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Licensing World Russia 2020 Report

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Licensing World Russia 2020 Report Report 2 0 2 0 www.licensingworld.ru www.kidsrussia.ru KIDS RUSSIA 2020: EXHIBITOR PROFILE Exhibitors TOP-5 reasons to participate 2019 2020 at Kids Russia: TOTAL: 203 168 1. Successful positioning of new products National: 168 144 2. Quality of visitors International: 12 24 No countries: 15 13 3. Post-fair business (expected) 4. Number of contacts with new customer Exhibition space: 7.000 м2 5. Number of firm sales talks «We represent our region and promote companies of the Udmurt Republic and Made in Udmurtia brand throughout Russia. We are participating in this exhibition of children’s products collectively for the first time, before that our regional companies took part in it individually. I actually really like the organization of this exhibition. 90,0% A large territory, bright, beautiful, large-scale stands, a lot of interesting things.» of exhibitors intend to participate Svetlana TRUDOLYUBOVA, Event Specialist, in Kids Russia 2021 (2019: 75%) Business Development Center of the Udmurt Republic «We are exhibiting at Kids Russia for the first time. All in one place,all is centralized, it is very convenient. The Russian market is large enough, and we are trying and doing everything we can to show our products and saturate the Russian market with high-quality and inexpensive 45,0% toys.» Aren MYASORUKOV, marketing manager, representative of the of new exhibitors (2019: 35%). collective exposition of the Republic of Uzbekistan «This is the first time when our company participates in such a large-scale exhibition as a manufacturer of children’s products. MARKET LEADERS – PARTICIPANTS We really liked the exhibition, it was so vivid and positive. Even OF KIDS RUSSIA 2020 though we participated in it for the first time, our stand attracted the attention of both our regular customers and new visitors. We had several meetings with very interesting partners, and we really ACADEMY HOLDING PREMIER-IGRUSHKA hope for fruitful cooperation in the future.» BG ROBINS, PUBLISHING HOUSE Galina MINYAEVA, Head of Sales, Multi-House Trading BINOM SIMBA TOYS RUS «We are taking part in Kids Russia for the first time. It’s a great exhibition, and good attendance. We try to present the new GRATWEST SIMBAT collections and products we have developed correctly. We are actively working with licenses. I would also like to mention the Hatber-M SMART well-time consolidation of these two exhibitions which helped to achieve an additional synergy of two adjacent markets. It is very HGM GROUP STEP PUZZLE convenient for our customers and for us.» HOBBY WORLD TARGET Arkady KOSTENKO, CEO, Hatber-M ND PLAY TZAR-ELKA «Kids Russia starts almost immediately after the two major world exhibitions in Hong Kong and Nuremberg, it is convenient. This POLESIE ZVEZDA year we have a lot of new products and we decided to show them now and not to wait till the fall. We are glad that the exhibitions have been consolidated, it’s really interesting, more customers COLLECTIVE EXPOSITIONS and bigger coverage.» 23 companies Pavel MasaloV, Commercial Director, Simba Toys Rus Altai region The Republic of Uzbekistan Arhangelsk region Voronezh region Udmurt republic KIDS RUSSIA 2020: VISITOR PROFILE 46,7% TRADE VISITORS Visitors FROM ALL SECTORS 2019 2020 29,1% 23,2% TOTAL: 10.023 10.240 Unique: 5.096 5.122 18,3% 14,2% New visitors: 40,6% (2019: 27,7%) TOP-5 reasons to visit Kids Russia: 1. Search for new products 2. General market overview 3. Search for new business contacts 4. Search for mass manufacturing 5. Maintain existing business contacts 5. Search for quality products GEOGRAPHY OF VISITORS GEOGRAPHY OF VISITORS BY COUNTIES: 45 BY REGIONS OF RUSSIA: 27 Abkhazia Great Britain Mongolia 64,4% – Moscow and Moscow region Argentina Greece Montenegro 35,6% распределились между: Rostov region Armenia Hungary Netherlands Belgorod region Rostov region Austria India Poland Ivanovo region Samara Region Azerbaijan Indonesia Russia Kaliningrad region Saratov region Belarus Iran Samoa Kaluga region Sverdlovsk region Bulgaria Ireland Singapore Khabarovsk region The Republic of Ingushetia Canada Israel South Korea Leningrad region The Republic of Sakha (Yakutia) China Italy Spain Lipetsk region Tomsk region Croatia Japan Turkey Nizhny Novgorod Region Tula region Cyprus Kazakhstan UAE Omsk region Udmurt republic Estonia Kuwait Ukraine Oryol Region Vladimir region Finland Kyrgyzstan USA Perm region Vologda Region France Lithuania Uzbekistan Republic of Bashkortostan Voronezh region Germany Moldova Vietnam Republic of Tatarstan Yaroslavskaya region KIDS RUSSIA 2020: VISITOR PROFILE QualitY OF Visitors «Everyone can find something interesting at the expo. During one working day you can talk to the market players, learn more about new projects, and get fresh analytical data. Other The program is very interesting, it consists of various blocks, 1% representing important growth factors for different audiences. What we see now is the birth of new trends.» Perform the role Make the final Irina SEDOVA, CEO, NPD Russia of a consultant decision on the «This is our first experience of participating in Kids Russia. (2019: 20%) 17% procurement This is a very convenient platform for communications and (2019: 34%) meetings with partners, and organization is good. Half of the products presented at our stand are our new products released this year. It’s nice that our partner licensors are here, 43% you can always invite customers to visit the stand and find out all the possible details of the brand directly from the copyright holder.» Tatyana KrutoVA, Marketing Director, Prior Group «We are taking part in Kids Russia for the first time and we 39% are very pleased that the exhibition of stationery and office Make a decision supplies and Kids Russia have merged, because many of together with other our customers work in both of these directions and it is very participants (2019: 37%) convenient for us as a manufacturer and as a supplier, and easier to organize meetings. The exhibition is very intense, we are constantly negotiating and meeting with large, regional clients. We have been working with licenses for many years and were among the first to bring licensing to Russia. We are pleased to see our licensors, our regular partners around us.» Elena KalashnikoVA, Marketing Director, Academy Holding «Thanks to the organizers of Kids Russia, we took part in a retail event and held many negotiations with retail and chain representatives from different regions. To every exhibition, 94,2% we go with a predetermined pool of expectations. It includes meeting new partners and long-established partners we have of visitors are satisfied with the been working with for many year, and presentation of our visit to the trade fair and received new projects, so all the tasks we have set for ourselves for an excellent, very good or good these two days are being realized to the fullest extent.» impression (2019: 85,5%) Anna KUZNETSOVA, Director of Commercial Sales, Binom Publishing House «First of all, it was interesting to participate in the first exhibition after consolidation of Kids Russia and Skrepka, and secondly, we have all exhibitions in the fall, so it happens that we haven’t any format or centralized dialogue with partners in the spring-summer season. This is a very convenient platform to meet with partners and customers, sales departments and purchasers.» Anton FOMINICHEV, Director, Co-Founder, Malamalama 95,7% Trading Company, Alpaka Company of visitors expressed confidence to visit Kids Russia 2021 (2019: 93,4%) PRODUCT GROUPS ON KIDS RUSSIA 2020 Products for pregnant women and nursing mothers (2019: 14,0%) 14,8% Children’s furniture and multifunctional equipment for children’s playgrounds (2019: 16,5%) 15,2% Electronic and multimedia games (2019: 17,0%) 18,4% Goods for outdoor activities, sports goods (2019: 24,4%) 22,3% Children’s clothes, shoes (2019: 20,2%) 23,0% Licensed products (2019: 23,0%) 25,5% Christmas toys, everything for holidays, gifts (2019: 26,0%) 26,3% Hobbies and models (2019: 27,4%) 27,3% Wooden toys (2019: 29,0%) 28,4% Stuffed toys, dolls (2019: 33,4%) 34,3% Goods and toys for newborns and babies (2019: 38,0%) 35,8% Creativity and design, goods for schools (2019: 37,0%) 37,3% Books, educational games, board games (2019: 39,0%) 38,0% LICENSING world RUSSIA 2020: EXHIBITOR PROFILE Exhibitors ТOP-3 and visitors reasons to participate 2019 2020 in Licensing World Russia: EXHIBITORS 38 38 1. successful positioning of new projects National: 35 37 2. post-fair business (expected) International: 3 1 3. number of contacts with new customers No countries: 3 2 VISITORS 1.403 1.512 Exposition space: 1.400 м2 97, 0 % THEMATIC SECTIONS of exhibitors stated their intention to participate in the exhibition in • Characters & Entertainment 2021 • Corporate Brands & Agents • Design, Heritage & Art • Fashion & Lifestyle RUSSIAN MARKET LEADERS – PARTICIPANTS The studio «Soyuzmultfilm» was the general OF LICENSING WORLD RUSSIA 2020 partner of Licensing World Russia • 0+MEDIA «For us, restoration of Soyuzmultfilm as one of the largest leading animation studios in the Russian market is an important • 100 KILowAtt, AnIMAtIon stuDIo stage in the brand development. At Licensing World Russia we can meet many potential, interesting partners with whom • AEropLAnE / tHE FIxIEs we may move forward and develop new business areas. This • AnIMACCorD is probably one of the best platforms in Moscow, everything is organized here in a very convenient way. The business program • B4r is very interesting. Exchange of ideas and practices is always a very good story.» • СtС MEDIA Tatyana MELNIKOVA, marketing director, The studio • IMG «Soyuzmultfilm» • JuLIA VYSOTSKAYA LICEnsInG AGEnCY «We have been participating in this exhibition from the year of establishment of our company. This is a convenient platform. • KontInEntAL HoCKEY LEAGuE We can talk to all of our customers within a short time frame.
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