From: To: Cc: Subject: ARDC submission to GSC West Central Draft District Plan Date: Friday, 31 March 2017 3:14:54 PM Attachments: Cover letter_ARDC_Greater Commission 29032017.pdf GREATER SYDNEY COMMISSION _MARCH 2017 _ FINAL.PDF

To whom it may concern,

Please find attached a submission to the West Central Draft District Plan from the Australian Racing Drivers Club (ARDC). The submission includes a covering letter and brief on the ARDC site and its role in growing jobs, education, recreation and major events in the West Central District.

Please contact ARDC CEO Glenn Matthews should you have any questions or comments about this submission.

Regards

LUKE TURNER Policy Manager Taylor Street Advisory | PO Box 218 Rozelle NSW 2039

W: www.taylorstreetadvisory.com

29 March, 2017

Prof. Ed Blakely West Central District Commissioner Greater Sydney Commission

Dear Professor Blakely

Australian Racing Drivers’ Club Submission to the Greater Sydney Commission West Central Draft District Plan

Sydney Park, a 92-hectare site at Eastern Creek (part of ) is operated by one of ’s leading motorsport organizations - The Australian Racing Drivers’ Club. The venue currently has an impressive annual visitation of 330,000 spectators, competitors, experience participants, extensive driver safety and training activities, major events and community programs.

A new and broader vision is being shaped for the precinct that we believe will be of high interest to the Greater Sydney Commission and its strategy to attract smart jobs to Western Sydney and agglomerate industry expertise with research and education opportunities.

In short, the vision is to see the addition of: • a specialist mechanical engineering high school/technical college (a new educational pathway for students in the region through motorsport and engineering with links industry and to Western Sydney University and TAFE for research and further education; plus venue and major event management education courses; • a cluster of on site and co-located high performance automotive and aeronautical industry engineering business hub; and • collaboration with Government and industry for research and testing of automotive vehicles and associated innovation.

Further, it is expected that the development of the site will yield significantly increased tourism and major events activity and community engagement. We are convinced this broader vision will bring significant social and economic impact through developing talented students in the region, growing smart jobs in innovative globally relevant industry in and around the motorsport precinct, and being an even more significant player in regions visitor economy.

ARDC LTD PROUDLY POWERING SYDNEY MOTORSPORT PARK AND THE AUSTRALIAN RACING DRIVERS CLUB PO BOX 6747 BLACKTOWN DELIVERY CENTRE NSW 2148 | T 02 9672 1000 F 02 9672 0209 WWW.ARDC.COM.AU ABN 85 000 110 609

We have recently returned from a study tour of the UK where we validated our thinking and believe our vision is realisable for Western Sydney in the next 5 years. We also have a growing set of stakeholders expressing a strong desire to participate in shaping the new vision.

We would appreciate the opportunity to meet with the GSC to share more of our vision and insights and explore how we can align our long term plans for the site with the broader goals and objectives of the GSC.

Yours sincerely

Glenn Matthews Chief Executive Officer

ARDC LTD PROUDLY POWERING SYDNEY MOTORSPORT PARK AND THE AUSTRALIAN RACING DRIVERS CLUB PO BOX 6747 BLACKTOWN DELIVERY CENTRE NSW 2148 | T 02 9672 1000 F 02 9672 0209 WWW.ARDC.COM.AU ABN 85 000 110 609

Submission to the Greater Sydney Commission West Central Draft District Plan

MARCH 2017 SYDNEY MOTORSPORT PARK Picture credit- Rob Annesley EASTERN CREEK INTRODUCTION

The Australian Racing Drivers’ Club (ARDC) endorses the Greater Sydney Commission’s vision for Sydney’s strategic growth over the next 40 years, as outlined in the Towards Our Greater Sydney 2056 vision.

We believe that an ongoing focus on productivity, liveability and sustainability in all land use planning and infrastructure decisions will hold the city in good stead for future generations to enjoy the prosperity and opportunity that has made Sydney one of the world’s greatest places to live, work and do business.

The ARDC is particularly interested in engaging with the GSC to discuss how the Eastern Creek Motorsport precinct can become a centre of specialisation in automotive technology, advanced and high performance engineering and associated education and training.

The 92ha Sydney Motorsport Park site - an established and successful sports, education, tourism/entertainment and community facility operated on behalf of the NSW Government/Western Sydney Parklands Trust by the ARDC- is uniquely placed in Greater Sydney to agglomerate business, industry, and education innovation, delivering significant social and economic impact in the district. THE ARDC VISION

The ARDC is the heart and soul, and fundamental driving force of Australian .

We ignite passion and integrity within our growing club base - always focusing on the intrinsic benefits to our Members together with the Motorsports community at large. With our collective interests and beliefs, we strive to remain a powerful force for change in our community.

ARDC is also the ‘go to’ point for Australian motorsports. Built on our rich heritage, we aim to be a truly authentic leader of motorsports people, creating a sustainable future for our EST. 1952 sport, our community, and the related industries that live and thrive on what we do.

The ARDC ‘s clear vision is to continue to set the benchmark for Australian motorsport facilities, to grow and evolve its motorsport member constituency, and to create environments where those embolden with a passion for motorsport are drawn collectively to ignite their inspiration and realise their dreams.

The ARDC - We Love Motorsport ACCELERATING THE PLAN ACCELERATING THE PLAN

To succeed the ARDC must continue to embrace and engage with the broader and closely aligned communities of science & technology, engineering, innovation and education - and particularly maximise the potential of its dominant location centrality in Western Sydney.

The ARDC recognises that to do so requires innovative thinking combined with unique Government, Education and Commercial relationships to deliver.

This is evolved, though not entirely new thinking. In 2008 the ARDC commissioned a EST. 1952 $600K feasibility study & masterplan –including original concepts for track changes for Formula 1 ($120m). This was later revised, refined and prioritised, leading to a Stage 1 Development ( Circuit extension & enhanced infrastructure) via a $14M investment( incl $7m in Government funding for Capital Program redevelopment) and now supported by an annual $1M+ capital works program.

The period between 2012 and 2017 has also witnessed a significant brand and business transformation for the race circuit once known as Eastern Creek International Raceway to SYDNEY MOTORSPORT PARK (SMSP).

With over 330k visitors annually, and multi-circuit operations over 300 days per year, SMSP is now the regions pre-eminent motorsport facility and the only FIA Grade 2 circuit in the country– firmly entrenching itself as THE Home of . ACCELERATING THE PLAN

FOUR KEY COMPONENTS IN EXPANDED VISION

INNOVATION - EDUCATION - TRAINING - TECHNOLOGY ACCELERATING THE PLAN

“CENTRE OF EXCELLENCE” CLUB THE “SPORT OF MOTORSPORT” SAFETY TRAINING EDUCATION & INNOVATION

. . +

. .

NON-SPORT & COMMUNITY

MOTOR/BIKE MAGS CYCLING CLUBS REFER NEXT SLIDE FOR MORE DETAIL

FILM & TV & COMMERCIAL PRODUCTION SCHOOLS CROSS COUNTRY

VEHICLE & BIKE TESTING FAMILY OPEN DAYS

INDUSTRY EVENTS PRIVATE FUNCTIONS / OTHER ACCELERATING THE PLAN

BUSINESS

RESEARCH & BUSINESS/ ROAD TOLL STUDIES | TECHNOLOGY DEVELOPMENT COMMERCIAL HUMAN ERGONOMICS ETC AUTO TECHNOLOGY ENGINEERING INNOVATION CAR + BIKE PERFORMANCE

ROAD RACE THE • PRE LEARNERS • ARDC JNR ROAD CENTRE OF PROGRAMS RACE ACADEMY EXCELLENCE (Theory & Practical) • ARDC/SU/ • RTO/RMS accredited ”TRAILBLAZERS” courses • ARDC RACE CRAFT • ARDC NIGHTDRIVE) PROGRAMS • Beginners Track Time • ARDC TWILIGHTS & •REGISTERED TRAINING (DAWN PATROL) SUPERSPRINTs ORGANISATIONS (RTOs) • SMSP TRACK DAY • PATHWAYS TO •UNIVERSITY DEGREES • REFRESHER & COMPETITIVE TRAINING / EDUCATIONAL •DIPLOMAS SPECIALIST SKILLS RACING LIFESKILLS SERVICES •SATELITE CAMPUSES ROAD / RIDE & SURVIVE ➢ TECHNICAL PRIMARY & HIGH SCHOOL ➢ MECHANICAL PSYCHO-SOCIAL, RELATIONAL & ATTITUDINAL ➢ EVENT MGT ➢ MEDIA & BROADCAST ACCELERATING THE PLAN

As part of this strategic development, senior ARDC executives and Board President recently embarked on a case study tour of the UK visiting Silverstone Circuits Ltd, Silverstone UTC (University Technical College); Oxford Brookes University; Silverstone Property Developer (MEPC); MSA (Motor Sport Association UK) and Catapult Transport Systems ( the UK's Technology and Innovation Centre for Intelligent Mobility).

Following this visit the first of several workshops has already been held with senior representatives of Western Sydney University, TAFE Western Sydney, Tourism Australia, the Western Sydney Business Chamber and NRMA Motoring and Services to continue this important dialogue and commence and continue preliminary discussions at the local level. SYDNEY MOTORSPORT PARK EASTERN CREEK • 4.5 million people within an hours drive • Capacity of 100,000+ on site • Integrated transport (road/rail/bus) in partnership with State/Local Governments.

AT THE GEOGRAPHIC HEART OF SYDNEY ICONIC WESTERN SYDNEY LOCATION

• Easily accessible by all key motorways • Lead sports, entertainment and community venue within Western Sydney Parklands and Blacktown City Council precincts Draft district plan acknowledges SMSP as one of Greater Sydney’s important sport/recreational facilities (p151). • Adjacent to Eastern Creek/Huntingwood industrial areas –highlighted in the draft district plan (p37) as some of the most productive employment lands in the West Central district. • Situated near the Western Sydney Employment Land, which will feature an additional 30,000 jobs • SMSP sits in the centre of some of Sydney’s by 2036 and up to 200,000 jobs by 2056 as the fastest growing population bases: Western grows to operate at its • Blacktown: set to grow by 50% to 2036 full capacity. • : set to grow by 75% • Located within minutes drive from the Sydney’s • Cumberland: set to grow by 34% new second airport at Badgerys Creek • Fairfield: set to grow by 10% • Liverpool: set to grow by 55% • Penrith: set to grow by 32% SMSP MODERN ERA

- Brand/placemaking agency appointed - Track Extension $10m includes two (2) independent circuits, 5 unique racing configurations, New Southern Pit Lane Building - FIA Category 2 - Increased usage of 40% - Revamped Pit Lane Building - ARDC Garage Cafe - Control Tower Upgrade - Re-Branding and Signage PHYSICAL TRANSFORMATION

Increasing Capacity & Infrastructure BRAND TRANSFORMATION

W e l c o m e to S y d n e y M o t o r s p o r t P a r k BUSINESS TRANSFORMATION

Business model – Not just a “Venue For Hire”

- Beyond “9-5” – Dawn – Twilight – Night - Event JV’s (Sydney Classic - Return of V8 Supercars (2012) Speed Festival, 6 Hrs of Sydney, - Motorsport Retail Operations OZNATS, Muscle Car - ARDC Garage Café (+ new F & B Masters/6HRs of Sydney) etc ENDORSED/SUPPORTED EVENTS arrangements with ANZ Venues Live) - New Partnerships e.g. Pages - New Approach for Experience Operations Event Hire, EvanEvans, Keith Top Gear Festival Sydney (V8 Race Experiences, Supercar Prowse Travel, ANZ Stadium Ferrari Racing Days Experiences, ). Club etc World - Advanced Driver and Rider Training - Grassroots Racing Development MotorWorld Sydney Operations Supercars BUSINESS TRANSFORMATION CORPORATE EXPERIENCES ARDC

DRIVER ACADEMY

CLUB MEETS @ MEMBER TRACK DAYS SMSP TRACK DAYS

Complete facilities make-over GRASSROOTSand upgrades RACING COMMUNITY

WARATAH CYCLING CLUB

• Expansion of Membership tiers to embrace enthusiasts as well as competitors

• Relaxation of entry procedures

• Enhances Member Benefits incl reciprocal rights (ANZ) whilst maintaining accessible fee levels

• Improved Member communications

• Introduced social 2011 2012 2015 2020? engagement INDUSTRY FEEDBACK

CULTURE / PEOPLE • unanimous recognition of a genuine transformation of the ARDC culture, CEO, staff, and attitude. Positive shift in stakeholder engagement. Vastly improved communication.

GOVERNMENT • Sydney Motorsport Park and the ARDC are seen in a good light by Govt.

SERVICE • Now customer centric organization – high level of service. Incl. Contractors & Preferred Suppliers such as Spark Catering, Security, VI People

ENVIRONMENT / FACILITIES • Turned dormant, ugly precinct into destination. Profile additions such as ARDC Garage Café.

BRANDING • High impact, look and feel fresh and vibrant

DESTINATION • Now far more than just a

MARKETING • Contemporary carefully managed ARDC and SMSP

PRODUCT OFFER • New experiences and new operators- good innovation

MAJOR EVENTS • Reputational shift – big brands and big events embracing the venue

STRATEGIC CAPACITY • Noted at Highest Level INDUSTRY FEEDBACK

Scoring the ARDC on a scale of 1 to 10 (ten highest) how do you rate the ARDC on

Innovation Management Partnership

6.5/10 9.0/10 9.0+/10 GSC PLAN INTEGRATION

The ARDC understands the GSC is looking at specific opportunities to foster centres of industry specialisation, leveraging the natural advantages of precincts such as the Sydney CBD for the fin-tech industry, Westmead for medical research and the Western Sydney Airport for advanced logistics and agribusiness exports.

We firmly believe that there is a similar opportunity to secure investment in a specialist high school/technical college, co- located with high performance automotive technology businesses, as well as enhancing the current motorsport activity and capacity, tourism and events.

That ARDC Board and CEO are already in discussions regarding technical pathways within the Catholic Education network. A key focus is for providing opportunities for local kids to study locally and live locally, which we understand is very much consistent with what the GSC is aiming to achieve through the implementation of it’s district plans over the next 20-40 years.

The recent UK case study visitations undertaken by the ARDC and supported by local consultation indicate that there is a realisable opportunity that would bring new and highly attractive educational pathways, generate jobs, an deliver economic impact to the district.

We look forward to sharing more of our vision with the Greater Sydney Commission in the near future.

Glenn Matthews CEO Sydney Motorsport Park and Australian Racing Drivers’ Club