Captivate: How to Hook Your Audience
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Table of Contents I. Find out What your Audience wants to Know II. Create Deliverables that Audiences Crave III. Create Hooks that Captivate Immediately IV. Create an Opener that Wows your Audience V. Deliver the Opener with Credibility VI. Keep Them Captivated EVERY Topic
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Find Out What Your Audience Wants to Know
□ 1. Identify Current Topics Overview of Deliverables Deliverable Structure Fulfillment vs. Objectives Overview of Themes Confidence and Expertise Review of hooks and deliverables □ 2. Interview Potential Audiences Members How to deliver a dynamite hook How to give a motivational/inspirational presentation Catch the audience with a hook at the beginning that is repeated through the presentation How to introduce yourself Create an effective opener Best strategies to hook an audience that doesn’t want to be there Inflect your voice to hook the audience Use body language to hook the audience How to break the ice Techniques & methods to identify and control/manage our nerves before and during presentations “Stage fright” prevention/calming techniques How to avoid being a basket case! (in other words, managing nerves before and during presenting…) Does visualizing everyone in their underwear actually help or ease nerves Does having something small to hold in your hand ease the anxiousness How to present when you are nervous How to recover from something embarrassing How not to feel intimidated by experienced people and their friends
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What to do when even you recognize that your personality is muted due to nerves Ways to portray confidence in the subject What NOT to talk about How to Get Stage Presence How to inflect your voice to show confidence How to look professional, even if you’re young How to maintain composure or give the appearance of composure How to keep a presentation simple but not “childish” or condescending How different styles impact different audiences? How to mesh your personality with what the audience wants to hear How to create an “agenda slide” How to spice up your Power Point Presentation without patronizing your audience How to create just enough, but not too much, detail in your slides Strategies to outline and prepare presentations Strategies to maintain/restore audience engagement What to do if your audience isn’t participating What to do if your audience is bored Ways to engage the audience before you start speaking Inflect your voice to engage the audience How to sound excited and enthusiastic Tips to avoid rambling Making the presentation personal, even in a large group. Articulate for success Get your audience to take notes (or not) How to keep your audience’s attention What to do when the room is sleeping after part of your presentation. How to get the point across accurately How to improve vocabulary and use it appropriately while presenting
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□ 3. Create a “Top 10” List 1. How to deliver a dynamite hook 2. Create an effective opener 3. Best strategies to hook an audience that doesn’t want to be there 4. Ways to portray confidence in the subject 5. How to create an “agenda slide” 6. How to spice up your Power Point Presentation without patronizing your audience 7. Ways to engage the audience before you start speaking 8. How to sound excited and enthusiastic 9. Making the presentation personal, even in a large group. 10. How to keep your audience’s attention
Activity: Find out what your audience wants to know
Now, it’s your turn. Think of a presentation you give. Use it to fill out the table below and find the topics your audience really wants to know:
Identify current topics
Identify the topics you currently give in your presentation…
Interview potential audience members
Find out what potential (or past) audience members would really like to know about your topic.
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Create a “Top Ten” list
Narrow that list down to the top 10 common things your audience wants to know.
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Create Deliverables that Audiences Crave
□ 1. Narrow down your list to the top 6 things people want. a. Select the 6 topics that were the most common between folks who were interviewed that you feel are the most compelling (examples below for “Captivate”) Best strategies to hook an audience that doesn’t want to be there How to create an “agenda slide” Ways to engage the audience before you start speaking Create an effective opener How to deliver a dynamite hook How to keep your audience’s attention □ 2. Create Deliverables a. Captivate’s Deliverables below Find out What your Audience Want to Know Create Deliverables that Audiences Crave Create Hooks that Captivate Immediately Create an Opener that Wows your Audience Deliver the Opener with Credibility Keep Them Captivated EVERY Lesson
Tips for writing deliverables: • Start with “How to…”, or “Top [number] of ways to…”, or by using an action verb. • Avoid using vocabulary words or acronyms that the learner doesn’t yet understand • Ask about each deliverable: what value does it meet? • Keep deliverables to seven (7) or fewer words. • Deliverables can be tasks but are never objectives.
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Activity: Create deliverables that audiences crave
Based on your research above, create 6 deliverables that you think encompass what your audience craves.
Narrow down your list to the “Top 6”
What are the TOP 6 things that your audiene wants?
Create your deliverables
Use the “Tips for writing deliverables” above to create catchy deliverables that audiences crave.
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Create Hooks that Captivate Immediately
□ 1. Label Audience Fulfillment Choose from one of the following reasons why an adult would want that deliverable (examples below for “Captivate”)
Gives them more happiness… Gives them more success… Gives them more freedom… Find Out What Your Audience Wants to Know Happier, More Freedom Create Deliverables that Audiences Crave More Successful Create Hooks that Captivate Immediately Happier, More Successful Create an Opener that Wows Your Audience More Successful, Happier Deliver the Opener with Credibility Happier, More successful Keep Them Captivated Every Lesson Freedom, Successful, Happier This is theory □ 2. Label the “Why’s?” Elaborate on why it provides them with that reason (Eg, if the deliverable will ultimately make them happier…WHY?)
Find Out What Your Audience Wants to Know Happiness – Less nervousness & fear Freedom – Less worry Create Deliverables that Audiences Crave Success – People want to attend your class Create Hooks that Captivate Immediately
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Happiness & Success – People focus on you and what you’re talking about Create an Opener that Wows Your Audience Happiness & Success – People want to stay in your class Deliver the Opener with Credibility Happiness – You feel more confident Success – You look more credible & trustworthy Keep Them Captivated Every Lesson Freedom – Fewer questions Happiness – Audiences thank you Success – People want to come back This is real & compelling □ 3. Use Confident Language Tips for writing the hook: • The hook creates a feeling. • Avoid using the words happy, free, successful in your hook, but ask yourself why it makes the learner feel these things. • Make sure that your hook is one that you can deliver, and prove that you in fact, delivered.
Find Out What Your Audience Wants to Know I’m going to teach you how to find out EXACTLY what your audience wants to know even before you start presenting. Create Deliverables that Audiences Crave You’re about to learn the secret to creating “deliverables” that audiences CRAVE. Create Hooks that Captivate Immediately I’m going to give you a “hook recipe” that leaves your audience members wanting more as soon as you deliver it. Create an Opener that Wows Your Audience You’ll learn how to create a dynamic opener even the most challenging audiences cannot possibly resist. Deliver the Opener with Credibility
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I’ll show you how to build credibility and trust with your audience with the first sentence that you speak Keep Them Captivated Every Lesson I’m going to give you two essential methods to keep them captivated throughout your entire presentation.
Activity: Create hooks that captivate immediately
Now it’s time for you to create individual topic hooks that you can use to introduce each of your deliverable…
Label audience fulfillment
For each deliverable above, label whether it will make your audience more happy, successful or free.
Label the “Why’s?”
Why will each of the deliverables above make your audience more happy, successful or free?
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Use confident language
Use the “Tips for writing the hook” above to write out confident topic hooks for each of your deliverables.
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Create an Opener that Wows your Audience
□ 1. Find a common theme(s) for why each of the deliverables above are important to your audience. Less nervous, more confident, thank you, audiences focuses on you, wants to stay in class, want to attend your class, more credible, trustworthy, want to come back, fewer questions, less worry. □ 2. Write that theme out in a single sentence. “I’m going to teach you how to immediately captivate any audience with a hook they cannot possibly resist…and won’t let them go…”
Tips for writing the hook: • The hook creates a feeling. • Avoid using the words happy, free, successful in your hook, but ask yourself why it makes the learner feel these things. • Make sure that your hook is one that you can deliver, and prove that you in fact, delivered.
Activity: Create an opener that “Wows” your audience
The big kahuna!...time to create your opening hook that will immediately captivate your audience from the moment you start.
Find a common theme
What is the common theme(s) for why each of your deliverables above are important to your audience?
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Write a single sentence hook
Use the “Tips for writing the hook” above to write out a confident opening hook for your presentation.
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Deliver the Opener with Credibility
Deliver the Hook
□ 1. Introduce yourself and the presentation with: • “Hi, I’m
□ 1. Introduce Agenda on PP slide Choice #1 - Tell them
. Show Agenda Slide “And here’s how I’m going to do it…” Find out What your Audience Wants to Know Create Deliverables that Audiences Crave Create Hooks that Captivate Immediately Create an Opener that Wows your Audience Deliver the Opener with Credibility Keep Them Captivated EVERY Lesson “Let’s get started.” Choice #2 - Get them to tell you
. Assign a focus question to get them to tell you the deliverables. “What makes an Amazing Presentation?” . Assign roles (Facilitator/Writer/Timekeeper/Relayer) . Go over their answers . Show Agenda Slide “By the end of this presentation, you’re going to come away with the following things..” Find out What your Audience Wants to Know
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Create Deliverables that Audiences Crave Create Hooks that Captivate Immediately Create an Opener that Wows your Audience Deliver the Opener with Credibility Keep Them Captivated EVERY Lesson “Let’s get started.”
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Keep Them Captivated EVERY Topic
□ 1. Reiterate the Opening Hook Point to Sticky/Book/Powerpoint with this on it
“THAT’S going to immediately captivate your audience.” “THAT’S a hook they cannot possibly resist.” “THAT’S how you can make sure you don’t let them go.” □ 2. Reiterate the Topic Deliverables Point to the deliverables slide
“THAT’S how to deliver the opener with credbility.” □ 3. Present the Topic Hook Point to the deliverables slide
“In this next topic, I’m going to give you two essential methods to keep them captivated throughout your entire presentation.
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