Communications Office 319 Steinberg-Dietrich Hall Wharton School 3620 Locust Walk University of Pennsylvania Philadelphia, PA 19104 www.wharton.upenn.edu 215. 898.4159 phone 215. 898.1883 fax www.wharton.upenn.edu ! Press Coverage The Wharton Global Alumni Forum Milan, May 17th - 18th, 2012 Press Coverage Articles, newswires, TV and Radio programmes Brunswick Group Via Solferino, 7 Abu Dhabi Dubai Milan São Paulo 20121 Milan Italy Beijing Frankfurt Munich Shanghai Tel +39 02 92 88 62 00 Berlin Hong Kong New York Stockholm Fax +39 02 92 88 62 14 Brussels Johannesburg Paris Vienna
[email protected] Dallas/Ft. Worth London San Francisco Washington, D.C. www.brunswickgroup.com Table of Contents Executive Summary ...................................................................................................................................... 4 Press Coverage in Italian .............................................................................................................................. 6 Positioning the Wharton School within the Italian market – Pre - GAF Press Coverage .......................... 6 Positioning The Wharton School within the Italian market - Press Coverage during the GAF ............... 20 List of TV and Radio programs ................................................................................................................ 39 Italian Articles Translated into English ...................................................................................................... 41 Positioning the Wharton School