2017 POST SHOW REPORT HONG KONG CONVENTION ASIAWORLD-EXPO & EXHIBITION CENTRE COSMOPACK ASIA
2 2017 OVERVIEW THE LEADING INTERNATIONAL BEAUTY TRADE SHOW IN ASIA 1Fair 2Venues Cosmopack Asia Hong Kong Convention Total continued with AsiaWorld-Expo & Exhibition Centre Cosmoprof Asia 2017 success! (AWE) (HKCEC) 14-16 November 2017 15-17 November 2017 22nd Edition DATE: Opened 1 Day earlier Dedicated to the entire Dedicated to Finished beauty supply chain: Products: PRODUCT Packaging; OEM/ODM; All sectors of the beauty Cosmetics/Toiletries; Beauty SECTORS: Machinery & Equipment; industry are represented Salon & Spa; Hair; Nail; Ingredients & Lab; Natural & Organic Print & Label EXHIBITION AREA 108,600 SQM 38,600 SQM 70,000 SQM (GROSS): (+11% to 2016) 2,877 from NUMBER OF 843 2,034 54 countries and regions EXHIBITORS: (+7% to 2016) Australia, Belgium, Bulgaria, California, China, France, COUNTRY/GROUP Germany, Greece, Hong Kong, Israel, Italy, Japan, Korea, 25 PAVILIONS: Latvia, Pakistan, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, UK, USA. 83,793 from TOTAL 135 countries and regions VISITORS: (+9% to 2016) OVERSEAS 61,031 (+14.3% to 2016) VISITORS: PRESS: 300 international press representatives 3 VISITORS ANALYSIS
4 4 VISITORS ANALYSIS TOP10 visiting countries/region:
↑19.92% ↑24.09% ↑22.03%
Geographic Breakdown Main Objectives of Visiting AWE HKCEC Seeking for new suppliers and products 39% 41% Hong Kong 33% Collect market and trends information 25% 26% Other Asian Countries 25% Meet and network with current 20% 19% China 28% suppliers/clients Europe 7% Look for OEM/ODM suppliers 16% 14% The Americas 4% Australia & Oceania 2% Visitors by Job Function* AWE HKCEC Africa & Middle East 1% Owner/Director/General Manager 30% 27% Visitors by Primary AWE HKCEC Buyer 26% 26% Business Nature* Manager 18% 17% Wholesalers/Distributors/ 27% 31% Employee 8% 8% Agents Beautician 4% 9% Manufacturers – Finished Products 24% 19% Formulation Developer/Expert 3% 2% Manufacturers – Pack/OEM/ODM 15% 9% Chemist/Herbalist 1% 1% Beauty Salons, Spa & Nail Salons 13% 19% Medical Doctor 1% 1% Retailers 15% 16% Hairdresser 1% 1% Hair Salons 2% 3% Nail Technician 1% 2% Others 4% 3% Others 7% 6%
AWE AsiaWorld-Expo - Cosmopack Asia HKCEC Hong Kong Convention & Exhibition Centre * % including re-visits in respect to individual venue VISITORS ANALYSIS
Buyers’ Interest in Main Product Categories AWE HKCEC Perfumery & Cosmetics 34% 36% Natural & Organic Packaging and machinery 20% 13% Skincare Products Raw materials 10% 7% 15% Health products 9% 13% Gifts and promotional items 7% 7% OEM/ODM 7% 6% Beauty salon and spa products, tools and 5% 7% equipment Hair products, equipment and salon furnishings 4% 6% Nail Products 3% 4% Sanitary Products and others 1% 1%
2017 VISITOR SURVEY RESULTS 71% of visitors were very satisfied with the quality of exhibitors 74% of visitors were very satisfied with the number of exhibitors 95% of visitors are likely to attend Cosmoprof Asia again in future 94% of visitors are likely to recommend Cosmoprof Asia to a friend or colleague 72% of the respondents have influential power in purchasing of his/her company, showing that there was a high proportion of visitors who were decision makers. Cosmoprof Asia 2017 is rated 7.84 out of 10 by visitors in terms of overall satisfaction. WHO VISITED? A SMALL SAMPLE OF VISITORS WHO ATTENDED EACH VENUE
HKCEC Hong Kong Convention & Exhibition Centre AWE AsiaWorld-Expo - Cosmopack Asia Company Job Function Company Job Function Aeon Buyer Amore Pacific R&D Alibaba Head Of Business Solutions Amway Procurement Manager Amazon Senior Product Manager Avon Packaging Engineer Birchbox Co-Founder Chanel Development & Quality Manager Carrefour Senior Merchandiser Christion Dior Purchasing & Packaging Cosme De Net Head of Purchasing Development Director Dairy Farm Group Category Manager Coty Project Manager Erno Laszlo New Product Development CPL Aromas Group Technical Manager Estée Lauder VP Estée Lauder Senior Vice President Corporate Packaging Innovation H&M Global Product Quality Manager H&M Product Developer Harvey Nichols Director of Beauty Hourglass CEO Hyundai Home Shopping Team Manager Johnson&Johnson Senior Sourcing Manager Network Mannings Head Of Beauty Care L’Oréal Sourcing Director Asia Pacific SaSa Brand Director Laura Mercier Executive Creative Director Sephora Regional Senior Category Manager LF Beauty Divisional Merchandise Manager Shiseido Purchasing Mandom Corp General Manager Suning.com Buyer NYX AVP Global Purchasing & Development Tmall Sourcing Manager P&G Material Supply Manager Target Merchandise Manager Quadpack Country Manager The Shilla Duty Free MD / Buyer Walgreens Boots Cosmetics Category Innovation TJX VP Buying Director Alliance Lead Unilever General Manager Walmart Sourcing Manager Watsons Senior Sourcing Manager As per the 2017 Visitors Survey, 71% of VIP.com Senior Manager respondents had visited both venues during Zalora Associate Manager - Business Development the fair period. QUOTES FROM VISITORS THE PLATFORM TO CONNECT WITH KEY DECISION MAKERS
“We had a very good time in Hong Kong and the fair. Overall I thought that the fair was well layed out, easy “The Expo was great and we meet a lot of valuable to navigate and very informative. The suppliers were brands there. Two brands are already reached the welcoming and engaging on products.” agreement with us in mid 2017, LASplash and Serena Bharuth, Clicks Group, SOUTH AFRICA OFRA. The first meeting with them is so valuable for mutual understand.” Effie Hu, JOMEYO, CHINA EXHIBITORS ANALYSIS
9 9 EXHIBITORS ANALYSIS
TOP10 countries/regions by exhibitors
893 from 549 from 311 from 173 from 109 from 101 from 100 from 97 from 57 from 54 from
Hong Kong Italy France Germany
Exhibitors by Continents Asia 74% Europe 18% The Americas 4% Oceania 2% Middle East & Africa 2%
Exhibitors by Product Sectors AWE Exhibitors by Product Sectors HKCEC Packaging /OEM 589 Perfumery, Cosmetics & Toiletries 873 Prestige Pack & OEM 157 Beauty Salon & Spa 592 Machinery 40 Hair Salon 296 Print & Label 36 Nail & Accessories 136 Ingredients & Lab 16 Natural & Organic 112 Press 5 Press 25 Total Exhibitor @AWE 843 Total Exhibitor @HKCEC 2,034
AWE AsiaWorld-Expo - Cosmopack Asia HKCEC Hong Kong Convention & Exhibition Centre 10 QUOTES FROM EXHIBITORS EXHIBITORS ANALYSIS “It's our first time participating in Cosmoprof Asia, in the Natural and Organic sector. We are very happy with the result and will definitely come back to Cosmoprof Asia 2017 EXHIBITOR SURVEY RESULTS : next year, with bigger stand, more companies!” Gergana Andreeva, 82% of exhibitors were satisfied with the business General Secretary, Bulgarian National Association opportunities Essential Oils, Perfumery and Cosmetics (Bulgaria) 80% of exhibitors were satisfied with the visitors traffic and quality 91% of exhibitors will attend Cosmoprof Asia in future “The show was starting very well, just after the opening the booth is full of customers from all over the world, not only 90% of exhibitors are likely to recommend Cosmoprof Asia, we also have customers from Europe and America. The Asia to a friend or colleague show is becoming more and more professional, we are happy to be part of this great show.” Eric Firmin, President, HCP Packaging (France) 2017 COUNTRY OF HONOUR
Korea is among the major trendsetters of cosmetics and skincare products. It has been appointed as the “Country of Honour” at this year’s Cosmoprof Asia in celebration of the long-term cooperation between the country and the show. With the support of Korean Trade-Investment Promotion Agency (KOTRA), a total of 549 Korean companies (17% increase compared to last year) were there to showcase the best of Korean innovation, research and creativity – all which are the secret of the success of K-Beauty. There were also 13 Korean pavilions featuring all product sectors in both exhibition venues, AWE and HKCEC.
“Being Country of Honour of Cosmoprof Asia 2017 boost up the opportunity for Korean companies to step into global market, to let the world know the excellence of Korean products and also, to expand networking opportunity with other cosmetic companies worldwide. Many of companies are very grateful for participation in Cosmoprof Asia and absolutely satisfied with their business.” Changpyo Hong, Director General, KOTRA Hong Kong (Korea) SHOW HIGHLIGHTS ACROSS 2 VENUES
13 2 AWARDS FOR 2VENUES
Cosmoprof Awards acknowledged companies at AWE-Cosmopack Asia with excellence in formulation and packaging and honoured companies at HKCEC for the best finished cosmetics. Winners have been selected among 314 entries submitted by 178 exhibiting companies at both venues by 2 distinguished juries made up of 27 beauty experts. 1PROJECT THE LIGHT POWDER FACTORY ACROSS @AWE 2VENUES
At Cosmopack Asia, a real Strategic partner installation showing the development and production of a compact In cooperation with powder, in collaboration with international suppliers. Visitors were able to see a live demonstration of all the production phases, from making to packing. 15 1PROJECT THE LIGHT POWDER EXPERIENCE ACROSS @HKCEC 2VENUES
A shopping experience of the compact powder realized by the Light Powder Factory at Cosmopack Asia. Available in 3 different colors and textures with a luxury packing designed by Centdegrés. COSMOLAB @AWE
Located inside Ingredients & Lab sector of Cosmopack Asia, a real laboratory showed the production and technology of how a bath fizzer is made.
Visitors had the chance to create their own bath fizzer with different scents and flavour. BOUTIQUE @HKCEC The highly successful, fourth edition of Boutique returned to Cosmoprof Asia giving visitors the chance to shop for charity. Visitors could pick up travel-size products for a donation to the Hong Kong Breast Cancer Foundation. The 3-day charity campaign raised over HKD 53,400.
Beneficiary:
THANKS TO OUR 15 SPONSOR COMPANIES!
18 COSMOPROF ONSTAGE @HKCEC
The stage hosting live shows, demo sessions and nail competitions. The stage where all beauty trends came to live! COSMOPROF TRENDS @HKCEC
A must-have report featuring 12 key product trends Strategic Partner: from Cosmoprof Asia 2017 by Beautystreams, renowned global beauty trends forecasting agency. Download Full Report EDUCATIONAL PROGRAMME 2017 AGENDA & PARTNERS
TOPICS @AWE • Product Design • Packaging Technology • Global Beauty Trends in 2019 and Beyond • Natural & Organic Ingredients • Chinese Packaging Revolution 9 seminars with 23 international Speakers
TOPICS @HKCEC • Trends in Asia-Pacific region (especially Korea, Japan and China) • Digital Revolution • Development of Luxury Cosmetics • Impact of Millennials on Marketing Strategies • Spa & Wellness • Beauty Device • Natural & Organic • Halal Cosmetics in Malaysia 15 seminars with 47 international speakers
Total attendance: over 2,000 across 2 venues BUYERS PROGRAMME
The INTERNATIONAL BUYER PROGRAMME (11th edition), a key component of the trade programme designed to give exhibitors and high-profile visitors the opportunity to meet and engage in pre- scheduled one-on-one meetings. In 2017, around 730 one-to-one meetings took place during the fair between 495 exhibitors and 130 buyers from 20 countries spanning across Asia, Americas, Europe, Oceania and Africa.
MATCH & MEET PROGRAMME An online buyer-seller matching system “Match & Meet” was launched in 2015. Exhibitors may seek appointment with over 8,000 pre-registered buyers from 107 countries and regions, and vice-versa. A summary of: •4,253 companies (+13.7% to 2016) used the service (2,676 buyers and 1,577 exhibitors) •Total number of pre-scheduled meetings: 2,528 meetings (+63% to 2016) across 64 timeslots •74% of completed meetings (+4% to 2016) are rated as 4 or 5 stars BEAUTY BLOGGERS Cosmoprof Asia official bloggers and online influencers posted show specials and trendy products from exhibitors, providing a continuous coverage on social media platforms.
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Find their best picks in 2017 fair! Click here DIGITAL MARKETING WeChat channel "CosmoprofAsia香港展" We have 346 followers has 1,673 followers @cosmoprofasia has and received 1,979 followers and over 40K impressions received 25K impressions in the past 1st year Our videos generated @CosmoprofAsia has over 4,951 views and 928 followers and subscribers increased generated 114.5K to 228 impressions
We have 16,985 page @CosmoprofAsia followers and 1.42K total views got 1,439 fans
Official Website 14,563 total page views www.cosmoprof-asia.com from Jan to Dec 2017 got 102,724 average page views and 33,733 average visits.
Mobile App “Cosmoprof 1. Activity Feed: 5,762 Asia 2017” - 2,097 active 2. Map: 3,763 users with the following 3. Fair Info: 3,429 top visiting sections: 4. Exhibitors List: 2,574 RESERVE YOUR SPACE!
ASIA: REST OF THE WORLD: UBM ASIA LTD (HONG KONG) BOLOGNAFIERE COSMOPROF S.P.A (ITALY) AWE/HKCEC: AWE: HKCEC: Bonnie Ng / Amanda Cheng Antonia Benvegnù Patrizia Loddo [email protected] [email protected] [email protected] Alessandra Allegri [email protected] Tel:+852.2827.6211 Tel: +39 02 454.708.249 Tel: +39.02.454.708.220