University of Richmond UR Scholarship Repository Robins Case Network Robins School of Business 6-2012 American Airlines: Bankrupt, Like Every Other Legacy Airline Jeffrey S. Harrison University of Richmond Siri Kalburgi Colleen Koch Reed Follow this and additional works at: http://scholarship.richmond.edu/robins-case-network Part of the Business Administration, Management, and Operations Commons, and the Marketing Commons Recommended Citation Harrison, Jeffrey S., Siri Kalburgi, and Colleen Koch Reed. American Airlines: Bankrupt, Like Every Other Legacy Airline. Case Study. University of Richmond: Robins School of Business, 2012. This Case Study is brought to you for free and open access by the Robins School of Business at UR Scholarship Repository. It has been accepted for inclusion in Robins Case Network by an authorized administrator of UR Scholarship Repository. For more information, please contact
[email protected]. American Airlines: Bankrupt, Like Every Other Legacy Airline June 2012 Written by Jeffrey S. Harrison, Siri Kalburgi and Colleen Koch Reed at the Robins School of Business, University of Richmond. Copyright © Jeffrey S. Harrison. This case was written for the purpose of classroom discussion. It is not to be duplicated or cited in any form without the copyright holder’s express permission. For permission to reproduce or cite this case, contact Jeff Harrison at
[email protected]. In your message, state your name, affiliation and the intended use of the case. Permission for classroom use will be granted free of charge. Other cases are available at: http://robins.richmond.edu/centers/case-network.html In November of 2011, a giant fell. AMR, the holding company of American Airlines, American Eagle Airlines and AmericanConnection, which collectively serve 250 cities in 40 countries and average over 3,400 flights a day, filed for voluntary bankruptcy under Chapter 11 in a New York Federal Court.1 The roots of this legacy airline run deep.