Finding the right fit for your payments Omnichannel payments for Commerce Cloud

Adyen, the global payments technology company, has been Features a Salesforce Commerce Cloud partner since 2010, supporting Accept 250+ payment methods top retailers.

Full PCI compliance coverage As a Commerce Cloud LINK Technology Partner, Adyen is fully Credit Card Installments certified and integrated into the Commerce Cloud Commerce

Solution. With Adyen’s LINK cartridge, Commerce Cloud Credit Card 3D Secure merchants can easily integrate with the global Adyen platform, Order details linked to Adyen platform and turn on payments anywhere in the world. Our team of payments experts has years of experience supporting retailers Refund in the Adyen backoffice as they’ve expanded into new markets and optimized in existing ones. Adyen integration benefits Adyen works with these Salesforce Commerce Cloud retailers As the only payments company in both the United States and Europe to have an integration with Commerce Cloud's Digital Store Solution (DSS), we provide a true global omnichannel solution that is simple and easy to implement. We develop, maintain, and support our platform, which means that we provide you regular new features and a rapid response to questions, while cutting out the complication of third parties.

www.adyen.com “When expanding internationally, in order to maximize your customer reach in local markets and optimize their payment experience, you need to offer the preferred payment methods….Our overall authorization rate improved by 20% since we started with Adyen.”

Martijn van Egmond, ecommerce manager at O'Neill

Commerce Cloud users that work with Adyen can take advantage of: •• A/B test your pages to compare what’s working and what’s •• Adyen’s updated LINK cartridge developed in partnership with not on your payment pages. OSF, a premiere Commerce Cloud integration partner •• Offer your customers an optimized checkout experience, •• Fast implementation timescales, reducing cost and time to which has shown direct impact on conversions. market, while speeding up international expansion •• Access to all of Adyen’s capabilities with a full range of payments Integrations options that fits your business and user experience needs We support a full range of payments options through an integration that makes the most sense for you and your customers. Optimize your payments without borders Whether it’s Alipay in , SEPA direct debit in , API •• Full control of checkout process Boletos in Brazil or iDEAL in the , successful retailers integration •• Responsible for customer data accommodate their customers’ preferred payment methods. •• Commerce Cloud PCI compliancecoverage Understanding and offering only the most relevant payment methods at checkout can increase conversion rates by up to 35%. Directory •• Dynamic functionality enables combination Lookup Our global team of local payment experts can help you determine of API and HPP which payment methods are most suitable for your business so •• Ensure customers are presented with most relevant payment methods you can accept payments however people want to pay. •• Customized payment pages based on customer info Power the shopping experience of the future As more and more customers migrate toward paying with one click, mobile, ewallets and contactless, Adyen will ensure you can accept A single platform across online, mobile, and point of sale these methods, creating the most seamless checkout experience, Today’s shoppers expect to have a retail experience consistent which means higher conversion rates and increased revenue. across all channels – in-store, online and mobile. Our unified global platform means Commerce Cloud users work with a single Optimize payments with behind-the-scenes data analytics payments partner across all sales channels and geographic We are constantly analyzing data behind the scenes so you can regions. We enable Commerce Cloud users to work with a LINK provide your customers the best shopping experience. cartridge for ecommerce and an integration contained within the Within our web-based back office, you can: Commerce Cloud DSS solution for mobile point of sale (mPOS). •• Review conversion reports while monitoring and adjusting You can get data on every transaction with our consolidated settings to optimize conversions. reporting for a 360-degree view of your customers, so you can

www.adyen.com “Implementing Adyen with Salesforce Commerce Cloud is as easy as these things can get. Adyen’s investment in a robust LINK cartridge is definitely of value to a business like Crocs. Adyen’s technology is simple and its support of payment methods is vast.”

Harvey Bierman, VP of Global ecommerce Technology and Operations at Crocs, Inc.

identify trends and cross-channel behavior. Connecting the dots decide to route only high risk or high value transactions through between purchases in your stores and online means you can offer Dynamic 3D secure, which has proven to significantly increase personalized experiences, whether it’s making suggestions based authorization rates and revenues. on past purchases or rewarding loyalty with discounts. This can create an optimized shopping experience for them, and ultimately Reduce the pain of chargebacks result in more revenue for you. No matter how your shoppers Managing chargebacks, especially across multiple channels, can shop, they will be provided the best payment experience possible. be difficult without the ability to tie transactions to shoppers regardless of where they make purchases. Using the data that Manage your refunds effectively and efficiently comes across our platform, we automatically defend about 18% Refunds are a pain-point for any retailer – we recognize this. of all chargebacks based on more than 30 rules. For example, if That’s why we’ve taken steps to streamline and automate this a shopper buys online, gets a refund in-store, and then tries to process as much as possible. By a simple integration to your chargeback the transaction, our algorithms will instantly send back in-house systems or directly through our back office, you a defense. In those cases, we’re winning more than 90% of the time, can easily refund the total amount, a partial basket value, or making it easier for your fraud teams to focus on the transactions an additional amount to accommodate for shipping or as a that matter. goodwill gesture.

Minimize your risk, maximize your revenue Our vision for risk management is to stop the fraudulent transactions without blocking the legitimate ones. Through our extensive experience within the retail industry, we have a wealth of knowledge that enables our risk management team to define very specific checks for merchants within this industry. In addition, we’ve designed tools to further optimize these settings based on an analysis of your own transaction data history.

RevenueProtect enables advanced automated checks as well as detailed insight into transaction data for manual reviews. We provide sophisticated transaction routing mechanisms based on the results of the risk system – for example, you can

www.adyen.com About Adyen Adyen is a technology company that provides businesses with Headquartered in Amsterdam and San Francisco, with offices a single solution to accept payments anywhere in the world. across North America, South America, Europe, Asia and , The only provider of a modern end-to-end infrastructure Adyen serves more than 4,500 businesses, including 7 of the connecting merchants directly to Visa, MasterCard, and 250 10 largest U.S. Internet companies. Customers include Facebook, other payment methods globally, Adyen delivers frictionless Uber, Airbnb, Netflix, Spotify, Dropbox, Evernote, Booking.com, payments across online, mobile, and in-store. Yelp, Vodafone, Superdry, Mango, Crocs, ONeill, SoundCloud, KLM and JustFab.

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www.adyen.com