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STELLA MC CARTNEY TOMMY HILFIGER ELEY KISHIMOTO PROENZA SCHOULER STINE GOYA ARTE PRODUCTION MILAN KRISTIAN AADNEVIK COVER EDITORIAL In this special X-Mas/New Years issue, first of all I would like to take the time to thank the whole team that works for the magazine, this wonderful team of professionals that are demonstrating their commitment and positive attitude towards this project that started as an adventure, but that day by day is getting closer to becoming a unique product in the world of press. 2beMAG the RAW BACKCOVER Talents Magazine, the first virtual interactive magazine in the world, a product of our own team of Raw Talents that also want their personal work to be exhibited and enjoyed by our readers. I would also like to thank all the companies, brands, designers, photographers and friends that keep on supporting us and believing in our thoughts, ideas and actions. And finally we would like to whish all our readers and admirers, a beautiful and peaceful X-Mas, and hopefully the New Year will let you full fill all your hopes and dreams. Enjoy issue number 8! Muse Svetlana Dinikaeva Agency Number 7 MM Photography Jose Grimm Be with us Location Barcelona 2beMag Staff e-mail: [email protected] 04 2beMag STAFF Editor in Chief Advertising JOSE GRIMM CINTHYA FINLEY [email protected] [email protected] General Coordinator Net Working ROMAN AUSTIN DR. WATSON [email protected] [email protected] Art Director Software Developer DANI MELO POL ESCARPENTER [email protected] [email protected] Fashion Writer Social Networks EMMA WIKSTRÖM PAU PIA [email protected] [email protected] Art Writer Production LORENA VILELA JULIA MUELAS [email protected] / Leula Production Company / Marketing [email protected] MARTA BOSCH [email protected] Raw Talents Issue 05 www.2bemag.com OUR RAW CONTRIBUTORS cover thank you 02 2bemag’s editorial 04 Pino Leone François Berthier team 05 [email protected] [email protected] www.pinoleone.com www.francoisberthier.com contributors 06 editorial. VISION OF VIRGINITY editorial. IN THE WOODS summary 07 discovering Raw Talents 08 Lara Ferri & Julia C. Vona fashion News 12 Luca Nocera [email protected] [email protected] www.juliacvona.com editorial 16 www.photoreclame.com fr.twitter.com/JuliaCVona editorial. CHERÌE editorial. AS SHE WANDER... SUMMARY new faces 32 talents fan club 34 editorial 42 Marcela Patiño Hugo Salazar video art 56 [email protected] [email protected] www.marcelaphoto.com www.hugosalazar.co.uk editorial 60 editorial. THOSE editorial. FELINE ROOFTOOPS CRHOMATIC DAYS gadget world 78 editorial 80 consolidated talents 94 Martin Page editorial 98 [email protected] www.myspace.com/therealmar- emerging raw talents 116 tinpage if you want to see the BIOS of editorial. SWEET COLORED GIRL our contributors, visit the editorial 118 interactive version of 2beMAG. editorial 130 click here backcover XX06 2beMag RawRaw TalentsTalents IssueIssue XX07 Discovering Raw Talents www.2bemag.com His first job following graduation was a freelance In August 2007 TSM Capital acquired an equity stake design project with Marni. Matthew was then in Matthew Williamson Holdings Ltd. Baugur Group, employed by British fashion company, Monsoon which invested in the company in 2006, maintains and Accessorize. a significant equity interest in the business. TSM The luxury fashion house, Matthew Williamson, Capital made the investment in collaboration was founded in February 1997 by designer, Matthew with the Aronsson Group. Combined, Matthew Williamson and CEO, Joseph Velosa. Williamson and Joseph Velosa, the company’s In September 1997 Matthew Williamson showed founders, retain the majority stake in the company. his infamous debut collection, ‘Electric Angels’, In September 2007 Matthew Williamson was invited during London Fashion Week. Bias cut dresses and to celebrate the label’s 10th year anniversary by separates in exotic shades of tangerine, fuchsia and returning to London fashion week for an anniversary magenta were worn by models Kate Moss, Helena show which included an exclusive performance by Christensen and Jade Jagger. This unique collection legendary artist, Prince. An exhibition dedicated of bright, intricately detailed pieces defined and to his retrospective titled, “Matthew Williamson – set the pace for the highly recognisable Matthew 10 Years in Fashion” was also held at the Design Williamson signature aesthetic. Museum, London. Following this initial show, Matthew Williamson’s In September 2009, Matthew Williamson was collections have continued to gather momentum, invited by the British Fashion Council to return to cementing his reputation as an internationally celebrate London Fashion Weeks 25th anniversary. renowned designer and one of the UK’s leading The luxury fashion house now produces 4 women’s designer talents. In February 2002, Matthew wear collections annually and currently has a showed for the first time during New York Fashion customer portfolio which includes 170 prestigious Week expanding opportunities within the press wholesale accounts around the world and also has MATTHEW WILLIAMSON and attracting a wider audience commercially. an award-winning flagship store on Bruton Street, The award-winning Matthew Williamson flagship London. Was born in Chorlton, Manchester. store first opened at 28 Bruton Street, Mayfair, In 2009, Matthew Williamson opened its first US London in March 2004. flagship store in New York, accompanied by a He grew up and studied there until In 2005 Matthew Williamson took over as Creative further stand alone retail store in the Dubai Mall, Director at LVMH owned Italian house, Emilio Dubai. This was closely followed by the launch of the age of 17, when was offered a Pucci, whilst continuing at the design helm of his online stores for the UK, Europe and US. place on the Fashion Design degree namesake company. In September 2008 Matthew Williamson returned to London full time in order to course at Central St Martins College, focus fully on his own label’s forthcoming ventures London. and expansion. 08 2beMag Raw Talents Issue 09 MATTHEW WILLIAMSON spring/summer 2011 World Fashion News www.2bemag.com THE DIFFERENT TOOLS WHAT IS Designer Profiles: The designer profiles allow looks and receive feedback from other members professionals to show their work to the community. of the community, make friends from all over the Fashionfreax is a Fashion Community, a place As a designer, you can upload your collections world that share at least one passion with you - where everybody stops by for one reason, the love and get in contact with your fans. All the contacts fashion. of fashion. The Company was founded, back in are featured, from Facebook, Twitter, to your Events: The Event tool allows you to create an 2007, by the German Theilmann twins and never salesperson. The most interesting part of the profile event, that is connected to fashion, and promoted stopped growing since. Now, Fashionfreax has should be the possibility to link all the garments on the Community. You will also be able to find the a team of 10 people who are located in different to the online-store, in order to sell right away and schedule of all the important Fashion Events that cities all over Europe such as Berlin, London, Paris, make it more than easy for the viewers to purchase are taking place in our area. From Fashion Weeks Barcelona, and Amsterdam. The actual idea behind the desired product. to Showroom events, on Fashionfreax you can find the community is simply to bring all the actors of Blog Network: The blog network enables Bloggers all the information on one spot. the world of fashion closer. Designers can have their to add their blog to the Community and generate Competitions: The Contest Tool helps you to special profiles and receive a direct feedback from more traffic and acquire new followers. The Blogger organize an online contest and guarantee a fashion lovers, trendsetters and other professionals. profile gets updated via RSS Feed, so not even one fashion focused audience. The contest can be Bloggers can add a blog to the blog network and post will be lost in the shuffle. held by everybody that has an account and in therewith generate more traffic and gain new User profiles: User profiles is the place for fashion several languages. The contests are also covered followers. Last but not least, the Fashionfreax lovers to share their looks, inspirations and on the Fashionfreax blogs and the different online members show the latest Street Styles of their favourite outfits. You can upload your favourite presences. cities and share them, vote and comment on looks from other Each look has its different story and Fashionfreax thinks that they should all be heard, because your style rules! FFX BLOGS Apart from the community, which exists in five The Blog of the Week (Every Saturday a blog is languages, Fashionfreax has their own blogs in presented to the followers of the community). order to keep the followers always informed and The Look of the Week (During the week, the up to date in the world of fashion. The blogs are Fashionfreax members upload their best outfits maintained in four different languages and the and people vote, comment and become fans of WHO IS BEHIND FASHION FREAX? various categories are the following: different looks. The image with the highest score Designfreax (Designs and distinctive creations). becomes the Look of the Week and the person Johannes (CEO) and Ulrich Theilmann founded the Fashionfreax GmbH in 2007. Since its foundation, the - The Fashion Quote of the Day (Famous quotes by behind the image the face of the community young team has been growing constantly, being located in cities all over the world. Max Adam joined the leading fashion icons are posted every week). during one week, being the profile picture on the team in 2008, first taking pictures at different fashion events and then all over Barcelona.
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