Mucha Ltd. Company Name CEO Kim Jeong Ju (INNOBIZ,ISO-9001 Registered) Jewelry sales / Watch sales Number of Type of Business 50 Jewelry Manufacturing / Design / Export Employees
• Hongkong parkview pick gallery LAMUCHA shop open • Arirang tv “the interview” show 2014 • Chose the best global luxry brand – Korea Institute of Design Promotion • Choose the best “Hi seoul” brand- seoul city • development contribution wedding industry receive a Gangnam-gu office citation • Hongkong EXHEEHEE company MOU contract 2013 • beautiful woman Selection contest judges • Mucha & Koreana ‘Timeless gold pact’ collaboration design.
• PONYCANYON – export Mucha licence and Jewelry of KBS DRAMA ‘Love Rain’ 2012 • Grand opening the Shilla duty free shop • Organized the 3rd Asia Jewelry Award in 2011 • Registered as a government supported company organized by the ATC and Global Technology Research Project 2011 • Started TV Home-shopping, online and local businesses in Japan and China • Kim Jeong Ju Jewelry Designer Korean Wave documentary broadcast worldwide on Arirang TV • Organized the 2nd Korean Hanguel-Designed Jewelry Award Show • Designed the tiara for Miss Seoul 2010 • Registered as a Venture Business INNO-BIZ and ISO 9001 • Organized 2010 Asian Model Festival Award
• Winner of Presidential prize for Design of Korea • Winner of prize for Korean Good Design (Light of Oriental) • Selected for Venture Business 2009 • Started Kim Jeong Ju Design Laboratory (nationally recognized cert.) • Designed the tiara for 2009 Miss Korea • Designed the tiara for 2009 Miss Seoul • Organized 2009 Parade of Design Jewelry Show • Organized the 1st Korea Design Jewelry Award Show • Designed the tiara for 2008 Miss Korea 2008 • Organized Jewelry Design Show Man Hunt (Worlds Male Model Contest) • Designed the tiara for 2008 Miss Seoul • Organized Super Models Club Ahreum’s “Charity Jewelry Show in Love”
Organized the 3rd “Shining Love Design” Charity for Holt Children's Welfare Organized the 2nd “Undying Love Design“ Charity for Bank of Briquettes Organized the 1st “A Auction” Charity for helping the elderly Opened on OK Wed. Avenue 2007 Constructed Mucha headquarters in Cheong Dang Dong, Seoul Korea Launched Italian Luxury Brand “ARNO” Completed Incorporation of Mucha Designed the tiara for 2007 Miss Korea
Designed the tiara for 2006 Miss Korea 2006 Designed jewelry for super models
2004 Organized the Jewelry Fashion Show of Cultural Exchange Festival between Korea and China
1994 Established Mucha Jewelry 3rd Floor - Mucha Arno : Fine Jewelry
2nd Floor - Mucha
: Classic, Wedding Jewelry
B1 Floor – Kiss by Mucha
: Star Jewelry, Fashion Jewelry, Hanguel Jewlery
Every floor showcases various jewelry lines systematically classified Wedding, Fashion, Luxury, Hanguel, Star Jewelry
Registered as a government supported company under the Technology Ministry of Economic Design Knowledge, organized by “Manufacturing Various Jewelry Contents” the Advanced Technology Global luxurious Hanguel Jewelry Contents Promoting Korean culture, high-quality design Research Project of the and technology Knowledge Industry of Setting Contents, Design Korea in 2011.
– Working on the project until 2016
“Developing MD products through partnerships With various businesses” Phantom of Opera / Products in Cheong Wa De Tears of Heaven “Expand domestic and international niche markets infrastructure” KIM JEONG JU – DESIGN LABORATORY
◎ Name : Mucha – Kim Jeong Ju Design Laboratory Ltd. ◎ Established Date: 2009. 6. 15 ◎ Manager Name: Kim Jeong Ju ◎ Address: Gangnam-gu Cheongdam-dong 93-12 Mucha Building Seoul Korea
Kim Jeong Ju is directly involved in all aspects of the research and design work to develop unique, high quality, trend setting jewelry that customers have not seen before. Directing the Mucha Design Laboratory in her vision, Kim Jeong Ju seeks to develop the highest quality design using the latest technology and hand draftsmanship with the highest degree of perfection. The results are utilized in product design, configuration, implementation of One-stop services to domestic and international sales Company Revenue Increased 480% in 4 Years Established Design Laboratory – due to design Hanguel Jewelry Development and new technology development Company revenue increased by 147% in 1 year (revenue is forecasted to increase 20% every year)
Laboratory revenue “2009 GD Award 147% in 1 year Winner” “2010 GD Award Winner”
Star Jewelry, Contents MD Product Development Design Dev
Stone Dev 4 Years 480% Setting, Plating Stone Shape Research, Color Plating, Setting R&D
2007 ~ 2010
Design Laboratory – Through ongoing R&D raised products to luxury status Human Resource Development and Technology Alliances
Ferrari, Parsons, Central-Saint, Marangoni, etc. Human Resource The Louvre Technology Alliance development and Technology Alliances
Developing new products worldwide through technical cooperation and human resource development at home and abroad (Italy, France, Japan, etc.)
Exclusive sale to PONYCANYON Japan –Jewelry of KBS drama ‘Love Rain’ hongkong Chyaufwu holdings 社 MOU contract
Hongkong Chyaufwu holdings 2013~2018 export of goods 20ldiom s contract Hongkong parkview pick gallery LAMUCHA shop open
Hongkong Chyaufwu holdings 2013~2018년 export of goods 20ldioms contract GIA-GEMOLOGIST JEWELRY DESIGNER JEWELRY COORDINATOR
Winner of Presidential Prize for Design of Korea Mucha Ltd. / Arno / By Joo Ltd CEO Registered as a government supported company organized by the ATC and Global Technology Research Project Kim Jeong Ju Design Laboratory Manager Completed CEO course from Tsinghua University in China Graduated from Central University School of Management Active committee member of Gangnam Fashion Zone JCI – Korea Chairman of Media Exchange Seoul Women’s JCI – Korea Chairman Organized the 3rd Asia Jewelry Award in 2011 2013 Mucha & Koreana ‘Timeless gold pact’ collaboration design. 2012 PONYCANYON Japan –exclusive sale Mucha license and the jewelry of KBS drama ‘Love Rain’ Grand opening the shilla duty free shop in Seoul 2011 Government supported company under the ATC project 2011 Japan QVC, China TV Home Shopping and worldwide markets 2010 Organized the 2nd Korean Jewelry Award Show 2010 Registered as a Venture Business INNO-BIZ and ISO 9001 2008 Award winner of Dongah TV for jewelry design 2008 Organized the 1st Korea Design Jewelry Award Show 2006~2009 Designed the tiara for Miss Korea
Winner of Presidential Prize for Design of Korea, Venture Business Woman CEO 2006~2009 Designer of the tiara for Miss Korea 2012 PONYCANYON Japan –exclusive sale Mucha license and the jewelry of KBS drama ‘Love Rain’ Grand opening the shilla duty free shop in Seoul 2011 Government supported company under the ATC project Japan QVC, China TV Home Shopping and worldwide International handicapped Olympics judge Kim Jeong Ju Jewelry Designer Korean Wave documentary broadcast worldwide on Arirang TV 2010 Organized the 2nd Korean Jewelry Award Show Organized Asia Model Jewelry Gala Show 2009 Winner of Presidential Prize for Design of Korea Organized Dongah TV Lifestyle Award Jewelry Gala Show Winner of GOOD DESIGN AWARD 2009 under the Ministry KIM JEONG JU - BIOGRAPHY of Economic Knowledge (Kiss the Louvre, Beauty of Korea, Light of Oriental) Instructor of Department of Metal Craft at Kyungi University 2008 Dongah TV Fashion and Design Jewelry Award winner Organized the 1st Korea Design Jewelry Award Show Miss Seoul contest judge Selected as one of 30 most influential people of Leading fashion in Korea at Olive Show Man Hunt Worlds Male Model contest judge 2007 The 20th Miss Universe candidate world contest judge Miss Korea, Miss Jeju 1st, 2nd and 3rd awarder 2006 Miss Seoul, Miss Jeju candidate judge for Miss Korea Man Hunt Worlds Male Model contest judge Korea and China Supermodel contest jewelry designer Instructor of Department of Party Events Total Jewelry at Usong University JCI – Korea Chairman of Media Exchange 2005 Instructor of the Department of Wedding Planner at Sookmyung Women's University 2004 Seoul Womens JCI – Korea Chairman 2012 World super model pageant 2012 in Korea judge Coreana Package design advisor / special lecture Coreana beauty Contest judge Woman Dong-Ah K-Queen Contest judge 2011 KBS2 TV Living Show “Your 6pm” “Beauty Section of Designer Kim Jeong Ju” broadcast SBS2 TV Book of Finance SBS CNBC Economic Today “Jewelry “ as accessory and investment A Interesting Meeting with Hanguel – Interview of Kim Jeong Ju 2010 Dongah TV Jewelry Award 2008~2009 Miss Seoul judge 2006~2008 MAN HUNT World Male Model contest judge 2006~2007 KBS Unlimited Q jewelry advisor 2007 Miss Korea judge MBC “Lets Play Economics” jewelry advisor KBS “At First Sight” jewelry advisor O’LIVE TV “Catch Me Trend” jewelry advisor 2006 Miss Seoul, Miss Jeju candidate judge for Miss Korea M-NET “Trendly Port Feel” jewelry advisor SBS Supermodel contest jewelry advisor 2005 MBN Daily Economics TV jewelry advisor Public Relations 2004 MBC “Good Feeling” jewelry advisor 2003 KBS “Happy Channel” jewelry advisor 2001 KBS VJ Commandos jewelry advisor Korea Tourism Organization 1st Ministry of Economic Knowledge 2010, 2009 GD(Good Design) Excellence Shop Authentication Recognition for Excellence
2009 Winner of Presidential Prize for Design of Korea
2009 Winner of Presidential Prize for Design of Korea / Light of Oriental (Selection of 2009 Good Design organized by Ministry of Economic Knowledge) The Korean jewelry field’s first INNOBIZ, ISO-9001 National Certification for design, planning a one-stop shop system Kim Mucha Jeong Ju Mucha Jewelry Design Workshop Lab
Wedding Jewelry Fine Jewelry Hangeul Jewelry
Theme development of Hangeul Motif and Flowers and Nature, with the theme of a Theme of “Forever Undying Love” Korean Culture fascinating woman over time increasing in Unique “Luxury Fine Jewelry” in World Class Luxury Hangeul Jewelry value “luxury jewelry” flamboyant and detailed setting Korean Culture High Quality Design and ”#1 Wedding Jewelry company” ”Detailed, Flamboyant Unique Luxury Jewelry” Technology marketing
Fashion Jewelry Star Jewelry Cultural Contents MD Products
“Developing MD products through partnerships Unique Star Jewelry for the Korean Stars Collaborating with Italian artisans and Mucha With various businesses” Winter Sonata / Star’s Lover / Kim Nam Gil design to express trendy “Fashion Jewelry” Phantom of Opera / Cheong Wa Dae Product Necklace collaboration ”Detailed, Expressive, Trendy Fashion Jewelry” Tears of Heaven “Expand domestic and “ International Market Pioneer” international niche markets infrastructure” Through Recognition of Groundbreaking Design and Setting Miss Korea Tiara Technology, presented the Miss Korea Tiara 4 Years Consecutively
2006 Year 2007 Year 2008 Year 2009 Year Designed through the Utilizing the vibrant As a symbol of Honor Accented with Queen goddess of love and splendor and elegance of and glory, the Laurel and Shilla Dynasty Hangeul beauty, Aphrodite; the Laurel as the roses expresses true love consonants with motif touched with the wings of symbol of victory in the A forever unchanging of a crown, expresses a swan most favored rose motif, expresses curves motif of undying love. Korean culture with purity motif represented in and natural feel of tiara 1st Asymmetric Design and vitality of imagery delicate detail High Quality Jewelry
Design Kim Jeong /Settin Ju design g laboratory quality
1) Plong setting – 4plong~6plong setting as like Tiffany’s quality 2006~2009 미스코리아 티아라 제작
2) Bezel setting– High quality setting for color stone
3) Tension setting – high quality setting for using minimum space
4) Invisible setting: high quality setting for invisible plong
Only Mucha’s high quality setting-plong, bezel, tension, invisible - With Mucha’s variety design Plating Mucha do not use Nickel to prevent any allergy, only use rhodium
Variety plating technic for develoment
1) White plating - Rhodium plated(better solid, better color
2) Gold plating(pure Gold + Silver + Copper) – improve pure gold proportion for color and polish
3)Black plating-Rhodium+harmlessness alloy–cover and antiallergic
4) Pink plating-Gold+Copper+harmlessness alloy
5) Purple plating-Gold + harmlessness alloy –purple color
Best proportion of plating for Best color, Best polish - Competitiveness as global brand 1. MUCHA ARNO – ‘Fine Jewelry’ “Everlasting Love” themed “Luxury Fine Jewelry” With Unique Design and Sophisticating Setting 2. Luxury Wedding Tiara
Aphrodite Flowing Water A Shy Smile Primavera
Love, Beauty, and Design of gentle waves An artwork inspired by Con!dent and Richness motif and its calm beauty a gorgeous bride graceful woman motif Describe true with shy smile like an evergreen tree inner beauty with curly elegant lines 3. Wedding Jewelry
Ciel -Jewelry for elegant Michelle – Jewelry for Emily -Jewelry for and benign women lovely ladies classy women
Navid – Restrained Serena – Describes Rania – Everlasting glamour the mysterious moon promise of love 4. Kiss by MUCHA – ‘Fashion Jewelry’
Italian Artisans’ Sensitivity + Trendy Style of Mucha 5. Korean jewelry
Hangeul Motif Jewelry Designed with Korean Gem Stones and Traditional Color 6. Star Jewelry
SBS DRAMA ‘ You who came from the star’ JEWELRY 6. Star Jewelry
‘KIM SOO HYUN’ CF JEWELRY 6. Star Jewelry SBS DRAMA ‘继承人’ TIARA & ‘LEE MIN HO’ 畵報 JEWELRY