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Tier 2 Partners Tier 3 Partners Highlighted HIGHLIGHTED SPEAKERS FATMA SAMOURA LIZHANG JIANG CARLOS CORDEIRO HERNÁN CRESPO SECRETARY GENERAL PRESIDENT PRESIDENT FORMER INTERNATIONAL/VICE PRESIDENT FIFA DESPORTS DDMC UNITED STATES SOCCER FEDEREATION ARGENTINA/PARMA FC TIER 2 PARTNERS TIER 3 PARTNERS SELECTED SPEAKERS YON DE LUISA DECO WIM JONK MARCUS KAM DANIEL STENZ ROUVEN KASPER GRUPO TELEVIISA CEO CEO CEO (CHINA) TECHNICAL DIRECTOR MANAGING DIRECTOR VICE PRESIDENT OF SPORTS D20 SPORTS CRUYFF FOOTBALL AC MILAN SHANDONG LUNENG TAISHAN FC FC BAYERN MUNICH CHINA ADOLFO BARA CRAIG JOHNSTON CORNÉ GROENENDIJK MANAGING DIRECTOR, SALES & HONG YOUQIANG DAVID DEIN FORMER LIVERPOOL FC & HEAD OF ROGER MEACOCK MANAGER AJAX COACHING ACADEMY VICE PRESIDENT FORMER VICE CHAIRMAN HEAD OF SCIENCE MARKETING INNOVATION AFC AJAX GUANGZHOU R&F FC ARSENAL & THE FA TOTUM SPORTS LALIGA ADIDAS ANGELA SMITH LI HAOJIE SHOTO ZHU RUBEN JONGKIND LOIC BIVER KATE DOWLER INTERNATIONAL PROJECTS MANAGER & CHAIRMAN FOUNDER & CEO CREATIVE DIRECTOR GENERAL MANAGER HEAD OF INTERNATIONAL RELATIONS COMMUNITY AMBASSADOR TIANRONG SPORTS OCEANS SPORTS & ENTERTAINENT CRUYFF FOOTBALL HUBLOT GREATER CHINA PREMIER LEAGUE STOKE CITY FC MEDY WANG NIKOLAUS VON DOETINCHEM JAKE MARSH LIU JIANHONG MARIE FARAG ED ENGELKS HEAD OF SCHOOLS & FOOTBALL SENIOR VICE PRESIDENT, MEDIA-GLOBAL HEAD OF INTEGRITY OPERATIONS FORMER PRESENTER & SENIOR SPORTS NUTRITIONIST TECHNICAL DIRECTOR BRITISH COUNCIL LAGARDERÈ SPORTS PERFORM COMMENTATOR, CCTV TOTUM SPORTS GUANGZHOU R&F F.C. NIKKI WANG JUVAN WONG BENJAMIN WAHL DIANDIAN CHENG ANDREW COLLINS PAUL LIU ASSOCIATE DIRECTOR, INTERNATIONAL HEAD OF COMMERCIAL OPERATIONS (ASIA) HEAD OF CHINA FOUNDER CEO DIRECTOR OF UNILUMIN SPORTS BUSINESS DEVELOPMENT - CHINA MARKET MANCHESTER UNITED BORUSSIA DORTMUND ECOSPORTS MAILMAN UNILUMIN GROUP DELOITTE DAVID NG MARK SUTCLIFFE JAMES KITCHING NICK DE MARCO DANIEL CRAVO JEFF NATHENSON CO-FOUNDER & CEO CEO MANAGING DIRECTOR BARRISTER SENIOR PARTNER INTERNATIONAL MANAGING DIRECTOR SUPER GENERATION INVESTMENT HONG KONG FOOTBALL ASSOCIATION KITCHING SPORTS BLACKSTONE CHAMBERS CRAVO, PLASTL & BALBUENA WHISTLE SPORTS (HOLDING COMPANY OF EDG ESPORTS CLUB) PINQI ZHAO TREVOR WATKINS ALFREDO LORENZO RICHARD YOUNG YANG ZITAO JEFF RUFFALO CEO & CO-FOUNDER GLOBAL HEAD OF SPORT INTEGRITY & SECURITY DIRECTOR MANAGING DIRECTOR OFFICIAL COMMENTATOR SENIOR ADVISOR WANPLUS PINSENT MASONS LALIGA NFL CHINA FIFA ONLINE 3 2022 WINTER OLYMPIC GAMES FRIEND CHEN SERGI TORRENTS PAUL WOODLAND NICOLAS EVANS ANDREU BARTOLÍ ROWAN SIMONS CO-FOUNDER & CEO COUNTRY MANAGER, CHINA HEAD OF FOOTBALL DEPARTMENT GROUP LEADER QUALITY PROGRAMME CO-FOUNDER & CEO FOUNDER LONGZHU.COM LALIGA HONG KONG FOOTBALL ASSOCIATION FIFA SOCCERDREAM CHINA MEDIA MANAGEMENT INC CONFERENCE AGENDA: THE STUDIO - DAY 01 9:30 AM - 10:00 AM OPENING CEREMONY Over the years Soccerex opening ceremonies have featured FIFA Presidents, Prime Ministers, Royalty and some of the world’s best players. The inaugural Soccerex China will kick off with a series of welcome addresses from regional and international dignitaries including Soccerex Chairman, Tony Martin. FATMA SAMOURA SECRETARY GENERAL, FIFA TONY MARTIN CHAIRMAN, SOCCEREX LIU JIANHONG (HOST) FORMER PRESENTER & SPORTS COMMENTATOR, CCTV 10:00 AM - 10:30 AM THE BIG INTERVIEW Whether it is Gianni Infantino, Diego Maradona or Raul, Soccerex events regularly deliver insightful interviews with football’s elite and Soccerex China will be no different with an exclusive 1-2-1 interview with one of the most important and influential figures in the global game. 11:15 AM - 11:45 AM UNITED. CERTAINTY. OPPORTUNITY: THE UNITED BID TO HOST THE 2026 FIFA WORLD CUP In the spirit of unity, Canada, Mexico and the United States of America have joined together to bring the biggest, most ambitious FIFA World Cup™ in history to North America. The three CONCACAF nations are bidding to jointly host an expanded 48 team tournament and at Soccerex China we will hear from senior bid committee members, as they discuss what this ground breaking tournament would mean for their three countries and the game of football around the world. CARLOS CORDEIRO PRESIDENT, US SOCCER YON DE LUISA VICE PRESIDENT OF SPORTS, GRUPO TELEVISA 11:45 AM - 12:15 PM MAJOR SPORTS EVENTS IN CHINA: FROM BEIJING 2008 TO HOSTING A FIFA WORLD CUP Soccerex China will provide the global football community the opportunity to learn about China’s past, present and future major sports events. A panel of experienced event organizers and local market experts will draw on their experience of hosting events in China to highlight the learnings and opportunities for these future events and how they can best deliver events that leave a meaningful legacy for sport in China. JUN LIU VICE PRESIDENT, CHINA SPORTS INDUSTRY GROUP JEFF RUFFOLO SENIOR ADVISOR, 2022 WINTER OLYMPIC GAMES ROWAN SIMONS (MODERATOR) FOUNDER OF CHINA MEDIA MANAGEMENT INC 2:00 PM - 2:45 PM HOW EDUCATION, COACHING & TECHNOLOGY CAN SHAPE CHINA’S FOOTBALL FUTURE In this session, a panel of regional and international experts will explore the synergies between football and education and look at the possible ingredients for establishing China’s winning football formula. WIM JONK CEO, CRUYFF FOOTBALL RUBEN JONGKIND HEAD OF TALENT DEVELOPMENT, CRUYFF FOOTBALL DANIEL STENZ HEAD TECHNICAL DIRECTOR, SHADONG LUNENG TAISHAN FC 3:30 PM - 4:15 PM SPONSORSHIP & CHINA’S SPORTS ECONOMY In this session we will hear from a mix of Chinese and global brands as they discuss the trends in Chinese sport sponsorship, what the future might hold for the market and how this investment is really benefitting Chinese sport. LIZHANG JIANG PRESIDENT, DESPORTS DDMC ADOLFO BARA MANAGING DIRECTOR, SALES & MARKETING, LALIGA LOIC BIVER GENERAL MANAGER, HUBLOT GREATER CHINA SHOTO ZHU FOUNDER & CEO, OCEANS SPORTS & ENTERTAINMENT ANDREW COLLINS (MODERATOR) MAILMAN, CEO 4:45 PM - 5:30 PM THE FUTURE OF BROADCASTING At Soccerex, broadcasting experts from China and other leading markets will share their views about the current landscape and the future of broadcasting. NIKOLAUS VON DOETINCHEM SENIOR VICE PRESIDENT, MEDIA - GLOBAL, LAGARDÈRE SPORTS JEFF NATHENSON MANAGING DIRECTOR INTERNATIONAL, WHISTLE SPORTS ROWAN SIMONS (MODERATOR) FOUNDER OF CHINA MEDIA MANAGEMENT INC CONFERENCE AGENDA: THE ACADEMY - DAY 01 10:40 AM - 11:00 AM SOCCERDREAM – VIRTUAL REALITY FOOTBALL TRAINING In this exclusive presentation, SoccerDream will showcase how their innovative Virtual Reality Training Platform, powered by the Ekkono (method used by top clubs such as Paris Saint-Germain) accelerates game intelligence learning, as demonstrated in China in collaboration with the State General Administration of Sports and HTC. ANDREU BARTOLÍ CO-FOUNDER & CEO, SOCCERDREAM 12:00 PM - 12:20 PM AJAX AND GUANGZHOU R&F PARTNER TO SHAPE THE NEXT GENERATION OF CHINA’S FOOTBALL STARS At Soccerex China, AFC Ajax will speak alongside leading Chinese club, Guangzhou R&F about their new cooperation and how they will collaborate to improve the R&F Football academy and the development of youth talent in the region. ED ENGELKES TECHNICAL DIRECTOR, GUANGZHOU R&F FC CORNÉ GROENENDIJK MANAGER AJAX COACHING ACADEMY, AFC AJAX HONG YOUQIANG VICE PRESIDENT, GUANGZHOU R&F FC ANDREW COLLINS (MODERATOR) MAILMAN, CEO 12:20 PM - 12:40 PM SPECIALIZED AND SUSTAINABLE - THE WAY OF FC BAYERN IN CHINA In this special session Rouven Kasper, Managing Director FC Bayern Munich Shanghai will discuss the different aspects of the clubs approach to China including their football academies, academic partnerships and their innovative use of technology to engage their huge Chinese fan base. ROUVEN KASPER MANAGING DIRECTOR, FC BAYERN MUNICH CHINA ANDREW COLLINS (MODERATOR) MAILMAN, CEO 2:00 PM - 2:20 PM 5 GAME CHANGERS TO CHINA’S SPORTS INDUSTRY IN 2018 In 2018, integration of new technologies and diversified fan engagement will be key to success in China’s sports industry. Finding ways to engage with fans on a deeper level that increases their value to the club will be crucial. Game changers, such as esports, emerging social platforms and cross-industry collaboration will become more important, as will the production of high-quality video which will continue its rise in popularity. DAVID HORNBY HEAD OF SPORT, MAILMAN 2:50 PM - 3:10 PM THE FUTURE OF TECHNOLOGY, D.A.T.A AND HOW CHINA WILL WIN THE WORLD CUP In this exclusive presentation, Craig Johnston, Liverpool FC Legend and inventor of the adidas Predator boot, demonstrates his innovative coaching and educational methodologies. Johnston has combined interactive technology, gamification and cloud based analytics to provide a global measurement standardization for football performance. Like a golf handicap, it tests, measures then rates and ranks the basic skills, which enables players and coaches to turn their skills into scores into stats. This breakthrough for the game “guarantees improvement “for all players, coaches and teams by creating hard D.A.T.A. and FACTS. Johnston will demonstrate how China can use this educational breakthrough, to not only become a global football superpower, but to win the FIFA World Cup. CRAIG JOHNSTON FORMER LIVERPOOL FC PLAYER & FORMER HEAD OF FOOTBALL INNOVATION, ADIDAS 3:20 PM - 3.50 PM TOTUM SPORT – EXACTLY WHAT YOUR BODY NEEDS In this session we will hear from Totum Sport about their revolutionary, 100% natural, sports supplement that delivers complete hydration for athletes leading to enhanced stamina, sustained focus and faster recovery. ROGER MEACOCK HEAD OF SCIENCE MARIE FARAG NUTRIONIST JOHN KELLEHER
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