fuel innovation and ensure marketers are able to deliver “true” personalization that RichRelevance is used by more than 175 of advertising requests each month and are never held back by digital roadblocks. increases customer engagement, customer multinational companies to create a data-centric, to improve the advertising experiences of Our digital experience hub integrates conversion rates, AOV O’Neill, and Metal single view of the shopper, delivering the most consumers. Rubicon Project is a publicly traded analytics, segmentation, A/B testing, and web Mulisha have achieved a sustainable revenue relevant experiences across web, mobile and personalization with the Visitor Cloud, a real- company (NYSE: RUBI) headquartered in Los lift of between 13% - 46%. in store. RichRelevance drives more than one time data supply chain connecting all your Angeles, California billion decisions every day, and has generated brand touchpoints through a single view of the
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Sailthru robust, through SMTP or our effective way enabling you to test every aspect of your site, experience on mobile and desktop devices for a business to connect with its customers. target anyone, run more tests in less time, in real time and at scale. With more than 3 Sailthru is a customer retention platform that For this reason, we are dedicated to enhancing and deliver measurable wins for the entire billion user experiences monitored, measured, helps modern marketers at leading retail and customer engagement by ensuring that email organization. With SiteSpect’s patented, tag- tested and optimized every week, SOASTA media companies build deeper, longer-lasting reaches the inbox and allowing businesses to free solution, you can test content, features, is the digital performance expert trusted by relationships with their customers. Sailthru do more with email by leveraging our industry- and functionality across websites, mobile industry-leading brands, including 41 of the personalizes individual customer experiences leading email platform. sites, and apps, enabling you to find new top 100 internet retailers such as Target, across digital communication channels – in optimization opportunities where other tools Nordstrom, Staples, Sears, Walmart, Etsy, Nike, email, on a brand’s website and in their mobile can’t. SiteSpect’s offerings include A/B testing, Best Buy, Adobe, Intuit, Microsoft, DirectTV, applications. Sailthru-powered 1:1 relationships Signal multivariate testing, behavioral targeting and Netflix, and BBC. SOASTA is privately held with consumers drive higher revenue and Signal is a global leader personalization, mobile optimization, and and headquartered in Mountain View, CA. For reduce churn for more the world’s most in real-time people-based marketing. With site speed solutions. SiteSpect’s patented more information about SOASTA, visit http:// innovative publishers, including The Economist, one platform, Signal’s integrated technology technology and professional services are www.soasta.com Business Insider, and Mashable, and the world’s combines data collection, persistent used by companies such as Wal-Mart, Target, most digitally sophisticated retailers, including identification, data onboarding and media Urban Outfitters, Overstock.com, Bed Bath JustFab, Alex and Ani and Everlane. activation for real-time cross-channel and Beyond, Intuit, SurveyMonkey, Trulia, and SparkPost engagement. By leveraging Signal’s platform, leading financial services companies. Sign up SparkPost is the cloud SapientNitroSM brands and publishers gain immediate for a demo to see SiteSpect in action today at solution from Message Systems, the world’s knowledge of buyers, access to high quality http://www.sitespect.com/learnmore or call number one email infrastructure provider, SapientNitroSM, part audiences and a simplified activation process 617-859-1900. whose customers—including Facebook, of Sapient® (NASDAQ: storytelling for an to engage consumers within minutes of LinkedIn, Twitter, Groupon, Salesforce, always-on world. We’re changing the way our recognition. Today, Signal’s technology runs Marketo, Pinterest, Zillow and Comcast—send clients engage today’s connected consumers on more than 45,000 digital properties in 158 SLI Systems over 3 trillion messages a year, over 25% of by uniquely creating integrated, immersive countries. The platform facilitates billions of SLI Systems enables the world’s legitimate email. Our software stories across brand communications, digital data requests monthly, supporting top brands e-commerce retailers to increase sales by outperforms every other cloud or on-premises engagement, and omni-channel commerce. We around the world that generate more than $1.5 connecting shoppers with the products alternative, and these companies choose us call it Storyscaping, where art and imagination trillion in commerce, including Allstate, Audi, they’re most likely to buy. With proven search to provide the deliverability, speed and insight meet the power and scale of systems thinking. Crate & Barrel, DeVry University, GAP, JetBlue technology that learns from the behavior of real they need to drive customer engagement SapientNitro’s unique combination of creative, Airways, Macy’s, 1-800-Flowers.com, Starcom site visitors, SLI delivers site search, navigation, for their business. Follow us on Twitter @ brand and technology expertise results in one MediaVest Group, Starwood Hotels and Resorts, merchandising, mobile, recommendations and SparkPost or go to sparkpost.com. global team collaborating across disciplines, and many more. Signal has been recognized SEO solutions that arm retailers with the tools perspectives and continents to create game- with numerous awards and honors, including they need for rapid growth. SLI Systems is the changing success for our Global 1000 clients, being named the third-fastest growing software most chosen SaaS-based site search provider Steelhouse such as Chrysler, Citi, The Coca-Cola Company, company in the country, and the 51st-fastest to U.S. Internet Retailer Top 1,000 retailers SteelHouse is Lufthansa, Target, and Vodafone, in 31 cities growing company overall, on the 2015 Inc. 5000 and operates on five continents. To learn more, the most powerful end to end solution that www.sapientnitro.com. list. Visit www.signal.co to learn more. visit sli-systems.com or email discovery@sli- enables marketers to get the most out of systems.com. their performance marketing budgets. With SendGrid industry leading audience segmentation SiteSpect and creative development tools, Steelhouse On average 20% of legitimate SiteSpect is the only SOASTA gives advertisers the ability to find, and reach email never reaches the digital optimization platform that enables SOASTA is the leader the right customer with the right message inbox. SendGrid is a cloud-based email service the world’s leading online businesses to in performance testing, monitoring, and at the right time. Coupled with its targeting that delivers email on behalf of companies to optimize the entire user experience, increase analytics. The SOASTA platform enables capabilities and reach only Steelhouse enables increase deliverability and improve customer conversions, and drive more revenue. SiteSpect digital business owners to gain unprecedented advertisers to drive results at scale. All from communications. Integration is simple, yet offers advanced testing for serious analysts, and continuous insights into their real user one platform.
888-482-6012 or 646-200-7530 · [email protected] · www.etailwest.com · www.theeTailBlog.com · Follow Us:@eTailNews Page 53 About Our Sponsors & Exhibitors TVPAGE Selligent Trackif as 23% of their overall Twitter traffic. Our TVPage, the Video proprietary algorithms learn to choose the best Selligent is a global Recent research confirms omnichannel marketing platform that powers Commerce Network, enables Brands and reviews to share on search engines and social that consumers are more annoyed than ever Retailers to convert video viewers into customers. networks, enabling our brands to gain visibility customer relationships for Samsung, Walmart, with ads and unwanted email. With TrackIf’s We offer 4 core products: Embeddable Video and trust with a global audience. ING, and more than 700 other premium Customer-Controlled, Self-Personalized Shopping Players, Stand-Alone Video Stores, brands in retail, travel, automotive, publishing, Alerting technology retailers allow customers Video Feeds and Video Advertising. Add your and financial services. Featuring enterprise- to control marketing content sent to them and products and start driving sales by associating Yottaa strength performance, Selligent’s technology when. TrackIf customers report 40% higher them with the right videos. Use vendor Yottaa is the leading leads the industry in data management, opt-in rates versus traditional marketing videos, customer reviews, product videos, and cloud platform for optimizing web and mobile campaign orchestration, and audience analytics. tactics. Some e-tailers capture up to $1M daily educational/lifestyle content to create and applications. Through Yottaa’s patented Selligent increases conversions and enhances in future purchase intent, with retargeting optimize a video shopping experience. Measure ContextIntelligence™ architecture, enterprises engagement for mid-market to enterprise B2C delivering 10% to 30% more return visitors and video conversion results with our extensive can manage, accelerate, and secure end user marketers with its ability to deliver integrated, revenue per customer. TrackIf embeds in an analytics dashboard. Visit www.tvpage.com to experiences on all devices in real-time with zero learn more. For a free demo, stop by our booth or customer-centric experiences across email, e-commerce site with a simple script, requiring code change. Top Internet 500 businesses have contact [email protected] display, mobile, and social. little to no integration. TrackIf captures future adopted Yottaa’s platform to realize billions in incremental revenue through dramatic Selligent serves more than 30 countries around purchase interest via opt-in and powers fully improvements across key performance and automated white label alerts on price drops, the world, including more than 75 agencies Unbxd business metrics. To learn more about how Yottaa and MSPs. Selligent has offices in Silicon Valley, new items and reviews added, back-in-stock, Unbxd helps eCommerce can maximize your users’ experience, please visit Boston, New York, London, Belgium, Paris, wish lists and favoriting, gift registries and companies improve customer engagement with www.yottaa.com or follow @yottaa on Twitter. Munich, Barcelona, and Australia. Learn more more. TrackIf’s customers include Target, their relevant Site Search and Personalized at www.selligent.com and connect with the World Market, the top home improvement and Recommendations platform. Unbxd’s intelligent team at Twitter, LinkedIn, and our blog. consumer electronics retailers, Neiman Marcus engine make it incredibly easy for eCommerce Your Amigo and others. This customer centric solution players to showcase targeted & relevant YourAmigo’s Big Data and beats the challenges of the increase in ad products to visitors and personalize the online Artificial Intelligence New Tealium blocking and email unsubscribe rates. shopping experience. Having been incorporated Revenue Engine, Spider LinkerTM, creates a Tealium is the leader in October 2011, Unbxd has quickly grown in to scalable, incremental sales channel by discovering in real-time unified marketing solutions, a leading search and personalization provider. new search phrases daily through which we helping brands seamlessly integrate their Turnto Unbxd’s optimized cloud infrastructure has acquire new customers very early in their buying siloed applications and data, and drive more TurnTo is the fastest-growing helped 150+ medium and large ecommerce cycle. Spider Linker’s unique Artificial Intelligence companies like Flag Lady Gifts, Redmart, profitable interactions across all digital provider of customer-generated content (CGC) capability analyzes large websites’ content and, Pepperfry etc., radically improve conversions touch points. Tealium’s open platform for tag solutions to top merchants and brands, with a using our Big Data platform and machine learning and increase sales volumes. Unbxd is backed by technology, finds millions of new ultra long tail management and data enrichment enables suite including Ratings & Reviews, Community IDG Ventures and Inventus Capital and closed search phrases, gaps in our clients business, every marketers to bring order to chaos and build Q&A, Checkout Chatter, and Visual Reviews. their series A round of funding last year. month. For example, Spider Linker’sTM Big Data Built on an innovative platform that tightly better customer experiences. Founded in Engine found over 17 million never-seen- before, 2008, Tealium was recently named to the Inc. integrates to stores’ customer profiles, TurnTo unbranded organic search phrases each year 500, which recognizes the fastest-growing delivers a more personalized user experience Yotpo for which our client was not getting any sales. private companies in America. The company’s that captures 2-4X more content, faster, with Yotpo is the world’s most trusted YourAmigo and our client created thousands award-winning solutions are used by hundreds less work, while ensuring authenticity. That’s reviews solution, serving over of new, unique, relevant pages for these new of global enterprises, including Cathay Pacific why eCommerce leaders like GNC, Saks, 100,000 retailers. At Yotpo, we phrases which delivered 44 million new clicks Airways, Domino’s Pizza, HanesBrands, Newegg, Sur La Table, and brands like Cole believe that reviews are more in one year. These ultra-long tail unbranded Kimberly-Clark Corp., Lamps Plus, Lincoln Haan and Clarins rely on TurnTo for their than just valuable user feedback: they are the phrases each generated a few clicks per year but, Financial Group, Party City, Univision and Vizio. customer-voice programs. most powerful data-driven marketing tool. aggregated, delivered $23.6 million in additional For more information, visit” www.tealium.com. Today, Yotpo is responsible for more than 15% revenue in one year at the client’s ROAS. Try our of our clients’ overall Facebook traffic, as well pay-for-performance service now - contact us on 1800-816- 7054 - www.youramigo.com
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Official Media Partner Mobile Marketing WOMMA Chain Store Age Internet Retailer Association WOMMA is the official Chain Store Age is the INTERNET The Mobile Marketing non-profit trade one publication and online RETAILER is the world’s largest publisher in Association (MMA) is the world’s leading global association for the word of mouth and social website (including e-newsletters) that targets, the field of e-commerce. Through multiple non-profit trade association comprised of more media marketing industries. Focusing on ethics, influences and educates the retail c-suite from print, digital and web-based publications and than 800 member companies, from nearly education and advocacy, our members include a business intelligence perspective. We reach database services, we provide strategic and fifty countries around the world. The MMA’s some of the biggest brands, agencies and senior titles from every segment within retail: practical business information and original mission is to accelerate the transformation and service providers across the globe—Google, from big box to food service; from ecommerce competitive research on e-retailing to more innovation of marketing through mobile, driving Nestle, McDonalds, Edelman, PWC, Motorola— to brick and mortar. We also reach the than 200,000+ retail executives and direct business growth with closer and stronger just to name a few. following titles: CEO, CIO, CFO, CMO, COO; marketers every month. consumer engagement. including those key titles that report into the c-suite for decision-making. Supporting Publications Official Research Partner Web Marketing About Payments Association CMS Wire eMarketer About-Payments - Your The Web Marketing CMSWIRE is a popular web eMarketer is the Source for Ecommerce Association was founded in magazine published by Simpler authoritative research firm for marketers Payments. About- 1997 to help define the standard of excellence Media Group, Inc. Founded who need to stay ahead of digital and require Payments is the source that provides news and for online marketing. Our internationally in 2003 it publishes daily news, analysis, credible benchmarks for their decisions. insights on online payments and simplifies the known award programs, such as WebAward interviews and best practices focused on We deliver customers a comprehensive and selection process for ecommerce merchants to Competition for Website Development, Customer Experience Management, Digital definitive view into the state of the digital find the right payment provider and payment Internet Advertising Competition and the Marketing, Social Business and Enterprise marketplace, as well as vetted data and insights methods for their online business. About- MobileWebAwards, recognize the people and Information Management. to support their initiatives. Payments consists of a Newsroom, Knowledge organizations responsible for developing the Base and Marketplace (for comparison of credit most effective online marketing programs card processors) - bringing more transparency Direct Marketing Supporting Associations on the Internet today. Entrants benefit from in the online payments industry. News Location Based Marketing assessment of their marketing efforts by a Marketers need Association professional judging panel and the marketing opportunities presented by being recognized as insight that drives customer action and The Location Based Marketing an award-winning web developer. profitable revenue. Getting to that insight Association is a international takes the right mix of data, strategy, and group dedicated to fostering research, technology. Direct Marketing News education and collaborative innovation at the provides the comprehensive coverage of the intersection of people, places and media. Our hottest trends, success strategies, and core goal is to educate, share best practices, establish technologies that marketers need to get from guidelines for growth and to promote the raw data to profitable insight. DMN delivers services of member companies to brands and that timely information through a robust set of other content-related providers. Members of the digital offerings that include a website, email LBMA include retailers, agencies, advertisers, newsletters, eBooks, social media, virtual media buyers, software and services providers, events, and webcasts, as well as a monthly print and wireless companies. Simply put, we want to edition, Essential Guides series, and live events help those engaging location-based services be that collectively serve an opt-in audience as successful as possible. of more than 150,000 senior marketing executives per month.
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EMARKETING + the mobile channel for branding, customer Retail the retail companies in their quest for long- COMMERCE (EM+C) acquisiton and customer retention Merchandiser term success. Focusing on the importance of EMARKETING + -Target audience is advertisers, agencies, Retail Merchandiser is a 54 year old, award thinking innovatively in a new media climate, COMMERCE (EM+C) is the one-stop shop mobile service providers, publishers and wirless winning, bi-monthly retail publication which we provide optimal vehicles to share industry where you can find the information you need carriers reaches over 215,000 decision makers insights and announcements, such as digital newsletters, video and audio podcasts. More to reach more people and serve them better, Sign up for the daily newsletters: www. worldwide. Our readers are buyers, CEO’s, than 28,000 retail executives tap into the to market more effectively, and to increase mobilecommercedaily.com financial investors, visual merchandisers, revenue — all online. The eM+C staff is licensors, licensees, licensing agencies and weekly RTP newsletter, covering every type backed by an Editorial Advisory Board that consultants to almost every major chain. We of line of business, from C-level executives, to Mobile Marketer Mobile Marketer Marketing, Merchandising, Store Operations, represents the freshest thinkers in the arena of THE NEWS LEADER IN MOBILE MARKETING MEDIA AND COMMERCE also distribute at trade shows and food and wine , IT and Supply Chain. e-marketing and commerce, keeping us focused Mobile Marketer is festivals, as well as social media such as LinkedIn, and ahead of the curve. the most read publication on mobile marketing, Pinterest, Twitter, Instagram, Facebook and media and commerce. Their content is focused RM’s Blog: Merchandise Monday. RetailingToday on how marketers use the mobile channel for FierceRetail Retailing Today is branding, customer acquisition and customer RetailWire focused on the nation’s top tier retailers, their FierceRetail is a daily email news briefing retention. Their target audience is advertisers, trading partners and the wide range of service delivering the latest news & analysis for busy agencies, mobile service providers, publishers RETAILWIRE is the retail providers who support them. We help readers retail executives. Coverage areas include and wireless carriers. Sign up for the daily industry’s premier online discussion forum. understand the strategic implications of business strategy, consumer trends, financial newsletters www.mobilemarketer.com and RetailWire goes beyond conventional headline industry leaders’ constantly evolving strategies operations, e-commerce, store operations, and www.mobilecommercedaily.com news reporting. Each business morning, more delivered straight to your inbox. Follow us RetailWire editors pick news topics worthy in the areas of merchandising, marketing, on Twitter @FierceRetail. Sign up to receive our of commentary by its “BrainTrust” panel of operations, format development, multichannel free daily newsletter at www.fierceretail.com. Multichannel Merchant industry experts, and the general RetailWire integration, mobile and social commerce and the senior executives responsible for their Multichannel Merchant membership. The results are virtual round execution. is the indispensable tables of industry opinion and advice covering Innovative Retail resource covering marketing and operations key dynamics and issues affecting the retailing Technologies management for ecommerce and catalog industry. RetailWire membership is free to all Social Media Innovative Retail Technologies (formerly companies that sell merchandise direct-to- qualified retail industry professionals. Over Examiner Integrated Solutions for Retailers) - a free customer through multiple channels. We two-thirds of members are in top executive The world’s largest online social media monthly magazine helping retail executives provide targeted, compelling content both in- or senior management positions, representing magazine, Social Media Examiner® helps make informed decisions about technology print and online, including our magazine, buyers a broad cross section of retail channels and millions of businesses discover how to best and operations solutions for all of their sales guides, webinars, whitepapers, special reports the companies that supply them. RetailWire is use social media, blogs and podcasts to channels. The magazine provides insight on how and events. supported via sponsorships by leading retail connect with customers, drive traffic, generate retailers can achieve critical business objectives suppliers and service organizations. by integrating leading-edge solutions across the awareness and increase sales. Our mission is retail enterprise. The Response Group to help you navigate the constantly changing social media jungle. Our editorial team works The Response Group Retail TouchPoints with the world’s top social media pros to bring is the leading source of information for Retail TouchPoints Mobile you original and comprehensive articles, expert performance-based marketers. Response (RTP) is an online publishing network for Commerce Daily interviews, reviews of the latest industry Magazine, Response Expo and the DRMA retail executives, offering content focused on research and the news you need to know to The News leader in Mobile Marketing, Media are gateways to the top marketers, networks, optimizing the customer experience across all improve your social media marketing. and Commerce agencies and service providers ñ the leaders channels. RTP provides an array of editorial -The most read publication on mobile who implement, manage and facilitate the best opportunities and content designed to guide marketing, media and commerce direct-to-consumer campaigns. -Content focused on how marketers use
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Target Marketing The Paypers Target Marketing helps The Paypers (www. professionals navigate multichannel direct thepaypers.com) is the Netherlands-based marketing with innovative tactics, techniques leading independent source of news and and solutions. No matter what challenges you intelligence for professionals in the global face, our thought leaders can offer diverse payment community. Our products are aimed opinions about what tactics are successful and at merchants, payment services providers, the best practices to implement them in order to processors, financial institutions, start-ups, survive and thrive in this ever-evolving world. technology vendors and payment professionals and have a special focus on all major trends and Total Retail developments in payments-related industries including online and mobile payments, Total Retail is the go-to source for marketing, online/mobile banking, cards, cross-border e-commerce, operations and management e-commerce, e-invoicing and SEPA. We are also executives looking for the latest news and keen on keeping our readership informed with analysis on the omnichannel retail industry. A regard to online fraud prevention innovations quarterly print issue, daily e-newsletter (Total and the most significant trends in the digital Retail Report), daily-updated website, and identity space. virtual and in-person events offer brick-and- mortar retailers, e-tailers, catalogers, brand manufacturers and retail industry consultants the information they need to do their jobs more effectively.
The Ecommerce Club The Ecommerce Club is a member-led group dedicated to encouraging and supporting retailers in developing ecommerce expertise. Building collaboration through information sharing, market insight, networking and events, we’re bringing the industry together to develop best practice for an omnichannel future.
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INDIVIDUAL PRICING FOR RETAILERS All 4 Day Conference Passes Include Feb 22nd Workshops: Book By Book By Book By Standard • Online Media & Search Summit (Retailer Only) Nov 30, 2015 Dec 31, 2015 Jan 29, 2016 Price • Email Marketing & CRM Summit (Retailer Only) 4 Day Conference Pass SAVE $700 SAVE $500 SAVE $300 $2299 (Feb 22-25) $1599 $1799 $1999 • UX, Merchandising & Design Summit • Mobile Summit 3 Day Conference Pass SAVE $700 SAVE $500 SAVE $300 (Feb 23-25) $1299 $1499 $1699 $1999 Please Note:
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