Work in progress on the painting commissioned by Hongkong Telecom as a gift for the people of Hong Kong and the government of the new Hong Kong Special Administrative Region, 1 July 1997. Noted architectural artist Ben Johnson spent almost two years in the creation of this showpiece, which measures 6 X 12 feet. The cover of this Report shows a portion of the original black and white working drawing. Corporate profile
Hongkong Telecom is Hong Kong’s major full service telecommunications provider, marketing a complete range of quality voice and data telecommunications services backed by a state-of-the-art fully digital fibre-optic network.
The Company has several ‘world-firsts’ for telecommunications, and is actively developing leading-edge applications for interactive multimedia services technology.
International telecommunications are facilitated by the Company’s sophisticated network of fibre-optic cable and satellite connections.
CONTENTS Hongkong Telecom is 59% owned by Cable & Wireless which is
2 Financial highlights the world’s fourth largest carrier of international traffic, provides
4 Shareholder information mobile communications in more than 30 countries and operates
6 Directors and senior management the world’s largest, most advanced cableship fleet. The
8 Chairman’s statement combination of Cable & Wireless’ worldwide expertise and
10 Chief Executive’s report Hongkong Telecom’s regional experience makes us a powerful
15 Operational review global force.
24 Financial review Hongkong Telecom shares are listed on the Hong Kong Stock 32 Directors’ report Exchange and in the form of American Depositary Receipts on 34 Notice of annual general meeting the New York and Pacific Stock Exchanges. Hongkong Telecom 35 Report of the auditors this year had turnover of some $33 billion. 36 Consolidated profit and loss account
37 Balance sheets The Company truly lives its corporate philosophy: “What can 38 Consolidated cash flow statement be imagined, can be achieved.” 39 Notes to the financial statements
55 Principal subsidiary and associated companies
56 Supplementary information for ADR holders
58 Ten-year financial review
60 Ten-year statistical review
62 Milestones
63 Glossary of terms Financial highlights
1997 1996 Growth
Turnover $M 32,578 29,405 10.8%
Operating profit $M 12,203 11,093 10.0%
Profit attributable to shareholders $M 11,178 9,939 12.5%
Earnings per share cents 97.2 88.8 9.5%
Dividend per share cents 76.3 67.8 12.5%
Dividend payout % 78.5 76.3 –
Turnover $ billion 21.6 24.3 26.9 29.4 32.6
2 ’93 ’94 ’95 ’96 ’97
Operating profit Profit attributable to shareholders $ billion $ billion 6.4 7.6 8.7 9.9 7.3 8.6 9.8 11.2 11.1 12.2 ’93 ’94 ’95 ’96 ’97 ’93 ’94 ’95 ’96 ’97 HONGKONG TELECOM ANNUAL REPORT 1997
ANALYSIS OF TURNOVER AND OPERATING PROFIT For the year ended 31 March
Turnover Operating Profit
1997 1996 1997 1996 $M $M $M $M
Telecommunications services 29,804 26,537 11,859 10,430
Equipment sales and rental 1,860 1,806 75 362
Computer, engineering and other services 914 1,062 269 301
32,578 29,405 12,203 11,093
Earnings per share cents 57.7 67.8 78.0 88.8 97.2 ’93 ’94 ’95 ’96 ’97 3
Dividend per share Dividend payout cents % 76.0 75.3 75.3 76.3 78.5 59.3 43.4 51.0 67.8 76.3 ’95 ’97 ’93 ’94 ’96 ’95 ’93 ’94 ’96 ’97 Shareholder information
FINANCIAL CALENDAR
Financial Year Ended Annual General Meeting ...... 4 July 1997 31 March 1997 Final Dividend payable on or about ...... 11 July 1997 Dividend payable to ADR holders on or about .... 25 July 1997
Financial Year Ending Interim Results announcement ...... November 1997 31 March 1998 1998 Interim Dividend payable ...... December 1997 Annual Results announcement ...... May 1998 Report and financial statements published ...... June 1998 Annual General Meeting ...... July 1998 1998 Final Dividend payable ...... July 1998
LISTINGS
Hongkong Telecom shares are listed on the Hong Kong, New York and Pacific Stock Exchanges.
The listings on the New York and Pacific Exchanges are in the form of American Depositary
Receipts (ADRs).
4 Hongkong Telecom is subject to the regulations of the United States Securities and Exchange
Commission (SEC) as they apply to foreign companies whose securities are registered with the
SEC. As required by the United States securities laws, Hongkong Telecom will file an annual
report on Form 20-F with the SEC before 30 September 1997. Once filed, a copy of the
Form 20-F may be obtained from either of the following:
Kin Yu Thomas E McDonnell Group Manager, Investor Relations Vice President, Investor Relations Hong Kong Telecommunications Limited Hong Kong Telecommunications Limited 37th Floor, Hongkong Telecom Tower 777 Third Avenue, 35th Floor TaiKoo Place, 979 King’s Road New York, NY 10017, USA Quarry Bay, Hong Kong Telephone: +212 407 2050 PO Box 9896 GPO Hong Kong Fax: +212 593 9069 Telephone: +852 2888 6373 Fax: +852 2962 5003 HONGKONG TELECOM ANNUAL REPORT 1997
DIVIDEND COMPANY SECRETARY David N Prince Subject to approval by shareholders at the forthcoming Annual General Meeting, the proposed
REGISTERED OFFICE final dividend for the year ended 31 March 1997 will be payable on or about 11 July 1997 to 39th Floor shareholders who are registered in Hong Kong with Central Registration Hong Kong Limited at Hongkong Telecom Tower TaiKoo Place, 979 King’s Road the close of business on 30 May 1997. Shareholders will again be offered a scrip alternative to Quarry Bay, Hong Kong
Telephone: 2888 2888 the cash dividend. Fax: 2877 8877
Email: [email protected]
This dividend will be payable on or about 25 July 1997 to ADR holders who are registered with Telex: 73240 HKTC HX the Company’s ADR Depositary, Citibank, N.A., at the close of business on 29 May 1997. REGISTRARS Central Registration Hong Kong Limited SUPPLEMENTARY INFORMATION FOR ADR HOLDERS Rooms 1901-5, Hopewell Centre Shares in Hongkong Telecom are listed in the United States in the form of ADRs under 183 Queen’s Road East, Hong Kong the sponsorship of its depositary agent, Citibank, N.A. Each ADR is equivalent to ADR DEPOSITARY Citibank, N.A. 10 ordinary shares of the Company. 111 Wall Street 5
New York, NY 10043, USA No tax is payable in Hong Kong by withholding or otherwise except in respect of dividends Telephone: 1 800 422 2066 (toll free) payable to certain persons carrying on a trade, profession or business in Hong Kong. ADR holders unsure of their tax position should consult their independent tax adviser.
ADR holders registered on the books of the ADR Depositary in New York at close of business on
29 May 1997 can vote by proxy at the Annual General Meeting by completing a voting instruction card which will be sent to them. Alternatively, an ADR holder may appoint a discretionary proxy, usually the Chairman of the Meeting, by marking the designated box on the voting instruction card.
Additional information and specific enquiries concerning Hongkong Telecom ADRs should be directed to the Company’s ADR Depositary at the address shown above.
Other enquiries regarding the Company should be addressed to either: Tom McDonnell,
Vice President, Investor Relations or Kin Yu, Group Manager, Investor Relations, at the addresses given on page 4. Directors and senior management
Dr N Brian Smith* CBE Linus W L Cheung JP Chairman Chief Executive Dr Brian Smith, age 69, was appointed Linus Cheung Wing Lam, age 49, has Chairman of Hongkong Telecom in been Chief Executive of Hongkong November 1995 and has also served as Telecom since March 1994 with overall Chairman of Cable and Wireless plc responsibility for the Company’s from November 1995. A Non-Executive operations in Hong Kong, China and the Director of Cable and Wireless plc for region. He is a Director of Hongkong six years, 1989-95, he has also been the Telecom and was named an Executive Non-Executive Chairman of British Director of Cable and Wireless plc in Airport Authority plc since August January 1995. Mr Cheung serves on the 1991. He is a fellow of the Chartered Governor’s Business Council and is the Institute of Marketing and a Chairman of the Management Board of Companion of the British Institute of the School of Business at the University Management. Dr Smith was appointed of Hong Kong. Prior to joining Hongkong a Commander of the British Empire in Telecom, Mr Cheung was Deputy June 1980. Managing Director of Cathay Pacific Airways Limited. Dr The Hon David K P Li* Richard H Brown* OBE, JP Non-Executive Deputy Chairman Non-Executive Deputy Chairman Richard Brown, age 50, was appointed David Li, age 58, has been Deputy Non-Executive Deputy Chairman of Chairman of Hongkong Telecom since Hongkong Telecom in August 1996 December 1987. He is also Chairman and following his appointment, in July 1996, Chief Executive of the Bank of East Asia. as Chief Executive of Cable and Dr Li represents the Finance Constituency Wireless plc. He was formerly President in the Legislative Council of Hong Kong and and Chief Executive of H & R Block, also serves on the Provisional Legislature, Inc, the parent company of which will replace the Legislative Council in CompuServe. Prior to joining H & R July 1997. He is also a Member of the Block, he was Vice Chairman of Exchange Fund Advisory Committee, Ameritech Corporation. In a Banking Advisory Committee, and Hong telecommunications career spanning 27 6 Kong Association of Banks (Executive years, he has also worked with Ohio Bell Committee), as well as Chairman of the and Sprint Corporation. Chinese Banks’ Association.
Norman K T Yuen JP Alistair R Grieve Deputy Chief Executive Deputy Chief Executive Norman Yuen Kee Tong, age 48, Alistair Grieve, age 42, was appointed a was named a Deputy Chief Executive in Director and a Deputy Chief Executive September 1995. He is responsible for of Hongkong Telecom in November maximising revenue and contribution 1995. He is responsible for maximising from local and value added services, contribution from international traffic mobile, interactive multimedia and fixed and developing new international mobile integration (FMI) in the Hong products. In addition, he is accountable Kong market and in greater China. He for the expansion of the carrier and was formerly Managing Director, wholesale markets; local network Corporate Development and operation and development; and Operations. Mr Yuen joined the regulatory and strategic planning. Prior Company in 1986 and was appointed a to this appointment, Mr Grieve was Director in 1993. President and Representative Director of Cable and Wireless (Japan) Limited.
Roy Wilson David N Prince Executive Director Finance Director Roy Wilson, age 55, was named David Prince, age 45, was named Executive Director, Customer Service Finance Director of Hongkong Telecom in March 1997. He has responsibility in December 1994. He is responsible for delivering excellent customer service for overall financial and legal functions, and enhancing the Company’s service and is the key interface with investors culture. In addition, he will work across and analysts. He is also responsible for Hongkong Telecom to improve business property development and operation. processes and productivity. Mr Wilson He is a Director of Hongkong Telecom was formerly Vice-President and and a Director of most Hongkong General Manager for Sprint North Telecom subsidiary companies as well as Central Operations. He joined Sprint in a Director of Asia Satellite 1985 where he held various positions Telecommunications (Holdings) including Vice-President for Service, Company Limited. Prior to his Operations and Consumer Markets. appointment in Hong Kong, Mr Prince Mr Wilson was previously with AT&T was Director of Marketing of Cable & International. Wireless Business Networks. HONGKONG TELECOM ANNUAL REPORT 1997
Sir S Y Chung* GBE, JP Henry H L Fan* Non-Executive Director Non-Executive Director Sir S Y Chung, age 79, has served as a Henry H L Fan, age 48, has been a Director of the Company since 1988. A Director of the Company since 1990. former Senior Member of both the Mr Fan is the Managing Director of Legislative and Executive Councils, he CITIC Pacific Limited, the listed continues to lead a distinguished life of investment arm of the CITIC Group in public service. In January 1996 he was Hong Kong. He is also a Deputy appointed to the Preparatory Committee of Chairman of Cathay Pacific Airways the Hong Kong Special Administrative Limited, a Director of China Light & Region (HKSAR) and in January 1997, he Power Company, a Non-Executive was appointed Convenor of the HKSAR Director of the Securities and Futures Executive Council, which is to play an Commission and a Member of the important role in the final months of the Standing Committee on Company Law transition and the formative years of the Reform. new HKSAR Government.
Dr Victor K K Fung* CBE Robert E Lerwill* Non-Executive Director Non-Executive Director Dr Fung, age 51, has served as a Robert E Lerwill, age 44, was appointed Director of Hongkong Telecom for five to the Board in March 1997, having years. He is Chairman of Prudential joined Cable and Wireless plc as Asia, as well as Chairman of the Hong Executive Director, Finance in January Kong Trade Development Council. Dr 1997. He was formerly Group Finance Fung also serves as Chairman of the Li Director of WPP Group plc, the world’s & Fung Group, a leading Hong Kong- largest marketing services group. Prior based regional trading company. In to that, he worked for Arthur Andersen 1996, Dr Fung was appointed by & Co. for 10 years, specialising in Government to serve as the Hong Kong corporate finance functions including Representative on the APEC Business Stock Exchange flotations and Advisory Council (ABAC). acquisitions. He is a member of the Nottingham University Interim 7 Leadership Board.
Vernon F Moore* Rodney J Olsen* Non-Executive Director Non-Executive Director Vernon Moore, age 50, was appointed a Rod Olsen, age 51, joined Cable & Director in January 1996. He is Deputy Wireless in 1977 in Hong Kong. He was Managing Director of CITIC Pacific appointed Director, Far East and Pacific Limited and Executive Director of of Cable and Wireless plc in 1986 and China International Trust & Investment Director, Finance of that Company in Corporation Hong Kong (Holdings) 1987. He played a major role in the Ltd. Mr Moore joined the CITIC corporate restructuring of that Group in Hong Kong in 1987 after 18 Company, serving in a variety of senior years in the banking and financial positions. Since July 1996 Mr Olsen has services industries. He is a Non- been Deputy Group Chief Executive of Executive Director of Cathay Pacific Cable and Wireless plc, the major Airways Limited, China Light & Power, shareholder of Hongkong Telecom. He Manhattan Card and the New Hong has been a Director of Hongkong Kong Tunnel Company. Telecom since 1987.
* Members of the Audit Committee The figures speak for themselves. Hongkong Telecom
has delivered a solid return to shareholders through
sound financial management, an adherence to the
highest quality standards and through an intense
commitment to creating and living a culture that
emphasises the importance of the customer at all
levels of the organisation.
Chairman’s statement
Following this strong performance, the directors have
recommended a final dividend of 41.7 cents, which brings the
total dividend for the year to 76.3 cents, an increase of 12.5
per cent over last year’s dividend of 67.8 cents. Once again,
shareholders will be offered a scrip alternative to the cash
dividend.
The Board has been further strengthened this year with the
DR N BRIAN SMITH appointment in August of Richard H Brown as a Director and Chairman a Deputy Chairman. Dick Brown is also Chief Executive of
Cable and Wireless plc. During a 27-year career in the
telecommunications industry, he has gained a deep knowledge I am pleased to report that, after 21 months of liberalisation of our business and has been closely involved in the 8 in the local telecommunications market, Hongkong Telecom transformation of telecommunications in the USA. He is has again recorded a satisfactory financial performance. certainly a valuable asset to the Board.
In this challenging and demanding environment, the figures In March of this year, we announced the appointment of speak for themselves. Hongkong Telecom has delivered a solid Roy A Wilson as Executive Director, Customer Service. return to shareholders through an intense commitment to Roy has had extensive knowledge and experience in customer creating and living a culture that emphasises the importance service management and in driving productivity improvements of the customer at all levels of the organisation, together with within the highly competitive US telecommunications an adherence to the highest quality standards, sound financial environment. He will build on the Company’s achievements in management and the provision of an increasingly exciting these areas. range of products.
I am pleased to welcome Robert E Lerwill as Non-Executive This approach has delivered. During this financial year Director. Robert was appointed to the Board in March and is Hongkong Telecom’s turnover rose 10.8 per cent to $32.6 also Executive Director, Finance at Cable and Wireless plc. He billion, compared with $29.4 billion in 1996. Earnings per was previously Group Finance Director of WPP Group plc, share also increased, rising from 88.8 cents in 1996 to 97.2 the world’s largest marketing services group. cents, an improvement of some 9.5 per cent. HONGKONG TELECOM ANNUAL REPORT 1997
Jonathan Solomon stood down as a Director at the end of this Hongkong Telecom will continue to deliver on its promise to financial year. I would like to extend my deep thanks to Jonathan provide the very best — not just to shareholders and for his valuable contribution to the Board throughout his tenure. customers, but to the community of Hong Kong.
I am confident the board and the management team have the As we embark on a new financial year and a new era in Hong experience and depth to enable Hongkong Telecom to reach Kong, we remain fully committed to and engaged in delivering the ambitious goals we aim to achieve during the coming the best products, services and support to our customers, both financial year. today and in the future. Our continued success will not only
enable us to serve our customers better, but also to provide Sadly, in February this year, Malcolm Brown, our Director of tangible value to our shareholders. Legal Services & Company Secretary, died suddenly. Malcolm was appointed to his role in 1990 and made a significant After the end of the financial year, in May 1997, we were contribution to the development of Hongkong Telecom. He will advised that an agreement had been reached for the sale of all be sorely missed by all at Hongkong Telecom. of the 7.74 per cent of Hongkong Telecom shares held by 9
CITIC Pacific Limited to China Everbright Holdings One area where Non-Executive Directors are actively engaged Company Limited, a significant enterprise under the is in the Audit Committee. Established two years ago, this leadership of the State Council of the PRC. We welcome this Committee has met regularly during this past 12 months, and transaction which represents a substantial investment of continues its role of reviewing our internal controls and Chinese State capital and a demonstration of continued assuring the financial aspects of good corporate governance. confidence in Hongkong Telecom and in Hong Kong through This is done in accordance with the spirit of the influential the 1997 transition and beyond. Cadbury Report, released in the UK in 1992, which recommended the adoption of the highest standards of reporting and controls within public companies.
Today, the combined effects of strong corporate governance and a pervasive customer service culture enable Hongkong
Telecom to maintain its position as a “best in class” operator, Dr N Brian Smith delivering solid value to shareholders and exceptional products Chairman and services to an increasingly sophisticated marketplace. Chief Executive’s report
This approach has resulted in greater focus on the specific
needs of our customers, and bold moves such as introducing a
new mobile phone brand which gained more than 50,000
customers in the four months since launch.
By any standards, Hongkong Telecom’s performance this year
has been strong. When placed in the context of the rapidly
changing conditions in both the local and international markets,
LINUS W L CHEUNG these results demonstrate the success of our efforts to turn Chief Executive challenges into opportunities and to manage our own destiny.
We have achieved solid growth in turnover, profits and,
Hongkong Telecom has achieved what it set out to do last year, importantly, dividends per share compared to the previous
10 again delivering results with double-digit growth in revenues year. I am pleased to report strong growth in our core
and profits. businesses including a steady increase in our international
traffic levels. Our achievements over the last 12 months clearly show that to
succeed in today’s intensely competitive telecommunications In line with our programme of rebalancing our portfolio of
market, one must continue to develop new services and new earnings in order to reduce our dependence on IDD, turnover
revenue streams while closely monitoring costs. from telecoms services other than IDD has been increased by
18 per cent while the proportion of total revenue derived from Instead of complaining about competition, we have embraced IDD has been reduced to 53 per cent compared to 56 per cent it. And in doing so we have not only grown our business and the previous year. revenues, we have developed into a telecommunications
company that offers truly best-in-class service to all our Our financial success has been underpinned by an overriding
customers. emphasis on productivity and efficiency plus rigorous cost
control, a management programme designed to prepare and What is behind this evolution? First, we believe in our own equip our employees for the challenges of the future and, of competence. Second, we reached out to our customers — we course, by excellent customer service. A newly-formed listened, and then delivered solutions which responded to
their needs. HONGKONG TELECOM ANNUAL REPORT 1997
Directorate of Customer Service (March 1997) will continue and the region. I am pleased to report at the end of this year to build upon this solid base. that we have moved forward significantly in achieving
these goals. Let me illustrate some of the drivers behind our continued success as a world-class telecommunications company. First, we have introduced new local services which create new
For example, we: revenue streams from new customers. We have also packaged
and bundled many of our existing services in more user- • are Asia’s premier telecommunications hub, serving over friendly ways. As a result, basic local service revenues are up 500 multinational customers overall compared to last year. We have increased revenue from • have invested in and now operate an all-digital network value-added services by 26 per cent, while growing data comprising over 200,000 kilometres of fibre-optic cable services by 25 per cent and mobile by 43 per cent. We have • re-invested more than $5 billion during this year in also introduced a programme to stimulate second-line infrastructure improvements and new services penetration to support home fax and computer-based services. • operate Asia’s largest satellite earth station 11 • have fibre-optic links to more than 1,000 buildings in Second, we have achieved an increase in the use of our
Hong Kong international networks in an environment of competitive
• have IDD agreements covering 232 destinations pricing. Overall international telephone traffic volume is up 12
• generate among the highest revenue per employee of any per cent, while the network capacity delivering dedicated
telecoms company in the world access services such as International Private Leased Circuits
• have more fixed and mobile customers per employee than (IPLCs) has grown by 42 per cent. Our international hubbing
nearly any other telecoms company in the world capability has been significantly enhanced through a
• offer mobile Automatic International Roaming services to combination of expanded connectivity, reduced costs and
45 countries new products.
• have among the lowest operating expenses per customer of The third prong of the strategy was to make prudent regional any telecoms company in the world investments. This we have done, most recently with our
In last year’s Annual Report, I outlined the Company’s three- involvement in China’s Beijing-Jiujiang-Kowloon cable project. pronged strategy for growth: compete and grow Hongkong In Taiwan, we have directly invested in the TTNS
Telecom’s business locally; develop our international business telecommunications consortium. In Singapore, together with position to the full; and continue to invest prudently in China Cable & Wireless and local partners, we have continued to Chief Executive’s report
invest in the new MobileOne cellular network and are actively Communications Service (PCS) networks has ensured that the
pursuing a new fixed telecommunications network licence. mobile market in Hong Kong continues to be hotly contested.
Eventual configuration of the market has yet to unfold. OUR MARKETS
The arena in which Hongkong Telecom operates can be International
viewed as two main markets — local and international — each Key factors for continued success in the international arena
having different drivers for growth. are stimulating growth in traffic volume, managing the
downward trend in accounting rates and continuing to Local increase connectivity to the rest of the world. The scope and Key factors in the local market are the regulatory environment, nature of international liberalisation and accounting rate the ability to deliver services which add value, and remaining fluctuations, along with competition in Hong Kong, will competitive in the mobile business. continue to present new challenges for Hongkong Telecom’s
The local market is becoming more competitive, and we international revenue growth. 12 continue our efforts with the regulator to establish a level While international traffic is up 12 per cent overall, China playing field for all — in terms of both the degree of price traffic growth was steady at 6 per cent, influenced by the flexibility accorded to Hongkong Telecom and the pace of recovery of traffic inbound from the PRC to 4 per cent liberalisation, which are controlled by legislation and the compared to 1.2 per cent in 1996. Traffic growth for the rest of Office of the Telecommunications Authority (OFTA). the world was a healthy 17 per cent.
At the same time, Hongkong Telecom has leveraged the Over the past few years we have invested more than $3 billion in intelligence and sophistication of its 100 per cent digital the submarine cables that play such a vital role in maintaining switching network to tailor value-added services that meet the Hong Kong’s position as the region’s telecommunications hub requirements of specific customer groups. These efforts are of choice. geared toward helping our customers do business in their own
markets — the hotel industry, for instance — as well as toward A WORLD-CLASS INNOVATOR
growing our existing customer base. We now offer a far more flexible and better integrated range of
product mix and telecommunications services. New packaging Hongkong Telecom CSL Mobile remains the market leader, and bundling of features has helped make our products and despite increasing pressure from other cellular carriers as well services easy for customers to understand, buy and use. More as new operators. The advent of six new Personal HONGKONG TELECOM ANNUAL REPORT 1997
than ever, customers can pick and choose precisely the route is the fourth busiest in the world. China last year lowered communications combination they require. This approach will its international tariffs by 30%, which was a factor in generate new revenue streams and has already won over new encouraging 6 per cent growth in traffic between the territory customers. and the mainland. Hongkong Telecom is well placed to benefit
from this situation, and to take advantage of recent 1997 was a year of many achievements. One of the more improvements in the investment climate. outstanding successes was our Netvigator Internet service which, in only one year of operation, has become the clear We look forward to further integrating our advanced leader in one of the world’s most heavily-contested markets. infrastructure with that of the mainland and to helping China
further develop its own telecommunications capabilities Never content to rest on its laurels, Hongkong Telecom is also through partnership and joint ventures. developing a new market for broadband services, beginning with the introduction of interactive television (iTV) in July OUR BUSINESS FOCUS
1997. A ‘world-first’ product offering, this will bring Having successfully met our objectives to date, we are setting 13 interactive entertainment, education, financial services and even higher standards for ourselves. In 1997/98, we will: much more into Hong Kong’s homes. • continue to improve upon our already high levels of
The launch earlier this year of Hongkong Telecom’s Caller customer satisfaction through excellent service and
Display service added a whole new dimension to telephone- innovation based communications, putting customers in control of when, • continue to invest in value-added services and grow this where and with whom they communicate. revenue stream
• grow our international traffic and strengthen Hongkong CHINA Telecom’s position as the leading regional This year has also brought Hong Kong a step closer to telecommunications hub reunification with China. As the territory returns to Chinese • grow our leading market share in the Internet service sovereignty, all the signs indicate that the new Special provider market and offer our customers even greater Administrative Region (SAR) will continue to expand what is transmission speeds already one of the world’s greatest commercial success stories. • increase the mobile customer base and continue our focus
China is Hongkong Telecom’s single largest on the customer through further market segmentation telecommunications traffic partner, and the Hong Kong-China • launch interactive television (iTV) Chief Executive’s report
• work towards a position where market forces rather than applications and the next generation of “virtuality”
regulations determine the prices we are able to offer applications that are already on the drawing board.
customers Advanced solutions, coupled with the freedom for individuals • realise the value of our extensive property portfolio in to tailor precisely how people interact with our products, will Hong Kong allow us to deliver still higher levels of service. It will also, • continue to seek out and develop regional business quite naturally, bring us even closer to our customers. opportunities
• continue to improve our productivity through programmes And, as Hong Kong enters a new era, Hongkong Telecom will
of cost control and revenue enhancement continue to enhance its already significant regional and global
connectivity. Together with Cable & Wireless we will play a MANAGEMENT BY EXCELLENCE leading role in the development of telecommunications... not We continue to focus on efficiency in our operations and on just at home, but in the region and on the global stage. providing the best in service to our customers — judged by 14 world standards.
In our dynamic environment, having employees who are
empowered and able to manage change is critical. Operation
Excel aims to create a performance-based culture underpinned
by a sense of individual confidence and a willingness to Linus W L Cheung undertake bold new initiatives. This programme is a means for Chief Executive management to reach out to staff, to define and implement the
management style Hongkong Telecom must employ in order to
win in this fiercely competitive environment. Positive bottom-
line results will be delivered in conjunction with programmes
of revenue enhancement and cost control.
THE FUTURE
The advantages of our fully digital network should never be
underestimated. It is the key that will allow us to open the
door to evolutionary products like iTV, on-line retail HONGKONG TELECOM ANNUAL REPORT 1997
Operational review
Hongkong Telecom’s performance during this year has As the territory gears up to celebrate its return to China, demonstrated the Company’s ability to adapt to change while Hongkong Telecom is firmly on track, maintaining margins 15 simultaneously identifying and capitalising on new areas of and stimulating growth through the development of innovative opportunity. and new revenue streams.
In an increasingly competitive environment, Hongkong Telecom CREATING VALUE FOR SHAREHOLDERS AND OUR met all of the key performance objectives it set last year. CUSTOMERS
Hongkong Telecom remains deeply committed to delivering We have made good progress in rebalancing Hongkong value — to shareholders through sound financial management; Telecom’s portfolio of earnings. Local and value-added and to customers by adhering to the highest quality standards, services grew and the relative contribution of international by providing innovative and relevant products, and by offering telephone services was further reduced. excellence in all areas of customer service.
More than that, we got to know our customers better. We did An important ingredient in this approach has been the a better job of providing them with the products they really technological advances made possible by capitalising on want. We made it much easier for them to obtain and use Hongkong Telecom’s superior network. This technical edge has those products. And our customers have rewarded us with been blended with the skill and expertise of our people and the their loyalty by making Hongkong Telecom their telecoms depth of their understanding of customer needs. Living a provider of choice. Operational review
The innovations of the last year have not simply been customer
A singular blend of innovation, led. They have been customer focused — to meet needs that customers may not have realised they have. quality and service makes Hongkong Telecom a premium More weight has been placed on brand and image in the marketplace. Extending our reach into the market by telecoms provider – and one of improving sales channels and developing new ones has also the best telecoms companies in been emphasised. Our new business partners include
the world today. convenience stores, photo outlets, video rental stores, public
transport systems and even the Hong Kong Post Office.
customer service culture from top management down to each Our business customers are partners as well. What is good for customer service operator comprises a sometimes invisible yet their business is good for ours. For example, we have worked tangible competitive advantage. 16 with our hotel partners to provide innovative guest services
such as in-room Internet access, which cater more to the needs OUR CUSTOMER FOCUS
of the modern business traveller. And our leading-edge Over the last year Hongkong Telecom has more precisely
technology will be there to help them and their customers targeted the unique needs of its various customer bases,
move easily into the twenty-first century. dividing general categories into increasingly focused and
unique groupings. This allows the Company to offer a higher OUR BUSINESS ENVIRONMENT — REGULATORY ISSUES degree of personalisation in products and in customer service, During the year under review Hongkong Telecom has taken a as well as the opportunity to develop stronger relationships proactive role in working with Government on the introduction with high-value customers. of competition in Hong Kong, creating conditions intended to
give the new network operators and ourselves an opportunity to Our goal is to retain existing customers and attract new ones.
compete fairly and equally. We will continue with our efforts to A major initiative has been the move to consolidate loyalty
have the regulator adopt the level playing field which will enable programmes and points schemes that exist across our business
us to compete effectively in a contestable market. into a single master redemption plan. Through initiatives like
number one partners, this will allow all our fixed-line, mobile Callback operators, including our local competitors, have and IMS customers to enjoy greater benefits as a result of their offered deeply discounted international calls. These discounts commitment to Hongkong Telecom. HONGKONG TELECOM ANNUAL REPORT 1997
have stimulated total traffic, but have enabled our competitors Local digital data circuit capacity Mbps
to make inroads into Hongkong Telecom’s IDD revenue 284 571 864 1,159 1,454 1,957 3,149 5,124 9,161 17,566 stream and market share. We have responded successfully with ’88 ’89 ’90 ’91 ’92 ’93 ’94 ’95 ’96 ’97 a range of competitive offerings including call plans and a strong focus on quality customer service. As a result, we reduced the rate of share loss in the second half of the year.
Callback has brought about a substantial increase in inbound traffic – and settlement payments – from the United States. A similar trend worldwide has resulted in continued pressure from the US to reduce international accounting rates, and THE LOCAL MARKET proposals by the Federal Communications Commission Hongkong Telecom has continued to rebalance its portfolio of (FCC) and the International Telecommunications Union products and services to increase revenue from local services 17 (ITU) to re-assess accounting rate levels and structures. and reduce the company’s dependence on IDD revenue.
Hongkong Telecom believes that accounting rate restructuring The PhoneMail message handling service, which was one of our is too complex an issue to be resolved quickly or through most successful products during the year, has grown revenue by unilateral initiatives and that accounting rates should be 95 per cent. And on the residential front, Homefax 3 is still negotiated in a multilateral forum such as the ITU. providing a powerful single-line solution for home phone and fax
In April 1996 OFTA confirmed Hongkong Telecom PhoneMail subscription International’s exclusive right to provide public IDD services. number of subscribers
However, it also proposed to authorise new competitive 18,356 75,273 91,109 ’95 ’96 ’97 international services including virtual private network services and the international simple resale of facsimile and data services, all of which it considers to be outside the exclusivities of Hong Kong Telecom International Limited. It is proposed that these services will be licensed shortly. Operational review
needs while providing two separate numbers. Homefax 3 has The power and capability of added 34,000 customers in the last 12 months. Hongkong Telecom’s In September, Hongkong Telecom launched the territory’s first ATM service, based on leading-edge Asynchronous Transfer
sophisticated digital Mode technology that can transmit data at an impressive network gives customers 155Mbps. A state-of-the-art solution that combines price flexibility with a tremendous capacity for expansion, this is
more control of when, part of the Business Solutions programme designed to meet where and with whom they the specialist needs of business users. communicate. The launch of Hongkong Telecom’s Datapak ISDN in October has energised the voice, data and video communications
18 markets. A next-generation ISDN solution, Datapak ISDN
delivers high-bandwidth connectivity at a new low price point
and allows any customer to make connections more quickly, to
communicate at higher speeds and pass voice, video and data
through a single medium.
Caller Display subscription Our Caller Display service has added a whole new dimension to number of subscribers telephone-based communications, giving our customers more 38,303 64,680 80,456 93,698 freedom and more flexibility in how and with whom they Jan ’97 Feb ’97 Mar ’97 Dec ’96 communicate. Over 93,000 customers have taken up the new
service since launch in December.
Hongkong Telecom’s fully digital network, which stood at
120,000 kilometres of fibre-optic cable at the end of last year,
has grown by some 65 per cent, reaching more than 200,000
kilometres at the end of this financial year. HONGKONG TELECOM ANNUAL REPORT 1997
These developments were complemented by two other that customers are able to utilise advanced new solutions now, initiatives — YY Shops and One2Free — aimed at making instead of waiting for them to arrive... eventually. technology fun and easy to use. The first in a chain of Hongkong Telecom will continue working with companies in Hongkong Telecom YY Shops — for the young and the young- other fields to develop and deliver even more innovative and at-heart — opened in Kowloon, offering an exciting and useful products and services to our customers. unique retail experience as well as exceptional value for money.
Products on sale there include Hongkong Telecom’s new mass- THE INTERNATIONAL MARKET market mobile telephone brand — One2Free (see Mobile On the international front, this past year presented a number section). of business opportunities as well as the challenges of further
competition. We have also partnered with product developers to bring services to local consumers more quickly, purchasing products In China, Hongkong Telecom successfully negotiated new from other vendors as well as developing our own — and business partnerships including the appointment of Fujian 19 thereby leading the world in the field of systems integration, Bamin Telecommunications as its agent for IT products and most notably in the area of Interactive Multimedia Services services in Fujian and in China. The commissioning of the
(IMS). Beijing-Jiujiang-Kowloon fibre-optic cable in mid 1997 will
further strengthen the Company’s links with the mainland. Examples include HongkongBank’s MONDEX electronic cash solution and Wellcome’s IMS cyber-shopping application which is featured on Netvigator, our Internet service. The benefit is Hongkong Telecom is Total capacity in invested digital cable digital voice or data 64k circuits becoming a ‘carrier’s 5,760 5,760 17,280 17,280 28,800 28,800 28,800 44,160 10,140 12,210 13,620 20,940 21,630 26,790 32,250 36,060
’90 ’91 ’92 ’93 ’94 ’95 ’96 ’97 carrier’, winning traffic from other carriers simply by combining the best service with the best connectivity at the best price.
China land cable Submarine cable Operational review
The launch of the Asia Pacific Cable Network (APCN) in Some of these international customers are in fact other
January heralded a new era in telecommunications as well as telecommunications carriers, saving money by routing some of
international co-operation. Built at a cost of more than their traffic through Hong Kong. Over the year, Hongkong
US$524 million, the project was backed by Hongkong Telecom has developed a position as a “carrier’s carrier,”
Telecom along with Cable & Wireless and 50 international winning business from other carriers through high levels of
carriers from around the globe. service, competitive pricing and excellent connectivity.
A further three new submarine cable systems are in the THE MOBILE MARKET
pipeline for Hongkong Telecom and its partners. The first is Hong Kong’s competitive mobile communications market is
FLAG, the Fibre-optic Link Around the Globe. The second is unique by any standards. The number of mobile phone users
SEA-ME-WE 3, the South East Asia-Middle East-Western in Hong Kong today exceeds 1.3 million — more than 20%
Europe system. The third, as yet unnamed, will be the first market penetration.
undersea fibre-optic cable to connect China with the United 20 Indicators suggest that the market will more than double by States, and we are pleased to be one of the primary backers of the year 2000, with the number of mobile phone users this project. reaching 2.9 million — representing some 40% market
Along with the two high-capacity fibre-optic penetration, among the highest in the world.
telecommunications cables which stretch overland to the Hongkong Telecom remains the market leader, and now territory from China, seven international submarine fibre- markets two brands — the premium 1010, which is targeted optic cables now come ashore here.
Coupled with our satellite earth station comprising 17 Continued success will antennae (making it Asia’s largest), these provide the required
international connectivity to support Hong Kong’s role as a require the full integration
regional telecommunications hub. Many of Hongkong of mobile and fixed line Telecom’s more than 500 multinational customers have no
presence in the territory other than their hub. services – customers already
During the year, our earth station and satellite business served expect this.
more than 150 customers from 50 countries around the world. HONGKONG TELECOM ANNUAL REPORT 1997
primarily at a business customer base and emphasises quality Mobile customer base number of customers (’000) 69 95 of service plus value-added features, and One2Free which is 162 270 390 ’93 ’94 ’95 ’96 ’97 aimed at the mass market. Together, the two brands serve over
390,000 customers.
Today, 1010 is the largest digital mobile phone network in
Hong Kong with 450 base stations. Owing partly to innovative marketing techniques such as stored-value SIM cards and superior coverage, 1010 continues to be an outstanding success.
The recently-introduced One2Free — with its focus on flexible customers can enjoy virtually the same mix of features as packaging, branding and meeting the individual requirements wireline customers. of people’s lifestyles — also looks sure to shine brightly. A 21 Fixed/Mobile Integration (FMI) was further enhanced this totally new concept in the mobile telephone market, One2Free year with the launch of integrated billing which consolidates is aimed at the mass market and, in the four months since the fees for a host of fixed and mobile services and presents launch, has already won over 50,000 customers. them on a single statement.
Hongkong Telecom has also invested considerable time and Hongkong Telecom has also participated in the development of effort in adding value to its cellular services. Today, mobile dual-cordless/cellular handsets and is now testing these
prototypes. These innovative devices do double duty — acting One2Free as cordless phones in the home or office and as cellular phones (First four months)
on the street. Customer number 50,000 Hongkong Telecom CSL Mobile was the first mobile operator
outside Europe to sign GSM roaming agreements which offer Retail outlets opened 123 Automatic International Roaming (AIR), and today this
service allows customers to use their phones in 45 countries Average spending per customer $560 including China, with additional services for Japan and the USA. Operational review
Hongkong Telecom CSL’s fully computerised fraud management system, first introduced in 1995, has helped Netvigator has set make a significant reduction in our bad debts for the year. new standards in And as a demonstration that innovation brings technical and
financial rewards, our intelligent underlay/overlay (IUO) Internet connection technology, developed in-house last year, has increased speed, technical support capacity by 30 per cent and has also begun to earn royalties
this year, bringing in some $2.3 million in licensing fees so far. and innovation.
INTERACTIVE MULTIMEDIA SERVICES (IMS)
Our entry into the Internet service market with Netvigator has
Netvigator customers cumulative growth been successful in attracting some 73,000 customers since customers (’000) 2 7 12 18 24 30 36 43 52 64 68 73 22 launch in April 1996. This figure represents a market-leading Jul ’96 Oct ’96 Apr ’96 Jan ’97 Feb ’97 Mar ’97 Jun ’96 Sep ’96 Dec ’96 Nov ’96 Aug ’96 May ’96 35% share of what is acknowledged to be the most competitive
Internet service market in the world.
Netvigator customers were the first in Hong Kong to be able to
shop on-line for some 3,000 products at Wellcome, the
supermarket chain. Other IMS plans continued on track
during 1996/97, including the development of double-byte
character sets required to handle Asian languages, and
pioneering work in systems integration.
The new financial year will see the launch of new multimedia home market, such as interactive home banking, electronic
services under the banner of iTV (interactive television), commerce and interactive education. Through collaboration
including video-on-demand, music-on-demand, interactive with other Cable & Wireless companies such as Cable &
shopping and interactive games. The first quarter of 1998 will Wireless Communications in the UK and Optus in Australia,
see the introduction of other innovative applications for the Hongkong Telecom will further develop the global potential of
these new multimedia services. HONGKONG TELECOM ANNUAL REPORT 1997
IMPROVED PRODUCTIVITY our popular GO!SPORT programme for an additional three
Efficiency programmes during the year have focused on years. We also provide Netvigator Internet access free of charge optimising the effective use of staff, on realising the value of to more than 70 secondary schools as well as supporting the the Company’s property portfolio, outsourcing when telecommunications needs of the Teachers of English appropriate and managing assets prudently in order to build a Language Education Centre (TELEC). And again this year, highly cost-effective, customer-focused and very successful the employees of Hongkong Telecom have distinguished organisation. themselves, raising more than one million dollars for the
Community Chest. In addition to programmes of revenue enhancement, the
Company has continued to focus closely on cost controls in all THE FUTURE areas of operation. Our plan to trim the workforce by 2,500 While advances in technology and new services will employees over three years ending March 1998 through undoubtedly improve the lives of everyone in Hong Kong, retraining, redeployment and natural turnover continues to be much of what Hongkong Telecom has achieved during this 23 successful. The number of employees is now 13,767 — a year will provide one fundamental human benefit — greater decrease of 8% during this year. freedom and more flexibility for customers in their business
and private lives. THE COMMUNITY
We see Hongkong Telecom as very much a part of economic The increased integration of fixed and mobile networks, for and social life in Hong Kong. The vitality of the business instance, means that people can stay in touch whenever they community is supported by Hongkong Telecom’s leading-edge wish and wherever they may be. And bringing broadband infrastructure and services. Quality of life in our community is services to the homes and offices of Hong Kong will truly take enhanced through our sponsorships, charitable partnerships, our customers into the all-digital future. initiatives in education and the provision of emergency Hongkong Telecom will continue to make life simpler and communications services. better for everyone, delivering on our visionary theme: “What
Through the Hongkong Telecom Foundation, established in can be imagined, can be achieved.”
1990, we have committed more than $130 million toward This commitment extends to our customers, to our education, sports, environmental awareness and support for shareholders and to the community of Hong Kong. the handicapped. In September 1996 we made an important further commitment to the youth of Hong Kong by renewing Financial review
Summary of results
The following chart provides a summary of Hongkong Telecom’s performance over
the last 12 months:
1997 1996 Growth $M $M %
Turnover 32,577.8 29,405.2 10.8%
International telephone services 17,395.2 16,528.0 5.2% Local telephone services 4,569.7 4,068.1 12.3% Other telecommunications services 7,839.1 5,940.6 32.0% Equipment sales and rental 1,859.7 1,806.5 2.9% Computer, engineering and other services 914.1 1,062.0 (13.9%)
Operating Costs 20,375.0 18,312.5 11.3%
Allocations to other telecommunications operators 8,644.5 7,810.5 10.7% 24 Salaries & related costs 3,916.6 4,013.2 (2.4%) Depreciation 2,190.5 1,940.2 12.9% Other costs 5,623.4 4,548.6 23.6%
Operating profit 12,202.8 11,092.7 10.0%
Profit before tax 12,908.9 11,478.2 12.5%
Profit attributable to the shareholders 11,177.7 9,938.8 12.5%
Capital expenditure 5,026.2 4,330.8 16.1%
Statistics: International traffic (’000 minutes) 3,679,450 3,290,161 11.8% Number of lines 3,435,312 3,275,185 4.9%
Residential 2,044,464 1,979,628 3.3% Business 1,390,848 1,295,557 7.4% Mobile customer base 390,000 270,000 44.4% HONGKONG TELECOM ANNUAL REPORT 1997
Management discussion and analysis Total international telephone traffic billion minutes
This was the first full year of fixed network competition in 2.1 2.6 3.0 3.3 3.7 ’93 ’94 ’95 ’96 ’97 Hong Kong. We have seen the benefits of earlier investments in the network, new services and efficiency come through in our results. We have focused on building up the revenues in local services and mobile while driving for volume growth in international services. Revenue from international telephone services accounted for 53 per cent of turnover compared to 63 per cent in 1993. The focus on efficiency has contained the growth in costs and enabled us to maintain net profit margins.
TURNOVER China traffic was 6 per cent and traffic with the rest of the
International telephone services world grew 17 per cent. During the year, traffic from China 25 The year-on-year growth of international telephone services began to show signs of recovery and grew by an overall average revenues increased by 5.2 per cent with overall international of 4 per cent. This growth was particularly evident in the traffic increasing by 12 per cent. The growth of both-way second half of the year, registering an 8 per cent increase
assisted by the gradual relaxation of China’s macro economic Rebalancing our portfolio proportion of revenue derived (%) measures and the reduction in IDD tariffs for international 63% 62% 61% 56% 53% calls from China. The first six months of the year saw only ’93 ’94 ’95 ’96 ’97
a 1 per cent growth in traffic from China.
During the year, our competitors continued to use callback
because of the cost advantage this gave on certain routes. The
effect of callback services has been a shift from outbound to
inbound in the traffic pattern on the North American routes. % % % % %
37 38 39 44 47 This has also caused a reduction in gross international
International Other core business telephone revenues on certain routes as the Hong Kong Financial review
outgoing call charge was replaced by a lower incoming Monthly line rental
payment from the callback country. This reduction was partly Residential $67.0
offset by a reduction in the Group’s payment to overseas Business $104.6
administrations for the delivery of outgoing IDD calls. Increased interconnect revenue from FTNS (Fixed Telephone
Local telephone services Network Services) and mobile operators was a contributing
Local telephone revenue continued to grow steadily, increasing factor and demonstrates the competitive positioning of our
by 12.3 per cent over the previous year driven in part by strong wholesale network services to other licenced carriers.
growth of 4.9 per cent in demand for new lines. Business lines Other telecommunications services grew at 7.4 per cent and residential lines at 3.3 per cent. In keeping with our stated strategic goals, we have continued Increased multiple lines in the home reflected the increasing to focus on strengthening and growing other areas of our need for additional communications such as fax, e-mail business including value-added services (VAS), mobile and through the Internet and other computer-based services. 26 business leased lines, and data services. These services
The average tariff increase for local telephone services was contributed some 24 per cent to total revenue.
approximately 3.5 per cent effective from 1 August 1996 and The take-up of VAS showed a strong performance with a was based upon the existing pricing scheme of Retail Price growth of 26 per cent. Index minus X%, as determined by Government.
Our key VAS include:
Total exchange lines in service ’000 lines Starline Services
1,043 1,777 1,142 1,850 1,229 1,920 1,296 1,980 1,391 2,044 • Call Forwarding ’93 ’94 ’95 ’96 ’97 • Call Waiting
• Follow-me
• Conference Call
• Abbreviated Dialling
PhoneMail
Caller Display
Business Residential HONGKONG TELECOM ANNUAL REPORT 1997
Competition in the mobile market continued to be intense this 1995/96. There was also a reduction in related costs this year. year. However, aggressive marketing delivered growth in our The new partnership resulted in a lower cost base and mobile customer base of some 120,000 for the year. This therefore an improved operating margin. increase was supported by a priority focus on quality mobile OPERATING COSTS voice and message services, which enabled Hongkong Telecom Our total operating costs for the financial year increased 11.3 CSL Mobile to register strong revenue growth of 43 per cent. per cent. The cost increase was contained through continued
Leased line sales and data services revenues grew 25.5 per process improvement, outsourcing of non-critical activities and cent. This was partly due to an increased number of customers tight cost control programmes. Excluding the revenue related expanding into the region and existing customers upgrading costs, which include Allocations to Telecommunications their requirements for high-speed and high-bandwidth data Operators, Cost of Sales and Services and Royalty to services. These revenues more than offset the anticipated Government, total overhead expense only grew by 5 per cent. decline in telex and telegram revenues which now represent Mainly due to a reduction in accounting rates with other 27 just 1.1 per cent of our turnover. international telecommunications administrations, growth of
Equipment sales and rental Operating profit per employee $’000 Equipment sales and rental revenues showed a 2.9 per cent 463 539 608 714 848 ’93 ’94 ’95 improvement despite a drop of 10.2 per cent in the first half of ’96 ’97 the year. Although we achieved significant growth in sales of mobile phones, overall revenues were affected by lower prices for handsets which were subsidised to enhance our competitive position. The handset subsidies are being written off over an average of two years consistent with prevailing conditions in the market.
Computer, engineering and other services
Revenues declined 13.9 per cent mainly due to a change in our directory advertising business partner in the financial year Financial review
outpayments for international telephone services was kept Exchange lines per employee
below the growth rate for outgoing traffic revenues. In 180 187 196 211 239 ’93 ’94 ’95 ’96 ’97 addition, adoption of more efficient traffic management
techniques contributed to further reductions in costs.
Delivery fees payable by Hongkong Telecom International to
the FTNS operators were higher this year as the competitors
have been originating and terminating more international
telephone traffic as their market share has increased. With the
successful launch of a range of competitive packages, the rate
of loss of market share slowed in the second half of the year.
The launch of new international services in April 1997 has are well on track to meet our target. In addition we were
helped the Group regain market share. successful in outsourcing parts of our information technology 28 operation to deliver savings in the year under review and for Our staff costs declined by 2.4 per cent as a result of our three- future years. year job reduction programme started two years ago. Our
target is to reduce total staff numbers from 16,000 to 13,500 Depreciation levels increased, mainly due to additional
by 31 March 1998. The current staff number is 13,767 and we exchange and transmission equipment being brought into
service for the expansion and enhancement of our local and Turnover per employee $’000 international network. 1,381 1,521 1,677 1,892 2,263 ’93 ’94 ’95 ’96 ’97 The cost of sales and services increased by 59.7 per cent. This
was mainly due to our higher sales of mobile phones and other
products and services.
As part of its customer service improvements, the Company
has increased the number of mobile cell sites and retail
outlets during the year. This has resulted in an increase in
rent and rates. HONGKONG TELECOM ANNUAL REPORT 1997
The management fees paid to Cable and Wireless plc were CAPITAL EXPENDITURE reduced slightly due to exchange differences in favour of the Capital expenditure of $5 billion was incurred to meet
Hong Kong dollar. The overall level of service provided under increased demand for existing services and to develop new the management agreement was similar to the previous services such as IMS. The major areas of investment were: financial year. fixed line network capacity; new VAS such as Netvigator;
enhanced mobile switch capacity; leased circuit capability; Other operating costs rose 8.9 per cent mainly due to and new submarine cables. increased marketing programmes and the service fees in respect of the outsourcing of our computer data processing Return on fixed assets employed % centre arranged in June 1996 which were more than offset by 44 45 46 47 47 ’93 ’94 ’95 savings in staff costs. Our state-of-the-art Fraud Management ’96 ’97
Information System has helped to reduce our level of bad debts across the Group. 29
Through rebalancing of revenue and tight cost control, we have been able to maintain a healthy operating margin.
Operating margin % 33.5 35.5 36.3 37.7 37.5 ’93 ’94 ’95 ’96 ’97
Working capital ratio 0.68 0.70 0.68 0.87 1.19 ’93 ’94 ’95 ’96 ’97 Financial review
FINANCE Hongkong Telecom maintained a healthy cash position. The
Cash management established funding facilities more than meet with the near
Interest income increased by 96.6 per cent and, at 31 March term requirements. With such a strong balance sheet, the
1997, the Group had cash and bank deposits of $14.5 billion Group is extremely well placed to access both the local and
and outstanding borrowings of $5.2 billion. The increase in international capital markets should there be substantial
cash was primarily due to the take-up level of scrip dividend funding requirements in future.
during the year and to improved working capital performance. The Group maintains a continual review of its capital structure
Financial policies taking into account new investment opportunities, long and
Our treasury risk management activities are carried out in short term funding requirements, and known contingency
accordance with Board approved policies and authorities. Our needs. This is with a view to achieving capital efficiency and
internal treasury procedures and guidelines are reviewed on a maximising shareholder value.
regular basis. As a matter of policy, we continue to manage 30 currency or interest rate risks associated with the transactions
directly related to our operations.
The hedging of foreign exchange related risks is primarily
managed by using forward foreign exchange contracts and the
use of derivatives or related products is strictly controlled.
We have in place committed funding lines of $4.0 billion and
uncommitted lines of $7.7 billion to support our capital
expenditure programmes. As at 31 March 1997, the Group
had utilised $1.3 billion of the available committed lines
of credit.
The investment of our surplus cash is managed on a
conservative basis. Investments are restricted to maximum
duration of one year to maintain an optimal level of liquidity. HONGKONG TELECOM ANNUAL REPORT 1997
HOW DO WE COMPARE ?
Hongkong Telecom compares very well when
benchmarked against other international
telecommunications companies — one of the reasons we
are considered to be among the best in our industry.
Mobile + fixed lines per employee 83 304 284 278 233 226 220 215 165 156 141 BT NTT PLDT RBOC Telstra