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Entertainment and the Rise of Digital Media in the LA Basin

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ENTERTAINMENT AND THE RISE OF DIGITAL MEDIA IN THE LOS ANGELES BASIN An Industry Disrupted January 2018 CCW | 1 Contributions Authors Shannon M Sedgwick Lori Sanchez Senior Economist Director LAEDC Center of Excellence for Labor Market Research Tyler Laferriere Funded by the California Research Analyst Juan Madrigal Community Colleges, LAEDC Assistant Director Chancellor’s Office under Center of Excellence for the Strong Workforce Eric Hayes Labor Market Research Program (SWP) Los Angeles Research Analyst Regional Project under grant LAEDC agreement DO-17-2185-02 awarded to Citrus College, Additional Research Assistance: as the lead college for SWP Round 1. Wendy Disch & Sheri-Anne Vaughans LAEDC Interns Additional Contributions We thank the following for additional contributions made to this report: Wallace Walrod Ph.D. Alma Salazar, Ed.D. Adrian McDonald Chief Economic Advisor Senior Vice President Research Analyst Orange County Business Center for Education FilmLA Council Excellence & Talent Development Scott Porter Lauren McSherry Los Angeles Area Chamber and his team at Writing and Editing of Commerce Ernst & Young CCW | 2 CENTER FOR A COMPETITIVE WORKFORCE Center for a Competitive Workforce, a regional Strong Workforce project, is a partnership of 19 L.A. Region community colleges in the L.A.|O.C. Regional Consortium, LAEDC, Los Angeles Area Chamber of Commerce, and the Center of Excellence for Labor Market Research at Mt. San Antonio College. The Center’s mission is to better align supply and demand data with labor market information, support industry-driven career education and workforce development programs, and strengthen industry engagement across our region’s talent development systems with the goal to train, educate and upskill a more competitive workforce in the LA Basin for the knowledge- intensive industries that will come to dominate our economic future. This work will also address the talent gaps some employers face, and help balance the supply of skilled graduates with the projected demand of local employers, a balance which helps both job-seekers and local firms. Learn more at www.ccworkforce.org. Founding Partners CENTERS OF EXCELLENCE Inform Connect Advance As grant-funded technical assistance providers, The Los Angeles and Orange County Regional the seven Centers of Excellence across the Consortium (LAOCRC) provides local and state, located strategically to study the regional regional decision makers with the increased economies of California, support the community capacity to measure regional progress toward colleges by providing customized data on high goals of efficiency and effectiveness, while also growth, emerging, and economically-critical improving their access to indicators that measure industries and occupations and their related student/incumbent worker progress through the workforce needs. educational system. Advancing Opportunity and Prosperity for All The Los Angeles Area Chamber of Commerce The LAEDC is a 501c3 non-profit dedicated to champions economic prosperity and quality of advancing opportunity and prosperity for all life for the Los Angeles region by being the voice via objective economic research and analysis, of business, promoting collaboration and helping strategic assistance to government and business, members grow. and targeted public policy. These efforts are guided and supported by the expertise and counsel of the LAEDC’s business, government and education members and partners. CCW | 1 Los Angeles/Orange County Regional Consortium CEO Council Dr. Jose Fierro Dr. Dena P. Maloney Dr. Cheryl Marshall President/Superintendent Superintendent Chancellor Cerritos Community College District El Camino Community North Orange County Community College District College District Geraldine M. Perri, Ph.D Superintendent/President Dr. Reagan Romali Dr. John Weispfenning Citrus Community College District Superintendent/President Chancellor Long Beach Community Coast Community College District Dr. David Viar College District Superintendent/President Dr. Debra Fitzsimmons Glendale Community College District Dr. Bill Scroggins Chancellor President South Orange County Community Rajen Vurdien, Ph.D. Mt San Antonio Community College District Superintendent College District Pasadena Community College District Dr. Raúl Rodríguez, Ph.D. Dr. Keith Curry Chancellor Teresa Dreyfuss Chief Executive Officer Rancho Santiago Community College Superintendent/President Compton Community College District District Rio Hondo Community College District Dr. Francisco Rodriguez Dr. Kathryn E. Jeffery, Chancellor Superintendent/President Los Angeles Community Santa Monica Community College District College District County College Resource Leadership Council Nick Real Dr. Jan Swinton Tom Vessella Dr. Rocco Cifone Cerritos College Glendale College Los Angeles Pierce College Pasadena City College Dr. Arvid Spor Christopher Whiteside Dr. Rick Hodge Mike Slavich Citrus College Golden West College Los Angeles Southwest Rio Hondo College College Dr. Nancy Jones Corine Doughty Anthony Teng Coastline Community College Irvine Valley College Dr. Marcia Wilson Saddleback College Los Angeles Trade Tech Dr. Rodney Murray Michelle Grimes-Hillman College Bart Hoffman Compton College Long Beach City College Santa Ana College Dr. Laurie Nalepa Kathleen Reiland Dr. Alex Davis Los Angeles Valley College Dr. Patricia Ramos Cypress College Los Angeles City College Santa Monica College Jemma Blake-Judd Dr. Virginia Rapp Sandra Sanchez Mt San Antonio College Von Lawson El Camino College Los Angeles Harbor College Santiago Canyon College Lisa Knuppel Dr. Doug Benoit Marla Uliana Orange Coast College Carmen Dones Fullerton College Los Angeles Mission College West Los Angeles College Additional supporters Bill Allen Gustavo Chamorro David Flaks CEO Los Angeles/Orange County President and COO Los Angeles County Regional Consortium Los Angeles County Economic Development Economic Development Corporation Corporation CCW | 2 ENTERTAINMENT AND THE RISE OF DIGITAL MEDIA The Model In 2016, California embarked on a path to train 1 million middle-skill ACQUIRE PERSISTENT workers and develop workforce opportunities to provide greater overall 1 DATA AND ANALYSIS upward economic mobility and lift residents out of poverty. To this ACQUIRE end, the Strong Workforce Program was established to spur career ENGAGE INDUSTRY FOR education in the state’s 114 community colleges. Seven areas of student REAL-TIME, ONGOING DATA 2 COLLECTION AND VALIDATION success have been targeted: 1) student success; 2) career pathways; 5 3) workforce data and outcomes; 4) curriculum; 5) faculty; 6) regional DEVELOP ENGAGE CONTINUING coordination; and 7) funding. The purpose is to increase the number of COMMUNICATION DISTILL DETAILED LABOR MARKET INTELLIGENCE students enrolled in career education programs that will lead to more certificates, degrees, transfers to four-year institutions and employment in high-demand, high-wage jobs. TRANSLATE AND COMMUNICATE DATA INTELLIGENCE TO 4 3 COLLEGE COMMUNITY To achieve the Strong Workforce Program’s co-equal goals in the Los TRANSLATE DISTILL Angeles Basin, the Center for a Competitive Workforce proposes to NEW COURSES AND PROGRAMS structure, deploy and structurally integrate the following five-part DEVELOPED/UPDATED program model: 1. ACQUIRE Conduct economic research and applied analysis to better understand the region’s targeted industries, their associated labor markets, growth occupations and five-year forecasts. ACQUIRE PERSISTENT 2. ENGAGE 1 DATA AND ANALYSIS Validate and amplify the quantitative research and analysis with ACQUIRE primary research, including survey instruments and firm-level intelligence gathered through the Los Angeles County Economic Development Corporation (LAEDC) and Los Angeles Area Chamber ENGAGE INDUSTRY FOR REAL-TIME, ONGOING DATA of Commerce industry cluster councils. 5 2 COLLECTION AND VALIDATION 3. DISTILLDEVELOP ENGAGE Distill and refine data elicited through the above processes into CONTINUING translatable, useable information for consumption by the community COMMUNICATION DISTILL DETAILED LABOR colleges. MARKET INTELLIGENCE 4. TRANSLATE Connect quantitative research/analysis, primary research and firm- level intelligence to curriculum developers and other relevant decision- TRANSLATE AND COMMUNICATE makers (e.g. deputy sector navigators, faculty and career education DATA INTELLIGENCE TO deans) at the community4 colleges; and 3 COLLEGE COMMUNITY TRANSLATE DISTILL 5. DEVELOP Tailor new programs and courses through collaboration with industry professionals, that correct, modernize or enhance critical competencies NEW COURSES AND PROGRAMS DEVELOPED/UPDATED and/or skills training gaps. This report represents Phase 1 of the model. Phase 2 will begin almost simultaneously with this report’s release. CCW | 3 Preface or over a century, the entertainment industry has thrived in the Los Angeles Basin, a region encompassing Los Angeles and Orange counties. Known as the home of the motion picture LA FILM & TV Findustry, the Los Angeles Basin also contains a significant portion of BY THE NUMBERS the recording industry. The industry’s major companies have much, if not all, of their corporate operations in the region and maintain FILM INDUSTRY ESTABLISHMENTS studios and production facilities across Southern California. For every one Starbucks Even so, in a rapidly changing entertainment environment, the Los coffee location in Greater Angeles Basin is now but one competitor among many domestic Los Angeles, there
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