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Motorsport Australia Strategic Plan 2020-2022

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Motorsport Australia Strategic Plan 2020-2022 Empowering a Motorsport Nation a Motorsport Empowering Motorsport Australia Strategic Plan 2020-2022 We are currently enjoying record competitor numbers and events underpinned by a growing number of clubs and volunteer officials. Welcome to the Future of Motorsport Motorsport Australia is proud to present its 2020- are also committed to ensuring that more girls and 2022 Strategic Plan – Empowering a Motorsport women take up the sport, whether as competitors or Nation. This Plan sets out the future direction in the myriad of other roles available in the sport. of motorsport in this country and builds on the significant achievements of the last five years. Our commercial partners are also enjoying the benefits of working closely with Motorsport Australia and this plan Since the Confederation of Australian Motor Sport demonstrates how we will build upon these opportunities (CAMS) was formed in 1953, it has been the trusted to generate even more commercial support, which in custodian of motorsport in this country. Under the turn will result in a more financially sustainable sport. auspices of the Fédération Internationale de l’Automobile (FIA), it has overseen and regulated the sport to a This Plan outlines our key objectives for the next point where Australia is seen as one of the leading three years and provides the vision for how we motorsport nations in the world, particularly in the area intend to increase motorsport’s footprint in Australia. of safety. We’ve supported the development of our From grassroots through to the international level, young stars and ensured that Australians continue to all components are crucial to this Plan. We will work compete at the highest levels, both here and overseas. collaboratively with all stakeholders and improve In recent years, our role has changed markedly, and access to our sport so that Australians can continue the organisation is now more active as a promoter of to safely enjoy one of this country’s most popular the sport. In addition, we also provide expert training sports. Our focus is also on adapting new technologies services in other countries. We are, and remain, the to allow the sport to better respond to the changing peak motorsport body for our sport in Australia. needs of the next generation of racing enthusiasts. In late 2019 the CAMS name was changed to Motorsport The significant benefits of motorsport, ranging from Australia in order to better reflect our role. We also believe volunteering to the sporting, social and economic that it will assist us in further growing and promoting benefits it brings, particularly to regional communities, the sport as the new name now tells our story. provides Motorsport Australia with a solid platform to continue growing our sport. We enjoy a strong Motorsport is in an enviable position. We are relationship with the FIA and Sport Australia, and through currently enjoying record competitor numbers and this Plan we will aim to achieve the goals outlined in the events underpinned by a growing number of clubs recently published Sport 2030 - National Sport Plan. and volunteer officials. This growth will provide us with an unprecedented number of opportunities We look forward to an even stronger future for in areas such as track development, funding junior Australian motorsport together with you, our development and increased government support. We participants, supporters and key stakeholders. 2 What is Empowering a Motorsport Nation? Motorsport Australia’s vision is for the motorsport Together we will introduce more people to the power of community to work as one and to have “more motorsport and inspire a new generation to get involved. people enjoying more motorsport, in more places, more often”. We believe motorsport can improve Motorsport in Australia is thriving. In the last five years, health and social outcomes for all Australians we have enjoyed record growth in the number of through their involvement in our great sport. active licence holders, volunteer officials, clubs and events. We intend to build on that momentum and The Motorsport Australia community has a membership empower competitors, officials, clubs and motorsport of many, including competitors, officials, car clubs and fans to enjoy more motorsport, more often. their members, venues, professional teams, event promoters, auto-related industries, government agencies, Each element of the Plan is important and will commercial partners, volunteers, our staff and more. fuel our success. As we deliver the Plan we will “Empower a Motorsport Nation”. More people enjoying more motorsport, in more places, more often 3 Engage - Excite - Improve We recognise the unique The Engage - Excite - Improve cycle will guide roles and responsibilities Motorsport Australia, our members, our clubs and our partners. We will listen to and engage with each other held by each section of to provide the experiences our communities want. the Motorsport Australia We recognise the unique roles and responsibilities held community – we are by each section of the Motorsport Australia community, and the importance of each of these roles – we are all all in this together. in this together. We are committed to working together, strategically, to achieve a whole of sport benefit. Empowering a Motorsport Nation is the blueprint for how Motorsport Australia will collaborate with key stakeholders and partners to drive the increased capacity, relevance and sustainability of motorsport across Australia. Time for Change The changing and dynamic nature of sport in Australia, as well as current social, political and financial influences, means the continuing success of motorsport is far from assured. Realising this, Motorsport Australia, and our key stakeholders, have identified some fundamental changes that need to be made in the way we work together to achieve the sport’s broad-ranging potential. The Engage - Excite - Improve Cycle Empowering a Motorsport Nation has been developed with regard to the recommendations made in Sport 1. Engage We will offer the right opportunities for Australia’s Intergenerational Review of Australian Sport more people to engage with motorsport 2017 and its Sport 2030 – National Sport Plan. in Australia to make sure it is and remains a relevant sport of choice. Released in 2018 the 2030 National Sport Plan aims to address the many forces influencing people’s decisions and 2. Excite We will work with our stakeholders to choices about how they spend their recreational time and deliver positive, fun and meaningful sporting dollars. This knowledge has helped craft this Plan. experiences for all involved in motorsport and inspire a new generation of people The Sport 2030 – National Sport Plan sets out to get involved in new ways. Sport Australia’s bold vision of “ensuring Australia is the world’s most active and healthy nation, 3. Improve We will support our Board, staff, known for our integrity and sporting success”. commissions, state councils, committees, clubs, officials, drivers, and The Motorsport Australia community is perfectly everyone else involved in motorsport positioned to help Sport Australia’s vision come to be the best they can be. to life – we want to play a part and Empowering a Motorsport Nation will help us do this. 1. EN GA G E E V O R P M I . 3 E IT XC 2. E 4 Motorsport: Our Way Forward Our Purpose Our People To lead, promote, regulate, educate, develop The future strength of Motorsport Australia and and grow safe, fair, enjoyable and socially the sport lies in our people. We will proactively responsible motorsport in Australia. attract, support, train and retain great people who can help us achieve our vision. Our Vision More people enjoying more motorsport, in more places, more often. Our Behaviour Framework Respect Excellence Accountability Pride We value each other, our We embrace change We do what we We lead by example and differences, opinions and and strive to be the say we will do. take pride in our sport all involved in our sport. best we can be. and our organisation. We will: We will: We will: We will: Take ownership of our Be inclusive and welcome Have the consumer at the behaviours and our work. Lead by example. all members of the heart of everything we do. Australian community Be fair, ethical and Celebrate achievements into our sport. Work as one team transparent in all and acknowledge those towards achieving our that we do. who are contributing to Build positive and collective vision. our collective success. encouraging relationships Be open, listen and give with anyone who Be innovative and embrace honest feedback, for the Show support and wants to engage with change; we are prepared benefit of the sport, even enthusiasm for the motorsport in Australia. to be challenged and if it is uncomfortable. organisation and all adapt to the changing elements of our Motorsport Value and listen to the needs of our communities Australia community. opinions of others. and consumers. Work to improve Show appreciation and Enjoy what we do and Motorsport Australia’s thank people for their excite people about image and confidently efforts and contributions. the opportunities promote our brand to clubs, associated with being members and partners. involved in motorsport. Take pride in every Have safety at the centre aspect of our work, of all our offerings. the organisation, our motorsport community Strive to be the best we and the sport itself. can be – everyday. 5 Our Strategic Priority Areas One Motorsport Work collaboratively, through aligned structures, systems and behaviours, to grow an industry- leading national sports organisation. Connecting People with Motorsport Make participation and involvement in motorsport easier, more diverse and more rewarding for all Australians of all ages and backgrounds. The Future of Motorsport Continually strive to support the needs of our community for the future success of our sport. Engage new technologies and systems to deliver improved services and support to our Motorsport Australia community for the betterment of our sport.
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