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Analysis for Product Development EDEN55plusNW EDEN55plusNW „Slow down to feel the life in EDEN destinations“ Analysis for product development WP2 Authors: Tanja Lešnik Štuhec and Špela Štuhec with other partners of project EDEN55plusNW Šentilj, August 2017 EDEN55plusNW Table of content A2.1 MARKET ANALYSIS, WORKSHOPS AND STUDY TOURS ............................................................ 2 A2.1a EDEN identification cards analysis ....................................................................................... 2 A2.1b Senior organization identification cards analyzis .................................................................. 6 A2.1c SME’s identification cards analyzis..................................................................................... 14 A2.1d ITA/TIC identification cards analyzis .................................................................................. 21 1 BASIC INFORMATION ABOUT TIC AND ITA IN EDEN DESTINATIONS AND ITS SORAUNDING ....................................................................................................................................... 21 2 ITA and TIC Analysis...................................................................................................... 22 A2.1.1 SUPPLY ANALYSIS OF PILOT EDEN DESTINATIONS ............................................................. 27 A2.1.1.1 Primary EDEN destination supply ....................................................................... 27 A2.1.1.1.a Natural assets and attractions ......................................................................... 27 A2.1.1.1.b Cultural assets and attractions ........................................................................ 28 A2.1.1.2 Secondary tourism offer ..................................................................................... 30 A2.1.1.2.a Accommodation facilities ................................................................................ 30 A2.1.1.2.b Catering industry facilities and activities in gastronomy ................................. 31 A2.1.1.2.c Facilities for nature experiences and outdoor activities ................................. 33 A2.1.1.2.d Facilities for experiencing cultural heritage and activities .............................. 34 A2.1.1.2.e Sport and recreational facilities and activities ................................................ 35 A2.1.1.2.f Facilities of health and welfare centres and activities ................................... 36 A2.1.1.2.g Facilities of congress, business and educational centres and activities .......... 37 A2.1.1.2.h Facilities for handicraft, gastronomy etc. activities (workshops, degustation) and personal growth and activities ................................................................................... 38 A2.1.1.2.i Capacity for traffic to and at destination ......................................................... 39 A2.1.1.3 Analysis of current tourist events in EDEN destination ........................................ 40 A2.1.1.3.a Analysis of the most recognizable tourist events in EDEN destination ........... 40 A2.1.1.3.b Analysis of tourist events for seniors in EDEN destination ............................. 41 A2.1.1.4 Analysis of current tourism products/experiences in EDEN destination ............... 42 A2.1.1.4.a Analysis of EDEN destination tourism products/experiences ......................... 42 A2.1.1.4.b Analysis of EDEN destination tourism products/experiences for seniors ....... 43 A2.1.1.4.c Analysis of EDEN destination current services for seniors experiencing EDEN destination ........................................................................................................................ 44 A2.1.1.5 Analysis of tourism organization form in EDEN destination ................................. 45 A2.1.1.5.a EDEN destination identification card ............................................................... 45 A2.1.1.5.b Organizational structure of the tourist offer in EDEN destination .................. 46 A2.1.1.5.c Analysis of integration and joint activities in EDEN destination ...................... 47 A2.1.1.5.d Analysis of the current destination brand and sub brands in EDEN destination ........................................................................................................................................... 47 A.2.1.1.5.e Analysis of the marketing mix activities according to the 10Ps ..................... 48 A2.1.2 DEMAND ANALYSIS (needs and expectations of seniors 55+) ............................................ 52 A2.1.2.1 Analysis of demand in EDEN destination ............................................................. 52 A2.1.2.1.a Analysis of daily visitors and tourist arrivals and overnights in pilot EDEN destination in the years 2013-2015 .................................................................................. 52 A2.1.2.1.b Analysis of senior daily visitors in EDEN destination in the years 2013-2015 . 57 A2.1.2.1.c Analysis of senior tourist arrivals and overnights in EDEN destination in the years 2013-2015 ................................................................................................................ 60 A2.1.2.2 Demand analysis of seniors in four EDEN destinations ........................................ 62 A2.1.2.2.a Trends of target group seniors 55+ ................................................................. 62 EDEN55plusNW Identification Cards for Senior Organizations ................................................................... 62 Results from Questionnaires ............................................................................................. 62 A2.1.2.2.b Trends specific to the selected target groups – women and couples 55+ ...... 64 A2.1.3 ANALYSIS OF TOURISM RELATED SMEs IN PILOT EDEN DESTINATIONS .............................. 21 A2.1.3.1 Analysis of SMEs in pilot EDEN destination ......................................................... 21 A2.1.4 ANALYSIS OF INCOMING TRAVEL AGENCIES (ITAs) AND TOURIST INFORMATION CENTRES (TICs) ON EXISTING OFFER OF PILOT EDEN DESTINATIONS PRODUCTS FOR SENIORS .................... 23 A2.1.4.1 Analysis of ITAs and TICs in pilot EDEN destination ............................................. 23 A2.1.5 WORKSHOP FOR PROJECT PARTNERS (to learn good practices of other EDEN destinations – BENCHMARK ANALYSIS) ............................................................................................................. 25 A2.1.5.1 Workshop – benchmark analysis of EDEN destinations ....................................... 25 A2.1.5.1.a Agenda for Workshop - Benchmark analysis of EDEN destinations ................ 25 A2.1.5.1.b Presentation of Benchmark analysis of EDEN destinations ............................ 26 A2.1.5.1.3 Report of Workshop for project partners - Benchmark analysis of EDEN destinations ....................................................................................................................... 26 A2.1.6 TOURISM RELATED SMEs STUDY TOURS (develop, implement and evaluate 2 SMEs study tours – 1 - Solčavsko, 2 - Vulkanland) .......................................................................................... 27 A2.1.6.1 Develop the model and two programs for study tours in Solčavsko and Vulkanland ....................................................................................................................................... 27 A2.1.6.1.a Develop the model for SMEs study tours ........................................................ 27 A short template (model) was designed, which serves as a foundation for developing and managing a study tour and containes all the data needed to prepare the programme for it. The organizers in Solčavsko and Vulkanland got this template and they needed to fill out all the missing data. When the table was filled out, they had all the information needed to implement a good study tour. ......................................................................... 27 A2.1.6.1.b Develop the program for SMEs study tour in Solčavsko ................................. 28 A2.1.6.1.c Develop the program for SMEs study tour in Vulkanland ............................... 29 A2.1.6.2 Prepare the evaluation questionnaires for study tours in Solčavsko and Vulkanland ....................................................................................................................................... 30 A2.1.6.2.a Design the questionnaire for Evaluation group to evaluate the implemented program for SMEs study tour in Solčavsko and Vulkanland ............................................. 30 A2.1.6.2.b Design the questionnaire for representatives of participated SMEs to evaluate the implemented program for SMEs study tour in Solčavsko and Vulkanland ................ 30 A2.1.6.3 Implement the programs for study tours in Solčavsko and Vulkanland ................ 31 A2.1.6.3.a Implement the program for SMEs study tour in Solčavsko ............................. 31 A2.1.6.3.b Implement the program for SMEs study tour in Vulkanland .......................... 31 A2.1.6.4 Evaluate the implemented programs for study tours in Solčavsko and Vulkanland ....................................................................................................................................... 31 A2.1.6.4.a Evaluate the program for SMEs study tour in Solčavsko by Evaluation group 31 A2.1.6.4.b Evaluate the program for SMEs study tour in Solčavsko by participated SMEs 2 A2.1.6.4. c Evaluate the program for SMEs study tour in Solčavsko by
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