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2-18 Look Book ENG Ecatalog.Indd the LOOK Spring 2018 The Big Beauty HOW-TO BOOK 2 COLOR BEAUTY BLOOMS this spring. Dear Beauty Lovers, Spring is a time for blooming possibilities and new discoveries. And the inspiration of a new beauty routine can bring a renewed sense of confidence. During this season of newness, I’m pleased to present the fresh, modern design of The Look with the Big Beauty How-To Book. You’ll find all of the latest and greatest beauty pro tips, how-tos, did-you-knows and insider info in one place. Break down the basics with Dr. Lucy Gildea, Mary Kay Chief Scientific Officer. She’ll answer frequently asked questions and make you feel good about taking a little extra time at your sink tonight. Explore pro tips to blend and buff confidently with a new lineup of brushes that you’ll love season after season. And discover the newest addition to our Satin family: the Satin Body® Collection. It’s rich in shea to use every day! Plus, see Mary Kay Global Beauty Ambassador Luis Casco’s favorite spring shades, and get easy step-by-step eye-look guidance. Polish off your new spring look with a season-specific fragrance that will perfectly complement the weather and your style. So you can skip scouring the blogs for the info you need. Simply pull up a patio seat, and get the know-how you need in this issue. I can’t wait to hear your favorite tips! Give me a call when you’re ready to put your new skills to work with some samples and in-person attention. Your Mary Kay Independent Beauty Consultant marykay.com 3 4 SKIN CARE Know Your INGREDIENTS. Every Mary Kay® skin care product is the result of innovative technology combined with proven-effective ingredients. That’s why you can trust the products you use to deliver the real results you want. But understanding the specific benefits each ingredient provides can be confusing. Here’s a helpful glossary of ingredients in some of our favorite products. TIMEWISE® AND TIMEWISE REPAIR® BOTANICAL EFFECTS® VITAMIN C HYALURONIC ACID BOTANICAL EXTRACTS Vitamin C can do amazing things Hyaluronic acid (HA) occurs naturally Botanical extracts are derived for skin. It’s known to help improve in the skin, but its amount decreases from plants, flowers or fruits, rich in skin radiance and even skin tone, in with age. HA provides essential elements like vitamins and minerals addition to playing a role in supporting cushioning, holding onto moisture that that are good for your skin. In addition natural collagen and elastin that can can actually help plump skin. to playing a starring role in the help reduce the appearance of fine Botanical Effects® regimen, botanical • TimeWise Repair® Volu-Fill® lines and wrinkles. extracts also deliver important Deep Wrinkle Filler • TimeWise® Vitamin C Activating benefits in many other Mary Kay® SquaresTM products, such as TimeWise® Tone- PLANT STEM CELLS • TimeWise® Replenishing Serum+C® Correcting Serum. Plant stem cells, which come from a Learn more about Botanical Effects® SUNSCREEN very specific portion of a plant, have Skin Care on Page 14. the remarkable ability to make other Two types of ultraviolet radiation, UVA plant stem cells while maintaining and UVB, damage the skin and can CLEAR PROOF® their original form. Utilizing advanced lead to premature skin aging. Broad technology, plant stem cells are spectrum sunscreens help protect skin cultivated and used in skin care ACTIVATED CHARCOAL from both UVA and UVB damage. formulas to deliver advanced age- Activated charcoal can act like a • TimeWise® Day Solution Sunscreen fighting benefits. magnet to withdraw dirt and debris Broad Spectrum SPF 35* from pores. • TimeWise® Age-Fighting Moisturizer • TimeWise Repair® Volu-Firm® regimen Sunscreen Broad Spectrum SPF 30* • Clear Proof ® Deep-Cleansing • TimeWise Repair® Volu-Firm® RETINOL Charcoal Mask Day Cream Sunscreen Broad Retinol is an age-fighting superhero Spectrum SPF 30* known to encourage cell turnover and SALICYLIC ACID renewal. It’s also known to support GLYCOLIC ACID natural collagen and elastin that can Salicylic acid acts like an exfoliant to help reduce the appearance of fine promote the easy removal of dead skin A highly effective exfoliant and the cells, helping keep pores unclogged. most widely recognized alpha hydroxy lines and wrinkles. • Clear Proof ® Pore-Purifying Serum* acid (AHA), the power of glycolic acid • TimeWise Repair® Volu-Firm® • Clear Proof ® Clarifying Cleansing Gel* enhances skin’s own renewal process. Night Treatment With Retinol • TimeWise Repair® Volu-Fill® • Clear Proof ® Blemish Control Toner* • TimeWise Repair® Revealing Deep Wrinkle Filler Learn about Clear Proof ® Skin Care Radiance® Facial Peel for acne-prone skin on Page 15. • TimeWise Body TM Smooth-Action® Learn more about TimeWise® Skin Cellulite Gel Cream Care and TimeWise Repair® Skin Care starting on Page 10. SATIN COLLECTION PEPTIDES Peptides help support natural SHEA BUTTER processes important for keeping skin Extracted from the nut of the African looking healthy and youthful. shea tree, shea butter has been • TimeWise® and TimeWise Repair® used for centuries to protect, enrich, products soften and hydrate skin. Shea butter is also known to contain omega-3s, recognized to help maintain skin’s natural moisture barrier. “ Rigorous testing ensures that every • Satin Hands® Pampering Sets ingredient meets the highest standards of • Satin Lips® Set quality, safety and efficacy so you can feel • NEW! Satin Body® Collection confident about choosing Mary Kay.” Learn more on Page 6. DR. LUCY GILDEA, Mary Kay Chief Scientific Officer *Over-the-counter drug product marykay.com 5 THE NEW SHEA-POWERED Way to Start Every Day! Relax and unwind with a soothing spa day covered by shea. Escape to a soothing and skin-nurturing experience with the NEW Satin Body® Collection. Envelop your skin in a velvety kiss of rich shea butter. Then feel your senses awaken with the refreshing scent of white tea and citrus. Feel skin that is soft, nourished and moisturized. Indulge daily — you deserve it! Exfoliate and immediately buff away dry skin with a shea scrub that leaves skin feeling invigorated and refreshed. NEW! Satin Body® Revitalizing Shea Scrub, $18 6 BODY CARE SHEA IS SKIN’S BEST FRIEND. Extracted from the nut of the African shea tree, shea butter has been used for centuries to protect, enrich, soften and hydrate skin. Packed with vitamins, it’s a naturally wonderful addition to any skin care regimen. Envelops your skin in a rich Lavish on a special-edition† crème Let satisfaction soak in with a lather that gently cleanses formulated with shea butter and lotion that instantly comforts it and leaves skin feeling mango butter for unbelievable and melts into skin, providing refreshed. softness and instant hydration. immediate relief for dryness. It’s clinically shown to instantly Formulated with luscious shea NEW! Satin Body® Indulgent moisturize skin and keep it butter and enhanced with vitamin Shea Wash, $18 moisturized all day!* E, your skin will feel nourished and satiny-smooth! NEW! Special-Edition† Satin Body® Whipped Shea Crème, $22 NEW! Satin Body® Silkening Shea Lotion, $18 All prices are suggested retail. *Based on biophysical testing †Available while supplies last marykay.com 7 BEAUTIFUL SKIN Starts Now. Dr. Lucy Gildea, Mary Kay Chief Scientific Officer “I strongly believe that it’s never too early or too late to start caring for your skin. Whether it’s maintaining a youthful complexion, boosting radiance or supporting skin’s resilience, here are six reasons to start a daily skin care regimen now.” 8 SKIN CARE SOLUTIONS IMPURITIES BUILD UP DAY AND NIGHT. Cleansing in the morning as well as before bed can remove impurities and clear pores, helping them to appear smaller. Plus, skin has a clean start for 01 any step that follows. SKIN CAN USE A BOOSTER. Exfoliating two-to-three times a week can help skin turn over new cells more quickly for a more radiant complexion. A mask can provide added perks on alternating days, whether it’s to unclog pores, hydrate or fight the visible signs of aging. ACHIEVE BIG RESULTS FROM 02 CONCENTRATED DOSAGES. That’s the beauty of serums. They can provide powerful immediate and long-term benefits concentrated in a lightweight texture that layers 03 easily under moisturizers. THE EYE AREA IS UNIQUE. The skin is delicate and prone to unique signs of visible aging and fatigue, such as early fine lines, puffiness and dark circles. So a formula dedicated to the eye area is 04 important in addition to an all-over facial moisturizer. UV RAYS DON’T TAKE A BREAK. Rain or shine, they can significantly accelerate visible premature skin aging. So help delay the appearance of those wrinkles and dark spots by using sunscreen with 05 SPF 15 or higher every day. NIGHTTIME IS PRIME RECOVERY TIME. During the day, skin must defend against environmental stressors. So at night, the focus can be on strengthening the skin barrier and replenishing antioxidant and moisture reserves. 06 Use this valuable recovery time to regain what was lost. marykay.com 9 EARLY-TO-MODERATE SIGNS OF AGING Defy the Signs of TIME WITH SCIENCE. When the signs of skin aging start to emerge, turn to the science of the TimeWise® Miracle Set® for real results. TimeWise® Miracle Set®, $95 Save $13 when you buy the set! Set includes 3-In-1 Cleanser,† Age- Fighting Moisturizer† (also available in SPF 30*), Day Solution Sunscreen Broad Spectrum SPF 35††* and Night Solution. Available in normal/dry and combination/oily formulas TimeWise® TimeWise® Age-Fighting TimeWise® TimeWise® 3-In-1 Cleanser, $20 Moisturizer, $24 Day Solution Night Solution, $32 Combines age-fighting Formulated with an exclusive Sunscreen Broad A unique delivery system, benefits plus three essential dream humectant blend Spectrum SPF 35,* $32 Nutribeads® microcapsules skin care benefits in one plus powerful antioxidants Together, TimeWise® contain highly effective product to cleanse, exfoliate that help guard against free Day Solution Sunscreen antioxidants essential for and refresh – revealing radicals to help skin look SPF 35* and TimeWise® Night skin’s renewal process.
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