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www.licensingworld.ru www.kidsrussia.ru KIDS RUSSIA 2020: EXHIBITOR PROFILE
Exhibitors TOP-5 reasons to participate 2019 2020 at Kids Russia:
TOTAL: 203 168 1. Successful positioning of new products National: 168 144 2. Quality of visitors International: 12 24 No countries: 15 13 3. Post-fair business (expected) 4. Number of contacts with new customer Exhibition space: 7.000 м2 5. Number of firm sales talks
«We represent our region and promote companies of the Udmurt Republic and Made in Udmurtia brand throughout Russia. We are participating in this exhibition of children’s products collectively for the first time, before that our regional companies took part in it individually. I actually really like the organization of this exhibition. 90,0% A large territory, bright, beautiful, large-scale stands, a lot of interesting things.» of exhibitors intend to participate Svetlana Trudolyubova, Event Specialist, in Kids Russia 2021 (2019: 75%) Business Development Center of the Udmurt Republic
«We are exhibiting at Kids Russia for the first time. All in one place,all is centralized, it is very convenient. The Russian market is large enough, and we are trying and doing everything we can to show our products and saturate the Russian market with high-quality and inexpensive 45,0% toys.» Aren Myasorukov, marketing manager, representative of the of new exhibitors (2019: 35%). collective exposition of the Republic of Uzbekistan
«This is the first time when our company participates in such a large-scale exhibition as a manufacturer of children’s products. MARKET LEADERS – PARTICIPANTS We really liked the exhibition, it was so vivid and positive. Even OF KIDS RUSSIA 2020 though we participated in it for the first time, our stand attracted the attention of both our regular customers and new visitors. We had several meetings with very interesting partners, and we really ACADEMY HOLDING Premier-Igrushka hope for fruitful cooperation in the future.» BG Robins, Publishing House Galina Minyaeva, Head of Sales, Multi-House Trading BINOM Simba Toys Rus «We are taking part in Kids Russia for the first time. It’s a great exhibition, and good attendance. We try to present the new GRATWEST SIMBAT collections and products we have developed correctly. We are actively working with licenses. I would also like to mention the Hatber-M SMART well-time consolidation of these two exhibitions which helped to achieve an additional synergy of two adjacent markets. It is very HGM GROUP Step Puzzle convenient for our customers and for us.» HOBBY WORLD Target Arkady Kostenko, CEO, Hatber-M ND PLAY Tzar-Elka «Kids Russia starts almost immediately after the two major world exhibitions in Hong Kong and Nuremberg, it is convenient. This POLESIE ZVEZDA year we have a lot of new products and we decided to show them now and not to wait till the fall. We are glad that the exhibitions have been consolidated, it’s really interesting, more customers Collective expositions and bigger coverage.» 23 companies Pavel Masalov, Commercial Director, Simba Toys Rus Altai region The Republic of Uzbekistan Arhangelsk region Voronezh region Udmurt republic
KIDS RUSSIA 2020: VISITOR PROFILE
46,7%
TRADE VISITORS Visitors FROM ALL SECTORS
2019 2020 29,1%
TOTAL: 10.023 10.240 23,2% Unique: 5.096 5.122 18,3%
14,2% New visitors: 40,6% (2019: 27,7%)
TOP-5 reasons to visit Kids Russia: 1. Search for new products 2. General market overview 3. Search for new business contacts 4. Search for mass manufacturing 5. Maintain existing business contacts 5. Search for quality products
GEOGRAPHY OF VISITORS GEOGRAPHY OF VISITORS by Counties: 45 by regions of Russia: 27
Abkhazia Great Britain Mongolia 64,4% – Moscow and Moscow region Argentina Greece Montenegro 35,6% распределились между: Rostov region Armenia Hungary Netherlands Belgorod region Rostov region Austria India Poland Ivanovo region Samara Region Azerbaijan Indonesia Russia Kaliningrad region Saratov region Belarus Iran Samoa Kaluga region Sverdlovsk region Bulgaria Ireland Singapore Khabarovsk region The Republic of Ingushetia Canada Israel South Korea Leningrad region The Republic of Sakha (Yakutia) China Italy Spain Lipetsk region Tomsk region Croatia Japan Turkey Nizhny Novgorod Region Tula region Cyprus Kazakhstan UAE Omsk region Udmurt republic Estonia Kuwait Ukraine Oryol Region Vladimir region Finland Kyrgyzstan USA Perm region Vologda Region France Lithuania Uzbekistan Republic of Bashkortostan Voronezh region Germany Moldova Vietnam Republic of Tatarstan Yaroslavskaya region KIDS RUSSIA 2020: VISITOR PROFILE
Quality of visitors «Everyone can find something interesting at the expo. During one working day you can talk to the market players, learn more about new projects, and get fresh analytical data. Other The program is very interesting, it consists of various blocks, 1% representing important growth factors for different audiences. What we see now is the birth of new trends.» Perform the role Make the final Irina Sedova, CEO, NPD Russia of a consultant decision on the «This is our first experience of participating in Kids Russia. (2019: 20%) 17% procurement This is a very convenient platform for communications and (2019: 34%) meetings with partners, and organization is good. Half of the products presented at our stand are our new products released this year. It’s nice that our partner licensors are here, 43% you can always invite customers to visit the stand and find out all the possible details of the brand directly from the copyright holder.» Tatyana Krutova, Marketing Director, Prior Group «We are taking part in Kids Russia for the first time and we 39% are very pleased that the exhibition of stationery and office Make a decision supplies and Kids Russia have merged, because many of together with other our customers work in both of these directions and it is very participants (2019: 37%) convenient for us as a manufacturer and as a supplier, and easier to organize meetings. The exhibition is very intense, we are constantly negotiating and meeting with large, regional clients. We have been working with licenses for many years and were among the first to bring licensing to Russia. We are pleased to see our licensors, our regular partners around us.» Elena Kalashnikova, Marketing Director, Academy Holding «Thanks to the organizers of Kids Russia, we took part in a retail event and held many negotiations with retail and chain representatives from different regions. To every exhibition, 94,2% we go with a predetermined pool of expectations. It includes meeting new partners and long-established partners we have of visitors are satisfied with the been working with for many year, and presentation of our visit to the trade fair and received new projects, so all the tasks we have set for ourselves for an excellent, very good or good these two days are being realized to the fullest extent.» impression (2019: 85,5%) Anna Kuznetsova, Director of Commercial Sales, Binom Publishing House «First of all, it was interesting to participate in the first exhibition after consolidation of Kids Russia and Skrepka, and secondly, we have all exhibitions in the fall, so it happens that we haven’t any format or centralized dialogue with partners in the spring-summer season. This is a very convenient platform to meet with partners and customers, sales departments and purchasers.» Anton Fominichev, Director, Co-Founder, Malamalama 95,7% Trading Company, Alpaka Company of visitors expressed confidence to visit Kids Russia 2021 (2019: 93,4%)
PRODUCT GROUPS ON Kids Russia 2020
Products for pregnant women and nursing mothers (2019: 14,0%) 14,8% Children’s furniture and multifunctional equipment for children’s playgrounds (2019: 16,5%) 15,2% Electronic and multimedia games (2019: 17,0%) 18,4% Goods for outdoor activities, sports goods (2019: 24,4%) 22,3% Children’s clothes, shoes (2019: 20,2%) 23,0% Licensed products (2019: 23,0%) 25,5% Christmas toys, everything for holidays, gifts (2019: 26,0%) 26,3% Hobbies and models (2019: 27,4%) 27,3% Wooden toys (2019: 29,0%) 28,4% Stuffed toys, dolls (2019: 33,4%) 34,3% Goods and toys for newborns and babies (2019: 38,0%) 35,8% Creativity and design, goods for schools (2019: 37,0%) 37,3% Books, educational games, board games (2019: 39,0%) 38,0% Licensing world RUSSIA 2020: EXHIBITOR PROFILE Exhibitors ТOP-3 and visitors reasons to participate 2019 2020 in Licensing World Russia:
EXHIBITORS 38 38 1. Successful positioning of new projects National: 35 37 2. Post-fair business (expected) International: 3 1 3. Number of contacts with new customers No countries: 3 2
VISITORS 1.403 1.512 Exposition space: 1.400 м2 97, 0 % THEMATIC SECTIONS of exhibitors stated their intention to participate in the exhibition in • Characters & Entertainment 2021 • Corporate Brands & Agents • Design, Heritage & Art • Fashion & Lifestyle
Russian MARKET LEADERS – PARTICIPANTS The studio «Soyuzmultfilm» was the general OF Licensing World Russia 2020 partner of Licensing World Russia
• 0+MEDIA «For us, restoration of Soyuzmultfilm as one of the largest leading animation studios in the Russian market is an important • 100 Kilowatt, Animation studio stage in the brand development. At Licensing World Russia we can meet many potential, interesting partners with whom • Aeroplane / The Fixies we may move forward and develop new business areas. This • ANIMACCORD is probably one of the best platforms in Moscow, everything is organized here in a very convenient way. The business program • B4R is very interesting. Exchange of ideas and practices is always a very good story.» • СTС Media Tatyana Melnikova, marketing director, The studio • IMG «Soyuzmultfilm» • JULIA VYSOTSKAYA LICENSING AGENCY «We have been participating in this exhibition from the year of establishment of our company. This is a convenient platform. • KONTINENTAL HOCKEY LEAGUE We can talk to all of our customers within a short time frame. • LICENSING INTERNATIONAL RUSSIA The format when a number of industrial exhibitions take place simultaneously is a very well-working story.» • Marmelad Media/Riki Group Denis Kulakov, CEO, b4r • Melnitsa Animation Studio «Our company, 0+ Media, has been participating in Licensing • PlayCom World Russia for 5 years already. This is an important platform for networking and communication with our customers, and a • PROSTO TOYS great place for meetings and for business negotiations with • SOYUZMULTFILM, Creative and Production Studio people who come to us from various cities of Russia and the CIS. It would appear that the market is rather narrow, we all • TOYROY MEDIA know each other, but the organizers always manage to engage new companies. It is interesting that this year the exhibition • WIZART has been consolidated with not only Kids Russia, but also office • X-MEDIA DIGITAL supplies.» • The Russian Animated Film Association: Valentina Kursanova, Director of Business Development and Licensing, 0+ Media | RED CARPET STUDIO RG BROS STUDIO | WISE LORIS | | WHEEL OF FATE | TC CLASS | Enni&Yoyki, Animation project | Licensing world RUSSIA 2020: VISITOR PROFILE
«We have been participating in Licensing World Russia for 5 years. We believe that this event is very useful for both licensors and licensees. The platform provides an opportunity to get acquainted with new products, new projects, characters, and existing licensed products. This is a great opportunity to meet Quality of visitors more people in one place at the same time, discuss the most important aspects of cooperation, and talk to federal networks. Every year, thanks to the exhibition, we meet new manufacturers, and many startups come to us. These success-driven people are Other bursting with conceptual and creative ideas.» 14% Make the final decision on the Elena Berezhkova, Head of Licensing, Melnitsa studio Perform the role procurement «We are visited by companies who are interested in new products, of a consultant (2019: 28%) tracking them, and want to be the first and get started earlier (2019: 19%) than others. For us and for manufacturers, this exhibition is a 25% great tool, a place for such meetings, where we can discuss everything within a short term.» 23% Daria Gakova, Senior Licensing Manager in Russia and the CIS, Animaccord «This is the fifth time we participate in the exhibition and we are very happy with its results. It’s a good platform for 38% communication. We have already met some new partners. The business program is impeccable, and the topics the speakers have Make a decision touched really deserve attention.» together with other Tatyana Rekhtina, Senior category manager, CTC Media participants (2019: 39%) Holding, Department of Animation «This is the second time when 100 kilowatt animation studio participated in a licensing exhibition, and for us it is one of key business events of the year. This year we had many significant events: we signed a number of key agreements and hope that Visitors’ Interests next year we will present a wide range of products for all four of our projects at Licensing World Russia.» 70,2% Elena Malenkina, chief producer, 100 kilowatt studio 65,3% «We have been participating in this exhibition since it appeared and we are very grateful to the organizers for having succeeded in creation of such a unique, targeted platform where we can share information, look for new manufacturers, and new companies. We 37,3% see positive trends every year, and thanks to the exhibition we increase the number of contracts and new customers.» 25,5% 18,5% 17,2% Julia Golova, Director of the Licensing Agency Marmalade 13,0% 13,0% Media (Riki Group)
Product Categories
Jewellery and bijouterie (2019: 2,7%) 2,6% Products and accessories for pets (2019: 3,5%) 3,1% Sport, physical recreation (2019: 9,5%) 7,4% Products for home (2019: 10,3%) 8,3% Publishing business (2019: 9,9%) 9,9% Gifts and souvenirs (2019: 11%) 10,0% Stationary and goods for school (2019: 10%) 10,0% Clothing, footwear, fashion and accessories (2019: 10%) 11,2% Food and drink products (2019: 12%) 12,0% Design, characters and images (2019: 15,9%) 15,2% Handheld games, computer programmes, mobile technologies (2019: 15,4%) 15,7% Products for children and newborns (2019: 10,5%) 17,5% Animation (2019: 17,5%) 20,0% Toys, games, hobbies, and arts and crafts (2019: 25%) 27,0% KEY EXPOSITION, EVENTS AND TOPICS
TREND GALLERY AND NEW PRODUCTS CENTER WHAT’S NEW!
What are the trends for 2020? High-quality and popular branded products—the best new releases from across the world were presented in the Trend Gallery special exposition. The major international industry trends were presented with the support of the long-term partner of the fair – Spielwarenmesse eG.
ALL-RUSSIAN CONFERENCE OF CHILDREN’S PRODUCTS MANUFACTURERS bAbyPARK-2020. NEGOTIATIONS WITH CORPORATE bUyERS
The participants of the conference conducted more than 100 individual negotiations with the leaders of leading federal and regional retail chains, online stores, and distributors. The conference was organized by the partner of the trade fair, Expo-Park Company. Purchasers who participated in the conference: Optom Brand, My Toys, AliExpress Russia, D’studia, Mamsi, Nils, Maternashop.ru, Sima Land, OzON, OrelStroy, ListOk, Micros, VotOnYa, TD Igrushka, Shkola 7 gnomov, Kari, Metida, Svetofor CFO, PFO, Dochki Synochki, Fillipok, Erudit, Mudraya Sova, NeftMagistral, etc. https://babypark.online/
Ozon.Day CHARACTER PARADE
At the Kids Russia & Licensing World Russia 2020 industry Traditionally, on the first day of the exhibition, guests experts had a unique opportunity to conduct open and participants were able to take an active part in one negotiations with the managers of Ozon and learn more of the most spectacular events of the exhibition — about the new Ozon Marketplace project—a platform enchanting show-parade of costumed characters, a which will not only increase the quality and quantity of dancing flash mob, bright and memorable selfie with sales, but also significantly expand the geography of favourite heroes and characters—and get a lot of trade. positive emotions. KEY EXPOSITION, EVENTS AND TOPICS
BRAND PRODUCT GALLERY PRESENTATION CENTER FOR LICENSING PRODUCTS
The major focus is on licenses from the best Russian copyright holders, licensing agencies, and licensed products from leading Russian manufacturers.
In 2020, the following companies took part in this exposition: ACADEMY HOLDING, X-MEDIA DIGITAL, JULIA VYSOTSKAYA LICENSING AGENCY, WORKSHOP “CHECHOLCHIK OK”, PRIOR GROUP, SOYUZMULTFILM STUDIO, B4R, MELNITSA, Trade House «STRATEG».
Licensing Day Gurus of licensing business with international experience in launching projects shared the secrets of key As usual, the business program was supported by the international trends as well as their experience in international licensing and merchandising association advertising integrations and promotional campaigns. The Licensing International and by the Russian representative main topic of this block was Licensing trends in retail. office – Licensing International Russia. It focused on the Licensing school for manufacturers of Market research companies NPD Russia, Euromonitor goods the main goal of which is educational program International, Ipsos, Mediascope and the leader of mobile for new and existing licensees. Licensing industry experts contextual advertising solutions Kidoz presented new answered the main questions: How to select the right statistics on the licensing market, discussed global license for your product and learn to work with animation licensing trends, children’s media preferences, and mobile brands, why style guide is so important and how to start marketing. developing of licensed products, what the pitfalls of license contracts are, how to make digital work for sales, and what the difference between promo licenses and
The education and Организатор Деловой программы classic licenses is. content sponsor: Business Program Organizer:
The Best of Russian Animation
The unique session of The Best of Russian Animation under the aegis of the Russian Animated Film Association (RAFA) includedpitch presentations of animation studios and discussion of new animation projects with a focus on licensing.