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Mobile Strategy This Page Intentionally Left Blank Mobile Strategy How Your Company Can Win by Embracing Mobile Technologies Related Books of Interest Developing and Hosting The Business of IT Applications on the Cloud How to Improve Service By Alexander Amies, Harm Sluiman, and Lower Costs Qiang Guo Tong, and Guo Ning Liu By Robert Ryan and Tim Raducha-Grace ISBN: 0-13-306684-3 ISBN: 0-13-700061-8 The promise of cloud computing is that Drive More Business Value from IT…and Bridge the centralization, standardization, and automa- Gap Between IT and Business Leadership tion will simplify user experience and reduce costs. However, achieving these benefits IT organizations have achieved outstanding requires a new mind set. Developing and technological maturity, but many have been slower Hosting Applications on the Cloud covers to adopt world-class business practices. This book these aspects of application development and provides IT and business executives with methods operation and provides practical guidance, to achieve greater business discipline throughout giving numerous code examples and demon- IT, collaborate more effectively, sharpen focus strations of system utilities for deployment, on the customer, and drive greater value from IT security, and maintenance. investment. Drawing on their experience consult- ing with leading IT organizations, Robert Ryan and This title makes special reference to the IBM Tim Raducha-Grace help IT leaders make sense SmartCloud Enterprise, but the principles of alternative ways to improve IT service and lower explained are general and useful to anyone cost, including ITIL, IT fi nancial management, planning to automate management of IT balanced scorecards, and business cases. You’ll infrastructure using the cloud. Developers us- learn how to choose the best approaches to ing cloud management application program- improve IT business practices for your environment ming, architects planning projects, or others and use these practices to improve service quality, wanting to automate management of IT reduce costs, and drive top-line revenue growth. infrastructure will value this end to end story for why they would want to develop a cloud application, how to do it, and how to make it part of their business. Sign up for the monthly IBM Press newsletter at ibmpressbooks/newsletters Related Books of Interest The Art of Enterprise Information Architecture The New Era of Enterprise A Systems-Based Approach for Business Intelligence: Unlocking Business Insight Using Analytics to Achieve a Global By Mario Godinez, Eberhard Hechler, Klaus Competitive Advantage Koenig, Steve Lockwood, Martin Oberhofer, By Mike Biere and Michael Schroeck ISBN: 0-13-707542-1 ISBN: 0-13-703571-3 A Complete Blueprint for Maximizing the Architecture for the Intelligent Enterprise: Value of Business Intelligence in the Powerful New Ways to Maximize the Enterprise Real-time Value of Information The typical enterprise recognizes the im- Tomorrow’s winning “Intelligent Enterprises” mense potential of business intelligence (BI) will bring together far more diverse sources and its impact upon many facets within the of data, analyze it in more powerful ways, and organization–but it’s not easy to transform deliver immediate insight to decision-makers BI’s potential into real business value. Top BI throughout the organization. Today, however, expert Mike Biere presents a complete blue- most companies fail to apply the information print for creating winning BI strategies and they already have, while struggling with the infrastructure, and systematically maximiz- complexity and costs of their existing ing the value of information throughout the information environments. enterprise. In this book, a team of IBM’s leading This product-independent guide brings information management experts guide you together start-to-finish guidance and practical on a journey that will take you from where checklists for every senior IT executive, you are today toward becoming an “Intelligent planner, strategist, implementer, and the Enterprise.” actual business users themselves. Listen to the author’s podcast at: ibmpressbooks.com/podcasts Visit ibmpressbooks.com for all product information Related Books of Interest Mining the Talk Unlocking the Business Value in Unstructured Information Spangler, Kreulen ISBN: 0-13-233953-6 Is Your Company Ready for Cloud? Enterprise Master Choosing the Best Cloud Adoption Data Management Strategy for Your Business An SOA Approach to Managing Isom, Holley Core Information ISBN 0-13-259984-8 By Allen Dreibelbis, Eberhard Hechler, Ivan Milman, Martin Oberhofer, Paul Van Run, and Dan Wolfson Get Bold ISBN: 0-13-236625-8 Using Social Media to Create a New Type of Social Business The Only Complete Technical Primer for MDM Planners, Architects, and Carter Implementers ISBN 0-13-261831-1 Enterprise Master Data Management pro- vides an authoritative, vendor-independent IBM Cognos 10 Report MDM technical reference for practitioners: Studio architects, technical Practical Examples analysts, consultants, solution designers, Draskovic, Johnson and senior IT decision makers. Written ISBN-10: 0-13-265675-2 by the IBM® data management innova- tors who are pioneering MDM, this book systematically introduces MDM’s key Data Integration Blueprint concepts and technical themes, explains and Modeling its business case, and illuminates how it interrelates with and enables SOA. Techniques for a Scalable and Sustainable Architecture Drawing on their experience with Giordano cutting-edge projects, the authors ISBN: 0-13-708493-5 introduce MDM patterns, blueprints, solutions, and best practices published nowhere else—everything you need to establish a consistent, manageable set of master data, and use it for competitive advantage. Sign up for the monthly IBM Press newsletter at ibmpressbooks/newsletters This page intentionally left blank Mobile Strategy This page intentionally left blank Mobile Strategy How Your Company Can Win by Embracing Mobile Technologies Dirk Nicol IBM Press Pearson plc Upper Saddle River, NJ • Boston • Indianapolis • San Francisco New York • Toronto • Montreal • London • Munich • Paris • Madrid Cape Town • Sydney • Tokyo • Singapore • Mexico City ibmpressbooks.com The author and publisher have taken care in the preparation of this book, but make no expressed or implied warranty of any kind and assume no responsibility for errors or omis- sions. No liability is assumed for incidental or consequential damages in connection with or arising out of the use of the information or programs contained herein. © Copyright 2013 by International Business Machines Corporation. All rights reserved. Note to U.S. Government Users: Documentation related to restricted right. Use, duplication, or disclosure is subject to restrictions set forth in GSA ADP Schedule Contract with IBM Corporation. IBM Press Program Managers: Steven M. Stansel, Ellice Uffer Cover design: IBM Corporation Associate Publisher: Dave Dusthimer Marketing Manager: Stephane Nakib Executive Editor: Mary Beth Ray Publicist: Andrea Bledsoe Senior Development Editor: Christopher Cleveland Technical Editors: Vijay Dheap, Christopher Pepin Managing Editor: Kristy Hart Designer: Alan Clements Project Editor: Jovana Shirley Copy Editor: Apostrophe Editing Services Indexer: Cheryl Lenser Compositor: Nonie Ratcliffe Proofreader: Jess DeGabriele Manufacturing Buyer: Dan Uhrig Published by Pearson plc Publishing as IBM Press IBM Press offers excellent discounts on this book when ordered in quantity for bulk pur- chases or special sales, which may include electronic versions and/or custom covers and con- tent particular to your business, training goals, marketing focus, and branding interests. For more information, please contact U. S. Corporate and Government Sales 1-800-382-3419 [email protected]. For sales outside the U. S., please contact International Sales [email protected]. The following terms are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both: IBM, the IBM Press logo, developerWorks, and Lotus. Worklight is a trademark or registered trademark of Worklight, an IBM Company. A current list of IBM trademarks is available on the web at “copyright and trademark information” as www.ibm.com/legal/copytrade.shtml. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Oracle and/or its affiliates. Microsoft, Windows, and ActiveSync are trademarks of Microsoft Corporation in the United States, other countries, or both. Other company, product, or serv- ice names may be trademarks or service marks of others. The Library of Congress cataloging-in-publication data is on file. All rights reserved. This publication is protected by copyright, and permission must be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval sys- tem, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding permissions, write to: Pearson Education, Inc. Rights and Contracts Department 501 Boylston Street, Suite 900 Boston, MA 02116 Fax (617) 671-3447 ISBN-13: 978-0-13-309491-6 ISBN-10: 0-13-309491-X Text printed in the United States on recycled paper at R.R. Donnelley in Crawfordsville, Indiana. First printing April 2013 with corrections September 2013 To Phyllis and Bruce Nicol for teaching me perseverance. And to my wife Joy and sons, Luke, Caleb, and Isaiah for their love and support. Contents 1 Introducing Mobile Enterprise . 1 Mobile Landscape . 2 The Disruption of Smartphones and Tablets
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