2019 Muahs Awards Press Coverage Report

2019 MUAHS AWARDS PRESS COVERAGE REPORT

event SATURDAY, FEBRUARY 16, 2019 | THE NOVO AT L.A. LIVE event

1 MEDIA COVERAGE SUMMARY As of March 2018, the 2019 Make-Up Artists & Hair Stylists Guild Awards earned audience impressions of over 625.3 million* and received over 1.2K press breaks.

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*NUMBERS AND ANALYTICS GATHERED VIA PR NEWSWIRE, CISION AND PREVIOUS HISTORICAL DATA. 2 MEDIA VALUES OVERVIEW

TOTAL TOTAL TOTAL PICK UP AUDIENCE PUBLICITY VALUE 1.2K+ 625.3+ MILLION $10-15 MILLION*

• TOTAL PICKUP: This number reports how many news outlets have picked up the story. Thirteen (13) press releases and media alerts were distributed and have been mentioned/featured over 1.2K times on various outlets. • TOTAL AUDIENCE: This is the number of online news visitors each outlet receives that shows us the potential views. A total of 302.9+ Million viewers were exposed to the MUAHS press releases and media alerts through each outlet. • TOTAL PUBLICITY VALUE: Publicity value can also be viewed as free ‘ad value,’ as mentions of MUAHS via the respective press release or media alert takes up real estate on the many different outlet’s websites. event

*NUMBERS AND ANALYTICS GATHERED VIA PR NEWSWIRE, CISION AND PREVIOUS HISTORICAL DATA. 3 PRESS RELEASES AND MEDIA ALERTS Thirteen (13) press releases and media alerts were distributed for the 2019 MUAHS Awards: May 23 Awards Timeline Announcement Release Oct. 15 Submissions Open Announcement Nov. 1 Submissions Close Announcement Nov. 20 Lifetime Achievement Announcement – Susan Cabral-Ebert & Robert Stevenson Dec. 19 Melissa McCarthy Honoree Announcement Jan. 10 Nominations Announced Jan. 15 Loni Love – Host Announcement Jan. 17 Livestream Frankie Grande Announcement Feb. 5 Media Alert #1 Feb. 8 Media Alert #2 - Presenters Feb. 10 Media Alert #3 – Additionalevent Presenters Feb. 12 Media Alert #4 Feb. 16 Winners Announcement

4 PRE-EVENT BREAKS

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5 MEDIA BARTERS/TRADE ADVERTISEMENTS

A full-page color ad ran in THR’s Feb. 13 issue. Magazines were distributed at the award show. (Total barter value - $10K)

A full-page color ad ran in Variety’s Feb. 12 issue that were also distributed at the award show. (Total barter value - $31K)

Banners ran on SHOOTonline’s email newsletter and SHOOTonline.com from Jan. 16 to Feb. 15. event

6 BEST PERIOD AND/OR BEST SPECIAL MAKE-UP EFFECTS DANCING WITH THE STARS: JUNIORS HONOREES CHARACTER HAIR STYLING THE ASSASSINATION OF GIANNI VERSACE: ZENA SHTEYSEL GREEN, ANGELA MOOS, CONGRATULATIONS BLACK PANTHER AMERICAN CRIME STORY PATTI RAMSEY BORTOLI CAMILLE FRIEND, JAIME LEIGH MCINTOSH, MICHAEL MEKASH, SILVINA KNIGHT, HENRY DANGER TO ALL OF THE LOUISA ANTHONY DAVID ANDERSON MICHAEL JOHNSTON, PATTI BRAND-REESE, BLACKkKLANSMAN AMERICAN HORROR STORY: APOCALYPSE MELANIE MILLS HONOREES LAWANDA PIERRE-WESTON, SHAUN PERKINS ERYN KRUEGER MEKASH, MIKE MEKASH, SESAME STREET BOHEMIAN RHAPSODY DAVID ANDERSON JANE DIPERSIO-MURPHY AND NOMINEES JAN SEWELL, JULIO PARODI GENIUS: PICASSO WALK THE PRANK MARY POPPINS RETURNS DAVINA LAMONT, GORAN LUNDSTROM, JENNIFER ASPINALL, NED NEIDHARDT PETER SWORDS KING, PAULA PRICE NATASHA LEES OF THE MARY QUEEN OF SCOTS SATURDAY NIGHT LIVE BEST HAIR STYLING SUSAN CABRAL-EBERT JENNY SHIRCORE, MARC PILCHER LOUIE ZAKARIAN, JASON MILANI, *TIE LIFETIME ACHIEVEMENT AWARD TOM DENIER JR. A SERIES OF UNFORTUNATE EVENTS WESTWORLD JULIE MCHAFFIE, DIANNE HOLME MAKE-UP BEST SPECIAL MAKE-UP EFFECTS AQUAMAN JUSTIN RALEIGH, KEVIN KIRKPATRICK, DANCING WITH THE STARS: JUNIORS JUSTIN RALEIGH, OZZY ALVAREZ, SEAN GENDERS THOMAS FLOUTZ KIMI MESSINA, CHERYL ECKERT, KIM FERRY 2019 BLACK PANTHER HENRY DANGER JOEL HARLOW, KEN DIAZ, SIAN RICHARDS MOTION PICTURE MADE FOR JOE MATKE, ROMA GODDARD, DWAYNE ROSS STAN & OLLIE TELEVISION OR SPECIAL LIP SYNC BATTLE SHORTIES MARK COULIER, JEREMY WOODHEAD JERILYNN STEPHENS, KATHLEEN LEONARD, THE BALLAD OF BUSTER SCRUGGS ROMY FLEMING MAKE-UP BEST CONTEMPORARY MAKE-UP CHRISTIEN TINSLEY, COREY WELK, ROLF KEPPLER SESAME STREET A LEGENDARY CHRISTMAS JACKIE PAYNE VICE APRIL CHANEY, ALLISON BRYAN, GREG CANNOM, CHRISTOPHER GALLAHER WALK THE PRANK VANESSA DIONNE URSULA HAWKS, MICHELLE NYREE-COLLINS ROBERT LOUIS STEVENSON KING LEAR ARTISTS & LIFETIME ACHIEVEMENT AWARD TELEVISION SERIES, TELEVISION MINI NAOMI DONNE, SARA KRAMER SERIES OR TELEVISION NEW MEDIA SERIES MTV MOVIE & TV AWARDS COMMERCIALS AND MUSIC VIDEOS HAIR STYLING DIONNE WYNN OPRAH WINFREY PRESENTS: BEST MAKE-UP BEST CONTEMPORARY MAKE-UP AMERICAN HORROR STORY: APOCALYPSE AMERICAN HORROR STORY: APOCALYPSE BECOMING MICHELLE OBAMA HAIR STYLISTS DERRICK RUTLEDGE “PROMO” ERYN KRUEGER MEKASH, KIM AYERS, KERRY HERTA, JASON COLLINS, SILVINA KNIGHT TO ALL THE BOYS I’VE LOVED BEFORE SHARON TOOHEY, MADISON FARWELL CRISTINA WALTZ DANCING WITH THE STARS CAPITAL ONE “MONA LISA” JULIE SOCASH, ALISON GLADIEUX, DONNA BARD TANIA MCCOMAS, LESLIE DEVLIN SATURDAY NIGHT LIVE BEST CONTEMPORARY HAIR STYLING GUILD AWARDS THE 2018 ROSE PARADE JUSTIN TIMBERLAKE “SUPPLIES” LOUIE ZAKARIAN, AMY TAGLIAMONTI, KOJI OHMURA, MARIANNA ELIAS-TSANGARIS, JASON MILANI HOSTED BY CORD & TISH CANDY NEAL AMY MILLS THE HANDMAID’S TALE TIFFANY & CO. – 2018 SPRING CAMPAIGN: MELISSA McCARTHY BURTON LEBLANC, TALIA REINGOLD, JESUS CHRIST SUPERSTAR LIVE IN CONCERT DISTINGUISHED ARTISAN AWARD CHARLES LAPOINTE, KEVIN MAYBEE “BELIEVE IN DREAMS” FEBRUARY 16, 2019 ERIKA CACERES ERIN AYANIAN-MONROE WESTWORLD KING LEAR ELISA MARSH, ALLAN APONE, RACHEL HOKE NAOMI DONNE, SARA KRAMER VENUS DE MILO ON THE GO – AT THE 2018 MTV VIDEO MUSIC AWARDS “WONDERFUL PISTACHIOS” SHAWN FINCH, MAGGIE CONNOLLY MARGARET PRENTICE, BRIAN PENIKAS, NOMINEES BEST CONTEMPORARY HAIR STYLING MARK VILLALOBOS NOVO AMERICAN HORROR STORY: APOCALYPSE OPRAH WINFREY PRESENTS: MICHELLE CEGLIA, HELENA CEPEDA, BECOMING MICHELLE OBAMA BY MICROSOFT FEATURE LENGTH MOTION PICTURE ROMAINE MARKUS-MEYERS NICOLE MANGRUM BEST HAIR STYLING DANCING WITH THE STARS AMERICAN HORROR STORY: APOCALYPSE BEST CONTEMPORARY MAKE-UP GAIL RYAN, BRITTANY SPAULDING, BEST SPECIAL MAKE-UP EFFECTS “PROMO” AT L.A. LIVE *TIE JANI KLEINBARD COCAINE GODMOTHER JOE MATKE, FERNANDO SANTAELLA-NAVARRO A STAR IS BORN EMPIRE TREFOR PROUD, VICKI SYSKAKIS CAPITAL ONE “LOUISIANA PURCHASE” VE NEILL, DEBBIE ZOLLER, SARAH TANNO MELISSA FORNEY, THERESA FLEMING, KING LEAR AUDREY ANZURES, JACKLIN MASTERAN, BEAUTIFUL BOY NOLAN KELLY NAOMI DONNE, SARA KRAMER ELIZABETH RABE GRACE AND FRANKIE PHILIP K. DICK’S ELECTRIC DREAMS: CAPITAL ONE “MONA LISA” JEAN BLACK, ROLF KEPPLER AUDREY ANZURES, ELIZABETH RABE BOY ERASED KELLY KLINE, JONATHAN HANOUSEK, “CRAZY DIAMOND” MARLENE WILLIAMS KIRSTIN CHALMERS, KRISTYAN MALLETT, JUSTIN TIMBERLAKE “SUPPLIES” KIMBERLY JONES, MI YOUNG, KYRA PANCHENKO AUDREY FUTTERMAN-STERN, TOM OPITZ CRAZY RICH ASIANS THE HANDMAID’S TALE SATINDER CHUMBER THE ROYAL WEDDING WEIRD AL YANKOVIC – WEEZER “AFRICA” HEIKE MERKER, IRINA STRUKOVA KAROLA DIRNBERGER, EWA CYNK SEAN JAMES CUMMINS WELCOME TO MARWEN LIVE WITH CORD AND TISH! As part of the barter agreement AUTUMN BUTLER, JASON HAMER, VE NEILL, ROSALINA DE SILVA BEST PERIOD AND/OR THEATRICAL PRODUCTION WIDOWS CHARACTER MAKE-UP VINCENT VAN DYKE MA KALAADEVI ANANDA, DENISE PUGH-RUIZ, GLOW JACQUELINE FERNANDEZ LANA HOROCHOWSKI, MAURINE BURKE DAYTIME TELEVISION BEST MAKE-UP THE MARVELOUS MRS. MAISEL A TRIP TO THE MOON PATRICIA REGAN, CLAUS LULLA, VANESSA DIONNE, JESSICA MILLS, BEST CONTEMPORARY HAIR STYLING BEST MAKE-UP RENEE HORNER an ad with all nominees was A STAR IS BORN JOSEPH A. CAMPAYNO THE BOLD AND THE BEAUTIFUL LORI McCOY-BELL, JOY ZAPATA, SATURDAY NIGHT LIVE CHRISTINE LAI JOHNSON, CHRIS ESCOBOSA, ALADDIN DENISE REYNOLDS, PATRICE MADRIGAL FREDERIC ASPIRES LOUIE ZAKARIAN, AMY TAGLIAMONTI, JENNIFER WITTMAN ANNIE CRAZY RICH ASIANS JASON MILANI THE PRICE IS RIGHT WESTWORLD CAROL WOOD, JASON COLLINS VANESSA DIONNE, CHRISTINA TRACEY, HEIKE MERKER, SOPHIA KNIGHT BRANDI STRONA NAPPILY EVER AFTER ELISA MARSH, ALLAN APONE, RACHEL HOKE THE REAL DAYTIME THE ASSASSINATION OF GIANNI VERSACE: MELANIE MILLS, GLEN ALEN GUTIERREZ, CANDIDE DAWN TURNER, LARRY SIMS DARREN JINKS, BRANDI STRONA featured in the Variety February VOX LUX AMERICAN CRIME STORY MOTOKO HONJO CLAYTON ROBIN BEAUCHESNE, SILVINA KNIGHT, THE UNAUTHORIZED MUSICAL PARODY OF ESTHER AHN, DANIEL KOYE THE YOUNG AND THE RESTLESS ANA LOZANO PATRICIA DENNEY, MARLENE MASON, ROCKY HORROR WIDOWS KATHY JONES MICHAEL JOHNSTON, TYSON FONTAINE, LINDA FLOWERS, DANIEL CURET, JAMIKA WILSON BEST PERIOD AND/OR LAUREN LILLIEN CHARACTER HAIR STYLING BEST HAIR STYLING BEST PERIOD AND/OR AMERICAN HORROR STORY: APOCALYPSE BEST HAIR STYLING CHARACTER MAKE-UP THE BOLD AND THE BEAUTIFUL 12 issue. MICHELLE CEGLIA, HELENA CEPEDA, LISA LONG, DANIELLE SPENCER, DANIELLE DIXON ALADDIN BOHEMIAN RHAPSODY LYDIA FANTINI THE REAL DAYTIME DEBRA PARR, MICHELE ARVIZO, CHANTHY TACH JAN SEWELL, MARK COULIER GLOW ROBERTA GARDENER-ROGERS, RACHEL MASON, ANNIE MARY POPPINS RETURNS THERAESA RIVERS, VALERIE JACKSON RAY DODSON VANESSA DIONNE, CASSIE RUSSEK, DONNA LEVY PETER SWORDS KING, PAULA PRICE THE ASSASSINATION OF GIANNI VERSACE: THE YOUNG AND THE RESTLESS BLUES IN THE NIGHT MARY QUEEN OF SCOTS AMERICAN CRIME STORY REGINA RODRIGUEZ, ADRIANA LUCIO, DANIELLE RICHTER JENNY SHIRCORE, HANNAH EDWARDS, CHRIS CLARK, NATALIE DRISCOLL, VANESSA BRAGDON LOVE, ACTUALLY LIVE SARAH KELLY MASSIMO GATTABRUSI CASSIE RUSSEK, STEPHANIE FENNER, STAN & OLLIE THE MARVELOUS MRS. MAISEL CHILDREN AND TEEN IRMA NIEVES JEREMY WOODHEAD, MARC COULIER JERRY DECARLO, JON JORDAN, TOSCA VICE PEG SCHIERHOLZ TELEVISION PROGRAMMING JEANNA PARHAM, ASHLEY LANDIS KATE BISCOE, ANN PALA WILLIAMS, VIKINGS JAMIE KELMAN DEE CORCORAN, PETER BURKE, BEST MAKE-UP ZUELIKA DELANEY A SERIES OF UNFORTUNATE EVENTS RITA CICCOZZI, KRISTA SELLER, BILL TEREZAKIS

THE ORIGINAL ENTERTAINMENT MAKE-UP AND HAIR STYLIST AWARDS DIAMOND LEVEL RUBY LEVEL SAPPHIRE LEVEL PREMIER LEVEL DOUBLE PLATINUM LEVEL PLATINUM LEVELeventGOLD LEVEL SILVER LEVEL

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7 BEST PERIOD AND/OR BEST SPECIAL MAKE-UP EFFECTS DANCING WITH THE STARS: JUNIORS HONOREES CHARACTER HAIR STYLING THE ASSASSINATION OF GIANNI VERSACE: ZENA SHTEYSEL GREEN, ANGELA MOOS, CONGRATULATIONS BLACK PANTHER AMERICAN CRIME STORY PATTI RAMSEY BORTOLI CAMILLE FRIEND, JAIME LEIGH MCINTOSH, MICHAEL MEKASH, SILVINA KNIGHT, HENRY DANGER TO ALL OF THE LOUISA ANTHONY DAVID ANDERSON MICHAEL JOHNSTON, PATTI BRAND-REESE, BLACKkKLANSMAN AMERICAN HORROR STORY: APOCALYPSE MELANIE MILLS HONOREES LAWANDA PIERRE-WESTON, SHAUN PERKINS ERYN KRUEGER MEKASH, MIKE MEKASH, SESAME STREET BOHEMIAN RHAPSODY DAVID ANDERSON JANE DIPERSIO-MURPHY AND NOMINEES JAN SEWELL, JULIO PARODI GENIUS: PICASSO WALK THE PRANK MARY POPPINS RETURNS DAVINA LAMONT, GORAN LUNDSTROM, JENNIFER ASPINALL, NED NEIDHARDT PETER SWORDS KING, PAULA PRICE NATASHA LEES OF THE MARY QUEEN OF SCOTS SATURDAY NIGHT LIVE BEST HAIR STYLING SUSAN CABRAL-EBERT JENNY SHIRCORE, MARC PILCHER LOUIE ZAKARIAN, JASON MILANI, *TIE LIFETIME ACHIEVEMENT AWARD TOM DENIER JR. A SERIES OF UNFORTUNATE EVENTS WESTWORLD JULIE MCHAFFIE, DIANNE HOLME MAKE-UP BEST SPECIAL MAKE-UP EFFECTS AQUAMAN JUSTIN RALEIGH, KEVIN KIRKPATRICK, DANCING WITH THE STARS: JUNIORS JUSTIN RALEIGH, OZZY ALVAREZ, SEAN GENDERS THOMAS FLOUTZ KIMI MESSINA, CHERYL ECKERT, KIM FERRY 2019 BLACK PANTHER HENRY DANGER JOEL HARLOW, KEN DIAZ, SIAN RICHARDS MOTION PICTURE MADE FOR JOE MATKE, ROMA GODDARD, DWAYNE ROSS STAN & OLLIE TELEVISION OR SPECIAL LIP SYNC BATTLE SHORTIES MARK COULIER, JEREMY WOODHEAD JERILYNN STEPHENS, KATHLEEN LEONARD, THE BALLAD OF BUSTER SCRUGGS ROMY FLEMING MAKE-UP BEST CONTEMPORARY MAKE-UP CHRISTIEN TINSLEY, COREY WELK, ROLF KEPPLER SESAME STREET A LEGENDARY CHRISTMAS JACKIE PAYNE VICE APRIL CHANEY, ALLISON BRYAN, GREG CANNOM, CHRISTOPHER GALLAHER WALK THE PRANK VANESSA DIONNE URSULA HAWKS, MICHELLE NYREE-COLLINS ROBERT LOUIS STEVENSON KING LEAR ARTISTS & LIFETIME ACHIEVEMENT AWARD TELEVISION SERIES, TELEVISION MINI NAOMI DONNE, SARA KRAMER SERIES OR TELEVISION NEW MEDIA SERIES MTV MOVIE & TV AWARDS COMMERCIALS AND MUSIC VIDEOS HAIR STYLING DIONNE WYNN OPRAH WINFREY PRESENTS: BEST MAKE-UP BEST CONTEMPORARY MAKE-UP AMERICAN HORROR STORY: APOCALYPSE AMERICAN HORROR STORY: APOCALYPSE BECOMING MICHELLE OBAMA HAIR STYLISTS DERRICK RUTLEDGE “PROMO” ERYN KRUEGER MEKASH, KIM AYERS, KERRY HERTA, JASON COLLINS, SILVINA KNIGHT TO ALL THE BOYS I’VE LOVED BEFORE SHARON TOOHEY, MADISON FARWELL CRISTINA WALTZ DANCING WITH THE STARS CAPITAL ONE “MONA LISA” JULIE SOCASH, ALISON GLADIEUX, DONNA BARD TANIA MCCOMAS, LESLIE DEVLIN SATURDAY NIGHT LIVE BEST CONTEMPORARY HAIR STYLING GUILD AWARDS THE 2018 ROSE PARADE JUSTIN TIMBERLAKE “SUPPLIES” LOUIE ZAKARIAN, AMY TAGLIAMONTI, KOJI OHMURA, MARIANNA ELIAS-TSANGARIS, JASON MILANI HOSTED BY CORD & TISH CANDY NEAL AMY MILLS THE HANDMAID’S TALE TIFFANY & CO. – 2018 SPRING CAMPAIGN: MELISSA McCARTHY BURTON LEBLANC, TALIA REINGOLD, JESUS CHRIST SUPERSTAR LIVE IN CONCERT DISTINGUISHED ARTISAN AWARD CHARLES LAPOINTE, KEVIN MAYBEE “BELIEVE IN DREAMS” FEBRUARY 16, 2019 ERIKA CACERES ERIN AYANIAN-MONROE WESTWORLD KING LEAR ELISA MARSH, ALLAN APONE, RACHEL HOKE NAOMI DONNE, SARA KRAMER VENUS DE MILO ON THE GO – AT THE 2018 MTV VIDEO MUSIC AWARDS “WONDERFUL PISTACHIOS” SHAWN FINCH, MAGGIE CONNOLLY MARGARET PRENTICE, BRIAN PENIKAS, NOMINEES BEST CONTEMPORARY HAIR STYLING MARK VILLALOBOS NOVO AMERICAN HORROR STORY: APOCALYPSE OPRAH WINFREY PRESENTS: MICHELLE CEGLIA, HELENA CEPEDA, BECOMING MICHELLE OBAMA BY MICROSOFT FEATURE LENGTH MOTION PICTURE ROMAINE MARKUS-MEYERS NICOLE MANGRUM BEST HAIR STYLING DANCING WITH THE STARS AMERICAN HORROR STORY: APOCALYPSE BEST CONTEMPORARY MAKE-UP GAIL RYAN, BRITTANY SPAULDING, BEST SPECIAL MAKE-UP EFFECTS “PROMO” AT L.A. LIVE *TIE JANI KLEINBARD COCAINE GODMOTHER JOE MATKE, FERNANDO SANTAELLA-NAVARRO A STAR IS BORN EMPIRE TREFOR PROUD, VICKI SYSKAKIS CAPITAL ONE “LOUISIANA PURCHASE” VE NEILL, DEBBIE ZOLLER, SARAH TANNO MELISSA FORNEY, THERESA FLEMING, KING LEAR AUDREY ANZURES, JACKLIN MASTERAN, BEAUTIFUL BOY NOLAN KELLY NAOMI DONNE, SARA KRAMER ELIZABETH RABE GRACE AND FRANKIE PHILIP K. DICK’S ELECTRIC DREAMS: CAPITAL ONE “MONA LISA” JEAN BLACK, ROLF KEPPLER AUDREY ANZURES, ELIZABETH RABE BOY ERASED KELLY KLINE, JONATHAN HANOUSEK, “CRAZY DIAMOND” MARLENE WILLIAMS KIRSTIN CHALMERS, KRISTYAN MALLETT, JUSTIN TIMBERLAKE “SUPPLIES” KIMBERLY JONES, MI YOUNG, KYRA PANCHENKO AUDREY FUTTERMAN-STERN, TOM OPITZ CRAZY RICH ASIANS THE HANDMAID’S TALE SATINDER CHUMBER THE ROYAL WEDDING WEIRD AL YANKOVIC – WEEZER “AFRICA” HEIKE MERKER, IRINA STRUKOVA KAROLA DIRNBERGER, EWA CYNK SEAN JAMES CUMMINS WELCOME TO MARWEN LIVE WITH CORD AND TISH! As part of the barter agreement AUTUMN BUTLER, JASON HAMER, VE NEILL, ROSALINA DE SILVA BEST PERIOD AND/OR THEATRICAL PRODUCTION WIDOWS CHARACTER MAKE-UP VINCENT VAN DYKE MA KALAADEVI ANANDA, DENISE PUGH-RUIZ, GLOW JACQUELINE FERNANDEZ LANA HOROCHOWSKI, MAURINE BURKE DAYTIME TELEVISION BEST MAKE-UP THE MARVELOUS MRS. MAISEL A TRIP TO THE MOON PATRICIA REGAN, CLAUS LULLA, VANESSA DIONNE, JESSICA MILLS, BEST CONTEMPORARY HAIR STYLING BEST MAKE-UP RENEE HORNER an ad with all nominees was A STAR IS BORN JOSEPH A. CAMPAYNO THE BOLD AND THE BEAUTIFUL LORI McCOY-BELL, JOY ZAPATA, SATURDAY NIGHT LIVE CHRISTINE LAI JOHNSON, CHRIS ESCOBOSA, ALADDIN DENISE REYNOLDS, PATRICE MADRIGAL FREDERIC ASPIRES LOUIE ZAKARIAN, AMY TAGLIAMONTI, JENNIFER WITTMAN ANNIE CRAZY RICH ASIANS JASON MILANI THE PRICE IS RIGHT WESTWORLD CAROL WOOD, JASON COLLINS VANESSA DIONNE, CHRISTINA TRACEY, HEIKE MERKER, SOPHIA KNIGHT BRANDI STRONA NAPPILY EVER AFTER ELISA MARSH, ALLAN APONE, RACHEL HOKE THE REAL DAYTIME THE ASSASSINATION OF GIANNI VERSACE: MELANIE MILLS, GLEN ALEN GUTIERREZ, CANDIDE DAWN TURNER, LARRY SIMS DARREN JINKS, BRANDI STRONA featured in The Hollywood VOX LUX AMERICAN CRIME STORY MOTOKO HONJO CLAYTON ROBIN BEAUCHESNE, SILVINA KNIGHT, THE UNAUTHORIZED MUSICAL PARODY OF ESTHER AHN, DANIEL KOYE THE YOUNG AND THE RESTLESS ANA LOZANO PATRICIA DENNEY, MARLENE MASON, ROCKY HORROR WIDOWS KATHY JONES MICHAEL JOHNSTON, TYSON FONTAINE, LINDA FLOWERS, DANIEL CURET, JAMIKA WILSON BEST PERIOD AND/OR LAUREN LILLIEN CHARACTER HAIR STYLING BEST HAIR STYLING BEST PERIOD AND/OR AMERICAN HORROR STORY: APOCALYPSE BEST HAIR STYLING CHARACTER MAKE-UP THE BOLD AND THE BEAUTIFUL Reporter February 13 issue. MICHELLE CEGLIA, HELENA CEPEDA, LISA LONG, DANIELLE SPENCER, DANIELLE DIXON ALADDIN BOHEMIAN RHAPSODY LYDIA FANTINI THE REAL DAYTIME DEBRA PARR, MICHELE ARVIZO, CHANTHY TACH JAN SEWELL, MARK COULIER GLOW ROBERTA GARDENER-ROGERS, RACHEL MASON, ANNIE MARY POPPINS RETURNS THERAESA RIVERS, VALERIE JACKSON RAY DODSON VANESSA DIONNE, CASSIE RUSSEK, DONNA LEVY PETER SWORDS KING, PAULA PRICE THE ASSASSINATION OF GIANNI VERSACE: THE YOUNG AND THE RESTLESS BLUES IN THE NIGHT MARY QUEEN OF SCOTS AMERICAN CRIME STORY REGINA RODRIGUEZ, ADRIANA LUCIO, DANIELLE RICHTER JENNY SHIRCORE, HANNAH EDWARDS, CHRIS CLARK, NATALIE DRISCOLL, VANESSA BRAGDON LOVE, ACTUALLY LIVE SARAH KELLY MASSIMO GATTABRUSI CASSIE RUSSEK, STEPHANIE FENNER, STAN & OLLIE THE MARVELOUS MRS. MAISEL CHILDREN AND TEEN IRMA NIEVES JEREMY WOODHEAD, MARC COULIER JERRY DECARLO, JON JORDAN, TOSCA VICE PEG SCHIERHOLZ TELEVISION PROGRAMMING JEANNA PARHAM, ASHLEY LANDIS KATE BISCOE, ANN PALA WILLIAMS, VIKINGS JAMIE KELMAN DEE CORCORAN, PETER BURKE, BEST MAKE-UP ZUELIKA DELANEY A SERIES OF UNFORTUNATE EVENTS RITA CICCOZZI, KRISTA SELLER, BILL TEREZAKIS

THE ORIGINAL ENTERTAINMENT MAKE-UP AND HAIR STYLIST AWARDS DIAMOND LEVEL RUBY LEVEL SAPPHIRE LEVEL PREMIER LEVEL DOUBLE PLATINUM LEVEL PLATINUM LEVELeventGOLD LEVEL SILVER LEVEL

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8 The Hollywood Reporter did a special feature on honoree Robert Louis Stevenson by talking about his contributions to the industry and Local 706. event

9 EVENT LISTINGS The awards event was listed on 35+ industry calendars and event listings sites

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10 CREDENTIALED RED CARPET PRESS Over 30 outlets were credentialed to cover the Awards red carpet photographers, video interviewers and print reporters.

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11 RED CARPET LIVESTREAM The MUAHS’ red carpet went live from the red carpet again with hosts Frankie Grande and HASK’s Cat Stone. They interviewed honorees, nominees and MUAHS VIPs before the show. The show was streamed on the Local 706 website (local706.org) and through Amazon’s new streaming platform: Amazon Live.

Through Amazon Live, the livestreamed earned over 12.4K views and has over 559 views on Vimeo with 1.3K impressions, and a play rate of 42%.

Frankie Grande was a driving force with MUAHS publicity with his large fan base. Many guests, sponsors and nominees were able to share their MUAHS experience on the live stream with him.

Watch Livestream Here: vimeo.com/313473851

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12 SEATED PRESS Over a dozen reporters were in attendance as seated press.

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13 PHOTO and VIDEO COVERAGE

• Getty was hired to build an EPK site that houses photos, video and the winners release. • Honeysweet Productions gathered video throughout the night that highlight special moments in the awards ceremony as well as backstage interviews with winners and presenters. event

14 POST-EVENT PUBLICITY The winners announcement earned over 87.7 million audience views and 221 breaks with an estimated publicity value of $2.5 million*. Top drivers of post-awards coverage included Melissa McCarthy and the winners announcement.

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*NUMBERS AND ANALYTICS GATHERED VIA PR NEWSWIRE, CISION AND PREVIOUS HISTORICAL DATA. 15 POST-EVENT PUBLICITY

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16 POST-EVENT PUBLICITY

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17 POST-EVENT PUBLICITY

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18 2019 MUAHS AWARDS SOCIAL MEDIA REPORT

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19 AT A GLANCE

TWITTER OVERVIEW INSTAGRAM OVERVIEW FACEBOOK OVERVIEW Total Impressions: 177K Reach: 64.8K Page Views: 1.9K Profile Visits: 5.2K Total Likes: 6.3K Page Likes: +82 New Followers: 101 Total Comments: 103 Reach: 7.5K Mentions: 230 New Followers: 103+ Post Engagements: 7.3K Page Followers: 102

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29 SOCIAL MEDIA REPORT | TOP POSTS

Impressions: 45.8K Engagements: 2.2K Likes: 725 Retweets: 115

Reach: 2.1K Reach: 3.5K Likes: event276 Reactions: 190 Impressions: 2.7K Likes: 82 Comments: 15 Clicks: 467

20 TWITTER SUMMARY

TOP MEDIA TWEET

TWITTER OVERVIEW Total Impressions: 177K Profile Visits: 5.2K New Followers: 101 Mentions: 230

event VIA @LOCAL_706 IMPRESSIONS: 34.8K ENGAGEMENTS: 3.9K LIKES: 207

21 TWITTER | NOTABLE MENTIONS

22 TWITTER | FROM THE SPONSORS

event Hask Hair MUD Schools 13.3K Followers 4.5K Followers

23 INSTAGRAM SUMMARY