The Great Firewall
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7/9/2018 Digital Happiness in China 2018 Enterprise Acceleration Briefing, Reboot Happiness, Barcelona, 7th September 2018 Ed Sander, ChinaTalk The Great Firewall www.chinatalk.nl 2 1 7/9/2018 The Chinternet Outside the Great Firewall Inside the Great Firewall Google Baidu, Qihoo, Sogou Facebook Qzone, Kaixin001, RenRen Twitter Sina Weibo, Tencent Weibo MSN Tencent QQ Youtube iQiyi, Tencent Video, Youku Tudou, etc Wikipedia Baidu Baike, Weigi Baike Foursquare Jiepang Groupon Meituan, Dianping, Nuomi eBay Taobao Linkedin Linkedin, Ushi, Tianji, Dajie Whatsapp Weixin (WeChat) Blogger, Wordpress Sina Boke, Sohu Boke Tinder / Grindr MoMo, TanTan / Blued Vine Meipai, Weishi Instagram Miaopai, Meitu Periscope, Merecat Ingke, YY, Yizhibo, Douyu,www.chinatalk.nl Panda TV 3 WeChat 2 7/9/2018 7:00 AM - Checking Moments Timeline and Chats www.chinatalk.nl 5 Entering Chinese Text • Drawing and choosing the right characters • Entering pinyin and choosing the right characters • Voice messaging www.chinatalk.nl 6 3 7/9/2018 8:00 AM - Cycling to the metro station Source: CCTV www.chinatalk.nl 7 8:10 AM Pay for Metro www.chinatalk.nl 8 4 7/9/2018 8:15 AM - Catching up with Subscription Accounts www.chinatalk.nl 9 8:45 Getting a snack from a Bingobox www.chinatalk.nl 10 5 7/9/2018 www.chinatalk.nl 11 Unmanned Store Payment Methods self-scanning + RFID + Just walk out mobile payment Facial recognition www.chinatalk.nl 12 6 7/9/2018 Aspects of New Retail Connecting online Optimisation of & offline shops logistical chain (e.g. Hema) (inventory management) Technology (AI, Big Data) Intelligent self-service concepts Retailtainment (unmanned stores, facial recognition) www.chinatalk.nl 13 YouTube: New Retail www.chinatalk.nl 14 7 7/9/2018 10:00 AM - Visiting a customer: Hailing & Paying a Taxi Enter your location and destination. www.chinatalk.nl 15 Hailing & Paying a Taxi Interested driver Number of and license plate, drivers 1,3 km and 2 notified. minutes away. Option to call driver. Confirm getting Offer a tip. in the cab or cancel. www.chinatalk.nl 16 8 7/9/2018 Hailing & Paying a Taxi Pay with WeChat Payment by entering the cab fare. Enter pin code Processing www.chinatalk.nl 17 11:30 AM - Ordering lunch Choose items from the menu. ‘I want to order food’. www.chinatalk.nl 18 9 7/9/2018 Ordering lunch Order confirmation Payment confirmation www.chinatalk.nl 19 Ordering lunch www.chinatalk.nl 20 10 7/9/2018 3:00 PM - Online Shopping: JingDong www.chinatalk.nl 21 3:00 PM - Online Shopping: WeiDian www.chinatalk.nl 22 11 7/9/2018 5:15 PM - Getting a cold drink Pick a drink www.chinatalk.nl 23 Getting a cold drink Scan the QR code in WeChat. Choose to pay with WeChat. www.chinatalk.nl 24 12 7/9/2018 Getting a cold drink Buy now www.chinatalk.nl 25 6:00 PM - Doing groceries … “You are welcome to pay by WeChat.” www.chinatalk.nl 26 13 7/9/2018 Paying for groceries Payment instructions at the cash register. www.chinatalk.nl 27 Paying for groceries Cashier scans bar code on phone. Payment confirmation. www.chinatalk.nl 28 14 7/9/2018 Paying for groceries www.chinatalk.nl 29 7:30 PM – Dinner with friends: Group Buying (Dianping) www.chinatalk.nl 30 15 7/9/2018 10:00 PM - Hospital appointments www.chinatalk.nl 31 But there’s more ... Send money Donate to Savings. to friends. charity. Flight & train Pay utilities. Public services tickets Share the bill. Movie tickets www.chinatalk.nl 32 16 7/9/2018 Third Party Collaborations www.chinatalk.nl 33 The West vs China www.chinatalk.nl 34 17 7/9/2018 35% of mobile time is spent on WeChat 50% of WeChat users spend 90 minutes or WeChat, 35% Rest, 45% more per day in WeChat >90% of Chinese smartphone owners use Other QQ, 10% Tencent, WeChat 10% Source: Mary Meeker 2016 Internet Trends Report, KGCB, Hillhouse Capital www.chinatalk.nl 35 WeChat MAU Growth (millions of users) MAU 1,200 1,040 1,058 980 989 938 963 1,000 889 846 806 762 800 687 650 600 549 600 500 468 438 396 400 355 272 236 195 200 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2013 2013 2013 2013 2014 2014 2014 2014 2015 2015 2015 2015 2016 2016 2016 2016 2017 2017 2017 2017 2018 2018 MAU www.chinatalk.nl 36 18 7/9/2018 QR-Codes in the West? www.chinatalk.nl 37 % of Internet Users using QR Codes in 2015 60% 50% 50% 40% 30% 21% 20% 20% 16% 13% 13% 10% 10% 7% 0% China Singapore Brazil Italy USA Germany France UK Source: WeAreSocial www.chinatalk.nl 38 19 7/9/2018 Mobile Payment: WeChat Pay and Alipay www.chinatalk.nl 39 On the street ... Pictures: Ed Sander & Christina Xu www.chinatalk.nl 40 20 7/9/2018 What does this mean for the west? Voice Messaging WeChat Whatsapp 2011 Aug 2013 FB Messenger Jan 2013 www.chinatalk.nl 42 21 7/9/2018 WebChat WhatsApp Jan 2015 www.chinatalk.nl 43 WebChat WeChat July 2012 www.chinatalk.nl 44 22 7/9/2018 Paying friends FB Messenger July 2015 WeChat June 2014 www.chinatalk.nl 45 Hailing a Ride FB Messenger Dec 2015 WeChat Jan 2014 www.chinatalk.nl 46 23 7/9/2018 Ordering food Facebook May 2017 WeChat Feb 2014 www.chinatalk.nl 47 Instagram Shopping Tags Instagram June 2018 Mogujie <2013 www.chinatalk.nl 48 24 7/9/2018 Copying the Copycat www.chinatalk.nl 49 Xìng fú www.chinatalk.nl 50 25 7/9/2018 Not always xìng fú Dockless Rental Bikes www.chinatalk.nl 52 26 7/9/2018 Dockless Rental Bikes www.chinatalk.nl 53 Privacy www.chinatalk.nl 54 27 7/9/2018 Didi Hitch Source: whatsonweibo.com www.chinatalk.nl 55 Xìng fú www.chinatalk.nl 56 28 7/9/2018 CONTACT ED SANDER (艾徳) + 31 (0) 651 214 206 THANK [email protected] @edsander YOU www.chinatalk.nl nl.linkedin.com/in/edsander/ 29.