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Home , Blog, Blogger (service), Google Nexus, Nokia Lumia 1020

TECHNOLOGY TOOLS of the TRAD E

with fixed focus and a five- 4.5" screen is made of Gorilla HD resolution, 30 frames megapixel rear-facing camera Glass 3. Most of the production per second, and a 6x video with auto focus. The 3,950 mAh stills being circulated of the zoom. battery provides up to nine Lumia 1020 are of the model www.windowsphone.com hours of active use, and there’s with a yellow body, but it also wireless charging built-in. Stereo comes in black or white, all with Nikon CoolPix speakers provide surround a matte finish that resists AW110 sound by Fraunhofer, and the smudges. The is su - The CoolPix AW110 is digital, built-in microphone and rocker per sensitive, the processor is a connected to the cloud, and volume buttons are easy to find Snapdragon S4, and weatherproof. It’s protected on the unit’s edge. Built-in sen - the battery provides a maximum against water up to depths of Already acknowledged by many sors include GPS, , ac - of 13.3 hours of talk time 59' and temperatures down to as the best seven-inch tablet, celerometer, compass, and am - and 16 days of standby. Wire - 14ºF. It’s also shockproof for the new Nexus 7 from Google bient light. Onboard connectivity less charging is available with drops up to 6.6'. Other outdoor has an impressive list of new is provided by dual-band Wi-Fi the accessory cover. The main advantages include built-in and improved features. Physi - 802.11 a/b/g/n, NFC (near-field camera has a Carl Zeiss Tessar Wi-Fi for instant sharing back cally, the changes in appearance Android Beam), and f/2.2 lens with a minimal focus home or with those at the office are slight—it has less-rounded 4.0. The Nexus weighs 0.64 lbs range of 15 cm. It features opti - and full-featured GPS with map - corners, and the stippled back and is 4.9"  7.9"  0.4". cal , Pure - , Points of Interest, and an of the original is now smooth. www.google.com/nexus View, backside-illuminated im - electronic compass. Wi-Fi trans - The ultra-sharp 7.02" screen is age sensor, six-lens optics, and a fers are accomplished by send - 1,920 X 1,200 pixels and is Lumia high-resolution 3x zoom. The ing your photos or videos to made of Corning scratch- 1020 main video camera has 1,080- your , tablet, or any resistant glass. The extremely Heralded as having the best other Wi-Fi connected device fast CPU is a Qualcomm Snap - camera on any smartphone, the and then e-mailing them from dragon S4 Pro, which runs at Nokia Lumia 1020 is also cred - that device. The 5x optical 1.5GHz, and it has an ited by some as the best Win - zoom, NIKKOR glass lens ac - 320 Graphical Processing Unit dows smartphone. The camera is commodates a wide variety of for superior HTML5 Web brows - professional grade in this for - scene modes, including beach, ing, 3D games, 3D user inter - mat, producing 41-megapixel black and white copy, close up, faces, and other graphics appli - images with its PureView sen - dusk/dawn, panorama, fire - cations. There’s 2GB of RAM, sor. With images as large as works, night landscape and/or and it’s available with 16GB or these, the 32GB of internal portrait, snow, underwater, and 32GB of internal memory. There memory is a plus. The build is more. A continuous shooting are now two cameras: a 1.2- quality Nokia with a unibody option offers eight shots per megapixel front-facing camera polycarbonate chassis, and the second at full resolution so you

58 STRATEGIC FINANCE I September 2013 TECH FORUM

The WordPress Dynasty By Michael Castelluccio, Editor

At the end of May, WordPress, the most popular blogging system on the Web, celebrated its 10th anniversary. Re - cent numbers from the Web survey group W3Techs.com have WordPress as the most popular content manage - ment system (CMS), with a 57% market share. The other high-profile blogging system, , trails in fifth place can select the best shot. There’s the works across with 3.4%, behind Web page creators and . full 1,080-pixel HD videos and many platforms, including An - ultra-smooth slow motion droid, iOS, Chrome for Windows, sequences. www.nikonusa.com Chrome for Macs, and devices running these systems. Phones, Google tablets, and laptops can be used Chromecast as the remote as well as the Google’s new Chromecast joins for whatever is broadcast Apple TV and Roku as a device to your TV. Actually, the WHAT IS IT? that will connect your smart TV Chromecast can turn on your TV The definition for blogging has changed dramatically in to your wireless network. The and go to the source you want recent years. A can simply be an online personal difference with this new device to view without you picking up journal, which is why the word “blog” is a combination of is that the Chromecast doesn’t your regular remote. The set-up “Web” and “log.” Most early were online or have any wires or a remote, and is only three steps, with a guar - collections of editorial musings. Today, blogs serve as it costs $35 compared to almost antee that there’s nothing new sources, commercial promotional sites, galleries, $100 for the other two connec - to learn to accomplish the campaign headquarters, and so on. They can look like tors. You plug it into the HDMI hookup. Apps and services that any other —for example, Gizmodo (the popular input on your TV, and you’ll get currently support Chromecast tech gadget site), LinkedIn, and tag">C elebrityhollywood to YouTube, Web pages, appear with a Cast button to gossip.com all run on WordPress. And so do business Netflix movies and television easily display them on your pages like SAP.info, the Forbes blogs, and GE Reports. If shows, music apps, Google television. you try to narrow down a simple definition through ex - Chrome and —all www.google.com/chromecast amples, you’ll only get confused. through your Wi-Fi network. The size of blog postings isn’t the definitive hallmark. There’s even a beta version of a should be the preeminent blogging platform, but photo-sharing function. The technically, Twitter is something else—a Chromecast streams site. The “micro” part is because of the 140-character limit. movies in full The word count for content on a blog can be almost 1,080-pixel HD. It unlimited. also supports 5.1 So if it isn’t the content, the length of the postings, or surround sound. the design and layout of the continued on next page There’s no remote, but

September 2013 I STRATEGIC FINANCE 59 TECHNOLOGY TECH FORUM

page that make the typical blog, what does? has a generic definition of blog - ging: “A blog is a discussion or informational site published on the and con - sists of discrete entries (‘posts’) typically dis - played in reverse order (the most recent appears first).” So the universal marker is the periodic posting, placed chronologically upside-down, usually on the front page. And a CMS like WordPress is flexible enough to provide page templates, tools for entry and , and hosting for these WordPress blog is hard to avoid, even if it isn’t easy to spot. talkative . You can check whether you’re on one of the personal blogs Now that that’s cleared up, there’s one other important by scrolling to the bottom of the homepage. There you’ll clarification about WordPress. There are two versions, and find the WordPress ID as well as the name of the theme they are very different. Unfortunately, the two are distin - used. Other popular platforms like Blogger.com and guishable only by suffix—there’s a WordPress.com and a T ypepad.com also let you know when you’re in their neigh - WordPress.org . With the .org, you set up and provide the borhoods. The free WordPress blogs also have WordPress in server that will host your blog, and you procure and pay for the displayed in the URL address line. your own domain name. Select the .com CMS, and you en - The ease with which you can set up your own personal ter a world where you get the tools and templates, server blog is made clear on the learning pages at www.learn. space, and domain name all free of cost. .com . There are 12 sections that take you from The software is the same for both of these versions, and putting together a checklist, getting started with a home - it’s as easy to post entries or articles on your WordPress blog page, and going mobile so you can blog from your phone or as it is to write and save Word documents. But to create and tablet anywhere. maintain a .org blog, you need to know your way around a server. The software is free because WordPress is a product CREATING A WORDPRESS BLOG of the Open Source development community. Signing up for a blog is simple, and it only requires a valid e- mail address. You start by setting up an account, and you can .COM = FREE host numerous sites under that one e-mail account. It’s a little counterintuitive. The .com, a name we associate Go to www.wordpress.com and tap the orange “Get with commerce, is the place to go for a free WordPress blog, Started Here” button. On the sign-up page, you can set up and the .org, something we often connect with nonprofits, is an account and a blog at the same time with a user name, the one that’s better for setting up a commercial blog. If you password, and e-mail address. You can choose the name of decide to give it a try, watch the suffixes when you dial up your blog, which then becomes part of the URL, such as the homepage. yourblog.wordpress.com. Read the terms of service because You might wonder how an organization can hand out WordPress can cancel your blog if you violate them on this free software, free support, and free hosting to millions of free account. Click the sign-up button, and WordPress will bloggers and not go under. Well, in May, as founder Matt send an e-mail response for you to activate the account. At Mullenweg and the bloggers attending the annual WordPress this point, you can fill out your profile, which consists of WordCamp in San Francisco were celebrating their 10th an - three lines that include your first and last names and some niversary, they were also toasting WordPress’s latest $50 mil - words “about yourself.” That’s it—you have a blog on the lion funding round. There are also revenue streams from oc - World Wide Web. casional advertising on the blogs that WordPress hosts. And You are provided with a starter theme for your home - remember, the community is open source, so development page, but there are hundreds of other themes, free and pre - springs from a worldwide reservoir of unpaid talent. mium, to choose from and a wide assortment of widgets to Odds are you already regularly read WordPress blogs. add useful functions to your blog. The learning curve is With almost 20% of the Web running on the platform, a manageable, and the is the world. SF

60 STRATEGIC FINANCE I September 2013