STELLA MC CARTNEY ELEY KISHIMOTO PROENZA SCHOULER STINE GOYA ARTE PRODUCTION MILAN KRISTIAN AADNEVIK

COVER EDITORIAL

In this special X-Mas/New Years issue, first of all I would like to take the time to thank the whole team that works for the magazine, this wonderful team of professionals that are demonstrating their commitment and positive attitude towards this project that started as an adventure, but that day by day is getting closer to becoming a unique product in the world of press. 2beMAG the RAW BACKCOVER Talents Magazine, the first virtual interactive magazine in the world, a product of our own team of Raw Talents that also want their personal work to be exhibited and enjoyed by our readers.

I would also like to thank all the companies, brands, designers, photographers and friends that keep on supporting us and believing in our thoughts, ideas and actions.

And finally we would like to whish all our readers and admirers, a beautiful and peaceful X-Mas, and hopefully the New Year will let you full fill all your hopes and dreams.

Enjoy issue number 8! Muse Svetlana Dinikaeva Agency Number 7 MM Photography Jose Grimm Be with us Location Barcelona 2beMag Staff

e-mail: [email protected]

04 2beMag STAFF

Editor in Chief Advertising JOSE GRIMM CINTHYA FINLEY [email protected] [email protected] General Coordinator Net Working ROMAN AUSTIN DR. WATSON [email protected] [email protected] Art Director Software Developer DANI MELO POL ESCARPENTER [email protected] [email protected] Writer Social Networks EMMA WIKSTRÖM PAU PIA [email protected] [email protected] Art Writer Production LORENA VILELA JULIA MUELAS [email protected] / Leula Production Company / Marketing [email protected] MARTA BOSCH [email protected]

Raw Talents Issue 05 www.2bemag.com OUR RAW CONTRIBUTORS cover thank you 02

2bemag’s editorial 04

Pino Leone François Berthier team 05 [email protected] [email protected] www.pinoleone.com www.francoisberthier.com contributors 06 editorial. VISION OF VIRGINITY editorial. IN THE WOODS summary 07

discovering Raw Talents 08

Lara Ferri & Julia C. Vona fashion News 12 Luca Nocera [email protected] [email protected] www.juliacvona.com editorial 16 www.photoreclame.com fr.twitter.com/JuliaCVona editorial. CHERÌE editorial. AS SHE WANDER... SUMMARY new faces 32 talents fan club 34

editorial 42

Marcela Patiño Hugo Salazar video art 56 [email protected] [email protected] www.marcelaphoto.com www.hugosalazar.co.uk editorial 60 editorial. THOSE editorial. FELINE ROOFTOOPS CRHOMATIC DAYS gadget world 78

editorial 80

consolidated talents 94

Martin Page editorial 98 [email protected] www.myspace.com/therealmar- emerging raw talents 116 tinpage if you want to see the BIOS of editorial. SWEET COLORED GIRL our contributors, visit the editorial 118 interactive version of 2beMAG. editorial 130 click here backcover

XX06 2beMag RawRaw TalentsTalents IssueIssue XX07 Discovering Raw Talents www.2bemag.com

His first job following graduation was a freelance In August 2007 TSM Capital acquired an equity stake design project with Marni. Matthew was then in Matthew Williamson Holdings Ltd. Baugur Group, employed by British fashion company, Monsoon which invested in the company in 2006, maintains and Accessorize. a significant equity interest in the business. TSM The luxury fashion house, Matthew Williamson, Capital made the investment in collaboration was founded in February 1997 by designer, Matthew with the Aronsson Group. Combined, Matthew Williamson and CEO, Joseph Velosa. Williamson and Joseph Velosa, the company’s In September 1997 Matthew Williamson showed founders, retain the majority stake in the company. his infamous debut collection, ‘Electric Angels’, In September 2007 Matthew Williamson was invited during London Fashion Week. Bias cut and to celebrate the label’s 10th year anniversary by separates in exotic shades of tangerine, fuchsia and returning to London fashion week for an anniversary magenta were worn by models , Helena show which included an exclusive performance by Christensen and Jade Jagger. This unique collection legendary artist, Prince. An exhibition dedicated of bright, intricately detailed pieces defined and to his retrospective titled, “Matthew Williamson – set the pace for the highly recognisable Matthew 10 Years in Fashion” was also held at the Design Williamson signature aesthetic. Museum, London. Following this initial show, Matthew Williamson’s In September 2009, Matthew Williamson was collections have continued to gather momentum, invited by the British Fashion Council to return to cementing his reputation as an internationally celebrate London Fashion Weeks 25th anniversary. renowned designer and one of the UK’s leading The luxury fashion house now produces 4 women’s designer talents. In February 2002, Matthew wear collections annually and currently has a showed for the first time during New York Fashion customer portfolio which includes 170 prestigious Week expanding opportunities within the press wholesale accounts around the world and also has MATTHEW WILLIAMSON and attracting a wider audience commercially. an award-winning flagship store on Bruton Street, The award-winning Matthew Williamson flagship London. Was born in Chorlton, Manchester. store first opened at 28 Bruton Street, Mayfair, In 2009, Matthew Williamson opened its first US London in March 2004. flagship store in New York, accompanied bya He grew up and studied there until In 2005 Matthew Williamson took over as Creative further stand alone retail store in the Dubai Mall, Director at LVMH owned Italian house, Emilio Dubai. This was closely followed by the launch of the age of 17, when was offered a Pucci, whilst continuing at the design helm of his online stores for the UK, Europe and US. place on the Fashion Design degree namesake company. In September 2008 Matthew Williamson returned to London full time in order to course at Central St Martins College, focus fully on his own label’s forthcoming ventures London. and expansion.

08 2beMag Raw Talents Issue 09 MATTHEW WILLIAMSON spring/summer 2011 World Fashion News www.2bemag.com

THE DIFFERENT TOOLS WHAT IS Designer Profiles: The designer profiles allow looks and receive feedback from other members professionals to show their work to the community. of the community, make friends from all over the Fashionfreax is a Fashion Community, a place As a designer, you can upload your collections world that share at least one passion with you - where everybody stops by for one reason, the love and get in contact with your fans. All the contacts fashion. of fashion. The Company was founded, back in are featured, from Facebook, Twitter, to your Events: The Event tool allows you to create an 2007, by the German Theilmann twins and never salesperson. The most interesting part of the profile event, that is connected to fashion, and promoted stopped growing since. Now, Fashionfreax has should be the possibility to link all the garments on the Community. You will also be able to find the a team of 10 people who are located in different to the online-store, in order to sell right away and schedule of all the important Fashion Events that cities all over Europe such as Berlin, London, Paris, make it more than easy for the viewers to purchase are taking place in our area. From Fashion Weeks Barcelona, and Amsterdam. The actual idea behind the desired product. to Showroom events, on Fashionfreax you can find the community is simply to bring all the actors of Blog Network: The blog network enables Bloggers all the information on one spot. the world of fashion closer. Designers can have their to add their blog to the Community and generate Competitions: The Contest Tool helps you to special profiles and receive a direct feedback from more traffic and acquire new followers. The Blogger organize an online contest and guarantee a fashion lovers, trendsetters and other professionals. profile gets updated via RSS Feed, so not even one fashion focused audience. The contest can be Bloggers can add a blog to the blog network and post will be lost in the shuffle. held by everybody that has an account and in therewith generate more traffic and gain new User profiles: User profiles is the place for fashion several languages. The contests are also covered followers. Last but not least, the Fashionfreax lovers to share their looks, inspirations and on the Fashionfreax blogs and the different online members show the latest Street Styles of their favourite outfits. You can upload your favourite presences. cities and share them, vote and comment on looks from other Each look has its different story and Fashionfreax thinks that they should all be heard, because your style rules!

FFX BLOGS

Apart from the community, which exists in five The Blog of the Week (Every Saturday a blog is languages, Fashionfreax has their own blogs in presented to the followers of the community). order to keep the followers always informed and The Look of the Week (During the week, the up to date in the world of fashion. The blogs are Fashionfreax members upload their best outfits maintained in four different languages and the and people vote, comment and become fans of WHO IS BEHIND FASHION FREAX? various categories are the following: different looks. The image with the highest score Designfreax (Designs and distinctive creations). becomes the Look of the Week and the person Johannes (CEO) and Ulrich Theilmann founded the Fashionfreax GmbH in 2007. Since its foundation, the - The Fashion Quote of the Day (Famous quotes by behind the image the face of the community young team has been growing constantly, being located in cities all over the world. Max Adam joined the leading fashion icons are posted every week). during one week, being the profile picture on the team in 2008, first taking pictures at different fashion events and then all over Barcelona. Nowadays he is Fashionfacts (Fashionfreax informs you about the Fashionfreax Facebook fan site.) the Community Manager of Fashionfreax and in the upcoming issues, you will find out a bit more about his things that happen behind the scenes and the work at the community, his way of viewing things and his life in general. truth about the different brands and Designers). www.fashionfreax.net

12 2beMag Raw Talents Issue 13 World Fashion News www.2bemag.com

PIRELLI 2011 BY IPAD CASE For Those of You Who Have Already one, On November 30 in Moscow, was presented Dior Homme present an iPod case that’ll the world premiere of the Pirelli Calendar make your iPad Truly exclusive look. It’s a 2011. This year, by the hand of Karl Lagerfeld, unique item selling for $ 895.. Releasing as part of Their Spring 2011 under the title MYTHOLOGY, the calendar consists of 36 photographs all in black and Collection. The case comes in book white, were are represented gods, heroes format and will Be available in two and myths. material options - black tie leather or “Actresses and models embody the new classic coated canvas. One side of the heroes and represent a new idea of beauty,” case is a notepad, the Other One Holds said Karl Lagerfeld. The iPad. It Will Be available at Dior Homme stockists from December 2010 In the calendar appear 15 female models , VOGUE CALENDAR 2011 5 male models and the American actress Julianne Moore. Daria Werbowy poses nude for 2011 Calendar. The images were created www.pirelli.es by Mikael Jansson and jewelry belongs to .

JOHN GALLIANO XMAS DECORATION FOR THE HOTEL CLARITGE’S

John Galliano has designed one more year the amazing christmas tree at the lobby of the luxurious Hotel Claritge in London. makeup para estas fiestas Creative Director of Christian Dior was inspired by the sea and created The beautiful minaudière Dior clutch is enhanced a structure where they appear fish, with the emblematic Maison Dior codes .El famous coral and marine animals. plea pied-de-poule of black and white pictures, has become one of the most elegant icons. Inside, it contains the necessary makeup to wear dazzling lips and eyes in two harmony colors: Grey Gold and Pink Gold. www.dior.com/beauty

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photography by Lara Ferri & Luca Nocera

Stylist Beatrice Pizzi & Giulia Urbinati www.biblique.it Make Up & Hair Claudio Furini www.claudiofurini.com Muse Anastasia Pavolova www.euphoriastyle.info Press Office Daniele Pelliccia www.myspace.com/mi_concentro Black sequinned singlet JUST WOMAN / flared in layers with stiff tulle with silken maxi-ribbon MARIA LAURA PECCHIOLI ATELIER for BIBLIQUE Specials / tulle lace- edged and fringed sash wore as turban ACCESSORIZE straw, tulle and lurex hand- made MARIA LAURA PECCHIOLI ATELIER for BIBLIQUE Specials / jais and silver necklace italian vintage manufacture / black stoned bangle H&M Accessories Ivory sleeveless vest in muslin de soie embroidered by hand earlier 20th century italian manufacture / strapless embroidered singlet with puff-lineMARIA LAURA PECCHIOLI ATELIER for BIBLIQUE Specials / long skirt in crèpe de Chine with double pleating vintage french tailoring / needle-lace earlier XXth century italian manufacture / customized with hand-made silken roses BIBLIQUE ‘HairDressing’ Ivory sleeveless vest in muslin de soie embroidered by hand earlier 20th century italian manufacture / strapless embroidered singlet with puff-line MARIA LAURA PECCHIOLI ATELIER for BIBLIQUE Specials / long skirt in crèpe de Chine with double pleating vintage french tailoring / needle-lace beret earlier XXth century italian manufacture / customized with hand-made silken roses BIBLIQUE ‘HairDressing’ Ivory satin mini-salopette with mauve watered borders BIBLìQUE / Underwear reversible polka-dot 50’s cut bikini BIBLIQUE / Specials

Flesh-coloured cotton embroidered with black lace and glass beads BIBLIQUE / black mini-skirt in dotted georgette with puff-sleeves BIBLIQUE / underneath green silken dress with flounces of fringes / BIBLIQUE Flesh-coloured lace mini-dress doubled in ivory popeline with fringes and hand- embroidered maxi-logo BIBLIQUE / white dotted black t-shirt ZARA Basic / lace ‘service ’ with white silken camelia BIBLIQUE HairDressing / long ivory kid gloves earlier XXth century italian manufacture / black support stockings YAMAMAY as charmsXIXthcenturyanonimousmanufacture PECCHIOLI ATELIER for BIBLIQUE Specials / long silver chain with floral embossed pensils roses, hand-made pink with hat doubled lycra grey / Specials BIBLIQUE Knitted grey dress with pink nylon-jersey flounces MARIA LAURA PECCHIOLI ATELIER MARIA LAURA MARIA for

Grey and pink lace-edged silken babydoll BIBLIQUE / Underwear underneath: white nightdress with black polka-dots AVON COSMETICS / : crépe georgette polka-dot scarf used as ribbon on a shoulder vintage anonimous italian manufacture / gold-plated eardrops with fucsia and blue enamelled marquetries 1930’s original english manufacture Ivory lace-edged deshabillé in pleated nylon-jersey Nylon DUPONT Tricot (vintage) / tailor-made needle-lace bed-jacket early 20th century italian tailoring / earrings with little ‘putto’ and pearl drops and silver filigree cameovintage italian manufacture Grey and pink lace-edged silken babydoll BIBLIQUE / Underwear underneath: white nightdress with black polka-dots AVON COSMETICS / Clothing: crépe georgette polka-dot scarf used as ribbon on a shoulder vintage anonimous italian manufacture / gold-plated eardrops with fucsia and blue enamelled marquetries 1930’s original english manufacture

www.photoreclame.com New Faces www.2bemag.com

ANNA RUDENKO MAJA KRAG hobbies hip-hop & swimming How he was scouted on her way to university hobbies : Athletics, hanging out with her friends Nationality : Ukrainian Nationality : Danish Date of birth : 30/09/1988 Age : 15 Age : 19 Measurements : 82-63-89 Measurements : 81-57-89 Height 175 cm Height: 175 cm SCOOP MODELS / PREMIER model management / www.scoopmodels.com www.premiermodelmanagement.com

XX32 2beMag RawRaw TalentsTalents IssueIssue XX33 Talents Fan Club Born April 6, 1987 Height 177cm Blue Eyes Size 34 Measurements 86/61/86

Heidi Mount (née Whitworth) is an American McQueen and Stella McCartney. A year later, she fashion model. She has walked the runways of replaced as the face of internationally acclaimed fashion houses like for Spring 2009, as well as opening and closing , Bottega& Veneta, Sonia Rykiel, Versace, its fashion show. She also embraced the Spring and Valentino. She has appeared in campaigns for 2009 campaigns for Alexander McQueen, ckOne, Chanel, , and Bally. and Gap. In an interview with the New York Times, Mount said the inspiration for her career was Mount was born Heidi Whitworth in Salt Lake City, . At ’s Fashion For USA, on April 6, 1987. Mount was discovered at age Relief runway show for The White Ribbon Alliance 12 at a concert with her mother and her sister. to raise funds for mothers in Haiti, she modeled a Tracey Reese dress that sold for 150 dollars. She Mount began her modeling career in 2003, signing has appeared in campaigns for Chanel, Alexander with Ford Models. Her debut on the international McQueen, GAP, Bally, Armani, , Dolce scene was in Yohji Yamamoto’s Spring 2004 & Gabbana, Etro, Barneys, MaxMara, H&M, Hazzys, collection. Her career jumpstarted from there, and Moschino. She has appeared in editorials for posing for campaigns like Frankie Morello and Italian Marie Claire, W Magazine, Harper’s Bazaar, V Armani Jeans. In 2007, she got married and took a Magazine, Vanity Fair, Numéro, I-D Magazine, and break from modelling. Russian, Chinese, German, Italian, and Japanese Mount returned to the modeling world in Vogue. September 2007, signing with IMG Models, and Mount appears in the 2011 Pirelli Calendar returning to runways for the Spring 2008 season, photographed by Karl Lagerfeld. walking for designers like Shiatzy Chen, Alexander

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Talents Fan Club

Born December 20, 1983 Height 178cm 38 2beMag Brown Eyes Size 34/36 Measurements 86/61/89 was first approached by an agent in the during New York fashion week or any shows in Paris Metro, at age 13. Stone entered the Elite Model Milan before the Prada show. Look contest in 1999, as a 15-year-old. Although Her campaigns: Calvin Klein Make-Up, Calvin Klein she didn’t win, she impressed Elite executives and Jeans, H&M, , Time, DKNY Jeans, was signed to the Elite Modeling Agency. After Nicole Farhi, Belstaff, CK Calvin Klein, Hugo Boss years of working as a struggling model, her career Orange, De’ Type, Revlon, TSUM, Just Cavalli, Max took a positive turn when she was signed by IMG in Mara, Malizia by , Sisley[disambiguation 2006. Soon after, she opened the haute needed], Jil Sander, Versace, Giorgio Armani, couture show in Paris. Louis Vitton, Prada,, Eres, Dsquared, and Givenchy (for 5 consecutive seasons). Her covers include She has walked shows: for Shiatzy Chen, Louis international versions of French, Italian, British, Vuitton, Chanel, , Miu Miu, , MaxMara, Japanese, and American Vogue, Elle, The Journal, V Pollini, Prada, Anna Sui, , Michael magazine, i-D, and W alongside Kate Moss and Daria Kors, Stella McCartney, , Balmain, Celine, Werbowy. She has appeared in editorials for Italian, Hermès, Jean Paul Gaultier, Dolce & Gabbana, D&G, French, British, American, Chinese, Japanese, and Givenchy, Karl Lagerfeld, Missoni, Emanuel Ungaro, Men’s International Vogue, Interview, W, Harpers and Victoria’s Secret. Stone has opened shows for Bazaar, V, and i-D. Giles Deacon, Isabel Marant, Christopher Kane, Fendi, and MaxMara, and closed for Diesel, Marc Jacobs, Stella McCartney, and Balmain. She has Stone is featured in the 2011 Pirelli Calendar also been a prestigious “semi-exclusive” for Prada, photographed by Karl Lagerfeld. meaning she could not walk any other shows XX 2beMag Raw Talents Issue XX www.2bemag.com Editorial www.2bemag.com

photography by Pino Leone

Stylist Simona Sanfedele Make Up & Hair Daniela Paolucci La Perla Muse Virginia @ Euphoriastyle Agency Necklace Black Fur Wristbands La Perla Ankle Boots H&M XX 2beMag RawRaw TalentsTalents IssueIssue XX43 Bolero La Perla Boots Max Bianco La Perla La Perla Black Fur Wristbands La Perla Boots Max Bianco Pettitcoat La Perla www.2bemag.com

Necklace La Perla Pettitcoat La Perla Panties La Perla

50 2beMag Raw Talents Issue 51 Petitcoat La Perla Black Fur Wristbands La Perla www.pinoleone.com Necklace La Perla Video Art www.2bemag.com

Invisible City Symphonies Festival

We understand the cities through the experiences that we have in them. The arcitecture, the people, the streets… they take form according to how you observe them. Under these circumstances “Invisible City Symphonies” was born, a festival based on the exhibition of personal views of different cities in the form of video-art. The project, organized by the platform VideoKills by various artists from Berlin, has toured cities such as New York, Berlin, Barcelona and the next month it will take place in Paris.

Every meeting brings together the work of various artists that present pieces of video-art of different styles that reflect the current, historical, future or unreal happenings in the cities. All the videos are silent even though the event is constantly accompanied by sounds of for e.g. classical music, electronic music, jazz, metal experimental sounds or dialogues. The pieces are original, designed and played live by other artists, recreating the time of silent films when the movies had an original soundtrack that accompanied the stories. In every city, “Invisible City Symphonies” have presented projects of international artists that also realized similar personal projects. The combination shows the limits of space and urbanity and how it blurs out the lines between the visual and audio perception. The featured piece is called “The City That Made My Feature” of Lee Hunter with music by Leo Betteneli, a personal vision of a future city that mixes diverse images from different origins.

WATCH THE CITY THAT MADE MY FEAUTRE IN FULLSCREEN ON NEXT PAGE >

by Lorena Vilela Pictures of Fernando Juarez for Videokills

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Editorial www.2bemag.com

Stylist Jasmina Bassolas Make Up & Hair Marina Ramirez Muse Ashley @ Number 7 MM Shirt El Colmillo de Morsa www.number7mm.com High Panties H&M 60 2beMag Shoes H&M Raw Talents Issue 61

Blouse Les Mains Shorts El Colmillo de Morsa Belt La Petite Parade Shoes Deux Soliers Bra H&M Pants El Colmillo de Morsa Shoes Deux Soliers 68 2beMag Raw Talents Issue XX Blouse Etienne Jeanson

70 2beMag Raw Talents Issue 71 72 2beMag Shirt El Colmillo de Morsa Pants Estefania Borràs Shoes H&M www.marcelaphoto.com Gadget World www.2bemag.com

POLAROID COMING BACK NES COFFEE TABLE The three models that are being brought back to life are the original SX-70, the Rainbow OneStep, and the Sun 660 Sonar. They span three decades of Polaroid development between 1972 and 1990, and each has been hand-inspected and retooled to work like new again. And these aren’t just any Polaroids. The SX-70 was There have been NES coffee tables the first to use the company’s color instant film, the first to let you watch your film develop before your very constructed in the past, and there will be eyes. The OneStep came into being during the days of disco—the rainbow stripe is a dead giveaway—while NES coffee tables constructed again in the the Sun 660 was produced well into the 90s and features sonar focusing. future. For now, however, this playable NES coffee table is the sexiest yet.

MUSIC BALLOON Music Balloons are portable and rechargeable USB speakers. They serve double duty as cute accessories and deceptively powerful speakers. Each speaker comes with a 3.5mm audio plug, lasts up to 4 hours, and PLANTRONIC VOYAGER recharge on your computer. Animate your bike rides, If you’re a headset devotee, you’ll know that picnics, and pool lounging with a Music Balloon in pink, they don’t always stay put on your ear. red, or black. The Plantronics Voyager Pro UC packs capacitive sensors so it knows when you’re wearing it—and when to direct calls to itself.

www.plantronics.com

XX78 2beMag RawRaw TalentsTalents IssueIssue XX79 Editorial www.2bemag.com

photography by Hugo Salazar

Assistant Photographers Marc Esteller & Miguel Gijarro Stylist A.Neta Make Up & Hair Junior Queirós www.juniorqueiros.com Muse Alba Calve @ www.francinamodels.com Bio Adrienn @ www.flemingmodels.com Fur Jacket Chanel Lingerie Intimissimi 80 2beMag Feline Dress H&M Bracelet Sandro Shoes Sandro 84 2beMag www.2bemag.com

Lingerie Intimissimi Lingerie Calzedonia Dress Shop Necklace All Saints Dress Vintage Boots Gyanvito Rossi Leather Jacket Balmain Bracelet Bimba y Lola Bracelet Mango Bracelet Bimba y Lola Leather Jacket Balmain

86 2beMag Raw Talents Issue 87 Leather Dress Vintage Lingerie Calzedonia Shoes Gyanvito Rossi 88 2beMag Raw Talents Issue 89 www.2bemag.com

Jumpsuit Top Shop Boots Cos Bracelet Mango

Raw Talents Issue 91 Jacket Intimissimi Necklace All Saints Leather Pants Balmain

www.hugosalazar.co.uk ConsolidateConsolidated Raw Talents Talents www.2bemag.com

The designer Elie Saab (40y.o) became world famous in 2002 when Halle Berry, who received the Oscar for best actress, appeared wearing a beautiful burgundy.dress made of tulle and organza.

Sewing, fashion and design are his passion, is self Exquisite fabrics, lightweight fabrics, semi-precious From that moment, the Lebanese couturier shop has not stopped taught. As a child, Saab, son of a lumber merchant of stones and dreamly embroidered are some of Beirut, he dreamed of making beautiful clothes, and the materials used in his designs of haute couture receiving applications from actresses, singers and celebrities from were his mother and sisters who had the privilege to and cocktails. “Haute couture is a meticulous and around the world. About two hundred people including fashion wear his creations. Obvioulsy, first done with sheets laborious craft,. Each dress takes us many hours of of newspaper. “Design is what I like most, it’s no work, embroidery made stitch by stitch, is a real designers and operators strive to do the more than a thousand sacrifice,” says Elie. work of art. Never count the hours spent on each orders that it receives every year. “Yes, I have the luck and honor to creation. The most important thing is the result, At 18 and at the height of the civil war in Beirut, “says the designer with some shyness. have the confidence of many women who want me to dress them which lasted 15 years, Saab introduced his first up at major events and festivals,” says Elie. collection of clothing, opened its first store and Most of his surround us by the magic of opened a small workshop where he made wedding the Arabian Nights. Constantly working to highlight dresses, one of his great wekness .The press in Beirut the beauty of women , he floods the walkways Admirer of the famous couturier Valentino, Elie Saab was the first has characterized Saab as a precocious genius. with glamorous with silk, chiffon and embroidered multicolored, always following very closely the non-Italian designer invited to present his haute couture collection “When I started there was nothing in the Lebanese female body. “I think women now have a similar in the High Fashion Week in Rome in 1997 and since then every fashion or in the Arab world. Now, many young taste. Earlier, Arab women had a particular taste, not people are eager to jump into the world of fashion. now “, says Saab. season parade in Paris, Rome and Milan. In my country there is much talent, “says Saab. The key to success is to “conquer the everyday www.univision.com beauty and renew it. What really matters is the mystery woman, not the obvious clothes. I like the subtlety, “said Saab, who is married to Claudine, his right hand in the workshop.

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WWW.ELIESAAB.COM

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photography by Julia C. Vona

Stylist Kahdy Tamadinda Make Up & Hair Cynthia-Cristina Cee Muse Melina Querel @ www.chantalenadeau.com

98 2beMag Raw Talents Issue 99 Dress One Teaspoon Dress Marie Saint-Pierre 102 2beMag 104 2beMag Top Red Valentino Lingerie Hanro HeadPiece Stylist’s own Top Helmer Skirt Brian Reyes

Raw Talents Issue 109 Dress Gianfranco Ferré

110 2beMag Raw Talents Issue 111 Dress Gianfranco Ferré Bracelet Only Accesories Top Marc Jacobs www.juliacvona.com Skirt Helmer Emerging Raw Talents www.2bemag.com

The whole work program set by Siviglia is based on production line based on the industrial experience innovation. Innovation understood in a deep and of One Way, the company that generated the Siviglia global way and oriented to a search of a mix of more brand and that has the capacity to guarantee for the effective factors compared to market standards. industrial processes. Obviously the heart of innovation is in the product: Siviglia presents its collection of man, woman, children and is expressed in fabrics that assure performance, in and infant wear. Siviglia in fact has customers the manufacture and in the finishing details. We also starting from the tender age of three months old. The have specific novelties such as the “qr-code” which is stylistic and commercial links between the collections present in all products of the a.i. 2010 collection. It is are radical and never trivial. Their development a new digital code placed on the tickets which allows increasingly interprets the articulations present in www.sivigliastyle.com access to the Siviglia site through mobile phone. At the commercial markets and transforms the restrictions site there can be specific temporary initiatives reserved and the differentiated characteristics of distribution to the end customer. into success factors. An example of the strength of Siviglia, the brand created in 2006 by One Way to position its idea this system comes, specifically, from the choice of of fashion on the market, has communicated also through its Siviglia’s headquarters are in Marotta, a town managing directly within the company the collections participation to the most important trade show dedicated to man’s overlooking the Adriatic Sea in the province of Pesaro directed to the youngest customers. This choice helps and Urbino. prevent dispersions and enhances the idea of brand : Pitti Immagine in Florence. The distinctive feature of this Siviglia has created its business by focusing on find a uniformity and coherence. The collections express period was the rapid commercial development together with the specific identity and coherence. At the same time it has a global style which is suitable to any market today. enhancement of the role of the brand on the market, which were found a way to true freedom of expression and to open Communications that are placed in the international surely founded on the strategic integration of the “total’ look of the up dialog with others. fashion campaigns can therefore be understood in any At the base of Siviglia’s development is the creation country and can generate involvement and success. three lines of men’s women’s and children’s wear. of a world of reference that can be recognized by Some of the most famous photographers such as the business universe and consumers through the Mert & Marcus and David Sims have contributed to messages and actions of the brand. The contents of this the advertising campaign, as well as some of the “Siviglia universe” come from the product’s style, most important stylists such as Katie Grand and Joe the simultaneous presence of men’s wear, women’s McKenna. wear, children and infants wear collections, its business The advertising campaigns and the brand idea are coherence, the initiatives it develop to support the rigorously fashion oriented. This language, in its brand and the accurate selection of the environments elevated version, means the search for contemporary where Siviglia has chosen to perform its actions. meanings in everything. But at the same time, Siviglia pays attention to how people dress in everyday life, The style is never trivial, it helps face life with a smile and therefore, the collections can really be worn. and can be seductive in a sophisticated way, both in the Finally, the strategic planning of advertising gives women’s wear collection and the men’s wear. Children concrete expression to the role of image. This is and infant wear are able to convey the origins of the guaranteed by fashion magazines where the Siviglia brand with values and symbols that are both deep and pages are always present, its positioning among the enthralling. Our products are made following rigorous big companies in the fashion system, which all confirm standards of quality. The company constantly develops the quality of the project developed by Siviglia. all the research needed to use, as much as possible exclusive materials, techniques and technologies so as manufacture a unique product. Control over the whole

116 2beMag Raw Talents Issue 117 photography by Martin Page

Stylist Geraldine Leloutre & Martin Page Make Up & Hair Geraldine Leloutre Muse Lara Lopez Leafs Hat Silvia Calles’ Closet Checkerboard Brown Jacket Silvia Calles’ Closet 118 2beMag Girl Face Graphic Shirt Silvia Calles’ Closet 120 2beMag Raw Talents Issue 121 Red Skirt Silvia Calles’ Closet Blouse Lucetemás www.2bemag.com

Orange Dress with lace Silvia Calles’ Closet XX 2beMag Raw Talents Issue XX White Dress with Lace and Flowers Lucetemás

XX 2beMag Raw Talents Issue XX www.myspace.com/therealmartinpage Editorial www.2bemag.com

Stylist Etienne Jeanson & Aurore Donguy Make Up Angélique Bucci Hair Elsa Joli Production & Digital BlindStudio® Chiffon Blouse with velvet in sleeves and feathers Etienne Jeanson Agent Gregory Le Pecheur [email protected] Black emboridered Bracelets Christian Lacroix Haute Couture Muse Lily Di Santolo Chiffon Blouse with velvet in sleeves and feathers Etienne Jeanson Black emboridered Bracelets Christian Lacroix Haute Couture Leather Boots Vintage

132 2beMag Raw Talents Issue 133 Leather Pants Etienne Jeanson Leather Pants & Jacket Etienne Jeanson Military Epaulette Vintage Bracelet H&M

136 2beMag Union Jack Flag Vintage

Raw Talents Issue 139

Tricolor Sash Vintage Leather H&M Vintage Leather Aviator Hat Vintage Leather Leggins Vintage Tricolor Wooden Shield Vintage www.francoisberthier.com Tricolor Sash Vintage Leather Strap H&M Vintage