How to Use Gmail To Grow Your Blog Traffic

neilpatel.com You can grow your tra ic through one simple tool. Can you guess what it is? It’s Gmail! I am going to talk especially about one of the most e ective strategies that you can excute using gmail - “blogger outreach”. But first … What is blogger outreach?

It’s the process of developing a communication strategy that helps you reach out to bloggers with strong influence online for the purpose of promoting your content to their target audience.

Of course, not every blogger out there will respond positively. Generally, a 5-10% convension rate is AWESOME.

Using Gmail for business your goal should be to develop a system that helps you communicate better and more quickly. With Gmail, you can prioritize email using labels or by creating a separate folder for storing similar messages.

Market research- This is simply the process of studying consumers to discover what they want. In this case, your customers are other bloggers and experts whom you’ll be contacting in your blogger outreach.

Answer these four questions before conducting market research for blogger outreach:

Question Answer

What do you want to achieve? - Improved search tra ic write down the goals you want to accomplish - Higher search rankings from this blogger outreach - Consumer/reader trust - Email subscribers - Interviews

Where can you find the bloggers and site owners who will help you achieve your goal? Things to do Remarks

Most A-list bloggers are busy, so study them to determine how to reach them. Make your email subject line catchy. Make a list of 5-10 initial bloggers and write di erent email titles for each.

How will those bloggers benefit from your outreach?

blogger outreach should focus on the blogger’s audience. If your content will benefit authority bloggers, but will do little or noting for their readers, they’ll most likely take a pass. so write 3-4 points in the next column on how you are going to benefit them?

What is your long-term strategy?

The short-term blogger outreach strategy is to generate traffic to your blog, but the long-term strategy should always be to build strong relationships with top bloggers.

Getting people’s attention- The simplest strategy for grabbing the attention of your target audience through blogger outreach is use the AIDA principle.

In other words, start with a powerful and Attractive headline, build Interest with your content or idea, create a strong Desire for your content or information, then call your reader to Action. How to Setup Your Gmail Account for Blogger Outreach

Add custom signature to the bottom of your messages

Step #1: Go to the Gmail dashboard. Click the gear icon in the top right and select “settings” from the drop-down list.

Step #2: Edit your HTML signature. You can add HTML code and URLs to your signature.

Step #3: Finally, check the radio box to include the signature. Then, below the signature text area, tick the checkbox so that your signature will be displayed before quoted text in replies.

Get a professional email with Gmail One of the benefits of using a Gmail account for blogger outreach is that you can get an email address with your business name in the domain.

For example, [email protected] is a professional name, while [email protected] isn’t so great for sending outreach email messages and building your brand.

Manage a to-do list-

Gmail is also a task manager that will help you increase your productivity. Step #1. Just go to your Gmail dashboard, and click the “Gmail” tab. Step #2. Next, select “Task” in the drop-down menu. Then click the white space to add your task.

How to Make Blogger Outreach 3X More Effective

If you want to build trusted links, improve your search results, and increase traffic, you’ve got to be careful about which blogs your site is listed on.

Step 1. Focus on sites with high DA and PA scores.

Step 2. You should look at couple of factors in a potential site for your blogger outreach e orts. These are:

Post frequency- How oen they publish articles. Audience Engagement- Average comments per post.

Potential Reach- Look at number of subscribers. Use Compete.com to assess the potential traffic.

Relevance: Is the blog’s subject matter relevant to your brand’s goals? Make a list of such sites and record them in the table below. You can do it in Microso excel as well:

Site URL Page Domain Relevance Potential Audience Post Authority Authority traffic Engagement frequency

Tools to make your blogger outreach more efficient

1. WiseStamp This is one of the best email signature apps out there. It’s a free, simple tool that generates professional email signatures,and it integrates with Gmail.

2. Todoist This tool helps you manage your daily tasks.

3. Rapportive This is a free add-on for Gmail that’s owned by LinkedIn. Once installed, it shows you profiles of your contacts and even lets you know whether or not they’re online.

4. Yesware Once installed, Yesware tracks every email you send and tells you when it’s been opened. This information helps you follow up e ectively.

5. Ninja Outreach This soware helps you find influencers, marketing experts, SEOs, and content marketers that are ready to promote your content.

6. Inkybee If you’re doing outreach on behalf of a client, you can use Inkybee to search and discover targeted influencers in any industry, save their contact info, and track your progress. Write Clickable Email Outreach Subject Lines

The headline is the most important element in any piece of content. So how do you write clickable subject lines for your blogger outreach emails?

Use power words such as:

Make you a better writer Convert blog readers into customers and close the sales Punch up your prose and make it irresistible

Note: Don’t overdo it. Only use power words when necessary.

Finding Link building opportunity

How do you get other people to link to you? It’s a challenge for most bloggers who plan to do blogger outreach.

Follow the steps below:

Strategy #1. Finding competitors popular content

Step #1: Search for competitors in your industry by entering your primary keyword (e.g., conversion rate optimization) at SEMrush.

Step #2: Alternatively, search for the URL of a blog post that’s been widely shared on social sites. You can also use Buzzsumo to find blog post ideas.

Strategy #2: Use Google search.

Go to Google and type in “intitle:”copywriting” inurl:”links”. You’ll get a list of potential blogs that you can connect with.

Here are some additional search strings to try:

“keyword” + “useful links” “keyword” + inurl:resources “keyword” + “helpful resources” “keyword” + inurl:links Exercise:

Your Post Title Competitor’s Number of Remarks popular URL Referring Domains

Email templates for outreach

Make every piece of email beneficial to the recipient and their targeted audience. Don’t forget WIIFM.

Check out these resources for email templates:

Guest post email templates Link builder’s guide to email outreach

Note: The email templates above may not be perfectly craed, but they’ve worked for me. Each time I reach out with one of these emails, I get 6-7% of the recipients to link to my blog posts.

Conclusion:

With so many blogger outreach guides out there, I hope you’ll find this one useful and practicable.

Whether you decide to do blogger outreach for link building, or to increase your blog tra ic, be consistent – but also be willing to learn along the way. Nothing is ever static online, and that goes for blogging and content marketing, too.