www.bwconfidential.com The inside view on the international beauty industry June 9-22, 2016 #132 CONFIDENTIAL CONFIDENTIAL CONFIDENTIAL Comment Inside The buzz 2 Color buys News roundup n terms of niche acquisitions, the focus has been mainly Netwatch 6 Ion fragrance over the past year and a half. However, more purchases are likely to come in the color category, Social media monitor especially given the growth of make-up and the number of new, creative brands emerging—many of which have Interview 7 expertise in social media and target the much-talked L’Oréal travel retail Americas strategic about millennials. business development director Last week, Shiseido announced that it would take over Gabriela Rodriguez the Laura Mercier make-up brand (as well as the Révive skincare brand), as part of a strategy to capture a greater Insight 9 share of the fast-growing color market—a key objective for the Japanese group. Japan It is likely that other multinationals are eyeing up middle-sized players, as well as start-ups in the market in a bid to fill gaps in their portfolios. One executive from Show review a major color brand recently told BW Confidential that it is no longer competing Luxe Pack New York 12 with traditional companies, but is trying to keep up with newer brands in the Cosmopack New York 13 market. Perhaps the easiest way to keep up with these new players is simply to buy them up. Store visit 14 Yves Rocher, Paris Oonagh Phillips Editor in Chief
[email protected] Meet the BW Confidential team at: l World Perfumery Congress, Florida, June 13-15 l Alternative Fragrance & Beauty, Paris, June 16-18 News headlines daily on www.bwconfidential.com @BWCbeautynews News roundup At a glance..