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Memorias Congreso Innovació 1RA. EDICIÓN - ISSN: 2619-581X Cuerpo directivo Comité Evaluador Emilio Eliecer Navia Zuñiga - Coordinador Grupo de Liliana Rada Juvinao Investigación, Innovación y Producción Académica, Esmerlis Camargo Torres SENA Dirección General. Tatiana Pérez García Víctor Hugo Armenta Herrera - Director SENA Daldo Araujo Vidal Regional Magdalena. Angélica Corwin Rondano Eduardo Junior Robles Panetta - Subdirector Centro Benny Castro Mendoza de Logística y Promoción Ecoturística del Magdalena. Fabián Campo Marmolejo Freddy de Jesús González Castillo - Eliana Henríquez Serrano Coordinador de formación Centro de Logística y Maria Lourdes Geizzelez Promoción Ecoturística del Magdalena. Javier Altamar De León Leonar Briceño Ariza Vladimir Baquero Márquez Comité Editorial Harold Estrada Forero PhD. Sugey Issa Fontalvo. Juan Guillermo Peláez Rodríguez MSc. Freddy de Jesús González Castillo Elsa Gualdrón MSc. María Susana Payares Angela Navas Maestre MSc. (c). Liliana Rada Juvinao Martha Cotes Candelario Esp. Alfonso Morales López Jesús García Guilliany Leonel Moscote Díaz Gustavo Sánchez López Comité Académico y Científico Comité Organizador PhD. Sugey Issa Fontalvo Sugey Issa Fontalvo PhD. Esmerlis Camargo Torres María Susana Payares PhD. Maria Lourdes Geizzelez Daldo Araujo Vidal PhD. Jesús García Guilliany Esmerlis Camargo Torres PhD. Gregoria Polo Rivas Tatiana Pérez García PhD. Alexander Ortiz Ocaña Fabián Fernando Campo Marmolejo MSc. María Susana Payares Angélica Carolina Corwin Rondano MSc. Daldo Araujo Vidal Harold Estrada Forero MSc. Tatiana Pérez García Juan Guillermo Peláez Rodríguez Grupo de Investigación Innovadores Logísticos y Ecoturísticos del Magdalena Centro de Logística y Promoción Ecoturística del Magdalena – SENA Regional Magdalena Grupo de Investigación TECNOVA Centro Industrial y de Energías Alternativas – SENA Regional Guajira Grupo de Investigación Innova y Emprende Centro Agroempresarial y Acuícola – SENA Regional Guajira Grupo de Investigación SEA FLOWER Centro de Formación Turística Gente de Mar y Servicios – SENA Regional San Andrés Islas Noviembre, 2017 2 TABLA DE CONTENIDO INNOVACIÓN Y DESARROLLO TECNOLÓGICO EN EL SECTOR TURÍSTICO RUTA DE INTERPRETACIÓN DEL PAISAJE CULTURAL CAFETERO .....................................................................................7 Carolina Saldarriaga Ramírez Sebastián Ramírez Arias EVOLUCIÓN DEL TURISMO, COMO APUESTA POTENCIAL PARA EL CENTRO DEL HUILA. ..................................... 19 Adriana Marcela Manrique Cortés Jesús Andrés Silva Plazas ESTRATEGIAS DE MERCADEO SOCIAL E INNOVACIÓN SOCIAL EN SERVICIOS TURÍSTICOS PARA LAS POBLACIONES PALAFÍTICAS DE LA CIÉNAGA GRANDE DE SANTA MARTA. ..................................................... 35 Gregoria Polo de Lobatón José Luis Rosenstiehl Martínez Daulis Lobatón Polo RELACIÓN ENTRE LAS CIUDADES INTELIGENTES GLOBALES Y SUS SISTEMAS REGIONALES DE INNOVACIÓN COMPARACIÓN CON 3 CIUDADES COLOMBIANAS.............................................................................. 45 Juan Felipe Herrera Vargas Sindy Lorena Nieto Jara CARACTERIZACIÓN DE LOS ATRACTIVOS ECOTURÍSTICOS DE SAN JUAN DEL CESAR LA GUAJIRA .................. 56 Mónica Liseth García Dávila Ana Milena Alfaro Fonseca José Pinto Andrade MARKETING DE CIUDAD COMO HERRAMIENTA ESTRATÉGICA PARA LA GESTIÓN DE ATRIBUTOS EN EL SECTOR TURÍSTICO DEL DISTRITO DE SANTA MARTA ................................................................. 65 Rafael Alfonso Yepes Conde CARACTERIZACION DE ESTABLECIMIENTOS DE ALOJAMIENTO EN LA CIUDAD DE TUNJA ................................ 75 Rocío Del Pilar Sierra Jiménez Sandra Marisol Ovalle Salazar PLANIFICACIÓN DE ESTRATEGIAS ECOTURÍSTICAS COMO FUENTE DE DESARROLLO SOSTENIBLE EN EL CORREGIMIENTO DE CAMARONES. ................................................................................................. 88 Carmen Milagro Romero Zúñiga Eduard Jose Ramírez Freyle Eucadys Cujia Guerra EMPRENDIMIENTO Y TECNOLOGÍAS EMERGENTES PUBLICIDAD HOLOGRÁFICA, TECNOLOGÍA INNOVADORA DE BAJA INVERSIÓN PARA LAS MIPYMES .........100 Camilo Andrés Andrade Ojeda SENSIBILIZACIÓN AMBIENTAL, RECUPERACIÓN DE ESPACIOS RECREATIVOS, POR APRENDICES VEREDA AGUAS FRÍAS, PARQUE TAYRONA, SANTA MARTA........................................................................................110 Lourdes Ospino Núñez CULTURA EMPRENDEDORA COMO ESTRATEGIA DE DESARROLLO LOCAL EN EL DEPARTAMENTO DEL MAGDALENA ...................................................................................................................................116 Jesús García Guiliany Esmerlis Camargo Torres Marieth Orcasita Peñaloza APLICACIÓN MOVIL SANTANDEREANDO ........................................................................................................................129 Carlos Abreo Martínez 3 POLÍTICAS ESTRATÉGICAS Y TÁCTICAS PARA MEJORAR LA COMPETITIVIDAD EN LAS EMPRESAS ANÁLISIS DE LA GASTRONOMÍA COMO FACTOR POTENCIAL DE TURISMO EN EL DISTRITO TURÍSTICO Y CULTURAL DE RIOHACHA ............................................................................................................................135 Ana Milena Alfaro Fonseca EL TRATAMIENTO DE QUEJAS EN LOS HOTELES TIPO BOUTIQUE DE LA CIUDAD DE SANTA MARTA .............146 Fabián Fernando Campo Marmolejo ESTRUCTURA DE COSTOS EN LA FABRICACION DE LAS ARTESANIAS WAYUU EN EL DEPARTAMENTO DE LA GUAJIRA .......................................................................................................................................153 Esmerlis Camargo Torres Wilmer Guerra Arpushaina Liandra Estrada Meneses Olga Guerra Armenta POLÍTICAS PÚBLICAS Y EDUCACIÓN PARA EL DESARROLLO REGIONAL URGENCIA / EMERGENCIA / PERTINENCIA DE UN PROGRAMA PARA LA FORMACIÓN DE INNOVADORES CREATIVOS ..................................................................................................................................................161 Alexander Ortiz Ocaña “LA COMPRENSIÓN LECTORA, CLAVE DEL ÉXITO ACADÉMICO” ...............................................................................173 Claudia Yamile Rayo Benavides RESEÑA HISTÓRICA DEL FÚTBOL EN EL MAGDALENA Y SU PROBLEMÁTICA ........................................................181 Leonilde Torres Montaña Zuleidy María Ruíz Torres Edwin José Avendaño Avendaño WEB 3.0, APLICADO A LA DOCENCIA ................................................................................................................................193 Leonar Briceño Ariza RESPONSABILIDAD SOCIAL AMBIENTAL ESTIMACIÓN DE HUELLA HIDRICA EN EL PROCESO DE MAMPOSTERÍA DE UNA OBRA DEL VALLE DE ABURRA ..................................................................................................................................................................200 Alexander Toro Heiler Yesid Perea Caicedo Luis Ariel Trejos Melchor Jennyfer Triana Mejia MARKETING ECOLÓGICO DESDE LA COMUNICACIÓN GRÁFICA ...............................................................................212 José Omar Torifio Sánchez ECO-ETNOTURISMO: UNA OPCION DE GESTIÓN AMBIENTAL SOSTENIBLE ...........................................................222 Miriam Rosiris Muñoz Estrada Emérita Muñoz Estrada Katy Cecilia Herrera David Franco Borré Raul J. Martelo Gómez 4 INTERPRETACIÓN AMBIENTAL COMO ESTRATEGIA DE CONSERVACIÓN DE LA BIODIVERSIDAD EN PROYECTOS DE TURISMO COMUNITARIO .................................................................................................................232 Diana Nathaly Monroy Cristina Díaz Albarracín Flor Lubia López VIABILIDAD PARA LA CREACIÓN DE UNA RUTA–RURAL ECOTURÍSTICA “CAMINO VERDE DEL CORREGIMIENTO DE BONDA” .............................................................................................................................................245 Ángela Navas Maestre Abdías Alvarado Peña Eliana Henríquez Serrano 5 INNOVACIÓN Y DESARROLLO TECNOLÓGICO EN EL SECTOR TURÍSTICO 6 INNOVACIÓN Y DESARROLLO TECNOLÓGICO EN EL SECTOR TURÍSTICO RUTA DE INTERPRETACIÓN DEL PAISAJE CULTURAL CAFETERO ROUTE OF INTERPRETATION OF THE CULTURAL LANDSCAPE CAFETERO Carolina Saldarriaga Ramírez1 Sebastián Ramírez Arias2 RESUMEN Se presentan los avances del proyecto Ruta de interpretación del Paisaje Cultural Cafetero en la Sede Centro Atención Sector Agropecuario (CASA) del Servicio Nacional de Aprendizaje (SENA), en Santa Rosa de Cabal, Risaralda. El proyecto adelantado durante la vigencia 2017, contó con recursos del Sistema de Investigación, Desarrollo Tecnológico e Investigación (SENNOVA), y tuvo como objetivo “Investigar y documentar los valores perceptivos, espaciales y visuales del Paisaje Cultural Cafetero, para su puesta en valor como ruta de observación e interpretación del Paisaje que abarque los 16 atributos propuestos en la declaratoria como patrimonio de la humanidad”. Palabras clave: Paisaje cultural cafetero, patrimonio, interpretación del patrimonio, interpretación del paisaje ABSTRACT The advances of the Project of Interpretation of the Coffee Cultural Landscape at the Headquarters of the SENA Agricultural Sector Attention Center, in Santa Rosa de Cabal, Risaralda, are presented. The project advanced during the 2017 term, had resources from the Research, Technological Development and Research System (SENNOVA), and aimed to “Investigate and document the perceptive, spatial and visual values of the Coffee Cultural Landscape, for its valorization as Observation route and interpretation of the Landscape that encompasses the 16 attributes proposed in the declaration as a World Heritage Site”. Keywords:
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