Content Report $0/5&/5 3&1035 $0
Total Page:16
File Type:pdf, Size:1020Kb
$*4$C0/5&/5ONTENT$C0/5&/53R3&1035EPORT&1035 $C 3FWJFXPGBVEJPWJTVBMDPOUFOUQSPEVDUJPOBOEEJTUSJCVUJPOJOUI¥¸¾ÅÇÄŹÅÈɼÀÇÒÄÁ·ÆÇÅ¿¾¹Å»Èɹ·¿»¿ÈÉÇ¿¸ÊÍ¿¿·Ê»¿Å¹¿¾Ê·ÂÓÄźОбзор новостей рынка производства и дистрибуции аудиовизуальногF$*4DPVOUSJFTÅÁÅÄɼÄÉ·о контента Media«»¥М¡ЕДИ ResourcesА ©Рª¬©ª´ЕСУРСЫ ¥МManagement¦¥¦«ЕНЕДЖМЕНТ Í¾»É¹ÄØ ØÆ»¹ÉØ №2 1 April, 2011 §¡¢£¡¥ÇºÁµÂÃÁºÅµfocus ¦ ££¥«DearÆÀ÷Ãź¹µ¿Ë½ colleagues½ ƹÐÁ˾ÄÕƹØйÊËÕŹ˾ÉÁ¹Äǻʾ¼Ç½ÆØÑƾ¼Ç¬¿¾It¬¿¾ is our »» ȾɻԾȾɻԾ great pleasure ½ÆÁ½ÆÁ ÆǻǼÇÆÇ»Ç¼Ç to present ¼Ç½¹¼Ç½¹ ƹŠƹŠtoday ɾ½¹ÃÏÁÁɾ½¹Ã the secÏÁÁ- ˾ÎÆÁÃǦǾÊÄÁ¿¾¼Ç»ÇÉÁËÕÇùоÊË»¾ÊǨ¾É»ÔÂdramatically–¨¾É»Ô ÆÇžÉÆÇÅ¾É it become $POUFOU$POUFOU 3FQPSUstronger3FQPSU »ÔÎǽÁË»ÔÎǽÁË in terms »» of ùÆÌÆà ¹ÆÌpurÆ- RКe¢£§§¥ ±¢°ИНОТЕ v i v a l АТРo f a АЛЬНЫ n i m a tЙ i o n ÆÇžɹ$POUFOU3FQPSU ÊɹÀÌÊ˹ÄÇÈÇÆØËÆÇ ÐËÇ»Åond$POUFOU issue3FQPSU ÈÇÊ»ØҾƹ of CIS:ÊɹÀÌ ContentÊ˹ÄÇ Ë¾Ä¾»ÁÀÁÇÆÆÇÅÌ Report.ÈÇÆØËÆÇ ThankÐËÇ» ÈÉǽ¹Ã you forÅ ½¾É¿¹Ë¾ÄÕÆǼǪ˹ÉǼǦǻǼǼǽ¹ ÃÇËÇÉÔ ƹÃÇƾÏËÇ À¹chaseªË¹ÉÇ¼Ç abilities,¦Ç»Ç¼Ç more ƹÈÇÄƾÆÁؼǽ¹ interestingÃÇËÇÉÔ Á ƹÃÇƾÏËÇ ÊÅÔÊĹin terms ÈÉÇÁÀof coÀ¹- £g¥°¢£РЫН e£ n ¥RОe§ ¢ ±¢ Кin В ¨R УuК s¥¢Р s АИН i a aЕ n£: d £ ÑÆÌÈɾ¿½¾»Ê¾¼ÇÖËÇÀ¹Å¾ËÆÇÁÀÃÇÄÁоÊË»¹»Ê¾ÅԺ̽¾ÅÌʾɽÆÇÁƾÌÊ˹ÆÆÇËÉ̽ÁËÕÊØ ¹your»Ê¾ÅÔ kindºÌ½¾Å repliesÌʾɽÆÇ and registrationsÁƾÌÊ˹ÆÆÇ ËÉ̽ÁËÕÊØfor free trials. ¹ »Ç½ÁÅÔλ¾Éѹ¾Ë»¾Éѹ¾Ëproduction оɾ½Ìоɾ½Ì ÈÉǼɹÅÅ and more ÈɹÀ½ÆÁÃÇ» ÈɹÀ½ÆÁÃÇ» open ËÇ ËÌË in all ÅǼÌË ÈÇÖËÇÅÌÈÇÖË aspects.ÇÅ »ÇÀÆÁÃÆÌËÕÌ ¾Ò¾¾Ò¾ ɹÀɹÀ ÆÇ»ÔÎÆÁŹØÊÕÈǽ¼ÇËÇ»ÃÇÂȾɻǼǻÔÈÌÊùǺÀÇɹÆÇYouÆÁŹØÊÕ prove ˾ľ»ÁÀÁÇÆÆÔÎÈǽ¼ÇËÇ»ÃÇ that our productÈ¾É»Ç¼Ç ÑÇÌ has »»ÔÈÌÊù great É̺ÉÁþ potentialǺÀÇɹ ¨ÉÇÁÀ andÆÇ »ÇÈÉÇÊÔÎÇËÁÅÎÇËÁÅ ÈÇ¿¾Ä¹ËÕÈÇ¿¾Ä¹ËÕ Ì½ÁËÇÉÁØ Æ¹ÑÁÅƹÑÁ ½¾ÂÊË»Á˾ÄÕÆÇÅ ÈǽÈÁÊÐÁùÅÈǽÈÁÊÐÁùŠÃÄ×¾Ë »» ¤¥a£«©¥£«´ЦИФР t t e m pОВИЗАЦИ£ t¦§ s t o sЯ a v¥¢° e КitАКin »ÇÊ˾»ÇÊ˾ ÉÔÆùÉÔÆù ÈÉÇÁÀ»Ç½ÊË»¹ÈÉÇÁÀ»Ç½ÊË»¹ ÁÁ ¹Ì½ÁÇ»ÁÀ̹ÄÕÆǼǹ̽ÁÇ»ÁÀ̹ÄÕÆÇ¼Ç ¼Ç½ÌƹÂËÁʻǻ¾ÉÆÔÂÈÌËÕÁÊľ½Ç»¹ËÕ¾ÅÌʼǽÌƹÂËÁʻǻ¾ÉÆÔÂÈÌËÕÁÊľ½Ç»¹ËÕ¾ÅÌÊ ¨ »Ç½ÊË»Ç we will further ÖËÇ expend ˾ž and ÈÇÄÆÇÊËÕ× enlarge it for ÈÇÊ»ØҾƹ you. ƹWe are ʾÃÊ here ½¾ÆÕ¼Á to be your Á »Ê¾»ÇÀÅÇ¿ÆÔ¾ local source of information Êùƽ¹ÄÔ ¹Æ¹ÄÁËÁоÊùØÊ˹ËÕØ Ç˾ľÈÉÇÁÀ»Ç½ÊË»¾ÅÔÃÇÆ˾Æ˹»ÖËÇÅ¼Ç½Ì ÅÔÊɹ½ÇÊËÕ×ǺƹÉÌ¿ÁÄÁ ÃÇÆ˾Æ˹»ÖËÇÅ¼Ç½Ì ÅÔÊɹ½ÇÊËÕ×ǺƹÉÌ¿ÁÄÁ ÆǾÂÌ¿¾ÌÊȾÄÁÈÇÉؽÃÇÅÈǽƹ½Ç¾ÊËÕÍÇÉÌÈÇÉÊË»ÇÅ ËÉ̽ØÊÕƾÈÇÃĹ½¹ØÉÌìù¿½Ç¼ÇÌÈÇÉÊË»ÇÅ ËÉ̽ØÊÕƾÈÇÃĹ½¹ØÉÌìù¿½Ç¼Ç u£¦¢£¢£ОСНОВНОk R a i n e ,Й B e§¥¢ТР l a ЕR НuД s ÐËǽ¹¿¾»ÆǻǼǽÆÁ¾ÈɹÀ½ÆÁÃÁɹºÇ˹»ÇÅÆÇÐËǽ¹¿¾»ÆǻǼǽÆÁ¾ÈɹÀ½ÆÁÃÁɹºÇ˹»ÇÅÆÇ Ê»ÇؽÇÉǼ¹ ÆÇϾÄÕÌƹÊǽƹsɹÀ»Á»¹ËÕÁÊ»ÇØand analytics. ½ÇÉǼ¹ ÆÇ Ï¾ÄÕ Ì Æ¹Ê Ç½Æ¹ s ɹÀ»Á»¹ËÕ Á ˹ÿ¾ÅÆǼǼǻÇÉÁÄÁÁʼ¾ÉǾÅÉ̺ÉÁÃÁ¡ÆIn this issue we prepared the Ukrainian cinema ŹËÔ ÊÇɾ»ÆÇ»¹Ë¾ÄÕÆÔΠ˹ĹÆË Á ûÁÀÑÇÌ a n¥§´Р d АЗВИТИ ge o RЯg i a (22) ˾ɻÕ×¼ÁÎÈÉǽ¹ÃÑƹÎÁ½¾ËÈÇÄÆÔÅÎǽÇÅ ¹½¹ÄÕѾ ùüÁÎÈÉǽ¹ÃÑƹΠ«ÁÅÌÉÇÅÁ½¾Ë ¹ÂÆÑ˾ÂÆÇÅÈÇÄÆÔÅÎǽÇÅ °Ëǹ½¹ÄÕѾ ùʹ¾ËÊØùà ÇÀÅÇ¿ÆÇ ÌÄÌÐѹËÕÌÄÌÐѹËÕ Ç˾оÊË»¾ÆÆÔÂÇ˾оÊË»¾ÆÆÔ ÁžÆÆÇ ÈÇÖËÇÅÌ ÉÔÆÇÃÉÔÆÇà » ÖÍÁɾ ¨Ç¨Ç ÃÇÆØÅ ÃÇÆØÅ ÈÇØ»ÄØ ¼Ç¼Ç ¼Ç»ÇÉÁËÊØ Ê˹ƾ˾ҾºÇÄÕѾ£¹ÃƾǽÆÇÃɹËÆǼǻÇÉÁËÊØ releases overviewÊ˹ƾ˾Ҿ of theºÇÄÕѾ 2011£¹Ã firstƾǽÆÇÃɹËÆ quarter, asÇ ÊÈǽ¹ÊÈǽ¹And again we cordially invite you to KIEV MEDIA ÃÇÄÁоÊË»¹É¹ÀÆÇǺɹÀÆÔÎ˾ľ»ÁÀÁÇÆÆÔÎÑÇÌwell as focus on the animation production market ¾ËÊػʾºÇÄÕѾɾ¹ÄÁËÁ ¼½¾Ì¿¾Æ¾½ÇÊ˹ËÇÐ ÁÈÉǼɹÅÅ»ÖÍÁɾƹÑÁÎ˾ľùƹÄÇ» ÅÔ »ºÔÄÇÇËžоÆÇ »Êľ½ÊË»Á¾ÃÉÁÀÁʹÇÊÆÇ»¹Ë¾ÄÕÆǺÔÄÇÇËžоÆÇ »Êľ½ÊË»Á¾ÃÉÁÀÁʹÇÊÆÇ»¹Ë¾ÄÕÆÇ ÆÇWEEK ÈÉÇÊËÇ this September, À¹¼ÄØÆÌËÕ Ã and ÃÇÅÌËÇ you’ll » have ÊȹÄÕÆ× a strong ÁÄÁ ÁÀžÆÁĹÊÕÃÇÆÓ×ÆÃËÌɹÉÔÆù ÈÇžÆØĹÊÕɹÊÁÀžÆÁĹÊÕin the CIS countries.ÃÇÆÓ×ÆÃËÌɹ Also,ÉÔÆù please,ÈÇžÆØĹÊÕ find an ɹexÊ- evidence of everything written above. йÊËÆÇÊËÁ clusive interview ©ÇÊÊÁØ with Á ¬ÃɹÁƹ Yuriy Sapronov, Ì¿¾ ½¹»ÆÇ director ÇȾ Èǽ ׺ÃÌ ¹ ÆÌ¿ÆÇ À¹Ä¾ÀËÕ » Ê»ØË¹Ø Ê»ØËÔΠɾ½ÁÄÁÊ˹ÆǻùÊ˹Æǻù ºÇÄÕÑÁÆÊË»Ç ÊÁÄÊÁÄ ÁÁ »ÇÀÅÇ¿ÆÇÊ˾ »ÇÀÅÇ¿ÆÇÊ˾ ƹÑÁÎ ÊÇʾ½¾Â ÈÇÖËÇÅÌÈÇÖËÇÅÌ É¹ºÇ˹ËÕÉ ÁÀ¹ºÇË¹Ë ¯¾ÆÕ Á ÊÆÁŹËÕ ÈÉÇϾÊÊ Éǽǻ ÄÁºÇÉ˾ŹùÄ×ÃÉ˾ŹùÄ× ¿¾ ÎǽÁËÕ Êà ½¾ÂÊË»Á˾ÄÕÆǾÊËÕÁºÌ½¾Ëƹ½Ð¾Å¨Ç½Ë»¾É¿½¾½¾ÂÊË»Á˾ÄÕÆÇgeneral of one¾ÊËÕ ofÁ ºÌ½¾Ëthe largƹ½-оŨǽ˻¾É¿½¾ Ĺ»ÆÔÂɾ½¹ÃËÇÉĹ»ÆÔÂɾ½¹ÃËÇÉ ½¢§¥±³¢£¡¥ÂǺŷÑÓÂÃÁºÅµ ËɹÄÕÆÇÂÁÇÊËÇÐÆÇ»ÉÇÈÔest Russian prodcos Russian ùžɹÅÁ ÈÇ ÈØ˹ŠÇʻǺǿ½¾ÆÆÔÎ À¾ÃÇ» Á ¢§¥±³¢£¡¥inTerview ÆÁ¾ÅËÇÅÌØ»ÄؾËÊØÃÇÄÁоÊË»ÇÊǺɹÆÆǼǻÖËÇÅÆÁ¾ÅËÇÅÌØ»ÄؾËÊØÃÇÄÁоÊË»ÇÊǺɹÆÆǼǻÖËÇÅ ¿½¹ËÕ ÃǼ½¹ÇÆÁ¹½¹ÈËÁÉÌ×ËÊØÃÆÇÉŹÄÕÆÇÂ$POUFOU3FQPSU$POUFOU3FQPSU ÈÇÄÌÈɹÀ½ÆÁÐÆÇÅ ÆÇžɾŹ˾ÉÁ¹Ä¹ ÈÇÄÌÈɹÀ½ÆÁÐÆÇÅ ÆÇžɾŹ˾ÉÁ¹Ä¹World Studios, who shared ¡his ÖËÇopinion ÈÇÁÊËÁƾ on international ˾ƽ¾ÆÏÁÇÀÆÔ¾ ÈÉÇϾÊÊÔ ¿ÁÀÆÁc ÈÉÇоŠÐËÇºÔ ÈÉÁ»Ä¾ÐÕ ÀÉÁ˾ÄØ §¡¨¥¦YuriƺŸº¾ºÅ¸ºY¾ s¢§¢¿apronov¥§µÅµÇµº· : ƾǺÎǽÁÅÇ ½¾ÂÊË»Á˾ÄÕÆÇ Èɾ½Ê˹»ÁËÕ ¾¼Ç ¢Âµ¹µÂÂоÁÃÁºÂǵ¹µÂÂоÁÃÁºÂÇ ¾½Õ¾ÊÄÁɹÊÊÅÇËɾËÕ«§¨ÔÈÉǼɹÅÅÌÃɹcoproduction opportunities «aºÉ½Ë½Çµ½¹º¾ÈµÆlthough we already ÁÆÊÃÁÎùƹÄÇ» ÃÈÉÁžÉÌ À¹ÈÉÇÑÄÔ¼ǽ ËÇwith ʾ¼Ç½ÆØÑƾÂʾ¼Ç½ÆØÑƾ the CIS, problems ˾ž of Rus- »ÆÁŹÆÁ×ÐËÇËÇƾÈÉÇÊËÇÁÆ˾ɾÊƾÆÕÃǾ ºÎºÃÆǵÓÇÆԺκÃÆǵÓÇÆÔ ¹ÊÇ»¾ÉѾÆÆÇƾÇɽÁƹÉÆǾ¦Ç»Ê¾ÅÌ¿¾¾ÊËÕ know异 howÆÇѹºÉ½Ë½Ç to make good ÌÇÊÆÇ»ÆÔÎÁÀÆÁÎÁžÆÆÇÊǺÊË»¾ÆÆǾÈÉÇÁÀÆÇžɹsianÆÇžɹ film ÅÔÅÔindustry ÇÊ˹ÆÇ»Á and the ways ºŵÆÄÅùµÂÂкɽÀÑÁРºÅcontentµÆÄÅà ¹forµÂÂÐ Tv ºÉchannels½ÀÑÁÐ »Ç½ÊË»ÇÄÁÊÕtheÄÁÊÕ state ƹƹ ǽÆÇÂǽÆÇÂshould »ÇÀ¼Ä¹»ÄØ¾Ë ÁÀÁÀsupport ʹ it. And Èɾ½¾Ä ƾȾɾÊ˹ɹËÕÊغÔc ¿ÃÇÃÅк¶ÐÀ½Æü¹µÂйÿÃÇÄÅÃɺÆƽõÀÑÂÐÊÃÅк¶ÐÀ½Æü¹µÂйà »Ê¾É¾ÂËÁƼÁ¨ÉÁоÅÅÔÎasÅÔÎ usual ºÇľÀƾÆÆÔκÇľÀƾÆÆÔÎ you will find ˾Šlots of new we still have challenges Ç˾оÊË»¾ÆÆÇÂÃÁÆÇÁÆÇ˾оÊË»¾ÆÆÇÂÃÁÆÇÁÆ Æ˺µŽÆÇ÷ »ÄÁ½¾ÉԻʾйҾ»Ôprojects launched in produc- with features¿Å½¼½Æµ¿Å½¼½Æµ production ºÁ»¹×ËÊؽÌÊËÉÁÁsÉÔÆþÃÁÆÇtion½ÌÊËÉÁÁ (or sfinished)ÉÔÆþ ÊǺÊË»¾ÆÃÁÆÇ by the CIS ÆԾ˾¹ËÉÇ»prodcos˾¹ËÉÇ» ÈÉǾÃËÔ for ¦¹¦¹ last ÊËɹÆÁϹΠÁÀ few »¾É weeks, as and distribution» (26) ËÁùÄÕÆÔÎ$POUFOUwell$POUFOU as the 3FQPSU3FQPSU freshest ÁÄÁ ÅÔÅÔ ½¹¿¾ ƾnews from ¼ÇÉÁÀÇÆ˹ÄÕÆÔÎÄÁƾǽÆÇÃɹËÆÇCISǽÆÇÃɹËÆÇ content distribution È̺ÄÁÃÇ mar- ¾Ã »¹ÄÁÅƾÆÁØÇËÇÅ ÐËÇkets.»¹ÄÁ ÇÊ˹»ÄØØÅƾÆÁØÇËÇÅ ½¹Ä¾ÃÇÐËÇ »ÆÁÀÌ˹ºÄÁϼÇÄÄÁ¾½»¹¾½»¹ ÄÁÄÁ ƾƾ ÇÊÆÇ»ÆÇ ®«¡¢£ª¥¢ ÈÉǺľÅÇÂÈÉǺľÅÇ ÎÇËØ ÎÇËØ ÖËÌ ®«¡¢£ª¥¢Contents »Ì½ÊÃÁ¾Russian, ºÄÇú¹Ê˾ÉÔUkrainian, Kazakhstan ˾Å̹ÃËÁ»ÆÇÈǽÆÁŹ˾ÅÌ ¾ÊÄÁ¹ÃËÁ»ÆÇ ÈǽÊÐÁ˹ËÕÈǽÆÁŹ ×˻ʾ ÃÇÅÌƾº¾ÀɹÀ×Ëand»Ê¾ otherÃÇÅÌ CISƾ contentº¾ÀɹÀ markets ¤П¥¥££¦§£RР£o ОИЗВОДСТВО d u c£ t i¦§ o n (£2): ÊËÇÁÅÇÊËÕ ÈÇÃÌÈÃÁ ¤p : ÄÁÐƹÄÁÐƹevolves Ê̽պ¹Ê̽պ¹rapidly, ƹÏÁÇespecially in ǽÆǼÇlast few years. ¼ÇÄÄÁ»Ì½ÊÃÇ Local TV stations §SС¦¡eЕ r Р i ИАЛe S ( 2) ¼ÇƹÄÕÆǼÇÃÁƾŹËǼɹƹÄÕÆÇ¼Ç ÃÉÌÈÆǺ׽¿¾ËÆǼÇÃÁƾŹËǼɹ ͹ ͹ switched ʽ¾É¿Á»¹×Ҿ into a real race for Eu- ¨TVТ¡ª¡²¢ЕЛЕФИЛЬМ m o V i e S ( 7) ÍÁÄÕŹÁÊɹ»ÆÁËÕ¾¾ ɹÀ»ÁËÁ¾É¹À»ÁËÁ¾ropean, American ÁƽÌÊËÉÁÁ and Asian ÊÈÉǽ¹ÃÑƺ׽¿¾ËÇÅTV formats to adapt them for ¨TVТ¡®¤©ЕЛЕШОУ S h o w S (8 ) ½¹¿¾ÈÇÄÆǼÇÈÇÄÆÇ¼Ç ¾¿¾½Æ¾»ÆÇ¼Ç Å¾ËɹžËɹ ƹ ÈÇÊËÊÇ»¾ËÊÃÇÅÈÇÊËÊÇ»¾ËÊÃÇÅthe CIS television. ÈÉÇFor example FА£¢¬µНe aИTМАu rЦИ e FЯi l m S (13) ÑÇÌ ÊËɾÄù »¾ÊÇ» ÊËɹÆÊË»¾ ÊËɹÆÊË»¾ the number of Ø»ÄؾËÊØ acquired and ϾľÊÇǺɹÀÆÇÊËÁǽadapted TV formats in 2000- distRiДB¤ ©¢£ОКУutionМЕН¨Т¡²£±А ЛЬ(16НЫЙ) ¥¦¤ ПР ОЕ К¨Т ÆÇÀƹÐÆÇÊÃÄÇÆؾËÊػù˹ÊËÉÇÍÁоÊùØù˹ÊËÉÇÍÁоÊÃ¹Ø Æ¾ λ¹Ëùλ¹Ëù2009 almost ÃÁÆÇÀ¹ÄÇ»ÃÁÆÇÀ¹ÄÇ» equals §½ the same К£¤ª¡²¢ИНОФИЛЬМ ÈÇÄÕÀÌÈÇÊľ½Æ¾¼Ç ƹÃÇƹÃÇquantity ÉÔÆÇÃÉÔÆÇà in ÈÉǽÇÄ¿¹2010 and first ci n e m a R e l e a s e s quarter of 2011 (we’ll focus Д ¦§¥ИСТР ИБ ¨У«´ЦИЯ ¾Ë¾Ë ÊËɾÅÁ˾ÄÕÆÇÊËɾÅÁ˾ÄÕÆÇ É¹À o v e R v i e w (20) »Á»¹ËÕÊا½Æ¹ÃÇ»Á»¹ËÕÊØin details ÊÈɹ»¾½ÄÁ»Ç ¡on¡ ¾ÊÄÁ¾ÊÄÁthis item ÈÇ in the ÊËÁnext ɹ½Áissue »Ê¾ of ¿¾ CIS: ÈÉÁ Content К¥°АДР Ы »Ç½Ç»»Ç½Ç» ½ÄؽÄØ ÇÈËÁÅÁÀŹ an a l y t i c a l a R t i c l e (22) ÇËÆÇÊÁ˾ÄÕÆÇÌ»¾ÄÁо½¾ËÊØÇËÆÇÊÁ˾ÄÕÆÇReport).