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& Monthly sponsorship industry analysis report

June 2013 AUSTRALIA &

NEW ZEALAND

International Marketing Reports Ltd 33 Chapel Street Buckfastleigh TQ11 0AB UK

Tel +44 (0) 1364 642224 [email protected] www.imrsponsorship.com

ISSN 2050-4888 eISSN 2050-4896

Copyright ©2012 by International Marketing Reports Ltd

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, photocopying or otherwise, without the prior permission of the publisher and copyright owner. While every effort has been made to ensure accuracy of the information, advice and comment in this publication, the publisher cannot accept responsibility for any errors or actions taken as a result of information provided.

2 Sponsorship Today methodology

Sponsorship Today reports are created through the collection of data from news feeds, web searches, industry and news publications. Where sponsorship deals have not been reported, the Sponsorship Today team actively seeks data through web searches, annual financial reports and contacting sponsors, agencies and rights holders.

Most sponsorship deals are not reported and, of those that are, the majority do not provide accurate fee or duration data. IMR estimates unreported fee values through comparisons with similar deals, contacts with industry insiders and through its long experience of creating sponsorship analysis reports.

There is no guarantee of accuracy of estimates. The sponsorship industry is also known to overstate sponsorship fee values. Such reports are frequently based the maximum potential value of a deal and might include the total should all incentive clauses (such as sporting success) be met and no morality clauses invoked. In such cases, rights holders rarely achieve their maximum values.

IMR also states all in-kind deals as an estimated cash value.

Estimated values listed in this report are marked in red, whereas reported values are marked in black.

All values throughout this report are given in US dollars.

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CONTENTS

Executive summary ...... 7 Sponsorship industry size...... 7 Investing industries ...... 7 Major challenges in Australia...... 8 New Zealand – Rugby is king ...... 9 Popularity of / New Zealand ...... 11 Australia ...... 12 New Zealand ...... 15 ...... 15 Australia / New Zealand sponsorship analysis ...... 16 Australia / New Zealand sponsorship analysis by sport ...... 17 Australia / NZ sponsorship analysis by industry sector ...... 19 Australia / NZ sponsorship by international source ...... 21 Australia / NZ sponsorship analysis by company ...... 23 Australia – sponsorship analysis by sport...... 25 Australian Rules sponsorship analysis ...... 27 Australian sponsorship analysis ...... 30 Australian sponsorship analysis ...... 33 Australian soccer sponsorship analysis ...... 36 Australian sponsorship analysis ...... 39 Australian sponsorship analysis ...... 42 Australian sponsorship analysis ...... 45 Australia – sponsorship analysis by industry sector ...... 48 Financial services ...... 48 Government ...... 49 Automotive ...... 50 Alcohol ...... 50 Soft drinks ...... 51 Airlines ...... 51 Telecommunications ...... 52 Australia – sponsorship analysis by international source ...... 52 Australia – sponsorship analysis by company ...... 54 New Zealand sponsorship analysis by sport ...... 56 Union sponsorship analysis ...... 58 New Zealand soccer sponsorship analysis ...... 61 New Zealand cricket sponsorship analysis ...... 64 New Zealand sponsorship analysis by industry sector ...... 67 New Zealand sponsorship analysis by international source ...... 70 New Zealand sponsorship analysis by company ...... 72 Australian sports sponsorship deals ...... 73 New Zealand sports sponsorship deals ...... 122

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Table of charts and tables

Table 1. Comparative population of Australia and New Zealand by major cities ...... 11 Table 2. Total attendance of Australian primary sports 2003-2012 ...... 12 Chart 1. Average attendance of Australian primary sports 2003-2012 ...... 12 Chart 2. Total attendance of Australian primary sports 2003-2012 ...... 13 Table 3. Australian club attendance 2012 – AFL ...... 13 Table 4. Australian club attendance 2012 – NRL ...... 14 Table 5. Australian club attendance 2012 – Super Rugby ...... 14 Table 6. Australian club attendance 2012 – A League ...... 14 Chart 3. Super Rugby average attendance by country 2006-2012 ...... 15 Chart 4. Super Rugby average attendance by club 2012 ...... 15 Table 7. Australia / New Zealand sponsorship spend overview ...... 16 Table 8. Comparative GDP – Australia and New Zealand ...... 16 Table 9. Australia / New Zealand sponsorship analysis by sport ...... 17 Chart 5. Australia / New Zealand sponsorship analysis by sport by number of deals ...... 18 Chart 6. Australia / New Zealand sponsorship analysis by sport by value of deals ...... 18 Table 10. Australia / New Zealand sponsorship analysis by industry sector ...... 19 Chart 7. Australia / New Zealand sponsorship analysis by industry sector by number of deals ...... 20 Chart 8. Australia / New Zealand sponsorship analysis by industry sector by value of deals ...... 20 Table 11. Australia / New Zealand sponsorship analysis by international source ...... 21 Chart 9. Australia / New Zealand sponsorship by international source by number of deals ...... 22 Chart 10. Australia / New Zealand sponsorship by international source by value of deals ...... 22 Table 12. Australia / New Zealand sponsorship analysis by company ...... 23 Table 13. Australian sponsorship analysis by sport ...... 25 Chart 11. Australian sponsorship analysis by sport by number of deals ...... 26 Chart 12. Australian sponsorship analysis by sport by value of deals ...... 26 Table 14. Australian Rules Football analysis by industry sector...... 27 Chart 13. Australian Rules Football analysis by industry sector by number of deals ...... 28 Chart 14. Australian Rules Football analysis by industry sector by value of deals ...... 28 Table 15. Australian Rules Football leading sponsors ...... 29 Table 16. analysis by industry sector ...... 30 Chart 15. Australian Rugby league analysis by industry sector by number of deals ...... 31 Chart 16. Australian Rugby league analysis by industry sector by value of deals ...... 31 Table 17. Australian Rugby League leading sponsors ...... 32 Table 18. Australian motorsport analysis by industry sector ...... 33 Chart 17. Australian motorsport analysis by industry sector by number of deals ...... 34 Chart 18. Australian motorsport analysis by industry sector by value of deals ...... 34 Table 19. Australian motorsport leading sponsors ...... 35 Table 20. Australian soccer analysis by industry sector ...... 36 Chart 19. Australian soccer sponsorship analysis by industry sector by number of deals ...... 37 Chart 20. Australian soccer sponsorship analysis by industry sector by value of deals ...... 37 Table 21. Australian soccer leading sponsors ...... 38 Table 22.. Australian cricket sponsorship analysis by industry sector ...... 39 Chart 21. Australian cricket sponsorship analysis by industry sector by number of deals ...... 40 Chart 22. Australian cricket sponsorship analysis by industry sector by value of deals ...... 40 Table 23. Australian cricket leading sponsors ...... 41 Table 24. Australian tennis sponsorship analysis by industry sector ...... 42 Chart 23. Australian tennis sponsorship analysis by industry sector by number of deals ...... 43 Chart 24. Australian tennis sponsorship analysis by industry sector by value of deals...... 43 Table 25. Australian tennis leading sponsors ...... 44 Table 26. Australian Rugby Union sponsorship analysis by industry sector ...... 45

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Chart 25. Australian Rugby Union sponsorship analysis by industry sector by number of deals ...... 46 Chart 26. Australian Rugby Union sponsorship analysis by industry sector by value of deals ...... 46 Table 27. Australian Rugby Union leading sponsors ...... 47 Table 28. Australian sponsorship analysis by industry sector ...... 48 Chart 27. Australian sponsorship analysis by industry sector by number of deals...... 49 Chart 28, Australian sponsorship analysis by industry sector by value of deals ...... 49 Table 29. Australian sponsorship analysis by international source ...... 52 Chart 29. Australian sponsorship by international source by number of deals ...... 53 Chart 30. Australian sponsorship by international source by value of deals ...... 53 Table 30. Australian sponsorship analysis by company ...... 54 Table 31. New Zealand sponsorship analysis by sport ...... 56 Chart 31. New Zealand sponsorship analysis by number of deals ...... 57 Chart 32. New Zealand sponsorship analysis by value of deals ...... 57 Table 32. New Zealand Rugby Union sponsorship analysis by industry sector ...... 58 Chart 33. New Zealand Rugby Union sponsorship analysis by number of deals ...... 59 Chart 34. New Zealand Rugby Union sponsorship analysis by value of deals ...... 59 Table 33. New Zealand Rugby Union leading sponsors ...... 60 Table 34.New Zealand soccer sponsorship analysis by industry sector ...... 61 Chart 35. New Zealand soccer sponsorship analysis by number of deals ...... 62 Chart 36. New Zealand soccer sponsorship analysis by value of deals ...... 62 Table 35. New Zealand soccer leading sponsors ...... 63 Table 36.New Zealand cricket sponsorship analysis by industry sector ...... 64 Chart 37. New Zealand cricket sponsorship analysis by number of deals ...... 65 Chart 38. New Zealand cricket sponsorship analysis by value of deals ...... 65 Table 37. New Zealand cricket leading sponsors ...... 66 Table 38. New Zealand sponsorship analysis by industry sector ...... 67 Chart 39. New Zealand sponsorship analysis by industry sector by number of deals ...... 68 Chart 40. New Zealand sponsorship analysis by industry sector by value of deals ...... 68 Table 39. New Zealand sponsorship analysis by international source ...... 70 Chart 41. New Zealand sponsorship analysis by international source by number of deals ...... 71 Chart 42. New Zealand sponsorship analysis by international source by value of deals ...... 71 Table 40. New Zealand sponsorship analysis by company ...... 72 Table 41. Australian sponsorship deal values and duration by company ...... 73 Table 42. New Zealand sponsorship deal values and duration by company ...... 122

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Australia/New Zealand June 1, 2013

EXECUTIVE SUMMARY

SPONSORSHIP INDUSTRY SIZE

Australia and New Zealand not only share a geographical region, a common language and a similar history but also a sporting culture in which rugby and cricket are major sports and soccer is becoming increasingly popular. Economically the countries are close trading partners and large domestic companies such as , Lion Nathan and Sky City sponsor sports in both countries.

In both countries sport is a very important part of national culture and pride. However, there are some significant differences. In Australia, for example, the most popular sports code is Australian Rules Football, whereas in New Zealand it is rugby union. In the modern era, both countries have punched above their weight (relative to population size) in a wide range of sports on the international stage.

Analysis of 1,662 deals in Australia (1,405) and New Zealand (257) shows that the two countries’ combined sponsorship rights income is US$734 million dollars. The deals analysed represent the main rights holders in major sports such as Australian Rules Football, rugby union/league, cricket, soccer, , tennis, athletics and horseracing.

Given that there will still be a considerable number of much smaller rights holders not examined, it is fair to estimate the total to be $880 million (Australia $735m / New Zealand $145m).

This total value is in line with expectations for major western economies given the relative size of the populations of the two countries. The , for example, with a population approximately three times the size of Australia, has an annual sports sponsorship rights spend in the region of $1.5 - $2 billion. The sum for Australia and New Zealand can be seen as a sign of a mature industry given that, unlike the UK, the two countries do not have the major global sporting of the English Premiership, which command high rights fees due to international exposure.

INVESTING INDUSTRIES

In most regions with advanced sponsorship industries the financial services sector is the dominant investor, accounting for approximately 20% of the market by spend. In Australia and New Zealand however, the sector accounts for just 15% of total spend. There are several reasons for this reduced proportion but the main reason is the significant investment from national Government to virtually every major sport in Australia. The payments are partly a result of the Government subsidising those sports which drop alcohol sponsorship in the so-called ‘Be the Influence’ programme. The Australian Sports Commission has also invested heavily in sport as part of its programme to improve the nation’s health and enhance the international image of the country.

Despite the government campaign, alcohol still accounts for 7.4% of sponsorship spend in the country, a higher total than , , , or the USA and roughly

7 Australia/New Zealand June 1, 2013

equivalent to that of the UK, which was measured at 9% in 20071 (although this figure has since fallen).

The automotive sector in Australia is a high investor in sponsorship with General Motors’ Holden subsidiary, Ford, Toyota, Kia and Hyundai all major sponsors of sport.

On the other hand telecommunications, traditionally a major sponsorship investor in western economies, spends relatively little on sport in either country with the only large deal being ’s title sponsorship of rugby league in Australia.

MAJOR CHALLENGES IN AUSTRALIA

The sponsorship industry in Australia and New Zealand faces major challenges, in particular from the doping and match-fixing scandals that have rocked sports in Australia in recent months.

A major report from the Australian Crime Commission has uncovered evidence of performance enhancing and recreational drug use, the former run as a very sophisticated operation. Links to organised crime and match fixing have also been uncovered, and the inquiry has identified serious problems in most of the major sports in the country.

This is obviously of significant concern to sponsors (for example Telstra has stated that it is awaiting the outcome of full inquiries into the matters raised) and, given the complexities of modern sponsorship agreements, there is a very strong likelihood that sponsors affected could invoke ‘morality’ clauses to withdraw from their contracts if they felt the issues were damaging their brands.

Ironically the scale of the problem might offer some reassurance to sponsors. Because the scandal has affected so many sports, there is no one sponsor that stands out as being associated with ‘wrong-doing’. In commercial terms this could protect the sponsors and there might even be a legal argument to challenge any sponsor considering withdrawal if termination is based on the grounds that damage has occurred. At present, however, there have been reassuring noises from the major rights holders and big sponsors appear to be awaiting further developments before making their decisions.

Another significant challenge for the Australian sports industry is the performance slump at international level. The country’s Olympic team has not performed as well as expected in the past two Olympic Games; the national cricket team, for a long time the world’s best, has spent the past six years in decline and, in rugby union, Australia is eclipsed by the pre- eminence of New Zealand’s All Blacks. In tennis, no Australian has won a men’s tournament since won Wimbledon in 2002 and only one woman, (US Open 2011), has won a grand slam since in 1980.

Despite huge advances in Australian soccer over the past two decades, the national team is still a relative minnow on the international stage. Given that Australian Rules Football has no significant appeal beyond the national borders and that rugby league has only the

1 Driving Business Through Sport 2, Part 1: European Sports Marketing Data, IMR Publications Ltd, 2007.

8 Australia/New Zealand June 1, 2013

English clubs to compare in stature, the international profile of Australian sport is at its lowest in the modern era.

This obviously has an impact on sponsorship and is witnessed by the huge discrepancy in sponsorship value for New Zealand’s rugby union team, the All Blacks, to that of the Australian national team. Admittedly rugby union is by far the pre-eminent and the All Blacks have a legendary status wherever rugby is played. Despite this, the difference is still significant.

NEW ZEALAND – RUGBY IS KING

In New Zealand rugby union is, as discussed, the most popular sport by far and the country’s All Blacks are a powerful symbol for the entire nation. As a result they have attracted very large sponsorship deals from both and AIG, although the latter is somewhat controversial given that it has introduced branding to the team’s jerseys.

Aside from rugby (both union and league), cricket and soccer are the key sports in terms of sponsorship value. The national soccer team, the All Whites, qualified for the 2010 for the first time since 1982 and, despite elimination in the first round, they were the only team not to lose in the tournament. This raised both the domestic and international profile of the team and the status of soccer within New Zealand. Whether this will deliver long-term commercial returns remains to be seen.

Because of the small population size of New Zealand, it is not home to major multi-national companies and a high proportion (72%) of sponsorship spend is derived from international companies. However, when analysed by deal numbers, domestic companies are ardent backers of sport with more than 60% of deals being from home-grown businesses.

When Adidas and AIG’s huge deals with the NZRU are removed from the equation, the big spenders in New Zealand are the financial services sector (BNZ, Investec, MasterCard, ANZ and ASB) and car manufacturers, in particular Ford who invest in major rights in both rugby union and cricket.

THE FUTURE The future of sports sponsorship spend in Australia and New Zealand is based on the security of a well-established and successful sporting culture and infrastructure. Given the relative strength of the economies of both countries, especially when compared to other western nations, the issue of restricted marketing budgets is not pressing and there is no inherent reason for a slowdown in the growth of rights fees.

The primary challenge for the Australian industry is, of course, for rights holders to get their house in order when it comes to illegal activity.

The sponsorship industry in Australia is fairly sophisticated, with expertise roughly on a par with countries such as the UK, Germany and Scandinavia. However, as is the case in virtually every country worldwide, rights holders are still generally one step behind sponsors in their knowledge. With a growing demand for social media activation and measurable return on investment, this is an area that needs to be addressed for those rights holders to justify increasing their rights fees.

9 Australia/New Zealand June 1, 2013

In New Zealand the major All Blacks deals are secure for the foreseeable future. The main challenge is for smaller rights holders to develop their understanding of the industry and build strategies to attract sponsors. With limited budgets to attract high calibre staff, this will be difficult. The initial problem, common to small rights holders everywhere, is in understanding that there is a need for a more professional approach and having the courage and commitment to invest in auditing and marketing their commercial rights.

10 Australia/New Zealand June 1, 2013

POPULARITY OF SPORT IN AUSTRALIA / NEW ZEALAND

There are numerous methods for determining the relative popularity of sports in any one country. For assessing the sponsorship market, sports popularity is important because it provides a benchmark from which to measure the potential success of rights investment. The basic supply and demand model suggests that the more popular a team or a sport may be, the higher the sponsorship rights fee is likely to be.

This is obviously a simplistic assumption (and not valid for every scenario). The metrics used to determine rights values are more complex and include media coverage, socio- demographic profiling and image attributes of the sport and the rights on offer. However, sports popularity is a useful benchmark for understanding the sporting culture of a territory and making comparisons between sporting codes and properties within those codes. The key measures of popularity in sport are live attendance, TV viewing figures, press coverage, internet traffic and financial turnover. On the whole, live attendance tends to be the most reliable of the metrics analysed because it demonstrates the size of the audience willing to make the considerable effort of buying tickets and attending events.

TV viewing figures and rights fees, although useful, are less reliable because they don’t necessarily reflect the commitment of fans. A free-to-air broadcast of a particular sport on prime-time TV could pull a much bigger audience than a pay-TV broadcast of a much more popular sport because of the restricted access to the latter. TV rights fees can be skewed if the bidder pays over the odds for strategic reasons or secures rights for a comparatively low value due to lack of competition.

To create a snapshot of sports popularity, therefore, live attendance is the key metric measured. To put the popularity of sport into context in Australia and New Zealand it is also important to understand the basic demographics of each country.

Table 1. Comparative population of Australia and New Zealand by major cities

Australia 22,966,306 New Zealand 4,451,017 1 4,605,992 1 1,397,300 2 4,169,103 2 395,600 3 2,146,577 3 Christchurch 375,900 4 1,832,114 4 Hamilton 209,300 5 1,262,940 5 Napier-Hastings 125,000 6 Gold Coast-Tweed 576,747 6 Tauranga 122,200 7 Newcastle 540,002 7 Dunedin 118,400 8 367,752 8 Palmerston North 83,300 9 288,101 9 Nelson 61,100 10 Sunshine Coast 241,643 10 Rotorua 56,100 11 Greater 216,276 11 New Plymouth 53,000 12 Geelong 174,086 12 Whangarei 52,500 13 167,636 13 Invercargill 49,000 14 146,477 14 Whanganui (Wanganui) 39,500 15 Darwin 129,062 15 Gisborne 34,400

11 Australia/New Zealand June 1, 2013

Australia is, of course, a much larger country with a population approximately five times greater than that of New Zealand. Similarly, the major cities in Australia have much bigger populations than their New Zealand equivalents and it is therefore easier for those cities to support sports clubs and events in large numbers with a consequent differentiation in sponsorship values.

AUSTRALIA

Table 2. Total attendance of Australian primary sports 2003-2012 Total Average Maximum Minimum AFL 68,903,047 36,418 100,016 6,354 NRL 33,495,007 16,789 82,976 4,125 A-League 11,072,165 11,630 55,436 1,003 NBL 6,136,199 3,850 14,805 920 Super Rugby 5,815,736 21,620 52,113 10,122 Cricket 5,148,080 23,724 89,155 107 One Day International Cricket 2,441,803 24,418 79,000 3,109 Domestic Twenty20 2,072,878 14,913 46,581 3,177 Domestic One Day Cricket 592,435 4,896 26,190 696 ABL 144,987 1,342 3,124 200 Source: austadiums.com

Chart 1. Average attendance of Australian primary sports 2003-2012

40,000 30,000 20,000 10,000 0

Source: austadiums.com

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Chart 2. Total attendance of Australian primary sports 2003-2012

80,000,000 60,000,000 40,000,000 20,000,000 0

Source: austadiums.com

The data shows that AFL (Aussie Rules Football) is clearly the most popular sport with high average and cumulative attendance over a ten year-period.

This is followed by NRL () with A-League (soccer) some way behind. Average attendance for international and major domestic cricket is high but, with relatively few matches, the cumulative total is behind that of and the highly popular Super Rugby, a tri-nation club competition featuring teams from and New Zealand.

Table 3. Australian club attendance 2012 – AFL

Team Played Cumulative total Average Collingwood 11 657,785 59,799 Essendon 11 524,680 47,698 Carlton 11 502,936 45,721 Richmond 11 435,203 39,564 11 414,109 37,646 Adelaide 11 405,122 36,829 Hawthorn 11 375,158 34,105 Fremantle 11 367,248 33,386 St Kilda 11 359,670 32,697 Geelong 11 346,593 31,508 Melbourne 11 315,983 28,726 11 274,795 24,981 North Melbourne 11 271,828 24,712 11 256,491 23,317 11 223,781 20,344 Port Adelaide 11 219,017 19,911 Gold Coast 11 150,100 13,645 11 119,073 10,825

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Table 4. Australian club attendance 2012 – NRL Cumulative Team Played total Average 12 400,528 33,377 Canterbury Bankstown Bulldogs 12 282,864 23,572 Newcastle 12 251,024 20,919 12 226,848 18,904 12 201,633 16,803 St George Dragons 12 197,111 16,426 12 194,726 16,227 Manly-Warringah 12 175,120 14,593 North Cowboys 12 172,978 14,415 12 172,865 14,405 Cronulla-Sutherland 12 158,802 13,234 12 152,217 12,685 12 149,790 12,483 12 130,301 10,858 12 122,274 10,190

Table 5. Australian club attendance 2012 – Super Rugby Cumulative Team Played total Average Reds 8 273,745 34,218 Waratahs 8 167,494 20,937 8 115,352 14,419 8 111,308 13,914 8 106,041 13,255

Table 6. Australian club attendance 2012 – A League Cumulative Team Played total Average Melbourne Victory 13 263,648 20,281 Brisbane Roar 13 174,033 13,387 Newcastle Jets 13 157,518 12,117 Sydney FC 14 166,052 11,861 Central Coast Mariners 13 124,892 9,607 Melbourne Heart 14 127,142 9,082 Adelaide United 14 123,160 8,797 Perth Glory 13 108,011 8,309 Western Sydney Wanderers 14 49,649 3,546

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NEW ZEALAND

SUPER RUGBY

Chart 3. Super Rugby average attendance by country 2006-2012

40,000

35,000

30,000

25,000 South Africa 20,000 Australia 15,000 New Zealand 10,000

5,000

0 2006 2007 2008 2009 2010 2011 2012

Chart 4. Super Rugby average attendance by club 2012

50,000 40,000 30,000 20,000 10,000 0

Attendance data for sport in New Zealand is less reported than that in Australia, largely due to the semi-professional nature of many of the sports leagues and clubs. With rugby union being the dominant sport, it is interesting to note that in Super Rugby, average attendances among clubs are generally higher than equivalents in Australia and it is only the very high crowds attracted by the that keeps the Australian overall average higher, despite the much bigger population centres that Australian clubs draw on.

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AUSTRALIA / NEW ZEALAND SPONSORSHIP ANALYSIS

Table 7. Australia / New Zealand sponsorship spend overview Country / Region Number Number Total Total Average of deals of deals deal deal deal (%) value value value (US$m) (%) (US$m) Australia 1405 84.5% 613.73 83.5% 0.44 New Zealand 257 15.5% 121.00 16.5% 0.47 Grand Total 1662 100.0% 734.72 100.0% 0.44

Table 8. Comparative GDP – Australia and New Zealand

Australia (2012) New Zealand (2011) Total $960.722 billion 89% Total $122.193 billion 11% Per capita $42,354 Per capita $27,668

The main analysis of sponsorship in Australia and New Zealand will be presented in specific country sections later in the report. However, because there are several sports events that cover the two countries (such as Super Rugby, the A-League and V8 Supercars) it is useful to consider the overall picture in the two countries.

Interestingly, an analysis of the respective GDPs of Australia and New Zealand shows that sponsorship rights spend is proportionally very similar. Australia, having a gross domestic product of 89% of the combined total of the two countries, accounts for 84.5% of sponsorship value.

This finding is surprising given that Australia has five major professional sports leagues whereas New Zealand has only rugby union and, to a much lesser extent, cricket at the fully professional level.

As mentioned earlier the value in New Zealand’s sponsorship rights is boosted by the huge deals secured by the NZRU for the All Blacks, which account for an estimated $76 million (63%) of the country’s $121 million total, an unprecedented proportion in western nations. The Emirates Team New Zealand America’s Cup deal hasn’t been included in this report because it is considered to be mainly an international sponsorship. Although it obviously has an element of its marketing targeted at New Zealand, the 2013 event is taking place in San Francisco and will be broadcast around the World. As such including the deal (thought to be worth in the region of $50 million), would skew the findings considerably. The All Blacks deals are included because New Zealanders identify very strongly with rugby union and with the national team and Adidas’s massive sponsorship is largely linked to sales, which are predominantly targeted at New Zealand nationals.

This single rights holder has pushed the overall value of rugby union to second spot among the combined countries’ sponsorship income (behind Australian Rules Football) and helped to develop the sports marketing industry in New Zealand.

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AUSTRALIA / NEW ZEALAND SPONSORSHIP ANALYSIS BY SPORT

Table 9. Australia / New Zealand sponsorship analysis by sport Sport Number Number Total Total Average of deals of deals deal deal deal (%) value value value (US$m) (%) (US$m) Australian Rules Football 233 14.0% 135.78 18.5% 0.58 Rugby Union 95 5.7% 105.51 14.4% 1.11 Rugby League 289 17.4% 90.00 12.2% 0.31 Motorsport 104 6.3% 76.70 10.4% 0.74 Soccer 207 12.5% 75.96 10.3% 0.37 Cricket 215 12.9% 63.75 8.7% 0.30 Tennis 138 8.3% 48.25 6.6% 0.35 Olympics 34 2.0% 22.60 3.1% 0.66 61 3.7% 18.77 2.6% 0.31 Horseracing 50 3.0% 18.92 2.6% 0.52 Multi-purpose (naming rights) 11 0.7% 16.23 2.2% 1.48 15 0.9% 13.82 1.9% 0.92 Hockey 23 1.4% 9.45 1.3% 0.41 Basketball 23 1.4% 8.57 1.2% 0.37 Yachting 11 0.7% 7.10 1.0% 0.65 Rugby (naming rights) 1 0.1% 5.00 0.7% 5.00 Athletics 47 2.8% 4.63 0.6% 0.10 35 2.1% 4.37 0.6% 0.12 Cycling 22 1.3% 4.06 0.6% 0.18 33 2.0% 3.79 0.5% 0.11 Winter Sports 1 0.1% 1.00 0.1% 1.00 13 0.8% 0.41 0.1% 0.03 Snowsports 1 0.1% 0.08 0.0% 0.08 Grand Total 1662 100.0% 734.72 100.0% 0.44

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Chart 5. Australia / New Zealand sponsorship analysis by sport by number of deals

Horseracing Australian Rules 3% Other Football 15% 14% Rugby Union Golf 6% Olympics 4% 2%

Tennis 8% Rugby League 17% Cricket 13% Soccer Motorsport 12% 6%

Chart 6. Australia / New Zealand sponsorship analysis by sport by value of deals Horseracing 3% Australian Rules Other Football Olympics Golf 11% 18% 3% 3% Tennis 7% Rugby Union 14%

Cricket 9% Soccer 10% Rugby League 12% Motorsport 10%

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AUSTRALIA / NZ SPONSORSHIP ANALYSIS BY INDUSTRY SECTOR

Table 10. Australia / New Zealand sponsorship analysis by industry sector Industry Sector Number Number Total Total deal Average of deals of deals deal value (%) deal (%) value value (US$m) (US$m) Financial Services 137 8.2% 111.84 15.2% 0.82 Automotive 145 8.7% 89.46 12.2% 0.62 Sports & Equipment 178 10.7% 64.92 8.8% 0.36 Government 96 5.8% 52.87 7.2% 0.55 Alcohol 112 6.7% 50.07 6.8% 0.45 Soft drinks 118 7.1% 42.13 5.7% 0.36 Airline 33 2.0% 40.51 5.5% 1.23 Telecommunications 20 1.2% 36.45 5.0% 1.82 Media 53 3.2% 26.38 3.6% 0.50 Gambling 38 2.3% 17.06 2.3% 0.45 Food 58 3.5% 16.82 2.3% 0.29 Retail 56 3.4% 15.51 2.1% 0.28 Construction 29 1.7% 13.90 1.9% 0.48 Energy 28 1.7% 12.84 1.7% 0.46 Leisure 78 4.7% 12.50 1.7% 0.16 Property 35 2.1% 11.12 1.5% 0.32 Healthcare 65 3.9% 10.87 1.5% 0.17 Logistics 18 1.1% 10.42 1.4% 0.58 Time Keeping 7 0.4% 8.04 1.1% 1.15 IT 15 0.9% 7.45 1.0% 0.50 Restaurants 26 1.6% 6.74 0.9% 0.26 Education 20 1.2% 5.55 0.8% 0.28 Toiletries 8 0.5% 5.45 0.7% 0.68 Consumer electronics 16 1.0% 5.22 0.7% 0.33 Office Equipment 10 0.6% 5.00 0.7% 0.50 Tourism 6 0.4% 4.00 0.5% 0.67 Security 6 0.4% 3.55 0.5% 0.59 Travel Agent 17 1.0% 3.54 0.5% 0.21 Tools 2 0.1% 3.00 0.4% 1.50 Recruitment 7 0.4% 2.94 0.4% 0.42 Clothing 18 1.1% 2.70 0.4% 0.15 Home Appliances 9 0.5% 2.37 0.3% 0.26 Manufacturing 3 0.2% 1.76 0.2% 0.59

Analysis of sponsorship spend by industry sector unsurprisingly shows that financial services leads by deal value but, unlike many other western nations, not by number of deals. Sports clothing deals can, to an extent, be discounted because virtually every sports rights holder has such a deal, often tied to a merchandising agreement.

Unusually, the automotive sector has beaten financial services into third place in terms of the total number of deals and the motor industry is only 3% behind when deal value is measured.

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Chart 7. Australia / New Zealand sponsorship analysis by industry sector by number of deals

Financial Services Other 8% Automotive 41% 9%

Sports Clothing & Equipment 11%

Government 6% Food Gambling 3% Alcohol 2% Airline 7% Telecoms 2% Soft drinks Media 7% 3% 1%

Chart 8. Australia / New Zealand sponsorship analysis by industry sector by value of deals

Financial Other Services Food 25% 15% 2% Gambling Automotive 2% 12%

Media 4% Telecoms 5% Sports Clothing Airline & Equipment 6% 9% Alcohol Government Soft drinks 7% 7% 6%

The strong interest in has helped to create this scenario but Kia, Toyota, Holden, Hyundai and Ford are also major sponsors of other sporting codes in the two countries.

Government features strongly, mainly because of the high level of government subsidy for sports in Australia, which is presented as sponsorship (or partnership) by many of the rights holders. Alcohol features at 7% despite a concerted attempt to reduce the sector’s involvement in sport and both soft drinks and airline deals are higher than telecommunications. This contrasts with analysis of sponsorship in the USA and where telecommunications spend is much higher – in Europe, for example, it accounts for around 10% of deal value.

20 Australia/New Zealand June 1, 2013

AUSTRALIA / NZ SPONSORSHIP BY INTERNATIONAL SOURCE

Table 11. Australia / New Zealand sponsorship analysis by international source Sponsor Hq Number Number Total Total Average of deals of deals deal deal deal (%) value value value (US$m) (%) (US$m) Australia 1055 63.5% 423.36 57.6% 0.40 USA 148 8.9% 82.04 11.2% 0.55 New Zealand 167 10.0% 46.73 6.4% 0.28 Germany 37 2.2% 38.20 5.2% 1.03 Japan 62 3.7% 32.70 4.4% 0.53 UK 63 3.8% 23.95 3.3% 0.38 South Korea 15 0.9% 17.77 2.4% 1.18 Dubai 5 0.3% 11.40 1.6% 2.28 Abu Dhabi 3 0.2% 11.00 1.5% 3.67 Switzerland 15 0.9% 10.26 1.4% 0.68 18 1.1% 6.02 0.8% 0.33 Austria 6 0.4% 4.84 0.7% 0.81 UK/South Africa 1 0.1% 4.00 0.5% 4.00 Italy 11 0.7% 3.57 0.5% 0.32 UK/ 4 0.2% 3.00 0.4% 0.75 10 0.6% 2.51 0.3% 0.25 Taiwan 1 0.1% 2.00 0.3% 2.00 Netherlands 7 0.4% 1.88 0.3% 0.27 Korea 1 0.1% 1.50 0.2% 1.50 Sweden 6 0.4% 1.13 0.2% 0.19 Czech Republic 1 0.1% 1.00 0.1% 1.00 Australia/New Zealand 4 0.2% 0.94 0.1% 0.24 Russia 1 0.1% 0.90 0.1% 0.90

The majority of sponsorship spend is generated by companies based in either Australia or New Zealand (for the purpose of this analysis, a brand such as Coca-Cola is considered to be a US company because the brand grew out of the US, whereas Holden, despite being owned by General Motors of the US, is considered Australian because it is essentially an Australian company with a US owner).

The findings are broadly in line with those for most developed countries with US, German and Japanese companies being large investors.

It might be expected that Japanese companies would show a higher level of spend given the significant investment from Japan in property and tourism in Australia and the close economic ties between the countries. That said, big Japanese sponsors such as Toyota, Sony, Panasonic, etc, operate on a global level and investment in particular territories is unlikely to be affected by other industry sectors having close ties.

21 Australia/New Zealand June 1, 2013

Chart 9. Australia / New Zealand sponsorship by international source by number of deals

South Korea Other UK 1% 0% 6% 4%

Germany Japan 0% 2% 4%

New Zealand 10%

USA 9%

Australia 64%

Chart 10. Australia / New Zealand sponsorship by international source by value of deals Other South Korea Dubai Abu Dhabi 7% 2% 2% 2%

UK Australia Japan 3% 58% 4%

Germany 5%

New Zealand 6%

USA 11%

22 Australia/New Zealand June 1, 2013

AUSTRALIA / NZ SPONSORSHIP ANALYSIS BY COMPANY

Table 12. Australia / New Zealand sponsorship analysis by company Company Number Total deal Average deal of deals value value (US$m) (US$m) Australian Sports Commission 14 30.14 2.15 Adidas 8 27.7 3.46 Telstra 3 21.325 7.11 Foxtel 3 21.175 7.06 Coca-Cola Amatil 33 18.1 0.55 Commonwealth Bank 3 13.32 4.44 Toyota 9 12.5 1.39 AIG 1 12.4 12.40 Kia 2 12.04 6.02 Emirates 5 11.4 2.28 Carlton Draught 8 10.8 1.35 ANZ 7 10.415 1.49 Ford 10 9.56 0.96 Holden 7 8.98 1.28 VB 9 6.62 0.74 Qantas 9 6.6 0.73 Rolex 3 6.5 2.17 Nab 5 6.28 1.26 Etihad 2 6 3.00 8 5.91 0.74 Hyundai 10 5.73 0.57 Suncorp 4 5.56 1.39 Nike 5 5.275 1.06 Bet 365 2 5.06 2.53 Red Bull 5 4.75 0.95 ITM 2 4.5 2.25 Optus 3 4.35 1.45 Westpac 5 4.35 0.87 Fujitsu 2 4.3 2.15 Air New Zealand 2 4.2 2.10 Toll 2 4.15 2.08 BNZ 3 4.11 1.37 BigPond Unmetred 1 4 4.00 Investec 1 4 4.00 Jack Daniels 1 4 4.00 Mastercard Worldwide 1 4 4.00 Pepsi Max 1 4 4.00 KooGa 8 3.975 0.50 Supercheap Auto 3 3.9 1.30 AAMI 6 3.875 0.65

23 Australia/New Zealand June 1, 2013

The biggest investor in sport in the two countries is actually the Australian Government. Whether this can be counted as sponsorship will be considered in the Australia section of the report.

Adidas comes second, largely because of its major deal with the New Zealand All Blacks and Telstra third, because of its title sponsorship of rugby league in Australia. Other deals will be discussed in the national sections of the report.

24 Australia/New Zealand June 1, 2013

AUSTRALIA – SPONSORSHIP ANALYSIS BY SPORT

Table 13. Australian sponsorship analysis by sport Sport Number Number Total Total Average of deals of deals deal deal deal (%) value value value (US$m) (%) (US$m) Australian Rules Football 233 16.6% 135.78 22.1% 0.58 Rugby League 271 19.3% 86.80 14.1% 0.32 Motorsport 100 7.1% 75.75 12.3% 0.76 Soccer 182 13.0% 61.97 10.1% 0.34 Cricket 125 8.9% 52.64 8.6% 0.42 Tennis 109 7.8% 44.85 7.3% 0.41 Rugby Union 80 5.7% 29.61 4.8% 0.37 Horseracing 50 3.0% 18.96 2.6% 0.52 Golf 46 3.3% 17.10 2.8% 0.37 Multi-purpose 11 0.8% 16.23 2.6% 1.48 Olympics 19 1.4% 15.10 2.5% 0.79 Swimming 8 0.6% 13.27 2.2% 1.66 Hockey 11 0.8% 8.65 1.4% 0.79 Basketball 12 0.9% 7.65 1.2% 0.64 Yachting 11 0.8% 7.10 1.2% 0.65 Rugby 1 0.1% 5.00 0.8% 5.00 Athletics 47 3.3% 4.63 0.8% 0.10 Cycling 22 1.6% 4.06 0.7% 0.18 Surfing 33 2.3% 3.79 0.6% 0.11 Netball 19 1.4% 3.38 0.5% 0.18 Winter Sports 1 0.1% 1.00 0.2% 1.00 Baseball 13 0.9% 0.41 0.1% 0.03 Snowsports 1 0.1% 0.08 0.0% 0.08 Grand Total 1405 100.0% 613.73 100.0% 0.44

As previously discussed, Australian Rules Football is the biggest sport in Australia by popularity and this is reflected in the overall sponsorship income table. When analysing sport by sponsorship spend, rugby league remains in second place but motorsport jumps above soccer, cricket and rugby union based on the high commercial values that motorsport teams achieve.

This is a reflection of the greater levels of media exposure delivered in motorsport. Logos are generally large, whether trackside or on vehicles, and frequently on screen during televised races. Brand exposure delivered in, for example, cricket is much more subtle and rights fee value depends more on the benefits of the link to the sport and the activation opportunities.

Horseracing sponsorships in this report are limited to the major events and facilities for the simple reason that there are thousands of sponsored races each year and including them all would require a dedicated report.

25 Australia/New Zealand June 1, 2013

Chart 11. Australian sponsorship analysis by sport by number of deals

Australian Rules Other Football 22% 16%

Rugby Union 6% Rugby League 19%

Tennis 8% Cricket 9% Motorsport 7% Soccer 13%

Chart 12. Australian sponsorship analysis by sport by value of deals

Australian Rules Other Football 21% 22% Rugby Union 5%

Rugby League 14% Tennis 7% Cricket 9% Motorsport Soccer 12% 10%

26 Australia/New Zealand June 1, 2013

AUSTRALIAN RULES FOOTBALL SPONSORSHIP ANALYSIS

Number of Number of Total deal Total deal Average deals deals (% of value value (% of deal value national total) (US$m) national total) (US$m) 233 16.6% 135.78 22.1% 0.58

Table 14. Australian Rules Football analysis by industry sector Industry Sector Number Number of Total deal Total deal Average of deals deals (%) value value (%) deal value (US$m) (US$m) Financial Services 27 11.6% 24.58 18.1% 0.91 Automotive 21 9.0% 23.80 17.5% 1.13 Alcohol 16 6.9% 12.80 9.4% 0.80 Airline 5 2.1% 9.70 7.1% 1.94 Sports Clothing & Equip’t 20 8.6% 7.18 5.3% 0.36 Soft Drinks 13 5.6% 6.95 5.1% 0.53 Food 12 5.2% 5.80 4.3% 0.48 Government 6 2.6% 5.52 4.1% 0.92 Telecommunications 4 1.7% 5.45 4.0% 1.36 Retail 14 6.0% 4.38 3.2% 0.31 Property 8 3.4% 3.90 2.9% 0.49 Tourism 4 1.7% 3.72 2.7% 0.93 Energy 7 3.0% 3.55 2.6% 0.51 Gambling 8 3.4% 3.18 2.3% 0.40 Logistics 4 1.7% 2.55 1.9% 0.64 Media 8 3.4% 1.40 1.0% 0.18 Healthcare 12 5.2% 1.31 1.0% 0.11 Construction 5 2.1% 1.25 0.9% 0.25 Education 3 1.3% 1.25 0.9% 0.42 Lighting 1 0.4% 1.00 0.7% 1.00 Travel Agent 1 0.4% 1.00 0.7% 1.00 Toiletries 2 0.9% 0.85 0.6% 0.43 Home Maintenance 1 0.4% 0.80 0.6% 0.80 Recycling 1 0.4% 0.50 0.4% 0.50 Transport 1 0.4% 0.50 0.4% 0.50 Restaurants 2 0.9% 0.45 0.3% 0.23 Leisure 3 1.3% 0.30 0.2% 0.10 Office Equipment 2 0.9% 0.30 0.2% 0.15 Cleaning Services 2 0.9% 0.25 0.2% 0.13 Internet 1 0.4% 0.25 0.2% 0.25 Party Planner 1 0.4% 0.25 0.2% 0.25 Mining 1 0.4% 0.20 0.1% 0.20 Ticketing 2 0.9% 0.15 0.1% 0.08 Business Park 1 0.4% 0.10 0.1% 0.10 IT 2 0.9% 0.10 0.1% 0.05 Clothing 2 0.9% 0.09 0.1% 0.05 Power tools 1 0.4% 0.07 0.1% 0.07 Agriculture 1 0.4% 0.05 0.0% 0.05 Employment 1 0.4% 0.05 0.0% 0.05

27 Australia/New Zealand June 1, 2013

Australian Rules Football, also known as ‘Aussie Rules’, is clearly the leading sport in Australia. It achieves the biggest attendances, TV rights income and sponsorship earnings. The sport is particularly popular in the states of , and . Victoria hosts most of the big teams such as Collingwood, Hawthorn, Essendon, Richmond and Carlton although Perth’s West Coast Eagles and Adelaide’s Crows are also major clubs.

Chart 13. Australian Rules Football analysis by industry sector by number of deals

Financial Services Other 12% 47% Automotive 9%

Alcohol 7%

Airline 2%

Soft Drinks Telecoms Sports Clothing 2% 5% Government & Equipment Food 9% 2% 5%

Chart 14. Australian Rules Football analysis by industry sector by value of deals

Financial Services Automotive Other 12% 9% 47% Alcohol 7%

Airline 2%

Sports Clothing Food & Equipment Telecoms 5% 9% 2% Government Soft Drinks 2% 5%

Analysis of sponsorship of Aussie Rules Football shows a very broad range of investing industries with non being dominant. The biggest spender is Toyota with its $8.6m annual ‘Premier’ partnership with the AFL, followed by several $4m deals with the governing body from Carlton & United, BigPond, Coca-Cola and banking group nab. Major club deals range from around $1.5 million to $3.5million with a wide variety of brands taking rights. The biggest is Tasmania’s deal with Hawthorn ($3.5m) although this could be construed as artificially inflated because it includes an agreement for the club to play some matches in

28 Australia/New Zealand June 1, 2013

the state capital, Hobart, which stimulates travel and economic activity in the state. A more realistic ‘top rate’ is GCU’s deal with Collingwood at $2 million per year.

Table 15. Australian Rules Football leading sponsors Company Rights Holder Property Status Value (US$) p.a. Toyota AFL Federation Premier Partner $8.6m Carlton & United AFL Federation Major Partner $5m Melbourne Stadiums Etihad Limited Federation Naming rights $5m BigPond Unmetred AFL Federation Sponsor $4m West Australian Football Carlton & United Commission Federation Partner $4m Coca-Cola Amatil AFL Federation Major Partner $4m nab AFL Nab Cup Title sponsor $4m Tasmania Hawthorn FC Club Major Sponsor $3.52m CGU Collingwood FC Club Major sponsor $2m Department of West Australian Football Sport & Recreation Commission Federation Partner $2m Emirates Collingwood FC Club Major sponsor $2m Government of South Australia SANFL Federation Partner $2m Virgin Australia AFL Federation Sponsor $2m Westpac Collingwood FC Club Major Sponsor $2m True Value Solar Essendon FC Club Major sponsor $1.6m Holden Collingwood FC Club Major sponsor $1.5m Kia Essendon FC Club Major sponsor $1.5m Mars Carlton FC Club Major Partner $1.5m Mission Western Bulldogs Club Major Sponsor $1.5m BankWest West Coast Eagles Club Major Partner $1.3m SGIO West Coast Eagles Club Major Sponsor $1.3m bingle.com.au Richmond Tigers Club Major Sponsor $1.25m Ford Geelong Cats Club Major Sponsor $1.25m Jeep Richmond Tigers Club Major Sponsor $1.25m Programmed Fremantle FC Club Major Sponsor $1.25m QBE Sydney Swans Club Major Sponsor $1.25m Woodside Fremantle FC Club Major Sponsor $1.25m Vero Brisbane Lions Club Major Sponsor $1.2m AAMI AAMI SANFL Stadium Naming Rights $1.1m National Storage Brisbane Lions Club Major Sponsor $1.1m Toyota Adelaide Crows Club Sponsor $1.1m

Because clubs are permitted sponsor logos on both and , the value of secondary deals is high. Emirates’ deal with Collingwood, for example, is reported at the same level as that of primary sponsor, CGU.

Medium-sized clubs tend to achieve primary rights fees of $1.25m - $1.5m, with smaller clubs achieving around $1 million for their primary rights.

29 Australia/New Zealand June 1, 2013

AUSTRALIAN RUGBY LEAGUE SPONSORSHIP ANALYSIS

Number of Number of Total deal Total deal Average deal deals deals (%) of value value (%)of value national total (US$m) national total (US$m) 271 19.3% 86.80 14.1% 0.32

Table 16. Australian rugby league analysis by industry sector Industry Sector Number Number Total deal Total Average of deals of deals value deal deal value (%) (US$m) value (%) (US$m)

Telecommunications 3 1.1% 22.18 25.6% 7.39 Automotive 18 6.6% 9.52 11.0% 0.53 Financial Services 21 7.7% 6.72 7.7% 0.32 Sports Clothing & Equip’t 20 7.4% 5.63 6.5% 0.28 Alcohol 25 9.2% 5.18 6.0% 0.21 Soft Drinks 26 9.6% 5.12 5.9% 0.20 Gambling 11 4.1% 4.03 4.6% 0.37 Property 8 3.0% 2.93 3.4% 0.37 Leisure 15 5.5% 2.49 2.9% 0.17 Energy 5 1.8% 2.23 2.6% 0.45 Retail 13 4.8% 2.18 2.5% 0.17 Healthcare 17 6.3% 1.75 2.0% 0.10 Food 6 2.2% 1.63 1.9% 0.27 Home Appliances 3 1.1% 1.55 1.8% 0.52 Construction 6 2.2% 1.28 1.5% 0.21 Restaurants 10 3.7% 1.22 1.4% 0.12 Media 10 3.7% 1.13 1.3% 0.11 Fluid Transfer Solutions 1 0.4% 1.00 1.2% 1.00 IT 2 0.7% 1.00 1.2% 0.50 Refuse 1 0.4% 1.00 1.2% 1.00 Recruitment 1 0.4% 0.80 0.9% 0.80 Transport 3 1.1% 0.65 0.7% 0.22 Events 1 0.4% 0.60 0.7% 0.60 Government 6 2.2% 0.60 0.7% 0.10 Consumer Electronics 3 1.1% 0.59 0.7% 0.20 Education 4 1.5% 0.50 0.6% 0.13 Logistics 2 0.7% 0.45 0.5% 0.23 Security 4 1.5% 0.45 0.5% 0.11 Hospitality 3 1.1% 0.32 0.4% 0.11 Domestic appliances 1 0.4% 0.30 0.3% 0.30 Cleaning Services 2 0.7% 0.22 0.3% 0.11 Internet 2 0.7% 0.19 0.2% 0.10 Engineering 2 0.7% 0.15 0.2% 0.08 Airline 1 0.4% 0.12 0.1% 0.12 Garden Supplies 1 0.4% 0.10 0.1% 0.10 Marketing 1 0.4% 0.10 0.1% 0.10 Party Planner 1 0.4% 0.10 0.1% 0.10 Other 6 2.4% 0.54 0.6% 0.09

30 Australia/New Zealand June 1, 2013

Chart 15. Australian Rugby league analysis by industry sector by number of deals

Automotive 7% Financial Other Telecoms Services 39% 1% 8%

Sports Clothing & Equipment 7%

Alcohol 9% Retail 5% Soft Drinks Leisure Gambling 10% Energy 5% 4% 2% Property 3%

Chart 16. Australian Rugby league analysis by industry sector by value of deals

Retail Other Telecoms 2% 21% 26% Energy 3%

Leisure 3% Automotive Property 11% 3% Gambling 5% Financial Services Sports Clothing Soft Drinks Alcohol 8% & Equipment 6% 6% 6%

Commercially, Australia’s second sport is rugby league, which is particularly popular on the country’s east coast. Queensland’s Brisbane Broncos is the biggest club by earnings, followed by a group of teams from and Queensland including the Canterbury-Bankstown Bulldogs, Newcastle and Sydney Rabbitohs. Melbourne Storm is the most successful club outside the two dominant states and has won the three times in the past ten years, although on two of those occasions the title was stripped due to salary breaches.

Telecommunications, despite having just 1% of deals by number, is the biggest investor in rugby league. This is solely as a result of the Telstra title sponsorship of the NRL’s Premiership at $21 million per year.

After this values drop dramatically, with Suncorp’s naming rights deal in Brisbane (home to the Brisbane Broncos) second at $5 million, although this deal should take into account the

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fact that Queensland Reds (Super Rugby) and Brisbane Roar (soccer) also use the stadium.

Holden’s sponsorship of the series is the next largest deal at $3.47 million, with major club sponsorships generally in the region of $1.2 million.

Table 17. Australian Rugby League leading sponsors Company Rights Holder Property Status Value (US$) p.a. Suncorp Suncorp Queensland Government Stadium Naming Rights $5m Telstra NRL Premiership Title Sponsor $21m Holden NRL State of Origin Title Sponsor $3.47m North Queensland Principal Toyota Cowboys Club Sponsor $2m Metricon Wests Tigers Club Major Sponsor $1.25m

Crown Melbourne Storm Club Major Partner $1.2m VB NRL Federation Sponsor $1.2m Steggles Sydney Roosters Club Major Sponsor $1.17m Crown South Sydney Rabbitohs Club Major Partner $1.03m Bingo Wests Tigers Club Sponsor $1m Coca-Cola Amatil NRL Federation Sponsor $1m DeLonghi South Sydney Rabbitohs Club Major Partner $1m Principal Hunter Ports Club Partner $1m Premier Nike Brisbane Broncos Club Sponsor $1m Principal NRMA Brisbane Broncos Club Sponsor $1m Pirtek Club Major Sponsor $1m St. George Illawarra Primary St. George Dragons Club Sponsor $1m Premier iSelect Gold Coast Titans Club Partner $.9m Jaycar Bulldogs Club Major Sponsor $.9m Principal Kaspersky Manly Sea Eagles Club Partner $.9m Penrith Panthers Club Major Sponsor $.9m Huawei Canberra Raiders Club Sponsor $.88m Premium KooGa Melbourne Storm Club Partner $.85m DHA Canberra Raiders Club Sponsor $.8m Skilled Park Skilled Group Queensland Government Naming Rights $.8m

32 Australia/New Zealand June 1, 2013

AUSTRALIAN MOTORSPORT SPONSORSHIP ANALYSIS

Number of Number of Total deal Total deal Average deals deals (% of value value (% of deal value national total) (US$m) national total) (US$m) 100 7.1% 75.75 12.3% 0.76

Table 18. Australian motorsport analysis by industry sector Industry Sector Number Number Total Total Average of deals of deals deal deal deal (%) value value value (US$m) (%) (US$m) Automotive 26 26% 16.3 21.5% 0.63 Soft Drinks 11 11% 9.8 12.9% 0.89 Alcohol 7 7% 6.8 9.0% 0.97 Logistics 3 3% 5.55 7.3% 1.85 Construction 4 4% 4 5.3% 1.00 Office Equipment 1 1% 4 5.3% 4.00 IT 2 2% 3.5 4.6% 1.75 Time Keeping 2 2% 3.5 4.6% 1.75 Government 6 6% 3.3 4.4% 0.55 Security 2 2% 3.1 4.1% 1.55 Tools 2 2% 3 4.0% 1.50 Financial Services 4 4% 2.1 2.8% 0.53 Airline 3 3% 1.7 2.2% 0.57 Food 3 3% 1.65 2.2% 0.55 Retail 2 2% 1.6 2.1% 0.80 Industrial Gases 1 1% 1.5 2.0% 1.50 Utilities 1 1% 1.5 2.0% 1.50 Leisure 3 3% 0.7 0.9% 0.23 Equipment Hire 3 3% 0.55 0.7% 0.18 Media 1 1% 0.4 0.5% 0.40 Consumer Electronics 3 3% 0.25 0.3% 0.08 Clothing 2 2% 0.15 0.2% 0.08 Petcare 1 1% 0.15 0.2% 0.15

Motorsport is popular in Australia with V8 supercars, a touring car series based on four- door production saloons, the dominant code although both Formula 1 and MotoGP have Australia on their international calendars. V8 Supercars teams have been struggling for sponsorship funding in recent years, with several major teams signing last-minute deals to compete in the new .

The ‘Car of the Future’ plan, announced in 2010, was designed to open the series up to new manufacturers beyond the incumbent Holden Commodores and Ford Falcons. The plan has been a qualified success with Nissan and Mercedes entering the fray. New plans to increase the appeal of the sport include races in , Korea, Hong Kong, and South Africa to add to the international events staged in the USA and New Zealand.

From a sponsorship point of view, the sport has had some success in attracting sponsors outside of the motor industry, although a wider range of brand categories would still be

33 Australia/New Zealand June 1, 2013

welcome for the major rights. At present, the big sponsors are Fujitsu, Jack Daniels, Pepsi, Red Bull and logistics company Toll.

To be fair, extending motorsport’s commercial appeal beyond the motor industry has been a challenge to motorsport codes around the world. V8 Supercars joins Formula 1 and NASCAR in being successful in this regard. However, the sport will be looking to expand on this with new car manufacturers backing teams with major sponsors.

Chart 17. Australian motorsport analysis by industry sector by number of deals

Other Automotive 36% 26%

Soft Drinks Security 11% 2%

Government Alcohol 6% IT 7% 2% Construction 4% Time Keeping Office Logistics 2% Equipment 3% 1%

Chart 18. Australian motorsport analysis by industry sector by value of deals

Security Other Automotive 4% 21% 22% Government 4% Soft Drinks Time Keeping 13% 5% IT 5% Alcohol Office 9% Equipment Construction Logistics 5% 5% 7%

Currently motorsport sponsorship in Australia is, not surprisingly, dominated by the motor industry: car manufacturers and car accessory companies (tyres, parts etc) are responsible for more than 20% of deals by value and 26% by number.

There are also numerous sponsors in categories such as IT, logistics and tools whose sponsorships are likely to have a large in-kind element being key suppliers to motorsports teams.

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In terms of race sponsorship, the biggest event remains the Australian F1 Grand Prix in which Rolex has taken over as title sponsor following a three-year stint with Qantas.

Table 19. Australian motorsport leading sponsors Company Rights Holder Property Status Value (US$) p.a. Fujitsu Fujitsu Racing GRM V8 Team Primary Sponsor $4m Jack Daniels Nissan V8 Team Primary Sponsor $4m Pepsi Max Ford Performance Racing V8 Team Primary Sponsor $4m Red Bull Triple Eight Team V8 Team Primary Sponsor $4m Toll Holden V8 Team Primary Sponsor $4m City of Australian Melbourne Corporation (AGPC) Grand Prix Partner $3m Norton Erebus V8 Team Primary Sponsor $3m Australian Grand Prix Australian Rolex Corporation (AGPC) Grand Prix Title Sponsor $3m Supercheap Auto Supercheap Auto Racing V8 Team Primary Sponsor $3m Wilson Security V8 Team Primary Sponsor $3m Coopers V8 Supercars Australia V8 Supercars Sponsor $2m Ford Ford Performance Racing V8 Team Supplier $1.75m Holden Holden Racing Team V8 Team Supplier $1.75m BOC Brad Jones Racing V8 Team Primary Sponsor $1.5m Bottle-O Ford Performance Racing V8 Team Primary Sponsor $1.5m Darrell Lea V8 Team Primary Sponsor $1.5m Dodo Lucas Dumbrell Motorsport V8 Team Primary Sponsor $1.5m ékol Lucas Dumbrell Motorsport V8 Team Primary Sponsor $1.5m HHA Erebus V8 Team Primary Sponsor $1.5m HiFlex Team Hiflex V8 Team Primary Sponsor $1.5m Irwin Erebus V8 Team Primary Sponsor $1.5m Jeld-Wen Ford Performance Racing V8 Team Primary Sponsor $1.5m Lockwood Brad Jones Racing V8 Team Primary Sponsor $1.5m Nissan V8 Team Supplier $1.5m SP Tools Erebus V8 Team Primary Sponsor $1.5m Official international Etihad V8 Supercars V8 Supercars airline $1m Mercedes V8 Team Supplier $1m

35 Australia/New Zealand June 1, 2013

AUSTRALIAN SOCCER SPONSORSHIP ANALYSIS

Number of Number of Total deal Total deal Average deals deals (% of value value (% of deal value national total) (US$m) national total) (US$m) 182 13.0% 61.97 10.1% 0.34

Table 20. Australian soccer analysis by industry sector Industry Sector Number Number Total Total Average of deals of deals deal deal deal (%) value value value (US$m) (%) (US$m) Media 6 3.3% 20.26 32.7% 3.38 Financial Services 13 7.1% 4.76 7.7% 0.37 Sports Clothing & Equipment 18 9.9% 4.73 7.6% 0.26 Automotive 13 7.1% 4.10 6.6% 0.32 Government 10 5.5% 3.84 6.2% 0.38 Retail 6 3.3% 2.96 4.8% 0.49 Energy 7 3.8% 2.61 4.2% 0.37 Food 12 6.6% 2.10 3.4% 0.17 Airline 1 0.5% 2.00 3.2% 2.00 Soft Drinks 14 7.7% 1.57 2.5% 0.11 Construction 7 3.8% 1.19 1.9% 0.17 Leisure 8 4.4% 1.09 1.8% 0.14 Consumer Electronics 2 1.1% 1.05 1.7% 0.53 Recruitment 2 1.1% 1.05 1.7% 0.53 Restaurants 4 2.2% 1.05 1.7% 0.26 Gambling 1 0.5% 1.00 1.6% 1.00 Telecommunications 1 0.5% 1.00 1.6% 1.00 Property 5 2.7% 0.95 1.5% 0.19 Airport 2 1.1% 0.87 1.4% 0.44 Alcohol 6 3.3% 0.72 1.2% 0.12 Travel Agent 3 1.6% 0.66 1.1% 0.22 Healthcare 9 4.9% 0.45 0.7% 0.05 Education 4 2.2% 0.25 0.4% 0.06 Transport 2 1.1% 0.22 0.4% 0.11 Printing 4 2.2% 0.21 0.3% 0.05 Engineering 2 1.1% 0.19 0.3% 0.10 DIY Products 2 1.1% 0.18 0.3% 0.09 Sports Facilities 1 0.5% 0.10 0.2% 0.10 Design 2 1.1% 0.09 0.1% 0.05 Time Keeping 1 0.5% 0.09 0.1% 0.09

There has been significant development of over the past eight years, culminating in the introduction of the A-League in 2005 making the sport both fully professional and potentially commercially viable. Soccer benefited from the Australian national team’s successes in reaching high profile FIFA World Cup qualification play-offs against Iran in 1998 and Uruguay in 2002. Although the team narrowly failed to qualify on both occasions, international players such as , Mark Viduka, Brett Emerton and Tim Cahill had established themselves with major English Premiership clubs which

36 Australia/New Zealand June 1, 2013

helped to strengthen the national team and raise its profile both at home and abroad. The team finally qualified for the 2006 World Cup just as the A-League was becoming established. The A-League was launched with a Pay-TV deal with which was criticised as potentially damaging to growth given that only 7% of the population had access to the matches. However, from 2013/14 public broadcasting television network SBS has secured shared rights with Fox, which will give the sport a much wider audience and, it is hoped, be a catalyst for further growth.

Chart 19. Australian soccer sponsorship analysis by industry sector by number of deals

Financial Media Services Sports Clothing 3% 7% Other & Equipment 45% 10%

Automotive 7%

Government 5% Retail Energy 3% 4% Soft Drinks Airline Food 8% 1% 7%

Chart 20. Australian soccer sponsorship analysis by industry sector by value of deals

Other Soft Drinks 21% Media 2% 33%

Airline 3%

Food 3% Energy Financial 4% Services 8% Retail 5% Sports Clothing Automotive Government & Equipment 7% 6% 8%

There should be sponsorship benefits to this arrangement as exposure of sponsors’ branding will obviously increase.

The biggest sponsor in the sport is broadcaster Foxtel in a deal that is linked to the fact that it has TV rights, hence the higher than market value sponsorship fee.

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Hyundai has title rights to the A-league at a cost of $2.5 million per year and Qantas has tile rights to the national team (the Socceroos) for $2 million p.a.

The biggest club deal is Melbourne Victory’s primary sponsorship by Swiss recruitment company, Adecco, at $1 million per year. Lesser-sized clubs achieve primary deals between $.5 and $.9 million.

Table 21. Australian soccer leading sponsors Company Rights Holder Property Status Value (US$) p.a. National Youth Foxtel FFA League Sponsor $20m Nike FFA All Events Official Partner $3m Hyundai FFA A-League Title Sponsor $2.5m Be The Influence FFA All Events Official Partner $2m Qantas FFA National team Title sponsor $2m Westfield FFA All Events Official Partner $2m Australian Sports Commission FFA All Events Official Partner $1.25m Adecco Melbourne Victory Club Principal Partner $1m ME Bank FFA A-League Sponsor $1m nab FFA All Events Official Partner $1m Optus FFA All Events Official Partner $1m Sony FFA All Events Official Partner $1m Tab FFA All Events Official Partner $1m Linglong Tyres Brisbane Roar Club Official Partner $.9m Hunter Ports Newcastle Jets Club Principal Partner $.8m The Coffee Club Brisbane Roar Club Principle Partner $.8m Fitness First Perth Glory Club Gold Sponsor $.75m Harvey Fresh Perth Glory Club Gold Sponsor $.75m Perth Airport Perth Glory Club Gold Sponsor $.75m Tony Barlow Perth Glory Club Gold Sponsor $.75m Apex Steel Adelaide United Club Key Partner $.7m Caltex Adelaide United Club Key Partner $.7m Hot Property Group Adelaide United Club Key Partner $.7m QBE Perth Glory Club Principal Partner $.7m Scalzi Adelaide United Club Key Partner $.7m nib Newcastle Jets Club Major Partner $.6m Westpac Melbourne Heart Club Principal Partner $.6m Webjet.com.au Sydney FC Club Partner $.55m Clean Energy Enterprises Adelaide United Club Main Sponsor $.525m Central Coast Masterfoods Mariners Club Major Partner $.5m

38 Australia/New Zealand June 1, 2013

AUSTRALIAN CRICKET SPONSORSHIP ANALYSIS

Number of Number of Total deal Total deal Average deal deals deals (%) of value value (%)of value national total (US$m) national total (US$m) 125 8.9% 52.64 8.6% 0.42

Table 22. Australian cricket sponsorship analysis by industry sector Industry Sector Number Number Total Total Average of deals of deals deal deal deal (%) value value value (US$m) (%) (US$m) Financial Services 11 8.8% 17.06 32.4% 1.55 Alcohol 14 11.2% 7.48 14.2% 0.53 Gambling 2 1.6% 5.20 9.9% 2.60 Government 9 7.2% 3.71 7.1% 0.41 Soft Drinks 15 12.0% 3.66 6.9% 0.24 Automotive 10 8.0% 3.01 5.7% 0.30 Sports Clothing & Equipment 12 9.6% 2.96 5.6% 0.25 Healthcare 8 6.4% 2.11 4.0% 0.26 Food 6 4.8% 1.20 2.3% 0.20 Governing Body 1 0.8% 0.96 1.8% 0.96 Retail 4 3.2% 0.93 1.8% 0.23 Airline 2 1.6% 0.80 1.5% 0.40 Media 6 4.8% 0.69 1.3% 0.12 Restaurants 2 1.6% 0.53 1.0% 0.27 Property 3 2.4% 0.31 0.6% 0.10 Agriculture 2 1.6% 0.23 0.4% 0.12 Charity 2 1.6% 0.23 0.4% 0.12 Clothing 1 0.8% 0.19 0.4% 0.19 Education 2 1.6% 0.18 0.3% 0.09 Leisure 2 1.6% 0.18 0.3% 0.09 Commercial Equipment 1 0.8% 0.15 0.3% 0.15 Consumer Electronics 1 0.8% 0.15 0.3% 0.15 Graphic Design 1 0.8% 0.15 0.3% 0.15 Mining 1 0.8% 0.15 0.3% 0.15 Ticketing 1 0.8% 0.15 0.3% 0.15 Energy 2 1.6% 0.13 0.2% 0.06 Marketing 1 0.8% 0.08 0.2% 0.08 Printing 2 1.6% 0.06 0.1% 0.03 Travel Agent 1 0.8% 0.03 0.0% 0.03

Although cricket is not the biggest sport in Australia by popularity, it has enjoyed greater international success than any other code. That said, the national side has been in decline since the 2006/07 Ashes victory over and the retirement of star players such as Glenn McGrath, Shane Warne and Adam Gilchrist.

Cricket does, however, have a more even following across the states of Australia than most of the other big sports with strong interest and major test match grounds in Melbourne, Sydney, Adelaide, Perth and Brisbane.

39 Australia/New Zealand June 1, 2013

The socio-demographic profile of base, higher than that of other popular sports, is also attractive to sponsors. Commonwealth Bank is the biggest investor, pumping $12.5 million per year into Cricket Australia for Platinum Partner status (giving it national team rights). The company also invests a further (estimated) $1 million per year in Cricket Victoria.

Chart 21. Australian cricket sponsorship analysis by industry sector by number of deals

Financial Alcohol Services 8% 6% Gambling 1% Other 50% Government 5%

Soft Drinks 9% Automotive 6% Sports Clothing & Equipment Food Healthcare 7% 3% 5%

Chart 22. Australian cricket sponsorship analysis by industry sector by value of deals

Financial Services Other 19% 50% Alcohol 8%

Gambling 6%

Government 4% Soft Drinks 4% Food Sports Clothing 1% Healthcare & Equipment Automotive 2% 3% 3%

Victoria Bitter’s (VB) is also a ‘Platinum Partner’ of Cricket Australia, although its deal is valued at a significantly smaller $4 million per year, whereas Bet 365 has a deal estimated at $5 million. The higher value reflects the commission paid by the company to Cricket Australia on all cricket-related bets that it receives. Other notable sponsors are Toyota, which has rights to Cricket Australia, Cricket Victoria and the South Australia Cricket Association (SACA) and regional brewer, West End, which has rights to SACA run team, the West End Redbacks.

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Table 23. Australian cricket leading sponsors Company Rights Holder Property Status Value (US$) p.a. Commonwealth Bank Cricket Australia National Team Platinum Partner $12.25m Bet 365 Cricket Australia National Team Partner $5m VB Cricket Australia National Team Platinum Partner $4m ACT Government ACT Cricket Federation Sponsor $2.5m Toyota Cricket Australia National Team Partner $1.5m West End SACA Federation Major Sponsor $1.2m Asics Cricket Australia National Team Partner $1m Bupa Cricket Australia National Team Partner $1m Commonwealth Bank Cricket Victoria Federation Sponsor $1m Cricket Australia ACT Cricket Federation Sponsor $.96m Kookaburra Cricket Victoria Federation Sponsor $.8m Coca-Cola Amatil Cricket Australia National Team Partner $.6m Milo Cricket Australia National Team Partner $.6m Qantas Cricket Australia National Team Partner $.6m KFC Cricket Australia Big Bash League Title sponsor $.5m Bank SA SACA Sponsor $.4m Bunnings Cricket Australia National Team Partner $.4m Sydney Cricket & Carlton & United Sports Ground Trust Allianz Stadium Partner $.4m Gatorade Cricket Australia National Team Partner $.4m OPSM Cricket Australia National Team Partner $.4m Junior Grade Powerade SACA Cricket Sponsor $.4m Swisse Cricket Australia National Team Partner $.4m Toyota Cricket Victoria Federation Sponsor $.4m Toyota SACA Federation Supplier $.4m Weet-Bix Cricket Australia National Team Partner $.4m Transport For NSW New South Wales Federation Major Sponsor $.35m

41 Australia/New Zealand June 1, 2013

AUSTRALIAN TENNIS SPONSORSHIP ANALYSIS

Number of Number of Total deal Total deal Average deal deals deals (% of value value (% of value national (US$m) national (US$m) total) total) 109 7.8% 44.85 7.3% 0.41

Table 24. Australian tennis sponsorship analysis by industry sector Industry Sector Number Number Total Total Average of deals of deals deal deal deal (%) value value value (US$m) (%) (US$m) Automotive 8 7.3% 13.52 30.1% 1.69 Financial Services 8 7.3% 6.23 13.9% 0.78 Alcohol 14 12.8% 4.44 9.9% 0.32 Sports Clothing & Equip’t 10 9.2% 3.89 8.7% 0.39 Telecommunications 4 3.7% 3.19 7.1% 0.80 Time Keeping 1 0.9% 3 6.7% 3.00 Soft Drinks 9 8.3% 2.49 5.6% 0.28 Government 8 7.3% 2.47 5.5% 0.31 Airline 3 2.8% 1.16 2.6% 0.39 Toiletries 2 1.8% 1.1 2.5% 0.55 IT 1 0.9% 1 2.2% 1.00 Leisure 8 7.3% 0.47 1.0% 0.06 Tourism 2 1.8% 0.28 0.6% 0.14 Ticketing 3 2.8% 0.2 0.4% 0.07 Food 3 2.8% 0.16 0.4% 0.05 Education 2 1.8% 0.13 0.3% 0.07 Energy 2 1.8% 0.13 0.3% 0.07 Venue 2 1.8% 0.1 0.2% 0.05 Consumer Electronics 1 0.9% 0.08 0.2% 0.08 Governing Body 2 1.8% 0.08 0.2% 0.04 Healthcare 2 1.8% 0.08 0.2% 0.04 Printing 1 0.9% 0.08 0.2% 0.08 Transport 1 0.9% 0.08 0.2% 0.08 Recruitment 1 0.9% 0.07 0.2% 0.07 Party Hire 1 0.9% 0.06 0.1% 0.06 Property 2 1.8% 0.06 0.1% 0.03 Logistics 1 0.9% 0.05 0.1% 0.05 Media 1 0.9% 0.05 0.1% 0.05 Office Equipment 1 0.9% 0.05 0.1% 0.05 Clothing 1 0.9% 0.03 0.1% 0.03 Gambling 1 0.9% 0.03 0.1% 0.03 Marketing 1 0.9% 0.03 0.1% 0.03 Mining 1 0.9% 0.03 0.1% 0.03 Retail 1 0.9% 0.03 0.1% 0.03

Tennis features prominently in Australia’s sponsorship industry, partly as a result of Australia hosting one of the four Grand Slam tournaments, but also because of the country’s rich heritage in the sport having produced such players as , John

42 Australia/New Zealand June 1, 2013

Newcombe, , , Evonne Goolagong Cawley, , and Lleyton Hewitt. Although only Samantha Stosur has managed a Grand Slam in recent years (US Open 2011), the sport is widely followed in Australia and several domestic tournaments beyond the Australia Open attract large crowds and widespread media coverage.

Chart 23. Australian tennis sponsorship analysis by industry sector by number of deals

Automotive Financial Other 7% Services 39% 7%

Alcohol 13%

Sports Clothing & Equipment Toiletries 9% 2% Telecoms Time Keeping 4% Airline 1% 3% Government Soft Drinks 7% 8%

Chart 24. Australian tennis sponsorship analysis by industry sector by value of deals Toiletries 2% Other 7% Government Airline Automotive 5% 3% 30%

Soft Drinks 6%

Time Keeping 7% Financial Services 14% Telecoms 7% Sports Clothing Alcohol & Equipment 10% 9%

With KIA being the primary sponsor of the for a fee of $10.5 million per year, the automotive sector leads by deal value. The financial services sector is second with significant deals from ANZ and Medibank for the Australian Open and MLC for ’s children’s programme, Tennis Hotshots.

The profile of sponsors in tennis is consistent with that of sponsorship of the sport around the world, with car manufacturers, financial services companies, airlines and companies such as Rolex and IBM taking rights.

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Table 25. Australian tennis leading sponsors Company Rights Holder Property Status Value (US$) p.a. Kia Tennis Australia Australian Open Major Sponsor $10.54m Associate ANZ Tennis Australia Australian Open Sponsor $3m Optus Tennis Australia Australian Open Official Partner $3m Associate Rolex Tennis Australia Australian Open Sponsor $3m Associate Jacob's Creek Tennis Australia Australian Open Sponsor $2.5m Australian Sports Commission Tennis Australia Sponsor $2m Maxxis Tennis Australia Australian Open Official Sponsor $2m Wilson Tennis Australia Australian Open Official Ball $1.4m MLC Tennis Australia Australian Open Official Partner $1.2m Dove Tennis Australia Australian Open Official Sponsor $1m IBM Tennis Australia Australian Open Official Partner $1m Lacoste Tennis Australia Australian Open Official Partner $1m Medibank Tennis Australia Australian Open Official Partner $1m Powerade Tennis Australia Australian Open Official Sponsor $1m Virgin Australia Tennis Australia Australian Open Official Sponsor $1m Wilson Tennis Australia Australian Open Official Sponsor $1m Mount Franklin Tennis Australia Australian Open Official Sponsor $.9m Heineken Tennis Australia Australian Open Primary Sponsor $.7m Hyundai ITF Title Sponsor $.4m Coca-Cola Amatil Tennis Australia Domestic Sponsor $.3m MLC Tennis Australia MLC Tennis Hotshots Title Sponsor $.3m Sci-Fleet Tennis Australia Davis Cup Domestic Sponsor $.3m Sirromet Tennis Australia Davis Cup Domestic Sponsor $.3m

The one arguable difference is that Kia (34% owned by Hyundai) and Hyundai don’t match the traditional profile of luxury cars normally associated with the sport. Mercedes, for example, had a long title sponsorship with the ATP and is a sponsor of the US Open having replaced Lexus in 2009.

Kia replaced Ford as the primary sponsor of the Australian Open in 2002, and in 2013 the deal was extended until 2018 making it the longest sponsorship in Australia by an Asian company. The initial rationale would have been to help develop awareness of what was then a little known brand both internationally as well as in Australia. Kia has used sponsorship of major properties around the World to build awareness/image including soccer’s Copa Kia do Brasil, the NBA in America and the FIBA Championship.

Maintaining the association with the Australian Open, one of the four global Grand Slam events, will not only help to maintain awareness, it also provides a positive image transfer opportunity in which the brand becomes associated with ‘quality’ and ‘aspiration’. This is a bold move for a manufacturer of what is essentially a ‘democratic’ range of models starting at budget prices. The profile of is obviously more relaxed than in England, for example, but a quick at the other major brands associated with the Open still shows that it is a relatively up-market competition.

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AUSTRALIAN RUGBY UNION SPONSORSHIP ANALYSIS

Number of Number of Total deal Total deal Average deals deals (% of value value (% of deal value national total) (US$m) national total) (US$m) 80 5.7% 29.61 4.8% 0.37

Table 26. Australian Rugby Union sponsorship analysis by industry sector Industry Sector Number Number Total Total Average of deals of deals deal deal deal (%) value value value (US$m) (%) (US$m) Education 2 2.5% 3.00 10.1% 1.50 Healthcare 5 6.3% 2.78 9.4% 0.56 Financial Services 7 8.8% 2.78 9.4% 0.40 Sports Clothing & Equipment 9 11.3% 2.49 8.4% 0.28 Airline 2 2.5% 2.40 8.1% 1.20 Soft Drinks 3 3.8% 2.40 8.1% 0.80 Property 3 3.8% 2.33 7.9% 0.78 Alcohol 6 7.5% 2.21 7.5% 0.37 Automotive 9 11.3% 2.06 7.0% 0.23 Restaurants 1 1.3% 1.60 5.4% 1.60 Oil 3 3.8% 1.23 4.2% 0.41 Government 7 8.8% 0.65 2.2% 0.09 Gambling 2 2.5% 0.60 2.0% 0.30 IT 2 2.5% 0.55 1.9% 0.28 Leisure 4 5.0% 0.48 1.6% 0.12 Consumer Electronics 1 1.3% 0.40 1.4% 0.40 Mining 2 2.5% 0.35 1.2% 0.18 Clothing 2 2.5% 0.22 0.7% 0.11 Agriculture 1 1.3% 0.20 0.7% 0.20 Media 2 2.5% 0.15 0.5% 0.08 Infrastructure Services 1 1.3% 0.15 0.5% 0.15 Logistics 1 1.3% 0.12 0.4% 0.12 Recruitment 1 1.3% 0.12 0.4% 0.12 Food 1 1.3% 0.10 0.3% 0.10 Construction 1 1.3% 0.08 0.3% 0.08 Legal 1 1.3% 0.08 0.3% 0.08 Recycling 1 1.3% 0.08 0.3% 0.08

Despite the fact that the Australian national team has traditionally been one of the major powers in international rugby union and has two wins to its name, the code still lags rugby league by some distance in Australia. As with rugby league, the is most popular in New South Wales, Queensland and Australian Capital Territory (ACT).

The major rights holders are Australian Rugby Union’s national team the Wallabies and those teams that play in the tri-nation (Australia, New Zealand and South Africa) club competition, Super Rugby.

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Chart 25. Australian Rugby Union sponsorship analysis by industry sector by number of deals

Financial Education Healthcare Services Other 2% 6% 9% 38%

Sports Clothing & Equipment 11% Airline 2% Oil 4% Soft Drinks 4% Alcohol Restaurants Automotive 8% Property 1% 11% 4%

Chart 26. Australian Rugby Union sponsorship analysis by industry sector by value of deals

Other Education Restaurants Oil 15% 10% Healthcare 5% 4% 9%

Financial Automotive Services 7% 9% Alcohol 8% Sports Clothing Property & Equipment 8% Airline 9% Soft Drinks 8% 8%

The biggest sponsorship deal for the Wallabies is the title deal with Qantas at an estimated $2 million per year. However this is matched at club level by three deals of similar value for the Queensland Reds. By far the biggest team in Australia, and indeed the second largest by average attendance in Super Rugby, the Reds total sponsorship income is thought to exceed $10 million and puts it on a par with some Aussie Rules clubs.

The fact that major deals in rugby union tend to be in the $2 million region, and that few competing brands are involved in the code, means that by industry there is a very even split of investing sectors. Eight different industry categories each contribute in the region of 10% towards the total sponsorship pot. On the face of it, this is a sign of a commercially mature sport, although the key areas that are missing are telecommunications and media, both sectors that can, of course, help to communicate positive messages about the rights holder in particular and the sport in general.

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Table 27. Australian Rugby Union leading sponsors Company Rights Holder Property Status Value (US$) p.a. Coca-Cola Queensland Reds Club Major Sponsor $2m Griffith University Queensland Reds Club Major Sponsor $2m Pharmacare Laboratories Queensland Reds Club Major Sponsor $2m Qantas ARU National team Title sponsor $2m The Mac Services Queensland Reds Club Major Sponsor $2m Primary FxPro ARU Super Rugby sponsor $2m McDonalds Western Force Club Partner $1.6m Castrol ARU National team Major Partner $1m Hahn ARU National team Partner $1m KooGa ARU National team Major Partner $1m University of Principal Canberra Brumbies Club Sponsor $1m St. George Queensland Reds Club Title Sponsor $.8m New South Wales HSBC Waratahs Club Title Sponsor $.6m Principal RaboDirect Melbourne Rebels Club Partner $.5m Accenture ARU National team Partner $.4m Primary Emirates Western Force Club Sponsor $.4m Lexus ARU National team Partner $.4m Samsung ARU National team Partner $.4m St Hallett ARU National team Partner $.4m Swisse ARU National team Partner $.4m Tom Waterhouse ARU National team Partner $.4m New South Wales Carlton & United Waratahs Club Sponsor $.35m Asics ARU National team Official Supplier $.3m Bartercard Queensland Reds Club Elite Sponsor $.3m KooGa Queensland Reds Club Elite Sponsor $.3m Vero ARU National team Partner $.3m Volvo Queensland Reds Club Elite Sponsor $.3m XXXX Queensland Reds Club Elite Sponsor $.3m

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AUSTRALIA – SPONSORSHIP ANALYSIS BY INDUSTRY SECTOR

Table 28. Australian sponsorship analysis by industry sector Industry Sector Number Number Total Total Average of deals of deals deal deal deal (%) value value value (US$m) (%) (US$m) Financial Services 112 8.0% 82.24 13.4% 0.73 Automotive 125 8.9% 80.86 13.2% 0.65 Government 86 6.1% 50.56 8.2% 0.59 Alcohol 106 7.5% 45.58 7.4% 0.43 Soft Drinks 108 7.7% 36.74 6.0% 0.34 Sports Clothing & Equipment 149 10.6% 35.71 5.8% 0.24 Airline 28 2.0% 35.61 5.8% 1.27 Telecommunications 18 1.3% 34.45 5.6% 1.91 Media 45 3.2% 25.60 4.2% 0.57 Gambling 34 2.4% 16.71 2.7% 0.49 Retail 48 3.4% 13.90 2.3% 0.29 Food 48 3.4% 13.37 2.2% 0.28 Energy 26 1.9% 12.04 2.0% 0.46 Property 33 2.3% 11.05 1.8% 0.33 Healthcare 60 4.3% 10.60 1.7% 0.18 Logistics 14 1.0% 9.01 1.5% 0.64 Leisure 55 3.9% 8.23 1.3% 0.15 Time Keeping 7 0.5% 8.04 1.3% 1.15 Construction 25 1.8% 7.88 1.3% 0.32 IT 12 0.9% 7.23 1.2% 0.60 Restaurants 22 1.6% 6.07 1.0% 0.28 Education 18 1.3% 5.51 0.9% 0.31 Office Equipment 6 0.4% 4.70 0.8% 0.78 Consumer Electronics 14 1.0% 4.62 0.8% 0.33 Tourism 6 0.4% 4.00 0.7% 0.67 Security 6 0.4% 3.55 0.6% 0.59 Tools 2 0.1% 3.00 0.5% 1.50 Toiletries 6 0.4% 2.95 0.5% 0.49 Recruitment 6 0.4% 2.44 0.4% 0.41 Travel Agent 12 0.9% 2.30 0.4% 0.19 Home Appliances 3 0.2% 1.55 0.3% 0.52 Industrial Gases 1 0.1% 1.50 0.2% 1.50 Utilities 1 0.1% 1.50 0.2% 1.50 Transport 8 0.6% 1.47 0.2% 0.18 Oil 5 0.4% 1.40 0.2% 0.28

FINANCIAL SERVICES

Financial services is the biggest investor in sponsorship in Australia by value at $82.2 million per year (13.4% of total spend). This figure is typical for major western countries with Western Europe, for example, showing very similar proportions at 13% of total value.

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Interestingly there is only one very large deal from the sector; Commonwealth Bank’s sponsorship of the Australian national cricket team valued at $12.25 million per year. Of the other major deals, four are naming rights agreements (Suncorp Stadium $5m, ANZ Stadium $4.5m, Allianz Stadium $2.5m and nib Stadium estimated at $2m). The financial services sector has opted for more naming rights deals than most other industry categories.

Chart 27. Australian sponsorship analysis by industry sector by number of deals

Financial Other Services Automotive 45% 8% 9%

Government 6%

Alcohol 7% Soft Drinks 8%

Airline Sports Clothing Media 2% & Equipment 3% Telecoms 1% 11%

Chart 28, Australian sponsorship analysis by industry sector by value of deals

Other Financial 30% Services 13% Automotive 13%

Media 4%

Telecoms Government 6% 8% Airline 6% Alcohol Sports Clothing Soft Drinks 8% & Equipment 6% 6%

The value of financial services deals drops off quickly after the top six deals, with the seventh largest, CGU’s sponsorship of Aussie Rules side Collingwood, worth $2 million.

GOVERNMENT

Government features very highly, mainly due to the Australian Government’s Sports Commission which funds sport to the tune of US$110 million per year. On top of this, the Government has introduced its ‘Be the Influence’ campaign to reduce alcohol consumption

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by funding various sports in return for their dropping alcohol sponsorship. Finally, several regional government departments have used sports sponsorship to promote tourism. It is debatable whether investment should be viewed as sponsorship as opposed to funding. Clearly the funding to ‘elite sport’ such as those bodies responsible for managing Olympic programmes, is part of the country’s attempt to improve its national standing as well as domestic sports participation and healthier lifestyles. Given that the investment has clear objectives, it is reasonable to consider it as a form of sponsorship, however there are numerous cases, such as the investment in swimming, where the expenditure is clearly significantly above the market value.

AUTOMOTIVE

Toyota has a significant portfolio of rights, the largest being its Premier Partner deal with the Australian Football Federation at $8.6 million per year and another major Aussie Rules deal with Adelaide Crows (estimated at $1.1 million annually). The brand is also a major investor in cricket having a major partnership with Cricket Australia estimated at $1.5 million per year. Its interest in cricket is extended to a series of State cricket federation deals (Cricket Victoria, SACA, WACA and Cricket Tasmania).

Kia is major sponsor of the Australian Open in tennis ($10.5 million) as well as Essendon ($1.5m) in Aussie Rules.

Holden, the Australian arm of General Motors, is title sponsor of rugby league’s at $3.5 million per year, has a major deal with the PGA of Australia and runs a leading V8 Supercars team. On top of this, it sponsors Collingwood, one of the biggest clubs in Aussie Rules, in a deal estimated at $1.5 million per year.

Hyundai has soccer’s A-league title rights at $2.5 million and sponsors Carlton FC in Aussie Rules at $1 million as well as a series of lower profile deals in tennis, rugby league/union and soccer.

Both Nissan and Mercedes have put all of their major sponsorship investment into introducing new teams in V8 Supercars at an estimated annual cost of between $ 1 and $1.5 million. Aside from its V8 Supercars spend, Ford’s only significant sponsorship contribution is its $1.25 million deal with Geelong Cats (Aussie Rules).

Jeep, not a brand normally associated with high profile sponsorships, backs Richmond Tigers (Aussie Rules) for $1.25 million and rugby league’s St George Illawarra Dragons for an estimated $.6 million.

ALCOHOL

Twelve sports codes will become free of all alcohol sponsorship after an AUS$25 million (US$24m) deal with the federal government was announced in the summer of 2012.

The sporting associations have agreed to promote safe alcohol consumption to adults, provide alcohol-free sporting environments for minors and reduce alcohol promotion in their codes.

Soccer, basketball, cycling, volleyball, netball, swimming, hockey, athletics, , equestrian, and canoeing national associations have all signed the deal, which supports the ''Be the Influence, Tackling Binge Drinking'' health campaign.

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The AFL and NRL have not signed up.

Sports Minister Kate Lundy, who announced the deal as part of the National Binge Drinking Strategy, said the AFL and NRL were approached about joining the initiative.

But AFL spokesman Patrick Keane denied that, saying the league had not had any specific discussions about the deal: ''We [the AFL] already have strong messages of responsible use of alcohol, gambling and racial tolerance,'' Mr Keane said.

Soccer and netball have signed up despite some teams and clubs having alcohol company sponsors. Football Federation Australia chief executive Ben Buckley said the new sponsorship deal would replace a contract that ceased between Coopers brewery and Adelaide United.

Under the deal, the sports will promote the safe drinking message through advertising, uniform branding, sports ambassadors and communication with players, their families and spectators.

Ms Lundy said clubs and sporting associations could still serve alcohol, but the sports would promote the ‘Be the Influence’ message to inspire young people to reduce drinking.

Alcohol sponsorship is mainly confined to beer and wine brands, although Jack Daniels backs the Nissan V8 Supercars team as a title sponsor in a deal estimated at $4 million per year.

The biggest beer sponsorships are in Aussie Rules Football where Carlton & United have a deal with the governing body (AFL) for $5 million and the West Australian Football Commission for $4 million. VB, a Carlton brand, is also a $4 million per year sponsor of Cricket Australia. The biggest wine deal is Jacob’s Creek’s $2.5 million backing of Tennis Australia.

SOFT DRINKS

The soft drinks sector represents 6% of total spend value with Coca-Cola’s 34 deals the most noteworthy and estimated to be worth $14.6 million annually. Interestingly, Pepsi is virtually nowhere to be seen except for a single V8 Supercars deal with Ford Performance Racing worth an estimated $4 million. The company’s Gatorade brand does have seven notable sponsorships although the combined value is estimated at just over $1 million, whereas Coca-Cola’s Powerade competitor has 18 deals worth $3.1 million. Red Bull has invested mostly in motorsport with four deals worth $4.6 million.

AIRLINES

Airlines also contribute 6% of total spend with four main players using sponsorship. Etihad has the biggest single deal, the stadium naming rights agreement in Melbourne worth $5 million per year, whereas rival Emirates has split its spend between golf, horse racing and, to a lesser extent, Aussie Rules and rugby union. In total the airline spends $11.4 million. National carrier Qantas invests $6.6 million per year on nine deals across a range of sports, the biggest of which are the title sponsorships it has with the national rugby union and soccer teams – each estimated at $2 million per year. Virgin Australia has a similar strategy, spending $5.9 million on six sports; its backing of the AFL at $2 million being the largest payment.

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TELECOMMUNICATIONS

The telecommunications sector is a relatively small contributor to sponsorship in comparison with other developed countries. Again, it invests 6% of total spend (compared to around 10% in Europe), and this figure would be much lower were it not for Telstra’s $21 million title sponsorship with rugby league’s governing body, the NRL. BigPond ($4m) and Optus ($3m) have deals with the AFL and Tennis Australia respectively, but beyond this investments fall to relatively small figures.

AUSTRALIA – SPONSORSHIP ANALYSIS BY INTERNATIONAL SOURCE

Table 29. Australian sponsorship analysis by international source Sponsor Hq Number Number Total Total Average of deals of deals deal deal deal (%) value value value (US$m) (%) (US$m) Australia 1028 73.2% 413.59 67.4% 0.40 USA 126 9.0% 56.22 9.2% 0.45 Japan 53 3.8% 31.31 5.1% 0.59 UK 53 3.8% 21.92 3.6% 0.41 South Korea 15 1.1% 17.77 2.9% 1.18 Germany 28 2.0% 11.55 1.9% 0.41 Dubai 5 0.4% 11.40 1.9% 2.28 Abu Dhabi 3 0.2% 11.00 1.8% 3.67 Switzerland 13 0.9% 9.72 1.6% 0.75 France 18 1.3% 6.02 1.0% 0.33 Austria 5 0.4% 4.69 0.8% 0.94 Italy 10 0.7% 3.51 0.6% 0.35 Taiwan 1 0.1% 2.00 0.3% 2.00 China 7 0.5% 1.84 0.3% 0.26 Korea 1 0.1% 1.50 0.2% 1.50 Netherlands 6 0.4% 1.48 0.2% 0.25 UK/Netherlands 3 0.2% 1.20 0.2% 0.40 New Zealand 4 0.3% 1.14 0.2% 0.29 Sweden 6 0.4% 1.13 0.2% 0.19 Czech Republic 1 0.1% 1.00 0.2% 1.00 Russia 1 0.1% 0.90 0.1% 0.90 Singapore 3 0.2% 0.65 0.1% 0.22 1 0.1% 0.40 0.1% 0.40 Ireland 1 0.1% 0.40 0.1% 0.40

As discussed in the combined Australia/New Zealand section, the value of investment from domestic companies is high at 67%. This is significantly higher than European countries such as Germany, France, Italy and the UK.

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Chart 29. Australian sponsorship by international source by number of deals

South Korea Germany Other 1% 2% 7% UK 0% 0% 4% Japan 4%

USA 9%

Australia 73%

Chart 30. Australian sponsorship by international source by value of deals Abu Dhabi Germany Dubai 2% Other 2% 2% 6% South Korea UK 3% 4%

Japan 5%

USA 9%

Australia 67%

The main explanation for the finding is the strength of domestic brands (including those owned by foreign multi-nationals). Holden, Carlton United, Telstra, Foxtel and Commonwealth Bank etc, are either brand leaders or major players in the country and it is interesting to note that some of the global high spending sponsors such as Visa, Samsung, Panasonic, Heineken, MasterCard and Sony etc. have not taken major rights in the country.

For many such brands, it is not a key part of their strategy. Instead they prefer to invest in major global rights holders such as the Olympic Games, the FIFA World Cup or UEFA competitions. However, given that the Olympics can be considered at best to be bi-annual (including the Winter Games), and that soccer is not the dominant sport in Australia, it is arguable that such brands receive only limited sponsorship exposure in Australia and they represent potential new sources of revenue for rights holders.

53 Australia/New Zealand June 1, 2013

AUSTRALIA – SPONSORSHIP ANALYSIS BY COMPANY

Table 30. Australian sponsorship analysis by company Company Number Number Total Total Average of deals of deals deal deal deal (%) value value value (US$m) (%) (US$m) Australian Sports Commission 14 1.0% 30.14 4.9% 2.15 Telstra 3 0.2% 21.33 3.5% 7.11 Foxtel 3 0.2% 21.18 3.5% 7.06 Coca-Cola Amatil 34 2.4% 14.60 2.4% 0.43 Commonwealth Bank 3 0.2% 13.32 2.2% 4.44 Carlton & United 18 1.3% 12.93 2.1% 0.72 Toyota 9 0.6% 12.50 2.0% 1.39 Kia 2 0.1% 12.04 2.0% 6.02 Emirates 5 0.4% 11.40 1.9% 2.28 Holden 6 0.4% 8.94 1.5% 1.49 ANZ 4 0.3% 8.18 1.3% 2.04 VB 9 0.6% 6.62 1.1% 0.74 Qantas 9 0.6% 6.60 1.1% 0.73 Rolex 3 0.2% 6.50 1.1% 2.17 Nab 5 0.4% 6.28 1.0% 1.26 Etihad 2 0.1% 6.00 1.0% 3.00 Virgin Australia 8 0.6% 5.91 1.0% 0.74 Hyundai 10 0.7% 5.73 0.9% 0.57 Suncorp 4 0.3% 5.56 0.9% 1.39 Bet 365 2 0.1% 5.06 0.8% 2.53 Nike 4 0.3% 4.68 0.8% 1.17 Red Bull 4 0.3% 4.60 0.7% 1.15 Optus 3 0.2% 4.35 0.7% 1.45 Westpac 5 0.4% 4.35 0.7% 0.87 Fujitsu 2 0.1% 4.30 0.7% 2.15 Toll 2 0.1% 4.15 0.7% 2.08 BigPond Unmetred 1 0.1% 4.00 0.7% 4.00 Jack Daniels 1 0.1% 4.00 0.7% 4.00 Pepsi Max 1 0.1% 4.00 0.7% 4.00 KooGa 8 0.6% 3.98 0.6% 0.50 Crown 8 0.6% 3.96 0.6% 0.50 Supercheap Auto 3 0.2% 3.90 0.6% 1.30 AAMI 6 0.4% 3.88 0.6% 0.65 HostPlus 10 0.7% 3.65 0.6% 0.37 Nib 6 0.4% 3.55 0.6% 0.59 Be The Influence 10 0.7% 3.53 0.6% 0.35 Tasmania 1 0.1% 3.52 0.6% 3.52 Tab 4 0.3% 3.40 0.6% 0.85 Ford 3 0.2% 3.40 0.6% 1.13

54 Australia/New Zealand June 1, 2013

As discussed in the previous section, domestic brands are among the biggest investors by both deal numbers and value. The dominant sponsors in terms of deal numbers are Coca- Cola and Carlton United and this is partly down to pouring rights agreements in stadia, although both also have high profile sponsorships which go beyond this basic ‘sales’ oriented sponsorship model. Foxtel’s high ranking in the value list is mainly due to its sponsorship of Football Federation Australia in a deal that is clearly linked to its broadcast rights. The national Government’s ‘Be the Influence’ sponsorship campaign isn’t fully represented in the list because it covers several sports that weren’t surveyed in depth and also because the programme is not yet fully implemented. The plan is that it will reach AUS$25 million and, should Aussie Rules and rugby league come on board, there is a chance that the figure will grow.

55 Australia/New Zealand June 1, 2013

NEW ZEALAND SPONSORSHIP ANALYSIS BY SPORT

Table 31. New Zealand sponsorship analysis by sport Sport Number Number Total Total Average of deals of deals deal deal deal (%) value value value (US$m) (%) (US$m) Rugby Union 15 5.8% 75.90 62.7% 5.06 Soccer 25 9.7% 14.00 11.6% 0.56 Cricket 90 35.0% 11.11 9.2% 0.12 Olympics 15 5.8% 7.50 6.2% 0.50 Tennis 29 11.3% 3.40 2.8% 0.12 Rugby League 18 7.0% 3.20 2.6% 0.18 Golf 15 5.8% 1.67 1.4% 0.11 Netball 16 6.2% 1.00 0.8% 0.06 Motorsport 4 1.6% 0.95 0.8% 0.24 Basketball 11 4.3% 0.92 0.8% 0.08 Hockey 12 4.7% 0.80 0.7% 0.07 Swimming 7 2.7% 0.55 0.5% 0.08 Grand Total 257 100.0% 121.00 100.0% 0.47

Sponsorship in New Zealand is dominated by rugby union, the country’s national sport. The biggest deals in the country have been negotiated by the national governing body, the NZRU, and relate to the legendary All Blacks team, which is a huge source of national pride and has worldwide recognition.

Given the small population of the country, the All Blacks team certainly punches above its weight in international competition. They are currently the holders of the Rugby World Cup and are the most successful team in the competition’s history with two wins, a runners-up spot, third place on two occasions and a ‘win rate’ of 88% in World Cup matches.

The All Blacks are also synonymous with the Haka, a traditional ancestral war cry of the Maori people, which has added to the spectacle and brand value of the All Blacks team.

Soccer is growing in popularity in New Zealand and the national governing body, New Zealand Football, opted to name its team the All Whites in a move that both respected its counterparts in rugby, but also ensured differentiation. The men’s national team qualified for the FIFA World Cup in South Africa in 2010 and, despite failing to progress beyond the first round, they were the only unbeaten team in the competition and achieved a notable draw with then World Cup holders, Italy.

The sport is now the third most popular by participation after rugby union and netball and New Zealand has one team, Wellington Phoenix, in the Australian A-League. Phoenix joined the league following the failure of Auckland’s New Zealand Knights, which managed an average crowd of just 3,014 in its final 2006/07 season. In the following season Phoenix achieved an average attendance of 11,683, its highest to date, with the figure for 2012/13 having dropped to 6,877.

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The domestic soccer league in New Zealand, the ASB League, title sponsored by banking group, ASB, is an amateur competition with low levels of sponsorship among the competing clubs.

Chart 31. New Zealand sponsorship analysis by number of deals

Basketball Swimming Rugby Union 4% 3% 6% Hockey Netball Motorsport Soccer 5% 6% 1% 10%

Golf 6%

Rugby League Cricket 7% 35% Tennis 11% Olympics 6%

Chart 32. New Zealand sponsorship analysis by value of deals

Golf Motorsport Basketball 1% 1% 1% Netball Hockey Rugby League 1% 1% Tennis 3% 0% 3% Olympics 6%

Cricket 9% Soccer 11% Rugby Union 63%

Cricket is the other major sport in New Zealand in terms of public interest and commercial activity. The country’s national team, known as the Black , has competed at international level since 1930 and has had considerable success in the , having reached the semi-finals on six occasions out of a possible ten.

Commercially cricket is limited in New Zealand as a result of the small size of the country’s population. Quite simply, sponsors and TV companies will not offer the fees available in India, England and Australia because of the limited reach and consequent return on investment available.

57 Australia/New Zealand June 1, 2013

NEW ZEALAND RUGBY UNION SPONSORSHIP ANALYSIS

Number of Number of Total deal Total deal Average deals deals (% of value value (% of deal value national total) (US$m) national total) (US$m) 15 5.8% 75.90 62.7% 5.06

Table 32. New Zealand Rugby Union sponsorship analysis by industry sector Industry Sector Number Number Total Total Average of deals of deals deal deal deal (%) value value value (US$m) (%) (US$m) Sports Clothing & Equipment 1 6.7% 25 32.9% 25 Financial Services 4 26.7% 24.4 32.1% 6.1 Construction 2 13.3% 5.5 7.2% 2.75 Airline 1 6.7% 4 5.3% 4 Automotive 1 6.7% 4 5.3% 4 Soft drinks 1 6.7% 4 5.3% 4 Alcohol 1 6.7% 3 4.0% 3 Toiletries 1 6.7% 1.8 2.4% 1.8 Food 1 6.7% 1.5 2.0% 1.5 Telecommunications 1 6.7% 1.5 2.0% 1.5 Manufacturing 1 6.7% 1.2 1.6% 1.2 Grand Total 15 100.0% 75.9 100.0% 5.06

Rugby union accounts for an estimated 62.7% of annual sports sponsorship spend in New Zealand, a figure which reflects the importance of the sport in the country.

The true figure might even be higher if league clubs in the country are taken into account, although their deal values are dwarfed by those of the NZRU, for rights to the All Blacks.

Adidas’s shirt deal, which includes merchandising rights, leads at an estimated annual fee of $25 million, followed by the primary shirt deal with insurer AIG at $12.4 million.

The rationale for AIG is partly to maintain international exposure following the end of its sponsorship of Manchester United at a time of major restructuring and a US Government bailout. Signed in October 2012, the All Blacks sponsorship represents the end of a turbulent period in company’s history and a chance to move back into sponsorship without too much scrutiny from the US public.

In New Zealand, AIG has just 3% of an insurance market reckoned to be worth around $4 billion per year.

The company was keen to build its brand recognition in the country and remove confusion with IAG, the owner of NZI, AMI and State Insurance. It is also seeking to build its consumer business, which significantly lags that derived from corporate and small business clients.

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The sponsorship has been controversial given that many New Zealanders believe the All Blacks jersey should be sacrosanct. This is likely to explain why the logo is approximately only one third of the size permitted under the International Rugby Board (IRB) guidelines.

Chart 33. New Zealand Rugby Union sponsorship analysis by number of deals

Telecoms Sports Clothing 7% & Equipment Manufacturing 6% 7% Food Financial 7% Toiletries Services 7% 27%

Alcohol 7%

Soft drinks 7% Automotive Construction 6% Airline 13% 6%

Chart 34. New Zealand Rugby Union sponsorship analysis by value of deals

Toiletries Telecoms Manufacturing 3% 2% 2% Soft drinks Alcohol Food Sports Clothing 5% 4% 2% & Equipment 33% Automotive 5% Airline 5%

Construction 7% Financial Services 32%

The Adidas and AIG deals, along with those from BNZ, Investec and MasterCard, have pushed the total investment from sports clothing and financial services companies to 65% of total expenditure on rugby union. Building supply company ITM, Air New Zealand, Ford, Coca-Cola and Steinlager are the other notable investors paying around $4 million for their rights.

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Table 33. New Zealand Rugby Union leading sponsors Company Rights Property Status Value Holder (US$) p.a. Adidas NZRU All Blacks Partner $25m AIG NZRU All Blacks Partner $12.4m Air New Zealand NZRU All Blacks Partner $4m BNZ NZRU All Blacks Partner $4m Coca-Cola Amatil NZRU All Blacks Partner $4m Ford NZRU All Blacks Partner $4m Investec NZRU All Blacks Partner $4m ITM NZRU All Blacks Partner $4m Mastercard Worldwide NZRU All Blacks Partner $4m Steinlager NZRU All Blacks Partner $3m Rexona NZRU All Blacks Partner $1.8m Pink Batts NZRU All Blacks Partner $1.5m Sanitarium NZRU All Blacks Partner $1.5m Telecom NZ NZRU All Blacks Partner $1.5m Sealegs NZRU All Blacks Partner $1.2m

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NEW ZEALAND SOCCER SPONSORSHIP ANALYSIS

Number of Number of Total deal Total deal Average deals deals (% of value value (% of deal value national total) (US$m) national total) (US$m) 25 9.7% 14.00 11.6% 0.56

Table 34.New Zealand soccer sponsorship analysis by industry sector Industry Sector Number Number Total Total Average of deals of deals deal deal deal (%) value value value (US$m) (%) (US$m) Airport 1 4% 0.75 5% 0.75 Automotive 1 4% 0.4 3% 0.40 Charity 1 4% 0.2 1% 0.20 Clothing 2 8% 1.5 11% 0.75 Community Trust 1 4% 0.8 6% 0.80 Consumer electronics 1 4% 0.5 4% 0.50 Detergent 1 4% 0.4 3% 0.40 Energy 1 4% 0.75 5% 0.75 Financial Services 2 8% 1.65 12% 0.83 Food 1 4% 0.75 5% 0.75 Gambling 3 12% 0.275 2% 0.09 Government 1 4% 1 7% 1.00 IT 1 4% 0.075 1% 0.08 Leisure 3 12% 2.25 16% 0.75 Logistics 1 4% 0.75 5% 0.75 Restaurants 1 4% 0.4 3% 0.40 Soft drinks 1 4% 0.75 5% 0.75 Sports Clothing & Equipment 2 8% 0.8 6% 0.40 Grand Total 25 100% 14 100% 0.56

As discussed, soccer has made progress in New Zealand in the past few years with qualification for the 2010 FIFA World Cup in South Africa being the highlight of the period.

Despite this, the game is still predominantly an amateur sport in the country with league matches achieving only low attendances. In the 2012/13 season, for example, the leading club, Auckland City, had an average attendance of just 1,010 spectators, more than twice the level of second best supported Hawke’s Bay United on 437.

In terms of participation, however, soccer has made big strides and is now the most popular sport by participation in the country with 73.8% of boys aged between five and 10 saying that they played the game in the 12 months prior to a survey conducted by Sport NZ. Rugby, by comparison came sixth on 65.6%.

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Chart 35. New Zealand soccer sponsorship analysis by number of deals

Financial Other Leisure Services 36% 12% 8%

Clothing 8%

Government 4% Soft drinks 4% Community Trust Sports Clothing 4% Logistics Airport Food Energy & Equipment 4% 4% 4% 4% 8%

Chart 36. New Zealand soccer sponsorship analysis by value of deals

Soft drinks 5% Logistics Other Leisure 5% 16% 16% Financial Services 12%

Food 5% Energy 5% Airport Clothing 6% 11%

Sports Clothing Community Government & Equipment Trust 7% 6% 6%

With very little in the way of deal value reported in New Zealand soccer, it is difficult to value deals precisely. New Zealand Football has declared sponsorship and grant funding income to the governing body to be worth somewhere in the region of $4.5 million, but a clear breakdown is not available.

Wellington Phoenix, which plays in the Australian A-League, is the other big soccer rights holder in the country, with major sponsorship deals worth in the region of between $.5 and an estimated $.75 million per year.

With major sponsors including Grand (hotels), Exodus Health & Fitness and Hot Spring Spas, the leisure industry in New Zealand is considered a bigger investor than financial services which is represented by ASB and Deloitte.

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Table 35. New Zealand soccer leading sponsors Company Rights Holder Property Status Value (US$) p.a. Sport New Zealand New Zealand Football Federation Sponsor $1m ASB New Zealand Football Federation Sponsor $.9m NZCT New Zealand Football Federation Sponsor $.8m Banks Wellington Phoenix Club Partner $.75m Deloitte Wellington Phoenix Club Partner $.75m Exodus Health & Fitness Wellington Phoenix Club Partner $.75m Gatorade Wellington Phoenix Club Partner $.75m GEON Wellington Phoenix Club Partner $.75m Hot Spring Spas Wellington Phoenix Club Partner $.75m Nova Energy Wellington Phoenix Club Partner $.75m Rembrandt Wellington Phoenix Club Partner $.75m The Grand Wellington Phoenix Club Partner $.75m Wellington International Partner Airport Ltd Wellington Phoenix Club $.75m Wendy's Supa Sundaes Wellington Phoenix Club Partner $.75m Nike New Zealand Football Federation Sponsor $.6m Official Sony Wellington Phoenix Club Partner $.5m McDonalds New Zealand Football Federation Sponsor $.4m Persil New Zealand Football Federation Sponsor $.4m VW New Zealand Football Federation Sponsor $.4m Official Adidas Wellington Phoenix Club Partner $.2m The Lion Foundation New Zealand Football Federation Sponsor $.2m

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NEW ZEALAND CRICKET SPONSORSHIP ANALYSIS

Number of Number of Total deal Total deal Average deals deals (% of value value (% of deal value national total) (US$m) national total) (US$m) 90 35.0% 11.11 9.2% 0.12

Table 36.New Zealand cricket sponsorship analysis by industry sector Industry Sector Number Number Total Total Average of deals of deals deal deal deal (%) value value value (US$m) (%) (US$m) Automotive 6 6.7% 2.12 19.1% 0.35 Financial Services 8 8.9% 2.06 18.5% 0.26 Sports Clothing & Equipment 8 8.9% 1.22 11.0% 0.15 Alcohol 2 2.2% 0.83 7.5% 0.42 Leisure 12 13.3% 0.82 7.4% 0.07 Toiletries 1 1.1% 0.7 6.3% 0.70 Home Appliances 5 5.6% 0.67 6.0% 0.13 Retail 3 3.3% 0.65 5.9% 0.22 Charity 7 7.8% 0.42 3.8% 0.06 Airline 1 1.1% 0.2 1.8% 0.20 Media 6 6.7% 0.18 1.6% 0.03 Fitness 3 3.3% 0.17 1.5% 0.06 Restaurants 2 2.2% 0.12 1.1% 0.06 Advertising 2 2.2% 0.11 1.0% 0.06 Community Trust 2 2.2% 0.09 0.8% 0.05 Healthcare 2 2.2% 0.09 0.8% 0.05 Legal 2 2.2% 0.08 0.7% 0.04 Property 2 2.2% 0.07 0.6% 0.04 Sports Events 1 1.1% 0.07 0.6% 0.07 Logistics 1 1.1% 0.06 0.5% 0.06 Marketing 1 1.1% 0.06 0.5% 0.06 Energy 1 1.1% 0.05 0.5% 0.05 Soft drinks 2 2.2% 0.05 0.5% 0.03 Government 1 1.1% 0.03 0.3% 0.03 Hospitality 1 1.1% 0.03 0.3% 0.03 Clothing 1 1.1% 0.02 0.2% 0.02 Construction 1 1.1% 0.02 0.2% 0.02 Education 1 1.1% 0.02 0.2% 0.02 Food 1 1.1% 0.02 0.2% 0.02 Graphic Design 1 1.1% 0.02 0.2% 0.02 Home Maintenance 1 1.1% 0.02 0.2% 0.02 Mining 1 1.1% 0.02 0.2% 0.02 Utilities 1 1.1% 0.02 0.2% 0.02 Grand Total 90 100.0% 11.11 100.0% 0.12

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Chart 37. New Zealand cricket sponsorship analysis by number of deals

Automotive Financial Services Other 7% 9% 41% Sports Clothing & Equipment 9%

Alcohol 2% Leisure 13% Airline 1% Charity Toiletries 8% Retail Home 1% 3% Appliances 6%

Chart 38. New Zealand cricket sponsorship analysis by value of deals

Airline 2% Other Automotive 13% Charity 19% Retail 4% 6% Home Financial Appliances Services 6% 19%

Toiletries 6% Leisure 7% Sports Clothing Alcohol & Equipment 7% 11%

As with rugby union sponsorship in New Zealand, the major deals in cricket reside with the national governing body, New Zealand Cricket. Ford and banking group ANZ lead with deals worth $1.8 million and $1.7 million respectively and broadly follow a global trend of high investment from financial services and car manufacturers backing the sport.

The rationale is fairly straightforward in that the cricket supporting demographic is considered to be more affluent than that of most sports, thus attracting the interest of banking groups. Likewise, motor manufacturers wishing to target individuals with sufficient disposable income to buy brand new personal cars see an obvious target in cricket.

Home appliances group HRV is also a significant sponsor, having taken rights to the domestic Twenty:20 competition as well as the regional teams Auckland Aces, Wellington Firebirds, Northern District Knights and Otago Volts.

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As with soccer in the country, the leisure industry is a significant investor with 7% of deals by value coming mainly from hotel groups and fitness centres.

Table 37. New Zealand cricket leading sponsors Company Rights Holder Property Status Value (US$) p.a. Ford New Zealand Cricket National Team Partner $1.8m ANZ New Zealand Cricket National Team Partner $1.7m Canterbury New Zealand Cricket National Team Partner $.9m Tui New Zealand Cricket National Team Partner $.8m Gillette New Zealand Cricket National Team Partner $.7m Specsavers New Zealand Cricket National Team Partner $.6m HRV New Zealand Cricket Twenty20 Competition Partner $.3m Air New Zealand New Zealand Cricket National Team Partner $.2m Ford Auckland Cricket Auckland Aces (Team) Major Sponsor $.2m HRV Auckland Cricket Auckland Aces (Team) Major Sponsor $.2m Bluewater Hotel Central Districts Cricket Stags (Team) Sponsor $.17m City Fitness Central Districts Cricket Stags (Team) Sponsor $.17m The Devon Hotel Central Districts Cricket Stags (Team) Sponsor $.17m Northern Districts HRV Cricket Association Knights (Team) Primary Sponsor $.12m SBS Otago Cricket Volts (Team) Title Sponsor $.11m Hell Cricket Wellington Firebirds (Team) Partner $.1m

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NEW ZEALAND SPONSORSHIP ANALYSIS BY INDUSTRY SECTOR

Table 38. New Zealand sponsorship analysis by industry sector Industry Sector Number Number Total Total Average of deals of deals deal deal deal (%) value value value (US$m) (%) (US$m) Financial Services 25 9.7% 29.6 24.5% 1.18 Sports Clothing & Equipment 29 11.3% 29.21 24.1% 1.01 Automotive 20 7.8% 8.6 7.1% 0.43 Construction 4 1.6% 6.02 5.0% 1.51 Soft drinks 10 3.9% 5.39 4.5% 0.54 Airline 5 1.9% 4.9 4.0% 0.98 Alcohol 6 2.3% 4.49 3.7% 0.75 Leisure 23 8.9% 4.27 3.5% 0.19 Food 10 3.9% 3.45 2.9% 0.35 Toiletries 2 0.8% 2.5 2.1% 1.25 Government 10 3.9% 2.31 1.9% 0.23 Telecommunications 2 0.8% 2 1.7% 1.00 Manufacturing 2 0.8% 1.7 1.4% 0.85 Retail 8 3.1% 1.615 1.3% 0.20 Clothing 4 1.6% 1.56 1.3% 0.39 Logistics 4 1.6% 1.41 1.2% 0.35 Travel Agent 5 1.9% 1.24 1.0% 0.25 Community Trust 5 1.9% 1.02 0.8% 0.20 Home Appliances 6 2.3% 0.82 0.7% 0.14 Energy 2 0.8% 0.8 0.7% 0.40 Media 8 3.1% 0.78 0.6% 0.10 Airport 1 0.4% 0.75 0.6% 0.75 Restaurants 4 1.6% 0.67 0.6% 0.17 Charity 8 3.1% 0.62 0.5% 0.08 Consumer electronics 2 0.8% 0.6 0.5% 0.30 Recruitment 1 0.4% 0.5 0.4% 0.50 Detergent 1 0.4% 0.4 0.3% 0.40 Fluid Transfer Solutions 1 0.4% 0.4 0.3% 0.40 Gambling 4 1.6% 0.345 0.3% 0.09 Governing Body 3 1.2% 0.3 0.2% 0.10 Office Equipment 4 1.6% 0.3 0.2% 0.08 Healthcare 5 1.9% 0.27 0.2% 0.05 Marketing 3 1.2% 0.26 0.2% 0.09 IT 3 1.2% 0.215 0.2% 0.07 Cleaning Services 2 0.8% 0.2 0.2% 0.10 Office Supplies 1 0.4% 0.2 0.2% 0.20 Software 1 0.4% 0.2 0.2% 0.20 Fitness 3 1.2% 0.17 0.1% 0.06 Oil 1 0.4% 0.15 0.1% 0.15

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Chart 39. New Zealand sponsorship analysis by industry sector by number of deals

Financial Sports Clothing Services & Equipment Other 10% 11% 48%

Automotive 8%

Construction 1%

Soft drinks Airline 4% 2% Toiletries Leisure Alcohol 1% Food 4% 9% 2%

Chart 40. New Zealand sponsorship analysis by industry sector by value of deals

Other Toiletries Financial 19% 2% Services Food 24% 3%

Leisure 4% Alcohol 4% Airline 4% Sports Clothing Soft drinks & Equipment 4% 24% Construction Automotive 5% 7%

The financial services sector is the biggest overall investor in New Zealand with 10% of all deals and 24% of value. Apart from the major deals discussed for NZRU and New Zealand Cricket / Football, the biggest is ANZ’s sponsorship of the national Olympic Committee estimated at $.5 million per year. ASB, which has title rights to the country’s main soccer league, is also title partner of the main women’s tennis event, the ASB Classic.

Sports clothing is dominated by the NZRU/Adidas deal although domestic brand Canterbury has a series of partnerships with major rights holders in cricket including Cricket New Zealand.

The car industry is an important contributor to sport with Ford having the two largest deals (NZRU and New Zealand Cricket) as well as further backing of domestic cricket and [field] Hockey New Zealand.

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VW has significant partnerships (estimated at $.5m and $.4m respectively) with the New Zealand Olympic Committee and New Zealand Football, whereas BMW has chosen sports more aligned with its brand, such as golf and tennis, where it has two deals apiece with a total value estimated a just above $.5 million.

Airline deals are spread between national carrier Air New Zealand, whose major deal is with the NZRU at an estimated $4 million per year, and , which backs the national Olympic Committee and the ASB Classic in tennis. Airlines has one small deal with the country’s governing body for rugby league (NZRL).

Although Coca-Cola has the country’s biggest soft drinks deal (NZRU) at around $4 million per year, the company is not a prolific sponsor of leading rights in New Zealand. Gatorade, Red Bull, Lipton and local water brand Pump, represent other active sponsors in this sector, although most such deals are quite small.

Sponsorship from the alcohol sector is relatively small in the country with just six deals of any significance. Steinlager’s $3 million investment in the All Blacks leads with Tui’s backing of the Black Caps national cricket team second at $.8 million. Heineken’s title sponsorship of the country’s tennis open is third on $.4m.

As was found in Australia, the telecommunications industry is a relatively small sponsor in New Zealand with Telecom NZ’s backing of the All Blacks being the only significant deal. Major competitors to Telecom NZ include Telstra, which is a big sponsorship spender in Australia but with a limited number of deals, and Vodafone, which has significantly reduced its global sponsorship portfolio in recent years. 2degrees, the other significant player in the market (a company created by US and UK private equity backers) has no track record of sponsorship.

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NEW ZEALAND SPONSORSHIP ANALYSIS BY INTERNATIONAL SOURCE

Table 39. New Zealand sponsorship analysis by international source Sponsor Hq Number Number Total Total of deals of deals deal deal (%) value value (US$m) (%) New Zealand 163 63.4% 45.59 37.7% Germany 9 3.5% 26.65 22.0% USA 22 8.6% 25.82 21.3% Australia 27 10.5% 9.78 8.1% UK/South Africa 1 0.4% 4.00 3.3% UK 10 3.9% 2.03 1.7% UK/Netherlands 1 0.4% 1.80 1.5% Japan 9 3.5% 1.39 1.1% Australia/New Zealand 3 1.2% 0.86 0.7% China 3 1.2% 0.67 0.6% Guernsey 1 0.4% 0.60 0.5% Switzerland 2 0.8% 0.54 0.4% Kuwait 1 0.4% 0.50 0.4% Netherlands 1 0.4% 0.40 0.3% Austria 1 0.4% 0.15 0.1% Malaysia 1 0.4% 0.10 0.1% Belgium 1 0.4% 0.06 0.0% Italy 1 0.4% 0.06 0.0%

Although the majority of deals in New Zealand are signed by domestic companies, by value the majority of investment comes from overseas. To an extent, this is inevitable in a country with a comparatively small economy and very few companies that could be described as multi-national. In fact it could be argued that it is surprising how many deals are with domestic brands.

In terms of deal value, the Adidas (Germany) and AIG (USA) deals with NZRU account for more than $37 million (approximately 30%) of the total expenditure in the country. With other major sponsors including Ford, Coca-Cola, Investec and MasterCard, the value of overseas contributions to the total significantly exceeds 50%, a rarity in western economies.

Major home-based companies include Air New Zealand, banking group BNZ and construction materials supplier ITM.

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Chart 41. New Zealand sponsorship analysis by international source by number of deals

Japan Other UK 3% 6% 4% 0% Australia 11% 0% New Zealand 64%

USA 9% Germany 3%

Chart 42. New Zealand sponsorship analysis by international source by value of deals

UK/Netherlands Japan Other 2% 1% 3% UK New Zealand UK/South Africa 2% 38% 3%

Australia 8%

USA 21% Germany 22%

71 Australia/New Zealand June 1, 2013

NEW ZEALAND SPONSORSHIP ANALYSIS BY COMPANY

Table 40. New Zealand sponsorship analysis by company Company Number Number Total Total Average of deals of deals deal deal deal (%) value value value (US$m) (%) (US$m) Adidas 2 0.8% 25.2 20.8% 12.60 AIG 1 0.4% 12.4 10.2% 12.40 Ford 7 2.7% 6.16 5.1% 0.88 ITM 2 0.8% 4.5 3.7% 2.25 Air New Zealand 2 0.8% 4.2 3.5% 2.10 BNZ 3 1.2% 4.11 3.4% 1.37 Coca-Cola Amatil 1 0.4% 4 3.3% 4.00 Investec 1 0.4% 4 3.3% 4.00 Mastercard Worldwide 1 0.4% 4 3.3% 4.00 Steinlager 1 0.4% 3 2.5% 3.00 ANZ 3 1.2% 2.24 1.9% 0.75 Rexona 1 0.4% 1.8 1.5% 1.80 Pink Batts 1 0.4% 1.5 1.2% 1.50 Sanitarium 1 0.4% 1.5 1.2% 1.50 Telecom NZ 1 0.4% 1.5 1.2% 1.50 Sport New Zealand 3 1.2% 1.36 1.1% 0.45 ASB 2 0.8% 1.2 1.0% 0.60 Sealegs 1 0.4% 1.2 1.0% 1.20 Canterbury of New Zealand 4 1.6% 1.03 0.9% 0.26 NZCT 5 1.9% 1.02 0.8% 0.20 VW 2 0.8% 0.9 0.7% 0.45 Gatorade 2 0.8% 0.85 0.7% 0.43 Tui 1 0.4% 0.8 0.7% 0.80 Exodus Health & Fitness 2 0.8% 0.78 0.6% 0.39 Banks Shoes 1 0.4% 0.75 0.6% 0.75 Deloitte 1 0.4% 0.75 0.6% 0.75 GEON 1 0.4% 0.75 0.6% 0.75 Hot Spring Spas 1 0.4% 0.75 0.6% 0.75 Nova Energy 1 0.4% 0.75 0.6% 0.75 Rembrandt 1 0.4% 0.75 0.6% 0.75 The Grand 1 0.4% 0.75 0.6% 0.75 Wellington International Airport Ltd 1 0.4% 0.75 0.6% 0.75 Wendy's Supa Sundaes 1 0.4% 0.75 0.6% 0.75 Gillette 1 0.4% 0.7 0.6% 0.70 HRV 5 1.9% 0.67 0.6% 0.13 Peak Sports 3 1.2% 0.67 0.6% 0.22 Jetstar 2 0.8% 0.6 0.5% 0.30 Nike 1 0.4% 0.6 0.5% 0.60 Specsavers 1 0.4% 0.6 0.5% 0.60 Moana Pool 2 0.8% 0.52 0.4% 0.26 BMW 4 1.6% 0.51 0.4% 0.13 Adecco 1 0.4% 0.5 0.4% 0.50

72 Australia/New Zealand June 1, 2013

AUSTRALIAN SPORTS SPONSORSHIP DEALS

Table 41. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$)

100 Canberra Government Brumbies Club Rugby Union Major Sponsor $.2m 100 Canberra Government GWS Giants Club Australian Rules FootballSponsor $.2m 100 Canberra Government Canberra Raiders Club Rugby League Sponsor $.1m 1300 Smiles Healthcare 1300SMILES Stadium Rugby League Naming Rights 2013 2017 $.207m 2XU Sports clothing/eqpt Club Australian Rules FootballMajor Support Partner 2012 2015 $.3m 2XU Sports clothing/eqpt PGA of Australia Golf Partner 2011 2013 $.2m 2XU Sports clothing/eqpt Challenge Cycling Sponsor $.1m 2XU Sports clothing/eqpt Brisbane Roar Club Soccer Official Partner $.09m 2XU Sports clothing/eqpt Athletics Australia Athletics Sponsor $.06m 2XU Sports clothing/eqpt North Melbourne Kangaroos Club Australian Rules FootballPartner $.05m 2XU Sports clothing Yachting Australia National Team Yachting Supplier $.04m AAA Radiators Construction Manly Sea Eagles Club Rugby League Major Partner 2012 $.185m AAMI Financial Services Victoria Racing Club Facility Horseracing Sponsor 2015 $1.5m AAMI Financial Services SANFL AAMI Stadium Australian Rules FootballNaming Rights 2010 2013 $1.1m AAMI Financial Services WAFC Australian Rules FootballPartner 2014 $.5m AAMI Financial Services Government Of Victoria AAMI Park Multi-purpose Naming Rights 2010 2017 $.375m AAMI Financial Services Brisbane Racing Club Facility Horseracing Sponsor $.25m AAMI Financial Services NRL Governing Body Rugby League Sponsor $.15m Abcoe Retail Penrith Panthers Club Rugby League Sponsor 2012 $.08m ABD Group Construction Melbourne Victory Club Soccer Associate Partner $.05m Abode Leisure Canberra Raiders Club Rugby League Sponsor 2012 2015 $.1m Abode Hospitality Thoroughbred Park Facility Horseracing Partner $.05m Accenture IT ARU Wallabies (national team) Rugby Union Partner 2012 2013 $.4m Accor Leisure NRL Governing Body Rugby League Sponsor $.15m ACFS Logistics Sydney Roosters Club Rugby League Sponsor $.2m ACT Gov't Government ACT Cricket Cricket Sponsor 2012 2012 $2.5m ACT Gov't Government Brumbies Club Rugby Union Major Sponsor $.2m ACT Gov't Government Canberra Raiders Club Rugby League Sponsor $.1m ACT Health Government ACT Cricket Cricket Sponsor $.012m

73 Australia/New Zealand June 1, 2013

Table 41a.. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) ActerwAGL Energy ACT Cricket Cricket Sponsor $.025m Active Feet Retail Melbourne Marathon Athletics Premium Sponsor $.12m ActTab Gambling Canberra Raiders Club Rugby League Sponsor 2013 $.1m ActTAB Gambling Thoroughbred Park Facility Horseracing Partner $.05m Adecco Recruitment Melbourne Victory Club Soccer Principal Partner 2011 2014 $1m Adecco Recruitment Australian Olympic Committee Olympics Supplier $.4m Adelaide Airport Transport FFSA Federation Soccer Major Sponsor $.02m Adelaide Casino Gambling South Australian Jockey Club Facility Horseracing Sponsor $.25m Adelaide Casino Gambling Port Adelaide FC Club Australian Rules FootballSponsor 2013 $.1m Adelaide City Council Government Tennis Australia World Tennis Challenge Tennis Government Partner $.07m Adidas Sports clothing/eqpt Australian Olympic Committee Olympics Sponsor $.9m Adidas Sports clothing/eqpt Essendon FC Club Australian Rules FootballSponsor 2012 2015 $.5m Adidas Sports clothing/eqpt Hawthorn FC Club Australian Rules FootballSponsor 2012 2016 $.4m Adidas Sports clothing/eqpt Gold Coast Titans Club Rugby League Platinum Sponsor 2010 2013 $.25m Adidas Sports clothing/eqpt Sydney FC Club Soccer Partner 2011 2014 $.25m Adidas Sports clothing/eqpt Melbourne Victory Club Soccer Major Partner $.2m Adriatic Furniture Retail Melbourne Heart Club Soccer Associate Partner $.05m Advertiser Media Parramatta Eels Club Rugby League Corporate Sponsor $.09m Aegis Education North Melbourne Kangaroos Club Australian Rules FootballNaming Rights 2011 2013 $1m Afex Financial Services South Sydney Rabbitohs Club Rugby League Major Partner $.3m Affinity Construction Thoroughbred Park Facility Horseracing Partner $.05m AFL Sports Ready Employment WAFC Australian Rules FootballPartner $.05m AIM Financial Services Fremantle FC Club Australian Rules FootballOfficial Supplier $.03m Aime Education New South Wales Cricket Sponsor $.15m Air Force Government Dorna MotoGP Motorsport Partner $.05m Air Force Government AGPC Australian Grand Prix Motorsport Partner $.05m Airland Logistics Logistics Western Force Club Rugby Union Partner $.12m Alcatel Onetouch Telecommunications South Sydney Rabbitohs Club Rugby League Major Partner 2012 2013 $.3m Alfa Romeo Automotive St. George Illawarra Dragons Club Rugby League Major Partner 2014 $.4m

74 Australia/New Zealand June 1, 2013

Table 41b. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$)

All Flags Printing Perth Glory Club Soccer Supplier $.05m All Sorts Leisure South Sydney Rabbitohs Club Rugby League Premium Partner $.1m Allhomes Property Brumbies Club Rugby Union Major Sponsor $.25m Alliance Insurance Group Financial Services Melbourne Victory Club Soccer Associate Partner 2012 $.05m Allianz Financial Services Sydney Cricket & Sports Ground TrustAllianz Stadium Cricket Naming Rights 2012 2022 $2.5m Allied Express Logistics Wests Tigers Club Rugby League Sponsor 2012 2015 $.25m Allphones Telecommunications Nine Entertainment Allphones Multi-purpose Naming Rights 2011 2016 $1.5m Alsco Cleaning Services Adelaide United Club Soccer Official Supplier $.04m Always Construction St. George Illawarra Dragons Club Rugby League Major Partner 2013 2015 $.3m Amcom Telecommunications ITF Hopman Cup Tennis Major Sponsor $.08m AMF Bowling Leisure Perth Glory Club Soccer Supplier $.05m Amplifi Gambling WTA Moorilla Tennis Gold Sponsor $.03m And1 Sports Clothing NBL League Basketball Sponsor 2010 2014 $.15m AngloAmerican Energy Brisbane Broncos Club Rugby League Associate Sponsor $.08m Antler Retail Essendon FC Club Aussie Rules Sponsor $.15m Anytime Fitness Leisure New South Wales Cricket Sponsor $.15m ANZ Financial Services Group ANZ Stadium Multi-purpose Naming Rights 2008 2014 $4.5m Anz Financial Services Tennis Australia Australian Open Tennis Associate Sponsor 2010 2014 $3m ANZ Financial Services /NZ ANZ Championship Netball Title Sponsor 2012 $.5m ANZ Financial Services Netball Australia Federation Netball Gold Sponsor 2013 $.175m Apex Steel Construction Adelaide United Club Soccer Key Partner 2012 $.7m Apia Financial Services ATP/WTA Apia International Sydney Tennis Title sponsor 2011 2014 $.2m Armor All Automotive Products V8 Supercars Australia V8 Grand Prix Motorsport Title Sponsor 2010 2013 $.5m ArmorAll Automotive V8 Supercars Australia V8 Supercars Motorsport Sponsor $.4m Arnette Surfing Queensland All events Surfing Sponsor $.03m Arrow Energy Energy Brisbane Broncos Club Rugby League Premier Sponsor 2011 2014 $.2m Art Series Hotel Group Hospitality Athletics Australia Athletics Sponsor 2012 $.05m Ascot Capital Property WACA Cricket Sponsor $.08m ASG IT North Melbourne Kangaroos Club Aussie Rules Partner $.05m

75 Australia/New Zealand June 1, 2013

Table 41c. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Asics Sports clothing/eqpt Cricket Australia National Team Cricket Commercial Partner 2011 2015 $1m Asics Sports clothing/eqpt Athletics Australia Athletics Sponsor 2006 2014 $.5m Asics Sports clothing/eqpt Fremantle FC Club Aussie Rules Official Supplier $.4m Asics Sports clothing/eqpt ARU Wallabies (national team) Rugby Union Official Supplier $.3m Asics Sports clothing/eqpt Penrith Panthers Club Rugby League Kit supplier $.3m Asics Sports clothing/eqpt Stawell Athletic Club Club Athletics Sponsor $.2m Asics Sports clothing/eqpt Hockey Australia Hockey Partner $.15m Asics Sports clothing/eqpt Netball Australia/NZ ANZ Championship Netball Sponsor 2010 2013 $.15m Asics Sports clothing/eqpt Melbourne Marathon Athletics Premium Sponsor $.12m Asics Sports clothing/eqpt City2Surf Fun Run (Perth) Athletics Major Sponsor $.1m Asics Sports clothing/eqpt Netball Australia Federation Netball Bronze Sponsor 2011 2013 $.08m Asics Sports clothing/eqpt Gold Coast Marathon Event Athletics Sponsor $.01m Athletics Western AustraliaGoverning Body City2Surf Fun Run (Perth) Athletics Supporting Sponsor $.02m Atos IT Australian Olympic Committee Olympics Sponsor $.9m Atteris Engineering Hockey Australia Hockey Partner $.15m Audi Automotive Yachting Australia Federation Yachting Corporate Partner 2012 2014 $.6m Audi Automotive Golf Australia Federation Golf Commercial Partner 2012 $.5m Audrey Wilkinson Alcohol ATP/WTA Apia International Sydney Tennis Event Sponsor $.05m Aurizon Transport Newcastle Knights Club Rugby League Major Partner 2012 2014 $.4m Aurizon Transport Newcastle Jets Club Soccer Major Partner 2012 2014 $.2m Ausdrill Mining Hockey Australia Hockeyroos Hockey Sponsor 2012 $.15m Ausdrill Mining Perth Racing Facility Horseracing Sponsor $.09m Ausgrid Energy Central Coast Mariners Club Soccer Major Partner $.1m Aust'n Sports C'm's'n Government Swimming Australia All events Swimming Sponsor $8m Aust'n Sports C'm's'n Government Hockey Australia Hockey Partner $7m Aust'n Sports C'm's'n Government Yachting Australia National Team Yachting Principal Partner $6m Aust'n Sports C'm's'n Government Basketball Australia Federation Basketball Sponsor $4m Aust'n Sports C'm's'n Government Tennis Australia Tennis Sponsor $2m Aust'n Sports C'm's'n Government Football Federation Australia All Events Soccer Official Partner $1.25m

76 Australia/New Zealand June 1, 2013

Table 41d. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Aust'n Sports C'm's'n Government Ski & Snowboard Australia Winter Sports Principal Sponsor $1m Aust'n Sports C'm's'n Government Netball Australia Federation Netball Principal Partner $.4m Aust'n Sports C'm's'n Government Surfing Australia All events Surfing Sponsor $.2m Aust'n Sports C'm's'n Government Golf Australia Federation Golf Commercial Partner $.1m Aust'n Sports C'm's'n Government ARU Wallabies (national team) Rugby Union Government Partner $.05m Aust'n Sports C'm's'n Government Athletics Australia Athletics Sponsor $.05m Aust'n Sports C'm's'n Government Australian Baseball Federation Baseball Principle Partner $.05m Aust'n Sports C'm's'n Government Cycling Australia Cycling Principal Sponsor $.04m Australia Post Logistics AFL Australian Football League Aussie Rules Sponsor $1m Australia Post Logistics Stawell Athletic Club Club Athletics Sponsor 2013 $.2m Australian College of SportsEducation Therapy Melbourne Victory Club Soccer Associate Partner $.05m Australian Industrial RentalEquipment Hire North Queensland Cowboys Club Rugby League Silver Sponsor $.05m Australian Motors Automotive FFSA Federation Soccer Major Sponsor $.04m Australian Technology ParkProperty South Sydney Rabbitohs Club Rugby League Premium Partner $.1m AVLC Leisure North Melbourne Kangaroos Club Aussie Rules Partner $.05m AVS Security Security Cronulla Club Rugby League Sponsor $.13m AVS Security Security Manly Sea Eagles Club Rugby League Major Partner $.12m AVS Security Security South Sydney Rabbitohs Club Rugby League Premium Partner $.1m AVS Security Security St. George Illawarra Dragons Club Rugby League Sponsor 2011 2013 $.1m AXF Property Melbourne Heart Club Soccer Associate Partner $.05m B&E Personal Banking Financial Services Hobart Run The Bridge Event Athletics Title Sponsor 2010 2013 $.05m Bac Systems Manufacturing Western Sydney Wanderers Club Soccer Sponsor $.06m Balfours Food SANFL Aussie Rules Partner $.3m Balfours Food SACA Cricket Supply Partner $.2m Balfours Food Adelaide Crows Club Aussie Rules Sponsor $.15m Bank of Melbourne Financial Services Government Of Victoria Melbourne Cricket Club Cricket Major Sponsor $.25m Bank SA Financial Services SACA Cricket Sponsor $.4m BankWest Financial Services West Coast Eagles Club Aussie Rules Major Partner 2011 2014 $1.3m Bankwest Financial Services Western Force Club Rugby Union Partner 2012 $.175m

77 Australia/New Zealand June 1, 2013

Table 41e. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Barry Plant Property Melbourne Victory Club Soccer Associate Partner $.05m Bartercard Financial Services Queensland Reds Club Rugby Union Elite Sponsor $.3m Bartercard Financial Services Gold Coast Titans Club Rugby League Gold Sponsor $.1m BBX Financial Services Central Coast Mariners Club Soccer Official Sponsor $.05m BDO Financial Services Melbourne Heart Club Soccer Major Partner $.1m Be Active Government SANFL Aussie Rules Partner $1m Be Active Government SACA Cricket Sponsor $.3m Be The Influence Government Football Federation Australia All Events Soccer Official Partner $2m Be The Influence Government Basketball Australia Federation Basketball Sponsor $.5m Be The Influence Government Hockey Australia Hockey Partner $.3m Be The Influence Government Netball Australia Federation Netball Gold Sponsor $.175m Be The Influence Government NBL League Basketball Sponsor $.15m Be The Influence Government Netball Australia/NZ ANZ Championship Netball Sponsor $.15m Be The Influence Government Cycling Australia Cycling Official Category Partner $.1m Be The Influence Government Swimming Australia All events Swimming Sponsor $.07m Be The Influence Government Athletics Australia Athletics Sponsor $.05m Be The Influence Government Australian Baseball Federation Baseball Major Partner 2012 $.03m Beacon Lighting Retail Western Bulldogs Club Aussie Rules Sponsor $.2m Beck Property Melbourne Racing Club Facility Horseracing Sponsor $.25m Beiersdorf Toiletries North Melbourne Kangaroos Club Aussie Rules Partner $.05m Bet 365 Gambling Cricket Australia National Team Cricket Commercial Partner $5m Bet 365 Gambling Darwin Turf Club Facility Horse Sports Major Corporate Partner $.06m Bet Ezy Gambling Gold Coast Titans Club Rugby League Platinum Sponsor 2013 2014 $.2m Betfair Gambling Club Rugby Union Sponsor 2013 2014 $.2m Betta Home Living Retail Club Cricket Sponsor 2012 $.1m BHPBilliton Mining West Coast Eagles Club Aussie Rules Sponsor 2012 2013 $.2m BigPond Unmetred Telecommunications AFL Australian Football League Aussie Rules Sponsor 2016 $4m Sports Clothing Surfing Queensland All events Surfing Sponsor $.03m bingle.com.au Financial Services Richmond Tigers Club Aussie Rules Major Sponsor 2012 2013 $1.25m

78 Australia/New Zealand June 1, 2013

Table 41f. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$)

Bingo Refuse Wests Tigers Club Rugby League Sponsor 2013 2015 $1m BIOCeuticals Sports nutrition Melbourne Demons Club Aussie Rules Gold Sponsor $.05m Blackwoods Construction North Melbourne Kangaroos Club Aussie Rules Premier Partner $.5m BLK Sports Clothing Melbourne Rebels Club Rugby Union Gold Sponsor $.1m BlueStar Global Logistics Logistics Melbourne Victory Club Soccer Associate Partner $.05m Bluetongue Alcohol Central Coast Mariners Bluetongue Stadium Soccer Naming rights 2011 $.4m Blundstone Clothing Clarence City Council Blundstone Arena Multi-purpose Naming rights 2011 2015 $.3m Blundstone Clothing Cricket Tasmania Blundstone Arena Cricket Major Partner 2011 2015 $.194m BMW Automotive Australian Turf Club Golden Slipper Horseracing Foundation Partner 2012 2013 $1.2m BMW Automotive Melbourne Racing Club Caulfield Cup Horseracing Sponsor $.6m BOC Inustrial Gases Brad Jones Racing V8 Team Motorsport Primary Sponsor $1.5m Body Ripped Healthcare North Melbourne Kangaroos Club Aussie Rules Partner 2013 $.05m Bolle Eyewear PGA of Australia Golf Partner $.2m Booth's Motor Group Automotive Central Coast Mariners Club Soccer Official Sponsor $.05m Bosch Engineering Global Surftag Surfing Sponsor $.015m Bottle-O Retail Ford Performance Racing V8 Team Motorsport Primary Sponsor $1.5m Boylen Media Design Adelaide United Club Soccer Official Supplier $.04m Breaka Soft Drinks Surfing Queensland All events Surfing Sponsor $.08m Bridge Toyota Automotive Darwin Turf Club Facility Horse Sports Major Corporate Partner $.06m Brinkhaus Retail ITF Hopman Cup Tennis Official Sponsor $.03m Brisbane Airport Corp Airport Brisbane Roar Club Soccer Platinum Sponsor $.12m Brisbane Marketing Government Brisbane Roar Club Soccer Official Partner $.09m Brisbuild Property Parramatta Eels Club Rugby League Corporate Sponsor $.09m Brisclean Cleaning Services Brisbane Broncos Race Day Rugby League Title sponsor 2012 $.1m Clothing Run Melbourne Athletics Event Partner $.03m Brooks Sports Clothing Hobart Run The Bridge Event Athletics Silver Partner $.015m Bros Nilsson PRINTco IT Australian Baseball Federation Baseball Sponsor $.03m Brownes Soft Drinks Fremantle FC Club Aussie Rules Silver Sponsor $.05m Brunetti Restaurants Melbourne Heart Club Soccer Associate Partner $.05m

79 Australia/New Zealand June 1, 2013

Table 41g. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Bsc Healthcare New South Wales Rugby League Sponsor $.2m Bsc Healthcare New South Wales Waratahs Club Rugby Union Sponsor $.2m Bsc Healthcare SACA Redbacks Cricket Sponsor $.2m Bsc Healthcare Hockey Australia Hockey Partner $.15m Bsc Healthcare New South Wales Cricket Sponsor $.15m Bsc Healthcare Bulldogs Club Rugby League Sponsor $.12m Bsc Healthcare South Sydney Rabbitohs Club Rugby League Premium Partner $.1m Bsc Healthcare Sydney Roosters Club Rugby League Sponsor $.1m Bsc Healthcare Cronulla Sharks Club Rugby League Sponsor $.07m Bsc Healthcare Gold Coast Titans Club Rugby League Steel Sponsor $.05m Bsc Healthcare Melbourne Victory Club Soccer Associate Partner $.05m Bsc Healthcare Perth Glory Club Soccer Supplier $.05m Bsc Healthcare Fremantle FC Club Aussie Rules Official Supplier $.03m Budget Party Hire Events Adelaide United Club Soccer Official Supplier $.04m Bundaberg Alcohol Brisbane Racing Club Facility Horseracing Sponsor $.1m Bundaberg Alcohol Brisbane Broncos Club Rugby League Associate Sponsor $.08m Bunnings Retail AFL Australian Football League Aussie Rules Sponsor $1m Bunnings Retail Cricket Australia National Team Cricket Commercial Partner 2010 2015 $.4m Bupa Healthcare Cricket Australia National Team Cricket Commercial Partner 2011 2014 $1m Bupa Healthcare Brisbane Lions Club Aussie Rules Sponsor $.5m Bupa Healthcare Hawthorn FC Club Aussie Rules Sponsor $.15m Cadbury Food AFL Australian Football League Aussie Rules Sponsor $1m Caltex Energy Adelaide United Club Soccer Key Partner 2011 2013 $.7m Caltex Energy Mark Webber Challenge Cycling Sponsor $.1m Caltex Energy Sydney FC Club Soccer Partner 2011 2014 $.1m Caltex Energy ATP/WTA Apia International Sydney Tennis Event Sponsor $.05m Cambridge Media Media WACA Cricket Sponsor/Supplier $.08m Cameron Logistics Dorna MotoGP Motorsport Partner $.05m Camp Quality Charity Bulldogs Club Rugby League Sponsor $0

80 Australia/New Zealand June 1, 2013

Table 41h. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Canberra Institute of TechnologyEducation ACT Cricket Cricket Sponsor $.025m Canberra Milk Soft Drinks Canberra Raiders Club Rugby League Sponsor 2013 $.1m Cancer Council NSW Charity New South Wales Cricket Sponsor $.15m Cancer Council NSW Government ATP/WTA Apia International Sydney Tennis Event Sponsor $.05m Canterbury Sports Clothing Bulldogs Club Rugby League Sponsor 2010 2013 $.25m Canterbury Sports Clothing New South Wales Waratahs Club Rugby Union Sponsor $.24m Canterbury League Club Hospitality Bulldogs Club Rugby League Sponsor $.1m Capital Chemist Healthcare ACT Cricket Cricket Sponsor $.05m Capital Training Institute Education South Sydney Rabbitohs Club Rugby League Premium Partner 2013 2013 $.1m Cardno Infrastructure/EnvironmentalQueensland Services Reds Club Rugby Union Major Sponsor 2013 $.15m Carlsberg Alcohol Brisbane Roar Club Soccer Sponsor $.1m Carlton & United Alcohol Melbourne Cricket Club Facility Cricket Sponsor $.3m Carlton & United Alcohol Perth Racing Facility Horseracing Sponsor $.2m Carlton & United Alcohol West Coast Eagles Club Aussie Rules Sponsor $.2m Carlton & United Alcohol Geelong Cats Club Aussie Rules Sponsor $.1m Carlton & United BreweriesAlcohol Sydney Cricket & Sports Ground TrustAllianz Stadium Cricket Partner $.4m Carlton & United BreweriesAlcohol Government Of Victoria Melbourne Cricket Club Cricket Major Sponsor $.25m Carlton & United BreweriesAlcohol Darwin Turf Club Facility Horse Sports Principal Corporate Partner2011 2015 $.2m Carlton Draught Alcohol AFL Australian Football League Aussie Rules Major Partner 2012 2022 $5m Carlton Draught Alcohol WAFC Aussie Rules Partner 2011 2020 $4m Carlton Draught Alcohol Brisbane Lions Club Aussie Rules Sponsor 2012 2014 $.6m Carlton Draught Alcohol New South Wales Waratahs Club Rugby Union Sponsor 2011 2014 $.35m Carlton Draught Alcohol Adelaide Crows Club Aussie Rules Sponsor 2010 2014 $.3m Carlton Draught Alcohol Moonee Valley Racing Club Facility Horseracing Sponsor $.25m Carlton Draught Alcohol Port Adelaide FC Club Aussie Rules Sponsor 2012 2016 $.2m Carlton Draught Alcohol Gold Coast Suns Club Aussie Rules Official Partner $.1m Carlton Dry Alcohol FFSA Federation Soccer Major Sponsor $.03m Carlton Mid Alcohol Fremantle FC Club Aussie Rules Platinum Sponsor $.25m Carlton Mid Alcohol Brisbane Racing Club Facility Horseracing Sponsor $.2m

81 Australia/New Zealand June 1, 2013

Table 41i. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$)

Carrera Cup Motorsport AGPC Australian Grand Prix Motorsport Partner $.05m Carryboy Automotive Melbourne Victory Club Soccer Major Partner 2011 $.1m Cars Guide Automotive Australian Baseball Federation Baseball Major Partner $.03m carsales.com.au Automotive Cricket Australia KFC T20 Big Bash League Cricket Sponsor $.1m carsales.com.au Automotive AGPC Australian Grand Prix Motorsport Partner $.1m Cascade Brewery Co Alcohol Cricket Tasmania Cricket Major Partner $.07m Castrol Oil ARU Wallabies (national team) Rugby Union Major Partner 2011 2014 $1m Casuarina Beach Property Surfing Australia All events Surfing Sponsor $.2m CBus Property GWS Giants Club Aussie Rules Sponsor $.75m CD Dodd Recycling Western Force Club Rugby Union Partner $.08m Cellarbrations Party Planner Sydney Swans Club Aussie Rules Sponsor 2011 2015 $.25m Cellarbrations Party Planner North Queensland Cowboys Club Rugby League Silver Sponsor 2012 2013 $.1m Centre Ford Automotive WACA Cricket Supplier $.08m Centrebet Gambling St. Kilda FC Club Aussie Rules Major Sponsor 2011 2013 $1m Centrebet Gambling Manly Sea Eagles Club Rugby League Major Partner 2011 2013 $.5m Centrebet Gambling Penrith City Council Centrebet Stadium Multi-purpose Naming Rights 2011 2016 $.3m Centrebet Gambling Penrith Panthers Stadium Rugby League Naming Rights 2011 2015 $.3m Centrebet Gambling South Australian Jockey Club Facility Horseracing Sponsor $.2m Centrebet Gambling St. George Illawarra Dragons Club Rugby League Sponsor $.1m Centurion Retail Melbourne Victory Club Soccer Associate Partner $.05m CGU Financial Services Collingwood FC Club Aussie Rules 2010 2017 $2m Changhong Consumer Electronics Parramatta Eels Club Rugby League Apparel Sponsor 2013 2013 $.2m Chaplains Without BordersCharity Melbourne Victory Club Soccer Associate Partner $0m Checkpoint Property Melbourne Victory Club Soccer Premier Partner 2012 $.08m Chevron Australia Energy City2Surf Fun Run (Perth) Athletics Title sponsor 2011 2013 $.3m Chicken Treat Restaurants Perth Glory Club Soccer Premier Sponsor $.1m Chill Soft Drinks V8 Supercars Australia V8 Grand Prix Motorsport Title Sponsor $.5m Chrysler Automotive V8 Supercars Australia V8 Supercars Motorsport Sponsor 2013 $.4m CIC Australia Financial Services ACT Cricket Cricket Sponsor $.03m

82 Australia/New Zealand June 1, 2013

Table 41j. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Citibank Financial Services Sydney Swans Club Aussie Rules Sponsor $1m City Motel Leisure Golf Queensland Golf Supporting Partner $.05m City of Ballarat Tourism North Melbourne Kangaroos Club Aussie Rules Partner $.05m City of Casey Government Melbourne Demons Club Aussie Rules Platinum Partner $.1m City of Melbourne Government AGPC Australian Grand Prix Motorsport Partner $3m City of Melbourne Government Melbourne Heart Club Soccer Associate Partner $.05m City of Melbourne Government Melbourne Victory Club Soccer Associate Partner $.05m City of Perth Government ITF Hopman Cup Tennis Platinum Sponsor $.05m City of Townsville Government North Queensland Cowboys Club Rugby League Major Sponsor $.1m City Toyota Automotive WACA Cricket Official Supplier $.08m Classic Sports Clothing New South Wales Blues Rugby League Sponsor $.2m Sports Clothing New South Wales Cricket Sponsor $.15m Clean Energy Enterprises Energy Adelaide United Club Soccer Main Sponsor 2013 2015 $.525m Clipsal Construction V8 Supercars Australia V8 Grand Prix Motorsport Title Sponsor $.5m Clough Engineering Perth Glory Club Soccer Premier Sponsor 2012 2013 $.1m Clough Engineering Brisbane Roar Club Soccer Official Partner $.09m Club Marconi Leisure Western Sydney Wanderers Club Soccer Sponsor $.06m Club Super Financial Services Golf Queensland Golf Supporting Partner $.05m Club Warehouse Healthcare North Melbourne Kangaroos Club Aussie Rules Partner $.05m Coastalwatch Media Surfing Australia All events Surfing Sponsor $.2m Coastwide Engineering Engineering St. George Illawarra Dragons Club Rugby League Sponsor $.1m Coates Hire Construction V8 Supercars Australia V8 Grand Prix Motorsport Title Sponsor $.5m Coateshire Equipment Hire V8 Supercars Australia V8 Supercars Motorsport Sponsor $.4m Coateshire Equipment Hire AGPC Australian Grand Prix Motorsport Partner $.1m Coateshire Equipment Hire Dorna MotoGP Motorsport Partner $.05m Coateshire Equipment Hire Hobart Run The Bridge Event Athletics Gold Sponsor $.025m Coca-Cola Soft drinks Queensland Reds Club Rugby Union Major Sponsor $2m

83 Australia/New Zealand June 1, 2013

Table 41k. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Coca-Cola Amatil Soft drinks AFL Australian Football League Aussie Rules Major Partner 2012 $4m Coca-Cola Amatil Soft drinks PGA of Australia PGA Championship Golf Major Sponsor 2009 2018 $2m Coca-Cola Amatil Soft drinks NRL Governing Body Rugby League Sponsor $1m Coca-Cola Amatil Soft drinks WAFC Aussie Rules Partner $1m Coca-Cola Amatil Soft drinks Australian Olympic Committee Olympics Sponsor $.9m Coca-Cola Amatil Soft drinks Cricket Australia National Team Cricket Commercial Partner 2010 2015 $.6m Coca-Cola Amatil Soft drinks Brisbane Lions Club Aussie Rules Sponsor 2009 2013 $.4m Coca-Cola Amatil Soft drinks SANFL Aussie Rules Partner $.4m Coca-Cola Amatil Soft drinks V8 Supercars Australia V8 Supercars Motorsport Sponsor 2013 2015 $.4m Coca-Cola Amatil Soft drinks Sydney Cricket & Sports Ground TrustAllianz Stadium Cricket Partner $.3m Coca-Cola Amatil Soft drinks Tennis Australia Davis Cup Tennis Domestic Sponsor $.3m Coca-Cola Amatil Soft drinks Government Of Victoria Melbourne Cricket Club Cricket Major Sponsor $.25m Coca-Cola Amatil Soft drinks Sydney Swans Club Aussie Rules Sponsor $.25m Coca-cola Amatil Soft drinks Golf Australia Federation Golf Commercial Partner 2010 2013 $.2m Coca-Cola Amatil Soft drinks SACA Junior Grade Cricket/Adelaide OvalCricket Supply Partner $.2m Coca-Cola Amatil Soft drinks West Coast Eagles Club Aussie Rules Sponsor $.2m Coca-Cola Amatil Soft drinks Cricket Victoria Cricket Sponsor $.15m Coca-Cola Amatil Soft drinks Manly Sea Eagles Club Rugby League Major Partner $.15m Coca-Cola Amatil Soft drinks New South Wales Cricket Sponsor $.15m Coca-Cola Amatil Soft drinks Penrith Panthers Club Rugby League Sponsor $.15m Coca-Cola Amatil Soft drinks FFSA Federation Soccer $.13m Coca-Cola Amatil Soft drinks WACA Cricket Support Sponsor $.13m Coca-Cola Amatil Soft drinks Canberra Raiders Club Rugby League Sponsor $.12m Coca-Cola Amatil Soft drinks Newcastle Knights Club Rugby League Official Partner $.1m Coca-Cola Amatil Soft drinks North Melbourne Kangaroos Club Aussie Rules Partner $.1m Coca-Cola Amatil Soft drinks Queensland Cricket Sponsor $.1m Coca-Cola Amatil Soft drinks St. George Illawarra Dragons Club Rugby League Sponsor $.1m Coca-Cola Amatil Soft drinks Parramatta Eels Club Rugby League Corporate Sponsor $.09m Coca-Cola Amatil Soft drinks Cricket Tasmania Cricket Major Partner $.07m Coca-Cola Amatil Soft drinks Western Sydney Wanderers Club Soccer Sponsor $.06m Coca-Cola Amatil Soft drinks Golf NSW Golf Major Support Partner $.05m Coca-Cola Amatil Soft drinks Golf Queensland Golf Supporting Partner $.05m

84 Australia/New Zealand June 1, 2013

Table 41l. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) CocaCola Zero Soft drinks Brisbane Broncos Club Rugby League Premier Sponsor 2010 2013 $.3m Coffex Soft drinks AGPC Australian Grand Prix Motorsport Partner $.1m Coffex Soft drinks Dorna MotoGP Motorsport Partner $.05m CoffsCoast Government South Sydney Rabbitohs Club Rugby League Premium Partner $.1m Coke Zero Soft drinks Gold Coast Titans Club Rugby League Platinum Sponsor $.2m Colemans Printing Printing Darwin Turf Club Facility Horse Sports Major Corporate Partner $.06m Coles Retail AFL Australian Football League Aussie Rules Sponsor $1m Coles Retail NRL Governing Body Rugby League Sponsor 2012 2013 $.15m Commonwealth Bank Financial Services Cricket Australia National Team Cricket Platinum Partner 2013 2016 $12.25m Commonwealth Bank Financial Services Cricket Victoria Cricket Sponsor 2011 $1m Commonwealth Bank Financial Services Cricket Tasmania Cricket Major Partner $.07m Community Training InitiativesEducation Melbourne Victory Club Soccer Associate Partner $.05m Compac Marketing ITF Hopman Cup Tennis Official Sponsor $.03m Complete Lintels Construction Western Sydney Wanderers Club Soccer Sponsor $.06m Connoisseur Food ITF Hopman Cup Tennis Official Sponsor $.03m Coopers Alcohol V8 Supercars Australia V8 Supercars Motorsport Sponsor 2012 2015 $2m Coopers Alcohol Tennis Australia World Tennis Challenge Tennis Event Sponsor $.07m Coral Homes Construction Gold Coast Titans Club Rugby League Platinum Sponsor 2010 2013 $.2m Corona Extra Alcohol ATP/WTA Tennis Tennis Sponsor $.08m Corona Extra Alcohol ATP/WTA Apia International Sydney Tennis Event Sponsor $.05m Corporate Sports AustraliaMarketing Fremantle FC Club Aussie Rules Silver Sponsor $.05m CoSport Hospitality Australian Olympic Committee Olympics Sponsor 2020 $.9m County Fire Authority Government Cricket Victoria Cricket Sponsor $.2m Cowboys Hospitality North Queensland Cowboys Club Rugby League Major Sponsor $.12m Cricket Australia Governing Body ACT Cricket Cricket Sponsor 2012 2013 $.96m Criniti's Restaurants Sydney Roosters Club Rugby League Sponsor 2013 2015 $.25m Cripps Nubake Food Cricket Tasmania Cricket Major Partner $.07m Crompton Lighting Retail Adelaide Crows Club Aussie Rules Sponsor $.15m

85 Australia/New Zealand June 1, 2013

Table 41m. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Crown Leisure Victoria Racing Club Crown Oaks Horseracing Title Sponsor 2012 2016 $1.2m Crown Leisure Melbourne Storm Club Rugby League Major Partner 2012 2013 $1.2m Crown Gambling South Sydney Rabbitohs Club Rugby League Major Partner 2013 2016 $1.03m Crown Leisure IMG Australian Masters Golf Premium Sponsor $.2m Crown Leisure Melbourne Rebels Club Rugby Union Gold Sponsor $.1m Crown International Property Parramatta Eels Club Rugby League Corporate Sponsor $.09m Crown Perth Leisure Perth Racing Facility Horseracing Sponsor $.1m Crown Perth Leisure Western Force Club Rugby Union Partner 2013 2014 $.08m Crown Perth Leisure ITF Hopman Cup Tennis Platinum Sponsor $.05m Crowne Plaza Leisure ARU Wallabies (national team) Rugby Union Official Supplier 2012 2013 $.2m CSBP Agriculture WACA Cricket Sponsor $.08m CSG Print and CommunicationATP/WTA Brisbane International Tennis Tennis Sponsor $.08m Custom Plates Automotive Dorna MotoGP Motorsport Partner $.05m Daily Telegraph Media Western Sydney Wanderers Club Soccer Sponsor $.06m Dairy Australia Soft drinks Swimming Australia All events Swimming Sponsor $.4m Dairy Farmers Soft drinks North Queensland Cowboys Club Rugby League Silver Sponsor $.05m Daniel Hechter Clothing Fremantle FC Club Aussie Rules Silver Sponsor $.05m Daniels Printing CraftsmenPrinting Perth Glory Club Soccer Supplier $.05m Darrell Lea Food Tekno Autosports V8 Team Motorsport Primary Sponsor $1.5m David Jones Retail Australian Turf Club Golden Slipper Horseracing Gold Partner 2013 $.3m David Jones Retail Melbourne Racing Club Facility Horseracing Sponsor $.25m DB Schenker Logistics Yachting Australia National Team Yachting Supplier $.04m Decmil Australia Construction Fremantle FC Club Aussie Rules Diamond Sponsor 2012 2013 $.2m DeLonghi Home Appliances South Sydney Rabbitohs Club Rugby League Major Partner 2012 2013 $1m Delphi Bank Financial Services Melbourne Victory Club Soccer Associate Partner $.05m DepPro Property South Sydney Rabbitohs Club Rugby League Premium Partner $.1m Dept of Sport & RecreationGovernment WAFC Aussie Rules Partner $2m Dept of Sport & RecreationGovernment WACA Cricket Major Partner $.1m

86 Australia/New Zealand June 1, 2013

Table 41n. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Destination NSW Government New South Wales Cricket Sponsor $.15m Destination NSW Government NRL Governing Body Rugby League Sponsor $.1m Destination NSW Government Sydney FC Club Soccer Partner 2012 2013 $.1m Destination NSW Government ATP/WTA Apia International Sydney Tennis Strategic Partner $.07m Destination NSW Government ARU Wallabies (national team) Rugby Union Government Partner $.05m Devine Property Brisbane Lions Club Aussie Rules Sponsor $.3m DHA Property Canberra Raiders Club Rugby League Sponsor 2013 2014 $.8m Diageo Alcohol WAFC Aussie Rules Partner $.2m Diageo Alcohol Perth Glory Club Soccer Media and Creative $.05m Retail Richmond Tigers Club Aussie Rules Community partners 2011 2014 $.33m Discover Tasmania Government Mark Webber Challenge Cycling Sponsor $.1m Disney Leisure AGPC Australian Grand Prix Motorsport Partner $.1m DLA Piper Legal Fremantle FC Club Aussie Rules Silver Sponsor $.05m Dodo Utilities Lucas Dumbrell Motorsport V8 Team Motorsport Primary Sponsor 2013 $1.5m Doltone House Events Bulldogs Club Rugby League Sponsor 2012 $.6m Dove Toiletries Tennis Australia Australian Open Tennis Official Sponsor $1m Dove Toiletries ATP/WTA Apia International Sydney Tennis Platinum Sponsor $.1m Dow Chemicals Australian Olympic Committee Olympics Sponsor $.9m Draggin Clothing Dorna MotoGP Motorsport Partner $.05m Draytons Alcohol Newcastle Knights Club Rugby League Official Partner 2011 2014 $.1m Dreamweavers Hospitality Gold Coast Titans Club Rugby League Gold Sponsor $.1m Driftwood Alcohol ITF Hopman Cup Tennis Official Sponsor $.03m Drink Smart Healthcare Global Surftag Surfing Sponsor $.015m Dulux Australia DIY Products Melbourne Victory Club Soccer Premier Partner 2012 $.08m Tyres Automotive V8 Supercars Australia V8 Supercars Motorsport Sponsor 2012 2017 $.4m Dyldam Property Parramatta Eels Club Rugby League Apparel Sponsor $.2m Dyldam Property GWS Giants Club Aussie Rules Sponsor 2013 2015 $.2m Easts Leisure Sydney Roosters Club Rugby League Sponsor $.09m Easy Forex Financial Services Bulldogs Club Rugby League Sponsor 2012 2015 $.2m

87 Australia/New Zealand June 1, 2013

Table 41o. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) ECU Education ITF Hopman Cup Tennis Major Sponsor $.08m Edith Cowan University Education Surfing Australia All events Surfing Sponsor $.2m Einhell Power tools Gold Coast Suns Club Aussie Rules Major Support Partner 2011 2013 $.07m ékol Financial Services Lucas Dumbrell Motorsport V8 Team Motorsport Primary Sponsor $1.5m Elastoplast Healthcare South Sydney Rabbitohs Club Rugby League Official Supplier $.06m Elastoplast Healthcare WAFC Aussie Rules Partner $.05m Elastoplast Healthcare Adelaide United Club Soccer Official Supplier $.04m Elmwood Design Melbourne Heart Club Soccer Associate Partner $.05m Emirates Airline Golf Australia Australian Open Golf Title Sponsor 2011 2013 $3.5m Emirates Airline Victoria Racing Club Melbourne Cup Horseracing Title Sponsor 2011 2015 $3.5m Emirates Airline PGA of Australia Golf Major Sponsor $2m Emirates Airline Collingwood FC Club Aussie Rules 2010 2015 $2m Emirates Airline Western Force Club Rugby Union Primary Sponsor 2006 2013 $.4m Energy Australia Energy Swimming Australia All events Swimming Principal Sponsor 2012 2016 $3m Envestra Energy Port Adelaide FC Club Aussie Rules Sponsor 2013 2013 $.1m ERM Energy ATP/WTA Brisbane International Tennis Tennis Sponsor $.08m ET Mining Solutions Mining Western Force Club Rugby Union Partner $.2m Etihad Airline Melbourne Stadiums Limited Etihad Stadium Aussie Rules Naming rights 2012 2019 $5m Etihad Airline V8 Supercars V8 Supercars Motorsport Official international airline2011 $1m Europcar Automotive Sydney Swans Club Aussie Rules Sponsor 2013 2014 $.25m Europcar Automotive Mark Webber Challenge Cycling Sponsor $.1m Europcar Automotive Newcastle Knights Club Rugby League Official Supplier 2011 2013 $.1m Europcar Automotive Perth Glory Club Soccer Premier Sponsor $.1m Europcar Automotive Australian Baseball Federation Baseball Major Partner $.03m Event Cinemas Leisure Parramatta Eels Club Rugby League Corporate Sponsor $.09m Event Cinemas Leisure Brisbane Broncos Club Rugby League Support Sponsor $.05m Event Cinemas Leisure Perth Glory Club Soccer Supplier $.05m Event Cinemas Leisure Central Coast Mariners Club Soccer Official Sponsor $.05m Events Queensland Government Brisbane Racing Club Facility Horseracing Sponsor $.15m

88 Australia/New Zealand June 1, 2013

Table 41p. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Events Queensland Government ARU Wallabies (national team) Rugby Union Government Partner $.05m Events Tasmania Government WTA Moorilla Hobart International Tennis Major Sponsor $.08m EventsCorp Government City2Surf Fun Run (Perth) Athletics Major Sponsor $.1m Eventscorp Government ITF Hopman Cup Tennis Major Sponsor $.08m EventsCorp Government ARU Wallabies (national team) Rugby Union Government Partner $.05m Expr3ss Recruitment Tennis Australia World Tennis Challenge Tennis Event Sponsor $.07m Farmer's Union Iced CoffeeSoft Drinks Adelaide Crows Club Aussie Rules Sponsor $.15m Fast Proof Press Graphic Design Gold Coast Titans Club Rugby League Steel Sponsor $.05m FedEx Logistics ATP/WTA Apia International Sydney Tennis Event Sponsor $.05m Fielders Choice Sports clothing/eqpt Australian Baseball Federation Baseball Sponsor $.03m Firebrand Household goods Parramatta Eels Club Rugby League Corporate Sponsor $.09m Firstmac Financial Services Brisbane Broncos Club Rugby League Premier Sponsor 2012 2014 $.6m Fit Financial Services Athletics Australia Athletics Sponsor $.05m Fitness First Leisure Perth Glory Club Soccer Gold Sponso $.75m Fitness First Leisure ARU Wallabies (national team) Rugby Union Official Supplier $.1m Fletcher's Foods Food Melbourne Victory Club Soccer Associate Partner $.05m Travel Agent PGA of Australia Golf Partner $.2m Flight Centre Travel Agent Melbourne Marathon Athletics Premium Sponsor 2010 $.12m Flight Centre Travel Agent Athletics Australia Athletics Sponsor 2012 $.05m Florida Beach Bar Alcohol Central Coast Mariners Club Soccer Official Sponsor $.05m Foodbank Charity Port Adelaide FC Club Aussie Rules Sponsor $0 Foodland Retail Adelaide Crows Club Aussie Rules Sponsor $.15m Ford Automotive Geelong Cats Club Aussie Rules Major Sponsor 2012 2016 $1.25m Ford Automotive SANFL Aussie Rules Partner 2011 $.4m Fortescue Metals Group Mining Hockey Australia Kookaburras Hockey Sponsor 2012 $.15m Fortunity Financial Services Central Coast Mariners Club Soccer Official Sponsor $.05m Fosters Alcohol Etihad Stadium Facility Aussie Rules Sponsor $.6m Four Points Hospitality ITF Hopman Cup Tennis Official Sponsor $.03m

89 Australia/New Zealand June 1, 2013

Table 41q. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Four'N Twenty Food Brisbane Lions Club Aussie Rules Sponsor 2005 $.4m Four'N Twenty Food Brisbane Lions Club Aussie Rules Sponsor $.4m Four'N Twenty Food Gold Coast Titans Club Rugby League Gold Sponsor $.1m Four'N Twenty Food Brisbane Broncos Club Rugby League Associate Sponsor $.08m Four'N Twenty Food Fremantle FC Club Aussie Rules Silver Sponsor $.05m Foxtel Media Football Federation Australia National Youth League Soccer Sponsor 2013 2014 $20m Foxtel Media AFL Foxtel Cup Aussie Rules Title sponsor $1m Foxtel Media Netball Australia Federation Netball Sponsor 2013 $.175m Fremantle Ports Port Fremantle FC Club Aussie Rules Silver Sponsor $.05m Frizelles Automotive Gold Coast Titans Club Rugby League Platinum Sponsor 2013 2015 $.2m Fugro-TSM Oil / Gas Western Force Club Rugby Union Partner $.15m Fujitsu Office Equipment Fujitsu Racing GRM V8 Team Motorsport Primary Sponsor $4m Fujitsu Office Equipment Golf Australia Australian Open Golf Sponsor 2012 2014 $.3m Fuso Automotive V8 Supercars Australia V8 Supercars Motorsport Sponsor $.4m Gambler's Help Healthcare Melbourne Victory Club Soccer Associate Partner $.05m Gatorade Soft Drinks ARU Wallabies (national team) Rugby Union Official Supplier $.15m Gatorade Soft Drinks Cronulla Sharks Club Rugby League Sponsor $.15m Gatorade Soft Drinks Sydney Roosters Club Rugby League Sponsor $.12m Gatorade Soft Drinks Wests Tigers Club Rugby League Sponsor $.12m Gatorade Soft Drinks Parramatta Eels Club Rugby League Corporate Sponsor $.09m Gatorade Soft Drinks Hobart Run The Bridge Event Athletics Silver Partner $.015m Gatorade Soft Drinks Cricket Australia National Team Cricket Commercial Partner $.4m GE Industrial Australian Olympic Committee Olympics Sponsor $.9m Gema Group Hospitality ATP/WTA Apia International Sydney Tennis Event Sponsor $.05m Geon Group Conglomerate Melbourne Victory Club Soccer Premier Partner $.08m Get Wines Direct Retail Golf Australia Federation Golf Commercial Partner 2013 2015 $.1m Gilbert Sports Equipment ARU Wallabies (national team) Rugby Union Official Supplier $.15m Gilbert Sports Equipment Netball Australia/NZ ANZ Championship Netball Sponsor $.15m Gilbert Sports Equipment Netball Australia Federation Netball Bronze Sponsor $.08m

90 Australia/New Zealand June 1, 2013

Table 41r. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Gillette Toiletries AFL Australian Football League Aussie Rules Sponsor 2013 $.8m Gio Financial Services New South Wales Blues Rugby League Sponsor 2012 $.2m GIO Financial Services NRL Governing Body Rugby League Sponsor 2012 $.15m Glass House Retail Bulldogs Club Rugby League Sponsor $.07m Glebe Hill Property WTA Moorilla Hobart International Tennis Gold Sponsor $.03m Glen Iris Valley Leisure Tennis Australia Fed Cup Tennis Domestic Sponsor $.06m Gold Coast Airport Transport Gold Coast Marathon Event Athletics Sponsor 2015 $.02m Gold Coast Cabs Transport Gold Coast Titans Club Rugby League Steel Sponsor $.05m Golden River DevelopmentsProperty Perth Racing Facility Horseracing Sponsor $.1m Golden Star Restaurants Basketball Australia Federation Basketball Platinum partner $.2m Gold's Gym Leisure Parramatta Eels Club Rugby League Corporate Sponsor $.09m Golf Australia Governing Body Golf Queensland Golf Supporting Partner $.05m Golf Cart Group Sports Equipment Golf Australia Australian Open Golf Sponsor $.3m Golf Industry Central Marketing Golf Queensland Golf Supporting Partner $.05m Gov't of South Australia Government SANFL Aussie Rules Partner $2m Grant Burge Barossa Alcohol SACA Adelaide Oval Cricket Supply Partner $.15m Great Solar Energy Brisbane Roar Club Soccer Platinum Sponsor $.12m Greenplay Sports Equipment FFSA Beach Football Tournament Soccer Title Sponsor $.02m Griffith University Education Queensland Reds Club Rugby Union Major Sponsor $2m Griffith University Education Gold Coast Titans Club Rugby League Gold Sponsor $.1m Griffith University Education Gold Coast Suns Club Aussie Rules Official Partner $.05m Grinders Coffee Soft Drinks Melbourne Victory Club Soccer Associate Partner $.05m Groupon Electronic Commerce Golf Australia Federation Golf Commercial Partner 2010 $.1m GU Sports Nutrition City2Surf Fun Run (Perth) Athletics Supporting Sponsor $.02m Guildford Coal Energy North Queensland Cowboys Club Rugby League Major Sponsor 2012 2013 $.3m Gujarat NRE Mining New South Wales Cricket Sponsor 2010 2013 $.15m Hahn Premium Light Alcohol Golf Australia Australian Open Golf Sponsor $.3m Hahn Premium Light Alcohol PGA of Australia Golf Partner $.2m Hahn Superdry Alcohol ARU Wallabies (national team) Rugby Union Partner 2013 2015 $1m Hahn Superdry Alcohol WACA Cricket Major Sponsor 2009 2014 $.3m

91 Australia/New Zealand June 1, 2013

Table 41s. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Halliburton Oil / Gas Western Force Club Rugby Union Partner $.08m Hamilton Island Leisure Yachting Australia National Team Yachting Sponsor $.08m Hankook Automotive NRL Governing Body Rugby League Sponsor 2011 2014 $.1m Hans Food Brisbane Broncos Club Rugby League Platinum Sponsor $.1m Harbour Town Shopping CentreProperty North Melbourne Kangaroos Club Aussie Rules Partner $.05m Harry's Event staging IMG Australian Masters Golf Official Sponsor/Supplier $.1m Hart Sport Sports clothing/eqpt Newcastle Knights Club Rugby League Official Supplier $.1m HART Sport Sports clothing/eqpt Brisbane Roar Club Soccer Official Partner $.09m Harts Party Hire Tennis Australia Fed Cup Tennis Domestic Sponsor $.06m Hartz Soft Drinks WTA Moorilla Hobart International Tennis Gold Sponsor $.03m Hartz Soft Drinks Hobart Run The Bridge Event Athletics Silver Partner $.015m Harvey Fresh Soft drinks Perth Glory Club Soccer Gold Sponso $.75m Retail Richmond Tigers Club Aussie Rules Sponsor $.25m Harvey Norman Retail NRL Governing Body Rugby League Sponsor 2013 $.15m Harvey Norman Retail North Queensland Cowboys Club Rugby League Major Sponsor $.14m Harvey Norman Retail WAFC Aussie Rules Partner $.05m HBF Financial Services Fremantle FC Club Aussie Rules Diamond Sponsor 2011 2013 $.2m Heineken Alcohol Tennis Australia Australian Open Tennis Primary Sponsor 2010 2013 $.7m Heineken Alcohol Tennis Australia Fed Cup Tennis Domestic Sponsor $.15m Heineken Alcohol ITF Hopman Cup Tennis Official Sponsor $.03m Help Me Choose Internet St. Kilda FC Club Aussie Rules Sponsor 2012 2013 $.25m Media Government Of Victoria Melbourne Cricket Club Cricket Major Sponsor $.25m Herald Sun Media IMG Australian Masters Golf Premium Sponsor $.2m Herald Sun Media Melbourne Storm Club Rugby League Premium Partner $.15m Herald Sun Media Melbourne Marathon Athletics Presenting Sponsor $.12m Herald Sun Media Melbourne Rebels Club Rugby Union Gold Sponsor $.1m Herald Sun Media Melbourne Heart Club Soccer Premier Partner $.05m Herald Sun Media North Melbourne Kangaroos Club Aussie Rules Partner $.05m

92 Australia/New Zealand June 1, 2013

Table 41t. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Hertz Automotive Penrith Panthers Club Rugby League Executive Sponsor 2013 2014 $.5m Hertz Automotive Melbourne Demons Club Aussie Rules Platinum Plus Sponsor 2012 2013 $.25m HHA Logistics Erebus V8 Team Motorsport Primary Sponsor 2013 $1.5m HiFlex Automotive Products Team Hiflex V8 Team Motorsport Primary Sponsor $1.5m Hisense Domestic appliances Melbourne and Olympic Parks Trust Hisense Arena Multi-purpose Naming Rights 2008 2014 $.35m Hisense Domestic appliances Cronulla Sharks Club Rugby League Sponsor 2012 $.3m Hobart City Council Tourism North Melbourne Kangaroos Club Aussie Rules Partner $.05m Hogs Breath Café Restaurants Gold Coast Titans Club Rugby League Gold Sponsor 2013 2014 $.1m Holden Automotive NRL State of Origin Rugby League Title Sponsor 2013 2015 $3.47m Holden Automotive PGA of Australia Golf Major Sponsor $2m Holden Automotive V8 Team Motorsport Supplier $1.75m Holden Automotive Collingwood FC Club Aussie Rules 2013 2016 $1.5m Holden Automotive Netball Australia/NZ ANZ Championship Netball Sponsor 2013 $.15m Holden Automotive Tennis Australia World Tennis Challenge Tennis Event Sponsor $.07m Holiday Inn Hospitality Sydney Roosters Club Rugby League Sponsor $.09m Home Timber and HardwareRetail NRL Governing Body Rugby League Sponsor $.15m Honda Automotive Dorna MotoGP Motorsport Partner $.05m HostPlus Financial Services AFL Australian Football League Aussie Rules Sponsor $1m HostPlus Financial Services Gold Coast Suns Club Aussie Rules Founding Partner 2012 2016 $.8m HostPlus Financial Services GWS Giants Club Aussie Rules Sponsor $.75m HostPlus Financial Services Melbourne Storm Club Rugby League Premium Partner 2012 2014 $.3m HostPlus Financial Services Penrith Panthers Club Rugby League Sponsor 2013 $.25m HostPlus Financial Services Adelaide Crows Club Aussie Rules Sponsor $.15m HostPlus Financial Services Essendon FC Club Aussie Rules Sponsor $.15m HostPlus Financial Services Golf Australia Federation Golf Commercial Partner $.1m HostPlus Financial Services Melbourne Rebels Club Rugby Union Gold Sponsor $.1m HostPlus Financial Services Brisbane Broncos Club Rugby League Associate Sponsor $.05m Hot Property Group Property Adelaide United Club Soccer Key Partner $.7m Hoyts Herbs and Spices Food Melbourne Victory Club Soccer Associate Partner $.05m

93 Australia/New Zealand June 1, 2013

Table 41u. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) HSBC Financial Services New South Wales Waratahs Club Rugby Union Title Sponsor 2011 2013 $.6m Huawei Telecommunications Canberra Raiders Club Rugby League Sponsor 2012 2013 $.88m Hugo Boss Clothing ITF Hopman Cup Tennis Official Sponsor $.03m Hungry Jack's Restaurants Parramatta Eels Club Rugby League Corporate Sponsor $.09m Hunter Ports Energy Newcastle Knights Club Rugby League Principal Partner 2011 2013 $1m Hunter Ports Energy Newcastle Jets Club Soccer Principal Partner 2011 2013 $.8m Hunter Travel Group Travel Agent Newcastle Jets Club Soccer Associate Partner $.07m Hurley Sports clothing/eqpt Surfing Australia All events Surfing Sponsor 2011 $.2m Hurley Sports clothing/eqpt Surfing Queensland All events Surfing Sponsor $.03m Hydralyte Soft drinks Melbourne Heart Club Soccer Associate Partner $.05m Hyundai Automotive Football Federation Australia Hyundai A-League Soccer Title Sponsor 2012 2016 $2.5m Hyundai Automotive Carlton FC Club Aussie Rules Major Partner 2011 2014 $1m Hyundai Automotive Brisbane Lions Club Aussie Rules Platinum Partner 2010 2014 $.75m Hyundai Automotive Wests Tigers Club Rugby League Sponsor 2011 2013 $.5m Hyundai Automotive ITF Hopman Cup Tennis Title Sponsor 2012 $.4m Hyundai Automotive Fremantle FC Club Aussie Rules Diamond Sponsor $.2m Hyundai Automotive Brisbane Broncos Club Rugby League Platinum Sponsor 2013 2015 $.15m Hyundai Automotive Melbourne Rebels Club Rugby Union Gold Sponsor 2011 2013 $.1m Hyundai Automotive Melbourne Victory Club Soccer Premier Partner $.08m Hyundai Automotive Melbourne Heart Club Soccer Associate Partner $.05m IBM IT Tennis Australia Australian Open Tennis Official Partner $1m IBM IT New South Wales Waratahs Club Rugby Union Sponsor $.15m IDM Sports Equipment FFSA Federation Soccer Ball Supplier $.02m IGA Retail SANFL Aussie Rules Partner 2011 2014 $.35m IGA Retail City2Surf Fun Run (Perth) Athletics Major Sponsor $.1m iinet Telecommunications Hawthorn FC Club Aussie Rules Major Sponsor 2013 2015 $1m iinet Telecommunications NBL League Basketball Naming rights 2010 2013 $.5m iinet Telecommunications WTA Moorilla Hobart International Tennis Gold Sponsor $.03m Ikon Cleaning Services Carlton FC Club Aussie Rules Sponsor $.2m

94 Australia/New Zealand June 1, 2013

Table 41v. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Illicit Drugs in Sport ProgramGovernment Surfing Australia All events Surfing Sponsor $.2m Illuminated Water Soft Drinks Gold Coast Titans Club Rugby League Platinum Sponsor 2013 2014 $.13m Imagetech Office Equipment Golf NSW Golf Major Support Partner $.05m IMG Media ATP/WTA Apia International Sydney Tennis Event Partner $.05m Infiniti Automotive AGPC Australian Grand Prix Motorsport Partner $.1m Interactive IT North Melbourne Kangaroos Club Aussie Rules Partner $.05m Intercontinental Adelaide Hospitality Tennis Australia World Tennis Challenge Tennis Event Sponsor $.07m Intergen IT Netball Australia/NZ ANZ Championship Netball Sponsor 2012 $.15m International Surfing AssociationGoverning Body Surfing Australia All events Surfing Sponsor $.2m IOOF Financial Services Sydney Cricket & Sports Ground TrustAllianz Stadium Cricket Partner $.3m Irwin Tools Erebus V8 Team Motorsport Primary Sponsor $1.5m ISC Sports Clothing GWS Giants Club Aussie Rules Sponsor $.4m ISC Sports Clothing Geelong Cats Club Aussie Rules Sponsor $.3m ISC Sports Clothing Sydney Roosters Club Rugby League Sponsor $.3m ISC Sports Clothing Newcastle Knights Club Rugby League Official Partner $.3m ISC Sports Clothing Sydney Swans Club Aussie Rules Sponsor $.25m ISC Sports Clothing Canberra Raiders Club Rugby League Sponsor $.2m ISC Sports Clothing North Queensland Cowboys Club Rugby League Major Sponsor 2010 2013 $.15m ISC Sports Clothing Fremantle FC Club Aussie Rules Gold Sponsor $.1m ISC Sports Clothing South Sydney Rabbitohs Club Rugby League Premium Partner $.1m ISC Sports Clothing Newcastle Jets Club Soccer Official Partner $.09m iSelect Financial Services Gold Coast Titans Club Rugby League Premier Partner 2012 2016 $.9m ISRI Automotive Wests Tigers Club Rugby League Sponsor $.1m Isuzu Ute Automotive Sydney Roosters Club Rugby League Sponsor 2012 2014 $.6m Jack Daniels Alcohol Nissan V8 Team Motorsport Primary Sponsor 2012 $4m Jacob's Creek Alcohol Tennis Australia Australian Open Tennis Associate Sponsor 2009 2013 $2.5m Jacob's Creek Alcohol Brisbane Broncos Club Rugby League Associate Sponsor $.08m Jacob's Creek Alcohol WACA Cricket Supplier $.08m Jacob's Creek Alcohol Tennis Australia World Tennis Challenge Tennis Event Sponsor $.07m

95 Australia/New Zealand June 1, 2013

Table 41w. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Jacques Lemans Time Keeping Brisbane Roar Club Soccer Official Partner $.09m James Boag Alcohol Victoria Racing Club Facility Horseracing Sponsor 2013 $1m James Boag Alcohol AGPC Australian Grand Prix Motorsport Partner 2013 2015 $.2m James Boag Alcohol South Australian Jockey Club Facility Horseracing Sponsor $.2m James Boag Alcohol Mark Webber Challenge Cycling Sponsor $.1m James Boag Alcohol Dorna MotoGP Motorsport Partner $.05m Jaycar Retail Bulldogs Club Rugby League Major Sponsor 2012 2015 $.9m Jayco Automotive Cycling Australia Cycling Major Partner 2013 2016 $2m Jayco Automotive St. Kilda FC Club Aussie Rules Sponsor $.25m Jayco Automotive Basketball Australia Federation Basketball Platinum partner $.2m Jeep Automotive Richmond Tigers Club Aussie Rules Major Sponsor 2012 2014 $1.25m Jeep Automotive St. George Illawarra Dragons Club Rugby League Major Partner 2014 $.6m Jeld-Wen Construction Ford Performance Racing V8 Team Motorsport Primary Sponsor $1.5m Jeld-Wen Construction St. Kilda FC Club Aussie Rules Sponsor 2012 2013 $.25m Jetset Travel Agent Adelaide United Club Soccer Official Supplier $.04m Jetset Travel Agent ACT Cricket Cricket Sponsor 2012 2014 $.025m Jetstar Airline WTA Moorilla Hobart International Tennis Major Sponsor $.08m Jetts Leisure City2Surf Fun Run (Perth) Athletics Major Sponsor $.1m Jim Beam Alcohol V8 Supercars Australia V8 Supercars Motorsport Sponsor 2012 2014 $.4m Jim Beam Alcohol Penrith Panthers Club Rugby League $.1m Jim Beam Alcohol Manly Sea Eagles Club Rugby League Major Partner 2012 $.1m Jim Beam Alcohol Parramatta Eels Club Rugby League Corporate Sponsor $.09m Jim Beam Alcohol Global Surftag Surfing Title Sponsor $.07m Jim's Cleaning Cleaning Services North Melbourne Kangaroos Club Aussie Rules Partner $.05m John Flynn Healthcare Gold Coast Suns Club Aussie Rules Official Partner $.05m John McGrath Automotive Thoroughbred Park Facility Horseracing Partner $.05m Johnnie Walker Alcohol AGPC Australian Grand Prix Motorsport Partner $.1m Johnnie Walker Alcohol WACA Cricket Supplier $.08m Julius Marlow Clothing ARU Wallabies (national team) Rugby Union Official Supplier $.1m

96 Australia/New Zealand June 1, 2013

Table 41x. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Jupiters Leisure Gold Coast Titans Club Rugby League Gold Sponsor $.1m Jupiters Leisure North Queensland Cowboys Club Rugby League Major Sponsor 2013 2014 $.1m JW Mail and Print Printing Western Sydney Wanderers Club Soccer Sponsor $.06m Kamberra Wine CompanyAlcohol Thoroughbred Park Facility Horseracing Partner $.05m Sports Clothing Central Coast Mariners Club Soccer Major Partner 2012 2014 $.2m Kappa Sports Clothing Melbourne Heart Club Soccer Premier Partner $.15m Kappa Sports Clothing Adelaide United Club Soccer Official Supplier 2012 2013 $.04m Karbon Sports Clothing Australian Olympic Committee Olympics Supplier $.4m Karma Resorts Property Western Force Club Rugby Union Partner $.08m Karma Royal Group Property ITF Hopman Cup Tennis Official Sponsor $.03m Kaspersky IT Manly Sea Eagles Club Rugby League Principal Partner 2012 2015 $.9m Kenwood Home appliances South Sydney Rabbitohs Club Rugby League Major Partner 2012 $.35m Kenworth Automotive V8 Supercars Australia V8 Supercars Motorsport Sponsor $.4m Keystone Business Park Business Park Geelong Cats Club Aussie Rules Sponsor $.1m KFC Restaurants Cricket Australia Big Bash League Cricket Title sponsor 2012 2014 $.5m KFC Restaurants NRL Governing Body Rugby League Sponsor $.15m KFC Restaurants Melbourne Victory Club Soccer Major Partner 2013 2015 $.1m KFC Restaurants Queensland Cricket Sponsor $.03m Kia Automotive Tennis Australia Australian Open Tennis Major Sponsor 2013 2017 $10.54m Kia Automotive Essendon FC Club Aussie Rules Major sponsor 2011 2016 $1.5m Kingpin Bowling Leisure North Queensland Cowboys Club Rugby League Silver Sponsor $.05m Kings Apparel Clothing Gold Coast Titans Club Rugby League Steel Sponsor $.05m Kingsgrove Sports Sports clothing/eqpt New South Wales Cricket Sponsor $.15m Kirks Originals Soft drinks Brisbane Racing Club Facility Horseracing Sponsor $.05m Klosters Automotive Newcastle Knights Club Rugby League Official Partner $.1m Klosters Automotive Newcastle Jets Club Soccer Official Partner $.05m KMPG Property WACA Satewide Twenty20 Cup Cricket Sponsor $.08m Konica Minolta Printing Queensland Cricket Sponsor $.03m Konica Minolta Printing ACT Cricket Cricket Sponsor $.025m

97 Australia/New Zealand June 1, 2013

Table 41y. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) KooGa Sports Clothing ARU Wallabies (national team) Rugby Union Major Partner $1m KooGa Sports Clothing Melbourne Storm Club Rugby League Premium Partner 2011 2015 $.85m KooGa Sports Clothing Brisbane Lions Club Aussie Rules Kit supplier 2010 2014 $.6m KooGa Sports Clothing Richmond Tigers Club Aussie Rules Sponsor 2011 2014 $.5m KooGa Sports Clothing Western Bulldogs Club Aussie Rules Sponsor 2013 $.425 KooGa Sports Clothing Queensland Reds Club Rugby Union Elite Sponsor 2012 $.3m KooGa Sports Clothing Western Force Club Rugby Union Partner 2011 2014 $.2m KooGa Sports Clothing Cricket Australia KFC T20 Big Bash League Cricket Sponsor $.1m Kooindah Waters Hospitality Central Coast Mariners Club Soccer Official Sponsor $.05m Kookaburra Sports Equipment Cricket Victoria Cricket Sponsor $.8m Kookaburra Sports Equipment SACA Cricket Sponsor $.3m Kookaburra Sports Equipment Hockey Australia Hockey Partner $.15m Kookaburra Sports Equipment New South Wales Cricket Sponsor $.15m Kookaburra Sports Equipment WACA Cricket Official Supplier $.08m Kookaburra Sports Equipment ACT Cricket Kookaburra Cup Cricket Title sponsor $.025m Kukri Sports Clothing Hockey Australia Hockey Partner 2014 $.15m Kukri Sports Clothing Netball Australia Federation Netball Silver Sponsor $.12m Kumho Tyres Automotive St. George Illawarra Dragons Club Rugby League Sponsor $.1m Kurve Media Perth Glory Club Soccer Media and Creative $.05m La Ionica Food Melbourne Victory Club Soccer Major Partner 2011 2013 $.1m La Piazza Restaurants Parramatta Eels Club Rugby League Corporate Sponsor $.09m La Trobe University Education Melbourne Heart Club Soccer Major Partner $.1m Lacoste Sports Clothing Tennis Australia Australian Open Tennis Official Partner 2013 2018 $1m Land Rover Automotive Brumbies Club Rugby Union Major Sponsor 2013 2014 $.25m Launceston City Council Government Mark Webber Challenge Cycling Sponsor $.1m Lavan Legal Legal Western Force Club Rugby Union Partner $.08m Leader Media Melbourne Storm Club Rugby League Official Partner $.1m Lease Plan Automotive North Melbourne Kangaroos Club Aussie Rules Partner $.05m LeasePlan Automotive Melbourne Victory Club Soccer Associate Partner $.05m

98 Australia/New Zealand June 1, 2013

Table 41z. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) LEDified Lighting St. Kilda FC Club Aussie Rules Major Partner 2013 2015 $1m Leighton Mining Queensland Reds Club Rugby Union Sponsor 2012 2013 $.15m Lend Lease Property New South Wales Cricket Sponsor $.15m Lexus Automotive ARU Wallabies (national team) Rugby Union Partner 2012 2014 $.4m Lexus Automotive ATP/WTA Brisbane International Tennis Tennis Sponsor 2013 $.08m LG Consumer electronics AGPC Australian Grand Prix Motorsport Partner $.1m Life Charity WAFC Aussie Rules Partner 0 Life Care Healthcare Adelaide Crows Club Aussie Rules Sponsor $.15m Lifebroker Financial Services GWS Giants Club Aussie Rules Sponsor 2011 2014 $1m Linc Energy Energy Brisbane Heat Club Cricket Sponsor 2011 2016 $.1m Linglong Tyres Automotive Brisbane Roar Club Soccer Official Partner 2011 $.9m Lion Alcohol Australian Turf Club Golden Slipper Horseracing Foundation Partner 2013 2015 $1.2m Lion Soft Drinks SACA Adelaide Oval Cricket Supply Partner 2011 $.2m Lion Soft Drinks WACA Cricket Official Supplier 2009 2014 $.08m Lion Alcohol Western Force Club Rugby Union Partner $.08m Lion Soft Drinks Perth Glory Club Soccer Supplier $.05m Liquormart Retail AGPC Australian Grand Prix Motorsport Partner 2013 2015 $.1m Lite n'Easy Food Richmond Tigers Club Aussie Rules Sponsor $.25m Live 2 Learn Education ITF Hopman Cup Tennis Platinum Sponsor $.05m Local Liquor Retail Canberra Raiders Club Rugby League Sponsor 2013 $.12m Lockwood Construction Brad Jones Racing V8 Team Motorsport Primary Sponsor $1.5m Sports Clothing Sydney Roosters Club Rugby League Sponsor $.12m Lonsdale Sports Clothing Newcastle Knights Club Rugby League Official Supplier 2013 $.1m Luxbet Gambling Cronulla Sharks Club Rugby League Sponsor 2012 2013 $.3m Luxbet Gambling South Sydney Rabbitohs Club Rugby League Premium Partner $.1m Luxury Paints DIY products Brisbane Roar Club Soccer Silver Sponsor $.1m Madison Sport Sports Equipment South Sydney Rabbitohs Club Rugby League Official Supplier $.06m Majestic Sports Clothing Australian Baseball Federation Baseball Major Partner 2011 2014 $.03m Majestic Hotels Leisure SANFL Aussie Rules Partner $.2m

99 Australia/New Zealand June 1, 2013

Table 41za. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Major League Baseball Governing Body Australian Baseball Federation Baseball Major Partner $.03m Mammee Food FFSA Federation Soccer Major Sponsor $.02m Mapei Construction Cycling Australia Cycling Sponsor $.03m Maple Street Pool Shop Swimming Pools Parramatta Eels Club Rugby League Corporate Sponsor $.09m Marcellina Food FFSA Federation Soccer Major Sponsor $.02m Marketforce Marketing WACA Cricket Marketing Partner $.08m Mars Food Carlton FC Club Aussie Rules Major Partner 2013 2015 $1.5m Mars Food Cycling Australia Cycling Sponsor 2012 2013 $.05m Martec Home appliances Sydney Roosters Club Rugby League Sponsor $.2m Marvel Media Run Melbourne Athletics Media Partner $.02m Massey Ferguson Agriculture Melbourne Rebels Club Rugby Union Platinum Sponsor 2012 2014 $.2m Masterfoods Food Central Coast Mariners Club Soccer Major Partner 2013 2014 $.5m Masters Milk Soft drinks ITF Hopman Cup Tennis Official Sponsor $.03m MatchWorks Recruitment Melbourne Heart Club Soccer Associate Partner $.05m Maui Jim Eyewear Yachting Australia National Team Yachting Supplier $.04m Maxxis Automotive Tennis Australia Australian Open Tennis Official Sponsor 2013 $2m Mazda Automotive North Melbourne Kangaroos Club Aussie Rules Major Partner 2011 2013 $1m Mazda Automotive AGPC Australian Grand Prix Motorsport Partner $.1m McDonalds Restaurants Western Force Club Rugby Union Partner $1.6m McDonalds Restaurants Australian Olympic Committee Olympics Sponsor $.9m McDonalds Restaurants SANFL Aussie Rules Partner $.4m McDonalds Restaurants Newcastle Knights Club Rugby League Official Partner 2013 2014 $.1m McDonalds Restaurants St. George Illawarra Dragons Club Rugby League Sponsor $.1m McDonalds Restaurants Gold Coast Suns Club Aussie Rules Official Partner $.05m McDonalds Restaurants North Queensland Cowboys Club Rugby League Silver Sponsor $.05m McGuigan Wines Alcohol St. George Illawarra Dragons Club Rugby League Major Partner 2012 2015 $.3m ME Bank Financial Services Football Federation Australia Hyundai A-League Soccer Sponsor 2013 $1m ME Bank Financial Services Richmond Tigers Club Aussie Rules Naming Rights 2011 2015 $1m Medibank Financial Services Tennis Australia Australian Open Tennis Official Partner 2011 2014 $1m Medibank Financial Services Melbourne Marathon Athletics Title Sponsor 2012 2013 $.3m

100 Australia/New Zealand June 1, 2013

Table 41zb. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Melbourne Tourism Tennis Australia Australian Open Tennis Official Partner $.2m Mercedes Automotive V8 Team Motorsport Supplier $1m Mercedes Automotive AGPC Australian Grand Prix Motorsport Partner $.1m Metricon Property Wests Tigers Club Rugby League Major Sponsor 2012 $1.25m Metricon Property Gold Coast City Council Metricon Stadium Aussie Rules Naming Rights 2011 2016 $.06m Michelin Automotive Melbourne Rebels Club Rugby Union Platinum Sponsor 2011 2014 $.2m Microsoft IT V8 Supercars Australia V8 Grand Prix Motorsport Title Sponsor $.5m Millone's Restaurants Parramatta Eels Club Rugby League Corporate Sponsor $.09m Milo Soft Drinks Cricket Australia National Team Cricket Commercial Partner $.6m Mingara Recreation Club Leisure Central Coast Mariners Club Soccer Official Sponsor $.05m Mirabella Lighting Melbourne Victory Club Soccer Premier Partner $.08m Mission Food Western Bulldogs Club Aussie Rules Major Sponsor 2011 2014 $1.5m Mission Australia Charity Brisbane Roar Club Soccer Official Charity Partner $0m Mitre Sports Equipment FFSA Federation Soccer Major Sponsor $.05m MLC Financial Services Tennis Australia Australian Open Tennis Official Partner $1.2m MLC Financial Services Tennis Australia MLC Tennis Hotshots Tennis Title Sponsor $.3m Moet Et Chandon Alcohol Australian Turf Club Golden Slipper Horseracing Foundation Partner 2012 2016 $1.2m Momentum Energy Energy St. George Illawarra Dragons Club Rugby League Major Partner 2012 2015 $.65m Momentum Energy Energy Geelong Cats Club Aussie Rules Sponsor $.15m Momentum Energy Energy Adelaide Crows Club Aussie Rules Sponsor $.15m Monster Energy Soft Drinks Dorna MotoGP Motorsport Partner $.05m Moorilla Alcohol WTA Moorilla Hobart International Tennis Title Sponsor $.25m Mortgage Choice Financial Services St. Kilda FC Club Aussie Rules Sponsor 2012 2013 $.25m Motors Automotive WTA Moorilla Hobart International Tennis Gold Sponsor $.03m Mount Franklin Soft drinks Tennis Australia Australian Open Tennis Official Sponsor 2013 2015 $.9m Mount Franklin Soft drinks Brisbane Roar Club Soccer Silver Sponsor $.1m Mount Franklin Soft drinks ATP/WTA Brisbane International Tennis Tennis Sponsor $.08m Mount Franklin Soft drinks ITF Hopman Cup Tennis Official Sponsor $.03m

101 Australia/New Zealand June 1, 2013

Table 41zc. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Mr Supplement Sports Nutrition Western Sydney Wanderers Club Soccer Sponsor $.06m MSS Security Security AGPC Australian Grand Prix Motorsport Partner $.1m MTAA Super Financial Services V8 Supercars Australia V8 Supercars Motorsport Sponsor $.4m Murrays Transport New South Wales Blues Rugby League Sponsor $.2m Musashi Healthcare Newcastle Knights Club Rugby League Official Partner 2013 $.1m Musashi Healthcare Brisbane Roar Club Soccer Official Partner $.09m Musashi Healthcare Brisbane Broncos Club Rugby League Support Sponsor $.05m Musashi Healthcare Gold Coast Suns Club Aussie Rules Official Partner $.05m Musashi Healthcare Newcastle Jets Club Soccer Official Partner 2013 $.05m Myer Retail Victoria Racing Club Facility Horseracing Sponsor $.75m Myer Retail South Australian Jockey Club Facility Horseracing Sponsor $.15m Myer Retail Thoroughbred Park Facility Horseracing Partner $.05m nab Financial Services AFL Nab Cup Aussie Rules Title sponsor $4m nab Financial Services Football Federation Australia All Events Soccer Official Partner $1m nab Financial Services WAFC Aussie Rules Partner $1m nab Financial Services Tennis Australia World Tennis Challenge Tennis Associate Sponsor $.2m nab Financial Services ITF Hopman Cup Tennis Major Sponsor $.08m National Storage Logistics Brisbane Lions Club Aussie Rules Major Sponsor 2013 2015 $1.1m Sports Clothing Melbourne Demons Club Aussie Rules Platinum Partner $.1m New Era Sports Clothing Cricket Australia KFC T20 Big Bash League Cricket Sponsor $.1m New Era Sports Clothing Australian Baseball Federation Baseball Major Partner $.03m New Idea Media Netball Australia Federation Netball Silver Sponsor $.12m Newcastle & Cardiff PanthersHospitality Newcastle Jets Club Soccer Associate Partner $.04m Newcastle Permanent Financial Services Central Coast Mariners Club Soccer Major Sponsor $.06m nib Financial Services City of Vincent nib Stadium Multi-purpose Naming rights 2010 2014 $2m nib Financial Services Newcastle Jets Club Soccer Major Partner $.6m nib Financial Services Newcastle Knights Club Rugby League Major Partner 2013 $.4m nib Financial Services Geelong Cats Club Aussie Rules Sponsor 2011 2013 $.2m nib Financial Services New South Wales Blues Rugby League Sponsor $.2m nib Financial Services NRL Governing Body Rugby League Sponsor 2008 2013 $.15m

102 Australia/New Zealand June 1, 2013

Table 41zd. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Nike Sports clothing/eqpt Football Federation Australia All Events Soccer Official Partner 2012 2023 $3m Nike Sports clothing/eqpt Brisbane Broncos Club Rugby League Premier Sponsor $1m Nike Sports clothing/eqpt Carlton FC Club Aussie Rules Sponsor $.5m Nike Sports clothing Western Sydney Wanderers Club Soccer Kit supplier 2012 2017 $.175m Nikon Consumer electronics Surfing Australia All events Surfing Sponsor 2011 2014 $.3m Nine Media Queensland Cricket Sponsor $.03m Ninth Island Alcohol Hawthorn FC Club Aussie Rules Sponsor $.1m Nissan Automotive V8 Team Motorsport Supplier $1.5m North Construction Construction Central Coast Mariners Club Soccer Major Partner $.1m Northcott Healthcare New South Wales Cricket Sponsor $.15m Northern Grampians ShireGovernment Council Stawell Athletic Club Club Athletics Sponsor $.2m Northern Territory Gov't Government Darwin Turf Club Facility Horse Sports Major Corporate Partner $.06m Norton IT Erebus V8 Team Motorsport Primary Sponsor $3m Novatech Events Adelaide United Club Soccer Official Supplier $.04m Novotel Hospitality Swimming Australia All events Swimming Sponsor $.3m NRMA Financial Services Brisbane Broncos Club Rugby League Principal Sponsor 2011 2013 $1m NRMA Financial Services Western Sydney Wanderers Club Soccer Primary Sponsor 2012 2015 $.35m NSW Government ATP/WTA Apia International Sydney Tennis Strategic Partner $.07m NSW Gov't Government Golf NSW Golf Major Support Partner $.05m Nunawading Hyundai Automotive Melbourne Victory Club Soccer Associate Partner $.05m Oak Soft drinks Penrith Panthers Club Rugby League Major Sponsor 2012 2014 $.9m OAK Soft drinks Newcastle Knights Club Rugby League Official Partner 2013 $.1m OAK Soft drinks Newcastle Jets Club Soccer Official Partner 2013 $.05m Oakley Sports Equipment Surfing Queensland All events Surfing Sponsor $.03m OAMPS Financial Services New South Wales Blues Rugby League Sponsor $.2m OAMPS Financial Services Yachting Australia Youth development Yachting Major Sponsor $.12m OAMPS Financial Services Parramatta Eels Club Rugby League Corporate Sponsor $.09m Ocean and Earth Sports clothing/eqpt Surfing Queensland All events Surfing Sponsor $.03m

103 Australia/New Zealand June 1, 2013

Table 41ze. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Oliana Foods Food Melbourne Victory Club Soccer Principal Partner 2012 2013 $.35m Omega Time Keeping Australian Olympic Committee Olympics Sponsor $.9m Onsite Cleaning Cleaning Services Cronulla Sharks Club Rugby League Sponsor $.12m Opel Automotive Melbourne Demons Club Aussie Rules Major Sponsor 2012 $1m OPSM Retail Cricket Australia National Team Cricket Commercial Partner 2012 2017 $.4m OPSM Retail AFL Australian Football League Aussie Rules Sponsor $.2m Optus Telecommunications Tennis Australia Australian Open Tennis Official Partner 2011 $3m Optus Telecommunications Football Federation Australia All Events Soccer Official Partner 2011 $1m Optus Telecommunications Carlton FC Club Aussie Rules Sponsor 2008 2013 $.35m Ozito Construction EquipmentSt. Kilda FC Club Aussie Rules Sponsor 2012 2014 $.25m P&G Toiletries Australian Olympic Committee Olympics Sponsor $.9m Pacific Fair Retail Gold Coast Titans Club Rugby League Steel Sponsor $.05m Panasonic Consumer electronics Australian Olympic Committee Olympics Sponsor $.9m Park Trent Property Melbourne Heart Club Soccer Premier Partner $.07m Parkview Construction Bulldogs Club Rugby League Sponsor $.09m Patersons Financial Services WAFC Aussie Rules Naming Rights 2010 2014 $.85m Patinack Farm Agriculture Brisbane Racing Club Facility Horseracing Sponsor 2011 2013 $.06m Pauls Soft Drinks Brisbane Roar Club Soccer Platinum Sponsor 2012 $.12m PC-Eftpos IT Manly Sea Eagles Club Rugby League Major Partner $.1m Peak Podiatry Healthcare WACA Cricket Sponsor $.08m Peak Sports Sports Clothing Basketball Australia Federation Basketball Sponsor $.1m Peak Sports Sports Clothing ATP/WTA Brisbane International Tennis Tennis Sponsor $.08m Peak Sports Sports Clothing WTA Moorilla Hobart International Tennis Major Sponsor $.08m Peak Sports Sports Clothing ATP/WTA Apia International Sydney Tennis Event Sponsor $.05m Peccavi Wines Alcohol Western Force Club Rugby Union Partner 2013 2013 $.08m Pedders Automotive V8 Supercars Australia V8 Supercars Motorsport Sponsor $.4m Pele-Sports Sports Clothing Central Coast Mariners Club Soccer Official Sponsor $.05m Penquin Drycleaners Drycleaners Melbourne Heart Club Soccer Associate Partner $.05m Penrith Press Media Penrith Panthers Club Rugby League Executive Sponsor $.05m

104 Australia/New Zealand June 1, 2013

Table 41zf. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) People's Choice Financial Services Run Melbourne Athletics Major Sponsor $.04m Pepsi Max Soft Drinks Ford Performance Racing V8 Team Motorsport Primary Sponsor 2013 $4m Perdaman Industries Agriculture WACA Cricket Major Sponsor $.15m Perth Airport Airport Perth Glory Club Soccer Gold Sponso $.75m Peter Werth Clothing Melbourne Heart Club Soccer Associate Partner $.05m Peter Werth Clothing Melbourne Demons Club Aussie Rules Silver Sponsor $.04m Peters Food ATP/WTA Brisbane International Tennis Tennis Sponsor $.08m Peters Food ATP/WTA Apia International Sydney Tennis Event Sponsor $.05m Peter's of Kensington Retail South Sydney Rabbitohs Club Rugby League Premium Partner $.1m Peugeot Automotive FFSA Federation Soccer Major Sponsor $.04m PFD Food Melbourne Heart Club Soccer Premier Partner $.07m PFD Food North Melbourne Kangaroos Club Aussie Rules Partner $.05m Pharmacare Laboratories Healthcare Queensland Reds Club Rugby Union Major Sponsor $2m Pimms Alcohol ATP/WTA Brisbane International Tennis Tennis Sponsor $.08m Pindara Healthcare Gold Coast Suns Club Aussie Rules Official Partner $.05m Pirelli Automotive AGPC Australian Grand Prix Motorsport Partner $.1m Pirtek Fluid Transfer SolutionsParramatta Eels Club Rugby League Major Sponsor 2010 2013 $1m Pitcher Partners Financial Services New South Wales Cricket Sponsor $.15m Player Gambling WAFC Aussie Rules Partner $.08m Player Gambling Fremantle FC Club Aussie Rules Silver Sponsor $.05m Polar Australia Sports Equipment Central Coast Mariners Club Soccer Official Sponsor $.05m Powerade Soft Drinks Tennis Australia Australian Open Tennis Official Sponsor 2013 2015 $1m Powerade Soft Drinks SACA Junior Grade Cricket Cricket Sponsor $.4m Powerade Soft Drinks Brisbane Broncos Club Rugby League Premier Sponsor $.3m Powerade Soft Drinks New South Wales Waratahs Club Rugby Union Sponsor $.25m Powerade Soft Drinks New South Wales Blues Rugby League Sponsor $.2m Powerade Soft Drinks Western Bulldogs Club Aussie Rules Sponsor $.2m Powerade Soft Drinks NRL Governing Body Rugby League Sponsor $.15m Powerade Soft Drinks Fremantle FC Club Aussie Rules Gold Sponsor $.1m

105 Australia/New Zealand June 1, 2013

Table 41zg. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Powerade Soft Drinks Newcastle Knights Club Rugby League Official Partner $.1m Powerade Soft Drinks Tennis Australia World Tennis Challenge Tennis Event Sponsor $.07m Powerade Soft Drinks South Sydney Rabbitohs Club Rugby League Official Supplier $.06m Powerade Soft Drinks Gold Coast Suns Club Aussie Rules Official Partner $.05m Powerade Soft Drinks Melbourne Demons Club Aussie Rules Gold Sponsor $.05m Powerade Soft Drinks Melbourne Victory Club Soccer Associate Partner $.05m Powerade Soft Drinks North Queensland Cowboys Club Rugby League Major Sponsor $.05m Powerade Soft Drinks Adelaide United Club Soccer Official Supplier $.04m Powerade Soft Drinks City2Surf Fun Run (Perth) Athletics Supporting Sponsor $.02m Powerade Soft Drinks FFSA Federation Soccer Major Sponsor $.02m PowerPlay Sports Clothing WACA Cricket Official Supplier $.08m Premier Fruits Group Food Melbourne Victory Club Soccer Associate Partner $.05m Presynkt Productions Media Perth Glory Club Soccer Media and Creative $.05m Prime 7 Media Gold Coast Suns Club Aussie Rules Official Partner $.05m Primo Food Western Sydney Wanderers Club Soccer Sponsor $.06m Primo Smallgoods Food Central Coast Mariners Club Soccer Major Partner 2010 2013 $.125 Print Supply Printing Melbourne Heart Club Soccer Associate Partner $.05m Proactive Graphic Design New South Wales Cricket Sponsor $.15m Programmed Property Fremantle FC Club Aussie Rules Major Sponsor 2008 2014 $1.25m Programmed Property Melbourne Storm Club Rugby League Premium Partner 2012 2014 $.3m Promains Construction North Melbourne Kangaroos Club Aussie Rules Partner $.05m ProPhysio SA Healthcare Adelaide United Club Soccer Official Supplier $.04m Public Transport Victoria Government Melbourne Heart Club Soccer Major Partner $.1m Sports clothing West Coast Eagles Club Aussie Rules Sponsor $.4m Puma Sports Clothing Adelaide Crows Club Aussie Rules Sponsor 2013 $.35m Puma Sports Clothing Brisbane Roar Club Soccer Silver Sponsor $.1m Pura Milk Soft drinks AGPC Australian Grand Prix Motorsport Partner $.1m Pure Travel Agent Mark Webber Challenge Cycling Sponsor $.1m

106 Australia/New Zealand June 1, 2013

Table 41zh. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Qantas Airline ARU Wallabies (national team) Rugby Union Title sponsor 2012 2016 $2m Qantas Airline Football Federation Australia National team Soccer Title sponsor $2m Qantas Airline Australian Olympic Committee Olympics Sponsor 2012 2016 $.9m Qantas Airline Cricket Australia National Team Cricket Commercial Partner 2011 2015 $.6m Qantas Airline Athletics Australia Athletics Sponsor 2012 2013 $.5m Qantas Airline Sydney Cricket & Sports Ground TrustAllianz Stadium Cricket Partner $.2m Qantas Airline West Coast Eagles Club Aussie Rules Sponsor $.2m Qantas Airline Mark Webber Challenge Cycling Sponsor $.1m Qantas Airline AGPC Australian Grand Prix Motorsport Major Partner $.1m QBE Financial Services Sydney Swans Club Aussie Rules Major Sponsor 2011 2016 $1.25m QBE Financial Services Perth Glory Club Soccer Principal Partner 2012 $.7m Queensland Country Financial Services North Queensland Cowboys Club Rugby League Major Sponsor 2013 2013 $.2m Queensland Gov't Government Surfing Queensland All events Surfing Sponsor $.08m Queensland Gov't Government Golf Queensland Golf Supporting Partner $.05m Queensland Gov't Government Queensland Cricket Sponsor $.03m Quest Property Hobart Run The Bridge Event Athletics Accomodation Partner $.015m Sports Clothing Surfing Australia All events Surfing Sponsor $.2m Quiksilver Sports Clothing Surfing Queensland All events Surfing Sponsor $.03m RaboDirect Financial Services Melbourne Rebels Club Rugby Union Principal Partner 2010 2015 $.5m Ract Financial Services North Melbourne Kangaroos Club Aussie Rules Partner 2011 2014 $.05m Reading Cinemas Leisure Newcastle Knights Club Rugby League Associate Partner $.1m Reading Cinemas Leisure Newcastle Jets Club Soccer Associate Partner $.03m Sport Sports Clothing City2Surf Fun Run (Perth) Athletics Major Sponsor $.1m Rebel Sport Sports Clothing Western Force Club Rugby Union Partner $.08m Red Energy Essendon FC Club Aussie Rules Sponsor $.15m Red Bull Soft Drinks Triple Eight Team V8 Team Motorsport Primary Sponsor 2013 2015 $4m Red Bull Soft Drinks V8 Supercars Australia V8 Supercars Motorsport Sponsor $.4m Red Bull Soft drinks AGPC Australian Grand Prix Motorsport Partner $.1m Red Bull Soft drinks Mark Webber Challenge Cycling Sponsor $.1m Sports Clothing St. George Illawarra Dragons Club Rugby League Sponsor 2010 2013 $.25m

107 Australia/New Zealand June 1, 2013

Table 41zi. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Renault Automotive Port Adelaide FC Club Aussie Rules Major partner 2013 $1m Renault Automotive Mark Webber Challenge Cycling Sponsor 2011 2014 $.1m Renault Automotive AGPC Australian Grand Prix Motorsport Partner $.1m Reozone Construction Western Sydney Wanderers Club Soccer Sponsor $.06m Rewardscorp Group Marketing Gold Coast Titans Club Rugby League Gold Sponsor $.1m Rexona Toiletries Mark Webber Challenge Cycling Sponsor $.1m RFD Sports equipment Yachting Australia Training Yachting Supplier $.04m Ricoh Office Equipment Hawthorn FC Club Aussie Rules Sponsor 2012 2014 $.25m Ricoh Office Equipment ATP/WTA Apia International Sydney Tennis Event Sponsor $.05m Ricoh Office Equipment Fremantle FC Club Aussie Rules Silver Sponsor $.05m Rio Tinto Mining ITF Hopman Cup Tennis Official Sponsor $.03m Sports clothing/eqpt Surfing Queensland All events Surfing Sponsor $.03m Rivergum Homes Property Adelaide Crows Club Aussie Rules Sponsor $.15m RNML Legal North Queensland Cowboys Club Rugby League Silver Sponsor $.05m RockTape Sports Equipment Fremantle FC Club Aussie Rules Silver Sponsor $.05m RogenSi Consultancy Australian Olympic Committee Olympics Supplier 2012 2016 $.4m Rolex Time Keeping AGPC Australian Grand Prix Motorsport Title Sponsor 2013 $3m Rolex Time Keeping Tennis Australia Australian Open Tennis Associate Sponsor 2012 2014 $3m Rolex Time Keeping V8 Supercars Australia V8 Grand Prix Motorsport Title Sponsor $.5m Ronstan Sports Equipment Yachting Australia National Team Yachting Supplier $.04m Roxy Clothing Surfing Queensland All events Surfing Sponsor $.03m RSM Bird Cameron Financial Services ACT Cricket Cricket Sponsor 2012 2014 $.025m Australia Sports Federation City2Surf Fun Run (Perth) Athletics Supporting Sponsor $.02m Rydges Hospitality ACT Cricket Cricket Sponsor $.025m S&J Marketing IMG Australian Masters Golf Official Sponsor/Supplier $.1m SA Health Government FFSA Federation Soccer Major Partner $.04m SA Lotteries Gambling SANFL Aussie Rules Partner $.3m Saferight Construction Western Force Club Rugby Union Partner $.08m Sam Bat Sports Equipment Australian Baseball Federation Baseball Major Partner 2012 $.03m

108 Australia/New Zealand June 1, 2013

Table 41zj. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$)

Samsung Consumer electronics Australian Olympic Committee Olympics Sponsor $.9m Samsung Consumer electronics ARU Wallabies (national team) Rugby Union Partner 2012 2015 $.4m San Remo Food Netball Australia Federation Netball Gold Sponsor 2013 2015 $.175m San Remo Food Netball Australia/NZ ANZ Championship Netball Sponsor $.15m Santini Sports Clothing Cycling Australia Cycling Sponsor $.03m Sanuk Clothing Global Surftag Surfing Sponsor $.015m Scalzi Food Adelaide United Club Soccer Key Partner $.7m Schweppes Soft Drinks Australian Turf Club Golden Slipper Horseracing Gold Partner $.3m Schweppes Soft Drinks Melbourne Racing Club Facility Horseracing Sponsor $.25m Schweppes Soft Drinks South Australian Jockey Club Facility Horseracing Sponsor $.12m Schweppes Soft Drinks AGPC Australian Grand Prix Motorsport Partner 2011 2015 $.1m Schweppes Soft Drinks Perth Racing Facility Horseracing Sponsor 2016 $.1m Schweppes Soft Drinks IMG Australian Masters Golf Official Sponsor/Supplier $.1m Schweppes Soft Drinks Perth Glory Club Soccer Supplier $.05m Schweppes Soft Drinks ATP/WTA Apia International Sydney Tennis Event Sponsor $.05m Schweppes Soft Drinks ACT Cricket Cricket Sponsor $.025m Sci-Fleet Automotive Tennis Australia Davis Cup Tennis Domestic Sponsor $.3m Scody Sports clothing Netball Australia/NZ ANZ Championship Netball Sponsor 2012 $.15m SEDA Education Melbourne Victory Club Soccer Associate Partner $.05m Servcorp Venue ATP/WTA Apia International Sydney Tennis Event Sponsor $.05m Seven Media Fremantle FC Club Aussie Rules Silver Sponsor $.05m Sew Eurodrive Engineering Penrith Panthers Club Rugby League Executive Sponsor $.05m SGFleet Automotive Brumbies Club Rugby Union Major Sponsor $.25m SGIC Financial Services Port Adelaide FC Club Aussie Rules Sponsor $.1m SGIO Financial Services West Coast Eagles Club Aussie Rules Major Sponsor 2011 2013 $1.3m Shannons Insurance Financial Services AGPC Australian Grand Prix Motorsport Partner $.1m Share the Wonder Government Mark Webber Challenge Cycling Sponsor $.1m Sports Equipment Cycling Australia Cycling Sponsor $.03m Shop A Docket Internet Parramatta Eels Club Rugby League Corporate Sponsor $.09m

109 Australia/New Zealand June 1, 2013

Table 41zk. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Sigma Photographic equipmentAGPC Australian Grand Prix Motorsport Partner $.1m Simonds Property Geelong Cats Club Aussie Rules Naming Rights 2012 2016 $.6m Simply Energy Energy Hawthorn FC Club Aussie Rules Sponsor $.15m Singapore Airlines Airline Swimming Australia All events Swimming Sponsor 2010 2013 $.5m Singapore Airlines Automotive Cycling Australia Cycling Sponsor $.03m Sirromet Alcohol Tennis Australia Davis Cup Tennis Domestic Sponsor $.3m Sirromet Alcohol Brisbane Roar Club Soccer Official Partner $.09m Sirromet Alcohol ATP/WTA Brisbane International Tennis Tennis Sponsor $.08m Skilled Group Recruitment Queensland Government Skilled Park Rugby League Naming Rights 2006 2013 $.8m Sports Clothing ARU Wallabies (national team) Rugby Union Official Supplier $.12m Skins Sports Clothing Central Coast Mariners Club Soccer Official Sponsor $.05m Skins Sports Clothing WAFC Aussie Rules Partner $.05m SkinX Healthcare Western Force Club Rugby Union Partner 2013 $.08m Skoda Automotive GWS Giants Club Aussie Rules Major Partner 2010 2013 $1m SKYCITY Leisure V8 Supercars Australia V8 Grand Prix Motorsport Title Sponsor $.5m SKYCITY Leisure Darwin Turf Club Facility Horse Sports Major Corporate Partner $.06m Skyfall Leisure AGPC Australian Grand Prix Motorsport Partner $.1m Slam Sports clothing Yachting Australia National Team Yachting Sponsor $.06m Soccer5s Sports Facilities Central Coast Mariners Club Soccer Major Partner $.1m Soho Workshop Retail North Melbourne Kangaroos Club Aussie Rules Partner $.05m Solo Soft Drinks Sydney Roosters Club Rugby League Sponsor 2013 $.15m Solo Soft Drinks Cronulla Sharks Club Rugby League Sponsor $.14m Soniq Consumer electronics Manly Sea Eagles Club Rugby League Major Partner 2013 2015 $.3m Sony Consumer electronics Football Federation Australia All Events Soccer Official Partner $1m Sony Consumer electronics Sydney Cricket & Sports Ground TrustAllianz Stadium Cricket Partner $.15m Sound Dec Consumer electronics AGPC Australian Grand Prix Motorsport Partner $.1m Sound Dec Consumer electronics Dorna MotoGP Motorsport Partner $.05m Southport Sharks Venue Gold Coast Suns Club Aussie Rules Patron Partner $.05m SP Tools Tools Erebus V8 Team Motorsport Primary Sponsor $1.5m

110 Australia/New Zealand June 1, 2013

Table 41zl. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Sports Equipment NBL League Basketball Sponsor $.15m Spalding Sports Equipment Basketball Australia Federation Basketball Sponsor $.1m Sports Clothing Australian Olympic Committee Olympics Sponsor $.9m Speedo Sports Clothing Swimming Australia All events Swimming Sponsor $.5m Sphere Agency Marketing Melbourne Heart Club Soccer Associate Partner $.05m Spirit Of Tasmania Transport North Melbourne Kangaroos Club Aussie Rules Premier Partner 2012 2014 $.5m Spokes.com.au Government Dorna MotoGP Motorsport Partner $.05m Sporting Pulse Media Basketball Australia Federation Basketball Sponsor $.1m SportingBet Gambling Brisbane Broncos Club Rugby League Premier Sponsor 2011 2013 $.6m SportingBet Gambling Carlton FC Club Aussie Rules Sponsor 2009 $.35m SportingBet Gambling Melbourne Racing Club Facility Horseracing Sponsor $.35m SportingBet Gambling South Australian Jockey Club Facility Horseracing Sponsor $.2m SportingBet Gambling Darwin Turf Club Facility Horse Sports Major Corporate Partner $.06m Sportius Marketing AGPC Australian Grand Prix Motorsport Partner $.1m Sportsbet Gambling Newcastle Knights Club Rugby League Major Partner 2012 2015 $.6m Sportsbet Gambling Sydney Roosters Club Rugby League Sponsor $.2m Sportscraft Clothing ARU Wallabies (national team) Rugby Union Official Supplier 2010 2015 $.12m Sportslink International Management Hockey Australia Hockey Partner $.15m Sportsmans Warehouse Sports Equipment ACT Cricket Cricket Sponsor $.025m Spotless Cleaning Services AGPC Australian Grand Prix Motorsport Partner $.1m Sports Equipment PGA of Australia Golf Partner $.2m Srixon Sports Equipment Golf NSW Golf Major Support Partner $.05m Srixon Sports Equipment Golf Queensland Golf Supporting Partner 2012 2015 $.05m St Hallett Alcohol ARU Wallabies (national team) Rugby Union Partner $.4m St. George Financial Services St. George Illawarra Dragons Club Rugby League Primary Sponsor 2012 2015 $1m St. George Financial Services Queensland Reds Club Rugby Union Title Sponsor 2010 2014 $.8m Star Media Penrith Panthers Club Rugby League Executive Sponsor $.05m Star Athletic Sports clothing Collingwood FC Club Aussie Rules 2012 2017 $1m StarTrack Logistics GWS Giants Oval stadium Aussie Rules Naming Rights 2013 2015 $.3m

111 Australia/New Zealand June 1, 2013

Table 41zm. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) State Gov't Victoria Government Stawell Athletic Club Club Athletics Sponsor $.2m Statewide Printing Parramatta Eels Club Rugby League Corporate Sponsor $.09m Sports clothing/eqpt New South Wales Blues Rugby League Sponsor $.2m Steel Blue Retail Steel Blue Oval Aussie Rules Naming Rights $.25m Steggles Food Sydney Roosters Club Rugby League Major Sponsor 2010 2013 $1.17m Stellar Securities Financial Services Perth Glory Club Soccer Major Sponsor $.15m Stockland Retail North Queensland Cowboys Club Rugby League Major Sponsor $.12m STP Automotive V8 Supercars Australia V8 Supercars Motorsport Sponsor $.4m Streets Food SACA Cricket Sponsor $.3m Streets Food AGPC Australian Grand Prix Motorsport Partner $.1m Streets Food Brisbane Broncos Club Rugby League Associate Sponsor $.08m Streets Food WACA Cricket Official Supplier $.08m Streets Food Dorna MotoGP Motorsport Partner $.05m Streets Food WAFC Aussie Rules Partner $.05m Subaru Automotive Cycling Australia Cycling Official Vehicle Partner 2012 $.3m Subiaco Sports Massage HealthcareClinic WACA Cricket Sponsor $.08m Sucrogen Automotive V8 Supercars Australia V8 Grand Prix Motorsport Title Sponsor 2012 2013 $.5m Sucrogen Automotive V8 Supercars Australia V8 Supercars Motorsport Sponsor 2012 2013 $.4m Summit Automotive New South Wales Cricket Sponsor $.15m Suncorp Financial Services Queensland Government Suncorp Stadium Rugby Naming Rights $5m Suncorp Financial Services Surfing Australia All events Surfing Sponsor $.3m Suncorp Financial Services ATP/WTA Brisbane International Tennis Tennis Title sponsor $.25m Suncorp Financial Services Gold Coast Marathon Event Athletics Sponsor 2013 2014 $.01m Supercheap Auto Automotive Supercheap Auto Racing V8 Team Motorsport Primary Sponsor $3m Supercheap Auto Automotive V8 Supercars Australia V8 Grand Prix Motorsport Title Sponsor $.5m Supercheap Auto Automotive V8 Supercars Australia V8 Supercars Motorsport Sponsor 2014 $.4m Surfing Life Media Surfing Queensland All events Surfing Sponsor $.08m Surfing World Media Surfing Australia All events Surfing Sponsor $.2m Suttons South Sydney Automotive South Sydney Rabbitohs Club Rugby League Premium Partner 2013 $.1m

112 Australia/New Zealand June 1, 2013

Table 41zn. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Suzuki Automotive Melbourne Storm Club Rugby League Premium Partner 2011 2013 $.25m Suzuki Automotive Ski & Snowboard Australia Snowsports Major Sponsor 2010 $.08m Swimmable Underwear Clothing Global Surftag Surfing Sponsor $.015m Swings & Roundabouts Alcohol Fremantle FC Club Aussie Rules Silver Sponsor $.05m Swisse Healthcare Australian Olympic Committee Olympics Sponsor $.9m Swisse Healthcare Swimming Australia All events Swimming Sponsor 2011 2014 $.5m Swisse Healthcare ARU Wallabies (national team) Rugby Union Partner 2012 2015 $.4m Swisse Healthcare Cricket Australia National Team Cricket Commercial Partner $.4m Swisse Healthcare Mark Webber Challenge Cycling Title Sponsor $.25m Swisse Healthcare PGA of Australia Golf Partner $.2m Swisse Healthcare Hawthorn FC Club Aussie Rules Sponsor $.13m Swisse Healthcare AGPC Australian Grand Prix Motorsport Partner $.1m SX Projects Construction St. George Illawarra Dragons Club Rugby League Sponsor $.1m Sydney Morning Herald Media New South Wales Cricket Sponsor $.15m Venue ATP/WTA Apia International Sydney Tennis Event Sponsor $.05m Sydney Olympic Park AuthorityGovernment NRL Governing Body Rugby League Sponsor $.1m Tab Gambling Australian Turf Club Golden Slipper Horseracing Foundation Partner $1.2m Tab Gambling AFL Australian Football League Aussie Rules Sponsor $1m Tab Gambling Football Federation Australia All Events Soccer Official Partner $1m Tab Gambling Sydney Cricket & Sports Ground TrustAllianz Stadium Cricket Partner $.2m TAC Road Safety Government Melbourne Victory Club Soccer Major Partner $.1m Tag Heur Time Keeping Golf Australia Australian Open Golf Sponsor $.3m Tag Heur Time Keeping IMG Australian Masters Golf Gold Sponsor $.25m Tasmania Tourism Hawthorn FC Club Aussie Rules Major Sponsor 2011 2015 $3.52 Tasmanian Gov't Government Cricket Tasmania Cricket Major Partner $.07m TattsBet Gambling SANFL Aussie Rules Partner $.3m Taylor Wines Alcohol Golf Australia Australian Open Golf Sponsor 2012 2014 $.3m Taylor Woodings Financial Services WACA Corporate Cricket Competition Cricket Sponsor $.08m TaylorMade Sports Equipment Golf Australia Australian Open Golf Sponsor 2012 $.3m

113 Australia/New Zealand June 1, 2013

Table 41zo. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Technical Resources Recruitment Western Force Club Rugby Union Partner 2012 2013 $.12m Telechoice Telecommunications Sydney Swans Club Aussie Rules Sponsor 2011 2015 $.1m Telstra Telecommunications NRL Premiership Rugby League Title Sponsor 2012 2016 $21m Telstra Telecommunications Netball Australia Federation Netball Gold Sponsor 2013 $.175m Telstra Telecommunications Netball Australia/NZ ANZ Championship Netball Sponsor $.15m Ten Media Fremantle FC Club Aussie Rules Silver Sponsor $.05m Tennis Australia Governing Body ATP/WTA Apia International Sydney Tennis Event Partner $.05m Tennis Australia Governing Body ITF Hopman Cup Tennis Official Sponsor $.03m That! Dairy Snack Soft drinks Melbourne Heart Club Soccer Associate Partner $.05m The Age Media Run Melbourne Athletics Title Sponsor $.1m The Coffee Club Restaurants Brisbane Roar Club Soccer Principle Partner 2010 2013 $.8m The Coffee Club Restaurants Melbourne Marathon Athletics Premium Sponsor $.12m The Daily Telegraph Media South Sydney Rabbitohs Club Rugby League Premium Partner $.1m The Daily Telegraph Media Parramatta Eels Club Rugby League Corporate Sponsor $.09m The Good Guys Retail SANFL Aussie Rules Partner $.25m The Good Guys Retail ACT Cricket Cricket Sponsor $.025m The Juniors Leisure South Sydney Rabbitohs Club Rugby League Premium Partner $.1m The Lord's Taverners WA Charity WACA Cricket Official Sponsor $.08m The Mac Services Property Queensland Reds Club Rugby Union Major Sponsor $2m The Movie Masters Leisure WAFC Aussie Rules Partner $.05m The Old Woolstore Hospitality WTA Moorilla Hobart International Tennis Major Sponsor $.08m The Perfect Wave Travel Agent Global Surftag Surfing Sponsor $.015m The Star Leisure Golf Australia Australian Open Golf Sponsor $.3m The Sunday Times Media WAFC Aussie Rules Partner $.05m The Sydney Morning HeraldMedia Sydney Cricket & Sports Ground TrustAllianz Stadium Cricket Partner $.1m The West Australian Media Fremantle FC Club Aussie Rules Gold Sponsor $.1m The West Australian Media WACA Cricket Media Partner $.08m The West Australian Media Perth Glory Club Soccer Media and Creative $.05m The West Australian Media WAFC Aussie Rules Partner $.05m The West Australian Media Western Force Club Rugby Union Partner $.05m

114 Australia/New Zealand June 1, 2013

Table 41zp. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) The Western Weekend Media Penrith Panthers Club Rugby League Executive Sponsor $.05m The Westin Sydney Hospitality ATP/WTA Apia International Sydney Tennis Event Sponsor $.05m The Workwear Group Clothing AGPC Australian Grand Prix Motorsport Partner $.1m Thrifty Automotive City2Surf Fun Run (Perth) Athletics Supporting Sponsor $.02m Ticketek Ticketing Sydney Cricket & Sports Ground TrustAllianz Stadium Cricket Partner $.15m Ticketek Ticketing ATP/WTA Brisbane International Tennis Tennis Sponsor $.08m Ticketek Ticketing Tennis Australia World Tennis Challenge Tennis Event Sponsor $.07m Ticketek Ticketing ATP/WTA Apia International Sydney Tennis Event Sponsor $.05m Ticketmaster Ticketing GWS Giants Club Aussie Rules Sponsor $.1m Ticketmaster Ticketing Gold Coast Suns Club Aussie Rules Official Partner $.05m Tiger Airways Airline Wests Tigers Club Rugby League Sponsor 2012 $.12m Tiger Turf Sports Equipment Hockey Australia Hockey Partner $.15m TIO Financial Services AFL Northern Territory TIO Stadium Multi-purpose Naming rights $.2m Sports Equipment PGA of Australia Golf Partner $.2m Titleist Sports Equipment IMG Australian Masters Golf Official Sponsor/Supplier $.1m Toga Hotels Hospitality Australian Baseball Federation Baseball Sponsor $.03m Toll Logistics Holden V8 Team Motorsport Primary Sponsor $4m Toll Logistics Essendon FC Club Aussie Rules Sponsor 2011 2013 $.15m Tom Waterhouse Gambling ARU Wallabies (national team) Rugby Union Partner 2012 2014 $.4m Tony Barlow Retail Perth Glory Club Soccer Gold Sponso $.75m Tony Ferguson Healthcare Penrith Panthers Club Rugby League Sponsor 2012 $.075m Tooheys Alcohol Bulldogs Club Rugby League Sponsor 2013 $.2m Tooheys Alcohol Newcastle Knights Club Rugby League Official Partner $.2m Tooheys Alcohol Penrith Panthers Club Rugby League Sponsor $.2m Tooheys Alcohol Parramatta Eels Club Rugby League Corporate Sponsor $.15m Tooheys Alcohol South Sydney Rabbitohs Club Rugby League Premium Partner $.1m Toro Commercial EquipmentNew South Wales Cricket Sponsor $.15m

115 Australia/New Zealand June 1, 2013

Table 41zq. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Toshiba Consumer electronics Parramatta Eels Club Rugby League Corporate Sponsor $.09m Toshiba Consumer electronics ATP/WTA Brisbane International Tennis Tennis Sponsor $.08m Toshiba Consumer electronics Central Coast Mariners Club Soccer Official Sponsor $.05m Total Lubricants Oil AGPC Australian Grand Prix Motorsport Partner $.1m Tourism and Events QueenslandGovernment Gold Coast Marathon Event Athletics Sponsor $.01m Tourism NT Tourism Melbourne Demons Club Aussie Rules Platinum Partner 2013 $.1m Townsvill Bulletin Media North Queensland Cowboys Club Rugby League Major Sponsor $.05m Toyota Automotive AFL Australian Football League Aussie Rules Premier Partner 2011 2014 $8.6m Toyota Automotive Cricket Australia National Team Cricket Commercial Partner 2012 2017 $1.5m Toyota Automotive Adelaide Crows Club Aussie Rules Sponsor 2013 2015 $1.1m Toyota Automotive Cricket Victoria Cricket Sponsor $.4m Toyota Automotive SACA Cricket Supplier $.4m Toyota Automotive WACA Cricket Official Supplier $.2m Toyota Automotive West Coast Eagles Club Aussie Rules Sponsor 2012 2014 $.2m Toyota Automotive Cricket Tasmania Cricket Major Partner $.07m Toyota Automotive Queensland Cricket Sponsor $.03m Toyota Automotive North Queensland Cowboys Club Rugby League Principal Sponsor 2011 2014 $2m Trans Territory Foods Food Darwin Turf Club Facility Horse Sports Major Corporate Partner $.06m TransLink Transport ATP/WTA Brisbane International Tennis Tennis Sponsor $.08m Transport For NSW Government New South Wales Cricket Major Sponsor $.35m Travelex Financial Services Sydney Roosters Club Rugby League Sponsor $.15m TravelSIM Telecommunications Surfing Australia All events Surfing Sponsor $.2m Travelworld Travel Agent Newcastle Knights Club Rugby League Associate Partner $.1m Treasury Hospitality ATP/WTA Brisbane International Tennis Tennis Sponsor $.08m Treasury Wine Estates Alcohol South Australian Jockey Club Facility Horseracing Sponsor $.1m Treasury Wine Estates Alcohol Fremantle FC Club Aussie Rules Silver Sponsor $.05m Treasury Wine Estates Alcohol WAFC Aussie Rules Partner $.05m Tropic Petroleum Oil North Queensland Cowboys Club Rugby League Gold Sponso $.07m True Value Solar Energy Essendon FC Club Aussie Rules Major sponsor 2011 2013 $1.6m Trukai Food North Queensland Cowboys Club Rugby League Major Sponsor $.1m

116 Australia/New Zealand June 1, 2013

Table 41zr. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Turf Force Garden Supplies Gold Coast Titans Club Rugby League Gold Sponsor 2010 2014 $.1m Tynan Automotive St. George Illawarra Dragons Club Rugby League Sponsor $.1m Tyre Plus Automotive Melbourne Rebels Club Rugby Union Platinum Sponsor $.2m Tyrrell's Wines Alcohol Gold Coast Titans Club Rugby League Gold Sponsor 2011 2013 $.1m Tyrrell's Wines Alcohol South Sydney Rabbitohs Club Rugby League Official Supplier 2012 2013 $.06m UBS Financial Services AGPC Australian Grand Prix Motorsport Partner $.1m UD Trucks Automotive St. Kilda FC Club Aussie Rules Sponsor $.25m Universal Construction Melbourne Heart Club Soccer Premier Partner $.07m University of Canberra Education Brumbies Club Rugby Union Principal Sponsor 2012 2013 $1m University of New EnglandEducation Parramatta Eels Club Rugby League Apparel Sponsor 2012 2014 $.2m Unleash Solar Energy Adelaide United Club Soccer Major Partner 2012 2013 $.26m URM Resource Managment Manly Sea Eagles Club Rugby League Major Partner $.1m URS Sports equipment Yachting Australia National Team Yachting Supplier $.04m Usana Healthcare ATP/WTA Apia International Sydney Tennis Event Sponsor $.05m V.I.P Home Maintenance Port Adelaide FC Club Aussie Rules Major partner 2012 2014 $.8m Vanuatu Hospitality Brisbane Broncos Club Rugby League Associate Sponsor $.08m VB Alcohol Cricket Australia National Team Cricket Platinum Partner $4m VB Alcohol NRL Governing Body Rugby League Sponsor 2014 $1.2m VB Alcohol New South Wales Blues Rugby League Primary Sponsor 2012 2015 $.5m VB Alcohol Cricket Victoria Cricket Main Sponsor $.3m VB Alcohol Sydney Roosters Club Rugby League Sponsor $.2m VB Alcohol Cronulla Sharks Club Rugby League Sponsor $.15m VB Alcohol Canberra Raiders Club Rugby League Sponsor $.12m VB Alcohol St. George Illawarra Dragons Club Rugby League Sponsor $.1m VB Alcohol ACT Cricket Cricket Sponsor $.05m Vegemite Food Surfing Australia All events Surfing Sponsor 2011 2013 $.3m Velbexx-17 Healthcare ITF Hopman Cup Tennis Official Sponsor $.03m Vero Financial Services Brisbane Lions Club Aussie Rules Major Sponsor 2012 2016 $1.2m Vero Financial Services ARU Wallabies (national team) Rugby Union Partner 2011 2013 $.3m

117 Australia/New Zealand June 1, 2013

Table 41zs. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Victor Healthcare New South Wales Blues Rugby League Sponsor $.2m Victor Healthcare ARU Wallabies (national team) Rugby Union Official Supplier $.1m Victor Healthcare Newcastle Knights Club Rugby League Official Supplier 2013 $.1m Victor Healthcare Parramatta Eels Club Rugby League Corporate Sponsor $.09m Victor Healthcare Sydney Roosters Club Rugby League Sponsor $.09m Victor Healthcare Western Sydney Wanderers Club Soccer Sponsor $.06m Victor Healthcare Gold Coast Suns Club Aussie Rules Official Partner $.05m Victor Healthcare Gold Coast Titans Club Rugby League Steel Sponsor 2012 2014 $.05m Victoria Government IMG Australian Masters Golf Title Sponsor $.7m Victoria Government AGPC Australian Grand Prix Motorsport Partner $.1m Victoria Government ARU Wallabies (national team) Rugby Union Government Partner $.05m Victoria Government Dorna MotoGP Motorsport Partner $.05m Victoria University Education Western Bulldogs Club Aussie Rules Sponsor $.2m VIP Petcare Tekno Autosports V8 Team Motorsport Primary Sponsor $.15m VIP Pass Tickets Gold Coast Titans Club Rugby League Steel Sponsor $.05m Virgin Australia Airline AFL Australian Football League Aussie Rules Sponsor $2m Virgin Australia Airline NBL League Basketball Sponsor 2011 2013 $1.5m Virgin Australia Airline Tennis Australia Australian Open Tennis Official Sponsor 2010 2013 $1m Virgin Australia Airline V8 Supercars V8 Supercars Motorsport Official domestic airline 2012 2012 $.6m Virgin Australia Airline Gold Coast Suns Club Aussie Rules Founding Partner 2010 2013 $.5m Virgin Australia Airline PGA of Australia Golf Partner $.2m Virgin Australia Airline ATP/WTA Brisbane International Tennis Tennis Sponsor $.08m Virgin Australia Airline Australian Baseball Federation Baseball Major Partner $.03m Visa Financial Services Australian Olympic Committee Olympics Sponsor $.9m Visit Brisbane Tourism ATP/WTA Brisbane International Tennis Tennis Sponsor $.08m Visy Recycling Carlton FC Club Aussie Rules Sponsor $.5m Vitamin King Healthcare Parramatta Eels Club Rugby League Corporate Sponsor $.09m Vodafone Telecommunications AGPC Australian Grand Prix Motorsport Partner $.1m Vogue Financial Financial Services Wests Tigers Club Rugby League Sponsor $.13m

118 Australia/New Zealand June 1, 2013

Table 41zt. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Volkswagen Automotive PGA of Australia PGA Championship Golf Sponsor 2012 2014 $.2m Volvo Automotive Golf Australia Australian Open Golf Sponsor 2011 $.3m Volvo Automotive New South Wales Waratahs Club Rugby Union Sponsor 2011 2014 $.28m Volvo Automotive Penrith Panthers Club Rugby League Executive Sponsor $.15m Volvo Automotive Western Force Club Rugby Union Partner $.08m Volvo Automotive Queensland Reds Club Rugby Union Elite Sponsor 2011 2013 $.3m VW Automotive Sydney Swans Club Aussie Rules Major Sponsor 2011 2014 $1m VW Automotive ATP/WTA Apia International Sydney Tennis Platinum Sponsor $.1m Wahu Sports Equipment Surfing Australia All events Surfing Sponsor 2012 2013 $.2m Wahu Sports Equipment Surfing Queensland All events Surfing Sponsor $.03m Wakefield Healthcare FFSA Federation Soccer Healthcare Provider $.02m Wallace Bishop Retail Brisbane Broncos Club Rugby League Support Sponsor $.05m webjet.com.au Transport and Travel Melbourne Demons Club Aussie Rules Major Sponsor 2012 2013 $1m Webjet.com.au Travel Agent Sydney FC Club Soccer Partner 2012 2013 $.55m Weet-Bix Food Cricket Australia National Team Cricket Commercial Partner $.4m Weet-Bix Food New South Wales Cricket Sponsor $.15m Welltech Engineering City2Surf Fun Run (Perth) Athletics Supporting Sponsor $.02m West End Alcohol SACA Cricket Major Sponsor $1.2m West End Alcohol SANFL Aussie Rules Partner 2011 2016 $1m Westfield Retail Football Federation Australia All Events Soccer Official Partner 2008 2013 $2m Westfield Retail Western Sydney Wanderers Club Soccer Sponsor $.06m Westfield Kotara Retail Newcastle Knights Club Rugby League Official Partner 2012 $.1m Westfield Kotara Retail Newcastle Jets Club Soccer Official Partner 2011 2014 $.05m Westpac Financial Services Collingwood FC Club Aussie Rules 2010 2014 $2m Westpac Financial Services Collingwood FC Westpac Centre Multi-purpose Naming Rights 2010 $1.5m Westpac Financial Services Melbourne Heart Club Soccer Principal Partner 2010 2013 $.6m Westpac Financial Services Adelaide Crows Westpac Centre Aussie Rules Naming rights 2010 $.15m Westpac Financial Services City2Surf Fun Run (Perth) Athletics Major Sponsor 2010 2013 $.1m WesTrac Construction Newcastle Knights Club Rugby League Major Partner 2012 2014 $.4m WesTrac Construction Newcastle Jets Club Soccer Major Partner 2012 2014 $.15m

119 Australia/New Zealand June 1, 2013

Table 41zu. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Wild Turkey Alcohol NRL Governing Body Rugby League Sponsor 2013 $.15m Wilson Sports Equipment Tennis Australia Australian Open Tennis Official Ball $1.4m Wilson Sports Equipment Tennis Australia Australian Open Tennis Official Sponsor $1m Wilson Sports Equipment ATP/WTA Brisbane International Tennis Tennis Sponsor $.08m Wilson Sports Equipment WTA Moorilla Hobart International Tennis Major Sponsor $.08m Wilson Sports Equipment Tennis Australia World Tennis Challenge Tennis Event Sponsor $.07m Wilson Sports Equipment ATP/WTA Apia International Sydney Tennis Event Sponsor $.05m Wilson Sports Equipment Australian Baseball Federation Baseball Major Partner 2012 $.03m Wilson Security Security Brad Jones Racing V8 Team Motorsport Primary Sponsor $3m WIN Media Kogarah Council WIN Rugby League Naming Rights 2009 $.4m WIN Media Wollongong Sportsground Trust WIN Entertainment Centre Multi-purpose Naming Rights $.2m Wingara Wine Group Alcohol Dorna MotoGP Motorsport Partner $.05m Wise Education Bulldogs Club Rugby League Sponsor $.1m Woodside Energy Fremantle FC Club Aussie Rules Major Sponsor 2012 2015 $1.25m WorkSafe Government Authority Western Bulldogs Club Aussie Rules Sponsor 2011 2014 $.22m World Surfaris Travel Agent Surfing Queensland All events Surfing Sponsor $.03m Worldwide Printing City2Surf Fun Run (Perth) Athletics Supporting Sponsor $.02m Wyong Council Government Central Coast Mariners Club Soccer Major Sponsor $.06m X Blades Sports Clothing Cronulla Sharks Club Rugby League Platinum Partner 2013 2014 $.4m X Blades Sports Clothing Parramatta Eels Club Rugby League Apparel Sponsor $.3m X Blades Sports Clothing Wests Tigers Club Rugby League Sponsor $.2m XBlades Sports Clothing North Melbourne Kangaroos Club Aussie Rules Premier Partner 2011 2014 $.5m XBlades Sports Clothing Perth Glory Club Soccer Premier Sponsor 2011 2013 $.1m Xperia Telecommunications ATP/WTA Brisbane International Tennis Tennis Sponsor $.08m XTM Sports clothing/eqpt Australian Olympic Committee Olympics Supplier $.4m

120 Australia/New Zealand June 1, 2013

Table 41zv. Australian sponsorship deal values and duration by company

Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) XXXX Alcohol State of Origin Rugby League Sponsor 2013 $.3m XXXX Alcohol Brisbane Broncos Club Rugby League Premier Sponsor 2012 2013 $.2m XXXX Alcohol Gold Coast Titans Club Rugby League Platinum Sponsor 2015 $.2m XXXX Gold Alcohol Queensland Reds Club Rugby Union Elite Sponsor 2013 $.3m XXXX Gold Alcohol North Queensland Cowboys Club Rugby League Major Sponsor $.2m XXXX Gold Alcohol Queensland Cricket XXXX Gold Queensland Cricket Title Sponsor $.2m XXXX Gold Alcohol Stawell Athletic Club Club Athletics Sponsor 2011 2013 $.2m XXXX Gold Alcohol Queensland Cricket Cricket Major Sponsor $.1m Yahoo! 7Sport Media V8 Supercars Australia V8 Supercars Motorsport Sponsor $.4m Yakult Food Essendon FC Club Aussie Rules Sponsor 2011 2013 $.15m Yakult Food Melbourne Rebels Club Rugby Union Gold Sponsor $.1m Yara Agriculture Fremantle FC Club Aussie Rules Silver Sponsor $.05m Yellow Cabs Automotive Brisbane Roar Club Soccer Official Partner $.09m Yellowglen Alcohol Perth Racing Facility Horseracing Sponsor $.08m YuuZoo Internet Wests Tigers Club Rugby League Sponsor $.1m Zarraffa's Restaurants Gold Coast Titans Club Rugby League Platinum Sponsor 2013 2015 $.2m

121 Australia/New Zealand June 1, 2013

NEW ZEALAND SPORTS SPONSORSHIP DEALS

Table 42. New Zealand sponsorship deal values and duration by company Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Action Fitness Auckland Cricket Auckland Aces Cricket Sponsor $.06m Action Fitness Canterbury Cricket Canterbury Wizards Cricket Strategic Partner $.05m Active Post Logistics Hockey New Zealand Hockey Principal Partner $.1m Adecco Recruitment NZ Olympic Committee National Team Olympics Partner $.5m Adidas Sports Clothing NZRU All Blacks Rugby Union Partner 2009 2019 $25m Adidas Sports Clothing Wellington Phoenix Club Soccer Official Partner 2011 2014 $.2m Admission Marketing Auckland Cricket Auckland Aces Cricket Sponsor $.06m Agility Logistics NZ Olympic Committee National Team Olympics Partner $.5m AIG Financial Services NZRU All Blacks Rugby Union Partner 2012 2017 $12.4m Air New Zealand Airline NZRU All Blacks Rugby Union Partner 2011 2015 $4m Air New Zealand Airline New Zealand Cricket National Team Cricket Partner $.2m Alsco Cleaning Services ATP Heineken Open Tennis Sponsor $.1m Alsco Cleaning Services WTA ASB Classic Tennis Sponsor $.1m ANZ Financial Services New Zealand Cricket National Team Cricket Partner 2014 $1.7m ANZ Financial Services NZ Olympic Committee National Team Olympics Partner 2012 2014 $.5m ANZ Financial Services Netball New Zealand Federation Netball Sponsor $.04m Aotea Electric Construction Otago Cricket Volts Cricket Sponsor $.02m Approachable Lawyer Legal Swimming New Zealand All events Swimming Sponsor $.02m ASB Financial Services New Zealand Football Federation Soccer Sponsor $.9m ASB Financial Services WTA ASB Classic Tennis Title Sponsor $.3m ASB Community Trust Charity Auckland Cricket Auckland Aces Cricket Sponsor $.06m Asics Sports Clothing Club Rugby League partner 2011 2014 $.3m Asics Sports Clothing Netball New Zealand Federation Netball Supplier $.04m Auckland Government ATP Heineken Open Tennis Sponsor $.1m Auckland Government WTA ASB Classic Tennis Sponsor $.1m Autex Textiles NZRL Rugby League Sponsor 2011 2013 $.1m Avis Automotive NZ Olympic Committee National Team Olympics Partner $.5m Badgemakers Manufacturing NZ Olympic Committee National Team Olympics Partner $.5m Banks Shoes Clothing Wellington Phoenix Club Soccer Official Partner $.75m

122 Australia/New Zealand June 1, 2013

Table 42a. New Zealand sponsorship deal values and duration by company Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Bartercard Financial Services Club Basketball Sponsor $.1m Bartercard Financial Services Basketball New Zealand Basketball Sponsor $.07m Bartercard Financial Services Otago Cricket Volts Cricket $.02m BDO Financial Services Hockey New Zealand Hockey Partner $.06m Benefitz Advertising Auckland Cricket Auckland Aces Cricket Sponsor $.06m Blackhead Quarries Mining Otago Cricket Volts Cricket $.02m BLK Sports Clothing NZRL Rugby League Sponsor $.1m Bluebridge Travel Agent Swimming New Zealand All events Swimming Sponsor $.02m Bluewater Hotel Hospitality Central Districts Cricket Stags Cricket Sponsor $.17m BMW Automotive PGA New Zealand Open Golf Title Sponsor $.25m BMW Automotive ATP Heineken Open Tennis Sponsor $.1m BMW Automotive WTA ASB Classic Tennis Sponsor $.1m BMW Automotive New Zealand Golf Golf Sponsor $.06m BNZ Financial Services NZRU All Blacks Rugby Union Partner 2013 2015 $4m BNZ Financial Services Northern Districts Cricket AssociationKnights Cricket Sponsor $.07m BNZ Financial Services PGA New Zealand Open Golf Sponsor $.04m BP Oil Motorsport New Zealand Motorsport Sponsor $.15m Bsc Healthcare NZRL Rugby League Sponsor $.1m Cadbury Food NZ Olympic Committee National Team Olympics Partner 2012 $.5m Cancer Society Charity Auckland Cricket Auckland Aces Cricket Sponsor $.06m Canterbury Sports Clothing New Zealand Warriors Club Rugby League Major Partner $.25m Canterbury Sports Clothing Northern Districts Cricket AssociationKnights Cricket Sponsor $.07m Canterbury Sports Clothing Auckland Cricket Auckland Aces Cricket Sponsor $.06m Canterbury Sports Clothing Netball New Zealand Federation Netball Sponsor $.04m Canterbury Sports Clothing Cricket Wellington Firebirds Cricket Partner $.03m Canterbury Sports Clothing New Zealand Cricket National Team Cricket Partner $.9m Canterbury Sports Clothing Otago Cricket Volts Cricket $.02m Capital City Mazda Automotive Swimming New Zealand All events Swimming Sponsor $.02m CBD Hospitality Northern Districts Cricket AssociationKnights Cricket Sponsor $.03m

123 Australia/New Zealand June 1, 2013

Table 42b. New Zealand sponsorship deal values and duration by company Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Christchurch Government New Zealand Golf Federation Golf Sponsor $.04m Christshurch City Council Government PGA New Zealand Open Golf Sponsor $.08m City Fitness Leisure Central Districts Cricket Stags Cricket Sponsor $.17m City Fitness Leisure Canterbury Cricket Canterbury Wizards Cricket Strategic Partner $.05m Clearwater Leisure PGA New Zealand Open Golf Sponsor $.04m Coca-Cola Amatil Soft drinks NZRU All Blacks Rugby Union Partner 2012 2015 $4m Copthorne Hospitality Hockey New Zealand Hockey Partner $.06m CricHQ Media Otago Cricket Volts Cricket $.02m Cricket Express Sports Equipment Auckland Cricket Auckland Aces Cricket Sponsor $.06m Cricket Express Sports Equipment Canterbury Cricket Canterbury Wizards Cricket Strategic Partner $.05m Cruise Company Leisure Auckland Cricket Auckland Aces Cricket Sponsor $.06m Cuesports Foundation Gambling New Zealand Football Soccer Sponsor $.1m Deloitte Financial Services Wellington Phoenix Club Soccer Official Partner $.75m Delta Utilities Otago Cricket Volts Cricket $.02m Diner's Club Financial Services PGA New Zealand Open Golf Sponsor $.04m Diner's Club Financial Services New Zealand Golf Federation Golf Sponsor $.04m DTR Retail Cricket Wellington Firebirds Cricket Partner $.03m Automotive Motorsport New Zealand Motorsport Sponsor $.15m E Energy Energy Canterbury Cricket Canterbury Wizards Cricket Strategic Partner $.05m Elastoplast Healthcare Netball New Zealand Federation Netball Supplier $.04m Evolve Retail Netball New Zealand Federation Netball Supplier $.04m Exodus Health & Fitness Leisure Wellington Phoenix Club Soccer Official Partner $.75m Exodus Health & Fitness Leisure Cricket Wellington Firebirds Cricket Partner $.03m Media NZ Olympic Committee National Team Olympics Partner $.5m Fernbaby Food New Zealand Warriors Club Rugby League Sponsor 2012 2015 $.14m Fisher & Paykel Retail Netball New Zealand Federation Netball Gold Sponsor $.075m

124 Australia/New Zealand June 1, 2013

Table 42c. New Zealand sponsorship deal values and duration by company Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Ford Automotive NZRU All Blacks Rugby Union Partner $4m Ford Automotive New Zealand Cricket National Team Cricket Partner 2012 $1.8m Ford Automotive Auckland Cricket Auckland Aces Cricket Major Sponsor $.2m Ford Automotive Hockey New Zealand Hockey Partner $.06m Ford Automotive Northern Districts Cricket Knights Cricket Sponsor $.05m Ford Automotive Cricket Wellington Firebirds Cricket Partner $.03m Ford Automotive Otago Cricket Volts Cricket $.02m Four Winds Charity Auckland Cricket Auckland Aces Cricket Sponsor $.06m Fuji Xerox Office Equipment ATP Heineken Open Tennis Sponsor $.1m Fuji Xerox Office Equipment WTA ASB Classic Tennis Sponsor $.1m Fuji Xerox Office Equipment Hockey New Zealand Hockey Partner $.06m Fuji Xerox Office Equipment Netball New Zealand Federation Netball Supplier $.04m Gatorade Soft Drinks Wellington Phoenix Club Soccer Official Partner $.75m Gatorade Soft Drinks New Zealand Breakers Club Basketball Sponsor 2012 $.1m GDL Brands Food PGA of New Zealand Golf Sponsor $.2m GEON Logistics Wellington Phoenix Club Soccer Official Partner $.75m Gilbert Sports Equipment Netball New Zealand Federation Netball Sponsor 2012 $.04m Gillette Toiletries New Zealand Cricket National Team Cricket Partner $.7m Grabaseat Travel Agent New Zealand Warriors Club Rugby League Major Partner $.15m Harcourt's Property Canterbury Cricket Canterbury Wizards Cricket Strategic Partner $.05m Harvey World Travel Travel Agent NZ Olympic Committee National Team Olympics Partner $.5m Hawke's Bay Government Hockey New Zealand Hockey Principal Partner $.1m Health & Sports Fitness Auckland Cricket Auckland Aces Cricket Sponsor $.06m Heineken Alcohol ATP Heineken Open Tennis Title sponsor $.4m Hell Restaurants Cricket Wellington Firebirds Cricket Partner 2011 $.1m Heritage Hospitality ATP Heineken Open Tennis Sponsor $.1m Heritage Hospitality WTA ASB Classic Tennis Sponsor $.1m HiFX Financial Services New Zealand Warriors Club Rugby League Major Partner $.15m Hire a Hubby Home Maintenance Northern Districts Cricket AssociationKnights Cricket Sponsor $.02m Holden Automotive Netball New Zealand Federation Netball Sponsor $.04m Hot Spring Spas Leisure Wellington Phoenix Club Soccer Official Partner $.75m

125 Australia/New Zealand June 1, 2013

Table 42d. New Zealand sponsorship deal values and duration by company Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) HRV Home Appliances New Zealand Cricket Twenty20 Competition Cricket Partner 2011 $.3m HRV Home Appliances Auckland Cricket Auckland Aces Cricket Major Sponsor $.2m HRV Home Appliances Northern Districts Cricket AssociationKnights Cricket Primary Sponsor $.12m HRV Home Appliances Cricket Wellington Firebirds Cricket Partner $.03m HRV Home Appliances Otago Cricket Volts Cricket $.02m Ignite Software PGA of New Zealand Golf Sponsor $.2m Image Centre Group Marketing ATP Heineken Open Tennis Sponsor $.1m Image Centre Group Marketing WTA ASB Classic Tennis Sponsor $.1m Infinity Charity Auckland Cricket Auckland Aces Cricket Sponsor $.06m Investec Financial Services NZRU All Blacks Rugby Union Partner 2015 $4m ITM Construction Materials NZRU All Blacks Rugby Union Partner $4m ITM Construction Materials V8 Supercars Australia V8 Grand Prix Motorsport Title Sponsor $.5m Jacob's Creek Alcohol ATP Heineken Open Tennis Sponsor $.1m Jetstar Airline NZ Olympic Committee National Team Olympics Partner $.5m Jetstar Airline WTA ASB Classic Tennis Sponsor $.1m JR/ Duty Free Retail NZ Olympic Committee National Team Olympics Partner 2012 $.5m Just Hockey Sports Equipment Hockey New Zealand Hockey Partner $.06m Just Water Soft Drinks Cricket Wellington Firebirds Cricket Partner $.03m Kent Home appliances Netball Australia/NZ ANZ Championship Netball Sponsor 2013 $.15m Kilbirnie Sports Sports Equipment Cricket Wellington Firebirds Cricket Partner $.03m Kookaburra Sports Equipment Hockey New Zealand Hockey Partner $.06m Lion Soft Drinks Otago Cricket Volts Cricket $.02m Lion Red Alcohol New Zealand Warriors Club Rugby League Major Partner $.16m Lipton Soft Drinks ATP Heineken Open Tennis Sponsor $.1m Lipton Soft Drinks WTA ASB Classic Tennis Sponsor $.1m Lotto Sports Clothing Hockey New Zealand Hockey Partner $.06m Malaysia Airlines Airline NZRL Rugby League Sponsor $.1m Mastercard Financial Services NZRU All Blacks Rugby Union Partner $4m Mayfair Pools Swimming Pools Swimming New Zealand All events Swimming Sponsor $.02m

126 Australia/New Zealand June 1, 2013

Table 42e. New Zealand sponsorship deal values and duration by company Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) McDonalds Restaurants New Zealand Football Soccer Sponsor $.4m Meadow Fresh Food New Zealand Breakers Club Basketball Sponsor $.1m Millenium Hospitality PGA of New Zealand Golf Sponsor $.2m Mitchells Tavern Food Otago Cricket Volts Cricket $.02m Moana Pool Leisure NZ Olympic Committee National Team Olympics Partner $.5m Moana Pool Leisure Otago Cricket Volts Cricket $.02m Molten Sports Equipment Basketball New Zealand Basketball Sponsor $.07m Mondiale Logistics Auckland Cricket Auckland Aces Cricket Sponsor 2012 $.06m Nautilus Charity Auckland Cricket Auckland Aces Cricket Sponsor $.06m New World Retail Netball New Zealand Federation Netball Elite Sponsor 2011 2013 $.25m Nike Sports Clothing New Zealand Football Federation Soccer Sponsor $.6m Nova Energy Energy Wellington Phoenix Club Soccer Official Partner 2012 2013 $.75m NZCT Community Trust New Zealand Football Federation Soccer Sponsor $.8m NZCT Community Trust Basketball New Zealand Basketball Sponsor $.07m NZCT Community Trust Auckland Cricket Auckland Aces Cricket Sponsor $.06m NZCT Community Trust Hockey New Zealand Hockey Partner $.06m NZCT Community Trust Cricket Wellington Firebirds Cricket Partner $.03m Office Max Office Supplies PGA of New Zealand Golf Sponsor $.2m Otago Daily Times Media Otago Cricket Volts Cricket $.02m Otago Polytechnic Education Otago Cricket Volts Cricket $.02m PaknSave Retail New Zealand Breakers Club Basketball Sponsor $.1m Pan Media Northern Districts Cricket AssociationKnights Cricket Sponsor $.03m Panasonic Consumer electronics ATP Heineken Open Tennis Sponsor 2012 $.1m Peak Sports Sports Clothing NZ Olympic Committee National Team Olympics Partner 2013 2016 $.5m Peak Sports Sports Clothing WTA ASB Classic Tennis Sponsor $.1m Peak Sports Sports Clothing Basketball New Zealand Basketball Sponsor $.07m Persil Detergent New Zealand Football Soccer Sponsor $.4m PFC Brakes Automotive Motorsport New Zealand Motorsport Sponsor $.15m Pink Batts Construction materials NZRU All Blacks Rugby Union Partner 2013 2015 $1.5m

127 Australia/New Zealand June 1, 2013

Table 42f. New Zealand sponsorship deal values and duration by company Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Pirtek Fluid Transfer Solutions NZRL National Premiership Rugby League Title Sponsor 2012 2014 $.4m Proactive Healthcare Cricket Wellington Firebirds Cricket Partner $.03m Promo-X Clothing Otago Cricket Volts Cricket $.02m Pump Soft drinks WTA ASB Classic Tennis Sponsor $.1m Pump Soft drinks Netball New Zealand Federation Netball Supplier $.04m Quality Hotel Wellington Hospitality Cricket Wellington Firebirds Cricket Partner $.03m Red Bull Soft drinks New Zealand Warriors Club Rugby League Sponsor $.15m Rembrandt Clothing Wellington Phoenix Club Soccer Official Partner $.75m Revera IT NZRL Rugby League Sponsor 2010 2013 $.1m Revera IT Wellington Phoenix Club Soccer Official Partner 2012 2013 $.075m Rexona Toiletries NZRU All Blacks Rugby Union Partner 2012 2013 $1.8m Riccarton Signs Advertising Canterbury Cricket Canterbury Wizards Cricket Strategic Partner $.05m Robbie's Hospitality Canterbury Cricket Canterbury Wizards Cricket Strategic Partner $.05m Russell McVeagh Legal Auckland Cricket Auckland Aces Cricket Sponsor $.06m Sanitarium Food NZRU All Blacks Rugby Union Partner 2012 2016 $1.5m SBS Financial Services Otago Cricket Volts Cricket Title Sponsor 2012 $.11m Sealegs Manufacturing NZRU All Blacks Rugby Union Partner 2010 2016 $1.2m Sky Fitness Leisure Otago Cricket Volts Cricket $.02m SKYCITY Leisure New Zealand Breakers Club Basketball Sponsor 2011 2013 $.1m SKYCITY Leisure New Zealand Warriors Club Rugby League Major Partner 2011 2013 $.1m SKYCITY Leisure Northern Districts Cricket AssociationKnights Cricket Sponsor $.03m Sony Consumer electronics Wellington Phoenix Club Soccer Official Partner 2011 2013 $.5m Southern Cross Healthcare Netball New Zealand Federation Netball Sponsor $.04m SPARC Government NZ Olympic Committee National Team Olympics Partner $.5m Specsavers Retail New Zealand Cricket National Team Cricket Partner 2012 $.6m Speight's Summit Alcohol Cricket Wellington Firebirds Cricket Partner $.03m Sport New Zealand Government New Zealand Football Federation Soccer Sponsor $1m Sport New Zealand Government Swimming New Zealand All events Swimming Sponsor $.3m Sport New Zealand Government Hockey New Zealand Hockey Partner $.06m

128 Australia/New Zealand June 1, 2013

Table 42g. New Zealand sponsorship deal values and duration by company Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Srixon Sports Equipment New Zealand Golf Federation Golf Sponsor $.04m St Clair Golf Club Leisure Otago Cricket Volts Cricket $.02m Stadium Finance Financial Services Canterbury Cricket Canterbury Wizards Cricket Strategic Partner $.05m State Insurance Financial Services Swimming New Zealand All events Swimming Principal Sponsor 2010 $.15m Steinlager Alcohol NZRU All Blacks Rugby Union Partner 2009 2013 $3m Stephen Duff Mitsubishi Automotive Otago Cricket Volts Cricket $.02m Stonewood Homes Property Otago Cricket Volts Cricket $.02m Strawberry Sound Retail Otago Cricket Volts Cricket $.02m Streets Food ATP Heineken Open Tennis Sponsor $.1m Streets Food WTA ASB Classic Tennis Sponsor $.1m Suzuki Automotive New Zealand Warriors Club Rugby League Major Partner $.15m Tab Gambling Wellington Phoenix Club Soccer Official Partner 2012 2013 $.075m Tab Gambling Basketball New Zealand Basketball Sponsor $.07m Telecom NZ Telecommunications NZRU All Blacks Rugby Union Partner 2009 2013 $1.5m Tennis Auckland Governing Body ATP Heineken Open Tennis Sponsor $.1m Tennis Auckland Governing Body WTA ASB Classic Tennis Sponsor $.1m Tennis New Zealand Governing Body WTA ASB Classic Tennis Sponsor $.1m The Baaa Restaurants Otago Cricket Volts Cricket $.02m The Devon Hotel Hospitality Central Districts Cricket Stags Cricket Sponsor $.17m The Dominion Post Media Cricket Wellington Firebirds Cricket Partner $.03m The Grand Hospitality Wellington Phoenix Club Soccer Official Partner $.75m The Lion Foundation Charity New Zealand Football Soccer Sponsor $.2m The Lion Foundation Charity Auckland Cricket Auckland Aces Cricket Sponsor $.06m The Mortgage Supply Co Financial Services Auckland Cricket Auckland Aces Cricket Sponsor $.06m The New Zealand Herald Media New Zealand Warriors Club Rugby League Major Partner $.1m The Press Media Canterbury Cricket Canterbury Wizards Cricket Strategic Partner $.05m The Southern Trust Gambling New Zealand Football Soccer Sponsor $.1m Tiger Turf Sports Equipment Hockey New Zealand Hockey Partner $.06m Titleist Sports Equipment PGA of New Zealand Golf Sponsor $.2m

129 Australia/New Zealand June 1, 2013

Table 42h. New Zealand sponsorship deal values and duration by company Company Industry Sector Rights Holder Property Sport Status Start End Value P.A (US$) Toro Commercial Equipment New Zealand Golf Federation Golf Sponsor $.04m Triaction Clothing Netball New Zealand Federation Netball Supplier $.04m Trillian Charity Auckland Cricket Auckland Aces Cricket Sponsor $.06m Tui Alcohol New Zealand Cricket National Team Cricket Partner 2012 2015 $.8m United Travel Travel Agent NZ Olympic Committee National Team Olympics Partner $.5m Vintage Cricket Sports Events New Zealand Cricket National Team Cricket Partner $.07m Vodafone Telecommunications New Zealand Warriors Club Rugby League Principal Partner 2009 2014 $.5m VW Automotive NZ Olympic Committee National Team Olympics Partner 2012 2015 $.5m VW Automotive New Zealand Football Soccer Sponsor $.4m Waikato Times Media Northern Districts Cricket Knights Cricket Sponsor $.03m Water Safety NZ Education Swimming New Zealand All events Swimming Sponsor $.02m Webb Farry Lawyers Legal Otago Cricket Volts Cricket $.02m Wellington Government Cricket Wellington Firebirds Cricket Partner $.03m Wellington Int'l Airport Airport Wellington Phoenix Club Soccer Official Partner $.75m Wendy's Restaurants New Zealand Warriors Club Rugby League Major Partner $.15m Wendy's Supa Sundaes Food Wellington Phoenix Club Soccer Official Partner $.75m White Cross Healthcare Auckland Cricket Auckland Aces Cricket Sponsor $.06m WHK Group Financial Services Otago Cricket Volts Cricket $.02m Wilkinson Financial Services Cricket Wellington Firebirds Cricket Partner $.03m Williams Graphic Design Otago Cricket Volts Cricket $.02m Williment Travel Agent Basketball New Zealand Basketball Sponsor $.07m Wilson Sports Equipment ATP Heineken Open Tennis Sponsor $.1m Wilson Sports Equipment WTA ASB Classic Tennis Sponsor $.1m Wrigley's Extra Food Netball New Zealand Federation Netball Supplier $.04m Yahoo! New Zealand IT Netball New Zealand Federation Netball Sponsor $.04m Zealandia Horticulture WTA ASB Classic Tennis Sponsor $.1m

130